James Cameron was given a $237 million budget for Avatar, with main investors being 20th Century Fox and other companies. Cameron wanted to use new technologies in filming but they were not available. The cast was internationally diverse and experienced, including Sam Worthington, Sigourney Weaver, and others. The film was heavily marketed before its December 2009 release through trailers, games, toys, and Coca-Cola promotions. It earned $77 million in its first weekend and over $22 million from a later special edition DVD, showing its commercial success.
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James Cameron was given a $237 million budget for Avatar, with main investors being 20th Century Fox and other companies. Cameron wanted to use new technologies in filming but they were not available. The cast was internationally diverse and experienced, including Sam Worthington, Sigourney Weaver, and others. The film was heavily marketed before its December 2009 release through trailers, games, toys, and Coca-Cola promotions. It earned $77 million in its first weekend and over $22 million from a later special edition DVD, showing its commercial success.
James Cameron was given a $237 million budget for Avatar, with main investors being 20th Century Fox and other companies. Cameron wanted to use new technologies in filming but they were not available. The cast was internationally diverse and experienced, including Sam Worthington, Sigourney Weaver, and others. The film was heavily marketed before its December 2009 release through trailers, games, toys, and Coca-Cola promotions. It earned $77 million in its first weekend and over $22 million from a later special edition DVD, showing its commercial success.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
James Cameron was given a $237 million budget for Avatar, with main investors being 20th Century Fox and other companies. Cameron wanted to use new technologies in filming but they were not available. The cast was internationally diverse and experienced, including Sam Worthington, Sigourney Weaver, and others. The film was heavily marketed before its December 2009 release through trailers, games, toys, and Coca-Cola promotions. It earned $77 million in its first weekend and over $22 million from a later special edition DVD, showing its commercial success.
Copyright:
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Was given a budget of $237,000,000.
Main investors were 20th Century Fox. Other
investors included Dune entertainment; ingenious film partners James Cameron already filmed other major blockbusters such as Titanic, the Terminator, and Aliens. Production He wanted to use certain technologies to make the film, but couldn't because they were not available to him. Cast was made up of people from a range of countries and other genres of film e.g. sam worthington - Australian, clash of the titans and terminator salvation; Sigourney Weaver - American, Aliens, dead man walking etc.
The first set of images were released in Empire
magazine in August 2009, as well as the first trailer that was released on August 21st. The video game trailer and toy range were also released on the same day to create more hype and excitment about the film. Distribution More trailers were released the nearer the release and date. Each new trailer was longer and contained more film footage creating more excitement for the audiences. Marketing Coca Cola collaborated with 20th Century Fox (cross media convergence, synergy). Using the website AVTR.com, special marked cans of coca cola zero enabled users to interact with the site 3D features using Augmented Reality technology.
The film made $77,025,481 on the opening weekend
from 20th December 2009. The film was released again in August 2010 exclusively to cinema's that showed in 3D or IMAX. As well as this Exhibition on DVD a special edition was released after the original edition was released which included 9 more minutes of footage and special features that the fist DVD did not have.This special edition itself generated another $22.4 million alone.