AOL and Time Warner A Classic Failure
AOL and Time Warner A Classic Failure
AOL and Time Warner A Classic Failure
A classic example of failure was the unsuccessful combination of AOL Time Warner. In order to resolve the litigation claims that resulted from the merger, Time Warner paid shareholders over $3 billion for misleading them about the value of the deal. Share holders suffered even more, as stock prices plummeted from the time the merger was first announced. A major part of the failure of this merger was the fact that developing a learning culture was never considered, and no strategic vision was created for the newly merged organizations. For example Time Warner Cables high speed Internet services, Road Runner, as part of its profitable cable operations was never integrated with AOL as Case explained in his 2005 article in the Washington Post (6/ 11/05: B01). The first AOL Time Warner Annual Report (2000) claimed that it was fostering a nimble, entrepreneurial culture that recognizes that it can only succeed if everyone supports the new organization based on a shared set of values and common goals. Unfortunately, the team-work necessary to integrate the two companies never happened, because there was no shared strategic vision of what the merger should be, and where it would be going.