Scribd Logo
Upload

Welcome to Scribd!

  • 194 views

    A Bad Watch

    Uploaded by

    Rithanya 6085
    The advertisement promotes the Bulova Accutron watch by depicting a man who missed his train and will be late for work because his watch was inaccurate. This negative scenario emphasizes the importance of timekeeping and encourages the audience to purchase the Accutron watch, which tells time precisely. Symbolism and imagery portray the man's missed train in contrast to the tagline "A BAD WATCH CAN KILL A GOOD DAY." Dull colors convey the bleakness of being late, while bright colors promote the watch's positive attributes. The ad aims to persuade the audience that an Accutron watch will help them have successful days.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    A Bad Watch

    Uploaded by

    Rithanya 6085
    194 views2 pages
    The advertisement promotes the Bulova Accutron watch by depicting a man who missed his train and will be late for work because his watch was inaccurate. This negative scenario emphasizes the importance of timekeeping and encourages the audience to purchase the Accutron watch, which tells time precisely. Symbolism and imagery portray the man's missed train in contrast to the tagline "A BAD WATCH CAN KILL A GOOD DAY." Dull colors convey the bleakness of being late, while bright colors promote the watch's positive attributes. The ad aims to persuade the audience that an Accutron watch will help them have successful days.

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The advertisement promotes the Bulova Accutron watch by depicting a man who missed his train and will be late for work because his watch was inaccurate. This negative scenario emphasizes the importance of timekeeping and encourages the audience to purchase the Accutron watch, which tells time precisely. Symbolism and imagery portray the man's missed train in contrast to the tagline "A BAD WATCH CAN KILL A GOOD DAY." Dull colors convey the bleakness of being late, while bright colors promote the watch's positive attributes. The ad aims to persuade the audience that an Accutron watch will help them have successful days.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    194 views2 pages

    A Bad Watch

    Uploaded by

    Rithanya 6085
    The advertisement promotes the Bulova Accutron watch by depicting a man who missed his train and will be late for work because his watch was inaccurate. This negative scenario emphasizes the importance of timekeeping and encourages the audience to purchase the Accutron watch, which tells time precisely. Symbolism and imagery portray the man's missed train in contrast to the tagline "A BAD WATCH CAN KILL A GOOD DAY." Dull colors convey the bleakness of being late, while bright colors promote the watch's positive attributes. The ad aims to persuade the audience that an Accutron watch will help them have successful days.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 2

    The picture shows an advertisement of the American watch company, Bulova Accutron,

    in a magazine that was published in the year 1973. The advertisement focuses on the
    negative effects of using an inaccurate watch and uses a real-life situation in order to
    reinforce the precision of the Accutron watch and therefore persuade the audience into
    purchasing this product. The target audience could be the higher class working
    population as the price of the watch seems to be high.

    In the foreground, we see a man who missed his train due to which he can’t get to work
    on time. This emphasises the importance of keeping time in our daily lives and therefore
    encourages the audience to purchase Accutron, a reliable watch that tells the time with
    accuracy and therefore will supposedly help them avoid such situations. The use of
    ethos while details about the product are being given and the contrasting color of the
    image and the background act as an immediate appeal to the eyes.

    Symbolism and imagery are used in order to persuade the audience to connect with the
    product. The image of the man missing his train acts as a contrast to the tagline: “A
    BAD WATCH CAN KILL A GOOD DAY.” The tagline is also written in white font against
    a black background, which symbolizes the hope that the watch will display the time
    accurately and therefore help the owner succeed. The juxtaposition of the words “bad”
    and “good” in the slogan makes the audience believe that if they want to have a good
    day, they should purchase the Accutron watch.

    The advertisement directly addresses the audience, which makes it more personal and
    helps the audience relate to the situation better. The effects of being on time(to work)
    are also outlined in the ad. However, this is done in an exaggerated manner which
    makes the audience consider the possibility of actually getting a pay raise for being on
    time. The exaggeration further encourages them to get the product in order to
    experience its positive effects. The ad primarily uses positive words and phrases such
    as “nice, fat raise”, “faithful” and “guaranteed to tell the truth” to create a positive
    atmosphere which draws the audience in.

    In addition, dull colors are being used in the image to reinforce the gloominess of the
    situation and make it seem more dramatic as it is contrasted by the bright blue segment
    containing information about the product. The bright section acts as a positive
    reinforcement due to its visual appeal and contrast with the rest of the background
    colors.

    The slogan has a firm tone that is emphasized by the period at the end. This suggests
    that no arguments can be made against the statement and establishes confidence in
    the product, making it seem more reliable. The atmosphere in the foreground is gloomy
    as it uses dull colors and a grim situation. However, a more positive atmosphere is
    created when the product is being described with the description of a positive
    situation(one where the employee has a successful day and gets a pay raise).

    In conclusion, the ad uses various literary devices and persuasive techniques in order to
    convince the audience to purchase their product. It primarily uses the contrast between
    a situation in which an individual has the product compared to one where they don’t.

    You might also like