Leather Goods Manufacturing Unit (Wallets)
Leather Goods Manufacturing Unit (Wallets)
Leather Goods Manufacturing Unit (Wallets)
Small and Medium Enterprises Development Authority Ministry of Industries & Production
Government of Pakistan
www.smeda.org.pk
HEAD OFFICE
4th Floor, Building No. 3, Aiwan-e-Iqbal Complex, Egerton Road, Lahore Tel: (92 42) 111 111 456, Fax: (92 42) 36304926-7
helpdesk@smeda.org.pk
REGIONAL OFFICE Punjab 3rd Floor, Building No. 3, Aiwan-e-Iqbal Complex, Egerton Road Lahore, Tel: (042) 111-111-456 Fax: (042) 36304926-7 helpdesk.punjab@smeda.org.pk REGIONAL OFFICE Sindh 5th Floor, Bahria Complex II, M.T. Khan Road, Karachi. Tel: (021) 111-111-456 Fax: (021) 35610572 helpdesk-khi@smeda.org.pk REGIONAL OFFICE Khyber Pakhtunkhwa Ground Floor State Life Building The Mall, Peshawar. Tel: (091) 111-111-456 Fax: (091) 5286908 helpdesk-pew@smeda.org.pk REGIONAL OFFICE Balochistan Bungalow No. 15-A Chaman Housing Scheme Airport Road, Quetta. Tel: (081) 2831623, 2831702 Fax: (081) 2831922 helpdesk-qta@smeda.org.pk
Note: All SMEDA Services / information related to PM's Youth Business Loan are Free of Cost December, 2013
Pre-Feasibility Study
Table of Contents
1. DISCLAIMER .......................................................................................................................................... 2 2. PURPOSE OF THE DOCUMENT ......................................................................................................... 3 3. INTRODUCTION TO SMEDA .............................................................................................................. 3 4. INTRODUCTION TO SCHEME ........................................................................................................... 4 5. EXECUTIVE SUMMARY ...................................................................................................................... 4 6. BRIEF DESCRIPTION OF PROJECT & PRODUCT ........................................................................ 4 7. CRITICAL FACTORS ............................................................................................................................ 5 8. INSTALLED & OPERATIONAL CAPACITIES ................................................................................. 5 9. GEOGRAPHICAL POTENTIAL FOR INVESTMENT ..................................................................... 6 10. 11. 12. 12.1 12.2 12.3 12.4 12.5 12.6 12.7 12.8 12.9 12.10 12.11 13. 14. 14.1. 14.2. 14.3. 14.4. 14.5. 15. POTENTIAL TARGET MARKETS ............................................................................................... 6 PRODUCTION PROCESS FLOW .................................................................................................. 6 PROJECT COST SUMMARY ......................................................................................................... 7 PROJECT ECONOMICS ....................................................................................................................... 7 PROJECT FINANCING ........................................................................................................................ 7 PROJECT COST ................................................................................................................................. 8 SPACE REQUIREMENT ...................................................................................................................... 8 MACHINERY AND EQUIPMENT.......................................................................................................... 8 FURNITURE & FIXTURE .................................................................................................................... 9 OFFICE EQUIPMENT.......................................................................................................................... 9 RAW MATERIAL REQUIREMENTS ................................................................................................... 10 HUMAN RESOURCE REQUIREMENT ................................................................................................ 10 REVENUE GENERATION.................................................................................................................. 11 OTHER COSTS ................................................................................................................................ 11 CONTACT DETAILS OF EXPERTS& CONSULTANTS ......................................................... 11 ANNEXURE ..................................................................................................................................... 12 INCOME STATEMENT ...................................................................................................................... 12 STATEMENT OF CASH FLOW........................................................................................................... 13 BALANCE SHEET ............................................................................................................................ 14 USEFUL PROJECT MANAGEMENT TIPS ................................................................................ 15 USEFUL LINKS................................................................................................................................ 16 KEY ASSUMPTIONS ..................................................................................................................... 17
Pre-Feasibility Study
1. DISCLAIMER
This information memorandum is to introduce the subject matter and provide a general idea and information on the subject. Although, the material included in this document is based on data / information gathered from various reliable sources; however, it is based upon certain assumptions which may differ from case to case. The information has been provided on as is where is basis without any warranties or assertions as to the correctness or soundness thereof. Although, due care and diligence has been exercised to compile this document, the contained information may vary due to any change in any of the concerned factors, and the actual results may differ substantially from the presented information. SMEDA, its employees or agents do not assume any liability for any financial or other loss resulting from this memorandum in consequence of undertaking this activity. The contained information does not preclude any further professional advice. The prospective user of this memorandum is encouraged to carry out additional diligence and gather any information which is necessary for making an informed decision including taking professional advice from a qualified consultant / technical expert before taking any decision to act upon the information. For more information on services offered by SMEDA, please contact our website: www.smeda.org.pk
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Pre-Feasibility Study
3. INTRODUCTION TO SMEDA
The Small and Medium Enterprises Development Authority (SMEDA) was established in October 1998 with an objective to provide fresh impetus to the economy through development of Small and Medium Enterprises (SMEs). With a mission "to assist in employment generation and value addition to the national income, through development of the SME sector, by helping increase the number, scale and competitiveness of SMEs", SMEDA has carried out sectoral research to identify policy, access to finance, business development services, strategic initiatives, institutional collaboration and networking initiatives. Preparation and dissemination of prefeasibility studies in key areas of investment has been a hallmark of SME facilitation by SMEDA. Concurrent to the prefeasibility studies, a broad spectrum of business development services is also offered to the SMEs by SMEDA. These services include identification of experts and consultants and delivery of need based capacity building programs of different types in addition to business guidance through help desk services.
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Pre-Feasibility Study
4. INTRODUCTION TO SCHEME
Prime Ministers Youth Business Loan scheme, for young entrepreneurs, with an allocated budget of Rs. 5.0 Billion for the year 2013-14, is designed to provide subsidised financing at 8% mark-up per annum for one hundred thousand (100,000) beneficiaries, through designated financial institutions, initially by the National Bank of Pakistan (NBP) and the First Women Bank Ltd. (FWBL). Loans from Rs. 0.1 million to Rs. 2.0 million with tenure up to 8 years, inclusive of 01 year grace period, and a debt : equity of 90 : 10 will be disbursed to SME beneficiaries across Pakistan, covering; Punjab, Sindh, Khyber Pakhtunkhwah, Balochistan, Gilgit Baltistan, Azad Jammu &Kashmir and Federally Administered Tribal Areas (FATA).
5. EXECUTIVE SUMMARY
Leather Industry of Pakistan, including leather based manufactured goods, is ranksed among Pakistans top 5 export earners, contributing significantly to the national exchequer. International demand for Pakistans leather products, low investment as compared to other sectors, easy availability of quality hides and skins, high quality craftsmanship, and cheap availability of skilled labor are some of the encouraging factors that provide a potent opportunity for a new entrant to venture into leather goods manufacturing business . The proposed Lleather wallets manufacturing business venture entails involves a total investment of about Rs. 2.17 million. This includes a capital investment of Rs. 1.10 million and a sum of Rs.1.07 million as initial working capital. The project is financed through 90% debt and 10% equity. The Net Present Value (NPV) of the project is around Rs. 17.76 million with an Internal Rate of Return (IRR) of 63%, and a payback period of 2.485 years. The project will generate direct employment opportunity for 16 persons. Higher return on investment and a steady growth of business is expected with the entrepreneur having some prior experience or education in the related field of business. This pre-feasibility encompasses essential information regarding various aspects of starting a Leather Goods Manufacturing Unit Wallets, business in Pakistan.
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Pre-Feasibility Study
quality raw material coupled with availability of skilled labor puts make this sub sector as an attractive opportunity for start-upsentrepreneurs to venture into leather goods manufacturing in Pakistan. This proposed projectprefeasibility study provides details about investment opportunity in the area of leather goods manufacturing focusing on leather wallets, . Hhowever, the unit is also capable of manufacturingother products such as, leather key-rings, credit card holders, ladies bill folders and other small articles of leather can also be manufactured under the project, without any additional machinery. The leather goods manufacturing unit will primarily focus on exports catering to the international leather markets. The leather goods manufacturing unit needs an investment estimated at Rs.2.17 million. This pre-feasibility is based on a unit with 3 stitching machines with a capacity of manufacturing 267 wallets per 8 hours shift. The total labour required for this unit would be 16.
7. CRITICAL FACTORS
Availability of skilled labour. Awareness about international leather fashion trends especially wallets. Higher return on investment and a steady growth of business is closely associated with regular training and capacity building of the entrepreneur and employees. Prior experience and related /education in the related field of business. Knowledge about Strict compliance regarding local and international environmental regulations and compliance requirements. Good quality leather conforming to the international standards like Registration, Evaluation, Authorization & Restriction of Chemical (REACH) substances. Availability of skilled labour. Stringent supervision of the production process at every level. Continuous flow of export orders through aggressive marketing (website & social media) and international networking. Special attention on packaging.
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Pre-Feasibility Study
achieving 60% of the total installed capacity, while maximum capacity (90%) will be achieved with production reaching at 72,000 wallets.
10.
Leather wallets manufactured in this unit will primarily be exported. Germany, USA, United Kingdom, Turkey, Japan, France & UAE are some of the key importing countries of Pakistani leather products. Export market customers mainly include chain stores and major leather product brands in Europe and USA.
11.
Stitching
Finishing
Packing
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Pre-Feasibility Study
12.
A detailed financial model has been developed to analyze the commercial viability of Leather Goods Manufacturing Unit Wallets under the Prime Ministers Youth Business Loan schemethe project. Various cost and revenue related assumptions along with results of the analysis are outlined in this section. The projected Income Statement, Cash Flow Statement and Balance Sheet are attached as annexure. 12.1 Project Economics The installed production capacity of the project is 80,000 leather wallets per year. However during first year of operations, it will operate at 60% of the installed capacity producing 48,000 leather wallets. The following table shows internal rate of return, payback period and Net Present Value;
Table 1: Project Economics
Description Internal Rate of Return (IRR) Payback Period (yrs) Net Present Value (NPV)
Returns on the scheme and its profitability are highly dependent on acquiring and maintaining export orders, adhering to the daily production schedules and timely shipments. In case the manufacturing of leather wallets are not at par with the international standards or the competitors, the project may not remain prove to be viable.
12.2
Project Financing
Following table provides details of the equity required and variables related to bank loan;
Table 2: Project Financing
Description Total Equity (10%) Bank Loan (90%) Markup to the Borrower (%age/annum) Tenure of the Loan (Years) Grace Period (Year)
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12.3
Project Cost
Following requirements have been identified for operations of the proposed business. A rented premise has beenis recommended for thise project.
Table 3: Capital Investment for the Project
Capital Investment Machinery Furniture Fixture Office equipment Pre operational expenses Total Capital Cost Initial Working Capital Total Project Cost 12.4 Space Requirement
The area has been calculated on the basis of space requirement for production, management and storage. However, the units operating in the industry do not follow any set pattern. Following table shows calculations for project space requirement.
Table 4: Space Requirement
Space Requirement Management building Production area Store Open area Total Area Premises will be obtained on rent @ Rs 30,000 per month. 12.5 Machinery and Equipment
Following table provides list of machinery and equipment required for an average leather goods wallets manufacturing unit -wallets.
Table 5: Machinery & Equipment
Quantity 3
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(Taiwan) Skiving machine (Taiwan) Creasing tools Genset 5KVA (China) Working tables with stone surface Packing table Tools, gauges, patterns, knives, scissors, etc. Store racks Industrial exhaust fan Total
1 3 1 4 1
5 1
Flat bed lock stitching machines are used for the manufacturing of leather wallets. Skiving machine is used for reducing the thickness of leather pieces along the stitching seem. The production process involves a lot of gluing and hammer pressing work, hence working tables with hard stone surface are required. Metal patterns are preferred over strawboard patterns due to their durability and ease of use. 12.6 Furniture & Fixture
Table 6: Furniture & Fixture Details
Following furniture and fixture will be required for the unit: Quantity 12 5 5 1 Cost 6,000 10,000 3,500 55,000 Amount 72,000 50,000 17,500 55,000 194,500
Office / Visitor Chairs Office Tables Fans Air Conditioner (1.5 ton Split) Total 12.7 Office Equipment
Computer laptop Computer desktop (used) Computer printer Flat bed scanner Networking Telephone Fax
Quantity 1 3 1 1 1 3 1
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179,500
Cow skin will be used for the manufacturing of the leather wallets, while satin polyester based lining will be used for partitioning purposes. Following table shows raw material requirement to produce one leather wallet having two pockets with six card slots:
Table 8: Cost of Materials
Unit Cow skin finished leather Satin lining Metal corners Packaging Misc.(thread, glue, etc.) Cost per Unit 12.9 Sq. Ft. Meter Number Number Lump Sum
Following table provides details of human resource required for this venture: Description No. of Employees 1 1 1 1 3 1 5 1 2 16 Salary per employee per month (Rs.) 50,000 20,000 12,000 10,000 16,000 15,000 11,000 15,000 10,000 159,000
Owner Manager Accountant Store keeper Office assistant Stitchers Skiving machine operator Fitter/helper Cutter Security guard Total Staff
The owner will focus on export marketing, purchase of leather and monitoring the production along with overall management of the unit. With proper support from fitters/helpers who glue, fold and hammer the leather pieces, a stitcher on an average, can stitch 100 leather wallets of prescribed type in an 8 hour shift. The skiving machine operator will provide the leather patches after thinning edges as per requirement of the process. Support functions of inventory, accounts,
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Pre-Feasibility Study
security, etc. will be managed by the other staff. Salaries of all employees are estimated to increase at 10% annually. 12.10 Revenue Generation Following table provides details of the revenue generated by the project in the first year;
Sales Price (Rs./Unit) First Year Sales Quantity First Year Sales Revenue (Rs)
Product
Unit
Leather wallet (2 pockets with 6 No. 300 47,000* 14,100,000 card slots) Total Sales Revenue 14,100,000 *On the basis of the assumption that Oout of 48,000 units produced, 47,000 will be sold 12.11 Other Costs
Other essential costs to be borne by the company are; promotional and communication expenses due to the export nature orientation of the business.
13.
Chairman Leather Products and Design Institute, Iqbal Town, Defense Road, Sialkot Phone: 052 3257266
Principal National Institute of Leather Technology Plot ST-20, Sector 7A Korangi Karachi. Phone: 021-5065429
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Pre-Feasibility Study
14.
ANNEXURE
Income Statement
SMEDA
14.1.
Calculations
Income Statement
Year 1 14,100,000 Year 2 17,132,500 Year 3 20,297,750 Year 4 23,924,725 Year 5 28,074,118 Year 6 32,814,141 Year 7 38,221,429 Year 8 42,092,289 Year 9 46,301,518 Year 10 50,931,670
Revenue Cost of sales Raw material cost Labor cost Machinery maintenance cost Electricity cost Total cost of sales Gross Profit General administration & selling expenses Administration expense Administration benefits expense Building rental expense Electricity expense Travelling expense Communications expense (phone, fax, mail, internet, etc.) Office expenses (stationary, entertainment, janitorial services, etc.) Promotional expense Depreciation expense Amortization of pre-operating costs Subtotal Operating Income Other income (rebate) Gain / (loss) on sale of office equipment Earnings Before Interest & Taxes Interest expense on long term debt (Project Loan) Subtotal Earnings Before Tax Tax NET PROFIT/(LOSS) AFTER TAX
1,200,000 60,000 360,000 91,795 60,000 60,000 90,000 423,000 120,150 16,400 2,481,345 460,355 217,140 677,495 162,124 162,124 515,371 141,000 374,371
1,320,000 66,000 396,000 100,974 66,000 66,000 99,000 513,975 120,150 16,400 2,764,499 1,010,098 263,841 1,273,938 148,426 148,426 1,125,513 171,325 954,188
1,452,000 72,600 435,600 111,071 72,600 72,600 108,900 608,933 120,150 16,400 3,070,854 1,563,318 312,585 1,875,903 130,422 130,422 1,745,481 202,978 1,542,504
1,597,200 79,860 479,160 122,179 79,860 79,860 119,790 717,742 120,150 16,400 3,412,200 2,215,716 368,441 2,584,157 110,925 110,925 2,473,232 239,247 2,233,985
1,756,920 87,846 527,076 134,396 87,846 87,846 131,769 842,224 120,150 16,400 3,792,473 2,981,594 432,341 71,800 3,485,736 89,808 89,808 3,395,927 280,741 3,115,186
1,932,612 96,631 579,784 147,836 96,631 96,631 144,946 984,424 130,069 4,209,562 3,883,608 505,338 4,388,945 66,940 66,940 4,322,006 328,141 3,993,864
2,125,873 106,294 637,762 162,620 106,294 106,294 159,440 1,146,643 130,069 4,681,288 4,927,064 588,610 5,515,674 42,173 42,173 5,473,501 382,214 5,091,287
2,338,461 116,923 701,538 178,882 116,923 116,923 175,385 1,262,769 130,069 5,137,871 5,447,492 648,221 6,095,713 15,351 15,351 6,080,363 420,923 5,659,440
2,572,307 128,615 771,692 196,770 128,615 128,615 192,923 1,389,046 130,069 5,638,651 6,005,248 713,043 6,718,291 6,718,291 463,015 6,255,276
2,829,537 141,477 848,861 216,447 141,477 141,477 212,215 1,527,950 130,069 6,189,510 6,618,780 784,348 7,403,127 7,403,127 509,317 6,893,811
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Pre-Feasibility Study
14.2.
Calculations
(216,910) (216,910)
(234,914) (234,914)
(254,411) (254,411)
(298,396) (298,396)
(323,163) (323,163)
(349,985) (349,985)
50,659
800,997
1,277,457
1,907,343
3,473,971
4,600,594
5,073,336
5,958,675
12,071,439
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Pre-Feasibility Study
14.3.
Calculations
Balance Sheet
Balance Sheet
SMEDA
Year 0 Assets Current assets Cash & Bank Accounts receivable Finished goods inventory Equipment spare part inventory Raw material inventory Pre-paid building rent Total Current Assets Fixed assets Machinery & equipment Furniture & fixtures Office equipment Total Fixed Assets Intangible assets Pre-operation costs Total Intangible Assets TOTAL ASSETS Liabilities & Shareholders' Equity Current liabilities Accounts payable Total Current Liabilities Other liabilities Deferred tax Long term debt (Project Loan) Total Long Term Liabilities Shareholders' equity Paid-up capital Retained earnings Total Equity TOTAL CAPITAL AND LIABILITIES 361,508
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
Year 10
11,511,151
15,685,161
21,003,030
26,863,850
33,727,148
41,073,397
409,296 409,296
499,813 499,813
596,283 596,283
708,196 708,196
837,956 837,956
988,356 988,356
1,155,887 1,155,887
1,286,330 1,286,330
1,431,337 1,431,337
1,374,457 1,374,457
1,953,307 1,953,307
2,166,570 2,166,570
2,629,585 2,629,585
3,138,901 3,138,901
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Pre-Feasibility Study
14.4. Technology
Required sSpare pParts & cConsumables: Suppliers credit agreements and availability as per schedule of maintenance be ensured before start of operations. The machines proposed are new and of Taiwanese origin, hence requiring little maintenance and repairing. Energy Requirement: The A generator has been recommended but should be used only for operating the machinery and other necessary equipment. All extra loads (Air conditioning, extra lights, computers, etc.) should be switched off while generator is operating. Machinery Suppliers: Due to high quality requirement of end the product, brand new machinery of Taiwanese origin has beenis recommended. In selecting the machinery, multiple sources must be explored. The availability of spares should also be considered. Such machinery is easily available in local markets e.g. REX market near Lahore Railway station. Quality Assurance Equipment & Standards: The Gglobal apex standard that needs to be complied with, for exporting leather wallets is REACH. The leather should only be sourced from tanneries that offer REACH compliancet leather. Similarly, Aadherence to buyers specification/requirement is similarly critical. Any deviations may result in huge claims charged by the buyer and may also result in loss of the client. Strict quality control procedures should be put in place throughout the production and packing process. It is recommended that the manufacturing unit may acquire ISO 9001 QMS certification.
Marketing Product Development & Packaging: Designing and packaging of wallets for exports is usually buyer driven. Strict compliance to the buyers requirements in design and materials must be adhered to. Advertisement and s & Point of Sale Promotion: Website of the business should be developed and regularly updated. All inquiries received to must be replied swiftly. During the 2nd year of operations, the business may subscribe to paid membership of a good B2B portal. Sales & Distribution Network: The owner should develop contacts/linkages with prospective international buyers through email, fax and telephone and social media. Lists of prospective buyers can be searched through various sources i.e. B2B sites, chambers of commerce and industry, international exhibitions, websites, etc.
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Pre-Feasibility Study
Human Resources Adequacy & Competencies: Skilled and experienced staff is necessary for the unit. Staff having experience in stitching of leather goods, gloves, garments, etc. should be preferred. 14.5. Useful Links
Prime Ministers Office, www.pmo.gov.pk Government of Pakistan, www.pakistan.gov.pk Ministry of Industries & Production, www.moip.gov.pk Small and Medium Enterprises Development Authority, www.smeda.org.pk State Bank of Pakistan (SBP), www.sbp.org.pk National Bank of Pakistan (NBP), www.nbp.com.pk First Women Bank Limited (FWBL), www.fwbl.com.pk Trade Development Authority of Pakistan (TDAP), www.tdap.gov.pk Securities & Exchange Commission of Pakistan (SECP), www.secp.gov.pk Federation of Pakistan Chambers of Commerce and Industry (FPCCI), www.fpcci.com.pk Pakistan Leather Garments Manufacturers & Exporters Association, www.plgmea.pk Pakistan Tanners Association, www.pakistantanners.org Pakistan Institute of fashion Design(PIDC), www.pifd.edu.pk Pakistan Fashion Council Design Council (PFDC), www.pfdc.org
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15.
KEY ASSUMPTIONS
Table 10: Machinery Assumptions
Number of Machines Installed Capacity Utilization (Year 1) Maximum capacity utilization Total Production of the unit per 8 hour shift
Table 11: Operating Assumptions
4 60% 90% 300 80,000 8 25 1 300 10% 10% 15 15 80,000 300 10% 100% 6 10% 10% Rs. 5,000 per month 3.00% 10 90% 10% 8% 8 12 1
Annual Production capacity Hours operational per day Days operational per month No. of Shifts Days operational per year
Table 12: Economy-Related Assumptions
Accounts Receivable cycle (in days) Accounts payable cycle (in days)
Table 14: Revenue Assumptions
Production capacity of the unit Sale price per unit in year 1 (in Rs.) Sale price growth rate Export sales
Table 15: Expense Assumptions
Pre-paid building Rent (months) Rent growth rate Raw material price growth rate Communication Expense Promotional Expense (% of Sales)
Table 16: Financial Assumptions
Project life Debt Equity Interest rate on long-term debt Debt tenure (Years) Debt payments per year Grace Period (Year)
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