Development Advisory Team: Engineering2Empower
Development Advisory Team: Engineering2Empower
Development Advisory Team: Engineering2Empower
ENGINEERING2EMPOWER
Theory of Change
Implementing a 5-year strategy that uses direct outreach and
Targeted Approach
Create a model that engages partners and donors while also meeting
E2Es commitment to empowering a local housing market;
Compare and analyze exposure development structures of
successful organizations;
Localize successful development solutions from these organizations
that cater to E2Es goals and size.
Working Strategy
Conventional Donor Structure
Corporate:
Employee
Matching &
Company
Individual:
Sponsors,
Trips,
Volunteering
Institutional:
Government
Agencies
Realignment of Goals
Revised Area
of Focus
Foundation
Trusts: Project
Sponsorship
Partnership
Buckets
Goal at Hand
Humanitarian:
Support
Network
Plan of Attack
Assessing Strengths
Identify and utilize strengths and current resources to maximize efficiency and productivity
Current
Capacity
Untapped
Resources
Potential
Growth
Organizational scale
Dedicated operating budget
Proposal Structure
Mid Term
Short Term
Use creative
marketing and
develop business
structure
Engage specific
targets for
operational
effectiveness
Long Term
Create
benchmarks for
strategic
development
Overarching Goals
-Strengthen and
solidify branding
-Ensure donor intake
and retention
Create a Unique
Brand/Project
Narrative
Increase
Operational
Capacity
Reinvigorate
Fundraising
Campaign
Campus Club
Structure: Student organization
with interdisciplinary draw
Size: ~40 undergrads
Function: Lead campus campaigns
for awareness/fundraising
Commitment: Weekly meetings
Action Item: Recruit students from
current class to file application for
new club and begin recruiting
efforts
Intern Program
Structure: Draw from leadership of
both groups to hire for credit or
experience
Size: ~2 undergrads / grads
Function: Work closely with Dustin
to work on business development,
outreach, web design, etc.
Commitment: 12 hours / Week
Action Item: Advertise positions on
GoIRISH for next semester; begin
credit offering process
Response
Perks
52% of contributions
came from $1-50
range, but top donor
class contributed
$13,500 (54% of
campaign total)
Most people
responded to perks
that were gifts for the
homes being built and
to bundles of items
Takeaways:
Future campaigns should focus on
making personal connections and
use past donors to engage their
own networks
Develop Project
Narrative
Increase
Operational
Capacity
Build Strategic
Capacity
Solidify Project
Narrative
Increase
Operational
Capacity
Build
Sustainability
Key Takeaways
Short Term
Mid Term
Long Term
ENGINEERING2EMPOWER
Appendix
Number of
Donations
Total Amount
Donated
$1 - $50
84
$2,810
$51 - $100
51
$4,980
$101 - $500
17
$3,910
$501 - $5,000
$13,500
Total
161
$25,200
10%
$1 - $50
$51 - $100
$101 - $500
$501 - $5,000
32%
52%
Amount
# of
Contributions
Average
Contribution
Size
United States
$22,714
149
$152
Canada
$1,175
$392
Austria
$1,000
$1,000
United Arab
Emirates
$110
$55
Haiti
$75
$38
Italy
$50
$50
Singapore
$50
$50
United Kingdom
$25
$25
Thailand
$1
$1
Domain Analysis
1%
Email, Direct
Contact, Etc.
10%
Facebook
Indiegogo
78%
Contact
Amount
Contributions
Average
Contribution
Email, Direct
Contact, Etc.
$19,715
102
$193
$2,421
24
$166
Indiegogo
$2,044
25
$82
Notre Dame
Websites
$760
$218
Other Websites
$260
$260
Total
$25,200
161
$184
Welcome Home!
26
$660
19
$950
To the Kitchen!
26
$2,650
$1,750
$3,000
81
Totals
89
Total Campaign
161
Partner Trip
Cement
n Or
a relationship
Short
n 1-2
days
Impact
vs. Respect
n Empowerment
n Seminars,
Technical advising
Infographic Sketch
Customer
Family foundations
Large-scale donors
Industry professionals
Young professionals
University students
6th graders
Type of outreach
Institutional representatives
Level of donor
Menu
Partner trips
Tailored reports
Conference calls
Kiva-style sponsorship
On-campus events
Crowdfunding
Personalized emails
Monthly newsletter
ND Expertise
Focus
groups
Training
Data
& Feedback