Email marketing is directly marketing a commercial message to a group of people usingemail.

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to:

Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business. Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately. Adding advertisements to email messages sent by other companies to their customers. Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016.[1] Types of email marketing[edit|edit source] Email marketing can be carried out through different types of emails: Transactional emails[edit] Transactional emails are usually triggered based on a customers action with a company. Triggered transactional messages include dropped basket messages, purchase or order confirmation emails and email receipts. The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to its high open rates (51.3% compared to 36.6% for email newsletters) transactional emails are a golden opportunity to engage customers; to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to cross-sell or up-sell products or services.[2][unreliable source?] Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs). Direct emails[edit] Direct email involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies. Comparison to traditional mail[edit] There are both advantages and disadvantages to using email marketing in comparison to traditional advertising mail.

Advantages[edit] Email marketing (on the Internet) is popular with companies for several reasons:

An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.[3]

[5][6]

Email Marketing is significantly cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing and mailing. Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of interest to them. Almost half of American Internet users check or send email on a typical day,[4] with email blasts that are delivered between 1 am and 5 am local time outperforming those sent at other times in open and click rates.

Email is popular with digital marketers, rising an estimated 15% in 2009 to 292m in the UK.[7] Disadvantages[edit] A report issued by the email services company Return Path, as of mid-2008 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 56%; twenty percent of the messages were rejected, and eight percent were filtered.[8] Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[9] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy. Opt-in email advertising[edit] Opt-in email advertising, or permission marketing, is a method of advertising via email whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the disadvantages of email marketing.[10] Opt-in email marketing may evolve into a technology that uses a handshake protocol between the sender and receiver.[10] This system is intended to eventually result in a high degree of satisfaction between consumers and marketers. If opt-in email advertising is used, the material that is emailed to consumers will be "anticipated." It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in email advertisements will be more personal and relevant to the consumer than untargeted advertisements. A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products.[11] In this type of advertising, a

company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter. With a foundation of opted-in contact information stored in their database, marketers can send out promotional materials automaticallyknown as Drip Marketing. They can also segment their promotions to specific market segments.[12] Legal requirements[edit] In 2002 the European Union introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient. The directive has since been incorporated into the laws of member states. In the UK it is covered under the Privacy and Electronic Communications (EC Directive) Regulations 2003[13] and applies to all organisations that send out marketing by some form of electronic communication. The CAN-SPAM Act of 2003 authorizes a US $16,000 penalty per violation for spamming each individual recipient. Therefore, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the Act. A variety of older systems exist that do not ensure compliance with the Act. To comply with the Act's regulation of commercial email, services typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission. In addition to satisfying legal requirements, email service providers (ESPs) began to help customers establish and manage their own email marketing campaigns. The service providers supply email templates and general best practices, as well as methods for handling subscriptions and cancellations automatically. Some ESPs will provide insight/assistance with deliverability issues for major email providers. They also provide statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages. The CAN-SPAM Act was updated with some new regulations including a no fee provision for opting out, further definition of "sender", post office or private mail boxes count as a "valid physical postal address" and definition of "person". These new provisions went into effect on July 7, 2008.[14] Email Marketing:How to Push Send and Grow Your Business Email Marketingstrikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. Unfortunately, reality doesnt agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media.

Why?

Because it moves the conversation about your business to a more personal environment the in-box.

Email provides you the most direct line of communication for conversion to sales which is why the most savvy online marketers have no intention of giving it up any time soon. Its also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself and saves a tree or two. Its what you use when you want to move from conversation to commerce. What makes email content work? All of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those dont work. What works is a value exchange your valuable information for your prospects valued time. Your subscribers need to know they can trust you that youre not a soulless self-promoting spam-bot. Good email content deepens your relationship with your audience through effective subject line writing (getting your messages opened), your distinctive voice (getting those messages read), and delivering quality, niche specific content your prospect needs and shares with others (inspiring referrals and word-of-mouth). Heres a free ebook that will help you perform more effective email marketing:

Email Marketing: How to Push Send and Grow Your Business

Email Marketing:Howto Masterthe CampaignPlatformof Kings 7 Email PublishersProfitingFromthe Inbox Five Waysto MakeYourEmail MarketingWorkBetter Howto Get MoreSubscribersfor YourEmail List The ThreeKeyElementsof IrresistibleEmail SubjectLines The BettyCrockerSecretto Email Marketingthat PeopleWant Howto KeepYourEmail MarketingfromBeingKilledDead Whensthe BestTimeto SendEmail to YourList? 5 Tipsfor BetterResultswith MobileEmail Marketing Howto Get MoreMobileVisitorsOn YourEmail List Get this ebook (and more) free!

Grab Email Marketing: How to Push Send and Grow Your Business. Also score instant access to 13 other high-impact ebooks on content marketing, copywriting, SEO, effect headlines, landing pages, and keyword research. Plus youll get our 20-part course that lays out the proven framework for online marketing that works, sent directly to your inbox.

Email Marketing Services Review Why Use Email Marketing Services? Email marketing services are taking the place of direct mailers. Instead of spending your time and money on creating print marketing campaigns that end up in dusty mailboxes, you can now combine your social networking marketing efforts with effective email campaigns. With email marketing, you can instantly see who is opening your emails, which links they're clicking on and how many of your subscribers are forwarding your emails to their friends. Email marketing services even offer social networking buttons such as Like and Tweet so your messages are even easier to share with others. In addition to this, you can also see how many email addresses bounced your emails and how many people unsubscribed from your emails. Through these reports, you can quickly identify which marketing tools are working for you and what you can do to improve your reach. An additional way you can do this is by sending surveys through these services to your customers that can help you hone in on the products and approach that best meets their needs and interests. Once you switch to email marketing, you'll wonder how you ever made do with direct mailers through the post. Email marketing makes connecting with your customers easier and more effective. On this site, you can read comprehensive reviews for products such as iContact, Benchmark Email and Constant Contact. You can also learn more about how to improve your email campaigns by reading articles on email marketing services. Email Marketing Services: What to Look For Creating an email campaign can be as simple as adding names to a database, customizing an easy-to-use template and looking at how effective your emails are via simple pie charts and bar graphs. We looked for services that offer intuitive tools that will help you quickly upload your list of contacts. We also looked for products that give you the flexibility to adjust the designs on your email marketing messages so that they reflect your company's image. In addition to up-to-date designs, we also searched for products that are easy to learn and use so you can spend your time with your customers instead of online chat with tech support. Below are the criteria we used to rank the best email marketing software. Feature Set Paper, ink, labels and postage. The hassle of direct mailers will quickly fade into the recesses of your memory as soon as you begin to use a business email marketing service. In mere minutes, you can upload images, type your text, manipulate how your text displays, add links and a social media share bar, and more. An effective email marketing company offers professional features you will need to create customer surveys, newsletters and other event emails. In addition to this, many email marketing solutions offer the flexibility to work either in a design format or directly with HTML. With most products, you can even choose whether you want to create an email message from scratch or choose from a large list of creative templates.

With a direct mailer, you can physically hold the copy in your hand before you send it out to your customers. However, if there is a mistake, it's back to the printers. An email marketing agency enable you to preview your email on your computer screen or as a printed copy from your office printer. Now, some email marketing services even have a preview of many of the most common displays so you can anticipate how your customers will see your marketing pieces. These handy features allow you to quickly adjust text, images or links in your email to make them accurate and attractive. Email Campaign Creation Creating an email marketing campaign should be easy, regardless of your skill level or experience. Many email marketing services include a wizard to walk you through the creation of your email, newsletter or survey. You can test the effectiveness of the message's wording and images to ensure that email providers won't mark it as spam and that your subscribers won't find it in their junk mailboxes. Some direct email marketing services also link to popular social networking sites to maximize the reach of your email campaign. Campaign Reporting Email marketing services provide reports, graphs and statistics that show you how your email campaign is doing. You can see how many customers open your emails and even which links they click on. You can see how many people unsubscribe and how many forward your emails on to others. These reports also let you know how many emails bounced, or didn't reach their intended destination, and how many are still unopened. Some email services work with Google Analytics to give you even more data to contribute to a successful campaign. Most email marketing services help you maintain your list of contacts by automatically deleting email addresses that bounce. Ease of Use It's important that you choose an email marketing service that is easy to use. Whether or not you know the ins and outs of email campaigns, HTML coding or how to use monitoring reports and statistics, the service you choose should provide the tools and explanations necessary to help you easily create an effective campaign. Help & Support A top-notch email marketing service should provide help options to get you started, including a user manual, a wizard to walk you through the creation and monitoring of your email campaign, FAQs, a blog, tutorials and articles that explain how to create effective campaigns. Support should include the ability to contact the company by email, phone or live chat. Email marketing services are an excellent way for your business to professionally communicate with your email subscribers and customers. Regular newsletters and advertising email campaigns allow you to grow your business effectively, and surveys give you valuable feedback. At TopTenREVIEWS We Do the Research So You Don't Have To.

Combine Pinch of Social Media with Dash of Email Marketing: Stir for Success By Hailey Keller FOLLOW US SHARE Direct mailing is a campaign technique that has become almost archaic. Newsletter, coupons, sales event information, customer surveys and more are now being sent by email. The world is moving online, and retailers are eagerly following. Email marketing has reinvented the industry, creating new means with which to reconnect with loyal customers and gain new cliental. Email marketing is a fantastic and accurate tool that allows you to track the messages you send. You are able to see who has opened and forwarded the email, clicked on the supplemental links within the email, completed the customer survey and more. You are also able to see how many emails bounced back. In a marketing campaign, this information is priceless, as it will serve as a benchmark for other campaigns. The email marketing service that you use is able to collect this data and create charts and graphs that illustrate your success rate, which is ideal for also measuring your return on investment (ROI). Each time you send a new email is yet another opportunity to measure your success rate. Over time, you will be able to compare your results and make the necessary tweaks to your email campaign. Email marketing services such as iContact, Benchmark Email and Constant Contactcombine email marketing with social media for total campaign optimization. Social media integration allows you to listen to your customers and respond to their inquiries about your marketing campaign in real time. Word-of-mouth advertising has always been one of the most powerful ways to gain popularity among the masses, and it's free. Social media sites such as Twitter, Facebook and LinkedIn provide the perfect atmosphere for networking and connecting, as well as for creating online chatter about people, places and things. With Facebook, you can create a fan page where you can post fan-only information and offer exclusive coupons. You are also able to insert a link directly within your email that will connect your customers to that fan page to access great incentives. iContact, is a top-rated email marketing service that leans heavily on social media integration to intensify your online presence. For every email campaign you send out using iContact, you have the option to add a social share bar or Like and Tweet buttons directly in your email messages. These buttons will allow your recipients to share the information with their family and friends. Within your iContact email marketing dashboard, you will be able to track the number of likes and tweets generated by social media profiles. Benchmark Email and Constant Contact also offer social media integrations. You want the "snowball effect" to occur, and using social media highly encourages it, as online chatter about your company's special event, sale or new product line will spread. Social media extends the boundaries of your email campaign and allows it to reach audiences you never would have reached without it. The majority of the best email marketing services available today have social media integration. The marriage between email marketing and social media will prove fruitful as your online presence spreads, reaching new audiences and multiplying your customer mailing list. Email Marketing este un must-have pentru construirea afacerii dumneavoastra! Creati cu usurinta mesajul care vi se potriveste Cu MailAgent, nu aveti nevoie de aptitudini tehnice speciale de proiectare pentru a crea e-mailuri HTML. Copiati, Selectati si cu un singur click creati mesajul. Aceasta este tot ce trebuie sa stiti pentru a putea incepe. Personalizati newsletterul pentru a reprezenta brand-ul dumneavoastra Incepeti cu oricare din zecile de template-uri profesionale. Personalizati templete-urile cu culorile si logo-ul dumneavoastra de brand

Folositi imaginile proprii pentru a porni de la zero, sau adresati-va echipei de support pentru servicii personalizate Construiti si dezvoltati propria lista de e-mailuri Va vom arata cum sa construiti, sa gestionati si sa cresteti o lista de e-mailuri curata bazata pe optiunea de confirmare din partea utilizatorului. Trimiteti newsletterele in Inboxul abonatului , Pastram legatura cu furnizorii de servicii de email, precum Yahoo, Hotmail, Aol, Comcast, s.a., pentru a ne asigura ca toate regulile sunt respectate, si a ne asigura ca mesajele dumneavoastra nu vor fi etichetate ca Spam. Urmariti rezultatele Vedeti cine a citit si cine a dat click in mesajele de posta electronica, in timp real, si urmariti performantaa tuturor comunicarilor dumneavoastra de e-mail marketing de-a lungul timpului. Veti primi ajutor la toate solicitarile Acces GRATUIT la toate sfaturile si informatiile generale. Suport nelimitat prin email, telefon si in persoana pentru a va indruma la fiecare pas.