Bam 570 E-Commerce Management.
Bam 570 E-Commerce Management.
Bam 570 E-Commerce Management.
E-Commerce Management
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reasons except:
Text:
Author(s):
Publisher:
a. many of
the tickets were purchased online by people worldwide, using Beijing Gehue
Ticketmaster, in what is called business-toSixth Edition, 2010
business (B2B) e-commerce.
ISBN-1 0: 0-13-610036-8
b. the International Olympic Committee
Efraim Turban, David King, Jae Lee, Ting-Peng Liang, Deborrah Turban
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EC can take several forms depending on the degree of digitization of the following
three
dimensions:
--.--~
3)
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Boeing designing a product together with one of its business partners is an example of
this
type of interaction.
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Collaborative commerce
Nonbusiness EC
B2B3C
d.B2B2
C
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corporate portal
intra net
extra net
social network
The digital enterprise shifts the focus from managing individual information resources
such as
devices, applications, and data to
that define the business and ultimately deliver
value to customers and end users.
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developing models
orchestrating the services and workflows
organizing supply chains
transforming revenue models
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EC and IT
missions and strategies
core competencies and critical response activities
markets and government
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buying
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, t) The success of the entrepreneurial company JetPens was due to keeping costs low by each of
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B2C
Web 2.0
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Online markets that are owned and operated by a single company and that are either sellside
or buy-side are known as ____________
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private e-marketplaces
commercial portals
e-malls
B2B marketplaces
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Employees may waste time trying to find relevant and accurate information if they have
to
access multiple information systems. The best solution to this problem is the use of __________
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Web portals
intermediaries
browsers
intra nets
15) A type of broker that helps consumers compare different stores is a __________
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remediator
search engine
comparison agent
virtual mall
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The most common and traditional form of auctions in which one seller entertains bids
from
many buyers is referred to as ____________
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forward auctions
reverse auctions
bidding auction system
tendering system
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anonymity
optimal price determined by the market
lack of differentiation
convenience of bidding anywhere and
any time
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provides customers with exactly what they want, when and where they want it.
Effective communication between the supply chain and the factory floor is needed to make it
happen.
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Build-to-order manufacturing
Demand-driven manufacturing
Real-time manufacturing
Virtual manufacturing
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Competition is local.
21) A marketer that uses e-mail to advertise to potential customers is called a _____________
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market maker
transaction broker
content disseminator
viral marketer
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intermediaries
service providers
content
disseminators
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viral marketers
23) Compared to the traditional job market, the online job market _________________
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scope
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shopping portals
shopbots
shopping browsers
intelligent search
engines
25) Software tools that scout the Web for stores that sell similar items at low prices are called
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engines
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shopping portals
shopbots
shopping browsers
intelligent search
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Multiple Choice Questions (Enter your answers on the enclosed answer sheet)
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Paws 'n Tails is an online pet shop that wants to influence what customers buy and build
effective customer relationships and loyalty. What is the key to influencing behavior and building
these relationships?
a. Understanding consumer online behavior and then influencing it through advertising and
promotions
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Understanding competitors' pricing strategy and then undercutting it
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Identifying the wants and needs of major customer segments
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Suggesting as many products as possible to online shoppers as soon as they visit
the EC
site
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A(n)
is someone whose advice or view carries some weight in making a final
purchasing decision.
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initiator
influencer
decider
buyer
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Once a company knows a consumer's preferences, the company can predict, without
asking the
consumer directly, what other products or services that consumer might enjoy through
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5) Which of the following is not a specific method for collecting online data?
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Phone surveys to learn if there are too many products for the customer to look
through
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Two key factors limiting the use of personalization to more precisely target marketing
efforts to
individual customers are ______________
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Web mining refers to the use of data mining techniques for discovering and
extracting
information from Web documents.
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Web mining explores both Web content and Web usage.
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Web mining uses customer data to infer or predict customer interest in other
products or
services.
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Usage analysis is derived from clickstream data.
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is an advertising network that a B2B company can use as part of its advertising
strategy to reach new customers.
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Amazon.com
BBB Online
DoubleClick
WebMonkey
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stickiness
direct marketing
mobile
advertising
d,bannerads
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Banner advertising on Websites helps trigger a realization that there is a gap between
reality and a desired state, which occurs in the
stage of the EC purchase
decision-making process.
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Portsmouth Hospitals NHS Trust, which provided health-care services for almost 1
million
people in the United Kingdom, cut back-office purchasing costs by _______________
a. using online reverse auctions to purchase from suppliers at the the lowest mutually
acceptable purchase price
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implementing online catalogs
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buying via its intranet
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using collaborative commerce
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exchanges
collaborative commerce
trading communities
public marketplaces
The
consists of a number of interrelated subprocesses that extend from the
acquisition of materials from suppliers to packaging it and moving it to distributors and
retailers.
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horizontal marketplace
vertical market
supply chain
production chain
15) Which of the following is not one of the major benefits of B2B for both buyers and sellers?
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EC companies will usually separate their B2C orders from their B2B orders because
B2C and
B2B orders have different _____________
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Denver Boards, a B2B manufacturer of snowboard equipment, can reach and target new
retail
customers in order to grow its online business by _______________
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A company's internal operations and its relationships with suppliers and other business
partners are frequently ______________
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online.
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online.
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The last fifteen orders from a manufacturer to its suppliers range from $'00,000 to
$8,750,000. This is an example of ______________
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24) The Lotus Notes/Domino suite includes all of the following except:
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instant video.
document management.
database.
communication support.
25) Infrastructure needed for groupware include all of the following except:
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VoIP.
intranets.
extra nets.
the Internet.
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Multiple Choice Questions (Enter your answers on the enclosed answer sheet)
1) All of the following are examples of e-government except:
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site.
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Sharing information more quickly and conveniently between the federal and state, local, and
tribal governments is a performance objective of which category of e-government?
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G2C
G2B
G2G
d.IEE
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Chaplin reports quarterly sales revenue from his business to city hall over the Internet. He pays
his local business tax with a credit card. This is an example of _________________
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e-government
G2C e-commerce
G2B e-commerce
e-procurement
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A government agency uses a reverse e-auction to comply with the tendering system
requirements specified by law. This is an example of _________________
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e-government
G2C e-commerce
G2B e-commerce
e-procurement
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7) All of the following describe Second Life (SL) and SL Educators (SLED) except:
a. SLED sponsors meet-and-greet events in SL, helping real-life educators to connect with
each other.
b. Educators have been slow to embrace SL because of the complexity of its media-rich
features.
c. Students and educators can work together in SL from anywhere in the world as part of a
globally networked virtual classroom environment.
d. Using SL as a supplement to traditional classroom environments provides new
opportunities for enriching existing curricula.
8) More and more people are willing to pay for digital music, as shown by the success of
a.
Napster
b.Kazaa
c. iTunes
d.P2P
9)
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11) A major purpose of an organizational knowledge base is to support and allow ________________
a. knowledge sharing
b.e-Iearning
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responsible blogging
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organizational capital
12) M-commerce transactions and activities require _______________and _____________
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support
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, 3) Characteristics
smartphones; switches
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small screens.
reduced memory.
restricted input capabilities.
broad bandwidth.
'4) A
is suitable for mobile users who need to make very short-range device-to-device
wireless connections within a small space, such as a single room, and most commonly with
Bluetooth.
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'5) A(n)
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GIS
GPS
L-commerce system
OnStar system
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You are walking near a coffee shop and suddenly your cell phone beeps with a
message:
"Come inside and get a free biscotti with any purchase.This is an example of ________________
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permission marketing
location-based advertising
customer relationship management
m-commerce
17) Health risks of cell phone use include all of the following except:
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18) Ethical issues raised by m-commerce include all of the following except:
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19) In order to protect the privacy of individuals, privacy protection defenses must be _____________
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are companies that introduce a significant change in their industries, thus
causing a disruption in normal business operations.
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n clouds
d.Web 3.0
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Disruptors
Mashups
Informatio
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The real estate brokerage industry has been disrupted by companies such as Zillow and
23) Companies can interface with social networks in all of the following ways except:
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worlds,
such as Second Life to create pages and microcommunities.
c. create an in-house private social network and then use it for communication and
collaboration among employees and retirees or with outsiders.
d. conduct business activities in a business-oriented social network, such as Linkedln, or
sponsor such a site.
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Craigslist and MySpace provide ______________to search based on friends and contacts or by
geographic proximity.
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virtual malls
advertising campaigns
has/have the potential to enable faster connectivity, richer ways of interacting, and
more powerful search engines.
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1
entrepreneurial networks
classifieds and job listings
Enterprise applications
Application program interface (API) services
Web 3.0
RSS and Web services
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Multiple Choice Questions (Enter your answers on the enclosed answer sheet)
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Capabilities of the Internet that have made it more difficult for companies to capture
profits
include all of the following except:
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another
more easily.
d. the Internet makes it easier to make secure payments.
2) All of the following are situations when a business plan should be done except:
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Virtual worlds
Rich media
Social networking technologies
Online brands
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All of the following determine the degree of collaboration between offline and online
activities
in a business except:
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corporate culture.
the ability of top management to introduce change properly.
the pricing strategy.
the use of innovative processes that support collaboration.
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The
pricing strategy means adding up all the costs involved, such as material,
labor, rent, overhead, and so forth and adding a percentage mark-up as profit.
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cost-plus
competitor model
revenue markup
price percentage
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a large, non-trivial EC
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a multi-divisional EC
project
projects
project
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is a form of business alliance composed of several business partners that share the
costs and resources for the development or production of a product or service.
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temporary corporation
supply chain
virtual corporation
co-opetition
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With the balanced scorecard approach, the term balance arises because the combined
set of
measures is supposed to encompass indicators that are all of the following except:
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direct
indirect
shared with other
investments
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not measurable
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The New York Metropolitan Transit Authority (MTA) did not need to open another airport
for
almost two decades, even though air traffic had tripled because of productivity gains derived
from improved IT systems. IT systems added by the MTA played critical roles in ticket
reservations, passenger and luggage check-in, crew assignment and scheduling, runway
maintenance and management, and gate assignments. This case illustrates that _____________
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13) The average-cost curves (AVC) of physical products and digital products are ____________
a. different because the AVC of digital products declines as quantity increases forming
l-shape, while the AVC of physical products is U-shaped.
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both U-shaped.
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both L-shaped.
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different because the AVC of physical products declines as quantity
increases
forming an l-shape, while the AVC of digital products is U-shaped.
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transaction costs
complementary
investments
e. direct costs
d. indirect costs
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17) The concept of consistency in Website design includes making sure that _______________
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using.
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all visitors consistently find what they are looking for.
e. the messages sent to customers who contact the company are consistent.
d. customers are treated consistently when they contact customer service.
18) One of the first decisions to be made in building a Website is ______________
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content.
e. how to protect the Website from hackers.
d. who will host it.
19) Banks are more selective about who gets an account for accepting credit cards online because
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dot com failures have made banks less willing to work with online
companies
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CNP transactions are less secure
and riskier
e. fees are higher for online processing
d. online transactions do not produce much revenue for banks
20) Before choosing the appropriate Website development option, you need to consider all of the
following issues in order to generate a list of requirements and capabilities except:
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online?
e. Can customers place orders online?
d. What might be the reaction of competitors?
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Having control over the collection, storage, and dissemination of personal information
is
included in the category of ______________
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property
rights
duties
privacy
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criminal charge
negligence charge
nuisance charge
lawsuit or civil charge
23) Section 5 of the FTC Act does each of the following except:
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practices
could expose customers/financial information to theft or loss.
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protects privacy.
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requires monitoring of employees' e-mall.
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The _________________gives law enforcement agencies broader range in their efforts to protect the
public.
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