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Was given a budget of $237,000,000.

Main investors were 20th Century Fox. Other


investors included Dune entertainment; ingenious
film partners
James Cameron already filmed other major
blockbusters such as Titanic, the Terminator, and
Aliens.
Production He wanted to use certain technologies to make
the film, but couldn't because they were not
available to him.
Cast was made up of people from a range of
countries and other genres of film e.g. sam
worthington - Australian, clash of the titans and
terminator salvation; Sigourney Weaver -
American, Aliens, dead man walking etc.

The first set of images were released in Empire


magazine in August 2009, as well as the first trailer
that was released on August 21st. The video game
trailer and toy range were also released on the same
day to create more hype and excitment about the
film.
Distribution More trailers were released the nearer the release
and date. Each new trailer was longer and contained more
film footage creating more excitement for the
audiences.
Marketing Coca Cola collaborated with 20th Century Fox (cross
media convergence, synergy). Using the website
AVTR.com, special marked cans of coca cola zero
enabled users to interact with the site 3D features
using Augmented Reality technology.

The film made $77,025,481 on the opening weekend


from 20th December 2009.
The film was released again in August 2010 exclusively
to cinema's that showed in 3D or IMAX. As well as this
Exhibition on DVD a special edition was released after the
original edition was released which included 9 more
minutes of footage and special features that the fist
DVD did not have.This special edition itself generated
another $22.4 million alone.

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