TOP 10 International Advertising Agencies

JARVIE T.
MADRONERO BGM 31
ms. Kathryn salvan june 24, 2013
TOP 10 International advertising agencies:

1. Grey Advertising
The giant ad agency which once splintered itself into a collection of small villages in an attempt to capture some lightning in a bottle, took top honors as the best all around ad agency of 2012 in a quantitative online survey conducted among agency search consultants, by marketing and search firm Avidan Strategies. It is the first such survey in which the consultants, who have unique firsthand knowledge of agencies, ranked them. This accolade points to Greys transformation with impressive creative credentials which started with the arrival at the shop of Tor Myhren five years ago as its creative director (Myhren since added the title of president as well). Together with Global CEO Jim Heekin, Myhren succeeded in sprucing up the staid 95-year old shop known more for strong account management than award-winning advertising, with famous work such as the E-Trade Baby, and the Charlie Sheen commercial for DirecTV.
2. Wieden+Kennedy
It is quite amazing that, in a cyclical business such as Advertising, W+K has stayed on top consistently for 30 years. Its advertising for Coke, Nike and P&G (Old Spice) is universally admired, as is the agency.
3. Butler, Shine, Stern

This midsize and highly regarded San Francisco-based creative agency is joining the elite group with stellar work for Columbia outwear, Nokia and MINI, which it defended successfully in a controversial competitive review earlier this year.
4. Ogilvy & Mather

Under CEO Miles Young, Ogilvy achieved a rare feat this year, becoming the first agency to garner the most awards in the two most important award shows, the Effies and Cannes Lions, giving it a nice balance of creative and effective work.
5. BBDO
This 122-year old agency, like Wieden, is another one of those agencies that defines the gold standard for creativity, with consistently good work for such blue chip clients as General Electric, AT&T, Mars, and Federal Express. Not a surprise for an agency whose mantra is, The Work. The Work. The Work.
6. CP+B
An agency with strong creative legacy, Crispin is now in its post-Alex Bogusky era. While theres a bit less sizzle than from when it first burst on the scene a decade ago, it continues to deliver strong advertising for Dominos, Krafts Mac & Cheese, and Old Navy from offices in Boulder, LA and Miami.
7. Deutsch
With two strong offices in NY and LA, and a strong global network in parent Lowe, Deutsch consistently delivers strong work for VW, following last years Super Bowls charming The Force ad, with a spot depicting an amusing chorus of barking dogs. Among its other major clients are Sony PlayStation, Unilever, and Microsoft.
8. Martin
This Richmond, Va. agency created one of Americas most loveable critters, the Geico Gecko, and the zany My Name Is Peggy for the discover card, while also working with other big ticket clients like Walmart, Kraft Foods and Pizza Hut.
9. Droga5
The agency continues on its measured, but steady, march toward becoming an established force with big clients, and a stellar creative reputation, adding Coke Zero to a roster that also includes Puma, Mondolez, and Unilever, while attracting deep pocketed investors in anticipation of international expansion.
10.
Mullen
An early adapter of social media, the agency successfully implemented a bundled integrated model that helped it land such on-trend clients as Zappos, JetBlue, and Google in recent years.
TOP 10 International advertising agencies:

1. Dentsu
JARVIE T. MADRONERO BGM 31
Revenues (US$mn) = 22,000 Headquartered in Tokyo, Japan, Dentsu has now shifted its focus to niche segments like sports marketing, digital media etc. It has also engaged Facebook in an official partnership that allows Dentsu exclusive advertising space on Facebook. In its efforts towards expanding their business in India, Dentsu has bought majority stake in Taproot, a relatively new advertising firm that had recently garnered crit ical acclaim for their har ek friend zaroori hota hai advertisement for Airtel.
2. Omnicom Group
Revenues (US$mn) = 13,900 Headquartered in New York, its portfolio comprises of firms like BBDO, DDB and TBWA. One of the few firms to have tried their hand at political advertising, Omnicom was responsible for Eisenhowers successful Presidential campaign. Some of their advertising genius was exhibited in the We are number two advertisement for Avis car rental service and Think small campaign for Volkswagen.
3. WPP Group
Revenues (US$mn) = 10,022 With some of the best known advertising firms like JWT, Ogilvy & Mather and Young & Rubicam under its umbrella, this British company is one of the leading players in this segment. It also has exclusive companies like TNS and Millward Brown for consumer insights and the Group M companies like Mindshare for media planning. Some of their memorable marketing campaigns include the Dove 1/4 cleansing cream campaign and Titan Helix.
4. Publicis Groupe S.A.

Revenues (US$mn) = 7500 Headquartered in Paris, its main subsidiaries include famous names like Leo Burnett and Saatchi & Saatchi. Digital media
contributes almost 30% to its revenues. Its major clients include Bank of America, American Express, BMW, at&t, etc. Their best works are probably the mythical characters like the Marlboro Man and Pillsbury Doughboy.
5. Interpublic Group
Revenues (US$mn) = 7010 This New York based group is the proud owner of some of the most well-known names in the world of advertising like McCann Erickson, Lowe Lintas, Jack Morton etc. Some of their notable clients include Coca Cola, Heineken, Dunkin Donuts, Nestle, American Airlines, Subway, etc.
6. Hakuhodo DY Holdings
Revenues (US$mn) = 2045 Based out of Tokyo, it is Japans oldest advertising agency. It provides services in branding, strategic planning, customer marketing, interactive marketing and creative creation. Some of its recent initiatives have been The Hakuhodo Institute of Shopper Insight and Hakuhodo Innovation Lab.
7. Havas
Revenues (US$mn) = 2036 This French advertising firms clientele boasts of big names like McDonalds, Sony, LOreal, Reckitt Benckiser, Tesco, Vodafone, Barclays, etc. The first French news agency, Agence France-Presse (AFP), belongs to the Havas Group.
8. Aegis Group
Revenues (US$mn) = 1,775 Based in London, Aegis Group is composed of 5 network brands Carat, iProspect, Isobar, Posterscope and Vizeum each having its
JARVIE T. MADRONERO BGM 31
area of expertise and catering to a niche segment. While iProspect focuses on digital media, Posterscope is their out-of-home communications agency. Some of their major clients include GM, P&G, Adidas, Disney, Diageo, Nokia, Kelloggs an d Panasonic.
9. Asatsu-DK
Revenues (US$mn) = 444 Headquartered in Tokyo, ADK is among Japans top 3 advertising firms. The group owns many companies like the production studio NAS, the animation studio Eiken, the publishing house Nihon Bungeisha Publishing, the film and print processing enterprise Taiyo Seihan, the production studios Sun Artist Studio, Supervision Inc., television commercial production house Prime Pictures, and creative services company Tokyo Ad Party. The firms most popular creation so far has been the famous cartoon character Doraemon.
10. MDC Partners

Revenues (US$mn) = 443 Based out of New York in US and Toronto in Canada, it is listed on both the exchanges NASDAQ as well as Toronto Stock Exchange. It offers a wide range of services like advertising, branding, PR, media planning, social media, shopper marketing, etc through its holding companies like Crispin Porter + Bogusky, Kirshenbaum Bond Senecal + Partners and The Media Kitchen. They are best known for their Unhate campaign for Benetton which won them numerous awards at the Cannes Lions International Festival of Creativity.
TOP 10 local advertising agencies

1. 2. 3. 4. 5. 6. Ogilvyone Worldwide Manila BBDO Guerrero Ortega / Proximity Philippines TBWA\Santiago Mangada Puno JWT Manila DM9 JaymeSyfu Ace Saatchi & Saatchi
7. Leo Burnett Manila 8. Campaigns & Grey 9. DDB Philippines 10. Lowe Inc.

TOP 10 International Advertising Agencies

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TOP 10 International Advertising Agencies

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JARVIE T.

ms. Kathryn salvan june 24, 2013

TOP 10 International advertising agencies:

3. Butler, Shine, Stern

4. Ogilvy & Mather

TOP 10 International advertising agencies:

JARVIE T. MADRONERO BGM 31

ms. Kathryn salvan june 24, 2013

4. Publicis Groupe S.A.

JARVIE T. MADRONERO BGM 31

ms. Kathryn salvan june 24, 2013

10. MDC Partners

TOP 10 local advertising agencies

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