Scribd Logo
Upload

Welcome to Scribd!

  • 46 views

    The SUNBURN Compressed

    Uploaded by

    7889628078ks
    The details of The Sunburn for Event’s department

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    The SUNBURN Compressed

    Uploaded by

    7889628078ks
    46 views12 pages
    The details of The Sunburn for Event’s department

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The details of The Sunburn for Event’s department

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    46 views12 pages

    The SUNBURN Compressed

    Uploaded by

    7889628078ks
    The details of The Sunburn for Event’s department

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

     INTRODUCTION TO THE SUNBURN FESTIVAL:

     Title: Sunburn Festival

     Subtitle: Celebrating Music, Culture, and


    Adventure

     Image: Vibrant crowd at Sunburn Festival.


     BIOGRAPHICAL DETAILS OF THE SUNBURN FESTIVAL
    a)Origin: Established in 2007, Sunburn Festival originated in Goa, India, as a three-day electronic
    dance music festival.

    b) Organisers: Sunburn Festival is organized by Percept Live, a subsidiary of Percept Limited, one of
    India’s
    leading entertainment, media, and communications companies.

    c)Objective: The festival aims to provide an unparalleled experience for music enthusiasts,
    showcasing renowned DJs, promoting cultural exchange, and fostering a sense of community among
    attendees.

    d) Concept: Sunburn Festival combines music, art, food, and adventure sports to create a multi-
    dimensional
    experience for attendees, with stages featuring various genres of electronic music, from EDM to techno.

    AN IMAGE FROM THE SUNBURN MUSIC FESTIVALS’ FIRST EDITION


     COMPETITORS OF THE SUNBURN FESTIVAL:
    Some of the notable competitors of the Sunburn
    Festival are:

    THE THE ULTRA MUSIC


    TOMORROWLAND FESTIVAL

    THE THE ELECTRIC DAISY


     SPONSORS OF THE SUNBURN FESTIVAL:
    The Sunburn Festival has been sponsored by a variety of brands over the years. Some of them
    are:

     Kingfisher Packaged Drinking Water


     Skybags
     FastTrack
     Magic Moments Music Studio
     Bourbon
     Captain Morgan Cola
     Havmore
     Tinder
     JBL
     Park Avenue
     Airtel 4G
     Shein
     Go-Pro
     Appy Fizz
     Red Bull
    THE PARTNERS OF THE SUNBURN FESTIVAL:

    Types of the partners involved in The Sunburn


    Festival are:
    Sponsorship Partners: Companies that provide financial support to the festival in
    exchange for promotional opportunities and brand visibility.
    Media Partners: Media partners collaborate with Sunburn to promote the
    festival through various channels such as television, radio, print, and online
    platforms.
    Hospitality Partners: These partners may include hotels, resorts, travel
    agencies, and transportation companies that offer services and accommodations to
    festival attendees.
    Production Partners: Production partners assist with the technical aspects of
    the festival, providing equipment, staging, lighting, sound systems, and other
    infrastructure necessary for the event’s success.
    Government and Local Partners: Sunburn may collaborate with government
    agencies, local authorities, and community organizations to ensure compliance with
    regulations, coordinate logistics, and address any concerns related to hosting the
    festival.
    THE PARTNERS OF THE SUNBURN FESTIVAL:
     ASSOCIATES OF THE SUNBURN FESTIVAL:
    The important associates of the Sunburn Festival are:

    Artists and Performers


    Venue Partners
    Production Teams
    Food and Beverage Partners
    Merchandise Partners
    Marketing and Promotion Partners
    Community and Nonprofit Partners

    The Sunburn Festival typically features a lineup of popular DJs and electronic music artists. Some
    notable performers who have been associated with the festival in the past include:

     Martin Garrix
     David Guetta
     Afrojack
     Armin van Buuren
     Dimitri Vegas
     Like Mike
     KSHMR and many others. However, the specific lineup can vary from year to year.
    THE MARKETING AND ADVERTISING CAMPAIGNS:

    The marketing and advertising campaign for the Sunburn Festival typically involves a
    multi-channel approach to reach its target audience. This may include:

    1. Social Media
    2. Influencer Collaborations
    3. Email Marketing
    4. Outdoor Advertising
    5. Digital Advertising
    6. Partnerships and Sponsorships
    7. Press Releases and Media Coverage
    8. Website and Mobile Apps

    Overall, the goal of the marketing and advertising campaign is to generate


    excitement,
    drive ticket sales, and create a memorable experience for attendees.
     THE EVOLUTION OF THE SUNBURN
    FESTIVAL:
    Here’s the evolution of The Sunburn Festival:
     Early Years (2007-2010): Sunburn Festival was launched in 2007 in Goa, India, as Asia’s first
    electronic dance music (EDM) festival.

     Expansion and Growth (2011-2015): As EDM gained popularity globally, Sunburn expanded
    its reach and began attracting a more diverse and international audience.

     Corporate Partnership and Branding (2016-2019): In 2016, Sunburn entered into a


    strategic partnership with Percept Live, a leading entertainment and event management
    company in India.

     Digital Transformation (2020-present): With the onset of the COVID-19 pandemic in 2020,
    Sunburn, like many other events, faced unprecedented challenges. However, the festival
    quickly adapted by embracing digital platforms to connect with its audience virtually.

    Throughout its evolution, Sunburn has remained committed to its core values of
    promoting electronic music culture, fostering creativity, and providing
    unforgettable experiences for its attendees.
     THE MEDIA IMPRESSION ABOUT THE SUNBURN FESTIVAL:
    The media impression about Sunburn Festival has been generally positive.
    Here are some key aspects of the media impression:
     Global Recognition
     Cultural Impact
     Economic Contribution
     Challenges and Controversies
     Innovation and Evolution

    The media impression of Sunburn Festival is largely favorable, portraying it as a vibrant


    cultural event that celebrates music, creativity, and community. While challenges and
    controversies may arise from time to time, Sunburn’s positive impact on the electronic
    music scene and the communities it serves remains a dominant theme in media
    coverage.
    THE SUNBURN FESTIVAL
    A PRESENTATION BY
    KAVYA SHARMA

    PURSUING
    BBA IN EVENT MANAGEMENT & P.R.
    (2021-2024)

    NAEMD JAIPUR.

    THANK
    YOU

    You might also like