REFERENCES

 ORASCOMTELECOM, (2011), INFORMATION OF ORASCOMTELECOM Available at: http://www.orascomtelecom.com/about/Contents/default.aspx?ID=765  MOBILINK,(2011), INFORMATION OF MOBILINK Available at: http://www.mobilinkgsm.com/about/about.php  PTA,(2011), INFORMATION OF PAKISTAN TELECOMMUNICATION AUTHORITY Available at: http://www.pta.gov.pk/index.php?option=com_content&view=article&id=1691&Itemid=773  WIKIPEDIA,(2011),INFORMATION OF MOBILIE OPERATORS Available at: http://en.wikipedia.org/wiki/List_of_mobile_network_operators_in_Pakistan  PTA, (2011), INFORMATION OF CELLULAR SERVICE PROVIDERS Available at: http://www.pta.gov.pk/index.php?Itemid=135  MOBILINK,(2011), INFORMATION OF COMPANY Available at: http://www.mobilinkgsm.com/about/about.php  MOBILINK,(2011), INFORAMTION OF SUBCRIBER BASE Available at: http://www.mobilinkgsm.com/about/orascom.php  PTA, (2011), INFORMATION OF MARKET SHARES Available at: http://www.pta.gov.pk/annual-reports/annrep0809/pta_ann_rep_09.pdf  MOBILINK, (2011), INFORMATION OF JAZZ TARRIFFS Available at: http://www.mobilinkgsm.com/jazz/index.php  MOBILINK, (2011), INFORMATION OF INDIGO TARRIFFS Available at: http://www.mobilinkgsm.com/indigo/index.php

 MOBILINK, (2011), INFORMATION OF MOBILE NETWORK Available at: http://www.mobilinkgsm.com/about/network.php  MOBILINK, (2011), INFORMATION OF MOBILE COVERAGE Available at: http://www.mobilinkworld.com/index.php?option=com_content&task=view&id=154&Itemid=6 21  MOBILINK, (2011), INFORMATION OF MOBILE COVERAGE Available at: http://www.mobilinkgsm.com/coverage/index.php  ORASCOMTELECOM, (2011), INORMATION OF MOBILINK LICENSE Available at: http://www.orascomtelecom.com/about/Contents/default.aspx?ID=765  MOBILINK, (2011), INFORMATION OF TABLE 1: MOBILINK NETWORK Available at: http://www.mobilinkgsm.com/about/network.php  PTA, (2011), INFORMATION OF FIGURE 1: COVERAGE AND CELL SITIES Available at: http://www.pta.gov.pk/annual-reports/annrep0809/pta_ann_rep_09.pdf  MOBILINK, (2011), INFORMATION OF OPERATIONAL DEPARTMENT Available at: http://www.mobilinkgsm.com/about/management.php  MOBILINK, (2011), INFORMATION OF FINANCIAL STATEMENT Available at: http://www.mobilinkgsm.com/about/about.php  MOBILINK, (2011), INFORMATION OF TABLE 3: PROFIT COMPARISON Available at: http://www.orascomtelecom.com/Investor_Relations/pdfs/Annual_report_2007.pdf  MOBILINK, (2011), INFORMATION OF TABLE 3: PROFIT COMPARISON Available at: http://www.orascomtelecom.com/Investor_Relations/pdfs/OT%20AR%2006.pdf  PTA, (2011), INFORMATION OF FINANCIAL GROWTH Available at: http://www.pta.gov.pk/annual-reports/annrep0809/pta_ann_rep_09.pdf  ORASCOMTELECOM, (2011), INORMATION OF TABLE 4: BALANCE SHEET Available at: http://www.orascomtelecom.com/Investor_Relations/pdfs/Annual_report_2007.pdf
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 ORASCOMTELECOM, (2011), INORMATION OF TABLE 4: BALANCE SHEET Available at: http://www.orascomtelecom.com/Investor_Relations/pdfs/OT%20AR%2006.pdf  ORASCOMTELECOM, (2011), INORMATION OF RATIO ANALAYSIS Available at: http://www.orascomtelecom.com/Investor_Relations/pdfs/Annual_report_2007.pdf  ORASCOMTELECOM, (2011), INORMATION OF RATIO ANALAYSIS Available at: http://www.orascomtelecom.com/Investor_Relations/pdfs/OT%20AR%2006.pdf  MOBILINK, (2011), INFORMATION OF HUMAN Available at: http://jobs1.mobilinkgsm.com/content.php?ulid=1601-mobilink-message-fromhead  MOBILINK, (2011), INFORMATION OF TABLE 9: DESIGNATION OF EMPLOYEES Available at: http://jobs1.mobilinkgsm.com/content.php?ulid=1601-mobilink-about us&lid=Vmtaa2QxWnRWbkpPVlVwUlZrUkJPUT09K04=  WIKIPEDIA, (2011), INFORMATION OF TRAINING IN MOBILINK Available at: http://en.wikipedia.org/wiki/Training  WIKIPEDIA, (2011), INFORMATION OF MARKET ANALYSIS Available at: http://www.brandsynario.com/local-news.aspx  BRANDSYNARIO,(2011), INFORMATION OF ELECTONIC MEDIA Available at: http://www.brandsynario.com/Events.aspx  BRANDSYNARIO,(2011), INFORMATION OF ELECTONIC MEDIA Available at: http://www.mobilinkgsm.com/about/gallery.php  IALIDEAS, (2011), INFORMATION OF PRINT MEDIA Available at: http://www.eproperty.com.pk/print_media.html  MOBILINK, (2011), INFORMATION OF FIGURE 2: PRINT ADVERTISEMENT Available at: http://www.mobilinkgsm.com/about/tvc.php

 IALIDEAS, (2011), INFORMATION OF ADVERTISING AND BRAND AMBASSADOR Available at: http://www.ialideas.com/  MOBILINK, (2011), INFORMATION OF TABLE 11, LIST OF BRAND AMBASSADOR Available at: http://www.mobilinkgsm.com/rewards/#  MOBILINK, (2011), INFORMATION OF MARKET POSITIONING OF JAZZ ONE Available at: http://www.mobilinkgsm.com/jazz/jazzone.php  MOBILINK, (2011), INFORMATION OF MARKET POSITIONING OF JAZZ BUDGET Available at: http://www.mobilinkgsm.com/jazz/budget.php  MOBILINK, (2011), INFORMATION OF MARKET POSITIONING OF JAZZ EASY Available at: http://www.mobilinkgsm.com/jazz/jazzeasy.php  MOBILINK, (2011), INFORMATION OF MARKET POSITIONING OF LADIES FIRST Available at: http://www.mobilinkgsm.com/jazz/jazzladiesfirst.php  MOBILINK, (2011), INFORMATION OF PRODUCT LINES OF JAZZ Available at: http://www.mobilinkgsm.com/jazz/jazzladiesfirst.php  MOBILINK, (2011), INFORMATION OF PRODUCT LINES OF INDIGO Available at: http://www.mobilinkgsm.com/indigo/ibusiness.php  MOBILINK, (2011), INFORMATION OF VALUE ADDED SERVICES Available at: http://www.mobilinkgsm.com/indigo/VAS.php  WIKIPEDIA, (2011), INFORMATION OF CORPORATE PACKAGES AND SERVICES Available at: http://www.furloo.com/tag/cheap-packages-of-mobile-companies-in-pakistan/
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 WIKIPEDIA, (2011), INFORMATION OF FIGURE 3: PRODUCT OFFERED BY COMPANIES Available at: http://www.consumersearch.com/cell-phone-plans/review  ORASCOMTELECOM, (2011), INORMATION OF GROWTH OF ENTIRE INDUSTRY Available at: http://www.orascomtelecom.com/Investor_Relations/pdfs/Annual_report_2007.pdf  THENEWS, (2011), INORMATION OF GROWTH OF ENTIRE INDUSTRY Available at: http://www.thenews.com.pk/World.aspx  THENEWS, (2011), INORMATION OF POLITICAL CONDITION Available at: http://www.thenews.com.pk/TodaysPrintDetail.aspx?ID=25880&Cat=3&dt=1/16/2011  WIKIPEDIA, (2011), INFORMATION OF ECONOMIC CONDITION Available at: http://investinpakistan.pk/portal/index.php?option=com_content&view=article&id=191:ptaindustry-analysis-report-2007&catid=903:reports&Itemid=71  MOBILINK, (2011), INFORMATION OF SOCIO-CULTUAL CONDITION Available at: http://www.mobilinkgsm.com/csr/social.php  WIKIPEDIA, (2011), INFORMATION OF TECHNOLOGICAL CONDITION Available at: http://www.techieindex.com/techie/whitepapers/wp_details.jsp?id=3766  UFONE,( 2011), INFORMATION OF UFONE Available at http://www.ufone.com/about.aspx  TELENOR,(2011), INFORMATION OF TELENOR Available at: http://www.telenor.com.pk/about/history.php  TELENOR,(2011), INFORMATION OF TELENOR Available at: http://telecomnewspk.com/2009/12/pta-annual-telecom-report-2008-09/  WARID, (2011), INFORMATION OF WARID Available at: http://www.waridtel.com/

 WARID, (2011), INFORMATION OF WARID Available at: http://telecomnewspk.com/2009/12/pta-annual-telecom-report-2008-09/  ZONG,(2011), INFORMATION OF ZONG Available at: http://www.zong.com.pk/  PTA, (2011), INFORMATION OF MARKET SHARES AND SUBSCRIBERS Available at http://www.pta.gov.pk/annual-reports/annrep0809/pta_ann_rep_09.pdf  MOBILINK, (2011), INFORMAION OF GOALS AND STRATEGIES Available at: http://www.mobilinkgsm.com/about/about.php  UFONE,(2011), IFORMATION OF GOALS AND STRATEGIES OF UFONE Available at: http://www.ufone.com/about.aspx  ZONG, (2011), INFORMATION OF GOALS AND STRATEGIES OF ZONG Available at: http://www.zong.com.pk/  TELENOR, (2011), INFORMATION OF GOALS AND STRATEGIES Available at: http://www.telenor.com.pk/about/history.php  WARID, (2011), INFORMATION OF GOALS AND STRATEGIES OF WARID Available at: http://www.waridtel.com/  SCRIBD,(2011), INFORMATION OF TECHNOLOGICAL ANALYSIS Available at: http://www.scribd.com/doc/20832545/A-Report-on-Mobilink-Abt-StrategicManagement-Process  MOBILINK, (2011), INFORMAION OF CUSTOMER CARE Available at: http://www.mobilinkgsm.com/about/customer.php  MOBILINK, (2011), INFORMAION OF CUSTOMER CARE Available at: http://www.mobilinkgsm.com/indigo/customer.php  WIKIPEDIA,(2011), INFORMATION OF JOB ROTATION Available at: http://www.alagse.com/hr/hr9.php  WIKIPEDIA,(2011), INFORMATION OF JOB ENRICHMENT Available at: http://en.wikipedia.org/wiki/Job_enrichment  WIKIPEDIA,(2011), INFORMATION OF JOB ENLARGEMENT Available at: http://en.wikipedia.org/wiki/Job_enlargement

 WIKIPEDIA,(2011), INFORMATION OF RECOMMENDATIONS Available at: http://www.management-hub.com/hr-enrichment.html  WIKIPEDIA,(2011), INFORMATION OF RECOMMENDATIONS Available at: http://tutor2u.net/business/people/motivation_financial_jobenlargement.asp