Questionnaire for supply chain management of mcdonald

1. How do you manage your supply chain?

1
Close partnership with suppliers

2
Close partnership with customers

3
JIT supply

4
e-procurement

6
Outsourcing

7
Subcontracting

8
Other, please specify


2. How successful do you think is your company in managing its supply chain in general?

Not successful at
all
Not successful
Somewhat
successful
Successful Very successful
1

2

3

4

5


3. Which of the following you think that your company needs to do in order to manage its
supply chain better?

Improve
Start
Implementing
Satisfied
already
Not
appropriate
Close partnership with suppliers
Close partnership with customers
JIT supply
e-procurement
Outsourcing
Subcontracting



4.Does your company have a separate logistics department?

YES

NO

5.Does your company have a clear logistics strategic plan?

YES

NO

6. What types of systems are currently in use in your company to support Supply Chain
Management?


Custom-
made
Standard
package
Not in
use
Material Requirements Planning (MRP)
Manufacturing Resources Planning (MRPII)
Enterprise Resource Planning (ERP)
Warehouse Management System (WMS)
Supply Chain Management (SCM)
Customer Relationships Management (CRM)
Just In Time (JIT)


7. How much did you actually benefit from using these systems?

Not at all Little Average Greatly A lot
Dont
know
(1) (2) (3) (4) (5)
Better quality of information
Better quantity of information
Flexibili. ty
Reduced lead-time in production
Cost saving
Forecasting
Resource planning
Better operational efficiency
Reduced inventory level




Other (specify)


8 .In what level your company is facing the problems below when using these systems?

No
problem at
all
Little
problem
Some
problem
Significan
t problem
Serious
problem

Dont
know
(1) (2) (3) (4) (5)
Resistance to change from employees
Resources shortages e.g. no
maintenance and update

Skills shortages e.g. Computer illiteracy
within the company

Insufficient vendor support
Hidden cost
Integration with existing system
Integration with suppliers system
Integration with customers system
Other (specify)




9. What types of systems do you plan to implement in the near future (within the next 2 years)?


Custom-
made
Standard
package
Not going to
implement
Material Requirements Planning (MRP)
Manufacturing Resources Planning (MRPII)
Enterprise Resource Planning (ERP)
Warehouse Management System (WMS)
Supply Chain Management (SCM)
Customer Relationships Management (CRM)
Just In Time (JIT)
Other (specify)


From farm two degrees Celsius in 90 minutes is the first step to quality. For example, the Rs 262-crore
Dynamix Dairy Industries, located in Baramati in Pune district of Maharashtra, manufactures cheese
slices for McDonalds at 10 metric tonnes per month. Dynamix has helped set up 15 bulk cooling
centres throughout the district from which it purchases milk. Each cooling centre, which is equipped
with modern measuring and testing equipment and a large cooling tank, is not more than a few
kilometers away from local dairy farms. A farmer can deliver milk even twice a day on his bicycle and get
a printed receipt on the spot, which also lists the quality of the milk supplied by him as per fat content,
colour and solids content. If the milk is sub-standard or adulterated, it is rejected on the spot. A batch of
milk can vary from one litre to 10 litres, or more. Each batch is mixed in one large stainless steel cooler
and chilled immediately to two degrees Celsius to stop bacterial growth and preserve freshness. From
this point onwards, until just before the burger is actually served in a McDonalds restaurant hundreds
of kilometers away, the temperature is never allowed to increase. When the refrigerated milk arrives at
the Dynamix plant at Baramati, the milk in every single tanker is thoroughly tested and rejected if found
sub-standard, adulterated or contaminated. The sophisticated testing lab can check fat content with an
accuracy of 0.1 per cent. It can even detect minute traces of pesticides or antibiotics administered to
cows. This instant feedback and the rejection of the entire tanker-load forces farmers to follow the best
practices in terms of animal husbandry, use proper feeds, cut down on the indiscriminate use of
pesticides and animal medicines and completely stop even the slightest attempts at adulteration.
From farm two degrees Celsius in 90 minutes is the first step to quality. For example, the Rs 262-crore
Dynamix Dairy Industries, located in Baramati in Pune district of Maharashtra, manufactures cheese
slices for McDonalds at 10 metric tonnes per month. Dynamix has helped set up 15 bulk cooling
centres throughout the district from which it purchases milk. Each cooling centre, which is equipped
with modern measuring and testing equipment and a large cooling tank, is not more than a few
kilometers away from local dairy farms. A farmer can deliver milk even twice a day on his bicycle and get
a printed receipt on the spot, which also lists the quality of the milk supplied by him as per fat content,
colour and solids content. If the milk is sub-standard or adulterated, it is rejected on the spot. A batch of
milk can vary from one litre to 10 litres, or more. Each batch is mixed in one large stainless steel cooler
and chilled immediately to two degrees Celsius to stop bacterial growth and preserve freshness. From
this point onwards, until just before the burger is actually served in a McDonalds restaurant hundreds
of kilometers away, the temperature is never allowed to increase. When the refrigerated milk arrives at
the Dynamix plant at Baramati, the milk in every single tanker is thoroughly tested and rejected if found
sub-standard, adulterated or contaminated. The sophisticated testing lab can check fat content with an
accuracy of 0.1 per cent. It can even detect minute traces of pesticides or antibiotics administered to
cows. This instant feedback and the rejection of the entire tanker-load forces farmers to follow the best
practices in terms of animal husbandry, use proper feeds, cut down on the indiscriminate use of
pesticides and animal medicines and completely stop even the slightest attempts at adulteration.
Trikaya Agriculture, a major supplier of iceberg lettuce to McDonald's India, is one such enterprise that
is an intrinsic part of the cold chain. Exposure to better agricultural management practices and sharing
of advanced agricultural technology by McDonald's has made Trikaya Agriculture extremely conscious of
delivering its products with utmost care and quality. Initially lettuce could only be grown during the
winter months but with McDonald's expertise in the area of agriculture, Trikaya Farms in Talegaon,
Maharashtra, is now able to grow this crop all the year round. McDonald's has provided assistance in the
selection of high quality seeds, exposed the farms to advanced drip-irrigation technology, and helped
develop a refrigerated transportation system allowing a small agri-business in Maharashtra to provide
fresh, high-quality lettuce to McDonald's urban restaurant locations thousands of kilometers away. Post
harvest facilities at Trikaya include a cold chain consisting of a pre-cooling room to remove field heat, a
large cold room and a refrigerated van for transportation where the temperature and the relative
humidity of the crop is maintained between 1 C and 4 C and 95% respectively. Vegetables are moved
into the pre-cooling room within half an hour of harvesting. The pre-cooling room ensures rapid vacuum
cooling to 2 C within 90 minutes. The pack house, pre-cooling and cold room are located at the farms
itself, ensuring no delay between harvesting, pre-cooling, packaging and cold storage. With this cold
chain infrastructure in place, Trikaya Agriculture has also a plan to export this high value product to
other international markets, especially to McDonald's Middle East and Asia Pacific operations.
McDonald's expertise in packaging, handling and long-distance transportation has helped Trikaya to do
trial shipments to the Gulf successfully. In addition to export, McDonald's assistance has enabled Trikaya
Agriculture to supply this crop to a number of star-rated hotels, clubs, flight kitchens and offshore
catering companies all over India.
Vista Processed Foods Pvt. Ltd., McDonald's suppliers for the chicken and vegetable range of products, is
another important player in this cold chain. Technical and financial support extended by OSI Industries
Inc., USA and McDonalds India Private Limited have enabled Vista to set up world-class infrastructure
and support services. This includes hi-tech refrigeration plants for manufacture of frozen food at
temperatures as low as - 35 C. This is vital to ensure that the frozen food retains it freshness for a long
time and the 'cold chain' is maintained. The frozen product is immediately moved to cold storage rooms.
With continued assistance from its international partners, Vista has installed hi-tech equipment for both
the chicken and vegetable processing lines, which reflect the latest food processing technology (de-
boning, blending, forming, coating, frying and freezing). For the vegetable range, the latest vegetable
mixers and blenders are in operation. Also, keeping cultural sensitivities in mind, both processing lines
are absolutely segregated and utmost care is taken to ensure that the vegetable products do not mix
with the non-vegetarian products. Now, at Vista, a very wide range of frozen and nutritious chicken and
vegetable products is available. Ongoing R&D, both locally and in the parent companies, work towards
innovation in taste, nutritional value and convenience. These products, besides being supplied to
McDonald's, are also offered to institutions like star-rated hotels, hospitals, project sites, caterers,
corporate canteens, schools and colleges, restaurants, food service establishments and coffee shops.
Today, production of better quality frozen foods that are both nutritious and fresh has made Vista
Processed Foods Pvt. Ltd. a name to reckon within the industry.
McDonald's local supply networks through Radhakrishna Foodland, which operates distribution centres
(DCs) for McDonald's restaurants in Mumbai and Delhi. The DCs have focused all their resources to meet
McDonald's expectation of 'Cold, Clean, and On-Time Delivery' and plays a very vital role in maintaining
the integrity of the products throughout the entire 'cold chain'. Ranging from liquid products coming
from Punjab to lettuce from Pune, the DC receives items from different parts of the country. These
items are stored in rooms with different temperature zones and are finally dispatched to the
McDonald's restaurants on the basis of their requirements. The company has both cold and dry storage
facilities with capability to store products up to -22 C as well as delivery trucks to transport products at
temperatures ranging from room temperature to frozen state.