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    Zephyr Zero Gravity Fo: Shinde Ameet Narayan Indian Business Academy. GR Noida

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    namrata2689
    Zephyr Zero Gravity Fountain Pen is a premium pen that works using zero gravity technology, allowing it to write upside down, under water, or at any angle. It has replaceable ink cartridges and comes in four colors. The pen is priced for premium customers at INR 5000 and replacement cartridges cost INR 500. Advertising will promote the pen in business magazines and newspapers as well as technology magazines. It will launch in major Indian cities and technology/manufacturing hubs. The pen's unique selling point is its zero gravity technology. The target market includes business executives, affluent professionals, and frequent travelers in metro and technology cities aged over 20.

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    Zephyr Zero Gravity Fo: Shinde Ameet Narayan Indian Business Academy. GR Noida

    Uploaded by

    namrata2689
    25 views27 pages
    Zephyr Zero Gravity Fountain Pen is a premium pen that works using zero gravity technology, allowing it to write upside down, under water, or at any angle. It has replaceable ink cartridges and comes in four colors. The pen is priced for premium customers at INR 5000 and replacement cartridges cost INR 500. Advertising will promote the pen in business magazines and newspapers as well as technology magazines. It will launch in major Indian cities and technology/manufacturing hubs. The pen's unique selling point is its zero gravity technology. The target market includes business executives, affluent professionals, and frequent travelers in metro and technology cities aged over 20.

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    Zephyr Zero Gravity Fountain Pen is a premium pen that works using zero gravity technology, allowing it to write upside down, under water, or at any angle. It has replaceable ink cartridges and comes in four colors. The pen is priced for premium customers at INR 5000 and replacement cartridges cost INR 500. Advertising will promote the pen in business magazines and newspapers as well as technology magazines. It will launch in major Indian cities and technology/manufacturing hubs. The pen's unique selling point is its zero gravity technology. The target market includes business executives, affluent professionals, and frequent travelers in metro and technology cities aged over 20.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views27 pages

    Zephyr Zero Gravity Fo: Shinde Ameet Narayan Indian Business Academy. GR Noida

    Uploaded by

    namrata2689
    Zephyr Zero Gravity Fountain Pen is a premium pen that works using zero gravity technology, allowing it to write upside down, under water, or at any angle. It has replaceable ink cartridges and comes in four colors. The pen is priced for premium customers at INR 5000 and replacement cartridges cost INR 500. Advertising will promote the pen in business magazines and newspapers as well as technology magazines. It will launch in major Indian cities and technology/manufacturing hubs. The pen's unique selling point is its zero gravity technology. The target market includes business executives, affluent professionals, and frequent travelers in metro and technology cities aged over 20.

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    Zephyr Zero Gravity Fo

    Shinde Ameet Narayan Indian Business Academy. Gr Noida

    Marketing Mix

    Product Zephyr Zero Gravity Fountain Pen is an innovat It works on zero gravity technology consisting of ink cartridges
    It can write Upside down, Under wa wet and greasy paper or at any angle It also works at high altitude (12,5 which makes it possible to use in airp

    The Ink cartridges are replaceable


    It comes in four elegant colors viz Black, Metallic Silver, Aqua Blue an

    Price:
    Zephyr Zero Gravity Fountain Pe premium segment customers, it is p INR The replaceable cartridges is INR Ink

    Promotion:
    Print ads will be placed in Bus magazines like Business traveler Business India, Business world a technological magazines like Di Electronics for you, etc.

    It will also be placed in leadin news papers like ET, Financial E and Business Standard, etc.

    Place
    Zephyr Zero Gravity Fountain Pen will be launched i metros of India namely, New Delhi, Kolkatta, Mumbai Chennai

    In addition it will also be technological and manufac cities like Bangalore and P respectively

    Unique Selling Proposition

    The USP of Zephyr Fountai its unique Zero Gravity Tec which create a complete new category in Fountain Pens

    Market Segmentation

    Target Market Segmentation: The target market audience for Zephyr Zero Gravity F Pen is premium segment customers like business execu techno savvy affluent class. 1. Geographic: Metro cities, Technological & Manufacturing hub like Bangal Pune

    2. Demographic: o Age- Above 20 Years o Gender Unisex o Income Group Upper Class
    o Occupation- Industrialist, Businessmen, Senior Executives, Celebrities and Frequen

    3. Psychographic:
    o Personality- Ambitious and St

    o Life style- Techno savvy

    360 Degree Communication

    BTL o Corporate Presentation o Direct Mails

    ATL
    o Promoting the Product through Pr o Magazines (Business travelers Asi Business India, Business world), (Di Electronics for you)

    o News papers

    Branding
    The brand name for the product is chosen as Zeph means soft gentle Breeze or mild flowing Breeze Thus it represents the unique characteristic of the soft and non stop flow of writing As Breeze flows without any restriction, Zephyr fo pens also writes without any restriction

    Tagline: The tagline for our product is Aza Ki It aptly describes the complete writ which an user will get after purchasin zero gravity fountain pen

    Media Planning

    o Budgeting for M

    o Budgeting for N

    Thank You

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