BRAND AUDIT REPORT 2012

Submitted To: Sir Goher Raza Submitted by:Sagar Paryani and Sarah khan Chandio Dated: 15-12-2012 By BBA-7
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TABLE OF CONTENTS
PAGE # TABLE OF CONTENTS.................................................................................................... 2 CHAPTER 1 BRAND INVENTORY 1.1 INTRODUCTION ........................................................................................................... ...3 1.2 BRAND ELEMENTS ......................................................................................................... 4 1.3 MARKET SEGMENTATION...........................................................................................5 1.4 SUPPORTED MARKET PROGRAMS..........................................................................5-6 1.5 POPS AND PODS.................................................................................................................7 1.6 BRAND MANTRA........................................................................... .............................. ..7 1.7 BRAND PORTFOLIO..........................................................................................................7

1.8: Organizational culture and people development.................................................... 8

CHAPTER 2 BRAND EXPLORATORY

2.1: Brand Attributes.............................................................................................................9

2.2

Coke Brand Knowledge............................................................................................10

2.3:Brand Association ..................................................................................................... 11 2.4: PROMISE OF COKE........................................................................................... 12 2.5:Pricing............................................................................................................................. 12 2.6:PROMOTION STRATEGIES............................................................................ 12 2.7: Coca-Cola social CRM strategy:..................................................................... 13 2.8: Competitor Analysis................................................................................................. 13
2.9: CBBE PYRAMID:......................................................................................................... 14

2.10:Recommendation: ................................................................................................... 15

The objective of Coca Cola brand audit is to relate the theoretical approaches with practical life example and mainly to come to know about the inventory and exploratory expects of Coca Cola brand. The scope is limited to the 3000 words, time limit of one

week and topics related to the brand management course only. The online research approach is used to gather information about the brand to do audit through different websites.

1.1: Introduction
Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines globally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European and American countries) as cola, pop, or in some parts of the U.S., soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman As a Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The Coca-Cola Company has, on occasion, Diet Coke, with others including CaffeineFree Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, CocaCola Vanilla, and special editions with

lemon, lime or coffee. Coca-Cola is the world's most recognized brand and now anchors a portfolio of more than 500 brands and more than 3,500 beverages. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as one of the best known products in the world.It was created in Atlanta, Georgia, by Dr. John S. Penberton. Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Even though Coca-Cola may have started in the United States, its popularity is universal. Today, you can find Coke in every part of the world.1.6 billion servings per day. In 2009, 9.8 billion cases of their flagship brand were sold worldwide.
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introduced other cola drinks under the Coke brand name. The most common of these is

1.2: Brand elements Coca cola`s Brand elements played a vital role behind enhancing its brand awareness. Coca cola is the top brand. Coca Cola`s brand name is most recognized among customers which was proved by the research done in last July reported on http://www.interbrand.com/en/best-globalbrands/2012/Coca-Cola , according to that the most recognized brand about 90% was coca cola. The survey was taken from USA, Canada, UK, France, Germany and Australia. Red text Coca cola written logo is very famous and most recognized in word due to its strong brand awareness and global viewership because of sponsoring Olympics. There have been some variations in logo mostly just in the change of front style. It has been using slogans since1986 till today. They have been using many slogans with the passing of times and differently in different countries such as America Australia/New Zealand Spain India Indonesia Japan Pakistan, Philippines, Poland, Russia shown in appendix. Where as its packaging has also helped in increasing its brand awareness due to its being convenient to shelf keeping and placing in freezers etc. Its availability in different sizes has increased its ease to access and availabilitys much it seen as much it increases its awareness. Coca cola has been heavily implementing digitalization keeping in view the need of customers and todays word trends by being available on social networking websites and by having their own official websites. The

purpose to do so is to keep their customers involve with brand. Its distribution channels
DISTRIBUTION CHANNELS: Coca Cola Company makes two types of selling Direct selling Indirect selling

Direct Selling In direct selling they supply their products in shops by using their own transports. In this type of selling company have more profit margin.

Indirect Selling They deal with many whole sellers and agencies to cover all areas globally. To assure their customers for availability of coca cola products, as their products are sold in 200 countries with the consumption of 1.8 billon coke products per day. Facilitating the product by infrastructure For providing their product in good manner company has provided infrastructure these includes: 4

Vizi cooler Freezers

Display racks Free empty bottles and shells for bottles

1.3: Marketing segmentation

There are four broad ways which Coca Cola can segment its market: 1. -Mass marketing 2. -Differentiated marketing 3. -Niche marketing The most apparent method used by Coca Cola is with no doubt the differentiated marketing method as Coke satisfies a range of different markets. Diet coke satisfies the weight consciousness, weather regular coke, sprite, fanta the average human, coffee, iced tea etc. Each group of beverages satisfies a particular group of people

1.4: Support marketing Programs:

1.5: Points-of-difference:
Distinctive taste profile Optimistic view of life Classic, iconic symbolism & imagery. Emotional bond with customer

Points-of-parity
Contemporary, up-to-date Refreshing flavor Beverages category

1.6: Brand mantra

Brand Name Emotional Modifier Descriptive Modifier Functional Benefit

Fun

Family and friends

Beverages

1.7: Brand Portfolio:

carbonated drinks

soft drinks

diet carbonated drinks frozen beverages fruit juices

juices

coca cola

fruit smoothies fruit tea coffe coffe drink menral water

Tea/ Coffee

water

enhanced water sports drinks energy drinks mixers

other drinks

1.8: Organizational culture and people development

They attract and retain best employees who will responsibly and successfully complete their tasks, while encouraging and developing their innovative and creative approach towards business. They do this by motivating and rewarding them. The key for development of a quality motivation and rewarding system is to understand their employees' needs. In Coca-Cola HBC Hrvatska, they regularly conduct quantitative and qualitative research on employee satisfaction. Based on the results, they develop action plans for further improvements of their motivation and rewarding system. They further adjust their system to current trends in the economy, the industry branch, our company's strategic plan, their department goals, and goals of individuals. They differentiate financial and non-financial incentives. Their financial incentives include rewards for innovative solutions, rewards for employees of the quarter based on their achievements, annual and quarterly incentives for the realization of goals. Amongst Coca-Cola's very powerful nonfinancial motivational incentives there are personal development, the chance to achieve full potential, and the chance to be promoted. They are very proud of encouraging internal promotions, education, recognitions, achievements, challenges and responsibility, while also providing additional benefits for their employees.

skills and abilities that enable employees to successfully achieve their annual objectives. In their company performance is monitored and measured through seven key achievement areas. These are management, business/financial, people development, leadership, relationship, growth and innovations and corporate and social responsibility.

Trainings
Following the performance appraisals and defined development needs of the employees, the Training and Development department organizes relevant training and development programs. With approximately forty trainers, their major focus is on internal trainings. A part of those programs is delivered in their company, while some are organized within their Group, outside Croatia. They also train and develop their employees through external programs, in cooperation with national and international companies that have proven high quality in their services.

Employment
The selection of employees (the so-called selection process) in Coca-Cola HBC Hrvatska d.o.o. consists of two basic parts: Psychological testing: Psychological tests are a verified, objective and reliable measuring instrument that foresees the most probable behaviors of a person in future business related situations. The aim of this kind of tests is to get an objective insight into the character traits of a candidate that are important for successful completion of tasks at their future work place. Special preparations are not required for the testing; it is just important that they arrive relaxed and rested.

Performance Management
Coca-Cola HBC Hrvatska d.o.o. focuses on achieving results. Therefore it is important that their employees know exactly and clearly what is expected from them. Expectations of employees are clearly defined through performance standards, and required knowledge,

Selection interview: If they meet all requirements for the vacant position, after the psychological testing, a selection interview will follow. They might be invited to more than one interview, depending on the position they are hiring for. The aim of the selection interview is mutual introduction of the candidate and the employer, whereby the employer assesses the candidates' motivation, their competences and possible contributions to the company. Therefore, be open and self-confident; show that you are aware of your advantages and fields for improvement, while expressing your level of motivation for the job.

Values
Leadership : The courage to shape a better future Collaboration : Leverage collective genius Integrity : Be real Accountability : If it is to be, it's up to me Passion : Committed in heart and mind Diversity : As inclusive as our brands Quality : What we do, we do well

Chapter 2

2.1: Brand Attributes

Core Attributes
Great Tasting Very Refreshing Thirst Quenching High Quality(ingredients and production process) Worth What it Costs Goes Well With Meals and Snacks Extended Attributes Has an Unforgettable Taste Revitalizes Enjoyment Good to Drink With Family and Friends Is Recognized as the Best Soft Drink

2.2:
Coke Brand Knowledge

Brand Awareness Most Recognized Brand July survey results: 90% brand awareness (UK, US, Canada, France, Germany, Australia)

Brand Image fun, unique flavor, emotional bound, evolving, innovation, digital, flexible, adapting local markets and areas without diminishing its legacy
refreshment, freedom, chill out, youth, unities generation and global joining, family life experience, sense of community.

Facebook likes Twitter followers Google plus Items likedin.com YouTube views Flicker photos

55,738,549 54,406 135 138,109. 1,913,995 24,919

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2.3:Brand Association

Fun

family

emotional bond

global joining

Innovation

unique flavor

Flexible

Adoptable

Freedom

Sharing Happiness

Unities Generations

Coke culture Music

Refreshment

Olympics

style statement

youth

Top Brand

Celebration

Gathering

moms

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2.4: PROMISE OF COKE

The basic positioning of their business is simple, solid and timeless. When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurture and protect our brands, particularly CocaCola. That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business.

2.5:Pricing
Different Price in Different Seasons Sometimes Coca Cola Company changes their product prices according to the season. Summer is supposed to be a good season for beverage industry in world, so in winter they reduce their prices to maintain their sales and profit. But normally they reduce the prices of their pet bottles or 1 litter glass bottle.

2.6: PROMOTION STRATEGIES

Getting shelves They gets or purchase shelves in big departmental stores and display their products in that shelves in that style which show their product more clear and more attractive for the consumers. Eye Catching Position Salesman of the coca cola company positions their freezers and their products in eye- catching positions. Normally they keep their freezers near the entrance of the stores. Sale Promotion Company also do sponsorships with different college and schools cafes and sponsors their

sports events and other extra curriculum activities for getting market share. UTC Scheme UTC mean under the crown scheme, coca cola often do this type of scheme and they offer very handy prizes in it. Like once they offer bicycles, caps, tv sets, t-shirts, watches, cash prizes etc. This scheme is very much popular among children. Trade Promotion Coca cola company do agreements with a shop keepers and stores to exclusive sale in those stores. Those stores are called as KEY accounts in their local language. Coke also invest heavy budget on these stores and offers them free samples and free bottles and some time cash incentives.

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2.7: Coca-Cola social CRM strategy: Coca-Cola Loves Its Fans In order to maintain relation with their customer, coca cola offers coke solution on their website to appeal to the retailers that sell coke products. There are link such as better beverage marketing, crew programs and innovation and insight. Coca cola has not lost touch with customer, because they have been able to change with the time after evaluating feedback and listening to their customer. Coke knows that people and trends change and they should be able to adjust to future demands. On the simplest level, by creating a Facebook & other social networks group for their organization, they are banking on a number of things: 1. Their customers actually use Facebook & other social networks. 2. That they can be informed via the social network tools provided of the existence of their group - in addition to their own normal communications channels. 3. That they will find what actually they are providing to be enough interest to make their community a regular stop when they are logged in to their social networks accounts. 4. That the customers will opt in to being updated about the continuing activities of their community. 5. That they have no objection to Facebook & other social networks owning the knowledge of their activities in their group as an asset and as part of their Facebook & other social networks "customer record" also known as their profile.

2.8: Competitor Analysis

Brand value Brand Ranking Brand Portfolio

Brand image Years in market logo

COCA COLA 77839$m #1 Soft drinks, juices, water, coffee, tea, Mixers, energy drinks, sports drinks, smoothies. Youth, music, sports, high energy, 1886 (126) text

PEPSI 16594$m #22 Soft drinks, cereals, sports energy drinks, snacks Fun, family, gathering, happiness, sense of community, global joining 1898 (114) Universe reflecting

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2.9: CBBE PYRAMID:

Customer -Based Brand Equity Model.

Resonance loyal customers, sense of community, active customer involvement

Customer acceptance

Judgments most recognized brand, top brand, unique flavor fun, innovative

Feelings fun, happiness, sharing, unity, celebration, family and friends gatherings, social approval, style Statement, warmth, refreshment Imagery energetic, sharing happiness, fun, celebration, unities generation and global joining(coke lovers), sense of community, , Family orientation, youth, moms, cool

Performance Energizer (caffeine, juices) , healthy (water, juice), stylish, flavor, refreshing

Salience Beverages, most recognized brand, energy, flavor, sense of community, happiness The customer based brand equity of coca cola reflects the performance of coca cola and the performance of all the brand elements, marketing campaigns, CRM strategies even every strategy and actions of company`s effect in building brand equity. The pyramid reflects that coca cola has resonate nearly everywhere as its brand promise of fun, refreshment and freedom. It has successfully maintained its brand awareness since 1986 with the help of all above mentioned strategies at the stage of salience in its beverage category. Its performance and strong unique favorable associations have helped the brand to have strong image and customers judgments and feelings towards it. Therefore it is enjoying the loyalty of large market share and the position at top in market. It reinforces its deep customer connection with brand.
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2.10: Recommendation:
Coca Cola is a top brand, and globally operating company. Being a student of brand management under graduation some recommendation suggested are written below, Rethink about distribution strategy of brands other then Cola. It is available everywhere but not all the products of Coca Cola are easily available. To extend their brand in deferent categories other than beverages. To continue putting same level of efforts for maintaining their position in market.

References:
http://www.scribd.com/doc/17674265/Brand-Audit-of-PEPSI http://www.coca-colacompany.com/ http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php http://www.pepsico.com/Brands.html http://www.coca-colahellenic.com/aboutus/productportfolio/ http://www.cokecce.com/corp orate-responsibility-sustainability/product-portfolio http://cargocollective.com/Coca-cola/Product-Line http://www.coca-colacompany.com/brands/all http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php http://www.interbrand.com/en/best-global-brands/2012/Coca-Cola http://en.wikipedia.org/wiki/Coca-Cola_slogans

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Appendex
Slogans, 1886 - 2011 in America
1886 - Drink Coca-Cola. 1904 - Delicious and refreshing. 1905 - Coca-Cola revives and sustains. 1906 - The great national temperance beverage. 1908 - Good til the last drop 1917 - Three million a day. 1922 - Thirst knows no season. 1923 - Enjoy life. 1924 - Refresh yourself. 1925 - Six million a day. 1926 - It had to be good to get where it is. 1927 - Pure as Sunlight 1927 - Around the corner from anywhere. 1928 - Coca-Cola ... pure drink of natural flavors. 1929 - The pause that refreshes. 1932 - Ice-cold sunshine. 1937 - America's favorite moment. 1938 - The best friend thirst ever had. 1938 - Thirst asks nothing more. 1939 - Coca-Cola goes along. 1939 - Coca-Cola has the taste thirst goes for. 1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola. 1941 - Coca-Cola is Coke! 1942 - The only thing like Coca-Cola is Coca-Cola itself. 1944 - How about a Coke? 1945 - Coke means Coca-Cola. 1945 - Passport to refreshment. 1947 - Coke knows no season. 1948 - Where there's Coke there's hospitality. 1949 - Coca-Cola ... along the highway to anywhere. 1952 - What you want is a Coke. 1954 - For people on the go. 1956 - Coca-Cola ... makes good things taste better. 1957 - The sign of good taste. 1958 - The Cold, Crisp Taste of Coke 1959 - Be really refreshed. 1963 - Things go better with Coke. 1966 - Coke ... after Coke ... after Coke. 1969 - It's the real thing. 1971 - I'd like to buy the world a Coke. (basis for the song I'd Like to Teach the World to Sing) 1974 - Look for the real things. 1976 - Coke adds life. 1979 - Have a Coke and a 1982 - Coke is it!
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1985 - America's Real Choice 1986 - Red White & You (for CocaCola Classic) 1986 - Catch the Wave (for New Coke) 1989 - Can't Beat the Feeling. (also used in the UK) 1991 - Can't Beat the Real Thing. (for CocaCola Classic) 1993 - Always Coca-Cola. 2000 - Enjoy. 2001 - Life tastes good. (also used in the UK) 2003 - Real. 2005 - Make It Real. 2006 - The Coke Side of Life (used also in the UK) 2007 - Live on the Coke Side of Life (also used in the UK) 2008 - love it light (also used in the UK) 2009 - Open Happiness 2010 - Twist The Cap To Refreshment 2011 - Life Begins Here 2012 - Enjoy Coca Cola Australia/New Zealand "Be really refreshed" (1961) "Things go better with Coke" (1964) "It's the real thing" (1972) "Coke adds life" (1977) "Smile. Coke adds life" (1980) "Coke is it!" (1982)

"You Can't Beat the Feeling" (1987) "Live on the Coke side of life" (2008) "Real taste. Uplifting refreshment" (2009) "Open Happiness" (2011) "Share A Coke" (2011) Spain 1886: Disfrute Coca-Cola.(Enjoy CocaCola) 1929: La pausa que refresca. (The Break That Refreshes) 1959: Coca-Cola refresca mejor. (CocaCola refreshes better) 1963: Todo va mejor con Coca-Cola. (Everything goes Better with Coke) 1970: El sabor de la vida (Spain) (The Flavor of Life) 1976: Coca-Cola da ms vida. (Coke Adds Life) 1982: Coca-Cola es as (Spain) (Coke Is It) 1987: Sensacin de vivir (Spain) (You Cant Beat the Feeling) 1993: Siempre Coca-Cola (Always CocaCola) 2000: Vvela (Spain and Mexico) (Live It) 2001: La vida sabe bien (Spain) (Life Tastes Good) 2003: Coca-Cola, de verdad. (Coca-Cola, Truly) 2006: El lado Coca-Cola de la vida (Spain and Latin America) (The Coke Side of Life) 2008: Desde 1886 repartiendo felicidad (Spain). (Spreading Happiness since 1886)
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2008: El lado Coca-Cola de la vida (Spain and Latin America) (The Coke Side of Life) 2009: Destapa la felicidad (Spain) (Open Happiness) India " Coca-Cola!" ("Cold means Coca-Cola!") (2000s) " " ("Drink with pride")

1991 - (Make a refreshing moment.) 1993 - Always Coca-Cola 2000 - Enjoy 2001 - No Reason 2004 - Special Magic 2007 - The Coke Side of Life Pakistan "Dill Hai To Mango Aur" ("if you have a heart ask for more") (2000s) "Khulein Khushian"("Open Happiness")

" , - enjoy!" ("Whatever you wish will come true, enjoy Coca-Cola!") "Burrrrrrrrr" ("Refreshment" )(2011)

"Kha Le Pee Le Jee Le" ("eat drink live") "Open Happiness (2012) Indonesia "Minumlah Coca-Cola" (1990) (Drink CocaCola) "Semangat Coca-Cola" (2000) (Spirit of Coca-Cola) "Segarnya Mantap" (2002) (Feel Refreshed) "Hidup ala Coca-Cola" (2007) (Life ala Coca-Cola) "Brrr... Hidup ala Coca-Cola" (2009) (Brr... Life ala Coca-Cola) "Buka Coca-Cola, Buka semangat baru" (2010) (Open Coca-Cola, Start a new spirit) Japan 1962 - (Sparkling and refreshing C 1976 - Come on in. (Drink) Coke. 1980 - Yes Coke Yes 1987 - I feel Coke. ""( " Open Happiness together") (for Ramadan 2011) Philippines 1912 - Drink Coca Cola Philippines 1977 - Coke Adds Life 1983 - Coke Is It! 1989 - Can't Beat The Feeling Coke Philippines 1991 - Coca Cola Is It! 1993 - Always Coca Cola Philippines 2004 - Coke Ko To! 2005 - Kasama Ka Coke! 2008 - Buhay Coke Buksan Mo! 2009 - Mag Smile Sa Buhay, Mag Coke Araw Araw! 2010 - Open Happiness Coke Philippines 2011 - Coke Mismo!
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2012 - 100 Taon Na Saya Sa Coke! 2012 - Salamat Sa Saya Ng 100 Christmas Coke! Poland "Coca-Cola. To jest to!" - Agnieszka Osiecka's slogan ("Coca-Cola. This is it!") (1971) "Zawsze Coca-Cola" (1992) "Coca-Cola: co za rado" (2000) - created by professor Jerzy Bralczyk, authority in linguistics. Russia " Coca-Cola" (19932009, "Always Coca-Cola") "Coca-Cola !" (2010, "Coca-Cola is going to the house!") Czech Republic Coca-Cola 1990 - Coca-Cola je to prav! ("The Real Thing!") 1997 - Coca-Cola je k jdlu to prav ("CocaCola Is Good With Food") 1997 - Vdy Coca-Cola ("Always CocaCola") 1998 - ze uhas, mysl osv ("Quenches thirst, refresh 2000 - 2002 Vychutnejte si! ("Enjoy!") 2002 - Chu, kterou miluje cel svt ("A taste the whole world loves") 2003 - Chihuahua! Spolu na jedn vln! ("Chihuahua! Together on one wave!") 2004 - Vdy osv ("Always Refreshes")

2006 - 2008 Ber ivot s radost ("Enjoy life with happiness") 2009 - 2012 Radost otevt ("Open Happiness") Coca-Cola Cherry 1996 - ij jinak! ("Live differently!") Coca-Cola Light 1995 - Osven, jak jste jet nezaili! ("Refreshment you have yet to experience!") 1998 - U pro ten pocit ("Just for the feeling") 2006 - Neodolateln chu ("Irresistible taste") Coca-Cola Zero 200x - Prav chu. Zero cukr. ("Real taste. Zero sugar") 2012 - Prav chu. Nula cukru. Je to mon? ("Real taste. Zero sugar. Possible?") [edit]Christmas 1996 - Coca-Cola, to prav Vnon osven ("Coca-Cola, the real Christmas refreshment") 1997 - To prav Vnon osven! ("The real Christmas refreshment") 2001 - Vychutnejte si to prav Vnon osven ("Enjoy the real Christmas refreshment") 2003 - To prav Vnon osven ("The real Christmas refreshment") 2007 - Podlte se o kouzlo Vnoc ("Pass On The Christmas Spirit") 2008 - Vnoce s chut ("Christmas with taste")

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Special 1994 - Vechny jsou te Jo-Jo ("All of them are Yo-yo") 1996 - Celosvtov Olympijsk partner ("World partner of the Olympics") 1997 - Pekvapen pod kadm vkem "(Surprise under every cap") 1999 - Osv se a vyhraj! ("Refresh yourself and win!") 2002 - 2003 Osv se na Ex! ("Refresh yourself in one shot) COCA COLA product list Agua de Taxco Ali Almdudler Alpina Ambasa Ameyal Amorino Andina Andina Frut Andina Nectar Apollinaris Aquabona Aquapure Aquarius Aquarius Spring! Aquavalue

Arwa Ayataka Aybal-Kin Bacardi Mixers * Bacardi Premium Mixers * Bankia Barbican Barq's Barrilitos Battery Bbaeonal Su Bebere Benedictino Beverly Bevi Bibo Bimbo Bimbo Break Birds Nest Bistra Bistrone Bitter Rosso Bjare BlackFire BlaK
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Boga Bonaqua/BonaQa Bong Pyoung Botaniq 1QQ Botany BPM Brazzi Bright And Early Brisa Brisa Gas Brisa Spa Bu burn Buyulu Bohca caffeine free Barq's caffeine free Coca-Cola caffeine free Coke light/Diet Coke caffeine free Diet Coke Calpis Calypso Campbells Canada Dry Cannings Cappy Cappy Pulpy

Caprice Carioca Carlsberg Carlsberg Onside Sport Carlysle Farm Cascal Cepita Cham Chaon Chaqwa Charrua Chaudfontaine Cheers cherry Coke Chinotto Chinotto Light Chippewa Chivalry Ciel Citra Club Coca-Cola Coca-Cola Freestyle Coca-Cola light Coca-Cola Zero
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Coco Palm Cocoteen Combi Country Club Creamy Cresta Cristal Crush Crushed Crusta Crystal Cumberland Gap DA Damla Damla Minera DANNON * DASANI Del Prado Del Valle Del Valle Frut Del Valle Kapo Del Valle Mais Del Valle Mais Light Delaware Punch diet A&W

diet Almdudler diet Andina Frut/Andina Frut Light diet Andina Nectar/Andina Nectar Lt diet Barq's diet Canada Dry Diet cherry Coke Diet Coke Diet Coke/Coca-Cola light Diet Coke/Coca-Cola light with Lemon Diet Coke/Coca-Cola light with Lime Diet Coke with Lime diet Crush diet Dr Pepper diet Fanta diet Inca Kola diet Kia Ora diet Kinley CSD diet Lift diet Lilt diet Mello Yello/Mello Yello Zero diet Mezzo Mix diet Nestea - Nestea light Diet NESTEA * diet Oasis diet Quatro/Quatro light
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diet Schweppes diet Sport diet Tai diet Vanilla Coke Disney Xtreme Coolers Do You Have Dobriy Dogadan Dogadan Plus Dorna D'Oro Dr. Pepper Dr Pepper E2 Eight O Clock Eight O Clock Funchum Eight O Clock ImmunoActive Epika Escuis Estrella Azul Eva Evian Excellade Fakher Fanta

Far Coast Felicia Finley Fioravanti Five Alive Flavor Rage Florida 7 Fonte Ijui Frazer & Neave Fresca Fresca One Frescolita Freskyta Frestea Friolin Frisco Frugos Fruitia Fruitopia Fruktime Frutier Frutsi FUZE FUZE TEA Georgia
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Georgia Gold glacau smartwater glacau vitaminwater glacau vitaminwater 10 glacau vitaminwater zero glacau vitaminwater glacau vitaminwater zero Gladiator Gold Peak Gold Spot Golden Crush Golden Drop Good Morning Goombay Goongbi Goongbi Momegeoun Gosohan Gosohan Achim Goulburn Valley Goulburn Valley Dairy Guarana Jesus Guarapan Gwailchon H2OK Hajime

Hani Hatidar Hawai Healthworks Heppinger Hi-C Hi Spot Hit Honest Honest Tea Hot Point Huang I Lohas Ice Dew Ice Dew 3+ Ice Tea Leao Illy * Inca Kola Innocent Izvorul Alb Java Monster Jaz Cola Jericho Jet Tonic Jolly Juice
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Joy Joya Juan Valdez Just Juice Kamjiki Kani Kapo Karadameguricha Keri Keunjib Sikhye Kia Ora Kildevaeld Kilimanjaro Kin Kist Kiwi Blue Kochakaden Kola Inglesa Krest Kristal Kropla Beskidu Krushka & Bochka Krystal Kuat Kuat Light

Kuli La Jolla La Vuelta Lacti Deli Lanitis Lanitis Extra Lanitis Fun Leao Green Tea Leao Guarana Power Less is More Lezz Lift Lift Plus Lilia Lilt Limca Limelite Limonade Linnuse Lion Maaza Mado Magdalenen Brunnen Magic Summer Malvern
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Manantial Marocha Master Chill Master Pour Matte Leao Matusov Pramen Mazoe McCafe McFruit Mello Mello Yello Melonec Mer Mezzo Mix Miami Mickey Mouse Migoro-Nomigoro Mineragua Minute Maid Minute Maid 10 Score V Minute Maid Enhanced Minute Maid Juices To Go Minute Maid Nutri Boost Minute Maid Pulpy Minute Maid Schorle

Minute Maid Soft Drink Mireille Momegeoun Mone Monster Mori No Mizudayori Mother Moya Semya Pibb Xtra Multivita Mundet Nada Nagomi Nalu Namthip Water Naturaqua Natures Own NESTEA * NESTEA COOL * Nestea Vitao Nestle Nevada Neverfail Next Nico Biotime
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Nordic Mist Northern Neck NOS Oasis Odwalla Olimpija Olo Olo Orchy Pampa Pandori Peace Pearona Peats Ridge Pepe Rico Peranec Pibb Piko Piko Pulpy Pilskalna Play Poiana Negri PoljakPoljak Poms Pop Portello

POWERADE POWERADE ENERGY POWERADE LIGHT POWERADE PLAY POWERADE ZERO Powerplay Premio Presta Light Prisco Private LabelGreenwood Private LabelKipa Private LabelKipapazar Private LabelMigros Pulp Pump Pumped Pura Sol Pyungchangsoo Qoo Quatro Quwat Jabal Ramlosa Rani Real Real Gold
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Real Leaf Real Leaf Frutcy Red Flash Relentless Rich Rio! Ripe N Ready Riwa Roemerquelle Rosa Roses Royal Tru Safia Samurai San Luis Sarsi Saryusaisai Schurwald Schuss Schweppes Schweppes Abbey Well Seagram's * Sensation Sensun Senzao

Shandy Shangri-La Sidral Sidral Light Sierra Azul Simba Simply Orange Smart Sobo Sodenthaler Sokenbicha Solaria Solo Sonfil Southern Sun Sparkle Sparletta Sparletta Iron Brew Splash Sport Spring Water Sprite Sprite 3-G Sprite Flavors Sprite Remix
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Sprite Zero - diet Sprite Sprite Zero/diet Sprite/Sprite light Spur Squirt Stoney Ginger Beer Su Voce Sunfill Sunny-10 Svali Sveva TaB Tab X-Tra Tai Taiyo no Mate Cha Ten Ren The Coca-Cola Company The Spirit of Georgia Thextons This Water Thums Up Tian Yu Di Tiky Toka Top Topo Chico

Toppur Tops Toscal Tropi Tropi Frut Tropical Tuborg Tuborg Light Ultra Urbacher Urge Valle Frut Valle Pulpy Valpre Valser Valser Viva Vanilla Coke Vaquita VAULT Vegitabeta Victoria Vio Vita Slim Vital Vital O
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Logos evolution of both brands

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