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    Program MID 2011

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    ovidiu.moisescu8209
    The document provides the program for the 4th International Conference on Marketing – From Information to Decision, held on October 28-29, 2011 in Cluj-Napoca, Romania. The conference included plenary sessions and parallel sessions over two days, covering topics such as marketing during crisis, e-commerce, consumer behavior, and service quality. It was organized by the Marketing Department of Babeş-Bolyai University and included presentations from numerous Romanian and international universities. A workshop on cross-cultural negotiation processes was also included on the second day of the conference program.

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    Program MID 2011

    Uploaded by

    ovidiu.moisescu8209
    35 views13 pages
    The document provides the program for the 4th International Conference on Marketing – From Information to Decision, held on October 28-29, 2011 in Cluj-Napoca, Romania. The conference included plenary sessions and parallel sessions over two days, covering topics such as marketing during crisis, e-commerce, consumer behavior, and service quality. It was organized by the Marketing Department of Babeş-Bolyai University and included presentations from numerous Romanian and international universities. A workshop on cross-cultural negotiation processes was also included on the second day of the conference program.

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    The document provides the program for the 4th International Conference on Marketing – From Information to Decision, held on October 28-29, 2011 in Cluj-Napoca, Romania. The conference included plenary sessions and parallel sessions over two days, covering topics such as marketing during crisis, e-commerce, consumer behavior, and service quality. It was organized by the Marketing Department of Babeş-Bolyai University and included presentations from numerous Romanian and international universities. A workshop on cross-cultural negotiation processes was also included on the second day of the conference program.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    35 views13 pages

    Program MID 2011

    Uploaded by

    ovidiu.moisescu8209
    The document provides the program for the 4th International Conference on Marketing – From Information to Decision, held on October 28-29, 2011 in Cluj-Napoca, Romania. The conference included plenary sessions and parallel sessions over two days, covering topics such as marketing during crisis, e-commerce, consumer behavior, and service quality. It was organized by the Marketing Department of Babeş-Bolyai University and included presentations from numerous Romanian and international universities. A workshop on cross-cultural negotiation processes was also included on the second day of the conference program.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 13

    Babe-Bolyai University of Cluj-Napoca

    Faculty of Economics and Business Administration


    Marketing Department




    PROGRAM


    International Conference
    MARKETING FROM INFORMATION TO DECISION
    4
    th
    Edition
    28-29
    th
    October 2011





    Cluj-Napoca, Romania

















    PROGRAM
    Friday, October 28, 2011


    09:00 10.00 Registration - Faculty of Economics and
    Business Administration - Ground Floor

    10:00 11:00 Plenary session - Room 118

    11:00 11:30 Coffee break

    11:30 13:00 Parallel sessions - Rooms 314 & 315

    13:00 14:00 Lunch break Panorama Caffe

    14:00 16:00 Parallel sessions - Rooms 314 & 315

    16:00 16:30 Coffee break

    16:30 18:30 Parallel sessions - Rooms 314 & 315

    19:00 Dinner Hanul Dacilor, Iulius Mall


    Saturday, October 29, 2011

    09: 00 11.00 Workshop - Room 314





    SCIENTIFIC COMMITTEE

    Prof. Bernhard SWOBODA, Dr., Dr. H.C.
    University of Trier, Germany
    Prof. Horst TODT, Dr., Dr. H.C.
    University of Hamburg, Germany
    Prof. Jzsef BERCS, Dr.
    Corvinus University of Budapest, Hungary
    Prof. Dirk MORSCHETT, Dr.
    University of Fribourg, Switzerland
    Prof. Thomas FOSCHT, Dr.
    University of Graz, Austria
    Prof. Nicolae Al. POP, PhD, Dr. H.C.
    Academy of Economic Studies, Bucharest, Romania
    Prof. Valeric OLTEANU, PhD
    Academy of Economic Studies, Bucharest, Romania
    Prof. tefan PRUTIANU, PhD
    Al. I. Cuza University of Iai, Romania
    Prof. Gheorghe Alexandru CATAN. PhD
    Technical University of Cluj-Napoca, Romania
    Prof. Ioan PLIA, PhD
    Babe-Bolyai University of Cluj-Napoca, Romania
    Prof. Marius D. POP, PhD
    Babe-Bolyai University of Cluj-Napoca, Romania
    As. Prof. Marcel C. POP, PhD
    Babe-Bolyai University of Cluj-Napoca, Romania





    ORGANIZING COMMITTEE

    Prof. Ioan PLIA, PhD
    Babe-Bolyai University, Cluj-Napoca, Romania
    As. Prof. Marcel C. POP, PhD
    Babe-Bolyai University, Cluj-Napoca, Romania
    Teach. Assist. Alexandra M. DRULE (RCA), PhD
    Babe-Bolyai University, Cluj-Napoca, Romania
    Teach. Assist. Raluca CIORNEA, PhD Student
    Babe-Bolyai University, Cluj-Napoca, Romania
    Teach. Assist. Andreea I. MANIU, PhD Student
    Babe-Bolyai University, Cluj-Napoca, Romania
    Teach. Assist. Lcrmioara RADOMIR, PhD Student
    Babe-Bolyai University, Cluj-Napoca, Romania
    Teach. Assist. Andrei M. SCRIDON, PhD Student
    Babe-Bolyai University, Cluj-Napoca, Romania
    Teach. Assist. Luiza M. SOUCA, PhD Student
    Babe-Bolyai University, Cluj-Napoca, Romania
    Teach. Assist. Monica M. ZAHARIE, PhD Student
    Babe-Bolyai University, Cluj-Napoca, Romania








    PLENARY SESSION


    Friday, October 28, 2011


    10:00 11:00, Room 118
    Chair: Prof. Ioan PLIA, PhD





    What next? Marketing during crisis





    Assoc. Prof. Dr. Clin GURU
    GCSM Montpellier Business School, France











    Friday, October 28, 2011

    SESSION 1 (Room 314)

    11:30 13:00

    Chairs: Prof. Gheorghe Alexandru CATAN , PhD; Lect.
    Ovidiu Ioan MOISESCU, PhD

    1. Influence of adoption factors and risks on e-commerce
    and online marketing
    Ciprian ADAM

    2. Consumption-based segmentation: An analysis of a
    telecom companys customers
    Mihai Florin BCIL; Adrian RDULESCU; Ioan Liviu MRAR

    3. Company social responsibility in Romanian and German
    students vision
    Gheorghe Alexandru CATAN; Doina CATAN

    4. Study regarding the quality of teaching in higher
    education institutions
    Alexandra Maria DRULE (RCA); Raluca CIORNEA; Marius
    Dorel POP; Alexandru CHI

    5. Internet and e-commerce tools for creating value in the
    e-marketplace
    Mircea FUCIU; Lucian LUNCEAN; Luigi DUMITRESCU



    14:00 16:00

    Chairs: Prof. Gheorghe Alexandru CATAN, PhD; Lect.
    Mihai Florin BCIL, PhD

    1. The analysis of the risks assumed by the entrepreneurs in tourism
    industry
    Marinela GHERE; Alexandra GOGOZAN; Iuliana POP

    2. Removing biases: the physical elements affecting left
    digit price cognition
    Chien-Huang LIN; Jyh-Wen WANG

    3. The rise of the internet the new force of the consumer
    Simona Silvana MRGINEAN

    4. A prototype of on-line database for internet consumers
    of on-line stores in Romania
    Loredana MOCEAN

    5. An empirical and exploratory investigation of Romanias
    country brand image
    Ovidiu Ioan MOISESCU

    6. Marketing of public organizations. The case of Romanian
    public agency an action research approach
    Sorina Diana MONE; Nicoleta Dorina RACOLA-PAINA

    7. Customer valuation model adaption based on the case of
    a large public service provider in Hungary
    kos Andrs NAGY; Pter FODOR; Krisztin SZCS


    16:30 18:30

    Chairs: Lect. Mihai Florin BCIL, PhD; Lect. Ovidiu Ioan
    MOISESCU, PhD

    1. Should we segment the mobile phone market in case of
    the Romanian teenagers?
    Mnika Anetta ALT; Zsuzsa PL

    2. Factors affecting e-procurement adoption
    Corina POP SITAR

    3. The behavior of health care services consumer
    Ruxandra RADOVICIU

    4. Future trends in alternative banking
    Mihai-Florin TALPO

    5. How SR management can help marketing?
    Tami ZILBERG

    6. Qualitative research in order to determine a conceptual
    model of integrated marketing communication to increase
    the efficiency of communication within the bakery industry
    in Romania
    Olimpia OANCEA

    7. The effects of the economic crisis over consumers
    behaviour. Empirical evidences from Romania
    Amalia PANDELIC
    Ionu PANDELIC

    SESSION 2 (Room 315)

    11:30 13:00

    Chairs: Lect. Cosmin Voicu NISTOR; PhD; Assoc. Prof.
    Ciprian Marcel POP, PhD

    1. Definitions and classifications of shopping centers
    Ioana Abrudan

    2. Measuring luxury value perception: additions to the
    model of Wiedmann et al. (2007)
    Raluca CIORNEA, Marius Dorel POP, Mihai Florin BCIL,
    Alexandra Maria DRULE (RCA)

    3. The impact of assortment on satisfaction, trust and
    loyalty in retailing
    Dan Cristian DABIJA

    4. Advergames: marketing advantages and risks involved
    Alina GHIRVU

    5. Marketing and supply chain paradigms: convergence and
    integration
    Clin GURU







    14:00 16:00

    Chairs: Prof. Ioan PLIA, PhD; Assoc. Prof. Clin GURU,
    PhD

    1. The evaluation of inflation forecast uncertainty for the
    improvement of marketing plan
    Mihaela BRATU

    2. Marketing communication: a conceptual approach
    Gianina LALA

    3. The relationship between market orientation, learning
    orientation and performance. An approach from the point
    of view of the companys learning capabilities
    Aida Mihaela LUNTRARU

    4. The dark side of shopping Materialism as a driving
    force in deviant consumer behaviour
    Andreea Ioana MANIU; Monica Maria ZAHARIE

    5. La perception des roles maritaux dans les processus de
    decision dans le context mondial
    Adriana MANOLIC; Teodora ROMAN

    6. The Romanian high-educated youth market for internet
    banking: investigating the drivers of adoption
    Voicu Cosmin NISTOR; Alan WILSON; Sorin Adrian TMA;
    Lcrmioara RADOMIR



    7. Standardization - a solution to product counterfeiting in
    international markets
    Nicolae Alexandru POP; Ciprian Marcel POP; Dan Cristian
    DABIJA

    16:30 18:30

    Chairs: Prof. Ioan PLIA, PhD Assoc. Prof. Ciprian Marcel
    POP, PhD;

    1. Cause related marketing a tool used for maintaing or
    improving consumers brand loyalty
    Ioan PLIA; Ramona CUCEA; Silvia tefania MIHALACHE

    2. Positive marketing a new meaning of solution
    Yoram GALLI

    3. Becoming a solution focused marketing team
    Yoram GALLI; Itshak SHAULL

    4. Electronic negotiation advantage/disadvantage
    Itshak SHAULL

    5. A brief literature review on perceived value
    Mircea Andrei SCRIDON

    6. SERVQUAL Thirty years of research on service quality
    with implications for customer satisfaction
    Maria Luiza SOUCA

    7. Implementing Customer focused Service Concept in Auto
    Workshops in Israel
    Avi BALAS; Fadil TAREEF
    Saturday, October 29, 2011




    WORKSHOP Understanding and insights of the point of
    balance between affective and cultural-organizational
    factors that are involved in negotiation processes

    Itshak SHAULL, PhD Student

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