Mazda Amresearch
Mazda Amresearch
Mazda Amresearch
4 April 2014
BUY
(Maintained)
Rationale for report: Company Visit
Investment Highlights
We re-affirm our high conviction BUY on Berjaya Auto (BAuto) following recent meeting sessions with management as well as a plant visit. Our fair value is raised to RM3.00/share (from RM2.50/share previously) after raising our earnings projections and rolling over our valuation to CY15F earnings. Management expects FY14F volumes at 9K-10K units (+25% YoY), rising by 30%-48% to 13K-14K in FY15F; these are 3%-11% higher than our FY14F-15F estimates. The CBU 2.0 litre Mazda 3 (C-segment) was launched in mid-Mar 2014 with initial orders hitting 150-200 units. The CKD launch, which entails a 1.5 litre variant, is expected in Oct 2014 and should be a huge volume kicker. Management has a volume target of 5K/annum for the Mazda 3 (vs. our forecast of 3.2K/annum). The Mazda 6 CKD (Dsegment) will be launched in 4QFY15F at production of 250/month vs. our sales assumption of 190/month. This is the next model slated for exports. New models in the pipeline that we have yet to factor in include the CX3 (a high volume Bsegment SUV) and a new CX5 variant (both in FY16F). BAutos EEV incentive application for the CKD CX5 was approved last quarter. This raises the excise duty rebates it is enjoying by 25% from the existing base. Duty cost is huge, at up to 40%-45% of operating cost. We estimate the CX5s cost to drop by 10%-11% post-incentive, mainly from 4QFY14 as CKD production recovery becomes more pronounced. Management targets CKDs to account for 75% of TIV in FY15F (vs. our FY14F: 44%, FY15F: 67%, FY16F: 83%) mainly due to the deviation in Mazda 3 projection. Any higher than expected sales of the Mazda 3 means upside to both our volume and margin forecasts. Production at Inokom has improved to 800-900/month from 400500/month in the past quarter following Mazdas assistance in resolving production issues. A dedicated Mazda trim & final shop will be ready by end April, which will increase capacity to 1,300-1,400/month. MMSB is also considering constructing its own paintshop to free up the current production bottleneck, which can further expand capacity by 80% to 2,500/month. We raise our projections by 4%-18% over FY15-16F (and FY14F by 1%) to factor in higher duty savings gained from EEV incentives and Mazda 6 exports at a rate of 4K/annum from 4QFY15. Our projections are now 20%-30% higher than consensus. Even the strong outperformance in its recent 3QFY14 results (which exceeded consensus expectations by 22%) has yet to be reflected in the share price. At 10.6x FY15F PE, BAuto trades at a16% discount to the sector despite having the strongest growth trajectory driven by a more efficient cost base from a switch to a CKD-driven business model. Over the past 3 months, consensus earnings have been revised up by 23% (See Chart 2). Net cash of RM178mil (FY15F) accounting for 12% of market cap, suggests room for acquisitive growth. In the near-term, a recovery in Mazda TIV following its production recovery and outperformance in upcoming 4QFY14F results are strong catalysts.
Free Float (%) Avg Daily Value (RMmil) Price performance Absolute (%) Relative (%)
4.00
1,966
3.00
1,874 I n d e x 1,781 P o i n t s
) M 2.00 R (
1.00
1,689
0.00 N o v 1 3
BerjayaAuto FBM KLCI
1,596
PP 12247/06/2013 (032380)
Berjaya Auto Bhd We re-affirm our BUY call on Berjaya Auto (BAuto) following recent meeting sessions with management as well as a plant visit. Our fair value is raised to RM3.00/share (from RM2.50/share previously) after raising our earnings projections and rolling over our valuation to CY15F earnings. We continue to peg BAuto at 13x PE, at a premium to sector PE due to above-industry growth rate, exposure to high growth overseas markets in Thailand and the Philippines and its status as the best proxy to Malaysias EEV program. Among key topics of discussion during the meetings were:- (1) Volume targets and new model strategies over the next 3 years; (2) Addressing production issues which are holding back BAutos earnings potential; and (3) BAutos status in the Energy Efficient Vehicle (EEV) program.
4 April 2014
model to be a critical volume driver for BAuto from 2HFY15F onwards. Management has a base case volume target of 4,800/annum (400/month) for the new Mazda 3, and a blue sky target of 10,000/annum (vs. our conservative forecast of 3,200/annum, or 267/month). Key competitors in the C-segment include the Honda Civic, Toyota Altis and the Nissan Sylphy. While all these models entail cheaper pricing than the CBU Mazda 3, the 1.5 litre CKD variant will be uniquely positioned at the higher end of the high volume B-segment and at the lowest end of the C-segment price range.
Toyota Altis (2.0 ) Honda Civic (1.8 - 2.0) Nissan Sylphy (2.0)
Toyota Vios (1.5) Nissan Almera (1.5) Honda City (1.5) Source: Company / AmResearch
Berjaya Auto Bhd the Mazda 2 models to be produced in Thailand, but tweaks will have to be done as the 1.3 litre engine may not be able to achieve sufficient fuel economy to qualify for the Eco Car program. The Mazda 2s body and weight was designed to be powered by a 1.5 litre engine. Mazda is the only major Japanese player that has yet to participate in Thailands Eco Car program and if the Mazda 2 does not qualify, the model will be priced at a disadvantage against local competition such as the Toyota Yaris and Nissan March. Thailands Eco Car program entails a reduction in luxury tax to 14% vs. 30% imposed on non-Eco Cars. Unlike most of its rivals, Mazda does not have much choice in choosing cars for the Eco Car project as the Mazda 2 is the only model in its global portfolio that has the potential to qualify for the program. And unlike Malaysias EEV program which covers the whole spectrum of passenger vehicles, Thailands Eco Car program is solely focused on the compact car segment.
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However, the capacity expansion is specifically for the trim & final process and a bottleneck still arises from the paintshops limited capacity.
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Segments A
Details Micro Car City car Super Minicar Small Family Car Large Family Car/ Compact Executive Car Executive Car Luxury Car Large 4x4 Others
B C D E F J Others
1001 - 1250 1251 - 1400 1401 - 1550 1550 - 1800 1801 - 2050 2051 - 2350 2351 - 2500
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75% and therefore only 25% of the content of the vehicle is chargeable by excise duties. In short every Ringgit value of component that is localised will be matched by RM1.50 in excise duty rebate (in the case of a 1.5x IAF multiplier). To be more specific, say for example, a car that entails exfactory cost of RM100,000, of which RM50,000 of the cost is derived from Malaysia (i.e. a 50% localisation rate); under the current IAF system, the amount of excise duty charged on the car would be 75% (i.e. we use the duty rate for a 1.5 litre B-segment model) on the value of imported kits (in this case, RM50,000), translating into an absolute excise duty charge of RM37,500. However, with an IAF multiplier of 1.5x, the localisation rate is artificially increased to 75%, meaning only RM25,000 (or 25%) of the vehicle content is charged with the 75% excise duty rate, translating into total excise duty cost of just RM18,750. This is 50% lower than the excise duty payable of RM37,500 without the IAF multiplier, as explained in the prior paragraph. This also translates into an effective excise duty rate of just 18.8% (i.e. RM18,750/RM100,000) versus the average 40%-50% that most non-nationals are paying currently (See Table 7). With the adjustment to the IAF system, Malaysias vehicle excise duty structure becomes a lot more competitive relative to that of Thailands 17%-40% and Indonesias 30%-75%, which does not practice a localisation-driven excise duty rebate system like Malaysia.
Honda City (1.5) 7.1 * Exact technical information yet to be released by Mazda, based on various external reviews Source: Various / AmResearch
Price (RM/unit) Mazda CX5 (2.0) SkyActiv (CKD) Honda CRV (2.0) (CKD) Nissan X-Trail (2.0) (CKD) Source: Company / AmResearch 136,943 - 154,385 148,800 148,800
Total cost of a car of which: Local cost of which: Imported cost Localisation rate Excise duty rate IAF multiplier Localisation rate post-IAF Excise duty paid Effective excise duty rate
100,000 50,000 50,000 50.0% 75.0% 1.5 75.0% 25,000 18,750 18.8%
As the IAF multiplier offered under the EEV incentive scheme ranges from 1.1x to 1.6x, this means that local players have the opportunity to lower excise duty cost by up to 60% from the current base.
Berjaya Auto Bhd The incentive will have a significant impact on cost saving (and potentially car pricing if passed on to consumers) as excise duty cost accounts for up to 30%-40% of the cost of sales of a car manufacturer currently. More importantly, if a manufacturer increases an EEV models base localisation rate to circa 65% (using the same example), the effective excise duty rate paid by manufacturers can reduce to almost zero (See Table 8).
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As it is, the strong outperformance in BAutos 3QFY14 results (which exceeded consensus expectations by 22% if annualised) has yet to be reflected in the share price. At 10x FY15F PE, BAuto is trading at 16% discount to sector average despite having the strongest growth trajectory driven by rising cost efficiency from a switch to a CKD-driven business model. Over the past 3 months, consensus earnings have been revised up by 23%. Net cash of RM178mil (FY15F) accounting for 12% of market cap, suggests room for acquisitive growth. In the near-term, a recovery in Mazda TIV following its production recovery and outperformance in upcoming 4QFY14F results are strong catalysts.
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Published by AmResearch Sdn Bhd (335015-P) (A member of the AmInvestment Bank Group) 15th Floor Bang unan AmBank Group 55 Jalan Raja Chulan 50200 Kuala Lumpur Tel: ( 0 3 ) 2 0 7 0 - 2 4 4 4 ( r e s e a r c h ) F a x: ( 03 ) 2 07 8- 3 1 6 2 Printed by AmResearch Sdn Bhd (335015-P) (A member of the AmInvestment Bank Group) 15th Floor Bang unan AmBank Group 55 Jalan Raja Chulan 50200 Kuala Lumpur Tel: ( 0 3 ) 2 0 7 0 - 2 4 4 4 ( r e s e a r c h ) F a x: ( 03 ) 2 07 8- 3 1 6 2
The information and opinions in this report were prepared by AmResearch Sdn Bhd. The investments discussed or recommended in this report may not be suitable for all investors. This report has been prepared for information purposes only and is not an offer to sell or a solicitation to buy any securities. The directors and employees of AmResearch Sdn Bhd may from time to time have a position in or with the securities mentioned herein. Members of the AmInvestment Group and their affiliates may provide services to any company and affiliates of such companies whose securities are mentioned herein. The information herein was obtained or derived from sources that we believe are reliable, but while all reasonable care has been taken to ensure that stated facts are accurate and opinions fair and reasonable, we do not represent that it is accurate or complete and it should not be relied upon as such. No liability can be accepted for any loss that may arise from the use of this report. All opinions and estimates included in this report constitute our judgement as of this date and are subject to change without notice. For AmResearch Sdn Bhd
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