Aoki Firma Japoneza
Aoki Firma Japoneza
Aoki Firma Japoneza
.
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Toward
an
Economic
Japanese
Model
of
the
Firm
By MasahikoAoki
Stanford University
and
Kyoto University
I owe a great deal to Professor Moses Abramovitz who suggested
that I write this article. I appreciate his constant encouragement
and guidance which aided me throughout its preparation. I am also
indebted to three anonymous referees of the Journal and to Professors
Ryutaro Komiya and Michael Riordan for their critical comments
and helpful suggestions. Needless to say, I am solely responsible for
the views expressed in this paper.
OVER
a considerable
on shop-floor industrial relations; Taishiro Shirai (1984) on enterprise unionism; Masanori Hashimoto and John Raisian (1985) and Jacob Mincer and Yoshio
Higuchi (1988) on employment duration
and tenure-wage profile; Richard Freeman and Martin Weitzman (1987) and
John Taylor (1989) on the bonus system;
Akiyoshi Horiuchi, Frank Packer, and
Shinichi Fukuda (1988), Paul Sheard
(1989), and Erik Berglof (1989) on bankoriented financing and the main bank system; Albert Ando and Alan Auerbach
(1988) and B. Douglas Bernheim and
John Shoven (1989) on the cost of capital;
Aoki and Nathan Rosenberg (1989), Kenichi Imai, Ikujiro Nonaka, and Hirotaka
Takeuchi (1985), and Eleanor Westney
and Kiyonori Sakakibara (1985) on R & D
organization and rapid product development; Banri Asanuma (1985, 1989)
and Seiichi Kawasaki and John McMillan
(1987) on subcontracting; Abegglen and
economic and management literature has been produced in English dealing with various aspects of Japanese firms
and with comparisons with their Western
counterparts. The wide-ranging subject
matter covered in the literature may be
indicated by reference to the following
representative works: James Abegglen
and George Stalk (1985, ch. 5) and Yasuhiro Monden (1983) on the "kanban"
system just-in-time method) and other
practices of manufacturing operations;
Masahiko Aoki (1986, 1989) and Hideshi
Itoh (1987) on the nonhierarchical mechanism of operational coordination; Harvey Leibenstein (1987), James Lincoln,
Mitsuyo Hanada, and Kerry McBird
(1986), and Toshiaki Tachibanaki (1987)
on the nature of internal hierarchies; Kazuo Koike (1984, 1988, 1989) and Haruo
Shimada and John Macduffie (1986) on
skill formation systems on the job and
1
I. Horizontal Coordination
A key to an understanding of Japan's
industrial performance can be found in
the ability of firms in certain industries
to coordinate their operating activities
flexibly and quickly in response to changing market conditions and to changes in
other factors in the industrial environment, as well as to emergent technical
and technological exigencies. Representative Japanese firms have cultivated an
ability for rapid response by developing
an internal scheme in which emergent
information is utilized effectively on-site
and in which operating activities are coordinated among related operating units
on the basis of information sharing. In
this section, I first illustrate this claim
with three examples drawn from operating practices in the automobile and steel
industries and from R & D activities in
manufacturing industry generally. I then
characterize generic aspects of these and
other examples as a mechanism of horizontal coordination that stand in contrast
with the more familiar mechanism of
hierarchical coordination. I summarize
some results of a comparative analysis of
the relative information efficiency of the
two coordination mechanisms; and finally
I discuss their implications for understanding and interpreting Japanese industrial performance. I am aware that
any attempt to draw general propositions
from specific examples runs the risk of
small sample bias. But the following ex-
amples are drawn from many observations made recently in the course of plant
visits and interviews with engineers and
managers, and I am reasonably confident
that they represent widespread and generic elements of Japanese practice.' Also
I believe that the significance of the comparative analysis to follow is very hard
to grasp without breaking open the economists' black box of the production function and gaining a concrete image of how
firms operate without a rigid hierarchical
order.
A. Examples
1. Production Scheduling-An Automobile Industry Case. A number of
studies based on rather crude accounting
methods claim that the automobile industry represents a case in which Japan
has caught up with the forerunners in
production cost efficiency and is now itself running ahead very fast. (Accounting
studies conducted up to the early 1980s
are surveyed in Robert Cole and Taizo
Yakushiji 1984. Michael Cusmano 1985
provides a more careful estimate of
Japanese producers' comparative performance within the framework of accounting.) Melvin Fuss and Leonard
Waverman (1985) have recently cast
doubt on such assertions and have
claimed, on the basis of elaborate econometric analysis, that even in 1980 Japanese industry was only slightly more
productive "at normal capacity utilization
1 Between September 1987 and August 1989, I interviewed managersand engineers of about 50 Japanese manufacturingfirms and banks. In particular,
I conducted intensive studies, which included plant
visits, of the following firms: Nippon Steel Corporation, MatsushitaElectric IndustrialCo., Ltd., Sony
Corporation,Honda Motor Co., Ltd., Toyota Motor
Corporation,Omron Tateisi Electronics Co., Kyowa
Hakko Kogyo Co., Ltd., Tonen Corporation,IBM
Japan, Ltd., KajimaCorporation,OhbayashiCorporation,TorayCorporation,the SumitomoBank, Ltd.,
and the Sanwa Bank, Ltd. A small portion of interview records have been published in Aoki, Koike,
and Iwao Nakatani(1989).
two modes by focusing on a few important factors and examine how the relative
cost efficiencies of the two can differ in
various environments. Doing this, one
is bound to commit the sin of oversimplification. But the point here is to make
it clear that the cost function of the firm
is not exogenously and solely determined
by an engineer's blueprint; it also depends on organizational and human factors. I shall, therefore, venture to offer
a sharp theoretical formulation of nonhierarchical coordination and then interpret its performance characteristics in
the context of the Japanese economy.
The H-mode has two essential features: (1) the hierarchical separation between planning and implemental operation and (2) the emphasis on the
economies of specialization. That is,
planning, such as for production scheduling, manufacturing process control, and
commodity development is entrusted to
an office at the top level of each function
(e.g., the production planning office, the
engineering office, the development laboratory) which is supposed to have specialized prior knowledge (on markets, engineering know how, etc.). Let us call
this planning prior planning. Prior planning is fixed for a certain period of time
and implemented by operating units of
the lower levels (e.g., workshops, plant),
each of which is assigned a hierarchically
decomposed special operational function.
Any random event during the implementation period may be coped with by a
priori devices (e.g., buffer inventories,
troubleshooting specialists such as reliefmen and mechanics), and new knowledge that emerges may be used only for
the next round of planning by the higher
office.
Consider an alternative mode reflecting aspects of Japanese firms-let us call
it the J-mode, which has two main features: (1) the horizontal coordination
among operating units based on (2) the
10
knowledge sharing among various organizational units. The subtle difference is,
however, that in the case of the American
manufacturer knowledge sharing is formally instituted based on explicit documentation through the computerized
network system and other technological
means. In the Japanese case, by contrast,
knowledge sharing and the horizontal coordination based on it are often informal
and based on verbal communications
(even tacit understanding), although here
too there is increasing use of the computer network system as indicated by the
integrated marketing-manufacturingnetwork system of the auto manufacturerdescribed in example (1). Such undocumented communications may generate
information value by the finer use of onsite information that is too subtle or cumbersome to document usefully. But the
efficacy of face-to-face communications is
limited by geographical proximity. (It
may be recalled that the research laboratories of Japanese manufacturers are often located at the factory site. The need
for geographical proximity also may explain why there is such a high concentration of business activity in Tokyo.) Also,
the ethnic homogeneity of the Japanese
domestic factory may have been a crucial
factor for the development and effectiveness of the J-mode (Aoki 1988a, ch. 7).
Further, the dual functions of performing
an operating task and learning-communicating-bargaining in contributing to
smooth horizontal coordination may require intense effort on the part of bluecollar workers. It is clear that all these
factors are now subject to serious challenge. On one hand, Japanese firms are
expanding their activities globally to an
ever increasing degree and, on the other
hand, their ability to recruit qualified
blue-collar workers willing to carry out
intense work on the shop floor is becoming problematical as a result of recently
acquired affluence.
11
ministers such incentives and is also responsible for personnel posting, including interjurisdictional rotations, with an
eye to the firm's long-run organizational
goals.
As for the first, Japanese firms have
developed rank hierarchies as a primary
incentive device, which Aoki (1988a, ch.
2) describes in some detail (also see Ronald Dore 1973 for a classical description).
The essential idea may be summarized
as follows. There are usually separate
rank hierarchies for blue-collar workers,
white-collar workers, and engineers, as
well as one for the supervisory and managerial employees above them. Each rank
carries a certain level of pay, but not a
specific job. Therefore employees in the
same rank may be doing different jobs.
For instance, an engineer at the integrated process control office, an engineer
at development laboratory, and an engineer at the plant site may well be in the
same rank and receive identical pay (possibly with minor allowances for particular
jobs). New entrants to the firm who are
just out of school are placed at appropriate ranks in the nonmanagerial rank
hierarchies determined by their years of
education.
After entry at an identical starting
point for a certain educational credential,
employees compete for promotion in
rank throughout their careers. The criteria for promotion are years of service and
merit, with the latter not specifically related to particular jobs but to broadly defined problem-solving abilities, communication skills, and so on. The speed of
promotion for all employees is the same
early in their careers, however, as young
employees are considered to be in training and their aptitude for the firm's specific implementation of the J-mode is being tested. Differences in speed of
promotion among employees becomes
more apparent, however, in midcareer
(say, after employees reach their mid-
12
13
14
ment, as well as short-term (and longterm) credits. The main bank plays the
role of manager of a loan consortium
when a group of banks extends major
long-term credit to the company, and it
is responsible for closely monitoring
the business affairs of the company. If
the company suffers a business crisis, the
main bank assumes major responsibility
for various rescue operations, which include the rescheduling of loan payments,
emergency loans, advice for the liquidation of some assets, the facilitation of
business opportunities, the supply of
mangement resources, and finally reorganization, to secure the claims of the
consortium (Sheard 1989). In the normal
course of events, however, the main bank
exercises explicit control neither in the
selection of management nor in corporate
policy making. Well-run companies that
incur little or no debt from banks appear
to be virtually free from banks' intervention, and their managements enjoy the
highest degree of autonomy.5
2. Because a large proportion of the
equities held by banks and other corporate entities are extremely stable, the
managements of Japanese firms are insulated from takeover raids through the
open market. Individual stockholders,
who own only about 30 percent of outstanding total equities of listed companies, do not have any effective voice in
the corporate governance structure. As
long as a company is well run, top management is selected by the outgoing president (or chairman)from among the firm's
own managerial corps. Thus top management is considered to be the highest rank
for the career advancement of employ5For instance, 15 percent of the stock of Toyota
Motor Corporation is owned by three city banks,
Tokai, Mitsui, and Sanwa, but there is no collusion
on the part of these banks to influence the corporate
direction and management selection by Toyota. They
do, however, woo Toyota management competitively
for commercial dealings.
15
First, let us note that main bank's control manifests itself in bad profit states.
If the profit of a company starts to decline, the main bank is able to detect
the problem at a rather early stage
through information gained from the
management of commercial accounts,
short-term credits, long-term personal
contacts with top management of the
company and its business partners, and
so on, because of its special position.7
Tacit and explicit pressure for the internal overhaul of management would be
initiated in exchange for various types
of rescue operations as noted before. If
bad states continue, the main bank may
decide to take over management through
the governance structure of the company
(stockholder's meeting, board of directors). Recent experiences indicate, however, that banks do not change the fundamental nature of internal management,
but rather hand over top management
after recuperation to internally promoted
employees (see Richard Pascale and
Thomas Rohlen 1983 for an interesting
case study of the bank takeover of
Mazda).
It is because of this possibility of bank
takeover that I have adopted a definition
of the main bank, which focuses on its
role as a major stockholder as well as a
main lender (or manager of a loan consortium). I would argue that although in the
normal state bank control is not visible,
the potential threat of bank takeover may
play an important monitoring function
when the financial system is viewed as
a whole. A recent contribution by Philippe Aghion and Patrick Bolton (1988)
is suggestive in this regard. Aghion and
7 In the bank-orientedsystem in Japan, a single
bank, that is, the main bank, monitorsthe company
closely as the major cash manager-creditor-stockholder so that it is .in a position to detect a problem
early. In contrast, at the time of near bankruptcyof
Chrysler, about 400 banks had extended credit to
Chrysler and no bank was aware of the magnitude
of the problem until the real crisis became evident.
16
17
18
19
may take the following forms. The performances of employees of the Japanese firm
are evaluated and rewarded in the long
run by the elaborate and admittedly impartial personnel administration system
crystallized in the hierarchy of ranks, and
this may provide to workers the long-run
security and the sense of fair treatment
they desire. It does not seem obvious,
however, how the egalitarian idea of the
firm and the cenemployee-controlled
tralized management of hierarchy of
ranks can be made mutually compatible.
Also, the loss of the main bank's services
in monitoring management may impose
costs of monitoring management on each
employee in terms of time, effort, and
resources. Such costs may be private information.
The discussion in the preceding two
paragraphs is admittedly hypothetical,
but it may help us understand that the
impact of financial control over Japanese
firms cannot be neglected entirely even
if employees are network-specific assets.
A portion of the value created by the
network thus accrues to financial investors who supply finance and monitor
management. On the other hand, if employees' reward cannot be entirely determined by external market competition,
but is negotiated internally, employees,
too, would be interested in how corporate decisions are made. Corporate decisions would have an impact on workers'
short-term and long-term positions in the
rank hierarchies that define their lifetime earnings. Employees are not only
interested, they are also able to exercise
influence on corporate decisions. When
employees are promoted to be executive
managers, their motives may well remain
mixed and contain a carry-over from their
longer careers as employees in the lower
ranks. It is true that, as executive managers, they must give attention to profit
making in order to maintain their own
position and autonomy. Yet they may re-
20
21
22
lower wage subsidiaries or outside suppliers, 12 as well as leaning more toward capital-intensive technology than the stockholder-controlled firm (Aoki 1988a, pp.
166-74; Hajime Miyazaki 1984).
4. If the implicit unemployment insurance premium payable by employees is
high, the dually controlled firm chooses
work sharing rather than layoffs as a first
response to bad business conditions (Aoki
1988a, pp. 176-81).
5. The dually controlled firm seeks innovative opportunities by developing an
in-house knowledge base rather than
pursuing breakthrough innovation requiring an entirely new organization of
its research and development team (Aoki
1988a, pp. 237-52; Aoki and Rosenberg
1989).
Theoretically speaking, the dually controlled firm may be viewed as a mixture
of the conventional neoclassical model
(the N-model) of the stockholder-controlled firm and the model of the workercontrolled firm (the W-model) in the
manner of Domar-Ward (Aoki 1984a, ch.
5). It is well known that the worker-controlled firm tends to limit the size of the
labor force in order to increase the probability of job security in comparison to the
conventional N-model (Miyazaki 1984).
The behavioral characteristics of the Wmodel may help us understand propositions (2) through (4) intuitively. Proposition (1) appears to run counter to this
characteristic, but note that this proposition is stated in comparison to a firm that
chooses a growth rate solely to maximize
its stock price after having made its wage
bargain. Efficiency requires the conjoint
decision of wage rate and growth rate
when employees become assets internal
to the network, because employees may
12
See the Appendix for the structure of differential
earnings observed between the parent firm and its
satellite firms. As described in the Appendix, however, the use of a lower wage is only one aspect of
subcontracting among many others.
V. Concluding Remarks
In preceding sections, I described a
model of a Japanese firm based on stylized facts, the essence of which is summarized in the three Duality Principles.
This model-the J-model-is in many respects different from models of the firm
constructed by Western economists. Archibald described the current state of the
theory of the firm in his contribution to
The New Palgrave: A Dictionary of Economics: "It is doubtful if there is yet general agreement among economists on the
subject matter designated by 'theory of
the firm,' on, that is, the scope and purpose of the part of economics so titled"
(1987, p. 357). It would be fair to say,
however, that agency theory is currently
one of the most influential theories on
the firm, especially among Anglo-American theoretical economists.
According to this theory, the firm is
conceived as a "nexus of (agency) contracts" (Michael Jensen and William
23
24
25
26
ATKINSON,
Bo GUSTAFSSON,
AOKI,
SON.
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