CONTENTS

1. Introduction:
Objectives
Research Methodology
Methods of Data Collection
Scoe ! "i#itation
2. Discussion on te$t%
3. Data &nalysis ! Interretation%
4. 'indings%
5. Conclusion%
6. Reco##endation%
7. &nne$ure:
(ibliograhy
)uestionnaire

INTRODUCTION

Over the years one of the great breakdowns in many of the small
businesses that Ive worked with lies in area of sales.
Now it might be tempting to conclude that what I referring to is a lack
of sales, but what Im really getting at is a misunderstanding theres
actually a distinction between sales and marketing.
Some of this might simply be semantics because the terms are widely
fumbled around in various places, but heres what I find to be true.
Business owners either fail to address the functions as separate or
choose to view selling as marketing. ither way, they end up limiting
the effectiveness of both.
!he trouble with this mindset is that social media and inbound
marketing has actually made the distinction even harder to
appreciate. !here was a time when marketing created brochures and
sales people delivered them. Now prospects can create their own
brochure of sorts using reviews, search engines and social
connections and they certainly dont need a salesperson for an
information dump.

In the most traditional view marketing is charged with lead
generation, lead conversion and customer e"perience. #ead
conversion, or what one might think of simply as sales, is a central
and separate function that must be wholly integrated into the entire
marketing framework.
!he tricky part is holding the view of separate and integrated
simultaneously.
So often lead generation dominates the marketing mindset and sales
is either not addressed in any systematic manner or simply left to $the
sales guys% to do what they do. &'nd lets not even bring up how little
thought is given to the customer e"perience part of marketing.(
ver wonder why the greatest challenge most organi)ations face is
getting sales and marketing on the same page*
+eres my recipe for treating sales as function of marketing while
giving it the appropriate separation.
(ring sales into the #ar*eting lanning hase
,ield sales people often understand the needs, wants, stories and
personas of your best customers better than anyone else in the
organi)ation and yet they are rarely included in ideal client and value
proposition discussions. veryone involved in the marketing function,
yes this includes sales and customer service people, should play a
role in digging up research, crafting the message, outlining ob-ectives
and determining how the marketing game is played from .uarter to
.uarter.
Create an integrated sales rocess
If you follow step one then it makes logical sense that the entire
marketing department play a role in crafting an integrated sales
process and not -ust the sales manager. veryone involved in the
selling function should have a clear process for discovery,
presentation, nurturing and converting. !he process must be fully
understood and supported by marketing and everyone must be
taught how to conduct the process. +eres a tip, look to the most

successful salespeople in the organi)ation and odds are they have
your process ready to be mimicked.
+ire #ore educators and engineers
!he common belief is that good sales people are good relationship
builders. /hile relationship building is crucial, its often viewed in the
light of outward social skills. In sales today relationships are often
-udged not on the merits of likability, but on the merits of value. /hat
prospects need from a sales person is someone who can get them to
think differently about a problem or teach them how to do something
they dont yet understand. 0our tech people might actually be the
best people for this type of selling.
,ie- sales as an e$tension of lead generation
!odays sales people need to write and speak as well as network and
follow1up. Smart salespeople understand that they are also in the
brand building, reputation monitoring, community managing business
and marketing departments and sales managers need to enable
sales people to produce content, participate in social networks,
contribute e"pert articles and get to podiums as often as possible.
(lur the lines bet-een lead conversion and custo#er e$erience
Ive always contended that a sale isnt a sale until the customer
receives the result they are e"pecting. !his mindset suggests that the
sales staff should be intimately involved is measuring results,
introducing new ways to use old products, solving problems and
digging up referrals at significant moments of truth.
#argely what Im suggesting is that you make sales a separate
function by creating a separate process but you integrate it by
overlapping the function into lead generation and customer
e"perience.

234evelop sales plan 5 strategies for developing business.
637rovide detailed 5 accurate sales forecasting and tracking the
same.
839ompile information and data related to customer and prospect
interactions.
:3;onitor customer, market and competitor activity and provide
feedback to company.
<3'chieve desired market share in defined areas. =eep team
members highly motivated and support them to accomplish desired
results.
>3/ork closely with marketing functions to establish channel and
partner programmer.
?3#ook after national sales set for products in terms of all aspects,
including achieving sales through distribution network.
@3stablishing strong customer base.
A3creating and managing list of prospects across various target client
segments. 9reate awareness and branding of services.
2B3 ;anaging key customer relations and participate in closing
strategic opportunities.
223 9ontacting client prospects across target client segmentsCmarkets
and systematic follow up with each prospect.
263 Dow and manage the sales teams, operations and resources to
deliver profitable growth.
283 9ontrol receivable management.
2:3 7roactively support each of the team member to achieve their
target.
2<3 4efine and oversee incentive programmer that motivate the sales
team to achieve their sales.
2>3 4efine and co1ordinate sales training programmers that enable
staff to achieve their potential growth.
2?3 ;anaging, motivating and directing the team in achieve their
targets.
2@3 'chieving sales target in terms of value and units.
S&"ES '.NCTION

2A3 "ceed customer e"pectations and contribute to a high level of
customer satisfaction.
6B3 4evelop a strong key opinion leaders base.
623 Build relationship with customers undeveloped business in a
districtCterritoryCregion as per company policy and goals.
663 4evelop new territories and establish new dealer network.
683 4evelop and implement sales strategies and ob-ectives.
6:3 !hrough effective leadership, inspiration and lead, develop sales
team to achieveCe"ceed sales targets, due to in1depth knowledge of
customer needs 5 sharpen competitive knowledge and market
trends.
6<3 /ork with all levels of customer management, developing long
relationships, increase customer self1satisfaction and build loyalty
and confidence.
6>3 +ire and develop sales staff, have e"cellent man management,
communication and analytical skills.
6?3 /ork with operations and other teams for developing new service
offerings.
6@3 7ut in place infrastructure and systems to support the success of
sales function.
6A3 !o increase market share at doctors level.
8B3 4eveloped ethical work culture, process and desire to get
success among team members.
823 !ravel for in1person meetings with customers.


DISTRIBUTION CHANNEL OF JAYPEE CEMENT

Main Objective
!o know the best cement company in Dewa region with better
$Network promotional activities% for their brand promotion.
Sub Objective
a( !o identify the leading company.
b( !o identify best promotional method.
c( !o know current position of Dewa market.
d) To collect the suggestion of dealers and retailers for the improvement of Network
promotional activities conducted ! "a!pee Cement for their rand promotion#
O(/ECTI,E

RESE&RC+ MET+ODO"O01
Meaning of Research
!he term Eresearch is composed of two words ED and ESearch
which means to search again. Desearch is conducted to search for
new facts or to modify the e"isting facts. !he obvious function of
research is to add new knowledge to the e"isting store as well as to
remove the misconceptions and ignorance of mankind. !hus,
research is a process and means to ac.uire knowledge about any
natural or human phenomena. It is the pursuit of the truth with the
help of study, observation, comparison and e"periment.
Definition of research
$Desearch is the process of systematically obtaining accurate
answers to significant and pertinent .uestions by the use of the
scientific method of gathering and implementing information.%
-Clover &
Balsely
$Desearch is a method of studying, analy)ing and conceptuali)ing
social life in order to e"tend, modify, correct and verify knowledge
whether that knowledge aids in construction of theory or in practice of
an art.%
-P.V.Young
Meaning of Research Design
Desearch design is a working plan prepared by the researcher before
the actual start of research work. It is the conceptual structure within
which research activity is conducted. It is a strategic plan of research.
Desearch design includes an outline of what the researcher will do
from writing the hypothesis and its operation to collection, analysis
and interpretation of data.

"ampleF ' house builder prepares a blueprint of the entire building
before commencing the actual construction.
Meaning of Sa#le
' part of the population which is studied for making -udgment about
the entire population is called a sample. 4ifferent ;ethods of drawing
a sample out of a given population have been developed by the
statisticians. !hese methods with the help of which a sample is drawn
out of a given population are called as a techni.ue of sa#ling%
Sa#le Design
23 Sa#le si4e : Considering the constraints5 it -as decided
to conduct the study based on sa#le si4e
of 266 resondents%
73 Sa#ling city : Re-a city ! its nearby areas 8Maihar5
&#aratan5 Ra#nagar5 9olga-an3%
:3 Sa#ling #ethod : Non;robability sa#ling5 Convenience
sa#ling%
$) %ampling unit & Rewa distt#

MET+ODS O' D&T& CO""ECTION
!here are two methods of data collection G
2( 7rimary ;ethod F !hrough interaction with dealers 5
retailers.
!hrough .uestionnaires filled from
dealers, retailers 5 consumers.
6( Secondary ;ethod F /ebsites, ;aga)ines, Boks etc.
Tools used for Data Collection
!here are several methods of collecting primary data, particularly in
surveys and descriptive research. Important are G
Observation method.
!hrough .uestionnaires.
Interview method.
In this pro-ect I have used .uestionnaire method.
SCO<E O' ST.D1
!he scope of the pro-ect is .uite wider. It would help the company to
promote their cement brands in market through various $Network
promotional activities%. It also helps the company to build a strong
position of their productCbrand in the mind of dealers, retailers 5
customer.

"IMIT&TION O' T+E ST.D1
!hough the present study aimed to achieve the above1mentioned
ob-ectives in full earnest and accuracy, it was hampered due to
certain limitations. Some of the limitations of this study may be
summari)ed as follows G
2. Hetting accurate responses from the respondents due to their
inherent problems were difficult. !hey were partial, and refused
to cooperate.
6. Since I did not had the privilege to work on a large scale, so
many findings and recommendations may not be as much in
tune with their ground realities as may be considered desirable.
8. #ast but not the least, the time constraint faced in the pro-ect
might have affected the comprehensiveness of its findings.
:. 's student only those things are written which were originally
found.
<. 'ccuracy of 2BBI could be no guaranteed here in this report.
>. !he data is only primary data.

DI%CU%%ION
ON
T'(T

+istory Of Ce#ent
;anufacture of cement has a history, which traces back to millennia.
!he Domans who were prolific builders used burnt calcareous
&calcium bearing( rocks along with po))olanic materials in an era
Before 9hrist. !he structures built by them, like the 7antheon, are still
there for us to see proving the goodness of cementations materials
as input material for construction. 7ost industriali)ation and as
infrastructure development started globally, demands for cement has
been growing steadily both .uantitatively 5 .ualitatively.
India is the second largest cement producer in the world after 9hina
and cement consumption has been growing at a 9'HD of over @I
p.a. in the last five years.
!he group cement facilities are located in the Dewa cluster, which
has one of the highest cement production growth rates in India.

+istory of /aira*ash &ssociates "i#ited
/ith a single minded focus in mind, to achieve pioneering myriads of
feat in civil engineering Shri. Jaiprakash Haur, ,ounder 9hairman of
Jaiprakash 'ssociates #imited after ac.uiring a 4iploma in 9ivil
ngineering in 2A<B from the Kniversity of Doorkee, had a stint with
Hovt. of K.7. and with steadfast determination to contribute in nation
building, branched off on his own, to start as a civil contractor in
2A<@.
Jaypee Hroup is the 8rd largest cement producer in the country. !he
groups cement facilities are located in the Dewa 9luster &K.7(, which
has one of the highest cement production growth rates in India.

Co#any <rofile
T!pe )rivate
Industr! Conglomerate
*ounded +,-.
*ounder/s) "aiprakash 0aur
1ead2uarters Noida3 India
4e! people "aiprakash 0aur /Chairman)
Revenue 56666 crore /56+78+$)
'mplo!ees Over $63666
9esite www#:alindia#com
!he Jaypee Hroup is an Indian conglomerate based in Noida, India. It
was founded by Jaiprakash Haur which is involved in well diversified
infrastructure conglomerate with business interests in ngineering 5
9onstruction, 7ower, 9ement, Deal state, +ospitality, "pressways,

Sports 5 ducation &not1for1profit(. Jaiprakash Haur, ,ounder
9hairman of Jaiprakash 'ssociates #imited after ac.uiring a 4iploma
in 9ivil ngineering in 2A<B from the Kniversity of Doorkee
&now Indian Institute of !echnology Doorkee(, had a stint with Hovt.
of K.7. and branched off on his own, to start as a civil contractor in
2A<@, group is the 8rd largest cement producer in the country. !he
groups cement facilities are located today all over India in 2B states,
with 2@ plants having an aggregate cement production capacity of 6:
;illion !onnes and same is poised to become 8> ;illion !onnes
before October 6B22.
Jaypee is IndiaLs third largest cement producer, the largest private
sector hydropower company with 2,?BB ;/ in operation. JI#, the
group flagship, has an engineering and construction wing which
mostly supports Jaypee pro-ects. It also has the largest land bank in
IndiaLs National 9apital Degion &New 4elhi(. Jaypee has four thermal
power plants totalling <,26B ;/ under construction, and these are
slated to go on stream by 4ecember 6B2:. !he groupLs ma-or pro-ect
accomplishments in India includeF SardarSarovar over the Narmada
in Hu-arat, the largest concrete dam in the countryM !ehri over the
Bhagirathi in Kttarakhand, the largest rockfill damM Nathpa1Jhakri in
+imachal 7radesh, the largest underground powerhouseM Indira1
Sagar in ;adhya 7radesh, the second1largest surface powerhouse.
!he Hroup has successfully completed pro-ects in 2@ states of India,
and in Bhutan. Jaypee is the engineering and construction company
for IndiaLs 0amuna "pressway, e"pected to open by 4ecember 82,
6B22, over a year ahead of schedule.

Jaypee Hroup is one of the ma-or business groups in India. +ere is a
brief profile and history of Jaiprakash Industries #imited.
Jaypee Hroup is an infrastructure conglomerate with diverse
business interests ranging
fromngineering and 9onstruction, 9ement, 7rivate +ydropower, +o
spitality, Information!echnology, and Deal state 4evelopment to
"pressways and +ighways. !he founder of Jaypee Hroup is
Jaiprakash Haur, who started as acivil contractor in 2A<@. In 2A?A,
Jaiprakash 'ssociates 7rivate #td &J'7#( was
formed.In2A@BMJaypee Hroup entered into +ospitality sector and set u
p +otels Siddhartha and Nasant9ontinental. In 2A@8, Jaypee Deewa
9ement 7lant &JD9#( was established with an initialcapacity
of 2 million tones. In 2A@>, Jaiprakash Industries #imited &JI#(
was formed by amalgamating J'7# into JD9#.In 2AA>M Jaypee Bella
9ement 7lant &JB97( was established with an initial capacity of 2.A
million tones. In 6BBB, JD9# and JB97 were merged to form
Jaypee9ement #td. &J9#(. In 6BB8, Jaiprakash 'ssociates #td. &J'#(
was formed by merging JI# withJ9#. In 6BB<, shares of J+7# were
listed on BSCNS and J+7# became the first +ydropower 9ompany
to be publicly held and listed in India.

+istorical ;ilestones of -aypee group
0ear 2A<?9ompleted first work as contractor in =ota &India(.
0ear 2A?AJaiprakash 'ssociates 7rivate #td. & J'7#(
0ear 2A@8stablishment of Jaypee Dewa 9ement
7lant &JD9#( with an initial capacity of 2 million tones.
0ear 2A@B+otels Siddharth and Nasant 9ontinental set up.
0ear 2A@>,ormation of Jaiprakash Industries #imited & JI#(
by amalgamating J'7# into JD9#.
0ear 2AA6,ormation of Jaiprakash +ydro 7ower #td.&J+7#(
and Jaiprakash 7ower Nenture #td. &J7N#(
0ear 2AA>stablishment of Jaypee Bela 9ement 7lant &JB97(
with an initial capacityof 2.A million tonnes.
0ear 6BBB,ormation of Jaypee 9ement #td. &J9#( by merging
JD9# and JB97.
0ear 6BB8,ormation of Jaiprakash 'ssociates #td. & J'#(
formed by merging JI# withJ9#.
0ear 6BB< Shares of J+7# listed on BSCNS. ,irst +ydropow
er company to bepublicly held and listed in the country.

0ear 6BB> ;erger of Jaypee Hreens with Jaiprakash 'ssociate
s #td. & J'#(

!I;#IN of J'07 HDOK7

2A?A 1 Jaiprakash 'ssociates 7vt #td formed and sets foot in
Ira..
2A@2 1 9ommenced +otel Business with first hotel in 4elhi 1
Siddharth
2A@6 1 +otel Nasant 9ontinental was set up
2A@> 1 9ommissioning of 2st unit of 2 ;!7' Jaypee Dewa
7lant &JD7( in 4istrict Dewa, ;7 ,ormation of Jaiprakash
Industries #td &JI#(
2A@? 1 JI# listed on Bombay Stock "change
2AA2 1 9ommissioning of 6nd unit of 2.< ;!7' Jaypee Dewa
7lant
2AA6 1 Jaiprakash +ydro 7ower #td established to operate 8BB
;/ Baspa II + 7ro-ect, Jaiprakash 7ower Nentures #td
established to operate :BB ;/ Nishnuprayag + pro-ect
2AA8 1 JI# signs ;OK to develop 5 operate 2BBB ;/ =archam
/angtoo + 7ro-ect
2AA< 1 Bela 9ement #td incorporated to establish 8rd 9ement
7lant at Bela, +otel Jaypee Desidency ;anor set up

2AA> 1 9ommissioning of the 8rd cement plant 2.? ;!7'
Jaypee Bela 7lant in 4istrict Dewa, ;7
2AAA 1 +otel Jaypee 7alace, 'gra set up
6BBB 1 Jaypee Hreens #td G :<@1acre &2.@< km6( golf centric
real estate company comes into being
6BB2 1 Jaypee Institute of Information !echnology &deemed
Kniversity since Nov 2 6BB:( set up at NOI4'
6BB6 1 Jaypee =archam +ydro 9orporation #td established to
operate 2BBB ;/ =archam /angtoo + 7ro-ect, Jaypee
Kniversity of Information !echnology &State university(,
/aknaghat set up
6BB8 1 Jaypee +otel !raining 9entre &J+!9( is set up at 'gra to
train students in +otel ;anagement. In 6BB? the institute
changed itLs program from a diploma course to a degree course
and increased the number of years from 6 to 8.
6BB8 1 Jaypee Institute of ngineering !echnology &9onstituent
9entre of JKI!, /aknaghat( set up at Daghogarh, Huna. #ater
this institute was declared first private state university of
;adhya 7radesh as Jaypee Kniversity of ngineering
5!echnology. 'lso 2st 9aptive !hermal 7ower 7lant of 6< ;/
commissioned at JD7. ,ormation of Jaiprakash 'ssociates #td
&J'#( by merging JI# with Jaypee 9ement #td

6BB: 1 9ommissioning of 6nd 9aptive 7ower 7lant of 6< ;/ at
Jaypee Bela 7lant
6BB< 1 Shares of J+7# listed on BSCNS. ,irst hydropower
company to be listed in the country
6BB> 1 Setting up of ;adhya 7radesh Jaypee ;inerals
9orporation #td &;7J;9#( in JN with ;7 State O6BB? 1 Signing
of a -oint venture agreement with Steel 'uthority of India #td for
setting up a 6.B ;!7' slag based cement plant at Bhilai.
6BB@ 1 Jaypee Hanga Infrastructure 9orporation #td
incorporated for implementation of 2B:? km long @ lane access
controlled e"pressway between Hreater Noida and Ballia in
K7,9hunar and 4alla cement plants &K779#( in K7
commissioned
6BBA 1 'malgamation of four Hroup 9ompanies, namely,
Jaypee 9ement #imited, Hu-arat 'n-an 9ement #imited, Jaypee
+otels #imited and Jaiprakash nterprises #imited with flagship
company J'#. 'c.uired Sangam 7ower Heneration 9ompany
#td. Signing of ;OK for setting up a 6.B million tonnes per
annum capacity cement plant in -oint venture with 'ssam
;ineral 4evelopment 9orporation #imited &';49(. Hroup is
setting up a Jaypee +itech 9asting 9entre. 'malgamation of
Jaiprakash 7ower Nentures #td. with Jaiprakash +ydro17ower
#td.M the name of the 9ompany i.e. Jaiprakash +ydro17ower
#td. changed to Jaiprakash 7ower Nentures #td.

6B2B 1 9ommissioning of 2.?< ;n!7' Jaypee +imachal
9ement Hrinding and Blending 7lant, Bagheri &+.7.(., 6.6
;n!7' Bhilai Jaypee 9ement #td., Satna &;adhya 7radesh(.,
2.6 million tonnes Jaypee Doorkee 9ement Hrinding Knit
&JD9HK( at Doorkee, Kttarakhand.
6B22 1 Buddh International 9ircuit 1 Hreater Noida
6B2610';KN' "press way.

Group Companies
!he /ayee 0rou is a diversified industrial conglomerate with a tunover
of over Rs%=666 Crores. !he Hroup, after : decades of continuous
growth and diversification, is a leader in
the Engineering 5 Construction sector with substantial interests
in Ce#ent5 +ydroo-er5 Ther#al <o-er5 >ind <o-er5 E$ress-ays
! +igh-ays5 +ositality ! Touris#5 Real Estate5 +ositals5 Minerals
! Mining5 Trans#ission5 Infor#ation Technology and Education.
7rofessionally managed and with a work force of over ?65666 eole, the
group has operations spread across the country. 'chieving perfection,
creating e"cellence and transforming every challenge into an opportunity,
has been the hallmark of the Jaypee Hroup

ngineering 5 9onstruction
!he Engineering and Construction wing of the Hroup is an
acknowledged leader in the construction of multi1purposeRiver
,alley and +ydroo-er rojects. It has the
uni.ue distinction ofhaving simultaneously
e"ecuted 2: +ydroo-er rojects spread
across > states and the neighboring country
Bhutan for generating2657@6 M> o-er.

!he Hroup has been assigned ACR2B grade by
$strong contract e"ecution capacity with best prospects of timely
completion of pro-ects, without cost overruns for pro-ects with average
value of Rs% 7?66 crore.% It is the only Hroup in India, which pre1.ualifies
on its own for the bidding of various pro-ects that are awarded in the
country.
' leader in ngineering and 9onstruction of +ydropower pro-ects in India,
the Hroup has the largest market share in the Indian +ydropower, 59
and 79 sector having participated in <:I of +ydropower pro-ects
developed in 2Bth <10ear 7lan in different capacities.
/&" is the only integrated solution provider for +ydropower pro-ects in the
country with a track record of strong pro-ect implementation in different
capacities and has participated in pro-ects that have added over
M> of+ydroelectricity to the National grid between
KN7'D'### ,'!KD IN IN4I'N 7O/D S9!OD(
!he Hroup also has the distinction of e"ecuting three out of five
+ydropower pro-ects contracted on an 79 basis in the country till ;arch
6BBA. !wo of these, :66 M> Cha#era 1 II and

have been completed ahead of schedule.
!he @66 M> (aglihar &Stage1I and II( +ydroelectric pro-ect in
9ash#ir, has been set up in the challenging environment of the State
with 77 #illion cubic #eters of concrete, has been the largest 79
pro-ect e"ecuted in the country in +ydropower sector, so far.
The *ey non;E<C rojects co#leted across India are ;
2:<B ;/ Sardar Sarovar 7ro-ect, the largest water resource
pro-ect in India,
2BBB ;/ !ehri 4am, 'siaLs highest rockfill dam.,
2BBB ;/ Indira Sagar 7ower +ouse, second largest surface power
house in the country.
2<BB ;/ Nathpa Jhakri 7ower +ouse, the largest underground
surface power house in the country.
!he in1house 4esign and 9onsultancy 9ompany,
"td% 8/,<"3, gives J'# a competitive edge over its rivals. !he design and
engineering arm has been awarded ACT2B
grade by ICR& with CIDC &The Construction Industry Develo#ent
Council(. !his is the highest rating assigned to consultants in the field of
ngineering.


7ower
!he Hroup with its operational pro-ects of :66 M> (asa;II &+imachal
7radesh( and C66 M> ,ishnurayag&Kttarakhand( is Indias largest
private sector +ydroo-er producer.
Besides this, 2666 M> 9archa# >angtoo
roject &+imachal 7radesh( is under
advanced stage of implementation. In
addition, with :766 M>pro-ects &7=66 M>
"o-er Siang 5 ?66 M> +irong ( coming up
in&runachal <radesh and =76 M> &7=6 M> .#ngot and C?6 M>
9ynshi Stage DII( in Meghalaya, the Hroup will have total +ydropower
generation capacity of over ?E66 M> by 762@.
'fter having established a strong presence in the +ydropower sector the
Hroup has initiated its entry into !hermal 7ower Heneration, 7ower
!ransmission and also forayed into /ind 7ower.
!he Hroup is in the process of implementing 7 $ EE6 M> pit head
based Nigrie Ther#al <o-er lant in districtSingrauli of ;.7. and ?$
7?6 M> Ther#al <o-er lant at (ina ;.7. /&" has been
awarded "OIs for 2@F6 M> &8 " >>B ;/( 9archana Ther#al <o-er
<roject and ::66 M> &< " >>B ;/( (ara Ther#al <o-er roject in
K7. Besides this, C@ M> of /ind 7ower plant is operational
in Maharashtra and 0ujarat.
!he Hroup is also implementing a Trans#ission syste# associated

+istorical Milestones
1ear Events
2A?A Jaiprakash 'ssociates 7vt #td formed and sets foot in Ira..
2A@2 9ommenced +otel Business with first hotel in 4elhi 1 Siddharth
2A@6 +otel Nasant 9ontinental was set up
2A@> 9ommissioning of 2st unit of 2 ;!7' Jaypee Dewa 7lant &JD7( in 4istrict Dewa, ;7
,ormation of Jaiprakash Industries #td &JI#( by amalgamation of Jaiprakash 'ssociates
7vt #td with Jaypee Dewa 9ement #td
7ublic Issue of JI#. 6,6<,BB,BBB shares issued at a price of Ds. 2BC1
2A@? JI# listed on Bombay Stock "change
2AA2 9ommissioning of 6nd unit of 2.< ;!7' Jaypee Dewa 7lant
2AA6 Jaiprakash +ydro 7ower #td established to operate 8BB ;/ Baspa II + 7ro-ect
Jaiprakash 7ower Nentures #td established to operate :BB ;/ Nishnuprayag + pro-ect
2AA8 JI# signs ;OK to develop 5 operate 2BBB ;/ =archam /angtoo + 7ro-ect
2AA< Bela 9ement #td incorporated to establish 8rd 9ement 7lant at Bela
+otel Jaypee Desidency ;anor set up
2AA> 9ommissioning of the 8rd cement plant 2.? ;!7' Jaypee Bela 7lant in 4istrict Dewa,
;7
2AAA +otel Jaypee 7alace, 'gra set up
6BBB Jaypee Hreens #td G :<@ acre golf centric real estate company comes into being
6BB2 Jaypee Institute of Information !echnology &deemed Kniversity since Nov 2 6BB:( set up
at NOI4'
'll 8 cement plants were brought under one roof by hiving off 9ement Business by JI#
under Jaypee 9ement #td
6BB6 Jaypee =archam +ydro 9orporation #td established to operate 2BBB ;/ =archam
/angtoo + 7ro-ect
Jaypee Kniversity of Information !echnology &State university(, /aknaghat set up
6BB8 2st 9aptive !hermal 7ower 7lant of 6< ;/ commissioned at JD7
,ormation of Jaiprakash 'ssociates #td &J'#( by merging JI# with Jaypee 9ement #td
Jaypee Institute of ngineering 5 !echnology, Huna Set up
'warded the NOI4'1'gra "pressway pro-ect on BOO! basis

8BB ;/ Baspa1II commissioned and begins power generation
6BB: 9ommissioning of 6nd 9aptive 7ower 7lant of 6< ;/ at Jaypee Bela 7lant
6BB< Shares of J+7# listed on BSCNS. ,irst hydropower company to be listed in the country
6BB> Setting up of ;adhya 7radesh Jaypee ;inerals 9orporation #td &;7J;9#( in JN with
;7 State ;ineral 4evelopment 9orporation #td for 9oal ;ining at 'melia 9oal Block in
Sidhi district of ;7
Setting up of 286B ;/ Nigrie !hermal pro-ect in Singrauli district in the State of ;adhya
7radesh is e"pected to comprise two >>B ;/ units, each deploying supercritical
technology and is e"pected to be commissioned in 6B28.
9ommissioning of 8rd 9aptive 7ower 7lant of 8@.< ;/ at Jaypee Bela 7lant
'c.uisition of 9ement 7lants 5 'ssets of K7 State cement corporation #td &in
#i.uidation( of 6.< ;!7' capacity
'c.uisition of Hu-arat 'n-an 9ement #td for setting up a green field cement plant of 2.6
;!7' capacity in Bhu-, 4istrict =utch Hu-arat
:BB ;/ Nishnuprayag +ydropower Station of J7N#, commissioned and begins power
generation
;OK signed with Hovt of 'runachal 7radesh for setting up of 6?BB ;/ + pro-ect on
Siang river and <BB ;/ + pro-ect on Syon river on BOO! basis
6BB? Signing of a -oint venture agreement with Steel 'uthority of India #td for setting up a 6.B
;!7' slag based cement plant at Bhilai.
+imalayan "pressway #td incorporated for implementation of 6?.2: km Pirakpur
7arwanoo "pressway awarded by N+'I
;andla North 9oal Block in 4istrict 9hindwara allotted to the company for captive
re.uirement of cement business
J'# in consortium with 7ri)e 7etroleum company #td secures the south Dewa block for
Oil 5 Has e"ploration under the N#7 NI round
J+7# signs ;OK with 7H9I# for formation of a Joint Nenture company to lay a 68B km
&appro".( long transmission system to evacuate power from the 2BBB ;/ =archam1
/angtoo +ydro lectric 7ro-ect in +imachal 7radesh.
Jaypee Hreens launched E/ish !own a historic residential township in India. Slated to
be the Indias largest township development in over 22>6 acres.
Signed an agreement with the ,ormula One 'dministration &,O'( to host the very first
,2 Dace in India in the year 6B22.
6BB@ Jaypee Hanga Infrastructure 9orporation #td incorporated for implementation of 2B:?
=m long @ lane 'ccess controlled e"pressway between Hreater Noida and Ballia in K7
9hunar and 4alla cement plants &K779#( in K7 commissioned
2.< ;!7' Hrinding unit at 7anipat, +aryana, commissioned

Bokaro Jaypee 9ement #td incorporated for implementation of 6.2 ;!7' slag based
cement plant at Bokaro, Jharkand in JN with S'I#
6 ;!7' cement capacity plant at Sidhi &;.7.( and 2.6B ;!7' cement plant at
Sewagram &Hu-arat( has also been successfully commissioned.
'c.uired Bina 7ower Supply 9ompany #imited &B7S9#( from the 'ditya Birla Hroup to
set up a 26<B ;/ coal fired !hermal 7ower 7lant at Bina, ;adhya 7radesh.
6BBA 'malgamation of four Hroup 9ompanies, namely, Jaypee 9ement #imited, Hu-arat
'n-an 9ement #imited, Jaypee +otels #imited and Jaiprakash nterprises #imited with
flagship company J'#.
'c.uired Sangam 7ower Heneration 9ompany #td. for setting up
8 " >>B ;/ =archana !hermal 7ower 7ro-ect &7hase G I F 6">>B ;/( 5 7rayagra-
7ower Heneration 9ompany #td. for < " >>B ;/ Bara !hermal 7ower pro-ect &7hase G I
F 8">>B ;/( from K7 7ower 9orporation #td. on BOO basis.
Signing of ;OK for setting up a 6.B million tonnes per annum capacity cement plant in
-oint venture with 'ssam ;ineral 4evelopment 9orporation #imited &';49(.
Hroup is setting up a Jaypee +itech 9asting 9entre with capacity of
2@,BBB !7' at Dewa, ;.7.
Jaiprakash 'ssociates 6.: million tonnes per annum capacity cement plant in
Sewagram, =utch, Hu-arat was dedicated to the nation.
'malgamation of Jaiprakash 7ower Nentures #td. with Jaiprakash +ydro17ower #td.M the
name of the 9ompany i.e. Jaiprakash +ydro17ower #td. changed to Jaiprakash 7ower
Nentures #td.
6B2B 9ommissioning of 2.?< ;n!7' Jaypee +imachal 9ement Hrinding and Blending 7lant,
Bagheri &+.7.(.
9ommissioning of 6.6 ;n!7' Bhilai Jaypee 9ement #td., Dewa &;adhya 7radesh(.
2.6 million tonnes Jaypee Doorkee 9ement Hrinding Knit &JD9HK( at Doorkee,
Kttarakhand
2011 Buddh International Circuit - Greater Noida
2012- YAMUNA Express wa!
201"
"aiprakash ;ssociates deals with UltraTech Cement <td#

201# $aipra%ash Associates &# net pro'it at (s100#!20 )n

Success 9ey
PROMISE
/e remain committed, as a Hroup to strategic business 4evelopment
in infrastructure, as the key to nation building in the 62
st
century.
/e aim to achieve perfection in everything we undertake and we
have a commitment to e"cel. It is the determination to transform
every challenge into opportunityM to sei)e every opportunity to ensure
growth and to grow with a +uman face that drives us.
Jaiprakash Haur G9hairman
,ISION ST&TEMENT
$!o be dynamic and vibrant responsive to the changing economic
scenarioF and fle"ible enough to absorb nvironmental and physical
fluctuations. +arness and inherent strength of available human
resource and material have a capacity to learn from success and
more than any thing else, ensure Hrowth with human face%.
MISSION STATEMENT
$Our solitary ;ission is to achieve "cellence in every sector that we
operate in G be it ngineering 5 9onstruction, 9ement, Deal state or
9onsultancy. !o augment our core competencies and adopt the most
comprehensive modern technology to overtake the obstacles in our
path of achievement. !o obtain sustainable development and
simultaneously enhancing the shareholders value and fulfilling our
obligations towards building a better India%.

)uality <olicy

Other <olicy State#ent

HIERACHY
=O;RD O* DIR'CTOR%
0ovt# Nominee
industries
>anaging
Director
0ovt# Nominee
*inance Department
>anager
*inance
%r#>anager
/Commercial)
%r#>anager
/)roduction)
%r#>anager
/R ? D)
%r#)ersonnel
Officer
;ccounts
and
Costing
)rocurement
sales
masrketing
)roduction
>aintenance
R ? D
@ualit!
;ssurance
'stalishment
?
)ersonnel

S>OT 'nalysis is an effective way of identifying your strengths and
weaknesses and of e"amining the opportunities and threats.
STREN0T+
7otential market is closed to the factory.
stablishing brand1historical advantage.
9onsistent good .uality of cement.
7rompt 9ustomer Service.
>E&9NESS
4ealers are facing Billing problem by the company.
7rice of Jaypee 9ement high in comparison to other competitors.
#ack of awareness programmer for consumers. !hey think Jaypee
use more fly ash.
Not able to supply material on regular basis.
O<<ORT.NITIES
/ell establish brand will be helpful in increasing sales.
Hrowing market.
Strong infrastructure re.uirement for the development of the
country and the country is developing in the utter pace.
S>OT &N&"1SIS

T+RE&TS
!hough competition from 7rism 5 '99.
Other brands like 7rism and '99 provide ma"imum profit to the
both customer as well as to the dealers 5 retailers.
4ealers e"pect more margin of profit and incentive to sell
Jaypee 9ement.

D;T; ;N;<A%I%
;ND
INT'R)R'T;TION

Q1. In w!" #$ %& $#''#w!n( "&)&n% *+,n-. -# /#0 -&,'1
O2%!#n. R&.2#n.& 345
";A)'' 7-#7+
)RI%> 77#++
;CC +B#+5
=IR<; +5#-5
OT1'R% 7#6B
TOTAL RESPONSES 1664
:?%:2
::%22
2E%27
27%?7
:%6E
6
26
76
:6
C6
/ayee <ris# &CC (irla Others
In%&+2+&%,%!#n7
M,8!)0) -&,'&+. 9 +&%,!'&+. -&,' !n J,/2&& 9 P+!.): !.&. 35.314 #$
-&,'&+. 9 +&%,!'&+. -&,'. !n J,/2&& 9 33.114 #$ -&,'&+. 9 +&%,!'&+.
-&,'. !n P+!.): w&+&,. ;&+/ $&w -&,'&+. 9 +&%,!'&+. -&,'. !n ACC:
P+!.) 9 #%&+ *+,n-.

Q2. <,% !. %& .,+& #$ .&''!n( %& $#''#w!n( "&)&n%
*+,n-. */ /#0 !n , )#n%1
O2%!#n. R&.2#n.& 345
";A)'' 7C#-7
)RI%> 75#.-
;CC +-#6+
=IR<; ++#.+
OT1'R% 5
TOTAL RESPONSES 1664
:F%?:
:7%=?
2?%62
22%=2
7
6
2?
:6
C?
/ayee <ris# &CC (irla Others
In%&+2+&%,%!#n7
A;&+,(& .,'& 2&+ )#n% */ -&,'&+. 9 +&%,!'&+. $#+ J,/2&& 9 P+!.) !.

),8!)0): !.&. $#+ J,/2&& !% !. 3=.534 9 $#+ P+!.) !% !. 32.754:
w&+&,. $#+ ACC: B!+', 9 #%&+ *+,n-. ,;&+,(& .,'& 2&+ )#n% */
-&,'&+. 9 +&%,!'&+. !. ;&+/ '&.. ,. "#)2,+&- %# J,/2&& 9 P+!.).
Q3. <!'& -&,'!n( w!% "&)&n%: #w !)2#+%,n% ,+& %&
$#''#w!n( $&,%0+&.1 P'&,.& (!;& +,n>.
C6%67G
:=%7=G
=%6EG
7%2G
2:%??G
Cost
)uality
(rand I#age
<ac*aging
<ro#otional
&ctivities
In%&+2+&%,%!#n7
46.624 #$ -&,'&+. 9 +&%,!'&+. .0((&.%&- %,% "#.% !. ,n !)2#+%,n%
$&,%0+& w!'& -&,'!n( w!% "&)&n%. T0.: "#.% !. +,n>&- 1
.%
: w&+&,.
37.274 #$ -&,'&+. 9 +&%,!'&+. .0((&.%&- %,% ?0,'!%/ .#0'- *& (!;&n
O2%!#n. R&.2#n.& 345 RAN@
CO%T $6#65 +
@U;<ITA 7.#5. 5
=R;ND I>;0' .#6B $
);C4;0IN0 5#+6 -
)RO>OTION;<
;CTIDITI'%
+7#-- 7
TOTAL
RESPONSES
1664 AAA

2+&$&+&n"&. S#: ?0,'!%/ !. +,n>&- 2
n-
. On %& #%&+ ,n- 2+#)#%!#n,'
,"%!;!%!&. ,+& ,% 3
+-
+,n> w!% 13.554: *+,n- !),(& !. ,% 4
%
+,n> w!%
7.664 9 2,">,(!n( !. ,% 5
%
+,n> w!% 2.164.
Q4. B!;& /#0+ +,n> %# %& $#''#w!n( "&)&n% *+,n-. w!%
-0& +&.2&"% %# "#n-0"% CD&,'&+D. )&&%!n(D */ ,
"#)2,n/1
:6%27G
7F%77G
6G
2E%??G
7?%22G
/ayee
<ris#
&CC
(irla
Others
In%&+2+&%,%!#n7
36.124 #$ -&,'&+. 9 +&%,!'&+. ,+& !n $,;#+ #$ P+!.) $#+ "#n-0"%!n(
-&,'&+D. )&&%!n(: .# P+!.) !. +,n>&- 1
.%
D w&+&,. 2=.224 #$ -&,'&+.
9 +&%,!'&+. ,+& !n $,;#+ #$ J,/2&&: .# J,/2&& !. +,n>&- 2
n-
. On %&
O2%!#n. R&.2#n.& 345 RAN@
";A)'' 5C#55 5
)RI%> 76#+5 +
;CC 5-#++ 7
=IR<; +B#-- $
OT1'R% 66 -
TOTAL
RESPONSES
1664 AAA

#%&+ ,n- ACC !. ,% 3
+-
+,n> w!% 25.114 9 B!+', !. ,% 4
%
+,n>
w!% 16.554.
Q5. B!;& /#0+ +,n> %# %& $#''#w!n( "&)&n% *+,n-. w!%
-0& +&.2&"% %# "#n-0"% CR#,- .#w.D $#+ %&!+ *+,n-
2+#)#%!#n */ , "#)2,n/1
7F%?=G
:6%:?G
6G
2@%6:G
77%6?G
/ayee
<ris#
&CC
(irla
Others
In%&+2+&%,%!#n7
36.354 #$ -&,'&+. 9 +&%,!'&+. ,+& !n $,;#+ #$ J,/2&& $#+ "#n-0"%!n(
CR#,- .#w.D: .# J,/2&& !. +,n>&- 1
.%
w&+&,. 2=.574 #$ -&,'&+. 9
+&%,!'&+. ,+& !n $,;#+ #$ P+!.): .# P+!.) !. +,n>&- 2
n-
. On %& #%&+
,n- ACC !. ,% 3
+-
+,n> w!% 22.654 9 B!+', !. ,% 4
%
+,n> w!%
1E.634.
O2%!#n. R&.2#n.& 345 RAN@
";A)'' 76#7- +
)RI%> 5C#-. 5
;CC 55#6- 7
=IR<; +,#67 $
OT1'R% 6 -
TOTAL
RESPONSES
1664 AAA

Q6. B!;& /#0+ +,n> %# %& $#''#w!n( "&)&n% *+,n-. w!%
-0& +&.2&"% %# 2+#;!-& CD&,'&+ *#,+-D 9 CB'#w .!n&
*#,+-D */ , "#)2,n/1
2@%=G
:=%?@G
6G
2F%CG
7C%:2G
/ayee
<ris#
&CC
(irla
Others
In%&+2+&%,%!#n7
37.5E4 #$ -&,'&+. 9 +&%,!'&+. ,+& !n $,;#+ #$ J,/2&& $#+ 2+#;!-!n(
*&%%&+ CD&,'&+ *#,+-D 9 CB'#w .!n& *#,+-D: .# J,/2&& !. +,n>&- 1
.%
w&+&,. 24.314 #$ -&,'&+. 9 +&%,!'&+. ,+& !n $,;#+ #$ ACC: .# ACC
!. +,n>&- 2
n-
. On %& #%&+ ,n- P+!.) !. ,% 3
+-
+,n> w!% 1E.74 9
B!+', !. ,% 4
%
+,n> w!% 1=.644.
O2%!#n. R&.2#n.& 345 RAN@
";A)'' 7.#-, +
)RI%> +,#.6 7
;CC 5$#7+ 5
=IR<; +C#$6 $
OT1'R% 6 -
TOTAL
RESPONSES
1664 AAA

Q7. B!;& /#0+ +,n> %# %& $#''#w!n( "&)&n% *+,n-. w!%
-0& +&.2&"% %# "#n-0"% CM,..#n )&&%D */ , "#)2,n/1
7:%C?G
2E%E7G
7E%:EG
:6%6=G
:%?G
/ayee
<ris#
&CC
(irla
Others
In%&+2+&%,%!#n7
36.674 #$ -&,'&+. 9 +&%,!'&+. ,+& !n $,;#+ #$ P+!.) $#+ "#n-0"%!n(
CM,..#n )&&%D: .# P+!.) !. +,n>&- 1
.%
w&+&,. 26.364 #$ -&,'&+. 9
+&%,!'&+. ,+& !n $,;#+ #$ J,/2&&: .# J,/2&& !. +,n>&- 2
n-
. On %& #%&+
,n- ACC !. ,% 3
+-
+,n> w!% 23.454: B!+', !. ,% 4
%
+,n> w!%
16.624 9 #%&+. ,+& ,% +,n> 5
%
w!% 3.54.
O2%!#n. R&.2#n.& 345 RAN@
";A)'' 5B#7B 5
)RI%> 76#6. +
;CC 57#$- 7
=IR<; +B#B5 $
OT1'R% 7#-6 -
TOTAL
RESPONSES
1664 AAA

Q=. B!;& /#0+ $&&-*,"> +&(,+-!n( C"0.%#)&+ &'2 .%,'' ,%
-&,'&+D. "#0n%&+D.
O2%!#n. R&.2#n.& 345
Not held !et -,#77
1elps customer to know aout the
feature of different cement rands
+6#B.
It promotes the compan!Es name
? rand name
-#6B
1elps customer in selecting a
suitale cement rand
-#,B
1elp dealers ? retailers in
increasing the sale of different
cement rands
+#.-
No feedack +.#57
TOTAL RESPONSES 1664
26%E=G
?%6EG ?%@EG
2%=?G
2=%7:G
?@%::G
Not held yet
+els custo#er to *no- about the
feature of different ce#ent brands
It ro#otes the co#anyHs na#e !
brand na#e
+els custo#er in selecting a
suitable ce#ent brand
+el dealers ! retailers in increasing
the sale of different ce#ent brands
No feedbac*
In%&+2+&%,%!#n7
M,8!)0) -&,'&+. 9 +&%,!'&+. .,!- %,% C"0.%#)&+ &'2 .%,''D ,. n#%
*&&n &'- /&% n&,+ %&!+ "#0n%&+.. S#: ,""#+-!n( %# )/ ;!&w "&)&n%
"#)2,n!&. ,+& n#% 2,/!n( )0" ,%%&n%!#n %#w,+-. #+(,n!F,%!#n.

QE. A-;!"&GS0((&.% .#)& ,"%!;!%/ w!" /#0 %!n> %,% w&
.#0'- -# $#+ /#01
S0((&.%!#n.7
1. P+!"& !. n#% .%,*'& !n ),+>&%: w!" .#0'- *& .%,*!'!F&-.
2. In .#)& ,+&,. %&+& ,+& 2+#*'&). +&(,+-!n( .022'/: .# %,%
2+#*'&) .#0'- *& +&)#;&-.
3. T&+& !. '!)!%,%!#n #n %& n#. #$ ),.#n. -0+!n( CM,.#n )&&%H
%,% '!)!%,%!#n .#0'- *& +&)#;&-.
4. In"+&,.& !n !n"&n%!;& ."&)&.
5. T& ?0,'!%/ #$ J,/2&& "&)&n% !. (##- *0% %& *',">n&.. #$ "&)&n%
!. )#+& %,% .#0'- *& !)2+#;&-.
6. F0%0+& .&"0+!%/ '!>& !n.0+,n"& 2#'!"/ .#0'- *& 2+#;!-&- %# 0..

Q16. D# /#0 &;&+ ;!.!%&- !n ,n/ #$ %& $#''#w!n( ,"%!;!%!&.
"#n-0"%&- */ "&)&n% "#)2,n!&. ,% "0.%#)&+ '&;&'1
O2%!#n. R&.2#n.& 345
Customer camp +-#7B
Customer help stall at dealerEs
counter
,#--
Customer meets 66
No .-#6,
TOTAL RESPONSES 1664
2?%:EG
@%??G
6G
=?%6@G
Custo#er ca#
Custo#er hel stall at
dealerHs counter
Custo#er #eets
No
In%&+2+&%,%!#n7
M,8!)0) n#. #$ "0.%#)&+.: !.&. 75.6E4 ,. n#% ;!.!%&- !n ,n/
,"%!;!%!&. #+(,n!F&- */ "&)&n% "#)2,n!&. ,% "0.%#)&+ '&;&'. T!.
.#w. %,% &!%&+ "#)2,n/ !. n#% !n%&+&.%&- !n ",++/!n( #0% %&.&
,"%!;!%!&. #+ "0.%#)&+. ,+& n#% !n%&+&.%&- !n ,%%&n-!n( %&.& ,"%!;!%!&..

Q11. <!" #$ %& $#''#w!n( "&)&n% *+,n-. ,+& #$$&+!n(
*&%%&+ ,"%!;!%!&. ,% "0.%#)&+ '&;&'1
O2%!#n. R&.2#n.& 345
";A)'' ++#7+
)RI%> +,#6B
;CC 56#66
=IR<; .#76
OT1'R% 66
;<< ;R' '@U;< $5#77
TOTAL RESPONSES 1664
22%:2G
C7%::G
6G
=%:G
76G
2@%6EG
/ayee
<ris#
&CC
(irla
Others
&ll are eIual
In%&+2+&%,%!#n7
A""#+-!n( %# 42.334 #$ "0.%#)&+. ,'' "&)&n% "#)2,n!&. ,+& &?0,'
w!% -0& +&.2&"% %# "#n-0"% ,"%!;!%!&. ,% "0.%#)&+ '&;&'. 264 #$
"0.%#)&+. $,;#+ ACC $#+ "#n-0"%!n( "0.%#)&+ '&;&' ,"%!;!%!&.: w!'&
1E.664 #$ "0.%#)&+. ;#%&- $#+ P+!.): 11.314 #$ "0.%#)&+. ;#%&- $#+
J,/2&&: 7.34 "0.%#)&+. ;#%&- $#+ B!+', w!% -0& +&.2&"% %# "#n-0"%
,"%!;!%!&. ,% "0.%#)&+ '&;&'.

Q12. A-;!"&GS0((&.% .#)&%!n( n&w %,% w& .#0'- -# ,%
"0.%#)&+ '&;&' %# 2+#)#%& #0+ "&)&n% *+,n-1
S0((&.%!#n.7
1. T& "#.% #$ J,/2&& "&)&n% !. ?0!%& !( ,.
"#)2,+&- %# #%&+ "&)&n% *+,n-.. S# "#.% #$
J,/2&& "&)&n% .#0'- *& )!n!)!F&-.
2. J,/2&& "&)&n% n&&-. %# #+(,n!F& "0.%#)&+
)&&%..
3. S022'/ !n +0+,' ,+&,. !. n#% ;&+/ (##-. S# w&
,;& %# 2+&$&+ #%&+ "&)&n% *+,n- $#+
"#n.%+0"%!#n.. S022'/ n&&-. %# *& !)2+#;&-.

'fter completing the survey many interesting things have been found
by me. 's per my findings I found the followingF
2.'lmost all dealers 5 retailers deal in all kinds of cement brands
but most of them like to deal in Jaypee 5 7rism. 4ealers 5
retailers who deals in Jaypee 5 7rism said that $Jaypee 5 7rism is
very closeCnear to market so there is an ease of supply, people are
also aware of these companies, so cement of Jaypee 5 7rism is
demanded more by them as compared to other cement brands%.
6.It is found that the average sale per month of Jaypee 5 7rism
by dealers 5 retailers is comparably more than other cement
brands. 'ccording to many dealers 5 retailers 7rism is demanded
more but this is limited to Dewa city only. On the other hand
Jaypee is demanded more not in Dewa city only but also its
nearby areas like 'marpatan, Damnagar, ;aihar, etc.
8.;a"imum dealers 5 retailers are of the view that in market only
those cement brands are preferred most by users which has
reasonable cost 5 good .uality. ,ew dealers 5 retailers said that
they were selling the cement of Jaypee 5 7rism only because of
better $Network promotional activities% by company for them.
:.'ccording to many dealers 5 retailers, E4ealers ;eeting of
7rism is good because it takes place at regular interval also the
problem faced by dealers 5 retailers is solved soon by the
company during dealers meet. On the other hand Jaypee also
conduct E4ealers meeting regularly like 7rism but they take more
time in solving problems faced by us.
<.It is found that EDoad Shows has not been conducted by any of
the cement company so long but still ma"imum dealers 5 retailers
'INDIN0S

are in favor of Jaypee 5 7rism. Nery few dealers 5 retailers are in
favour of '99 5 Birla.
>.Jaypee 5 '99 is favored more by dealers 5 retailers for
providing E4ealer Board 5 EHlow Shine Board. 7rism, Birla 5
other brands are also providing E4ealer Board 5 EHlow Shine
Board to dealers 5 retailers but many of them complaint about
their .uality 5 si)e. 'ccording to many dealers 5 retailers, E4ealer
Board 5 EHlow Shine Board of Jaypee 5 '99 are known for its
uni.ueness besides .uality, si)e, and color.
?.'ll cement companies are conducting E;ason ;eet on regular
basis. But it is found that many dealers, retailers 5 masons are in
favor of prism because there are no limitations on the no. of
masons during E;ason ;eet. /hile there is limitation on the no.
of masons during E;ason ;eet conducted by Jaypee but still it is
favored by so many dealers, retailers 5 masons. On the other
hand very few dealers, retailers 5 masons are in favor of '99,
Birla 5 others.
@.'ll cement companies have not conducted E9ustomer help stall
at dealers counter so far in Dewa 5 its nearby areas. 'ccording
to dealers 5 retailers all cement company should organi)e
E9ustomer help stall at dealers counter as it helps in promoting
the companys name 5 brand name, helps customer to know
about the feature of different cement brands, helps customer in
selecting a suitable cement brand 5 finally it help dealers 5
retailers in increasing the sale of different cement brands.
A.,rom the study it is also found that ma"imum no. of cement
users &govt. contractor, builders, householders etc.( are not aware
of such activities which is conducted by cement companies for
them &at customer level(.

CONC".SION
4uring two weeks of my training I have studied about various
$Network promotional activities%. !hese $Network promotional
activities% helps cement companies in promoting their cement brands
among dealers, retailers 5 cement users &govt. contractor, builders,
householders etc.(. 'll promotional activities have their own
importance in promoting cement brands in the market 5 all are
effective. 7romotional department plays a significant role in cement
brand building. It generates high revenue for company. !hey offer
variety of good .uality product, which lure the customers for buying. It
produce new brand time to time according to the latest trend. !he
amendment in the personnel of the company and any achievement of
the company due to their valuable contribution leads to enhance the
moral of the employees. !he company organi)es $Network
promotional activities% at dealers, retailers 5 customers level for
strengthening their relationship with dealers, retailers 5 customers.
$Network promotional activities% help company in the following waysF
2. $Network promotional activities% motivate dealers 5 retailers to
sell their cement brands in the market.
6. !hrough $Network promotional activities% company can capture
ma"imum market share.
8. 9ompany can make their relation strong with dealers, retailers
5 customers through $Network promotional activities%.

RECOMMEND&TIONS
2. !he population of rural areas is not very educated. !hey always
re.uire a suggestion of dealers 5 retailers, masons and friends.
So, company should arrange a meeting &customer meets( for
them with dealers 5 retailers and other e"perienced users
&govt. contractor, builders, householders etc.( of Jaypee cement
for at least 2 or 6 months in year.
6. In some areas of Dewa the supply is weak so more attention
should be paid by company on supply.
8. 7rice fluctuation is one of the complaints received from
ma"imum dealers 5 retailers. So company needs to fi" prices at
reasonable cost 5 not more than competitors price.
:. In .uality there is a problem of fly ash. So company should
focus on the .uality of production &cement(.
<. !here is limitation on the no. of masons during Emason meet.
9ompany should remove such limitations.
>. 'ctivities at customer level have not been conducted so far.
9ompany should conduct such activities ob regular basis.
?. 9ompany should invest more in D54.

;NN'(UR'

(iblograhy
2. =otler 7hilip, E;arketing ;anagement, 7rentice +all
7ublishers, 22
th
edition.
6. =othari 9.D., EDesearch ;ethodolgy New 'ge
International &7( #td., 7ublishers, 6BB: edition.
8. Bagavati 5 D.S.N.7illai, E;odern ;arketing, S.9hand 5
9ompany #td., 6BB:edition.
:. www.google.com
<. www.scribd.com
B# www.-alindia.com
?. Business ;aga)ines.

,ISITORS "IST
S.N#. I!.!%#+ n,)& A--+&..
+ %ur!ahan "aiswal Nehru Nagar Rewa
5 =#D# 4achwaha 0ovind singh chauraha Rewa
7 Raman "aiswal %ainik %chool Rewa
$ Udit Infra 9orld ;r:un Nagar Rewa
- %)% developer ?
=uilders
Chaurasia Dharmkanta Rewa
B ;rpit %harma Indra Nagar
. 0aurav Tiwari Civil <ines "hiri!a Rewa
C %% =uilders Rewa New =us stand3Rewa
, %unil Nigam )anden Tola Rewa
+6 0!anendra %ingh =aghel Tarahti Rewa
++ >anish "aiswal )anden Tola Rewa
+5 %aurah %hrivastava ;mahi!a Rewa
+7 Rahul Dev Aadav "hiri!a Rewa
+$ Rahul Nigam Uprahti Rewa
+- ;dul 4han %irmour Chowk