2007 NAHJ Annual Report
2007 NAHJ Annual Report
2007 NAHJ Annual Report
NAHJ in 2007
An Executive Summary of 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
NAHJ’s Parity Project. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Campaign for Parity Donors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
NAHJ and Media Advocacy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Scholarships and Educational Programs . . . . . . . . . . . . . . . . . . . . . . . . 11
NAHJ celebrates its 25th Annual Convention in San Jose, Calif . . . . . . . 13
NAHJ History Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
In other 2007 NAHJ news. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
2007 Journalism and ñ Awards. . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Local chapters grow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Thanks to our 2007 Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Accountant’s Compilation Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
NAHJ Assets and Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
NAHJ Statement of Revenues and Expenditures . . . . . . . . . . . . . . . . . 21
NAHJ Adjustments to Financial Report. . . . . . . . . . . . . . . . . . . . . . . . . 22
NAHJ Board of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
NAHJ Staff. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
NAHJ’s Mission Statement
There are more than 2,100 NAHJ members, including 141 lifetime members. We
are working journalists, journalism students, other media-related professionals and
journalism educators.
It has been four decades since social unrest resulted in to increase representation of Latinos in newsrooms
riots by blacks and Hispanics in cities across the and to improve coverage of the Latino community.
country in the summer of 1967. The Kerner Not content with the status quo, NAHJ has created
commission, appointed by President Lyndon Johnson bold new initiatives toward ensuring that the news
to investigate the root causes of the violence, criticized media accurately inform the public about the
the media’s coverage of the riots and found that our country and the world we live in.
nation’s all-white newsrooms contributed to the
“white-black schism” in the country. We get more young Latinos into the business by
offering more scholarships every year. We place
It was a wake-up call for the news media. The more Latinos in newsrooms with the innovative
commission called for increased representation of Parity Project and with job placement and referral
minority journalists in our nation’s newsrooms. In services. We raise our collective voice against
the 1970s, the print and broadcast industries began distorted or unfair coverage to educate all about
measuring the movement toward diversifying who Latinos are and the roles we play as friends,
newsrooms. But progress has been slow. neighbors, competitors and leaders. In essence, we
position more Latinos to tell our stories and educate
Today, more than 40 years after the Kerner more non-Latinos to include us in their words and
commission’s findings, Latinos and people of color images as an integral part of the multicultural and
remain underrepresented in newsrooms by alarming multilayered fabric of U.S. society.
margins. While one in three people in the United
States is a person of color — African American, Only then can the news media cease to be a
Asian American, Hispanic, Native American, or some contributing factor to the racial, ethnic and social
combination thereof — journalists of color make up unrest that continues today, and that fails to educate
just 13.62 percent of all newsroom employees in those ill-informed people who commit violence against
daily newspapers, and 22.2 percent of those working Muslims raising families according to their faith,
at local English-language television stations. against Mexicans waiting alongside the road for work,
or against gay men who simply go out for a drink.
The Kerner commission warned that the lack of Only then can the discrimination reinforced by
minority voices in newsrooms and in news coverage distorted and unbalanced news reports be diminished,
would have serious and negative consequences for allowing all people to reach their potential and claim
our society. The words of caution have added their rightful place in American society.
urgency today, as our nation’s population becomes
more diverse, with Latinos now the largest ethnic NAHJ’s work is clearly needed as our multicultural
minority. By 2050, most Americans will be people society becomes ever more complex. Our children
of color. And by early next century, half of all U.S. must learn to coexist and to foster the mutual
residents will be of Hispanic descent. respect essential to a peaceful democracy. With
information, with images, we can—and often do—
This is why NAHJ’s mission remains critical to the shape minds and change lives. With NAHJ’s work,
future of our nation. Founded in 1984, NAHJ seeks we do so together. •
You don’t need this report to tell you of the dramatic shifts that have
taken place in the world of journalism. Between the disappearance of Knight-Ridder, the
privatization of Tribune Company, the continued efforts by some to put more and more news
outlets into the hands of fewer and fewer owners, and the almost daily reports of buyouts,
layoffs and cutbacks, journalists are losing their jobs at an unprecedented rate.
The board of directors of NAHJ has been as affected as the industry. Four board members
were laid off, and a fifth has decided to leave the industry. We are thus acutely aware of the
impact of layoffs and the threat it poses to NAHJ's long-term ability to accomplish its mission.
Our mission, that fight for fair representation in the newsroom and in the news product, is a
just mission. It is a mission that is not subject to the whims of stockholders, private owners or
government regulators. We know the challenges newsrooms face: declining newspaper
circulation, fractured audiences and an emerging news-delivery system no one quite knows how
to tap for profitability.
We urge the industry to think in the long-term as it makes short-term decisions. Cuts that
result in a decline in quality will do nothing except devalue the product, turn off the audience
and start the vicious cycle all over again.
During this time at NAHJ, we’ve met our own challenges. We've reduced the size of the
organization's staff, continued to streamline our operation and cut some programs we love
but could no longer afford, at least not in their present form (such as the Network Brownout
Report). In the meantime we’ve continued to fight for NAHJ and for our members, both
behind the scenes and publicly. We took our stand against further media consolidation to
Congress, stood up for members mistreated by police in Los Angeles and by their own
employers in Texas, and tangled with a national network over the best way to deliver news to
Spanish-speaking audiences in the Southwest. And through our Parity Project, we’ve
continued to show the industry that progress can be made even in these challenging times.
The work is far from done, of course. NAHJ is well-poised for an internal reorganization and
strategic planning that will even more efficiently address the needs of our mission. I extend
my thanks to the board of directors, the staff and the members of NAHJ for your support and
counsel over the last two years. Ours is still a noble mission in a noble profession. Journalism
will survive, and as long as it does, there will always be a need for NAHJ to fight for fairness.
Yours in service,
Rafael Olmeda
Diversifying our nation’s newsrooms has long been are just some of the
recognized as one of the great failings of the U.S. moving parts of the Parity
news industry. The marginalization of Latinos and Project. Is it working? Even
communities of color in news coverage continues to amid these times of deep
undermine the quality of information the American cutbacks, the answer is yes. The 26 partner news
public receives. NAHJ was conceptualized in 1982, and companies in the program saw a collective 38
officially formed in 1984, to address these historic percent increase of Latinos in their newsrooms,
failings. The mission is increased diversity in the through the end of 2007.
newsroom and better coverage of Latino communities. • NAHJ also fought for better coverage in 2007 by
advocating for free and fair access of information
In 2007, NAHJ celebrated 25 years of taking the to all. The organization condemned the Federal
lead toward that mission. The anniversary came at a Communications Commission’s decision to allow
time when the entire media industry, especially media companies to own newspapers and
newspapers, struggled. Still, NAHJ themes for the television/radio stations in the country’s top 20
year emerged: stay relevant, speak the truth and markets, a move we believed would lead to
continue to be vocal about how changes in the increased media consolidation, the loss of more
industry affect diversity. journalism jobs and less diversity of voices telling
the news and serving the public interest. NAHJ
A signature newsroom diversity project, plus myriad also spoke out in favor of a strong federal shield
other initiatives—including addresses to Congress law to protect journalists from revealing
on the state of the media; educational and confidential sources under certain conditions.
professional training and other opportunities for • Keeping in mind the next generation of
members such as scholarships and multimedia storytellers, in 2007 NAHJ awarded $100,000 in
workshops—all helped our members keep head new and $125,000 in continuing scholarships.
above water in these changing times, and fought This brought the total to more than $1.4 million
for more diverse and better coverage despite to 525 students in 20 years of awarding
industry cutbacks. scholarships. The organization also partners with
media companies, colleges and foundations to
A snapshot of NAHJ business in 2007: offer fellowships, summer training sessions and
• The Parity Project was NAHJ’s key initiative that many other educational opportunities.
helped buck the trend of Latino job losses in • NAHJ celebrated its 25th Anniversary Convention
2007. The program seeks to improve the number in San Jose, California in June, 2007. The
of Latinos in newsrooms and ultimately improve headline-making convention included remarks by
news coverage of all communities. The plan: form California Governor Arnold Schwarzenegger
long-term, holistic relationships between NAHJ, about turning off the Spanish-language television
media companies and local communities. Town- that sparked energetic discussions, more
hall meetings, newsroom diversity coverage multimedia sessions than ever before, discussions
workshops, connections between reporters of on community clashes with the LAPD, the effects
color and the newsrooms that need them—these of raids and deportations on families and more.
M ed i a A dv o c a c y: N A H J a s a V o i c e f o r L a t i n o J o u r n a l i s t s
NAHJ in 2007 remained a strong voice for until the Federal Communications Commission • NAHJ called on Congress in favor of HR 2102,
better news coverage and media access. (FCC) addresses how to increase minority The Free Flow of Information Act, which would
Efforts ranged from writing a letter in favor broadcast ownership. He spoke about how further create a qualified federal shield law, protecting
of a strong federal shield law to House media consolidation would hurt journalism. journalists from revealing confidential sources
Speaker Nancy Pelosi, to calling on network Gonzalez addressed the House Subcommittee on under certain conditions.
news companies to improve their racial and Telecommunications and the Internet, which held
ethnic newsroom make ups. the FCC oversight hearing on minority media • NAHJ expressed disappointment with the lack of
Some 2007 media efforts include: ownership. Gonzalez’s full testimony is available progress made toward achieving diversity in the
at: http://energycommerce.house.gov/ cmte_mtgs/ nation’s newsrooms. As pointed out in the 2007
• NAHJ called on Congress to once again reverse the 110-ti-hrg.120507.Gonzalez-testimony.pdf newsroom census released March 27 by the
decision by the Federal Communications American Society of Newspaper Editors (ASNE),
Commission to allow media companies to own With already shockingly low levels of minority minority representation in newsrooms slipped by
newspapers and television/radio stations in the ownership of media, compared to how people of 0.25 percent, to 13.62 percent. The percentage
country’s top 20 markets, a move that relaxed the color comprise 35 percent of the U.S. population, of Latino journalists dropped from 4.51 percent
30-year-old ban on newspaper-broadcast cross Gonzalez presented a case for how further media to 4.41 percent.
ownership. The FCC’s move, NAHJ argued, opens consolidation would worsen opportunities for
the door to increased media consolidation, the loss diverse ownership of television and radio stations, “Our industry is in the midst of rapid change, but
of more journalism jobs, and less diversity of voices and newspapers. one thing remains the same,” said NAHJ President
telling the news and serving the public interest. Rafael Olmeda. “Latinos continue to be severely
Gonzalez said: “Some might ask why we as underrepresented in the newsroom workforce.”
• NAHJ also reiterates its position that the media journalists place so much emphasis on the racial and
ownership rules should not be changed until an ethnic composition of media owners. It’s simple. In 2007, for the first time, ASNE’s census included
independent task force examines the impact of Direct experience has shown us that ownership journalists working full-time online, an addition that
media consolidation on minority broadcast matters when it comes to diversity in newsroom makes it appear in the survey that newsrooms
ownership and recommends ways to reverse employment and, more importantly, when it comes added nearly 2,000 jobs. Including online journalists
that decline. to a diversity of voices and meeting the news and helped the numbers for minorities, who make up 16
information needs of minority communities.” percent of that sector, according to the survey.
“The system was already weighted against Without including online journalists, the picture for
minority ownership,” said NAHJ President Rafael • NAHJ joined the National Association of Black minority hiring and retention is even more bleak.
Olmeda. "This decision is going to make it more Journalists in condemning radio broadcaster Don
difficult than ever for people of color to enter into Imus for his offensive remarks made April 4 • NAHJ continued to call on newsrooms to use
one of America’s most exclusive clubs.” about the Rutgers women’s basketball team, appropriate terms when it comes to immigration
calling for his dismissal. coverage. The use of “illegals” as a noun, for
• Past NAHJ President Juan Gonzalez testified on example, dehumanizes people and further
Capitol Hill against further media consolidation marginalizes Latino news coverage.
Educational opportunities
NAHJ and the National Association of Hispanic
Publications Foundation (NAHP Foundation) kicked
off the second year of its successful joint internship
program to support Latino journalism students
interested in careers at Hispanic or Spanish-language
media publications. Five students were selected to
be in the second class of the internship program in
Washington, D.C., in the summer of 2007. The
internships are sponsored by Ford Motor Company
Fund, the philanthropic arm of Ford Motor
Company.
unduly influenced by certain meaningful inclusion of Latinos in “We need to recognize good
community interests and has called Ken Burns’ documentary on work in this industry because it’s
for her reinstatement for the sake World War II, which aired on PBS so vital,” Altine said.
of good journalism. last month.
“We shouldn’t have to, on a daily NAHJ’s Local Chapters
The Emmy-award winning basis, open a newspaper and see Grew in 2007
journalist was named Texas another insult, or watch a
NAHJ is slowly shifting from a
Reporter of the Year two years ago television broadcast and be
regional to a more local, chapter-
by the Associated Press. In insulted again. That shouldn’t be
based association. While the NAHJ
accepting the ñ Award for part of our daily lives as Latinos,
regions encompass several states,
Broadcast Journalist of the Year, but it is,’’ said Rivas–Rodriguez,
the new chapters represent just
Aguilar said: “I don’t want to start an associate professor at the
one city or one state.
crying. Yeah, I won a lot of awards University of Texas at Austin and
but this one means a lot. I’m going a founding member of NAHJ.
By the end of 2007, there were
to be 50 years old this year. I’ve
12 professional chapters: Atlanta,
seen a lot of women come and go. Once part of NAHJ’s annual
Charlotte, Denver, Network of
We watch the network and we still convention, the Noche de
Hispanic Communicators
don’t have enough of us.” Triunfos Journalism Awards gala
(Dallas/Fort Worth), New Mexico,
has become the organization’s
North Carolina Triangle/Raleigh,
Fox News Channel’s Geraldo signature event in Washington,
Northern New Jersey, Oklahoma,
Rivera urged his colleagues to D.C. during Hispanic Heritage
Orlando/Central Florida, Rio
maintain high journalistic Month. Individual ticket sales
Grande Valley, Southwest Florida
standards, and not to blindly increased over previous years
and Washington, DC.
connect illegal immigration to thanks to interest from sister
spikes in crime, as some in the Hispanic organizations and from
There were also at least 12 student
media have done recently. “Don’t Washington-based journalists.
chapters, with others in the
let that linkage be made if
process or forming. They include:
unproven. Don’t let the traditional Another special award that
Brooklyn College, Florida
rules of journalism be abrogated evening, the Guillermo Martínez-
International University, Lehman
…have the courage to stand up,” Márquez Award for Latin
College, Northwestern University,
Rivera said to applause. American Reporting, was declared
Syracuse University, Texas State
a tie. Esmeralda Bermudez of
University, University of Arizona,
Along those same lines, the The Oregonian was cited for her
University of California Los
audience also heard from fascinating story following a
Angeles, University of Illinois
Maggie Rivas-Rodriguez, deported family back to
Urbana-Champaign, University of
winner of the Leadership Award. Guatemala, a homeland some of
Illinois Urbana-Champaign,
She made headlines for helping them don’t really know. Carmen
University of Puerto Rico,
lead a grassroots campaign for Escobosa, producer and reporter
University of Texas at El Paso.
AARP Segunda Juventud Fox News Channel Pacific Gas and Electric Company
ABC News Freddie Mac People en Español
Amtrak Gannett Foundation PR Newswire
Anheuser-Busch Harrah's Entertainment Prudential Financial
Annie E. Casey Foundation HBO San Francisco Chronicle
Belo Hearst Newspapers San Jose Mercury News
Bloomberg News Heineken USA State Farm Insurance
Boyd Gaming Corporation Hewlett-Packard The California Wellness
CBS News KGO ABC 7 Foundation
Chrysler KNTV NBC 11 The E.W. Scripps Company
Cisco KPIX CBS 5 The McClatchy Company
CNN KSTS Telemundo 48 The New York Times
Coca-Cola North America KTVU Fox 2 The Philadelphia Inquirer and
Comcast MCM Daily News
Con Edison MGM Mirage The Star-Ledger
Continental Airlines Microsoft The Walt Disney Company
Cox Enterprises National Education Association The Washington Post
Dini Films International National Public Radio Toyota Motor Sales, USA Inc.
el diario/LA PRENSA NBC 4 Telemundo 47 U.S. Army
Empire Maintenance Services NBC Universal Univision Communications, Inc.
ESPN New York Daily News Verizon Communications
FedEx Newsday WABC-TV
First Rate Capital NY 1 Noticias Walt Disney World Resort
Ford Motor Company OnStar Western Union
Board of Directors
National Association of Hispanic Journalists
For interim reporting purposes only, management has elected to omit substantially
all of the disclosures and the statement of cash flows required by generally accepted accounting
principles. If the omitted disclosures and statement of cash flows were included in the financial
statements, they might influence the user's conclusions about NAHJ’s financial position, changes in net
assets, and cash flows. Accordingly, these financial statements are not designed for those who are not
informed about such matters.
We are not independent with respect to the National Association of Hispanic Journalists.
Assets
Current Assets
Fixed Assets
Current Liabilities
Fund Balance
Expenses
Salaries & Wages 510,421.99 583,500.00 73,078.01
Fringe Benefits 65,674.96 93,200.00 27,525.04
Office Rent & Maintenance 107,929.54 116,500.23 8,570.69
Accounting, Payroll & Auditing 106,614.31 84,000.00 (22,614.31)
Legal & Investment Management 3,015.42 8,000.00 5,384.58
Subscription, Publication & Fees 17,311.87 26,950.00 9,638.13
Audio & Visual Expenses 146,323.50 160,500.00 14,176.50
Convention & Meeting Expenses 497,783.56 439,200.00 (51,583.56)
Consultant Fees & Expenses 71,596.50 55,000.00 (16,596.50)
Charges, Interest & Penalties 18,574.41 33,900.00 15,325.59
Depreciation Expenses 9,172.86 0.00 (9,172.86)
Insurance 3,756.86 11,100.00 7,343.14
Equipment Rental & Maintenance 6,250.20 8,000.09 1,749.89
Office Supplies & Furniture 13,479.10 14,600.00 1,120.90
Telecommunications & Internet 46,997.18 34,500.00 (12,497.18)
Postage & Shipping 20,194.67 29,375.00 9,180.33
Printing & Design 66,003.48 74,500.00 8,496.52
Travel & Lodging 128,810.40 148,964.00 20,153.60
Scholarships, Awards & Stipends 219,721.92 197,450.00 (22,271.92)
Employer Tax Expense 41,132.58 45,507.02 4,674.44
Miscellaneous Expenses 6,406.70 2,379.00 (4,027.70)
Expenses
Salaries & Wages 510,421.99 583,500.00 73,078.01
Fringe Benefits 65,674.96 93,200.00 27,525.04
Office Rent & Maintenance 107,929.54 116,500.23 8,570.69
Accounting, Payroll & Auditing 106,614.31 84,000.00 (22,614.31)
Legal & Investment Management 3,015.42 8,000.00 4,984.58
Subscription, Publication & Fees 17,311.87 26,950.00 9,638.13
Audio & Visual Expenses 146,323.50 160,500.00 14,176.50
Convention & Meeting Expenses 497,783.56 439,200.00 (58,583.56)
Consultant Fees & Expenses 71,596.50 55,000.00 (16,596.50)
Charges, Interest & Penalties 18,574.41 33,900.00 15,325.59
Depreciation Expenses 9,172.86 0.00 (9,172.86)
Insurance 3,756.86 11,100.00 7,343.14
Equipment Rental & Maintenance 6,250.20 8,000.09 1,749.89
Office Supplies & Furniture 13,479.10 14,600.00 1,120.90
Telecommunications & Internet 46,997.18 34,500.00 (12,497.18)
Postage & Shipping 20,194.67 29,375.00 9,180.33
Printing & Design 66,003.48 74,500.00 8,496.52
Travel & Lodging 128,810.40 148,964.00 20,153.60
Scholarships, Awards & Stipends 219,721.92 197,450.00 (22,271.92)
Employer Tax Expense 41,132.58 45,507.20 4,374.62
Miscellaneous Expenses 6,406.70 2,379.00 (4,027.70)
Total Expenses 2,107,172.01 2,167,125.52 59,953.51
Adjustments:
Expenses paid by Scholarship Account Funds in 2007, but previously received and recorded as revenue in previous years:
Student/Mentor Lodging Student Programs
2007 Convention 32,400.00 32,400.00
Geraldo Rivera Scholarship 5,000.00 5,000.00
CNN Scholarships 101,400.00 105,000.00
Second payment of Newhouse Scholarships 10,000.00
Continuing payments of Wash Post scholarships 5,000.00
Total Adjustments 153,800.00 142,400.00
**Information on these adjustments presented by association management to more clearly reflect the pattern of revenues and expenses
for 2007 and the end result for the year.
NAHJ Staff