Scribd Logo
Upload

Welcome to Scribd!

  • 293 views

    TO 621: Short Case Assignment 2 Frito-Lay: The Backhaul Decision Due: March 26

    Uploaded by

    srinath_meduri
    Frito-Lay is considering offering backhaul services to address rising distribution costs. They must identify target customers and market segments. Suggestions include targeting other food/beverage companies and retailers with distribution centers. Senior management should approve the backhaul proposal if implemented carefully. Frito-Lay should partner with logistics companies and start with a small pilot program to test demand before expanding further. If rejected, Frito-Lay needs to focus on supply chain efficiency and negotiating lower rates with existing carriers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    TO 621: Short Case Assignment 2 Frito-Lay: The Backhaul Decision Due: March 26

    Uploaded by

    srinath_meduri
    293 views1 page
    Frito-Lay is considering offering backhaul services to address rising distribution costs. They must identify target customers and market segments. Suggestions include targeting other food/beverage companies and retailers with distribution centers. Senior management should approve the backhaul proposal if implemented carefully. Frito-Lay should partner with logistics companies and start with a small pilot program to test demand before expanding further. If rejected, Frito-Lay needs to focus on supply chain efficiency and negotiating lower rates with existing carriers.

    Original Title

    frito-lay

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Frito-Lay is considering offering backhaul services to address rising distribution costs. They must identify target customers and market segments. Suggestions include targeting other food/beverage companies and retailers with distribution centers. Senior management should approve the backhaul proposal if implemented carefully. Frito-Lay should partner with logistics companies and start with a small pilot program to test demand before expanding further. If rejected, Frito-Lay needs to focus on supply chain efficiency and negotiating lower rates with existing carriers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    293 views1 page

    TO 621: Short Case Assignment 2 Frito-Lay: The Backhaul Decision Due: March 26

    Uploaded by

    srinath_meduri
    Frito-Lay is considering offering backhaul services to address rising distribution costs. They must identify target customers and market segments. Suggestions include targeting other food/beverage companies and retailers with distribution centers. Senior management should approve the backhaul proposal if implemented carefully. Frito-Lay should partner with logistics companies and start with a small pilot program to test demand before expanding further. If rejected, Frito-Lay needs to focus on supply chain efficiency and negotiating lower rates with existing carriers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 1

    TO 621: Short Case Assignment 2 Frito-Lay: The Backhaul Decision Due: March 26.

    You are welcome to do external research (based on the web or other publications) in preparing the case; please remember to appropriately cite any such references if you use them to prepare your write-up. Your write-up must not exceed one page. Briey address the following questions. As Ed Kugler prepares his marketing plan for Frito-Lays proposed backhaul services, he must identify customers and market segments to target. What suggestions do you have for customers/market segments that should be targeted? Should senior management at Frito-Lay approve the backhaul proposal? If so, how should the backhaul program be implemented? If not, how should Frito-Lay address its rising distribution costs?

    You might also like