Franchising
Franchising
Franchising
REG.
NO
NAME
AREA
AREA OF
SIGNATURE
OF
EMPIRICAL
SPECIAL
STUDY
ISATION
OM/MK
MARKETING
OM/MK
MARKETING
FN/MK
MARKETING
STUDENTS DECLARATION
Place: Bangalore
Date: 25TH Feb. 2013
STUDENT NAME
Reg. No
CERTIFICATE
Submitted in partial fulfillment of the requirements for the award of the degree of
POST GRADUATE DIPLOMA IN MANAGEMENT
TO
M.S.RAMAIAH INSTITUTE OF MANAGEMENT
Name
: KNS
Qualifications:
Seal of Learning Center
ACKNOWLEDGEMENT
We extend our special gratitude to our beloved Dean Prof. Swami Nathan
Murthi & Academic Head PROF. V NARAYAN & Program Head PROF.
JAYASHREE KOWTAL for inspiring us to take up this project.
STUDENT NAME
SYNOPSIS CONTENTS
CHAPTER 1
INTRODUCTION: BACKGROUND AND INDUSTRY PROFILE
About Franchising
Background
Types Of Franchising
Franchising in INDIA
Franchising Potential
Emerging Trends
Snapshot: Industry Growth
Trends fostering in the new decade.
CHAPTER 2
RESEARCH DESIGN
RESEARCH DESIGN
TITLE OF THE PROJECT
STATEMENT OF THE PROBLEM
RESEARCH METHODOLOGY
SCOPE OF THE REASEARCH
LIMITATIONS
CHAPTER 3
ANALYSIS AND INTERPRETATION
CHAPTER 4
SUMMARY OF FINDINGS
CHAPTER 5
CONCLUSIONS AND SUGGESTIONS
CHAPTER 6
BIBLIOGRAPHY
EXECUTIVE SUMMARY
CHAPTER 1
INTRODUCTION: BACKGROUND AND INDUSTRY PROFILE
INTRODUCTION
FRANCHISING :
Franchising has been long considered a good mode of entry into the market and effective
in getting established into the market. A franchise of a premier brand in the market in a
global scale or existing in markets located overseas has a well established umbrella of
standards and quality regarding performance criteria as per what customers have
demanded in those markets. In entering a particular country, a franchise serves as an
excellent combination of such quality and performance issues according to what
customers may demand and the knowledge of the local market related to customer
behavior, targeting, positioning and gaining a strong foothold in the market.
Franchising has, however, received different responses from different markets in varied
sectors across the country. Franchising is not dependent on the local customer base or the
quality alone. It has various other factors that affect the future growth, current viability
and survival of a franchise. It may either well establish he brand into the market or it can
also ruin the image of the brand as well as the parent company in the market forever.
Factors influencing franchising success in India vary from sector to sector, however,
certain factors such as understanding of customer demands, product delivery, post-service
follow-ups have been identified and extensively studied.
the two they took various countries by storm. Now there are both fast food and motel franchises all over
the world and people enjoy them because they're familiar and feel safe.
As more highways were built and people could travel from place to place more easily, individuals started
franchising more kinds of stores, because they were easier to get to and they were 'along the way'
instead of being out in the middle of nowhere. Not all companies are easily franchised, though. Some of
them don't duplicate well, a few of them just cost too much to operate, and there are others that just
aren't that marketable or that aren't run well, so they disappear.
However, there are still plenty of franchises out there, and more are coming along every day. They seem
to be part of the fabric of life in the UK, in the US, and in many other countries throughout the world. No
matter where they came from they are clearly around to stay and they won't be going anywhere. That's a
great thing for people who have started up these franchises and it's also a great thing for people who like
to eat/sleep/shop there, because they know that they'll always have that option, even when they travel
away from home.
Types of franchising
There are two major types of franchising found in US based on product and business format.
These two distinct franchising formats are called: (1) product or trade name franchising, and (2)
business format franchising.
The product and trade name franchising system has evolved from suppliers or manufacturers
creating sales contracts with dealers to buy or sell their products or product lines. In this
relationship the dealer (franchisee) requires the trade name, trademark, and/or product from the
supplier or manufacturer. The franchisee identifies with the supplier through the product line.
This method of franchising consists primarily of distribution by a single supplier of
manufactured products to dealers who then in turn resell this to the end consumer. This
franchising approach has been used extensively in the auto and truck industry, the soft drink
bottling industry, and the tire and gasoline service station industries.
We will be primarily concerned with the business format method of franchising which permits
the franchisee to use the franchisor's products and services, trade name, trademark, and most
importantly, the prescribed business format.
The business format provides the franchisee with great depth of knowledge and information
concerning a great breadth of business activities including: marketing, promotion, site selection,
price suggestions, grand opening plans, management, operations, training, financing, accounting
systems, and legal support or information. This method or business opportunity allows an
individual without prior experience an opportunity to be completely trained and informed about
how to operate a new and different business. This also requires the franchisor to take the
franchisee through a fairly extensive training program and to provide continuous training for the
franchisee even after the franchising unit has been started.
Tax-Service Franchise
Tax-services businesses help consumers complete their tax forms and offer financial guidance. For
example, the Liberty Tax Service chain offers franchising in specific territories. The area developer earns
money through franchise fees from other franchisees who manage stores within the area. Developer
earnings also are based on revenues from all stores within their own territory. Liberty Tax Service offers
training on franchising for area developers.
Master Franchise
The master franchise is a popular way to spread American businesses to international territories. This
method allows one entity to find many franchisees in an overseas area. The master franchisor is
responsible for training and providing support to the new franchisees within the large area, which can
include an entire country. Master franchisers often establish training centers for new franchisees.
Single-Unit Franchise
In a single-unit franchise system, one person buys a store from the main company and operates it
according to the company's rules. Operating one store at a time is a good choice for new business
owners. Some successful operators of one store eventually buy more stores.
Franchising in India
Home to over a billion people, including a flourishing class of urban consumers possessing considerable amounts
of disposable income together with the continued growth of the economy have strengthened Indias claim to be a
viable and beneficial destination for a foreign franchisor. In the USA, almost a third of the retail sales come from
franchised outlets, with sales of trillion of dollars while in India, the industry is few million.
An important aspect which determines the feasibility of any franchising business in a country relates to the class of
consumers it caters to. India is a multi ethnic country with the second largest population in the world. Indian
consumers have experienced the standard of services offered overseas and have sufficient exposure through
media, which has further fuelled their expectations.
There are approximately 1150 national and international business format franchise systems in India in
2007.
Around 8 to 10 per cent Indian franchise systems have entered international markets.
There are an estimated 70, 000 units operating in business format franchises.
The growth rate in franchised units from 2005-06 to 2006-07 was 30 to 35 per cent for the last 4-5 years.
Some 500000 persons are employed in business format franchise organizations.
Franchising contributed less than 4 per cent to Indias Gross Domestic Product (GDP) in 2007.
Annual turnover is approximately us$ 4 billion.
Almost every product or service has a market in India but sometimes, innovative strategies like Indianisation of its
products and marketing techniques must be employed by a foreign franchisor to further access the sizable market
of India. In a franchised business, over 90 per cent succeed. This success rate usually lures entrepreneurs with no
experience but with a surplus capital and a will to succeed towards franchising. The franchisee benefits from a
tried tested and proven business concept, which can dramatically reduce the chances of failure.
Emerging trends :
Grown from a questionable and not so acceptable format to a readily admissible way of
business expansion in the country
The pioneering companies have shown franchising can work in any country
Sectoral break up
Key sectors that have gained tremendous ground in Franchising are Education includes
the Pre-schools, Vocational programs & coaching/ training businesses and now
tremendous focus is being franchising on the large format school franchisee.
Other sectors with tremendous franchising already happening are Food & Beverages and
apparels industry.
Key emerging sectors from franchising perspective are beauty & wellness segment such
as saloons & spas, health & fitness, stationery centers, home dcor etc
Also, we see nascent interest from non-retail sectors like PMCs, Business solutions etc.
1. Organized approach
of franchising
Grown from a
questionable
and not so
acceptable
format to a
readily
admissible way
of business
expansion in
the country
2. Implementation of
best practices
Realizing franchise
as the best entry &
expansion strategy
Small to medium
format businesses
will adopt the best
practice/
international
proven concepts to
their business to
CHAPTER 2
RESEARCH DESIGN
1. WORKING TITLE
Franchise Business In India: Customers attitude towards Franchises
2. BACKGROUND OF THE RESEARCH
Franchising has been long considered a good mode of entry into the market and effective
in getting established into the market. A franchise of a premier brand in the market in a
global scale or existing in markets located overseas has a well established umbrella of
standards and quality regarding performance criteria as per what customers have
demanded in those markets. In entering a particular country, a franchise serves as an
excellent combination of such quality and performance issues according to what
customers may demand and the knowledge of the local market related to customer
behavior, targeting, positioning and gaining a strong foothold in the market.
Franchising has, however, received different responses from different markets in varied
sectors across the country. Franchising is not dependent on the local customer base or the
quality alone. It has various other factors that affect the future growth, current viability
and survival of a franchise. It may either well establish he brand into the market or it can
also ruin the image of the brand as well as the parent company in the market forever.
Factors influencing franchising success in India vary from sector to sector, however,
certain factors such as understanding of customer demands, product delivery, post-service
follow-ups have been identified and extensively studied.
This study aims at understanding the causes for success as well as failure of various
franchises across different sectors in India and also, how to control them and to
understand how consumers in India generally behave towards franchising in India.
3. Scope
of Study
The study is a first in its field and as such, provides extensive insight as to how foreign
brands who want to gain entry and get established in the market can do so by focusing on
the factors affecting consumer behavior towards franchising and affect customer
decisions regarding buying behavior in franchise outlets.
4. RESEARCH OBJECTIVE
5. HYPOTHESIS
6. RESEARCH METHODOLOGY
Stage- I- Literature Research
Unprecedented globalizations have witnessed double digit economic growth resulting in fierce
competition and accelerated pace of innovation. As a result inflow of Foreign Direct investments
has become a striking measure of economic development in both developed and developing
countries. FDI and FII thus have become instruments of international economic integration and
stimulation. Fast growing economies like Singapore, China, and Korea etc. have registered
incredible growth at onset of FDI. Though US captures most of the FDI inflows, developing
countries still account for significant growth of FDI and rise in FII. FDI not only gives access to
foreign capital but also provides domestic countries with cutting edge technology, desired skill
sets, tools of innovation and other complementary skills. The policies drafted to stimulate the
flow of foreign capital in to India provided much needed impetus for India to emerge as an
attractive destination for foreign investors. External factors such as global economic cues, FDI &
FII, Exchange rate and Internal factors such as demand and supply, market cap, EPS generally
drive and dictates the Indian stock market. The current paper makes an attempt to study the
relationship and impact of FDI & FII on Rupee Exchange Rate using statistical measures
correlation coefficient, regression etc.
The Government of India announced its consent on the much awaited FDI in retail and aviation
last week. In line to this there are sectors like pharmaceuticals and insurance awaiting for nod
from the Cabinet. The overall sentiment with regards to growth has enhanced the FII flows. With
these policy reforms after an elongated period of delay, the Government has once again tried to
portray India as an attractive destination for foreign investors. With the Global economic
slowdown the FII flows in India had desiccated in 2011 which was carried forward in 2012
whereby USDINR printed its all-time high of 57.32 levels. The year 2012 has witnessed more
than $ 20 billion of inflows till date whereas the figure printed in 2011 for the same time frame
was hovering around $ 4 billion. To watch out for in the future is whether these fund flows
would continue in the future and would USDINR react in the same trend as earlier.
Stage- II - Approaches to Research Design
Sampling Plan
Random sampling spread in a local area of New B.E.L. Road, Bangalore, Karnataka.
Plan of Analysis
Surveying, Data assimilation and Co-relation analysis, Linear Regression, Chi square
testing for hypothesis testing.
Stage-IV- Limitations
CHAPTER 3
Financial
Year 2011-12
Apr, 2011
May, 2011
June,2011
July, 2011
Aug, 2011
Sept, 2011
Oct, 2011
Nov, 2011
Dec, 2011
Jan, 2012
Feb, 2012
Mar, 2012
FDI(In Rs.
FII(In Rs.
Crore)
Crore)
13,847
4.40
20,946
-3,705.37
25,371
2,662.76
4,886
4,281.50
12,814
-11,559.20
8,407
-3,088.87
5,715
1,842.47
12,909
-6,508.71
7,124
-2,387.14
10,288
9,469.14
10,874
23,236.38
40,766
6,526.73
5000
-5000
-10000
Apr, 2011
May, 2011
June,2011
July, 2011
Aug, 2011
Sept, 2011
Oct, 2011
Nov, 2011
Dec, 2011
Jan, 2012
Feb, 2012
Mar, 2012
-15000
Financial Year
2012-13
Apr, 2012
May, 2012
June,2012
July, 2012
Aug, 2012
Sept, 2012
Oct, 2012
Nov, 2012
Dec, 2012
Jan, 2013
Jan, 2013
Dec, 2012
Nov, 2012
Oct, 2012
Sept, 2012
Aug, 2012
July, 2012
June,2012
May, 2012
Apr, 2012
5,000.00
Jan, 2013
Dec, 2012
Nov, 2012
Oct, 2012
Sept, 2012
Aug, 2012
July, 2012
June,2012
May, 2012
-5,000.00
Apr, 2012
0.00
( xi x )( yi y )
( x x )
2
( yi y ) 2
Finding Correlation between FDI and Rupee Exchange Rate during 2011-12:
Financial Year
2011-12
Apr, 2011
May, 2011
June,2011
July, 2011
Aug, 2011
Sept, 2011
Oct, 2011
Nov, 2011
Dec, 2011
Jan, 2012
Feb, 2012
Mar, 2012
FDI(In Rs.
Crore) (X)
13,847
20,946
25,371
4,886
12,814
8,407
5,715
12,909
7,124
10,288
10,874
40,766
INR/1$
Weekly (Y)
44.227
44.935
44.822
44.365
45.482
47.247
49.057
50.607
51.910
50.927
49.105
50.147
42
40,766
10,874
10,288
7,124
13,847
20,946
25,371
4,886
12,814
8,407
5,715
12,909
40
Graph showing flow of FDI in India and Rupee Fluctuation during 2011-12
Correlation
Month
XDIF
YDIF
XDIF*XDIF
YDIF*YDIF
XDIF*YDIF
April
13847
44.2275
-648.5833
-3.50875
420660.34
12.311327
2275.7168
May
20946
44.935
6450.4167
-2.80125
41607875.2
7.8470016
-18069.23
June
25371
44.8225
10875.417
-2.91375
118274688
8.4899391
-31688.25
July
4886
44.365
-9609.583
-3.37125
92344091.8
11.365327
32396.308
12814
45.4825
-1681.583
-2.25375
2827722.51
5.0793891
3789.8684
September
8407
47.2475
-6088.583
-0.48875
37070847
0.2388766
2975.7951
October
5715
49.0575
-8780.583
1.32125
77098643.7
1.7457016
-11601.35
November
12909
50.6075
-1586.583
2.87125
2517246.67
8.2440766
-4555.477
December
7124
51.91
-7371.583
4.17375
54340240.8
17.420189
-30767.15
January
10288
50.9275
-4207.583
3.19125
17703757.5
10.184077
-13427.45
February
10874
49.105
-3621.583
1.36875
13115865.8
1.8734766
-4957.042
March
40766
50.1475
26270.417
2.41125
690134792
5.8141266
63344.542
SUM
173947
572.835
159451.42
525.0988
1147456431
90.613506
2275.7168
12
12
14495.5833
47.73625
August
DF
MEAN
r = XDIF*YDIF
=
(XDIF*XDIF)* (YDIF*YDIF)
2275.7168___
33874.12*9.51
= 0.007
Interpretation
Since the correlation coefficient is near to 0 i.e. 0.007, which shows there is absence of linear
relationship between FDI and Rupee Exchange Rate. Therefore, Rupee Fluctuation does not
occur only due to FDI Flow in India.
Finding Correlation between FDI and Rupee Exchange Rate during 2012-13:
Financial Year
2012-13
Apr, 2012
May, 2012
June,2012
July, 2012
Aug, 2012
Sept, 2012
Oct, 2012
Nov, 2012
Dec, 2012
Jan, 2013
FDI(In Rs.
INR/1$
Crore) (X)
Weekly (Y)
9,620
51.765
7,229
54.217
6,971
55.852
8,182
55.307
12,578
55.490
25,552
53.737
42,671
53.052
5,749
54.740
6,841
54.667
7,245
54.335
51
50
7,245
6,841
5,749
42,671
25,552
12,578
8,182
6,971
7,229
9,620
49
Graph showing flow of FDI in India and Rupee Fluctuation during 2012-13
Correlation
Month
XDIF
YDIF
XDIF*XDIF
YDIF*YDIF
XDIF*YDIF
April
9620
51.765
-3643.8
-2.5515
13277278.44
6.51015225
9297.1557
May
7229
54.2175
-6034.8
-0.099
36418811.04
0.009801
597.4452
June
6971
55.8525
-6292.8
1.536
39599331.84
2.359296
-5665.7408
July
8182
55.3075
-5081.8
0.991
25824691.24
0.982081
-3036.0638
August
12578
55.49
-685.8
1.1735
470321.64
1.37710225
-804.7863
September
25552
53.7375
12288.2
-0.579
150999859.2
0.335241
-7114.8678
October
42671
53.0525
29407.2
-1.264
864783411.8
1.597696
-3170.7008
November
5749
54.74
-7514.8
0.4235
56472219.04
0.17935225
-3182.5178
December
6841
54.6675
-6422.8
0.351
41252359.84
0.123201
-2254.4028
January
7245
54.335
-6018.8
0.0185
36225953.44
0.00034225
-111.3478
132638
543.165
1265324238
13.474265
-13445.827
10
10
SUM
DF
MEAN
13263.8
54.3165
r = XDIF*YDIF
=
(XDIF*XDIF)* (YDIF*YDIF)
-13445.827__
35571.39*3.67
= -0.10
.
Interpretation
Since the correlation coefficient is near to -1 i.e. -0.10 which shows there is perfect negative
correlation between FDI and Rupee Exchange Rate. Therefore, FDI Flow in India during
2012-13 does not have any impact on Rupee Fluctuation.
Finding Correlation between FII and Rupee Exchange Rate during 2011-12:
Financial Year
2011-12
Apr, 2011
May, 2011
June,2011
July, 2011
Aug, 2011
Sept, 2011
Oct, 2011
Nov, 2011
Dec, 2011
Jan, 2012
Feb, 2012
FII(In Rs.
INR/1$
Crore) (X)
Weekly (Y)
4.40
44.227
-3,705.37
44.935
2,662.76
44.822
4,281.50
44.365
-11,559.20
45.482
-3,088.87
47.247
1,842.47
49.057
-6,508.71
50.607
-2,387.14
51.910
9,469.14
50.927
23,236.38
49.105
Mar, 2012
6,526.73
50.147
42
6,526.73
23,236.38
9,469.14
-2,387.14
4.4
-3,705.37
2,662.76
4,281.50
-11,559.20
-3,088.87
1,842.47
-6,508.71
40
Graph showing flow of FII in India and Rupee Fluctuation during 2011-12
Correlation
Month
XDIF
YDIF
XDIF*XDIF
YDIF*YDIF
XDIF*YDIF
April
4.4
44.2275
-1726.774
-3.50875
2981749.023
12.31132656
6058.819
May
-3705.37
44.935
-5436.544
-2.80125
29556012.48
7.847001563
15229.12
June
2662.76
44.8225
931.58583
-2.91375
867852.1649
8.489939063
-2714.41
July
4281.5
44.365
2550.3258
-3.37125
6504161.856
11.36532656
-8597.79
August
-11559.2
45.4825
-13290.37
-2.25375
176634045.5
5.079389063
29953.18
September
-3088.87
47.2475
-4820.044
-0.48875
23232825.77
0.238876563
2355.797
October
1842.47
49.0575
111.29583
1.32125
12386.76252
1.745701562
147.0496
November
-6508.71
50.6075
-8239.884
2.87125
67895691.08
8.244076562
-23658.8
December
-2387.14
51.91
-4118.314
4.17375
16960511.58
17.42018906
-17188.8
January
9469.14
50.9275
7737.9658
3.19125
59876115.24
10.18407656
24693.78
February
23236.38
49.105
21505.206
1.36875
462473877.9
1.873476562
29435.25
March
6526.73
50.1475
4795.5558
2.41125
22997355.75
5.814126562
11563.28
SUM
20774.09
572.835
869992585.1
90.61350625
67276.51
DF
12.00
MEAN
1731.174
12
47.7363
r = XDIF*YDIF
=
(XDIF*XDIF)* (YDIF*YDIF)
67276.51
93273.39*9.52
= 0.075
Interpretation
Since the correlation coefficient is near to 0 i.e. 0.075, which shows there is absence of linear
relationship between FII and Rupee Exchange Rate. Therefore, Rupee Fluctuation does not occur
only due to FII Flow in India. There are also some other factors which contribute to Rupee
Fluctuation.
Finding Correlation between FII and Rupee Exchange Rate during 2012-13:
Financial Year
2012-13
Apr, 2012
May, 2012
June,2012
July, 2012
Aug, 2012
Sept, 2012
Oct, 2012
Nov, 2012
Dec, 2012
Jan, 2013
FII(In Rs.
INR/1$
Crore) (X)
Weekly (Y)
-1,663.36
51.765
-2,756.26
54.217
2,794.68
55.852
5,902.95
55.307
7,747.11
55.490
20,807.81
53.737
8,442.93
53.052
6,291.51
54.740
14,366.49
54.667
19,197.88
54.335
14,366.49
6,291.51
8,442.93
20,807.81
7,747.11
5,902.95
2,794.68
-2,756.26
-1,663.36
Graph showing flow of FII in India and Rupee Fluctuation during 2012-13
Correlation
Month
XDIF
YDIF
XDIF*XDIF
YDIF*YDIF
XDIF*YDIF
April
-1663.36
51.765
-9776.5
-2.5515
95580617.05
6.51015225
24944.8265
May
-2756.26
54.2175
-10869
-0.099
118144595.5
0.009801
1076.073966
June
2794.68
55.8525
-5318.5
1.536
28286378.43
2.359296
-8169.206784
July
5902.95
55.3075
-2210.2
0.991
4885090.13
0.982081
-2190.331984
August
7747.11
55.49
-366.06
1.1735
134002.8521
1.37710225
-429.576104
September
20807.81
53.7375
12694.6
-0.579
161153783.2
0.335241
-7350.194244
October
8442.93
53.0525
329.756
-1.264
108739.0195
1.597696
-416.811584
November
6291.51
54.74
-1821.7
0.4235
3318459.729
0.17935225
-771.474704
December
14366.49
54.6675
6253.32
0.351
39103961
0.123201
2194.913916
January
19197.88
54.335
11084.7
0.0185
122870707.1
0.00034225
205.067061
SUM
81131.74
543.165
10
10
8113.174
54.3165
DF
MEAN
73018.6
488.8485
r = XDIF*YDIF
=
(XDIF*XDIF)* (YDIF*YDIF)
573586334
13.474265
9093.28604
9093.28604
= 0.1034
23949.66*3.67
Interpretation
Since the correlation coefficient is near to 0 i.e. 0.1034, which shows there is absence of linear
relationship between FII and Rupee Exchange Rate. Therefore, Rupee Fluctuation does not occur
only due to FDI Flow in India.
Combined Correlation between (FII & FDI) and Rupee Exchange Rate during 2011-12:-
Financial Year
2011-12
Apr, 2011
May, 2011
June,2011
July, 2011
Aug, 2011
Sept, 2011
Oct, 2011
Nov, 2011
Dec, 2011
Jan, 2012
Feb, 2012
Mar, 2012
4,737
19,757
34,110
47,293
51.910
50.927
49.105
50.147
42
47,293
34,110
19,757
4,737
13,851
17,241
28,034
9,168
1,255
5,318
7,557
6,400
40
Correlation
Month
XDIF
YDIF
XDIF*XDIF
YDIF*YDIF
XDIF*YDIF
April
13851.4
44.2275
-2375.4
-3.50875
5642323.253
12.31132656
8334.535628
May
17,241
44.935
1013.87
-2.80125
1027937.446
7.847001563
-2840.110341
June
28,034
44.8225
11807
-2.91375
139405308
8.489939063
-34402.65353
July
9,168
44.365
-7059.3
-3.37125
49833116.45
11.36532656
23798.52185
August
1,255
45.4825
-14972
-2.25375
224159511.4
5.079389063
33743.04922
September
5,318
47.2475
-10909
-0.48875
118998153.9
0.238876563
5331.591691
October
7,557
49.0575
-8669.3
1.32125
75156545.76
1.745701562
-11454.29611
November
6,400
50.6075
-9826.5
2.87125
96559463.53
8.244076562
-28214.24481
December
4,737
51.91
-11490
4.17375
132017744.6
17.42018906
-47955.95969
January
19,757
50.9275
3530.38
3.19125
12463600.6
10.18407656
11266.33315
February
34,110
49.105
17883.6
1.36875
319823953.7
1.873476562
24478.2083
March
47,293
50.1475
31066
2.41125
965094647.4
5.814126562
74907.82619
194721.1
572.835
2140182306
90.61350625
56992.80154
12
12
16226.76
47.73625
SUM
DF
MEAN
r = XDIF*YDIF
=
(XDIF*XDIF)*(YDIF*YDIF)
56992.80154_ = 0.129
46262.10*9.51
Interpretation
Since the correlation coefficient is near to 0 i.e. 0.129, which shows there is absence of linear
relationship between combined (FDI & FII) and Rupee Exchange Rate. Therefore, Rupee
Fluctuation does not occur only due to FDI & FII Flow in India.
Combined Correlation between (FII & FDI) and Rupee Exchange Rate during 2012-13:
Financial Year
2012-13
Apr, 2012
May, 2012
June,2012
July, 2012
Aug, 2012
Sept, 2012
Oct, 2012
Nov, 2012
Dec, 2012
Jan, 2013
21,207.49
26,442.88
54.667
54.335
21,207.49
12,040.51
51,113.93
46,359.81
20,325.11
14,084.95
9,765.68
4,472.74
7,956.64
Graph showing Combined (FDI & FII) and Rupee Fluctuation during 2012-13
Correlation
Month
XDIF
YDIF
XDIF*XDIF
YDIF*YDIF
XDIF*YDIF
April
7956.64
51.765
-13420
-2.551
180105364.7
6.51015225
34241.9822
May
4472.74
54.2175
-16904
-0.099
285753127.1
0.009801
1673.519166
June
9765.68
55.8525
-11611
1.536
134822148.4
2.359296
-17834.94758
July
14084.95
55.3075
-7292
0.991
53173614.02
0.982081
-7226.395784
August
20325.11
55.49
-1051.9
1.1735
1106417.874
1.37710225
-1234.362404
September
46359.81
53.7375
24982.8
-0.579
624142094.6
0.335241
-14465.06204
October
51113.93
53.0525
29737
-1.264
884286552.1
1.597696
-37587.51238
November
12040.51
54.74
-9336.5
0.4235
87169560.02
0.17935225
-3953.992504
December
21207.49
54.6675
-169.48
0.351
28724.82626
0.123201
-59.488884
January
26442.88
54.335
SUM
213769.7
543.165
10
10
21376.97
54.3165
DF
MEAN
5065.91
0.0185
r = XDIF*YDIF
=
(XDIF*XDIF)* (YDIF*YDIF)
25663403.6
0.00034225
93.719261
2276251007
13.474265
-46352.54096
-46352.54096_ = -0.26
47710.07*3.67
Interpretation
Since the correlation coefficient is near to -1 i.e. -0.26, which shows there is absence of linear
relationship between combined (FDI & FII) and Rupee Exchange Rate. Therefore, Rupee
Fluctuation does not occur only due to FDI & FII Flow in India.
MONTH
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Exports (In
Billion Rs.)
1041.52
1190.98
1190.39
1173.8
1121.48
1265.2
1164.06
1135.2
1289.51
Imports (In
Billion Rs.)
1623.93
2033.63
1833.21
1825.82
1810.46
1893.72
2028.2
1988.61
2094.05
Jan-12
Feb-12
Mar-12
1299.44
1217.34
1421.73
2209.13
1963.63
2129.92
MONTH
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
Exports
(In Billion
Rs.)
1216.92
1347.73
1390.13
1261.53
1215.4
1302.14
1215.63
1221.48
1359.5
1389.82
Imports
(In Billion
Rs.)
1923.02
2218.14
2004.53
2250.8
2078.59
2282.61
2377.59
2277.96
2325.24
2475.94
Finding Correlation between Rupee Exchange and Indian Export during 2011-12
MONTH
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
51.91
50.9275
49.105
50.1475
1289.51
1299.44
1217.34
1421.73
44
42
40
Correlation
MONTH
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
INR/1$
EXPORT(Y) XDIF
YDIF
(X)
44.2275
1041.52 -3.50875 -167.701
44.935
1190.98 -2.80125 -18.2408
44.8225
1190.39 -2.91375 -18.8308
44.365
1173.8 -3.37125 -35.4208
45.4825
1121.48 -2.25375 -87.7408
47.2475
1265.2 -0.48875 55.97917
XDIF*XDIF YDIF*YDIF
XDIF*YDIF
12.311327
7.8470016
8.4899391
11.365327
5.0793891
0.2388766
588.420299
51.0971344
54.8683406
119.412484
197.745903
-27.359817
28123.57
332.728
354.60028
1254.6354
7698.4538
3133.6671
Oct-11
49.0575
Nov-11
50.6075
Dec-11
51.91
Jan-12
50.9275
Feb-12
49.105
Mar-12
50.1475
SUM
572.835
DF
12
MEAN
47.73625
1164.06
1135.2
1289.51
1299.44
1217.34
1421.73
14510.65
12
1209.2208
1.32125
2.87125
4.17375
3.19125
1.36875
2.41125
r = XDIF*YDIF
_____
(XDIF*XDIF)* (YDIF*YDIF)
-45.1608
-74.0208
80.28917
90.21917
8.119167
212.5092
1.7457016
8.2440766
17.420189
10.184077
1.8734766
5.8141266
90.613506
2039.5009
5479.0838
6446.3503
8139.498
65.920867
45160.146
108228.15
1855.52794
9.51*328.98
-59.668751
-212.53231
335.106909
287.911916
11.1131094
512.412728
1858.52794
= 0.594
Interpretation
Finding Correlation between Rupee Exchange and Indian Imports during 2011-12
MONTH
INR/1$ (X)
Apr-11
May-11
Jun-11
Jul-11
Aug-11
44.2275
44.935
44.8225
44.365
45.4825
IMPORT
(Y)
1623.93
2033.63
1833.21
1825.82
1810.46
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
47.2475
49.0575
50.6075
51.91
50.9275
49.105
50.1475
1893.72
2028.2
1988.61
2094.05
2209.13
1963.63
2129.92
INR/1$
52
50
48
46
INR/1$ (X)
44
42
40
Correlation
MONTH
IMPORT(Y)
Apr-11
INR/1$
(X)
44.2275
XDIF
YDIF
XDIF*XDIF
YDIF*YDIF
XDIF*YDIF
1623.93
-3.50875
-328.929
12.311327
108194.4
1154.1302
May-11
44.935
2033.63
-2.80125
80.77083
7.8470016
6523.9275
-226.2593
Jun-11
44.8225
1833.21
-2.91375
-119.649
8.4899391
14315.923
348.62776
Jul-11
44.365
1825.82
-3.37125
-127.039
11.365327
16138.95
428.28079
Aug-11
45.4825
1810.46
-2.25375
-142.399
5.0793891
20277.523
320.93212
Sep-11
47.2475
1893.72
-0.48875
-59.1392
0.2388766
3497.441
28.904268
Oct-11
49.0575
2028.2
1.32125
75.34083
1.7457016
5676.2412
99.544076
Nov-11
50.6075
1988.61
2.87125
35.75083
8.2440766
1278.1221
102.64958
Dec-11
51.91
2094.05
4.17375
141.1908
17.420189
19934.851
589.29524
Jan-12
50.9275
2209.13
3.19125
256.2708
10.184077
65674.74
817.8243
Feb-12
49.105
1963.63
1.36875
10.77083
1.8734766
116.01085
14.742578
Mar-12
50.1475
2129.92
2.41125
177.0608
5.8141266
31350.539
426.93793
572.835
23434.31
90.613506
292978.67
4105.6096
12
12
47.73625
1952.8592
SUM
DF
MEAN
r = XDIF*YDIF
_____
(XDIF*XDIF)* (YDIF*YDIF)
4105.6096
9.51*541.27
= 0.7975
Interpretation
Finding Correlation between Rupee Exchange and Indian Export during 2012-13
MONTH INR/1$
(X)
Apr-12
51.765
May-12 54.2175
Jun-12
55.8525
Jul-12
55.3075
Aug-12
55.49
EXPORT
(Y)
1216.92
1347.73
1390.13
1261.53
1215.4
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
53.7375
53.0525
54.74
54.6675
54.335
1302.14
1215.63
1221.48
1359.5
1389.82
INR/1$
56
55
54
53
52
INR/1$ (X)
51
50
49
Correlation
MONTH
Apr-11
May-11
Jun-11
Jul-11
INR/1$
EXPORT(Y) XDIF
YDIF
XDIF*XDIF
(X)
51.765
1216.92
-2.5515 -75.108 6.5101523
54.2175
1347.73
-0.099
55.702 0.009801
55.8525
1390.13
1.536
98.102 2.359296
55.3075
1261.53
0.991 -30.498 0.982081
YDIF*YDIF
XDIF*YDIF
5641.2117 191.638062
3102.7128
-5.514498
9624.0024 150.684672
930.128 -30.223518
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
SUM
DF
MEAN
55.49
53.7375
53.0525
54.74
54.6675
54.335
543.165
10
54.3165
1215.4
1302.14
1215.63
1221.48
1359.5
1389.82
12920.28
10
1292.028
1.1735
-0.579
-1.264
0.4235
0.351
0.0185
r = XDIF*YDIF
_____
(XDIF*XDIF)* (YDIF*YDIF)
302.98873
3.67*224.05
-89.922958
-5.854848
96.567072
-29.877078
23.682672
1.809152
302.98873
= 0.368481
Interpretation
Finding Correlation between Rupee Exchange and Indian Imports during 2012-13
MONTH
INR/1$
(X)
Apr-12
May-12
51.765
54.2175
IMPORT
(Y)
1923.02
2218.14
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
55.8525
55.3075
55.49
53.7375
53.0525
54.74
54.6675
54.335
2004.53
2250.8
2078.59
2282.61
2377.59
2277.96
2325.24
2475.94
INR/1$ (X)
56
55
54
53
52
INR/1$ (X)
51
50
49
Correlation
Jun-12
55.8525
2004.53
1.536
Jul-12
Aug-12
55.3075
55.49
2250.8
2078.59
0.991
1.1735
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
SUM
DF
MEAN
53.7375
53.0525
54.74
54.6675
54.335
543.165
10
54.3165
2282.61
2377.59
2277.96
2325.24
2475.94
22214.42
10
2221.442
-0.579
-1.264
0.4235
0.351
0.0185
r = XDIF*YDIF
_____
(XDIF*XDIF)* (YDIF*YDIF)
122.3201
= 0.064838
3.67*514.049
Interpretation
Finding Correlation between Rupee Exchange and Combined Indian (Imports & Exports)
during 2011-12
MONTH
INR/1$
COMBINED
(Imports &
Exports)
(Y)
(X)
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
44.2275
44.935
44.8225
44.365
45.4825
47.2475
49.0575
50.6075
51.91
50.9275
49.105
50.1475
2665.45
3224.61
3023.6
2999.62
2931.94
3158.92
3192.26
3123.81
3383.56
3509.07
3180.97
3551.65
INR/1$
52
50
48
46
44
INR/1$ (X)
42
40
Graph showing Rupee Fluctuation and Combined Indian (Imports & Exports)
during 2011-12
Correlation
MONTH
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
SUM
DF
MEAN
INR/1$
COMBINED
XDIF
(X)
(Y)
44.2275
2665.45 -3.50875
44.935
3224.61 -2.80125
44.8225
3023.6 -2.91375
44.365
2999.62 -3.37125
45.4825
2931.94 -2.25375
47.2475
3158.92 -0.48875
49.0575
3192.26
1.32125
50.6075
3123.81
2.87125
51.91
3383.56
4.17375
50.9275
3509.07
3.19125
49.105
3180.97
1.36875
50.1475
3551.65
2.41125
572.835
37945.46
12
12
47.73625 3162.121667
r = XDIF*YDIF
_____
(XDIF*XDIF)* (YDIF*YDIF)
YDIF
XDIF*XDIF YDIF*YDIF
-496.672
62.48833
-138.522
-162.502
-230.182
-3.20167
30.13833
-38.3117
221.4383
346.9483
18.84833
389.5283
12.311327
7.8470016
8.4899391
11.365327
5.0793891
0.2388766
1.7457016
8.2440766
17.420189
10.184077
1.8734766
5.8141266
90.613506
246682.74
3904.7918
19188.252
26406.792
52983.6
10.250669
908.31914
1467.7838
49034.935
120373.15
355.25967
151732.32
673048.2
5965.733
9.51*820.39
XDIF*YDIF
1742.697
-175.045
403.6175
547.8337
518.7719
1.564815
39.82027
-110.002
924.2282
1107.199
25.79866
939.2502
5965.733
= 0.764646
Interpretation
Finding Correlation between Rupee Exchange and Combined Indian (Imports & Exports)
during 2012-13
MONTH
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
COMBINED
(Imports &
Exports)
INR/1$ (Y)
(X)
51.765
3139.94
54.2175
3565.87
55.8525
3394.66
55.3075
3512.33
55.49
3293.99
53.7375
2584.75
53.0525
3593.22
54.74
3499.44
54.6675
3684.74
54.335
3865.76
INR/1$ (X)
56
55
54
53
52
INR/1$ (X)
51
50
49
Graph showing Rupee Fluctuation and Combined Indian (Imports & Exports)
during 2012-13
Correlation
MONTH
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
SUM
DF
MEAN
INR/1$
COMBINED
XDIF
YDIF
(X)
(y)
51.765
3139.94
-2.5515 -273.53
54.2175
3565.87
-0.099
152.4
55.8525
3394.66
1.536
-18.81
55.3075
3512.33
0.991
98.86
55.49
3293.99
1.1735 -119.48
53.7375
2584.75
-0.579 -828.72
53.0525
3593.22
-1.264
179.75
54.74
3499.44
0.4235
85.97
54.6675
3684.74
0.351
271.27
54.335
3865.76
0.0185
452.29
543.165
34134.7
10
10
54.3165
3413.47
r = XDIF*YDIF
_____
(XDIF*XDIF)* (YDIF*YDIF)
Interpretation
XDIF*XDIF YDIF*YDIF
6.5101523
0.009801
2.359296
0.982081
1.3771022
0.335241
1.597696
0.1793522
0.123201
0.0003422
13.474265
74818.661
23225.76
353.8161
9773.2996
14275.47
686776.84
32310.062
7390.8409
73587.413
204566.24
1127078.4
XDIF*YDIF
697.9118
-15.0876
-28.8922
97.97026
-140.21
479.8289
-227.204
36.40829
95.21577
8.367365
1004.309
1004.309
= 0.257768
3.67*1061.63
CHAPTER 4
SUMMARY OF FINDINGS
During 2001-10 the FDI and FII shows an upward trend with little sinking in between.
During 2011-12 and 2012-13 FDI and FII witnesses a downward trend due to Global
Economic Slowdown and Euro Debt Crisis.
During 2011-12 and 2012-13, the FDI has no impact on the Rupee Exchange Rate as
shown by Correlation Co-efficient for the two years i.e. 0.007 and -0.10 respectively.
Rupee Exchange Rate during these two years reflects to have the function of Pure Market
Forces (Demand & Supply) and other Economic Factors.
During 2011-12 and 2012-13, the FII does not seem to have an impact on Rupee
Exchange Rate as evidenced by Correlation Co-efficient for these two years i.e. 0.075
and 0.1034 respectively.
Combined FII and FDI flow into country also shows the same negative impact i.e. having
no linear relationship between both (FII & FDI) and Rupee Exchange Rate.
Exports and Imports during 2011-12 signals a constructive impression due to Fluctuation
in Rupee Exchange Rate i.e. during the period of Rupee Depreciation, the exports boost
up and vice-versa. On the other hand during the period of Rupee Appreciation, more
imports take place rather than exports.
Exports and Imports during 2012-13 witness a very mild linear relationship as shown by
Correlation Co-efficient for two years i.e. 0.3684 and 0.0648. That means Exports and
Imports get affected by Rupee Exchange Fluctuation but not much. This may be due to
lack of data as Export and Import data of February and March 2013 is yet to arrive at.
CHAPTER 5
CONCLUSION AND SUGGESTION
CONCLUSION
FDI plays an important role in the Economic Development of an Economy.
The exchange rate is a key financial variable that affects decisions made by foreign
exchange investors, exporters, importers, bankers, businesses, financial institutions,
policymakers and tourists in the developed as well as developing world.
There is a general perception that FDI and FII flow into the country is the key driver of
Rupee Exchange Rate, but this perception does not hold good always as findings of our
study showed that Rupee Exchange Rate and FDI & FII are independent.
There are other important factors that affect the Rupee Exchange Rate such as:
Market Situations.
Economic Factors.
Political Factors.
Special Factors
Suggestions
CHAPTER 6
BIBLIOGRAPHY
BIBLIOGRAPHY
www.rbi.org
www.investopedia.com
http://www.tradingeconomics.com/india/exports
http://www.tradingeconomics.com/india/imports
http://business.mapsofindia.com/india-market/falling-rupee-against-dollar.html
http://www.mbaknol.com/managerial-economics/factors-affecting-the-exchange-rate-ofindian-rupee/