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2014 PARTNERSHIP PROPOSAL

NEW YORKS PREMIER MUSIC EXPERIENCE

1 ISLAND, 2 EVENTS, 10 Artists, ONE FULL MOON Four years in the making, Full Moon is considered New Yorks premiere summer event Inspired by the legendary full moon parties of Thailand & Southeast Asia, Full Moon NYC is an infusion of the citys distinct culture and edge a transcendental beach party in the middle of New York Harbor with sounds by a carefully crafted lineup of musicians & DJs. An urban paradise with music from the best new artists & DJs, where fans come together to experience the magic of midnight under one full moon.

FULL MOON NYC - a tropical paradise in the middle of the worlds busiest harbor.

FULL MOON 2013 VIDEO RECAP

CLICK TO VIEW

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GOVERNORS ISLAND

A quick escape from the hustle & bustle of Manhattan, Governors Island is the perfect urban paradise for a concert with scenic views overlooking the Statue of Liberty and the Manhattan Skyline.

GREEN ROOM AREA

THE ISLAND IS EASILY ACCESSIBLE FROM MANHATTAN OR BROOKLYN VIA THE MTA SUBWAY SERVICE OR EAST RIVER FERRY

OUR CROWD: COVETED MILLENNIALS

DEMOGRAPHIC
21 - 35 YEAR OLD // 54% FEMALE, 46% MALE

AUDIENCE
Our audience encompasses the future vanguard of culture: Young & Beautiful, Talented & Original. The Full Moon crowd spends more for a good time. GA attendees spent over $100 on average Sold Out all 6 Bungalows ($1200/each) Sold Out 4 Super VIP Tables ($2500/each)

MATTE NOTABLE ATTENDEES

Actress Lindsay Lohan Model Karlie Kloss Model Chloe Norgaard Pop Star Charli XCX Musician Nick Zinner (of the Yeah Yeah Yeahs) Singer Alan Palomo (of Neon Indian) Singer/Producer Max Hershenow (of MS.MR) Model Sarah Stephens Model Drake Burnette Photographer Pablo Ravazzani Bloggers Gavin Doyle & Cole Miller Director Alistair Banks Grifn Author and Stylist Brittany Adams Professional Athlete Lars Anderson Artist Heath Newman Actor Kevin Korrigan

PRESS
NYLON GUYS
This past weekend I had the pleasure of attending Matte Projects latest effort, Full Moon NYC...Between the exotic street food, the beach, the music, and the Super Moon, it was easy to forget that city was only ferry ride away. The experience itself was amazing as someone who was born and raised in the city, I have never enjoyed anything quite like this so close to home.

MILK MADE
It seemed like electricity owed through every fan when the bands were playing. Not a single person on the grounds was standing still...Experiencing something that inspiring leaves you a bit stunned.

SOCIT PERRIER
There was no better way to spend a Saturday afternoon than listening to music while laying on the beach enjoying a creative and laid-back atmosphere. I can only hope the rest of this summer supplies us with more reasons to go party on the beach

FULL MOON 2013 FEATURED IN:

BLOOMBERG // NEW YORK MAGAZINE // INTERVIEW MAGAZINE // ROLLING STONES // THE WALL STREET JOURNAL // NYLON GUYS // REFINERY29 // BULLETT MAGAZINE // THUMP // MILK MADE

DIGITAL CONTENT

#FULLMOONNYC
2013 Reach: 3M 2013 Potential Impressions: 15M Two shows in 2014 will increase this reach 10x the current numbers

FULL MOON CONTENT GROWTH

FullMoon-NYC.com was a powerful, organic content portal In 2013

With two events bookending the summer, MATTE will fully develop FullMoon-NYC.com as a portal for original content.
Note: FullMoon-NYC.com also functions as the events ticketing page. From exclusive mixes, to lms, to photography, and editorial - FullMoon-NYC.com will be a destination for culture throughout Summer 2014.

GROWTH
ATTENDANCE HAS GROWN EXPONENTIALLY SINCE 2011.

2011 2012 2013

PAST ARTISTS

1,000 Attendees, 800 paid

2,500 Attendees, 1,200 paid

4,500 Attendees, 3,900 paid

YACHT // Miami Horror // Tanlines // Wild Belle // Gigamesh // Cyril Hahn // Float Fall // Yuksek // The Knocks // Wild Belle // HAERTS // The Dolls (Mia Moretti & Caitlin Moe) // The Deep DJs // Antoine Karl & The Woofgang // Little Daylight // Darius & Le Crayon // JDH & Dave P // Tesla Boy // Sneaky Soundsystem

PERRIER X FULL MOON 2014

Full Moon is the perfect opportunity for Perrier to seamlessly promote the brand through its four pillars: music, nightlife, art, and fashion. MUSIC & NIGHTLIFE Full Moon is the premiere New York nightlife event of the summer. With music as the the center focus of the event, Perrier will associate the brand with the top acts in the electronic and indie music industry Through promotional mixtapes,live music at the event, and post-event content, Perrier will engage with with New Yorks cutting edge music and nightlife scene. ART & FASHION Full Moon attracts NYCs most stylish and socially inuential music lovers. Full Moon will attract Perriers target audience through the promotional and recap lms, highlighting the fashionable crowd with targeted Perrier product placement for brand promotion and carefully designed exclusive Perrier x Full Moon apparel and merchandise. We see Full Moon as providing marketing deliverables for Perrier in three phases: Pre-Event Promotion On-Site Activation Post-Event Content

PROMOTIONAL MARKETING
FULL MOON 2013 POSTERS SEEN ON GIRLS // SEASON 3 // EPISODE 8

PROMOTIONAL CONTENT CAN INCLUDE A SHORT FILM AND EXCLUSIVE FULL MOON X PERRIER REFRESHING INSPIRATION MIXES PROMOTING PERRIERS INVOLVEMENT IN FULL MOON. SOCIET PERRIER BEACH HOUSE We can incorporate the Societ Perrier Beach House contest into the promotion for Full Moon, promoting before the activation onsite. A winner can receive a beach day bed VIP area at Full Moon SOCIET PERRIER MIX CONTEST To create an element of exclusivity, the contest will be between up and coming artists who submit a Full Moon Perrier mix, the winner of which will win VIP tickets PERRIER FULL MOON EARLY BIRD PACKAGE Added value to early bird ticket buyers by delivering a surprise Perrier Super Moon Package including: Case of Perrier Full VIP Perrier upgrade Perrier Branded USB drive with exclusive mix from Full Moon artist

ONSITE ACTIVATIONS

SOCIET PERRIER BEACH HOUSE

Societ Perrier Beach House that serves as a Perrier dedicated activation area and promotes the current Beach House initiative. The Beach House incorporates product sampling, promotion, and attendee social engagement. BOSCO PHOTO BOOTH Promotes the global Beach House initiative through social media Bosco Booth photos can be uploaded to attendees social media account with @SPerrier_USA and #fullmoonnyc Signage promoting the Beach House contest requires participants to use the correct # in order to enter In order to receive photo, Bosco requires users to submit their emails PERRIER BAR Branded bar with appropriate vintage Perrier signage Location for on-site Perrier giveaway opportunites

ADDITIONAL ONSITE ACTIVATIONS

ONSITE BRANDING ACTIVATION Perrier Logo placement on Full Moon event posters Full Moon 2014 Flyer Full Moon 2014 Wheatpastings Inclusion of Perrier logo in Full Moon custom art wall at entrance Digital display boards Logo placement on display screen Custom branded digital display structure Event paraphernalia Perrier branded Full Moon Water Bottles Brand sponsored wristbands Apparel ON-SITE PRODUCT ACTIVATION Sampling on line for ferry Sample thousands as they wait for ferry in the sun. Perrier Beach House and Bar Perrier activation encouraging hydration and case sales Full Moon + Perrier Themed Bar Cocktails Perrier branded batch cocktails in artist lounge Provide unique full moon / tropical themed cocktails for the attendees at the bars highlighting Perrier mixers Onstage Promotion Provide artists with Perrier branded water bottles to hydrate on stage VIP & Bungalow Perrier Product Placement Serve exclusively Perrier for VIP + Bungalow table service Custom Perrier hand fans displayed in Bungalows for VIP attendees to cool themselves from dancing

Artist / VIP Gting Perrier products Perrier Branded USB drive with exclusive mix from Full Moon Artist Perrier Bosco Photo Booth

CONTENT

FULL MOON PROVIDES AMAZING ACCESS TO PEOPLE AND ARTISTS AND WE FIND THE BEST WAY TO TAKE ADVANTAGE OF THIS IS THROUGH EXCLUSIVE CONTENT FOR SOCIET PERRIER:

FILM Promotional Film - Directed & Produced by MATTE (VIEW FULL MOON 2013 PROMO FILM) Recap Film - Directed & Produced by MATTE (VIEW PREVIOUS EXAMPLE) MUSIC Post live sets from Full Moon 2014 on website INTERVIEW Interviews with musicians, producers, and artists involved with the event PHOTO Bosco Booth photos as well as dedicated photographer onsite to capture brand Access to MATTE owned, fully licensed photography will be available for Perrier post-event commercial use

SOCIAL MEDIA
WE PROPOSE TO PROMOTE THE EVENT THROUGH MATTE AND PERRIER SOCIAL MEDIA CHANNELS, ENGAGING THE TARGET AUDIENCE AND CREATING A BUZZ BEFORE, DURING, AND AFTER THE EVENT INSTILLING THE FOUR PILLARS OF PERRIER IN THE CONSUMERS EVERYDAY SOCIAL MEDIA CHANNELS.

PROMOTIONAL DELIVERABLES: Promote the event on MATTE social media Third party media partner promote the event online and through social media platforms Run contests through social media platforms Societ Perrier Full Moon Beach House Contest Premiere exclusive music from Full Moon artists through Societ Perrier, third party media sponsor, and inuential social media platforms Provide tastemakers and social inuencers with Perrier branded gifts to promote on social media Encourage social media interaction with Early Bird Package recipients ONSITE DELIVERABLES: Perrier Instagram take over by social inuencer documenting the event On-site contest to win artist meet & greet Beach House Bosco Booth Photos send to attendees social media handles with @Perrier and #fullmoonnyc POST EVENT CONTENT DELIVERABLES: Social Media - push all major press, photos, lms, music through MATTE social media Third Party Media Partner - push all event photos, lms, music through 3rd partys online presence and social media outlets

LEVELS OF INVOLVEMENT
CRESCENT MOON: $5,000 PER EVENT PERRIER LOGO PLACEMENT: Onsite branding Full Moon Website Full Moon 2014 Flyer Perrier social media inclusion Ticket Giveaway contests + VIP upgrade 20 tickets allocated to event for Giveaways Societ Perrier Mix Contest (VIP tickets to winner) Perrier brand inclusion in Full Moon promo + recap ims HALF MOON: $15,000 PER EVENT ALL DELIVERABLES INCLUDED IN CRESCENT MOON (LEFT)

Product Sampling in line to ferry VIP & Bungalow Product Placement Content Promotion through Societ Perrier Full Moon 2014 Wheatpasting Logo Inclusion Artist lounge product placement & onstage placement Dedicated photographer/access to MATTE owned photography

FULL MOON: $30,000 PER EVENT ALL DELIVERABLES INCLUDED IN HALF MOON (ABOVE) Perrier Bar Artist interviews VIP Side of Stage Table Perrier Bosco Photo Booth Co-Branded Event Paraphernalia Perrier Full Moon Early Bird Package Societ Perrier Beach House Activation Tastemaker Gifting (Pre Event + Onsite) Promotional Perrier x Full Moon Art Mural in Manhattan location

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MATTE is a New York based creative agency that strives to deliver the best content for our clients. We take immense pride in what we do, and believe in achieving top-notch quality in our work. MATTE PROJECTS is our premier ticketed music property that pulls together the talents of best-in-class musicians, artists and designers. With years of experience in experiential and strategic marketing, we understand the importance of natural inclusion, strong narrative, and aesthetic direction for your activations. Through branded content production, inuential tastemakers and promotional execution, we deliver one-of-a-kind marketing strategies.

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CONTACT US:
MAX POLLACK // 646.331.4864 // max@matteprojects.com BRETT KINCAID // 917.414.6429 // brett@matteprojects.com