Iphone 4S Marketing Guide

Marketing Guide October 2011
Includes iPhone 4 and iPhone 3GS
Type of Messaging
Denotes either product or tactical guidance. For tactical guidance, see page 34.
Guidelines
Dos and Donts for producing the elements presented in the Marketing Guide.
iPhone 4S Marketing Guide

In the following pages, youll find everything you need to create a robust marketing plan for iPhone 4S, as well as tactical guidance for iPhone 4 and iPhone 3GS. This is a complete guide planned around the typical journey a customer makes when considering the purchase of a new iPhone. The journey starts with the launch buzz. It continues online. And its completed on your website and in your store. The Marketing Guide includes finished files to help make your work executing a launch campaign for iPhone 4S as easy and successful as possible.
Sample page:
Asset
Thumbnail of artwork file provided by Apple.
Further Navigation
Your location within the Marketing Guide.
Note: Do not use the copy on this page in iPhone marketing communications. Intro Pre-Availability Availability Tactical Communications Et Cetera
So whats in this Marketing Guide?

For the launch of iPhone 4S, weve created the following elements for your use:
Were here to help.

Please work with your Apple Marketing contact on other marketing opportunities or questions.
Pre-Availability
The time period between when you announce you will be selling iPhone 4S and when iPhone 4S is available for purchase in your stores and/or on your website. Online Web Banners Product Page Inlay Email
Availability
Begins when iPhone 4S is available for purchase in your stores or on your website. Online Web Banners Email In-Store Sidewalk Sign Easel Sign Cash Wrap Graphic Brochure Merchandising Wall Tabletop Buy Page Overlay
Window Posters In-Store Posters In-Store Digital Signage In-Store Magazine Layouts Shelf Graphic Under Glass
Tactical Communications Et Cetera
30 Days After Availability Tactical creative guidance for iPhone 4S, iPhone 4, and iPhone 3GS We also have included in the Et Cetera section: Technical Specifications for iPhone 4S, iPhone 4 and iPhone 3GS AppleCare Protection Plan SIM card packaging Legal disclaimers
Intro Pre-Availability Availability Tactical Communications Et Cetera
P T
With the launch of iPhone 4S, consumers will get both sides of the story.
Its simple, really. We educate consumers on why they should buy iPhone. You educate consumers on why they should buy iPhone from you.
Apple will continue to maintain the P and T formula which has provided customers clear, consistent, and persuasive marketing communications: Product Communications P designed by Apple and Tactical Communications T designed by you. This year, the campaign includes enhanced P & T elements.
Milestones
Use this page as a guide to plan your marketing communications for the iPhone 4S launch.
Pre-Availability
Alert customers that iPhone 4S is coming. Generate excitement.
Availability
Alert customers that iPhone 4S is available. Generate excitement across all customer touchpoints through a robust marketing campaign online and in store. Tactical Communications should not be used at the expense of Product Communications.
30 Days After Availability

Its important for you to provide Tactical Communications for iPhone 4S year-round to build on momentum from Product Communications. 30 days after launch, we encourage you to continue to market iPhone through a robust tactical campaign, telling customers why its best to buy iPhone 4S from you.
Online
P Web Banners P Product Page Inlay
Online
T P Web Banners
P Product Page Inlay P Buy Page Overlay
In Store
P Sidewalk Sign P Window Posters
After 30 Days
T Web Banners T Email T Window Posters T Sidewalk Sign T Easel Sign T In-Store Posters T In-Store Magazine
Permanent
P Product Page Inlay P Buy Page Overlay P In-Store Digital Signage P Cash Wrap Graphic P Merchandising
T P Email
T P Easel Sign
P In-Store Posters P Cash Wrap Graphic P In-Store Digital Signage
T P Email
T P Brochure
T P Brochure T P In-Store Magazine Layouts

P Merchandising
Product Communications
This work is created and designed by Apple. Product Communication elements are identified by the following icon: P . This work is strategically designed to create consumer interest in iPhone 4S. Product Communication files should not be modified with your brand color, logo, or messaging.
Guidelines
Always display Product Communications in the most prominent positions in your stores and on your website. You can size Product Communication files to fit your unique executions. Produce Product Communications per Apples recommended production specifications (see page 49). Dont modify Product Communications with your brand color, logo, or messaging.
Window Poster Creative
Pre-Availability
The creative in this section can be used during the time period between when you announce that you will be selling iPhone 4S and when iPhone 4S is available for purchase in your stores and/or on your website.
Pre-Availability Web Banners
P
Guidelines
The iPhone 4S web banner should appear in the most prominent position on your home page and other relevant pages. The Learn more button should always be present and link to the iPhone 4S product page. A second button (i.e. Notify me or Register now) may also be included if you prefer. Resize the file to fit your site architecture. Tactical Web Banners can be used to market iPhone 4 or iPhone 3GS in the secondary position. Do not modify the artwork by adding your brand color, logo or messaging. Do not animate the banner. Do not use Flash technology, as iPhone does not support it.
The iPhone 4S web banner should appear in the most prominent position on your home page and other relevant pages to let customers know iPhone 4S is coming soon to your stores.
Website Banner Size: 230 x 315
Pre-Availability Product Page Inlay

We have pulled together the top features of iPhone 4S into a contained digital asset. This asset should be used on your website as an embedded Inlay at the top of the iPhone 4S product page.
Guidelines
iPhone 4S Product Page Inlay is hosted by Apple. It is fixed at 940 x 430 pixels. The Learn more button on web banners throughout the website will direct customers to iPhone 4S Product Page. The Inlay should appear embedded at the top of iPhone 4S Product Page. Include relevant iPhone 4S information (i.e. specifications, rate plan, accessories, etc.) below the Product Page Inlay. Instructions on how to implement the Inlay are available on Apple Sales Web. The content presented in the Inlay cannot be modified by adding your brand color, logo, or messaging. Do not change the size of the content. The Product Page Inlay is hosted by Apple
http://channelpartners.apple.com/partners/iphone-4s/story/ww/
Insert your tactical messaging here.
Pre-Availability Email
P T
Guidelines
Write your own email subject line. A Learn more button should always be present and link to the iPhone 4S Product Page. A second button (i.e. Notify me or Register now) may also be included if you prefer. Buttons may be designed in your look and feel.
Send this email to your customer database when you announce iPhone 4S is coming soon to your stores. The Learn more button will take customers to your iPhone 4S Product Page where the iPhone 4S Inlay outlines the exciting features of iPhone 4S.
Register now
Learn more
Use your brand color as the border around the product graphics. Tactical messaging should be tariff/network/service-based, not product-based. Do not modify the artwork by adding your brand color, logo, or messaging.
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Availability
The creative assets in this section are used as soon as iPhone 4S is available for purchase in your store or on your website.
Availability Advertising
P
Guidelines
Product Advertising is the priority, and a robust campaign must be running in your market in order to be eligible to run complementary Tactical Advertising. To run the launch campaign in your market,please obtain and complete the iPhone 4SAdvertising Order Form and return it to your Apple Advertising Contact. Follow the detailed creative development and media planning/buying guidelines outlined in the iPhone 4S Advertising Guidelines supplement, provided by your Apple Corporate Advertising Manager. Apple must review and approve all advertising before it can go live. Only Apple-provided templates, images, and assetsare to be used in advertising campaigns. No pre-launch advertising is permitted, except for Search Engine Marketing. No Tactical Advertising is permitted to run until 30 days after availability.
The best way to create desire for iPhone 4S is to visually demonstrate its unique features and functions. Our advertising strategy continues to do this, with a focus on television and its ability to showcase the device through sight, sound and motion. To support iPhone 4S, Product Advertising will take priority in the market, and must be supported in order to be eligible for running supplemental Tactical Advertising activity. For more detailed information on how to support iPhone 4S through advertising, please refer to the iPhone 4S Advertising Guidelines supplement or contact your Apple Corporate Advertising Manager. Contact Jennifer Henry Senior Manager, Worldwide Advertising jennifer.henry@apple.com +1-408-974-4948
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Availability Online Customer Journey

Legend: Buy Now Journey Learn More Journey
Buy now Learn more
iPhone 4S Web Banner
iPhone 4S Email
iPhone 4S Buy Page Web Banners
iPhone 4S Product Page Inlay
iPhone 4S Buy Page Overlay
13
Availability Web Banners
P T
Guidelines
iPhone 4S web banners should appear in the most prominent positions on your home page and other relevant pages. The Learn more button should always be present and link to the product page. The Buy now button should link customers to the iPhone 4S Buy Page. Resize the web banner file to fit your site architecture. Tactical Web Banners can be used to market iPhone 4S, iPhone 4, or iPhone 3GS in the secondary position. Do not modify the artwork by adding your brand color, logo, or messaging. Do not animate the banner. Do not use Flash technology, as iPhone does not support it.
iPhone 4S is now available. Update your home page and other relevant pages with iPhone 4S web banners in the most prominent positions. Tactical web banners may appear in secondary positions.

iPhone 4S. Now on the best network.
Tactical Web Banner Refer to page 34 for tactical communications guidelines.
14
Availability Buy Page Overlay

The Buy Page Overlay uses the same digital assets as the Product Page Inlay. In this execution, the digital asset pops out as an iFrame within the iPhone 4S Product Buy Page.
Guidelines
A Learn more button on the iPhone 4S Buy Page will open the iPhone 4S Overlay. The Overlay should appear as an iFrame. It is fixed at 940 x 430 pixels. Instructions on how to implement the Overlay are available on Apple Sales Web. The content presented by the Overlay cannot be modified by adding your brand color, logo, or messaging. Do not change the size of the content. The Buy Page Overlay is hosted by Apple
http://channelpartners.apple.com/partners/iphone-4s/story/ww/
Sample iPhone 4S Buy Page
iPhone 4S Buy Page Overlay
15
Availability Email
P T
Guidelines
Write your own email subject line. A Learn more button should always be present and link to the iPhone 4S Product Page. The Buy now button should link customers to the iPhone 4S Buy Page.
Buy now Learn more
Send this email to your customer database on the day iPhone 4S is available for sale in your stores.
Buttons may be designed in your look and feel. Use your brand color as the border around the product graphics. Tactical messaging should be tariff/network/service-based, not product-based.
16
In-Store Customer Journey

P
Magazine The elements appearing over the following pages have been designed to work along the typical customer journeythe one that begins on the street outside your front door and continues on a strategic path through your store. This work attracts customers, educates them on iPhone 4S features and benefits, visually alerts them to iPhone 4S demo units, and encourages them to try out iPhone 4S for themselves. This In-Store Customer Journey overview map shows an example of the mix of Product and Tactical Communications working together in your store.
Cash Wrap
Dual-core A5 chip. All-new 8MP camera and optics. iOS 5 and iCloud. Its the most amazing iPhone yet.
TM and 2011 Apple Inc. All rights reserved.
Brochure
P P
Merchandising Wall
Product Communications Marketing materials designed by Apple. These appear in Apples look and feel. They cannot be modified with your brand color, logo, or messaging. Tactical Communications Marketing materials designed by you, using your brand color(s), logo, and messaging. Refer to page 34 for Tactical Communications guidelines.
Tactical Sign Easel Sign

Find out more about Carrier Worlds services for iPhone 4S.
P T P P
Window Poster Sidewalk Sign Window Poster
Learn more at carrierworld.com/iPhone
Carrier World
17
Availability Sidewalk Sign
P
Guidelines
Create a two-sided sign to engage pedestrian traffic. The iPhone 4S Product Creative should appear on both sides. Print on heavy, UV-resistant stock to ensure no see-through or fading occurs. Place the Sidewalk Sign adjacent to the front door, in clear lines of sight for pedestrian traffic. Do not add your brand color, logo, or messaging, or modify the creative in any way.
The sidewalk sign engages pedestrian traffic approaching from the left or right of your store. It is two-sided with iPhone 4S creative on both sides.
Sidewalk Sign Size: 711.2 mm x 1117.6 mm
18
Availability Window Posters
P
Guidelines
To create the highest impact, produce the poster(s) in as large a format as possible. Follow the production recommendations outlined on page 49. Use Product Window Posters for a minimum of 30 days from day of availability. Tactical Window Posters can be used to market iPhone 4S, iPhone 4, or iPhone 3GS after 30 days from day of availability. Do not add your brand color, logo, or messaging, or modify the creative in any way.
Window posters announce to consumers walking down the street that iPhone 4S is available for purchase in your store.
One-Window Opportunity
Two-Window Opportunities
Size: 1828.8 mm x 2438.39 mm
19
Availability Multiple Window Posters

Three Window Opportunities
Guidelines
To create the highest impact, produce the poster(s) in as large a format as possible. Follow the production recommendations outlined on page 49. Use Product Window Posters for a minimum of 30 days from day of availability. Tactical Window Posters can be used to market iPhone 4S, iPhone 4, or iPhone 3GS after 30 days from day of availability. Do not add your brand color, logo, or messaging, or modify the creative in any way.
Four-Window Opportunities
Five-Window Opportunities
Size: 1828.8 mm x 2438.39 mm
20
Availability Easel Sign
P T
Guidelines
Position the easel sign directly inside the front door and ensure its visible from all possible angles. When an iPhone 4S Product Window Poster is displayed, tactical messaging can be used on the easel sign. Do not add your brand color, logo, or messaging, or modify the creative in any way.
Easel Signs help draw consumers in and invite them to find iPhone 4S deeper in the store. If a Product Window Poster is present, you may create a Tactical Easel Sign.
Tactical Messaging Example
Easel Sign Size: 841 mm x 1189 mm
21
Availability In-Store Posters
P
Guidelines
Resize the creative to fit into your in-store poster space. Place the in-store poster within the smartphone section, or in a space adjacent to it. Do not add your brand color, logo, or messaging, or modify the creative in any way.
In-Store Posters reinforce the iPhone 4S product message. They continue to draw people deeper into the store and help them find iPhone 4S.
In-Store Poster Size: 685 mm x 1500 mm
Size: 1682 mm x 1189 mm
22
Availability Cash Wrap Graphic

Use this graphic behind the cash wrap in your stores.
P
Guidelines
Resize the graphic to fit the landscape opportunity in your store environment. To create the highest impact, produce the graphic in as large a format as possible. Do not add your brand color, logo, or messaging, or modify the creative in any way.
Cash Wrap Graphic Size: 3851.27 mm x 1210.46 mm
23
Availability In-Store Digital Signage

This year we are providing you in-store digital signage for iPhone 4S.
P
Guidelines
Use digital signage in your windows within the smartphone section, or a space adjacent to it. Use carrier-related messaging to create a neutral break before and after iPhone 4S digital signage creative. Do not edit or alter the digital signage content. Only use Product in-store digital signage. Do not create tactical digital signage. Do not use the 30-second and 15-second digital signage on the same screen.
Digital Screen within Store
Landscape :15
Landscape :30
Digital Screen at Window
Landscape :15
Landscape :30
24
Availability Brochure
P T
This iPhone 4S brochure allows the customer to take home and read detailed iPhone 4S information. The brochure layout also includes space for you to present your tactical tariff, network coverage, or other service information. Display the iPhone 4S brochure in a simple, clean collateral holder close to the iPhone 4S demo units or at the cash wrap.
Guidelines
Insert your logo on the front of the brochure. Your logo size cannot exceed the Partner Logo as designated here. The Partner Area of the brochure is your space to present your messaging, including pricing, network information, legal disclaimers, and other information. Resize the brochure to meet your typical brochure size. Do not modify the iPhone 4S Product information pages in any way.
Size: 381 mm x 228.6 mm, accordion fold
25
Availability In-Store Magazine
P T
Guidelines
If you have an opportunity for two facing pages on iPhone 4S in your magazine, use the spread layout. If there is an opportunity for one page (inside or back cover), use the single-page layout. iPhone 4S single-page layout should not appear beside any similar device content. Resize the files as needed to match your magazine specs. In addition to product creative, tactical messaging can also be used to market iPhone 4S, iPhone 4, and iPhone 3GS (refer to page 34 for Tactical Communications guidelines). Do not add your brand color, logo, or messaging, or modify the creative in any way.
If you produce in-store magazines or catalogs, you can use this fully designed spread or one-page layout.
Size: 431.8 mm x 279.4 mm
Connection
Carrier World
October 2011 / free
iPhone 4S with low monthly rates

iPhone Plans include:
Lorem Lorem Lorem
iPhone 4S
now on Carrier World, the biggest and best 3G network.

PLUS How to get three months free broadband The best 5 handsets for email on the go! Find out how to get a new phone for a lower price.
Ipsum Ipsum Ipsum
iPhone 4S 16GB
$XXX $XXX $XXX
iPhone 4S 32GB
iPhone 4S 64GB
Carrier World
Size: 215.9 mm x 279.4 mm
Tactical Examples
26
Availability Merchandising
Weve created a range of graphics to let customers know where the iPhone 4S demo units are located in your stores. These graphics should fit into your existing merchandising systems, while helping iPhone 4S stand out from other products.
Wall
Tabletop
Under Glass
27
Availability Wall Merchandising

The wall merchandising solution is designed for carrier store environments where mobile phones are merchandised on inline walls. The iPhone 4S display should be within the mobile phone section and immediately adjacent to the smartphone display.
Guidelines
Resize the wall graphic to fit your in-store merchandising opportunities. The shelf graphic must always accompany the wall graphic and should be resized as needed to fit existing shelf hardware. Insert your pricing information into the Partner Area indicated in the shelf graphic mechanical file. Do not modify the product information. Mount iPhone 4S demo units where indicated in the mechanical file. Do not add your brand color, logo, or messaging, or modify the creative in any way.
Full Size Size: 1 1.2 m wide (2x iPhones)

Partner Area Partner Area
Half Size Size: 1 1.2 m wide (2x iPhones)

Partner Area Partner Area
Shelf Graphic Size: 635 mm x 177.79 mm
Shelf Graphic Size: 635 mm x 177.79 mm
Wall Graphic Half Size Size: 1397 mm x 1701.8 mm
Wall Graphic Full Size Size: 1393.82 mm x 2257.42 mm
28
Availability Wall Merchandising (Variation)

Guidelines
Resize the wall graphic to fit your in-store merchandising opportunities. Mount iPhone 4S demo units where indicated in the mechanical file. The features graphic should be displayed in an angled A4 acrylic holder or your existing acrylic holder. Tariff plans should be displayed in an A5 acrylic holder. Do not add your brand color, logo, or messaging or modify the creative in any way.
Half Size (Narrow) 600 800 mm wide (1x iPhone)
Features Graphic Size: 297 mm x 210 mm (A4)
Wall Graphic Half Size (Narrow)

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Availability Tabletop Merchandising
P
Guidelines
Use the A3 hero graphic to anchor the display. The A4 iPhone features graphic should be displayed in an angled A4 acrylic holder. Tariff plans should be displayed in an A5 acrylic holder.
Do not add your brand color, logo, or messaging, or modify the creative in any way.
30
Availability Under Glass Merchandising

Guidelines
iPhone 4S should be displayed in a single caseline on the placemat graphic. Resize the placemat graphic to fit the entire space within the caseline. The recommended thickness of the placemat is 38mm. Pricing information should be displayed as part of the placemat, not blocking the feature information or the demo units. Do not add any other items or decorations on and within the case.
31
iPhone 4 and iPhone 3GS Merchandising

Merchandise iPhone 4 and iPhone 3GS within your smartphone display.
Merchandising Wall
Guidelines
Display iPhone 4 and iPhone 3GS adjacent to the iPhone 4S merchandising in the smartphone section. Maintain the iPhone 4 and iPhone 3GS display in the most prominent section of the smartphone section. Use the iPhone 4 and iPhone 3GS tactical copy to create a standard price sign in your look and feel. Update your iPhone 4 and iPhone 3GS demo units to iOS 5. Remove the existing iPhone 4 and iPhone 3GS demo loops. Demo contents should be loaded on each iPhone product on display. Products on display should be powered to enable customers to fully experience the iPhone features. In a caseline fixture, do not display iPhone 4 and iPhone 3GS on placemat graphics.
Under Glass
32
Availability Demo Unit Guidelines

iPhone 4S
It is recommended to have both the black and white iPhone 4S demo units merchandised if your fixture can accommodate them. If a single demo unit is merchandised, display the black iPhone 4S.
Display
Demo units on display should be powered to enable customers to fully experience the iPhone features. Each demo unit on display should have a fully activated SIM card. Update all demo units, including iPhone 4 and iPhone 3GS, to iOS 5. Demo content should be loaded on each iPhone demo unit. Demo content should be regularly refreshed.
Internet Connectivity
All iPhone demo units require a live internet connection. This will allow customers to experience the full capability and performance of our products.
Security
The security device should not obstruct the view of iPhone screens. Avoid large clamps or zip ties.
iPhone 4 & iPhone 3GS

iPhone 4 and iPhone 3GS should be merchandised with other smartphones.
33
Tactical Communications
This section details the guidelines and assets available for the development of creative for iPhone 4S, iPhone 4, and iPhone 3GS.
Tactical Guidance
T
Since well be working together to create Tactical Communications, we thought it would help to share the principles that guide us at Apple. We hope theyll guide you, too.
Working with each other.
The product is hero.
Our focus is always on the product. Always. As a result, iPhone 4S should be featured on its own within the smartphone conversation. (iPhone 4 and iPhone 3GS should be featured inline with other smartphones.) We believe in the strength of the product. iPhone should be prominently featured in your Tactical Communications.
Less is more. Consistency is crucial.
Strive for simple, clean, and uncluttered product presentation and communications.
Its true. Were fanatics about this one. Thats why we made the Marketing Guide youre reading right now. And why we have the following guidelines: Only creative assets provided by Apple can be used in iPhone Marketing Communications. Do not shoot your own product photography or develop your own iPhone product copy. iPhone creative assets, including imagery and copy, cannot be changed, edited, or modified. Do not develop your own iPhone editorial content without prior consent. Only use the latest iPhone product copy and imagery. Remove outdated creative assets. Do not use iPhone to promote or sell other products or services. Do not use the Apple logo. If you want to market apps that you have developed, please follow the App Marketing and Identity Guidelines for Developers found at developer.apple.com
Were here to help.
Please work with your Apple Marketing contact on any other marketing opportunities or tactical executions.
35
Tactical Communications
T
Guidelines
Tactical Communications are to be used in addition to Product Communications, not in place of them.
Tactical Communications are used to present your own points of differentiation (i.e., price, network information, etc.) and to provide consumers clear reasons why they should buy iPhone from you.
Insert tariff/network service-based headline here.
Only use the iPhone tactical imagery provided by Apple for your Tactical Communications. Tactical Communication headlines should be tariff/network/service-based, not product-based. The iPhone image should be at least 50% of the overall size of media. Tactical messaging is secondary to the iPhone tactical image. Insert iPhone logo lockup at the bottom of Tactical Communications. It should appear equal in size or smaller than your logo.
Dominant tactical image, at least 50% of overall size of media and located prominently on the page.
The iPhone logo can only be used in black or white. You control the background color, messaging, and layout of Tactical Communications. Design the Tactical Communications in your look and feel. Maintain your brand identity. Do not mimic the colors, imagery, copy, or layout of Product Communications.
Enjoy unlimited Internet and texts. Roll your unused minutes over to next month.
Tactical messaging is secondary to the iPhone tactical image.
Carrier World
Carrier logo and iPhone logo.
36
Tactical Communications Things That Work

Tactical Communications are important. We encourage you to maintain a robust Tactical Communication campaign to supplement the Product Communications.
Print Examples:
Find out more about Carrier Worlds services for iPhone 4S.
iPhone 4S with low monthly rates

Lorem Ipsum Lorem Ipsum Lorem Ipsum iPhone 4S 16GB
iPhone. Now on the best network.
iPhone 4S
With a dual-core A5 chip, an 8-megapixel camera, 1080p HD video recording, iOS 5, and iCloud, its the most amazing iPhone yet.
$XXX
$XXX $XXX $XXX

Learn more at carrierworld.com/iPhone Learn more at carrierworld.com/iPhone
iPhone 4S 32GB
iPhone 4S 64GB
iPhone 4
iPhone 4 set the standard with its high-resolution Retina display, FaceTime video calling, and long battery life.
iPhone 3GS
With access to over 500,000 apps on the App Store, over 200 new software features in iOS 5, and iCloud, now iPhone 3GS does even more.
$XXX
$XXX
Carrier World
Services Network Claim
Carrier World
Rate Plan
Carrier World
iPhone Family
Carrier World
37
Tactical Communications Things That Work

Online Examples For Your Website:
iPhone 4S on Carrier World with low monthly rates.

iPhone 4S 16GB
$XXX
iPhone 4S 32GB
$XXX
iPhone 4S 64GB
$XXX

Rate Plan (horizontal)

Network Claim (horizontal)
38
Tactical Communications Things That Dont Work

Get your Smartphone today!
New iPhone 4S is here!
Carrier World
Introducing the iPhone 4S
Carrier World
Get your iPhone 4S today!

Lorem Lorem Lorem
Ipsum Ipsum Ipsum
iPhone 4S 16GB
$XXX
iPhone 4S 32GB
$XXX
iPhone 4S 64GB
$XXX
Carrier World
Apple products cannot appear as one of many mobile handsets. Do not use distracting backgrounds. Do not modify any iPhone tactical images. Do not use any other iPhone imagery beyond the iPhone tactical images provided.
Carrier World
Do not use the iPhone logo in a primary position. It should not dominate or appear larger than your logo.
Carrier World
Do not reduce the size of iPhone image to less than 50% of overall size of media.
39
Tactical Assets iPhone 4S

Headline (optional)
iPhone 4S. Its the most amazing iPhone yet.
T
Feature List
Dual-core A5 chip 8-megapixel camera 1080p HD video recording High-resolution Retina display Over 500,000 apps on the App Store1 iOS 5the worlds most advanced mobile OS iCloudyour content on all your devices
Please use these tactical assets when designing your Tactical Communications.
Guidelines
The images, headlines, and copy on these pages are provided for use in Tactical Communications only and must be approved by Apple prior to launching. Use only iPhone 4S tactical images with the screen image provided. Tactical copy is supplemental to your tariff/service Internet messaging. Do not change or modify the iPhone 4S copy and imagery. Do not copy text or graphics from any other websites, including Apples public websites. Do not place iPhone 4S tactical images on a busy, colorful, textured, or patterned background. Never place a violator on iPhone 4S tactical images. Do not use the Apple logo.
Copy
iPhone 4S picks up where amazing left off. Its the fastest, most powerful iPhone ever. It features an 8-megapixel camera with all-new optics. It lets you record, edit, and share stunning 1080p HD video. And it comes with iOS 5 and iCloud.
Alt Copy
iPhone 4S With a dual-core A5 chip, an 8-megapixel camera, 1080p HD video recording, iOS 5, and iCloud, its the most amazing iPhone yet.
Legal
1. App count refers to the total number of apps worldwide.
Tactical Images
Example:
Crops (online only)
iPhone Logo Lockup
Sample iPhone 4S Buy Page
40
Tactical Assets iPhone 4

Headline (optional)
T
Feature List
High-resolution Retina display FaceTime video calling1 5-megapixel camera and HD video recording Over 500,000 apps on the App Store3 iOS 5 the worlds most advanced mobile OS iCloudyour content on all your devices
Guidelines
The images, headlines, and copy on these pages are provided for use in Tactical Communications only, and must be approved by Apple prior to launching. Use only iPhone 4 tactical images with the screen image provided. Tactical copy is supplemental to your tariff/service Internet messaging. Do not change or modify the iPhone 4 copy and imagery.
iPhone 4. Everything about it is remarkable. Including the price.
Copy
iPhone 4 set the standard with its high-resolution Retina display, FaceTime video calling1, and long battery life2. And with access to the worlds largest collection of mobile apps on the App Store, over 200 new software features in iOS 5, and iCloud, now iPhone 4 can do more than ever.
Legal
1. FaceTime video calling requires a FaceTime-enabled Mac with an Internet connection or a FaceTime-enabled iOS device with a Wi-Fi connection. Not available in all areas. 2. Battery life varies by use and configuration. 3. App count refers to the total number of apps worldwide.
Alt Copy
iPhone 4 iPhone 4 set the standard with its high-resolution Retina display, FaceTime video calling and long battery life.
Do not copy text or graphics from any other websites, including Apples public websites. Do not place iPhone 4 tactical images on a busy, colorful, textured or patterned background. Never place a violator on iPhone 4 tactical images. Do not use the Apple logo.
Example:
Tactical Images
Crops (online only)
iPhone Logo Lockup
iPhone 4 Buy Page
41
Tactical Assets iPhone 3GS

Headline (optional)
iPhone 3GS. Now it does even more. And costs even less.
T
Guidelines
The images, headlines, and copy on these pages are provided for use in Tactical Communications only, and must be approved by Apple prior to launching. Use only iPhone 3GS tactical images with the screen image provided. Tactical copy is supplemental to your tariff/service Internet messaging. Do not change or modify the iPhone 3GS copy and imagery. Do not copy text or graphics from any other websites, including Apples public websites. Do not place iPhone 3GS tactical images on a busy, colorful, textured or patterned background. Never place a violator on iPhone 3GS tactical images. Do not use the Apple logo.
Example:
Copy Block
iPhone 3GS lets you browse the web, check email, listen to music, take photos, record video, and moreall with just a few simple taps. It also comes with access to the worlds largest collection of mobile apps on the App Store and over 200 new software features in iOS 5. And now, iPhone 3GS is available at an amazing price: Free.
Alt Copy
iPhone 3GS With access to over 500,000 apps on the App Store, over 200 new software features in iOS 5, and iCloud, now iPhone 3GS does even more.
Feature List
3-megapixel camera and VGA video recording Over 500,000 apps on the App Store1 iOS 5the worlds most advanced mobile OS iCloudyour content on all your devices
Legal
1. App count refers to the total number of apps worldwide.
Tactical Images
Crops (online only)
iPhone Logo Lockup
iPhone 3GS Buy Page
42
Et Cetera
Technical Specifications, AppleCare Protection Plan, SIM Card Packaging, Print Production Guidelines, and Legal Disclaimers.
Technical Specifications for iPhone 4S

Display: 3.5-inch (diagonal) widescreen Multi-Touch display Resolution: 960-by-640-pixel resolution at 326 ppi Capacity: 16GB, 32GB or 64GB1 Cellular: UMTS/HSDPA/HSUPA (850, 900, 1900, 2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz); CDMA EV-DO Rev. A (800, 1900 MHz)2 Wireless data: 802.11b/g/n Wi-Fi (802.11n 2.4GHz only) Bluetooth 4.0 wireless technology GPS: Assisted GPS Camera: 8-megapixel camera Battery: Built-in rechargeable lithium-ion battery3 Talk time: Up to 8 hours on 3G, up to 14 hours on 2G (GSM)3 Standby time: Up to 200 hours3 Internet use: Up to 6 hours on 3G, up to 9 hours on Wi-Fi3 Video playback: Up to 10 hours3 Audio playback: Up to 40 hours3
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Whenever you use iPhone 4S Technical Specifications, use these notes:
1. 1GB = 1 billion bytes; actual formatted capacity less. 2. CDMA available only if iPhone 4S is sold and activated for use on a CDMA network. 3. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced by Apple service provider. Battery life and charge cycles vary by use and settings. See www.apple.com/batteries and www.apple.com/iphone/battery.html for more information. 4. Actual size and weight vary by configuration and manufacturing process.
Dimensions: 115.2 mm by 58.6 mm by 9.3 mm4 Weight: 140 grams4 In the box: iPhone 4S, Apple Earphones with Remote and Mic, Dock Connector to USB Cable, USB Power Adapter, Documentation Input and output: 30-pin dock connector, 3.5-mm stereo headphone minijack, built-in speaker, built-in microphone Video: Video formats supported: H.264 video up to 1080p, 30 frames per second, High Profile level 4.1 with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; MPEG-4 video up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple Profile with AAC-LC audio up to 160 Kbps per channel, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; Motion JPEG (M-JPEG) up to 35 Mbps, 1280 by 720 pixels, 30 frames per second, audio in ulaw, PCM stereo audio in .avi file format Mac system requirements: Mac computer with USB 2.0 port, OS X v10.5.8 or later, iTunes 10.5 or later, Apple ID (required for some features), Internet access PC system requirements: PC with USB 2.0 port; Windows 7, Windows Vista, or Windows XP Home or Professional with Service Pack 3 or later; iTunes 10.5 or later; Apple ID (required for some features); Internet access For a complete set of iPhone 4S Technical Specifications, go to http://www.apple.com/iphone/specs.html
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Technical Specifications for iPhone 4

Display: 3.5-inch (diagonal) widescreen Multi-Touch display Resolution: 960-by-640-pixel resolution at 326 ppi Capacity: 8GB1 Cellular: GSM model: UMTS/HSDPA/HSUPA (850, 900, 1900, 2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz) CDMA model: CDMA EV-DO Rev. A (800, 1900 MHz) 802.11b/g/n Wi-Fi (802.11n 2.4GHz only) Bluetooth 2.1 + EDR wireless technology Wireless data: 802.11b/g/n Wi-Fi (802.11n 2.4GHz only) Bluetooth 2.1 + EDR wireless technology GPS: Assisted GPS Camera: 5-megapixel camera Battery: Built-in rechargeable lithium-ion battery2 Talk time: Up to 7 hours on 3G, up to 14 hours on 2G2 (GSM) Standby time: Up to 300 hours2 Internet use: Up to 6 hours on 3G, up to 10 hours on Wi-Fi2 Video playback: Up to 10 hours2 Audio playback: Up to 40 hours2
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Whenever you use iPhone 4 Technical Specifications, use these notes:
1. 1GB = 1 billion bytes; actual formatted capacity less. 2. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced by Apple service provider. Battery life and charge cycles vary by use and settings. See www.apple.com/batteries and www.apple.com/iphone/battery.html for more information. 3. Actual size and weight vary by configuration and manufacturing process.
Dimensions: 115.2 mm by 58.6 mm by 9.3 mm3 Weight: 137 grams3 In the box: iPhone 4, Apple Earphones with Remote and Mic, Dock Connector to USB Cable, USB Power Adapter, Documentation Input and output 30-pin dock connector, 3.5-mm stereo headphone minijack, built-in speaker, built-in microphone Video: Video formats supported: H.264 video up to 720p, 30 frames per second, Main Profile Level 3.1 with AAC-LC audio up to 160 Kbps per channel, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; MPEG-4 video, up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple Profile with AAC-LC audio up to 160 Kbps per channel, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; Motion JPEG (M-JPEG) up to 35 Mbps, 1280 by 720 pixels, 30 frames per second, audio in ulaw, PCM stereo audio in .avi file format Mac system requirements: Mac computer with USB 2.0 port, OS X v10.5.8 or later, iTunes 10.5 or later, Apple ID (required for some features), Internet access PC system requirements: PC with USB 2.0 port; Windows 7, Windows Vista; or Windows XP Home or Professional with Service Pack 3 or later; iTunes 10.5 or later; Apple ID (required for some features); Internet access For a complete set of iPhone 4 Technical Specifications, go to http://www.apple.com/iphone/iphone-4/specs.html
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Technical Specifications for iPhone 3GS

Display: 3.5-inch (diagonal) widescreen Multi-Touch display Resolution: 480-by-320-pixel resolution at 163 ppi Capacity: 8GB1 Cellular: UMTS/HSDPA (850, 1900, 2100 MHz), GSM/EDGE (850, 900, 1800, 1900 MHz) Wireless data: 802.11b/g Wi-Fi Bluetooth 2.1 + EDR wireless technology GPS: Assisted GPS Camera: 3-megapixel camera Battery: Built-in rechargeable lithium-ion battery2 Talk time: Up to 5 hours on 3G, up to 12 hours on 2G2 Standby time: Up to 300 hours2 Internet use: Up to 5 hours on 3G, up to 9 hours on Wi-Fi 2 Video playback: Up to 10 hours2 Audio playback: Up to 30 hours2
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Whenever you use iPhone 3GS Technical Specifications, use these notes:
1. 1GB = 1 billion bytes; actual formatted capacity less. 2. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced by Apple service provider. Battery life and charge cycles vary by use and settings. See www.apple.com/batteries and www.apple.com/iphone/battery.html for more information. 3. Actual size and weight vary by configuration and manufacturing process.
Dimensions: 115.5 mm by 62.1 mm by 12.3 mm3 Weight: 135 grams3 In the box: iPhone 3GS, Apple Earphones with Remote and Mic, Dock Connector to USB Cable, USB Power Adapter, Documentation Input and output 30-pin dock connector, 3.5-mm stereo headphone minijack, built-in speaker, built-in microphone Video: Video formats supported: H.264 video, up to 1.5 Mbps, 640 by 480 pixels, 30 frames per second, Low-Complexity version of the H.264 Baseline Profile with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; H.264 video, up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Baseline Profile up to Level 3.0 with AAC-LC audio up to 160 Kbps per channel, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; MPEG-4 video, up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple Profile with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats Mac system requirements: Mac computer with USB 2.0 port, OS X v10.5.8 or later, iTunes 10.5 or later, Apple ID (required for some features), Internet access Windows system requirements: PC with USB 2.0 port; Windows 7, Windows Vista, or Windows XP Home or Professional with Service Pack 3 or later; iTunes 10.5 or later; Apple ID (required for some features); Internet access For a complete set of iPhone 3GS Technical Specifications, go to http://www.apple.com/iphone/iphone-3gs/specs.html
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AppleCare Protection Plan
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Guidelines
Use this imagery and messaging for marketing communications related to the AppleCare Protection Plan for iPhone. Note: Not all markets sell the AppleCare Protection Plan. Use these assets only if the AppleCare Protection Plan is available in your market.
Headline Service and support from the people who know your iPhone best. Copy Block Every iPhone comes with one year of hardware repair coverage and 90 days of technical support. The AppleCare Protection Plan for iPhone extends your coverage to two years from the original purchase date of your iPhone. You get up to two years of expert telephone suppport for iPhone, Applebranded iPhone applications such as Mail, Safari, Remote and Calendar, and interconnectivity between your iPhone and your Mac or PC.1 You also get up to two years of iPhone repair coverage, including the battery.2 Whether you use iPhone with a Mac or a PC, just one phone call can help resolve most issues. Legal
1 Local telephone fees may apply. Telephone numbers and hours of operation may vary and are subject to change. 2 Service coverage may be subject to certain restrictions. Service coverage is available only for the iPhone and its original accessories that are defective in materials or workmanship or for battery depletion of 50 percent or more from original specification. Products returned for service may be repaired or replaced with parts equivalent to new in performance and reliability. This plan extends your coverage to two years from the date of your iPhone purchase. You must purchase the plan while your iPhone is still under its original one-year warranty. AppleCare Protection Plan benefits are in addition to any legal rights provided by consumer protection laws in your jurisdiction. For details, see terms at http://www.apple.com/legal/applecare/appforiphone.html.
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SIM Card Packaging
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Guidelines
If you are required to attach a SIM card to iPhone 4S, iPhone 4, or iPhone 3GS packages, use the template and dimensions provided on this page. The SIM card packaging should be adhered to the existing shrink wrap on the iPhone box. Do not shrink wrap over the SIM card packaging. Do not tape the bottom edge of the SIM card packaging to the iPhone box. Per legal requirements, the SIM card packaging must be able to flip up so customers can read feature information on the back of the iPhone packaging prior to purchase. This SIM card package works for all iPhone SKUs. When affixing the SIM card packaging, make sure the capacity badge is visible through the top, center cutout. The SIM card packaging must be in gray (100% Pantone 429c) and not in your brand color. Gray works best with both boxes (white and black.) Insert your carrier logo into the Carrier SIM Card area designated in the template. Your carrier logo can only appear in white. Insert this copy on the bottom of the SIM card package: Lift for important iPhone information.
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Print Production Guidelines

Images/Mechanicals
The images provided from Apple are high resolution and are supplied as CMYK (also known as 4-color process) and RGB color files. CMYK files should be used for offset and digital printing. The RGB files should be used for any web-based and photographic executions (such as Durst Lambda, LightJet or Chromira). you have provided to the printer), colormatching (for spot colors) registration, trapping, and overall condition of the printed piece. The fine-tuning that occurs during the press check usually takes 1-2 hours.Press checks should be attended by a representative with a print production background who can communicate and direct a printer for the desired visual look of a printed piece. Once the color and content are approved on press, the final press sheet should be signed as a guide for the pressman to follow. You should also ask for a same as sheet to take with you for future reference or archiving purposes. Silk. Number of inks being used will depend on the piece, but in most cases you will need a printer that has a 6-color press (offset lithography). This press will print CMYK (4-color process) plus one PMS color (usually the gray PMS 429, and possibly one more spot color) and a satin aqueous coating on each side. The reason for a PMS color for the gray is that it is common to use this color for some of the smaller type. By printing the gray type as a PMS color, the type is more solid and the readability is greatly increased. Satin aqueous coating gives the piece a nice smooth finish that will resist fingerprints. Your print vendor should be instructed to print the materials at 175200 line screen. Easel Signs Preferred paper stock and method of production and finishing (as applicable): Digital-C print mounted to either black or white Sintra (6 mm thick or .25 inch thick). We typically prefer the white Sintra unless the imagery looks better on black (usually due to the background of the image being black). The prints have a luster lamination applied to the face that dulls the glossy look of the photographic paper. Please note that we have used other substrates (like GatorBoard) in the past, but have found such materials to dent and crush easily, requiring the easel signs to be replaced. Easel signs are printed digitally on a photographic output device (usually a Durst Lambda). These prints are also called C-Prints. This is an effective way to produce smaller quantities, and produces a poster that is better at resisting fading or rapid deterioration (which is important since these are at the front of the store and they get a lot of sun). Window Graphics Preferred paper stock and method of production and finishing (as applicable): 8 pt. Stoplight depending on the quantity needed to print, either litho or digital printing can be used. For lower quantities the preferred printing method is digital printing (screen printing is not recommended) using Durst Rho 900, VuTek QS 3200, or other large format printers. If you use digital printing, be sure to instruct the printer to use the highest-resolution setting on their printer. Banners Preferred paper stock and method of production and finishing (as applicable): 18 oz. Matte Vinyl. Preferred printing method is digital printing (screen printing is not recommended) using Durst Rho, VuTek QS 3200, or other large format printers. If you use digital printing, be sure to instruct the printer to use the highest-resolution setting on their printer. Pole pockets (if applicable) should be sewn or heat set. We would not recommend the use of grommets as a means of hanging the banner at its final destination.
General Guidelines for Printing

As a general rule, avoid any materials with a gloss finish. The Apple standard is to use either a silk or a matte type of finish for all materials, including paper, vinyl, plastics, etc. Always use the best quality grade of items when printing Apple support items. This includes T-shirts (100% cotton), paper, vinyl, plastic, etc. Your printer can give you options to choose from and will be happy to provide you with samples or guide your selection. GRACol 7 For CMYK printing (offset or digital), please only use printers who are G7 (GRACol 7) certified. G7 is a trademark process for the proof-to-print process and is based on principles of digital imaging, spectrophotometry, and computer-to-plate (CtP) technologies. This new methodology utilizes the existing ISO 12647 Standards as the basis for good printing. GRACoL 7 examines the rationale behind the new visual appearance-based GRACoL press and proofing system, gray balance characterization, and calibration methods. Press Checks Each piece being printed should be reviewed on press before the job is authorized to print as a full run. This is handled by attending a press check. This is the final opportunity to ensure that the piece is printing as desired, and it is the final check for color-balance (referencing the match prints
Collateral Material
Brochures Preferred paper stock and method of production and finishing (as applicable): 80# Utopia One X Silk Text, McCoy Silk, or comparable. Number of inks being used will depend on the piece, but there should be a satin aqueous coating on each side that is printed. The piece should be printed using offset lithography. The coating is usually done in-line, which means it is done at the same time as the printing (on the same machine). This will give the overall piece a nice finish and will help to prevent fingerprints from showing up on pieces that are being touched or handled. The coating also dulls the finish of the stock. Your print vendor should be instructed to print the materials at 175200 line screen with any offset printing. Any inserts for the brochures or rate cards should also be run on the same stock.
Point-of-Sale Materials
Posters Preferred paper stock and method of production and finishing (as applicable): 100# Utopia One X Silk Cover or comparable stocks, such as McCoy
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Legal Disclaimers
Using the Name iPhone in Text
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Using Other Apple Trademarks in Text
When using other Apple trademarks in text, always spell and capitalize the names as follows: iPod iTunes Mac Multi-Touch The names iPod and iTunes should start with a lowercase i even at the beginning of a sentence, paragraph, or title. Do not translate the names in headlines or body copy. Always set the names in English even when they appear in text in a language other than English. Always spell and capitalize Apple trademarks exactly as they are shown. For more information, go to www.apple.com/legal/trademark/appletmlist.html
Credit Lines
Include the following credit line in all marketing communications:
When using the name iPhone, iPhone 3GS, iPhone 4, or iPhone 4S in text, always typeset iPhone with a lowercase i and an uppercase P followed by lowercase letters. The name iPhone should start with a lowercase i even when it is the first word in a sentence, paragraph, or title. When using the name iPhone 3GS: It is acceptable to use Apple iPhone, iPhone, Apple iPhone 3GS, or iPhone 3GS. The name Apple should precede the name iPhone when the product is first mentioned in body copy. Subsequent references in body copy can simply say iPhone or iPhone 3GS. When using the name iPhone 4: It is acceptable to use Apple iPhone, iPhone, Apple iPhone 4, or iPhone 4. The name Apple should precede the name iPhone when the product is first mentioned in body copy. Subsequent references in body copy can simply say iPhone or iPhone 4. When using the name iPhone 4S: It is acceptable to use Apple iPhone, iPhone, Apple iPhone 4S, or iPhone 4S. The name Apple should precede the name iPhone when the product is first mentioned in body copy. Subsequent references in body copy can simply say iPhone or iPhone 4S. Do not translate the name iPhone, iPhone 3GS, iPhone 4, or iPhone 4S in headlines or body copy. Always set the names in English even when they appear in text set in a language other than English.
Legal Notices
Include the following legal disclaimer on materials communicating features, applications, or services:
Some features, applications, and services are not available in all areas. See your carrier for details.
Include the following on materials in which apps from the App Store are shown:
Some applications are not available in all areas. Application availability and pricing are subject to change.
Trademark Symbols and Credit Lines

Use the appropriate trademark symbol () after each Apple trademark the first time it appears in text, as follows: Apple iPhone, iPhone, Apple iPhone 3GS, iPhone 3GS, Apple iPhone 4, iPhone 4, Apple iPhone 4,S or iPhone 4S. iPod iTunes Mac Multi-Touch Do not add a trademark symbol to the iPhone logo lockup.
Include the following disclaimers for these features and apps, when they are shown: FaceTime
FaceTime video calling requires a FaceTime-enabled Mac with an Internet connection or a FaceTime-enabled iOS device with a Wi-Fi connection. Not available in all areas.
Battery life
Battery life varies by use and configuration
Using the Name Apple in Text

Business communications such as press releases may refer to the company name, Apple. Never translate the name Apple. Typeset Apple in English even when it appears in text set in a language other than English. The legal company name, Apple Inc., is reserved for legal documents. In consumer communications, simply use the name Apple. Never use the Apple logo in place of the name Apple in headlines or body copy.
Number of applications
App count refers to the total number of apps worldwide
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Marketing Guide October 2011

Includes iPhone 4 and iPhone 3GS

iPhone 4S Marketing Guide

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Tactical Communications Et Cetera

Intro Pre-Availability Availability Tactical Communications Et Cetera

Intro Pre-Availability Availability Tactical Communications Et Cetera

30 Days After Availability

T P Brochure T P In-Store Magazine Layouts

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Window Poster Creative

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Pre-Availability Web Banners

Website Banner Size: 230 x 315

Website Banner Size: 405 x 155

Website Banner Size: 1080 x 413

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Pre-Availability Product Page Inlay

Insert your tactical messaging here.

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Availability Online Customer Journey

iPhone 4S Web Banner

iPhone 4S Buy Page Web Banners

iPhone 4S Product Page Inlay

iPhone 4S Buy Page Overlay

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Availability Web Banners

Website Banner Size: 230 x 315

Website Banner Size: 405 x 155

Website Banner Size: 1080 x 413

Tactical Web Banner Refer to page 34 for tactical communications guidelines.

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Availability Buy Page Overlay

Sample iPhone 4S Buy Page

iPhone 4S Buy Page Overlay

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In-Store Customer Journey

TM and 2011 Apple Inc. All rights reserved.

Tactical Sign Easel Sign

Learn more at carrierworld.com/iPhone

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Availability Sidewalk Sign

Sidewalk Sign Size: 711.2 mm x 1117.6 mm

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Availability Window Posters

Size: 1828.8 mm x 2438.39 mm

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Availability Multiple Window Posters

Size: 1828.8 mm x 2438.39 mm

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Availability Easel Sign