This course aims to provide students with an understanding of the principles and practices of organization and

management. This course enables students to understand the fundamental management theories and their evolution,
identify the elements of the organizational environments, manage resources and develop the ability to make sound
decision with an organization.

Introduction to business- Business activities – characteristics –objectives – Business as a system ,Introduction to

BPO, E-commerce and M-commerce.

Business firms – Forms of organization – sole proprietors, Partnership, Joint – Hindu family, Joint Stock Company,
Co-operative organizations – Public enterprises.

Management: Introduction – Meaning nature and characteristics of management – Scope and functional areas of
management – Social responsibility of management and ethics.

Planning: Nature importance and purpose of planning- process, objectives – Types of plans (Meaning only) –
Decision Making – importance and steps.
Organizing and staffing: Nature and purpose of organization, principles of organization – Types of organization –
Departmentation, committees – Centralization Vs Decentralization of authority and responsibility – Span of control
– MBO and MBE (Meaning only) Nature and importance of staffing – Process of selection & recruitment ( in brief)
– retaining (training and compensation).
Directing: Meaning and nature of directing – Leadership styles – Motivation theories (Mallow’s Herzberg,
McGregor’s X and Y theory) – Coordination meaning and importance.

Controlling: Meaning and steps in controlling – Essentials of a sound control system – Methods of establishing
control (in brief) – Balance score, card, Economics value added, Market value added, Integrated ratio analysis.

Introduction to: Change Management, knowledge management, Learning organization, Managing Diversity,
corporate governance.

• Koontz and O’ Donnell Management

• Drucker, Peter: Management Tasks, Responsibilities and Practices
• 3. Basu, “ Business organization and management”, Tata McGraw Hill , New Delhi
• Rustum & Davan, Principles and practice of management
• Newman, H. William Summer, Etc: The process of Management.

The course aims at providing basic understanding of quantitative tools and their elementary application to solve
business problems.

Definitions, Functions of Statistics, Statistics and Computers, Limitation of Statistics, Application of Statistics.

Methods of Data Collection, Primary And Secondary Data, Measures of Dispersion-Range, Quartile Deviation,
Mean Deviation, Standard Deviation, Coefficient of Variation.(Absolute & Relative Measure of Dispersion),
Skewness-Karl-Pearson’s Coefficient of Skewness, Bowley’s Coefficient of Skewness, Kurtosis.

Introduction-Importance of Correlation, Types of Correlation, Scatter Diagram Method, Karl Pearson’s coefficient
of Correlation (Grouped and Ungrouped). Spearman’s Coefficient of Rank Correlation, Rank Correlation for Tied
Ranks, Regression Analysis- Concepts of Regression, Difference b/w Correlation and Regression, Regression Lines.

Meaning and Significance, Components of Time Series, Trend Measurement, Moving Average Method, Least
Square Method (Fitting of Straight Line Only).

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Introduction, Terminology used in Probability, Definitions of Probability, Mathematical, Statistical and Axiomatic
Approach to Probability, Probability Rules-Addition Rule, Multiplication Rule of Probability, Conditional
Probability- Bayes Theorem, Problems on Bayes Theorem.
Discrete Probability Distributions-Binomial Probability Distribution, Poisson Probability Distribution, Properties,
Applications, Continuous Probability Distributions-Normal Probability distribution, Properties of the Normal Curve,
Applications, Relation b/w distributions.

• Gupta S P, Statistical Methods, S. Chand & Co.

• Kapoor & Sancheti, Business Statistics, Sultan Chand & Sons
• Khanna K K, Prof. Jagjit Singh & Dr. Chandan J S, Business Statistics, Vikas publishing House
• Anderson Sweeney Williams, Statistics for Business and Economics, Thomson
• Kothari C R, Quantitative Techniques, Vikas Publishing House
• Aggarwal B M, Business Statistics, S. Chand & Co.
• Hooda R P, Introduction to Statistics, Macmillan
• Rubin & Levin, Statistics for Management, Pearson, Prentice Hall of India.

Copyright © 2009 Amity University

To develop conceptual understanding of the fundamentals of financial system which processes transactions
and other events through a book-keeping mechanism to prepare financial statements, and also to impary
skills in accounting for recording various kinds of business transactions.

Basics of book-keeping and accounting – definition and its usefulness. Branches of accounting. Financial
accounting principles, concepts and convention – measurement of business income. Accounting standards
national and international (basic knowledge)

System a book keeping – double entry system, books of prime entry, subsidiary books, recording of cash
and bank transactions, preparation of ledger accounts, preparation of trial balance – interpretation and
usefulness.

Bank reconciliation statement, Depreciation accounting and its method, Inventory valuation and its
methods

Concept of single entry vis-à-vis double entry system of accounting, their interrelationship and conversion
from single entry system to double entry system.

Final accounts – Concept of capital, revenue and deferred revenue expenditure, opening, entries, closing
entries, adjustment entries and rectification entries, trading, manufacturing and profit and loss account and
balance sheet.

Accounting for bills of exchange – bills receivable and payable, acceptance, endorsement discounting,
dishonor and renewal of bills, accommodation bills.

Accounts of non-profit organizations – receipts and payments and income and expenditure accounts and
balance sheet.
• Dr. S.N. Maheshwari, Finacial Accounting
• BS Raman. Financial Accounting
• Grewal and Gupta, Advanced Accounting
• P.C Tulsian, Financial Accounting

The purpose of this course is to apply microeconomics concepts and techniques in evaluating business
decisions taken by firms. The emphasis is on explaining how the tools of standard price theory can be
employed to formulate a decision problem, evaluate alternative courses of action and finally choose among
alternatives.

Demand, Law of demand, individual demand, Market demand, Determinants of demand, change in
quantity demanded versus change in demand, Concept of income elasticity of demand, Price elasticity of
demand and cross price elasticity of demand, Revenue concepts. Supply, law of supply, determinants of
supply, elasticity of supply, market equilibrium.
Marginal utility theory, Indifference curve theory and its application to tax choice, Consumer’s surplus.

Production with one variable input, Production and optimal input proportions, two variable inputs, Law of
variable proportions and law of return to scale ,Cost Concepts, Theory of costs in short run and long run.

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Pricing under perfect competition, Pricing under monopoly, Price discrimination, Features of monopolistic
competition pricing under monopolistic competition

Features of oligopoly, Kinds of oligopoly, Oligopoly models- Non collusive oligopoly models, collusive
oligopoly models, Price rigidity under oligopoly.
Marginal productivity theory, Welfare economics- concept and measurement of social welfare, Pareto
concept of social welfare.
I.C.Dhingra-Principles of Microeconomics-Sultan Chand & Sons
Ahuja, H.L. Advanced Economic Theory (Micro Economics), S.Chand &Co
Gupta G.S.- Managerial Economics, Browning & Browning
Gould & Lazer
Koutsoyiannis,Modern economics
Varshney.R and Maheshwari,Managerial Economics-Sultan Chand & Co.

Copyright © 2009 Amity University

The basic objective of the course is to introduce the student to the world of computers and computer technology and
to build skills in using IT and understanding the basic concepts of operating system, Internet & networking
technologies.

:
Input unit, Output unit,
Control unit, ALU and Memory.

Introduction to spreadsheets: Concept of worksheet & workbooks, creating, opening, closing & saving workbooks.
Working inside worksheets: Entering numbers, text, date/time, series using AutoFill, editing & formatting
worksheets including changing colour , font, alignment etc, selecting, inserting, deleting, copying, moving cells,
controlling row height & column width, naming cells, referencing named cells.
Using formulas & functions: Performing calculations using formulas, using autosum tools, using operators,
understanding cell referencing-absolute relative, mixed, using essential worksheet functions – statistical,
mathematical, text, lookup, date and time.
Printing & Protecting worksheets: Adjusting margins, creating headers & footers, previewing, setting page breaks,
changing orientation, printing data & formulas, implementing file level security, protecting data within the
workbook.
Charts: Creating charts with chart wizard, choosing a chart type, understanding data series & data points, formatting
chart elements, adding, deleting & changing chart data, charting discontinuous ranges, printing charts.
Internal databases, pivot tables & data consolidation: Creating, sorting & filtering databases, using built in data
forms, creating, deleting, copying & refreshing pivot tables, formatting & sorting pivot tables, consolidating data,
refreshing linked consolidation, using category labels in consolidation range.
Excel & word outside: Exchanging data using clipboard, using object linking & embedding.

Introduction to windows: parts of a window screen, types of windows, anatomy of a window, all about menus.
Running your application & switching between applications.
Organising your programs & documents
Sharing data between applications : Concept of clipboard, clipboard & OLE.
Basic customising with control panel : Opening the control panel, accessibility
options, adding new hardware, adding & removing programs, setting date & time & customising screen display.
Printing with windows : Adding and deleting printers, printing documents from programs, working with print queue.
Working with file system & explorer : Exploring windows explorer, working with folders, files & disks.
Using wordpad for simple word processing, painting pictures with windows paint, using other windows accessories
like Note pad & Calculator.
Using system tools like scandisk, backup, DriveSpace & disk defragmenter.
Setting up a simple peer to peer windows network.

Creating & saving your first document, parts of a word window, typing, selecting, deleting, inserting, replacing,
copying & moving text.
Previewing & printing your document: Setting margins & page breaks, headers, footers, page numbers, endnotes &
footnotes.
Formatting your document: Character formatting tools, copying & repeating character formats, bulleted list.
Formatting paragraphs – Indenting paragraphs automatically, aligning & justifying list, line spacing, adding borders
and shading, formatting your work with section breaks.
Different views of a document
 Tabs, tables, sorting, & math
 Templates, wizards & sample document.
 Importing graphics & drawing objects.
 AutoText, AutoCorrect, insert, spike & document scraps

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 Spellcheck, custom & user dictionaries, checking grammar & style, using thesaurus to find the right word,
finding & replacing text.
 Creating multiple column documents.
 Creating table of content & Indexes.
 Bookmarks, captions & cross referencing.
 Mail Merge : Creating & editing the main document & data source, sorting, filtering & printing merged
documents, using basic word’s merge instructions-ask, set bookmark, if then –else & fill in.
 Linking & embedding to keep things together.

Starting a powerpoint presentation: Parts of a powerpoint window, creating a new presentation, changing
presentation look, using placeholders, exploring master views.
Using text in presentation: Adding, editing, formatting & checking text, setting tabs & margins, working with
outline view, notes, pages & handouts.
Adding visual elements to a presentation: Creating & modifying drawing objects, adding readymade art to your
presentation, adding animation & sound.
Creating charts & tables: Creating & formatting charts, creating, importing & formatting tables, creating an
organisation chart.
Preparing your presentation: Organising your presentation on slide sorter view previewing your presentation,
liausitious & lining.
Running your presentation, selecting & generally output.

• Mastering Excel, Thomas Cheeter & Richard H. Alden

• Mastering Windows 95, Robert Cowart
• Mastering Word, Ron Mansfield
• Using Microsoft PowerPoint: The Most Complete Reference, Nancy Stevenson

Copyright © 2009 Amity University

To help students to understand the concept of marketing and its applications, also to expose the Students to the latest
trends in marketing.
Introduction : Nature and scope of marketing- Importance of marketing as a business function - and in the economy
- Marketing concepts - Traditional and Modern, Selling V/S marketing - Marketing Environment.
Markets and Segmentation. Meaning of Market - Various types of markets and their characteristics. Concept of
market segmentation and its Importance - bases for market segmentation.

A): Product - concept of product - consumer and Industrial goods - product planning and development packaging -
role and functions - Brand name and Trademark - after sale service - product life cycle concept. B) Price -
Importance of price in the marketing mix, factor affecting price of a product / service,
A)Distribution channels - concept and role - types of distriubtion channels - Factors affecting choice of a distribution
channel. B)Promotion : Method of promotion - optimum promotion mix.
Consumer behaviour : Nature, scope & significance of consumer behavour - factors affecting consumer behaviour.
Salesmanship & Selling process : Salesman - qualities of successful salesman - functions of a salesman - selling
process.
Advertising and publicity : Meaning - Importance of advertising - advertising medias - ethics of good advertising.
Marketing research : Meaning - steps involved in marketing research - areas of marketing research. Marketing
Information System (MIS) : Need, Importance – Element of good MIS - components of MIS.
• Philip Kotler : Marketing Management, Prentice Hall of India Ltd, New Delhi.
• Marchannd & B. Vardharajan : An introduction to Marketing, Vikas Publishing House, 5 Ansari Road, New
Delhi.
• Maurice & Mondell & larry Rosenberg - Marketing : Prentice Hall of India Ltd. New Delhi.
• Mohammad Amanatuallh : Principles of Modern Marketing. Kalyani Publications New Delhi.
• Dr. C. N. Sontakki : Marketing Management Kalyani Publications New Delhi.

Copyright © 2009 Amity University