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    Communication Skills Assignment

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    Navya Agarwal
    The document summarizes a presentation on advertising an innovative fountain pen called the Zephyr Zero Gravity Fountain Pen. It works on zero gravity technology with replaceable ink cartridges. It will be launched in major cities across India for premium customers priced at 1500 INR with replaceable cartridges costing 500 INR each. The target market includes business executives, industrialists, and affluent professionals above age 20.

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    Communication Skills Assignment

    Uploaded by

    Navya Agarwal
    42 views7 pages
    The document summarizes a presentation on advertising an innovative fountain pen called the Zephyr Zero Gravity Fountain Pen. It works on zero gravity technology with replaceable ink cartridges. It will be launched in major cities across India for premium customers priced at 1500 INR with replaceable cartridges costing 500 INR each. The target market includes business executives, industrialists, and affluent professionals above age 20.

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    The document summarizes a presentation on advertising an innovative fountain pen called the Zephyr Zero Gravity Fountain Pen. It works on zero gravity technology with replaceable ink cartridges. It will be launched in major cities across India for premium customers priced at 1500 INR with replaceable cartridges costing 500 INR each. The target market includes business executives, industrialists, and affluent professionals above age 20.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    42 views7 pages

    Communication Skills Assignment

    Uploaded by

    Navya Agarwal
    The document summarizes a presentation on advertising an innovative fountain pen called the Zephyr Zero Gravity Fountain Pen. It works on zero gravity technology with replaceable ink cartridges. It will be launched in major cities across India for premium customers priced at 1500 INR with replaceable cartridges costing 500 INR each. The target market includes business executives, industrialists, and affluent professionals above age 20.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    COMMUNICATION SKILLS

    PRESENTATION ON ADVERTISING OF INNOVATIVE PRODUCT


    BY:Swati D-07 Navita D-12 Nikhil Munjal D-18 Ankit Bajaj D-55 Anirban D 38 Nishant Garg D-39

    INTRODUCTION
     Zephyr Zero Gravity Fountain Pen is an innovative

    product It works on zero gravity technology consisting of pressurized ink cartridges


     The Ink cartridges are replaceable  It comes in four elegant colors viz., Shiny  Black, Metallic Silver, Aqua Blue and Pink

    PRICING

    Zephyr Zero Gravity Fountain Pen targets premium segment customers, it is priced at 1500 INR The replaceable Ink cartridges is priced at 500 INR

    AVAILABLITY
    Zephyr Zero Gravity Fountain Pen will be launched in four metros of India namely, New Delhi, Kolkatta, Mumbai and Chennai In addition it will also be launched in technological and manufacturing hub cities like Bangalore and Pune respectively

    Target Market Segmentation


    The target market audience for Zephyr Zero Gravity Fountain pen is premium segment customers like business executives and techno savy affluent class.

    Demographic:
    Age- Above 20 Years Gender Unisex Income Group Upper Class Occupation- Industrialist, Businessmen, Senior Executives, celebrities and frequent fliars.

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