March

2013
Special
Issue

A Meeting
in Havana:

A Preview of the
12 World Congress
on Art Deco
th

Havana
Art Deco
Bacardi
Building
Buenos Aires
Art Deco
Puerto Rican
Art Deco
Aracaju,
Brazil Art Deco
Art Deco
Graphics
Coolidge
Corner-Deco
Theatre

CADS Board of Directors

Joe Loundy/President
Conrad Miczko/Vice President
Robert Blanford/Secretary
Mary Miller/Treasurer
Ruth Dearborn
Amy Keller
Susan Levand
Kevin Palmer
Glenn Rogers
Bill Sandstrom
CADS Advisory Board
Richard Goisman
Katherine Hamilton-Smith
Seymour Persky
Steve Starr
CADS Magazine
Special World Congress Issue
Chief Editor: Geo Darder
General Editorial Coordinator:
Mnica Palenque
Editor: Kathleen Murphy Skolnik
Copy Editor: Linda Levendusky
Graphic Designer: Luis Alonso
Translations: Vivian Figueredo,
Mnica Palenque
Editorial Assistant:
Joelle Louise Orr
Contributing Writers:
Geo Darder
Gustavo Lpez
Alejandro Alonso
Luz Merino
Mara Elena Martn
Adriana Piastrellini
Mara Victoria Zardoya
Wilfredo Rodrguez
Eduardo Luis Rodrguez
Vivian Figueredo
Vicki Gold Levi
Mario Coyula
Pilar Fernndez
Susan Quinn
Juan Garca
Camilo Lpez
Wolney Unes
Pepe Menndez
Camilo Valls
Front cover:
Designed by Luis Alonso from
original sketch Garca Cabrera.
Copyright Chicago Art Deco Society 2013.
All material is subject to copyright
and cannot be reproduced without
prior written permission from the
publisher.
The Chicago Art Deco Society
(CADS) is a not-for-profit 501(c)3
tax exempt organizaton chartered
in the State of Illinois in 1982 for the
purpose of education, perservation
and fellowship.

Chicago Art Deco Society

P.O. Box 1116
Evanston, IL 60204-16
312-280-9097
www.chicagoartdecosociety.com

Presidents message
The Chicago Art Deco Society is pleased to collaborate with Habana Deco to bring you this
special World Congress supplement of the Chicago Art Deco Society Magazine. The articles
highlight many of the Art Deco treasures in Havana and other parts of Cuba included on the
itinerary for the 12th World Congress on Art Deco. CADS greatly appreciates Habana Decos
commitment to the organization of what promises to be a unique and outstanding conference.
Joseph Loundy / President, Chicago Art Deco Society.

INDEX

Social, a Pioneer
in Cuban Graphic Arts

43

Eusebio Leal:
Past, Present, and Future

44

The Coolidge Corner Theatre

Brookline, Massachusetts

45

The National Museum

of Decorative Arts - Headquarters
of Habana Deco

Casa de las Amricas,

a House for all!

46
48

Art Deco in Education

and Health Care

10

Art Deco Catalog Buenos Aires

Architecture

52

The forgotten glamour of

Garca Cabrera

13

Sociedad Puertorriquea
de Arquitectura Histrica (SPAH)

55

Cuban Art Deco Architecture:

A Heritage of Undeniable Value

20

Art Deco in the Ecclesiastical

Architecture of Cuba

24

Locally Universal:
A Trend in the Art Deco Era

56

Art Deco in Havana Housing:

Tropical Deco and Streamline

Aracaj, a hidden Art Deco

treasure

58

Books summary

61

Deco Delights

63

The Festivals House

71

Come to see, love and save

74

The Argelles House:

A pioneer landmark of
Cuban Art Deco architecture

78

Art Deco Architecture

in Holgun

80

Santiago de Cuba
at the Gates of Modernity

83

Spanish text

90

A gift to my country

A Meeting in Havana:
A Preview of the 12th World
Congress on Art Deco

Art Deco in Havana:

An Historical and Cultural Context

An Art Deco Square in Havana 28

Honoring a Renowned Cuban
A Pioneer of Modernity
Leonardo Morales and the

30

Beginnings of Cuban Art Deco

Cubas Cristbal Coln Cemetery:
An Open-Air Museum

32

Art Deco: Style, Trend, or Fashion?

33

The Champagnat School

in Camagey

36

Catalina Lasa and Juan Pedro Bar, 38

a Havana Legend of Love and
a Story of Two Art Deco Monuments
Discovering Art Deco in Havana:
A Personal Revelation

40

A gift to my country
By: Geo Darder

I owe my happiness and love of country

to a style that was introduced years
before my creation. I was born in Havana
Cuba in1963. Soon after my parents
left to Miami before I could claim any
childhood memories. Recollection of my
early years in Miami was visits to see my
great grandmother Margarita, mother
of Abuela Dora, on an island across the
causeway called Miami Beach. These
trips were always scary for me because
I had to stay in the car while my parents
went in for a quick visit. Waiting in the
car I would observe the old people sitting
in rocking chairs on porches of funny
buildings with odd shapes and neon lights.
This would be my first introduction to
Art Deco. Little did I know then it would
become such a big part of my life.
I spent my teens working at Miami
Beach hotels, sunbathing during work
breaks and lunches at Davids Caf and
Puerto Sagua. I fell deeply in love for
the streamline style and knew someday
South Beach would be home. I was
fortunate to be part of the renaissance
of SoBe thanks to Barbara Capitman.I
enjoyed Art Deco weekends with never
ending openings and inaugurations of
renovated deco landmarks. South Beach
Art Deco District became the new

American playground and home to fashion

models, Miami Vice, Versace and me.
I met Kathy Hausman who introduced me
to the Deco mecca of the world, NYC,
with its skyscrapers Rockefeller, Chrysler
and Empire Buildings. I participated in Art
Deco lectures, exhibits and congresses.
I experienced a new understanding and
monumental admiration to the deco style.
But it is was not until my first return
visit to my native Island nation at the age
30 that I would learn of my passion for
my country and Habana Deco. This trip
ignited a new passion to reconnect with
my Cuban family, culture and heritage.
Habana Deco awareness became my
mission: to let the world know of the true
treasures my island held.
In the year 2000 the first conference to
promote the Deco heritage took place in
Cuba and the National Union of Cuban
Writers and Artists (UNEAC) served
as the meeting venue. Thanks to the
collaboration of Dr. Graziela Pogolotti and
architect Juan Garcia.
From that moment on I was committed
to help build a bridge of better
understanding by organizing groups of

collectors, architects and historians from

the United States interested in visiting
this wonderful city. This began a 13-year
quest to reach the dream of international
recognition of this unique Art Deco
heritage. Even though a tough labor, most
of the time anonymous. I suffered my
familys incomprehension and some of my
friends rejection, while gaining support
of others.
2001 was the next step forward
toward my dream when a small Cuban
delegation, headed by architect Juan
Garcia and Patricia Semidey assisted
the Art Deco World Congress held in
Oklahoma. During this meeting the
academic exchanges strengthened and
made possible in 2003, the second Cuba/
US encounter. Habana Deco Conference
was held at the National Museum of
Decorative Arts, which lead to the
forming of Habana Deco Group in 2009.
Many conferences followed and it was
true progress when deco societies
acknowledged and welcomed Latin
American countries like Brazil, Argentina
and Uruguay. This lead to the new
creation of Deco groups for ICADS
and an approval to Rio de Janiero, Brazil
as the first Latin American country
to host a World Congress. Now the
Caribbean Island Nation of Cuba will
finally have the opportunity to share
with the world its Art Deco heritage
with this 12th ICADS Congress, its 250
international participants and 15 countries
in attendance. Thank you to so many
that made this World Congress a reality.
This gathering is not just a congress it is a
celebration!
I am positive that this Congress will serve
as a stage to create restoration projects
and resurgence to the interest of the
cultural heritage of Cuba for the world.
I just turned 50 and my commitment to
this Island, which I never gave up, remains
intact. My true cause transcends gods and
borders, governments and laws, family
and friends; because no matter where I
am, I am also Cuba.
I dedicate this issue to my mother Mara
Teresa Darder Lpez who taught me the
true essence of conviction and the Sacred
Mother of all Cubans, La Caridad del
Cobre, for guiding me back to my home.

A Meeting in Havana:

A Preview of the 12th World

Congress on Art Deco
By: Lic. Gustavo Lpez Gonzlez
Pictures: Arch. Flix Eduardo Borges Ibez

Once again, Art Deco scholars and

devotees will meet in an exciting venue
for the biennial World Congress on Art
Deco. The location for the 12th World
Congress, scheduled to take place March
14 through 21, 2013, is Havana, Cuba.

Official headquarters of the Congress will

be the Hotel Nacional de Cuba, a historic
institution with a more than eighty-year
tradition of hosting visitors to Havana.
Since 1930, the Nacional has welcomed
such diverse guests as the Duke of

Windsor, film stars Ava Gardner and Frank

Sinatra, crime boss Santo Trafficante,
singer Nat King Cole, and model Naomi
Campbell.
The program designed by the Congress
Organizing Committee features both
lectures and visits to Havanas Art
Deco buildings and monuments. The
presentations will take place at Hotel
Nacional de Cuba with special lectures
held at Casa de Las Americas, a Cuban
cultural institution for more than half a
century and one of the most attractive
Art Deco buildings in the city. Papers will
examine such topics as the characteristics
of Art Deco in Havana and other Cuban
cities; the societal influence of Art Deco
and its adaptation to different social
levels; the typology of Havana cinemas
and theaters; the magnificent Art Deco
residences in the neighborhoods of
Vedado and Miramar; and Cuban graphic
arts and films of the Art Deco period.
Other presentations will examine the
impact of Art Deco worldwide. Barbara
Billauer Bailey of the Washington Art
Deco Society will address Art Deco in
Israel; Paula Duffy Baker of the Chicago
Art Deco Society will explore The
Connections between Chicago and Latin
American Muralists; and Peter Sheridan
of Australia will speak on Radio, an
Unacknowledged Art Deco Icon. Noted
speakers Alistar Duncan, Hermes Mallea,
Fabio Grementieri, Wolney Unes and
Mitzi Mogul will be in attending.

Lobby of the Lpez Serrano Building in Vedado.

Tours in Havana will include such buildings

as the Bacard, Havanas first skyscraper
and the most significant example of Cuban
Art Deco, and important residences,
such as the home of Catalina Lasa and
Juan Pedro Bar, the Francisco Argelles
house, Cubas first Art Deco building, and
the Manuel Lpez Chvez house. Visits
to Art Deco cinemas and theatersthe
America, Arenal, Fausto, and Ludgardita;
Art Deco hospitals, including the
Maternidad Obrera and Amrica Arias;
monuments such as the superb obelisk
honoring Dr. Carlos J. Finlay, in Marianao;
and the amazing marble, stone, and

Exterior view of Maternidad Obrera Hospital.

bronze mausoleums of the Cementerio

de Coln.

participants will travel to the beautiful

Topes de Collantes nature reserve to
visit the Art Deco sanatorium built in the
mountains in the 1940s. In Santiago, they
will walk the central street of Enramada
and visit the sanctuary of the Virgen de la
Caridad del Cobre, Cubas patron saint,
with its magnificent view of the landscape
of the eastern region.

Delegates will also participate in

receptions, dinners, luncheons, and
social events at venues such as the Hotel
Nacional, Havana Club, the DuPont
house in Varadero beach and will enjoy
a performance by the Ballet Nacional
de Cuba, led by Alicia Alonso as well
as visits to museums and exhibitions in
Havana.
The post-Congress tours (March 21 to
27) will explore other Cuban cities to
learn about the Art Deco and colonial
architecture in the central and eastern
areas of the island. In historic Trinidad,

Exterior view of the Lpez Serrano Building.

The opportunity to learn more about Art

Deco in Cuba and other parts of the world
from an international panel of specialists,
combined with visits to areas of Cuba
known for their beauty, architecture,
culture, and history, promises to make
the 12th World Congress of Art Deco a
memorable experience.

Art Deco in Havana:

An Historical and Cultural

Context
By: Lic. Alejandro G. Alonso

This article is excerpted from the book Deco in Old Havana to be published by Boloa
Publishing House, Office of the Historian of the City.

Current research based on geographic,

temporal, and stylistic considerations
suggests that Art Deco in Old Havana
arose within two clearly defined poles.
The Bacard Building (1930), an Art Deco
jewel in Monserrate Street at the former
boundary of the defensive wall, marks the
first; the Navy Building (1951) at 102 San
Pedro Street, the second. Stylistically, a
profusion of ornament associated with the
variant known as Zigzag distinguishes
the Bacardi, while the Navy Building
represents the simpler, more functional
nautical variant. Separated by twenty
years, the two buildings demonstrate
Art Decos longevity among those who
financed such projects and, of course, the
architects.
The early phase of Art Deco in Cuba,
manifested by the Bacard Building,
developed during the first term (19251929) of General Gerardo Machado,
who initially served as president but later
became a sanguinary dictator reluctant
to abandon power and determined to be
elected. The later pole, represented by
the Navy Building, occurred during the
final term of the military leader Fulgencio
Batista, who regained control of the
country through a 1952 coup dtat. The
years between the construction of these
two landmark buildings was marked
by fraudulent elections and politicians
in the magistrate who were totally
uninterested in solving the great needs
of the nation. Two economic crises, two
world wars, the nationalist revolution of
1933 and the frustrations it precipitated,
adoption of the Second Constitution of
the Republic, interventions by the United

Interior lobby of Bacard building.

States government, and the widespread

influence of North American culture into
national life also characterized this period.

In spite of this turbulence, Cuba readily

accepted Art Deco. The islands
fundamental cosmopolitan nature,

of the tycoon Serras

daughter or the splendid
house of Catalina Lasa,
a woman who would
become a living legend
and who commissioned
the best Art Deco interior
in Havana in 1927. That
year is fundamental for
Cuban art. It marked
the construction of the
first Art Deco buildings
in the country and the
emergence of Cuban
modern visual artists,
prefigured in the work of
the designers of art and
entertainment magazines
such as Carteles and
Bohemia.

combined with its dynamic racial

mixture and acknowledged power of
assimilation, made it fertile ground for
the new. Furthermore, Art Deco arrived
in Cuba amidst a wave of nationalism
that impacted all cultural spheres
literature, music, and the arts. The most
distinguished representative of this
nationalistic fervor was Nicols Guilln,
a mulatto poet whose universal verse
was capable of conveying the rhythm
of son, which later evolved into salsa.
This powerful nationalistic movement
aspired to international understandability
and authenticity. Its principles were
exemplified by Grupo Minorista, a social
movement led not by a party but created
and supported by the best intellectuals in
all fields. This groups role was extremely
influential from the start.
Any analysis of the role of publications in the
dissemination of new modes of expression
must also include the magazine Social.
Grupo Minoristas members were friends

The great examples of

Art Deco architecture
remaining in Cuba can
be traced to various
sources. Some of the
first buildings that
appeared in the early
phase of the style were
the result of private
initiatives. However, as
Navy building on Avenue of Port of Havana. early as 1930, Govantes
and Cabarrocas designed
of the magazine and, even more important,
two of the best hospital facilities in
collaborators in the task of enlightening a
the country, thanks to the actions of
bourgeoisie that was beginning to show
Gerardo Machado (although those
entrepreneurial capacity.
projects as well as the great work of
the Central Road correspond to his first
A representative example is Alejo
term as constitutional president). Like
Carpentier, one of the best Spanishtheir European fascist counterparts, the
language writers of the twentieth century,
Cuban dictators favored the Art Deco
as well as a musicologist and essayist.
variant known as Modern Monumental,
Writing from Paris under the pseudonym
giving rise to a number of hospitals,
Jacqueline, Carpentier would send
squares, homes for the elderly, barracks,
articles on all aspects of avant-garde
and civic institutions, including structures
culture, from the music of Stravinsky
built under the mandate of other de
to the painting of Picasso and Parisian
facto authoritarians such as Batista. This
fashions, considered an artistic discipline
is no coincidence; the colossal scale
itself. The articles appeared in the pages of
of the Modern Monumental style well
Social, which was founded and directed by
matches the psychology of such political
Conrado Walter Massaguer, a member of
figures.
Grupo Minorista. The magazine addressed
topics such as industrial development,
These important events, significant
feminism, and racial origins as elements of
historical occurrences, and astonishing art
a national identity, all with the magazines
works constitute a momentous era for
worldly view. Such articles appeared side
Cuba, which treasures the legacy of its
by side with reviews of a dance in historical national interpretation of Art Deco like a
costumes or stories about the wedding
radiant jewel.

The National
Museum of Decorative
Arts - Headquarters
of Habana Deco
By: Gustavo Lpez

A beautiful French-inspired mansion in

the Vedado neighborhood of Havana,
designed in 1927 by French architects
Paul-Jean-Emile Viard and Marcel
Dastugue, houses the National Museum of
Decorative Arts, open to the public since
1964. This unique building is especially
noted for the quality of the materials
used in its construction, its magnificent
ambiance, and one of its former owners,
Mara Luisa Gmez Mena, Countess of
Revilla de Camargo. This aristocratic
woman commissioned the Maison Jansen
of Paris to create the sumptuous interiors.
Today, visitors to the museum can view
many of those valuable furnishings and
original decorative features, including the
countess splendid Art Deco bathroom
with Italian marble tiles and light fixtures
designed in Paris by Marius-Ernest Sabino.

Mara Luisa Gmez Mena.

Countess Revilla of Camargo.

The countess in the dining room of her residency.

Main bathroom of the countess residency.

Ceiling lamp of Museum of Decorative Arts

(countess residency).

For more than a year, this important

Cuban cultural institution has been the
headquarters of Habana Deco and the site
of the groups meetings and social events.
During the 12th World Congress on Art
Deco, participants will visit the museum
to view the collection and will enjoy a
luncheon there as well.
Museum of Decorative Arts.

Art Deco in Education

and Health Care
By: Luz Merino

Improvements in education and health

care were among the objectives of
government initiatives undertaken in the
1930s and 1940s to modernize Cuba.
These years corresponded with the peak
popularity of Art Deco and its various
hybrid expressions in Cuban architecture.
It is therefore not unexpected that many
of the government-sponsored schools and
hospitals established during these decades
were designed in the Art Deco style. Many
of these institutions were constructed
under the auspices of the Health Technical
Service, the National Corporation of
Social Work, the National Council for
Tuberculosis, and the Civil Military
Institutes system, all created in 1936.
The first Civil Military Institute opened
in Ceiba del Agua near Havana in 1936.
The design of the building with its clean
volumes and restrained ornamentation is
derived from the Streamline variant of Art
Deco and provides a visual interpretation
of the modernity inherent in its purpose.
The Aball Hospital, a sanatorium for
children completed in 1944, was a project
of the National Council for Tuberculosis.
Located on the outskirts of Havana, the
aerodynamic lines of the structure exemplify
the Streamline style fashionable at the time.

Carteles Magazine Cover from 1934.

Lux Magazine Cover from 1942.

Interior photo page from Carteles Magazine.

volumes that harmonize with the desire

for modernity.

Another facility for the care of patients

with tuberculosis was the Hospital
Ambrosio Grillo in the Eastern province of
Santiago de Cuba. Its light, aerodynamic
design, which resembles a bird,
incorporates elements of tropical Deco.
Hospital Topes de Collantes is located
in a nature reserve in the Escambray
Mountains in central Cuba. Construction of
this massive structure with its monumental
entrance, rounded corners, and interior
courtyards began in the 1940s, although it
was not completed until the mid-1950s.

10

Carteles Magazine Cover from 1935.

In addition to large hospitals, smaller

clinics connected with the National
Corporation of Social Work and the
Health Technical Service were also
established. The standardized designs
combine a vertical emphasis with clean

The Art Deco Maternidad Obrera

Hospital occupies land in Marianao that
was once part of the Columbia Military
Camp. Designed by Emilio de Soto and
completed in 1939, the hospital has a
curvilinear facade that emphasizes the
portico, which is capped by a sculpture of
Mother and Child.
The Maternidad Obrera Hospital is
adjacent to Fourth of September Square,
now known as Finlay Square, designed
by Jos Prez Benitoa and completed

Interior photo page from Carteles Magazine.

Ad for the Civic-Military Schools.

Interior photo page from Carteles Magazine.

in 1940. The buildings surrounding the

squares obelisk were connected with
the government programs of the time.
Three were schools and the fourth was a
residence for the elderly.

Picture of the Marti's Flower Condecoration.

Also adjacent to Finlay Square is Jos

Prez Benitoas Military Hospital. Larger
than the other buildings in the square,
the hospital is topped with a four-story
tower that mirrors the central obelisk.
Five narrative murals by Enrique Garca
Cabrera relating the history of medicine
highlight the hospital interior.

Interior photo page from Carteles

Magazine.

Interior photo page from Carteles

Magazine.

The hospitals and schools constructed

in Cuba during the 1930s and 1940s are
emblematic of both the governments
commitment to modernization and the
modern aesthetic that characterized the
architecture of this time.

11

The forgotten
glamour of
Garca Cabrera
By: Pepe Menndez

Enrique Garca Cabrera (Havana, 18931949) remains today a relatively unknown

Cuban artist. Although a painting and
two of his magnificent illustrations have
been on view at the National Museum
of Fine Arts since 2002, he has received
little mention, and his work has seldom
been exhibited or reviewed in recent
decades. The nonexistence of a museum
dedicated to the history of Cuban graphic
design accentuates the injustice of our
time against the generation and trends of
the first three decades of the twentieth
century. Garca Cabrera was a very
distinguished member of that generation.
As a young boy, he had already
demonstrated talent at charcoal and
pastel drawing and watercolor painting.
He honed this talent during his formal
artistic training, first at the Academy
of Arts of San Alejandro (Havana) and
later in Rome and Paris. He attracted
attention at a very young age when,
after returning from Europe, he received
several awards in public commercial

Cover of Universal magazine, 1920.

poster contests. For around forty years,

he worked simultaneously as a painter
and commercial artist. When he died, he
left an unfinished canvas, which became

the focus of a posthumous exhibition

organized the following year as an
homage to him. That last work was his
farewell statement, and, unfortunately,
he remained associated with it for a long
time. His lack of acceptance among the
avant-garde artists casts a shadow over
the greatness of his other work, namely,
his graphic illustrations, which he himself
considered minor. His death interrupted
a journey that might have been expected
to make major contributions to Cuban
graphics, although he instilled a feeling of
admiration among many.
With time and the advent of photography,
which became the predominant mode of
graphic communication, Garca Cabreras
validity was lost and even questioned.
In the book Diez Dibujantes Cubanos.
Apuntes sobre la Ilustracin Grfica (Ten
Cuban Draftsmen. Notes on Graphic
Illustration) by Luis Alonso Fajardo,
published in 1958, the powerful influence

Covers of Bohemia magazine.

13

left no opportunity to look

back critically, so that other
perdurable values could be
identified in the past, values
that today reveal themselves
to us as solidly interwoven
in the national identity.
Illustration, caricature,
commercial graphics, which
are the seeds of present
Cuban graphic design, can
and should be recognized as
our cultural heritage.

"Madness", illustration.

he had over a wide group of artists was

branded disproportionate and retardative.
Although acknowledging the artists
masterful technique, the author stated,
Garcas advertisements, underlined by
his affectation, never reached the category
of seriously studied advertisements. On
the contrary, there was so much respect
for the most important standards, it
excelled so much in pure art, that the art
made the advertisement disappear, always
degenerating into a painting.
This is a curious point of view, more
so if we consider that Garca Cabrera
himself regarded painting and illustration
as two completely different art forms.
It is possible that the motive resides in
the period and medium in which it was

14

developed, and the way in which the

artists of those years were later viewed.
Along with Garca Cabrera, other graphic
artists of his time, such as Jaime Valls,
Rafael Blanco, and Conrado Massaguer,
have not been systemically studied,
nor have they received the honor they
deserve.
With the upsurge of the more progressive
ideas in art that resulted from the
triumph of the Cuban revolution in
1959 and the necessary rehabilitation
of the former urges of the avant-garde,
the figure of Enrique Garca Cabrera
entered into oblivion. Furthermore, the
social prominence of publicity ceased.
Academicism was negated. The cultural
avant-garde and the political avant-garde

Garca Cabrera died

believing he would be
remembered as a great
painter, when in reality he
was a wonderful illustrator.
He pioneered education
in the decorative arts in
Cuba, yet the Academy San
Alejandro, where he taught
for more than two decades,
has practically no memory
of him. A man ahead of
his time, he marveled the
readers of Havana magazines
with the modernity of his
European-inspired line,
the synthesis of forms, and
his novel compositions.
Enrique Garca Cabrera is
a fascinating figure, one
of the most surprising
draftsmen ever produced
in America, according to
painter Armando Maribona;
a talent wasted in the insignificant graphic
work, as stated by Jorge Maach. The
pejorative vision that some artistic sectors
had of graphic illustration surfaced at
the 1926 Hall of Painting, as revealed
by his comment on Garca Cabreras
participation: I say it is a surprising
canvas because we did not expect such
an effort from Garca Cabrera. And not
because we disregard his ample aptitude,
but because the man is so much involved
in his mercantile occupationsin those
immaculate drawings delightedly truthful
that the pages of the newspapers fill
with advertisementsthat we could not
suspect such a surprise. The Press is a
canvas of considerable dimensions. The
fact that the artist painted it in a few days,
according to what he told us, only goes

Covers of La Semana magazine.

Panflet Tuberculosis.

to show the powerful talent of Garca

Cabrera. It is truly sad that such a talent
be wasted in the struggle for the daily
bread.
Such struggle yielded lucrative dividends,
even bigger than those obtained from
painting. Garca Cabrera had the
satisfaction of commanding very high
prices for his collaborations, to apply later
selflessly in the project of some magazine.
His work was in great demand, to the
extent that a dispute for his talent almost
caused a commercial war between two of
the largest department stores in Havana.
His designs were valued as the key to
success for products, stores, or welfare
campaigns.
Label Pelipeina

He worked indefatigably designing

posters, brochures, brands, publicity
advertisements, and calendars. He
illustrated stories and poems in periodicals

15

Advertising "Fin de Siglo" store.

and executed political caricatures. He

contributed to nearly twenty magazines,
and served as art director of several of
them. For Bohemia alone, he created
over 150 covers between 1935 and 1939.
He developed all graphic support for a
national anti-tuberculosis campaign. He
was art director for the famous stores
Fin de Siglo and El Encanto. He became
very popular for his drawings of women,
always voluptuous, many times in
cunning scenes. As a journalist of his time
described them, Garca Cabrera created
a type of Havana woman; not that he
copied her submissively in his drawings;
but little by little the Havana woman was
stylized, she became his drawings. In the
same way that the Madrid girls drawn
by Ribas tight skirt, silk stockings, small
feetstarted to resemble those of the
great Galician draftsman, who can be
said is the Spanish Garca Cabrera, as
of Garca Cabrera we could say is the

16

Cuban Federico Ribas []. And the truth

is that no one drew them as he did. His
artist sensuality caressed with the pencil
the fruit lips, the eyes of humid blackness,
the magnolia breast, and above all the
succumbing gesture, as the siesta languor
of who is listening to the faraway [street
sellers] cry that tastes like mango and
coconut ice cream.
Some of his creations can be enjoyed
today in Havanas public spaces and
should not be missed. The remarkable
reliefs depicting Cuban history on the
huge doors of the National Capitol
building are based on drawings by Garca
Cabrera. Another example, perhaps
the most outstanding because of its
expressiveness and finish, is the clock in
the Lpez Serrano building, where the
passion of the time for movement and
speed becomes visible within a polished
Art Deco style.

Cover of Bohemia magazine.

Advertising MIchel.

As a teacher, Garca Cabrera achieved

a well-earned prestigious reputation,
as shown by the quality and number of
his students, to whom, according to the
testimony of Enrique Valderrama, he
gave paid work in his private workshop,
applying a modern teaching of out-ofschool orientation. His designs with chalk
on the classroom blackboards had the
beauty and originality of all his work; and
though lost because of their teaching
nature, they were collected in study
notebooks made by the students; thus
leaving, in watercolor paintings and pen
drawings, a testimony of his faculties for
modern teaching.
If on the one hand, Garca Cabrera
was highly respected by his colleagues,

students, and clients, on the other, his

historic shortsightedness gained him
powerful adversaries, particularly after
his unwise expression of his opinions
regarding European avant-garde art.
A change had taken place in him. The
fascination of his youthful years in Paris
and Rome, his restless searches for
forms in the magazine illustrations during
the teens and 1920s progressively gave
way to an accommodating attitude, also
reflected by the commercial success he
achieved. He was unable to understand
the direction that avant-garde painting
was taking. But most of all, he was unable
to understand that his graphic work
undoubtedly constituted the avant-garde
in Cuba, because Cuban editorial and
publicity illustration at the beginning of

Logo CMCD.

17

Exterior detail of Garca Cabrera house.

the century was ahead of the avant-garde

in painting and prefigured, at least in
terms of form, a new language.
In light of the seemingly endless debate on
the differences and similarities between
the plastic arts and graphic design, the
work of Enrique Garca Cabrera is of
special interest. He was an enthusiast of
both expressions of the visual. His work,
in the words of Jorge Bermdez, will be
torn between the conflict that provokes
in an artist the mass work made by the
machine and the unique and original work
of pure art. Paradoxically, all that Enrique
Garca Cabrera wanted to be as a painter,
he attained only in the communication
graphics. If we compare just one of his
oil paintings with one of his illustrations
for publicity, the dilemma becomes
quite clear. With the first way of artistic
creation he wanted to be . . . With the
second he was, is, and will always be one
of the pioneers of modern graphic design
in Cuba.
Interior views of Garca Cabrera house.

18

Cuban Art Deco

Architecture:

A Heritage of Undeniable Value

By: Mara Elena Martn Zequeira

Art Deco occupies a preeminent position

within the context of twentieth century
Cuban architecture. The influence of
this decorative trend, which successfully
integrated architecture, interior design,
visual arts, and graphic and industrial
design, was manifested in a wide variety
of programs throughout the island.
The rule of the twice-elected president
of the Republic of Cuba, General Gerardo
Machado (1925-1933), was one of the
periods of the greatest flowering of
Art Deco in Cuban architecture and
urbanism. This era was marked by a
special interest in modernizing Havana
and placing it in a privileged position
relative to its American neighbors.
Despite political support for the aesthetic
of the famed cole des Beaux-Arts in
Paris, a new style, initially labeled Modern
but known today as Art Deco, found favor
in Cuba at this time. Art Deco symbolized
modernity and spread rapidly throughout
the country.
Student travel abroad, visits of foreign
artists and designers, and reports of
fashion trends and international exhibitions
in specialized journals and magazines
circulating on the island influenced the
taste of Cuban professionals of the time.
The 1925 Exposition Internationale
des Arts Dcoratifs et Industriels
Modernes in Paris, the 1928 Exposition of
Czechoslovakian Culture in Brno, and the
1931 Salon des Artistes Dcorateurs in
Paris were among the events covered in
popular publications of the day. Extensive
reviews, accompanied by photographs,
documented European modern aesthetics
and updated professionals on the formal
and conceptual details of the latest design
trends.

20

Pic. 1. Detail of the Entrance of the Argelles House.

Early Art Deco works in Havana, such

as the house of Francisco Argelles in
Miramar (1927) (Pic.1); the restaurant
and cafeteria at 5th Avenida and 34, also
in Miramar (1927, demolished in 1999);
and the automobile service station at
Malecn and Escobar (1928) illustrate
the application of the avant-garde to
diverse building types. Art Deco proved
appropriate for all types of structures,
from public, industrial and recreational
buildings to private residences and
apartment houses. It was used in the
design of public open-air spaces and left
its imprint on monuments, sculptures, and
other elements of the urban landscape
(Pic.2) still extant in various parts of the
country. Also noteworthy are the great
variety and large number of tombs and
mausoleums in Cuban cemeteries that

Pic. 2. Monument to Juan Carlos Finlay

in Marianao.

Pic. 4. Jos Mart tomb in Santiago de Cuba.

Pic. 5. Fausto Theater in Havana Paseo del Prado.

Pic. 3. Catalina Lasa tomb in Havana Cemetery Cristobal Coln.

incorporated the Art Deco aesthetic. The

mausoleums of the celebrated Catalina
Lasa in the Cristbal Coln cemetery in
Havana (Pic.3) and the National hero Jos
Mart in the Santa Ifigenia cemetery in
Santiago de Cuba (Pic.4) are just two of
the most significant examples.

and early 1930s, reflect the eclecticism

that was regarded as a symbol of the
political, social, and economic power
epitomized by these institutions.
The most distinguished examples of
eclecticism in residential architecture
were also completed during this time.

Although Art Deco became immensely

popular in Cuba, the designers of many
of the buildings representative of the
countrys economic and political status
did not subscribe to this new aesthetic.
Monumental works such as the National
Capitol or Capitolio, the Asturian Center,
and the Cuban Telephone Company,
although constructed during the peak
popularity of Art Deco in the late 1920s

Theaters, cinemas, and department stores,

however, passionately embraced the
modern and carefree lines of Art Deco.
Outstanding examples include the Fausto
Theater, the Arenal movie house, and the
Almacenes Ultra department store, all in
Havana (Pic.5). Art Deco was also a popular
style for houses and apartment buildings for
both the middle class and those of more
modest means throughout Cuba. (Pic.6)

Pic. 6. Apartment building for middle income

families in Centro Habana.

The rapid and extensive proliferation of

this style is indicative of one of the most
distinctive characteristics of Art Deco in
Cuba, namely, its popularity. Formally,
it was expressed by great simplicity,
while still maintaining elegance and
refinement. Art Deco was frequently
preferred for the decoration of facades
and was also expressed in the elements

21

Pic. 7. Use of tropical images in design.

Pic. 10. Verticality tendency.

Pic. 8. Stylized architectural elements.

Pic. 9. Pure volumes in facades.

Pic. 11. Glass panels permit natural illumination in the interiors..

of composition, as manifested by the

geometrization of forms and the use of
tropical images (Pic.7); the stylization of
architectonic details and elements (Pic.8);
pure volumes, both on the exterior and
in the interior (Pic.9); a trend toward
verticality (Pic.10); the integration of
polished finishes with bright particles
embedded in plaster; and the use of large
glass panels allowing light to pass into the
interior. (Pic.11)

Unfortunately, another characteristic

common to almost all Art Deco buildings
in Cuba is their unfortunate state of
preservation. Some important Art Deco
structures have been lost forever and
others no less significant show a high
degree of deterioration, with respect to
both the structure and the decorative
details. The loss of their multicolored
floors, decorative ceilings and light
fixtures, and exquisite Art Deco faade

22

ornamentation is a testimony to the

complete apathy and abandonment
to which these buildings have been
subjected.
The collection of Art Deco buildings
constructed in Cuba from the final
years of the 1920s through the 1940s
represents a heritage of undeniable value.
These structures must be preserved for
future generations.

Art Deco in Havana

Housing: Tropical Deco and

Streamline
By: Pilar Fernndez Prieto

For some time, Art Deco had no precise

definition, due largely to the numerous
and sometimes contradictory influences
that contributed to its emergenceArt
Nouveau, pre-Hispanic and Eastern
cultures, the isms of European avantgarde artistic movements, and Diaghilevs
Ballets Russes, among others. Despite this
diversity of cultural antecedents, Art Deco
acquired distinctive features that gave
the style its own personality. The result
was a complex decorative system that
integrated many facets of design and came
to characterize and symbolize an era.
As a transitory trend, Art Deco established
a bridge between eclecticism (already
empty of vitality) and the explosive
radicalism of the European artistic avantgardes. Its expression differed among the
various regions, areas, or cities where it
developed. Art Deco in London is not
like Art Deco in Paris, nor in New York,
California, Oklahoma, or Florida.
Modernism, the term Art Deco was
known by in Cuba in its time, reached
Havana via various channels, including
specialized publications, study in the
United States, architecture curriculums
based on North American models,
movies, music, travel, and fashion.
Without aspiring to the radical dynamism
of the European avant-gardes, it offered
a modern alternative to academicism and
contributed to the demise of the thendominant eclecticism.
Writing in 1950, architect Joaqun Weiss
described the significance of the 1925
Exposition Internationale des Arts
Dcoratifs et Industriels Modernes for the
development of Art Deco in Cuba:
Stylistically this period (1930-1940)
was nurtured to a great extent by the
Decorative Arts Exposition held in Paris

24

in 1925, which tried to update the French

in architectural matters, achieving only
a conservative result. However, . . . the
new French variant of architectural trends
was able to be introduced in American
countries that, like ours, were struggling
to free themselves from the clutches of
eclecticism.
Tropical Deco, a name American
scholar Laura Cerwinsky proposed,
had an important influence on Cuban
architecture. The term refers to a specific
phase in the development of the style
expressed in hotels, movie theaters,
restaurants, and houses in Miami Beach
from the 1930s until the 1940s. This
variation is especially prevalent in the
area known as the Art Deco Historic
District in South Miami. Tropical Deco
is an adaptation of Northern models.

Its combination of horizontal lines and

fantasy infuses buildings with a sense of
delight that distinguishes them from the
industrial Deco of more urban areas.
Tropical Deco incorporates the flora
and fauna of the region in its building
decoration, creating an Art Deco variant
that differs from both the sophisticated
New York and the prolific Hollywood
varieties. The taste for horizontal and
vertical lines and pastel colors such as sea
green, light blue, dusty pink, and bright
yellow, enrich and add complexity to
the design. The distinct visual effect that
results exudes a sense of rest, simplicity,
and happiness. The horizontality, panels
with geometric ornaments, simple
geometric volumes, and pastel colors of
Tropical Deco appeal particularly to a
public accustomed to the climate, light,
sea, and environment of Havana.
Transatlantic ships, airplanes, trains,
and automobiles provided models and
motifs for another variation of Art Deco,
commonly known as Streamline Moderne.
This variant is characterized by curvilinear
parallel lines, metallic elements, rounded
corners, circular windows, chrome
railings, and white walls, a repertoire
that suggests speed, progress, and the
aesthetics of the machine.
The new variant was more
closely linked to the World
of Tomorrow showcased at
the 1939 New York Worlds
Fair than with the famous
1925 Paris exposition.
Single-family homes and
apartment buildings in
Havana reflect the gradual
change from a vertical
emphasis, characteristic of
skyscrapers, such as the
Lpez Serrano building,
to a horizontal emphasis
seen in the Cantera,
Solimar, and Santeiro
apartment buildings. Art
Deco and Streamline
Moderne converge
in the multifunctional
America building, despite
the prevalence of the
Streamline style in Havana
during this period. Deco

Arquitectura y Artes Decorativas, architect

Juan E. OBourke analyzed a new building
in Vedado designed by architect and city
planner Pedro Martnez Incln:
Horizontality, sensation of calmness
and dignity; continuous side-by-side
balconies with rails that evoke those
of ships; projecting terraces, hardly
supported in their base with octagonal
columns, large broad windows. A very
20th century building. The most similar
to the worksof Wright, Le Corbusier,
Gropius.
The architectural firm Maruri/Weiss
created a boat-like design for the
Matanzas Tennis Club, which Weiss
explained in the June 1932 issue of
Arquitectura y Artes Decorativas:

also intermingled with the remnants

of the neoclassical style and began to
harmonize with Havanas first expressions
of the international style.
In his paper Of New Architecture,
published in April 1932 in the journal

What was required there was not a

Versailles palace but a machine . . .
a social entertainment and sports
machine with all the simplicity, solidity
and efficacy of a mechanical device.
Havana welcomed the repetitive
ornament fashionable in Miami Beach,
with decorative panels embellishing
facades in endless combinations of

exuberant, fantasy designs. Geometric

flowers or plant elements and squares,
rhombuses, and triangles abounded in
contrasting textures and slight variations
in color.
This alternative approach to Deco
inserted itself into an island tradition that

25

can be traced to the

end of the nineteenth
century. Many of the
Art Deco buildings
are rooted in the
traditional apartment
building scheme
of a commercial
establishment on
the ground floor
with housing above, both organically
integrated into the urban landscape. In
other buildings, such a Neptuno 56, Art
Deco features coexist with traditional
elements, such as blinds, grilles, and
stained-glass windows, but now with a
new and varied design.
This architectural hybrid added a new
visual dimension to the urban landscape.
The repetition of decorative Art Deco
elements in different neighborhoods
of the city acted as a unifying factor.
And the spread of Art Deco-inspired
work from the professional level to
widespread popularity provides a lesson
in architectural coherence and integration.
The result is an architectural expression
of a distinct appearance generated by
modernity and innovation.
Its adoption by non-architects represented
true local re-interpretations of Art Deco
in vernacular architecture during the
1930s and 1940s. It also demonstrated the
persistence of middle class cultural values

26

and their influence on

residential architecture
until the economic
crisis of 1920 led to
suburban expansion
and the rise of compact
apartment blocks
within central areas of
Latin American cities
Traditional architectural history failed to
acknowledge Art Deco since it did not
coincide with the international style. This
point of view stresses the conflicting
character of the two styles rather than their
common features and overlooks Art Deco
as an alternative expression of modernity.
Art Decos diversity of sources and
widespread application help explain
the plurality of its manifestations.
With the self-assurance of a new
sensibility, it developed a language that
incorporated diversity to formulate
a style with its own personality and
expression of the new.
Art Deco helped transform visual
experience at both the artistic and
the everyday level. In its dynamism
and variety, Deco in all its variants,
including Tropical, Streamline, and
Modern Monumental, contributed
in different ways to the evolution of
modernity.

An Art Deco Square

in Havana Honoring a
Renowned Cuban
By: Gustavo Lpez

Finlay Square, located in the municipality

of Marianao, is one of the best known
in Havana. Its celebrity is attributable
to the tall tower or obelisk at its center
that originally functioned as a beacon for
planes from the neighboring airport of the
former Columbia military barracks.
Unveiled by former Cuban ruler
Fulgencio Batista in 1944 under the
name Fourth of September Square, the
monument commemorated the soldiers
of the Columbia base who initiated the
coup dtat against President Gerardo
Machado on that date in 1933. In 1948,
however, Cuban physicians asked
President Ramn Grau San Martn to
change the name to Finlay Square in
homage to the distinguished Cuban
physician and scientist who identified the
mosquito as the carrier of yellow fever.
A commemorative plaque on the tower
reads: To the memory of Scientist Carlos
J. Finlay (1833-1915).

A beacon and a needle-shaped lightning

rod crown the tower.
The concave shape of the four buildings
surrounding the tower accentuates and
compliments the layout of the square.
The buildings are visually united by
porticos supported by ten columns clad
in Jaimanitas stone. The names of the
institutions formerly housed in these
structures are carved on flat frontispieces
at the top of the porticos. All four
buildings have a central patio and garden
and a parking area in the front. Although
the function of these buildings has
changed, sculptural reliefs reflecting their
original purpose remain on the wall panels
separating the windows.
The Finlay Square tower is the tallest
structure in the neighborhood, making it
a landmark for Havana residents traveling
in the area. Cubans have christened
the Finlay Square obelisk The Syringe
because of its resemblance to this medical
instrument.

The tower stands at the center of a

landscaped ellipse within a
traffic circle and is surrounded
by four two-story buildings.
The architectural assembly was
designed by engineer Jos Prez
Benitoa with the support of what
was then known as the Ministry
of Public Works. The tower rises
32 meters (105 feet) and is faced
with Jaimanitas stone. Black
granite covers the base, which
measures 8 meters (26.25 feet)
San Alejandro art school in marianao square.
on each side. The base contains
a classical freize with allegorical
figures designed by sculptors
Navarro and Lombardo. The
shaft of the tower is decorated
with open geometric motifs that
allow air and light to enter the
interior and ends in a balcony
that serves as a mirador.
Detail of the grounds of the obelisk.

28

Obelisk square in marianao neighborhood.

Detail of the top of the obelisk.

A Pioneer of Modernity
Leonardo Morales
and the Beginnings
of Cuban Art Deco
By: Mara Victoria Zardoya Loureda

At the corner of Belascoan and San

Martn streets in Havana stands a fivestory building that has gone largely
unnoticed by both architecture experts
and nonspecialists. It is difficult to
categorize this structure as a specific
style. The arches of the attic suggest a
historicist influence. However, the vertical
continuity of the windows and piers, the
absence of stringcourses, the paucity of
decorative elements, and the ziggurat
finials represent a departure from the
treatment of tall buildings designed in

the eclectic style. The entrance on San

Martn Street is topped by an atypical,
quadrant-shaped lintel with parallel linear
incisions alien to any form of historicism.
The simplicity of the small lobby adds
to the austerity of the exterior, and the
remaining interior spaces lack any type of
decoration.
The intended function of the building
may account for the simplicity of the
ornamental treatment. It appears to have
been designed to house commercial

Detail of the rooftop of the san martin corner building in Havana central.

30

interests or services. Today it is an

apartment building.
The building resembles those of the late
1940s, the final phase of the Art Deco
era. The checkerboard pattern of the tiles
just below the roofline may represent a
nave interpretation of majolica ceramic
designs. However, the knowledge that the
building dates to 1927 and was designed
by the prestigious Cuban architect
Leonardo Morales places it in a different
perspective. It appears to be a missing

had characterized Cuban

architecture since the beginning
of the twentieth century.
Writing in Arquitectura y Artes
Decorativas in 1932, Professor
Joaqun Weiss noted:
architecture of our time
is already apparent in the
primary or primitive phase of
a rising style, linear in character,
although in composition it leans
more to compensation or
balance than to symmetry
and formalism Art Deco
maintained decoration as
an essential component of
architecture and retained
academic principles of
composition but was
characterized by an array of
totally new linear elements
that at the time were labeled
modern art.
The house of Francisco
Argelles, designed by architect
Jos Antonio Mendiguta and
completed in 1927, is generally
acknowledged to be the first
Art Deco building in Cuba.
According to Weiss, it was
the first serious attempt at
modern architecture in this
country.
The building at Belascoan and
San Martn was also designed
and constructed in 1927.
Although not as complete an
expression of the Art Deco
vocabulary as the Argelles
house, it is very significant
because of the germ of
modernity it incubated in its use
of such simple decoration and
the treatment of a tall building
in a manner unprecedented in
Cuba until then. Some of the
formal elements it employed
were repeated later in a more
Full view of the building in San martin's corner at havana central.
elaborated way in the wellknown trio of Art Deco towers that
link in the historical chain of Havana
International des Arts Dcoratifs et
dominate the skyline of Havana, which by
architecture.
Industriels Moderne in Paris. Its arrival
the time of their completion, was already
is considered to mark the beginning
heading to modernitythe Bacard
Art Deco reached Cuba two years after
of modernity in Cuba. The formal
(1930), the Lpez Serrano (1932), and the
it was introduced to an international
language of this new style represented
audience at the 1925 Exposition
Amrica (1941).
a move away from the eclecticism that

31

Cubas Cristbal Coln

Cemetery: An Open-Air

Museum
By: Gustavo Lpez

Veterans mausoleum.

The Cristbal Coln (Christopher

Columbus) Cemetery in Havana is an
open-air museum as well as a Cuban
national monument and a significant
urban-scale project. Its construction
was authorized by royal decree on July
28, 1866, and construction began on
October 30, 1871. Almost fifteen years
later, on July 2, 1886, the cemetery was
completed.
Covering 57 hectares (approximately
140 acres), the Cristbal Coln is the
most important cemetery in Cuba and
the largest in the Americas. Because of
its magnificent sculpture and impressive
monuments representing a wide variety
of artistic styles, many specialists consider
it second only to the Staglieno cemetery
in Genoa, Italy in terms of worldwide
significance. The cemetery is rich in
myths and legends, and its grounds are
covered with greenery, which provides a
striking contrast to the cold white marble
structures that hold eternal memories.

Falla Bonet's Mausoleum.

32

Detail of veterans mausoleum.

The Pieta sculpture of Rita Longa.

Cespedes family's mausoleum.

Art Deco designs are among the cemeterys

principal attractions. Notable examples
include the Catalina Lasa and Juan Pedro
Bar mausoleum, the Pieta sculpted by
the renowned Cuban artist Rita Longa,

the tomb of Carlos Manuel de Cspedes,

a former president of the Republic of
Cuba, the mausoleum of the Falla Bonet
family, and the impressive Pantheon of the
Veterans of the Wars of Independence.

Art Deco: Style, Trend,

or Fashion?

By: Mario Coyula

In Cuba, the new art that arrived at

the beginning of the twentieth century
more closely resembled Catalan
modernism than Belgian or French Art
Nouveau, the Austrian Vienna Secession,
German Jugendstil, Italian Liberty, or
English or Scottish Modern Art. Though
initially trendy, ultimately, its popularity
was short-lived and never captivated
the upper class or the first architects
educated in Cuba.

arrived later in Cuba where it became

highly diluted by tropical hedonism.
Art Deco also influenced graphic arts,
typography, and fashion and acquired an
aura of the superficial, the decorative,
the trendy, and the chic. Its best example
is the spectacular crown of the Chrysler
Building (1930), a masterpiece by William
Van Alen and an imposing image that
appears in almost any film set in New
York.

This break with historicism was followed

by a generalized return to historic forms,
as Beaux Arts eclecticism imposed itself
on the design of both residential and
public buildings, sustained by a period of
economic prosperity known as Las Vacas
Gordas (The Fat Cows). The combination
of the subsequent Cuban economic crisis
related to the worldwide depression
and a political and social crisis led to the
overthrow of the dictatorship of Gerardo
Machado in 1933. The old elite that had
looked to Europe for cultural leadership
was supplanted by populist governments,
democratically elected during the 1940s
although tainted by corruption and
inequality. The cultural and architectural
models to follow crossed the Atlantic,
shifting from Paris to New York and a
small, sleepy town on the other side of
the Florida Straits called Miami.

In 1926, the first Art Deco interior was

created in Cuba for the Vedado mansion
of the famous couple Juan Pedro Bar and
Catalina de Lasa. The exterior designed
by Evelio Govantes and Felix Cabarrocas
was in the Italian Renaissance style, but
the interiors, supervised by Catalinas son
Pedro Estvez who traveled from New
York expressly to oversee the project,
were Deco. Ren Lalique, a friend of the
family, designed the glass. In 1932, Lalique
conceived the best Art Deco mausoleum
at Havanas Cristobal Coln Cemetery,
incorporating the rose motif, a reference
to the flower created as an homage
to Catalinas extraordinary beauty.
Landscape and urban architect JeanClaude Nicholas Forestier, coordinator
for the 1925 Paris Exposition, designed
the gardens.

Within this context, and with a boost

from the 1925 Exposition Internationale
des Arts Dcoratifs et Industriels
Modernes in Paris, Cuban architecture
became re-inspired. In its time, the
new approach to design was known by
the imprecise term modern, but it
became universally known as Art Deco
in 1966. In Cuba, architects rapidly
assimilated its formal features, despite
the lack of the underlying conceptual
support that had provided the basis for
European modernism, a movement that

Exterior of the Lopez Serrano building.

Exterior of the Lopez Serrano building.

Other outstanding Art Deco structures

at the cemetery, which was declared
a National Monument in 1987, are
the mausoleums of the De Cspedes,
Casteleiro, Steinhart, and Gmez Mena
families, Rita Longas late streamline style
Piet for the Aguilera mausoleum, and the
Independence War Veterans Pantheon
by architects Enrique Luis Varela and Luis
Dauval, with friezes by Juan Jos Sicre and
Florencio Gelabert.
In 1932, architects Emilio Govantes and
Felix Cabarrocas designed the Paramount
America Theatre's building in Havana Central.

33

Maternidad Obrera's hopital facade.

City Hall interior.

Theater in the Rancho

Boyeros neighborhood of
Ludgardita. Three years
earlier, they had drafted the
urban plan for Ludgardita,
with approximately 100
low-cost houses, industry,
schools, and a park. The
theater at Ludgardita has
an impressive Art Deco
interior with exotic Mayan
elements, perhaps due to
the lack of an important
Cuban pre-Columbian
heritage from which to
draw inspiration.
The sumptuous Art Deco
ornamentation of the elegant
buildings of the era relied on the
refined management of textures
and materials, including imported
marbles and nickel-plated steel; the
meticulous integration of designs
for floors, ceilings, and lamps, with
the pioneering use of neon light and
indirect lighting; and iron fittings,
jardinires, grilles, and sculptural
details. This attention to detail
complemented the emphasis on
verticality to express energy and
speed, a late influence of Italian
Futurism. All these features are
united in the beautiful, though today
shabby, lobby of the 1932 Lopez
Serrano building by Ricardo Mira
and Miguel Rosich in the Vedado
neighborhood. This building with
its beautiful nickel-plated steel,
bronze, and enamel reliefs by
Enrique Garca
Cabrera exemplifies
the widespread use
of Art Deco motifs in
apartment buildings,
a new building type
of the time. This
modernity with
ornamental accents
was intended to
lure potential clients
who expected lavish
decoration in their
residential buildings.
Another classic of
Cuban Art Deco

Catalina Lasa's dome.

34

is the 1930 Bacard building by Esteban

Rodrguez Castells, Jos Menndez,
and Rafael Fernndez. This magnificent
project had historicist origins but was
transformed after the architects came in
contact with the latest European styles. A
comparison of these two jewels illustrates
the changes in the model of reference
over only two years, which corresponded
with the previously mentioned economic,
political, and cultural influences. In the
depression years of the early 1930s,
Cuban architects were no longer looking
toward Europe but to the United States.
The angular verticality of the classic
Art Deco style subsequently evolved
into that of the Streamline Moderne
with its emphasis on horizontality,
curvilinear lines, and rounded corners
but similar decorative elements. The
influence in this case was Miami Beach.
A good example is the Fausto movie
theater of 1938 by Saturnino Parajn,
which received the Gold Medal award
of the Architects Association. Like the
eclecticism that had predominated in
Cuban cities previously, Art Deco, and
specifically the Streamline variation,
expanded throughout Havana
neighborhoods to modest houses
intended for low-income residents or as
rentals. The Streamlined style lowered
building costs without completely
eliminating the ornamentation demanded
by petit bourgeois taste. It also became
very common in apartment houses.
The democratized decoration,
contemporaneous with the New
Deal and recovery from the Great
Depression, used pre-cast mortar
elements, sometimes reduced to a few
horizontal lines or grooves on the faade.
One of the finest Art Deco buildings
in Havana is the America (Fernando
Martnez Campos and Pascal de Rojas,
1941), which combines strong verticality
in its tall body with horizontality on the
ground floor. The Streamline influence is
evident in the theaters luxurious interior,
fortunately well preserved. Such overlaps
of style are characteristic of Havana Art
Deco, and many architects moved from
one style to another. Perhaps the most
notable example was young Rafael de
Crdenas, who built a near-replica of the

Catalina Lasa's Palmas salon.

Interior of the Maternidad Obrera's Hospital.

Venetian Ca dOro in 1930 for Estanislao

del Valle, yet was able in 1931-1934

to design a residence for Hilda Serra

in which traces of Art Deco yielded to
proto-rationalism.

uterus, ovaries and Fallopian tubes of the

female reproductive system.

European influence reappeared in the

Modern Monumental style that originated
from the Parisian Trocadro Group and
the great monuments of LEUR for the
1942 Worlds Fair in Rome, the pride of
Mussolini. In Cuba, this trend appeared
only in public buildings. In Marianaos Finlay
Square (Jos Prez Benitoa, 1944), four
very similar buildings with concave faades
surround a rotunda with an obelisk that
anchors the group. This monument is
the closest application of Art Deco on an
urban scale that exists in Cuba, although
the proportions and especially the spirit
were already Modern Monumental. A few
years earlier, Emilio De Soto designed the
Maternidad Obrera, or Workers Maternity
(1939), with its magnificent oval multistory
lobby, an example of the transition from
Streamline to Modern Monumental. The
curved floor of the building mirrors the

In spite of the relatively short life of these

styles, the changes in form brought by
Art Deco and later Streamline, with its
European contemporary Moderne, had a
significant impact on the image of the city.
Unlike Art Nouveau from the beginning of
the twentieth century, which was identified
with humble Catalan master builders, Art
Deco was deeply rooted among the most
important architects and the upper class
of Havana and its diluted version extended
further to the more modest social and
urban sectors. It was a movement that was
born nameless. It did not create a solid and
characteristic body of theory and it did not
reach the urban scale. Its rapid acceptance
and stylized and glamorous image,
exemplified in Conrado Massaguers
beautiful covers for the magazine Social,
left the impression of a world that had
forgotten the First World War while
unconsciously approaching the Second.

35

The Champagnat School

in Camagey
By: Wilfredo Rodrguez Ramos

The Railroad and the City

of Camagey
Between 1841 and 1846, one of the first
railroads in the world was constructed
in Cuba. The railroad connected the
northern port of Nuevitas with the
prosperous city of Santa Maria del Puerto
del Prncipe, known today as Camagey,
a city that had previously been isolated
from the islands centers of finance
and power. This isolation led to the
development of a distinctive culture still
evident today.
The railroad irrevocably changed the
life of the city. Between 1900 and 1930,
Puerto Prncipe grew considerably as new
residential neighborhoods were created
to house railroad owners and workers.
The combination of splendid buildings and
vast, modest housing projects in these
neighborhoods imposed a new form on the
old colonial city inherited from the Spanish.
In the early decades of the nineteenth
century, a group of buildings linked to the
railway was constructed near Plaza del
Vapor, the open market that is Carlos J.
Finlay Park today. The complex included
a passenger depot (1908), a freight depot
(1914), the Plaza Hotel (1915), and a
magnificent neoclassical office building
housing the Cuban Consolidated Railroads
(1925). Beginning in 1900, development
began to the north of these buildings
along the main artery now known as

Detail of the champagnat school facade.

36

Martyrs Avenue. This area was laid out

in 90-by-90-meter (295-by-295-foot)
blocks linked by a system of secondary
streets and avenues lined with trees and
flowerbeds, an urban scheme imported
directly from the United States by North
American investors in the joint railroad
enterprise.
This new neighborhood was called La
Viga (Watchtower). The principal avenue
had four lanes separated by a central
barrier and sidewalks with continuous
porches typical of Cuban architecture.
It followed the path of the old colonial
Reina Street (now Republic Street) to the
historic center with its labyrinth of streets
and radial typology.

Catalan Architects in the La

Viga Neighborhood
By the end of the nineteenth century, the
city of Camagey was already famous
for its architecture, primarily for having
the largest number of colonial Catholic
churches in the country. In the twentieth
century, its architectural reputation was
enhanced by the eclectic designs that
were introduced by a migratory wave of
Catalan architects and master builders
from Spain, specifically Barcelona.
The combination of these new architects
and Camageys fondness for impressive
buildings stamped a new architectural
imprint on many areas of the city. The
first four blocks of grand Martyrs Avenue
in La Viga became a virtual architecture
museum offering unique examples of all
the styles of the first half of the twentieth
century as well as an irreplaceable
example of colonial military architecture,
the Cavalry Barracks. Converted to a
hotel in the early twentieth century, it
became the Provincial Museum Ignacio
Agramonte in 1948. At that time, the
Havana architect Ral Otero added a
monumental modern portico with Art

Details of the champagnat school facade.

Deco features to the neoclassical colonial

faade reminiscent of the grandiloquent
architecture of Hitler and Mussolini.
One of the finest architectural groupings
in the city surrounds the barracks, a
collection of private homes designed in
the various architectural styles of the first
half of the twentieth century. Notable
buildings extend from the barracks toward
both ends of the avenuethe House of
the 8 Caritides (1905) by Catalan Claudio
Muns Piqu; the neo-Gothic Saint Joseph
Church (1936), the neo-colonial Saint Paul
Episcopal Church and school (1931), and
the Hotel Residencial (1946) with its steep
tower, impressive late Art Deco faade,
and metal frame, all by Claudio Jaime Muns
Blanchart, son of Claudio Muns Piqu; and
the Banco de los Colonos building (1957)
by local architect Melitn Castell Verde,
a classic work of the modern movement
little replicated in Havana. The fourth
masterpiece of architect Claudio Muns
Blanchart in La Viga is the Champagnat
School (1941), the principal Art Deco work
in the city and the province of Camagey.
By 1940, Art Deco architecture already had
a long history in Camagey and Cuba and
only eclecticism outranked it as the most
popular style in traditional Cuban cities. Deco
motifs decorated the facades of hundreds of
modest structures, perhaps because it cost
less than the ornate eclecticism or because
the days tastemakers linked it to the future
and modernity.

the humorous and unusual

faade of a small house on Los
Pobres Street that combines
the very essence of Art Deco
with pure Catalan traditions
of the early twentieth century.

The Champagnat
School in Camagey

Champagnat school facade.

The first Art Deco buildings in Camagey

date from approximately 1935, but the
style peaked between 1938 and 1945,
when it began to give way to the Modern
Movement. The Catalan architects and
master builders were responsible for
many of the Art Deco facades designed
during this period. In both La Viga and
the oldest area of the historic center,
the eclectic facades that had already
modernized the old Baroque and
neo-classical structures were gradually
replaced by the new neo-colonial and
Art Deco styles. With a few notable
exceptions, Art Deco in Camagey is
predominantly a decorative style applied
to buildings that retained the old eclectic,
and occasionally colonial, plan. It is not
unusual in Camagey to find an austere
nineteenth century plan or wooden
beams from the late eighteenth century
hiding behind a New York-inspired Art
Deco faade.
This practice began changing in the late
1930s and early 1940s when reinforced
concrete came into widespread use.
Wooden ceilings, Baroque central patio
floors, and Catalan tiles surrendered to
the plastic and durable possibilities of
reinforced concrete. The designs of the
Catalan architects and their descendants,
however, continued to reflect their
Barcelonan heritage. In Camagey they
designed everything from the only known
re-interpretation of architect Antonio
Gaudis Casa Batll from Barcelona, to the
Catholic church of the Sacred Heart of
Jesus (1912-1919), the most spectacular
church in the city and the second tallest
in Cuba. They were also responsible for

When a school in Camagey

founded by the Marist
Brothers in 1935 outgrew
its building, Claudio Jaime
Muns Blanchet was hired in
1940 to design a new school funded by
the Franco-American Educational Society.
The C-shaped plan of the new building
was organized around a typical central
garden patio, a classic element of Cuban
architecture that serves as a thermoregulator in the tropics. The complex
included a gymnasium and a swimming
pool and large outdoors sports areas in
addition to the three-story main building.
No part of this main building escaped
the decorative patterning of Art Deco.
The schools monumental facades and all
the decorative elements are Art Deco,
including, the embossed letters and the
schools symbol on the facade, beautiful
iron gates enclosing the property, the
base of the banister of the interior stairs,
the plaster work and polychrome floors
of the lobby, the ceiling moldings, and the
capitals of the twenty-two columns that
support the galleries of the interior patio.
The three-story main facade is
composed of five sections, three vertical
projecting elements at the center and
the corners and two others set back on
either side where the largest number
of classroom windows is located. The
vertical components are framed by huge
projecting pilasters. The central section
contains the arched entrance with
the Marist symbol etched on the glass
tympanum. The Cuban flag flies from a
monumental flagpole inserted into an
impressive Art Deco pinnacle atop the
entrance, visible even from the interior
patio and the sports areas.
When the Cuban educational system
was nationalized in 1959, the beautiful

Interior playground of the champagnat school.

Carrara marble sculpture of Marcelino

Champagnat (the French saint who
founded the Marist order in the
nineteenth century) designed and sculpted
in Italy, was removed.
The second-story chapel, the most
important Art Deco interior in the city,
was also destroyed. All that remains of
the space today are archival photographs
in old school yearbooks. The original
Art Deco furniture has also been lost,
along with the original light fixtures and
bathroom appointments.
The building now houses an elementary
school. During a 2002 refurbishment,
the first in its history, the original interior
and exterior woodwork were repaired
and the upper terrace behind the faade
was roofed with a light metallic structure
designed in the Art Deco style.
Camageys Office of Cultural Heritage
has given this building the Degree 1
of Protection, the citys highest rating
assigned to a work of architecture. The
school is architecturally significant for two
reasons. First, it is most likely the best and
most complete Art Deco building in the
province and city, which is known for Art
Deco works that, although modest, are
architecturally valuable.
The second reason is more complex
and rewarding. The schools austere
Art Deco design reflects New York Art
Deco. However, the verticality and the
profusion of stylized plant forms in the
decorative panels is accompanied by
classical arches above the windows and
doors, an unmistakable symbol of the
colonial past and the primordial essence
of this city, which has existed for almost a
half millennium.

37

Catalina Lasa
and Juan Pedro Bar,
a Havana Legend of Love
and a Story of Two
Art Deco Monuments
By: Gustavo Lpez

The love of Catalina Lasa

and Juan Pedro Bar is
more than a story. It is a
legend that has attracted
followers for decades.
In 1898, the beautiful,
young Catalina Lasa
married Luis Estvez
Abreu, son of Marta
Abreu, patriot of the
wars of independence,
and Luis Estvez, the
first vice president of
the Repblic founded in
1902. Catalina, famous
Juan Pedro Bar.
for her beauty and a
beauty contest winner in 1902 and 1904,
later met Juan Pedro Bar at one of the
fabulous soirees of those times. The rich

landowner fell in love

with her gracefulness, and
she was entranced by the
young mans demeanor.
The couple was consumed
by a sudden limitless
passion and began meeting
secretly. When their affair
was discovered, it became
the talk of high society.
Because divorce laws
had yet to be enacted in
Cuba, Catalina Lasa dared
to ask her husband for
a separation. When he
denied her request, she decided to leave
him and live with Juan Pedro. It was a
decision fueled by love that would bring
the couple many unpleasant moments.
The prejudices of the times and pressure
from the members of his family led
Luis Estvez Abreu to initiate judicial
proceedings against Catalina, and an order

Marble and rod iron work, Catalina Lasa home.

was issued for her arrest on charges of

bigamy. Immediately, Catalina and Juan
Pedro secretly fled Cuba for Paris. They
would, however, continue to be pursued
in other countries.
Disguised and traveling
via different routes, the
couple arrived in France and
reconnected in Marseilles
before leaving together for
Italy. They reached Rome
where they were received
by the pope, who listened
to their story. The pope, the
supreme authority of the
Catholic Church, blessed
them and annulled the
religious marriage between
Catalina Lasa and Luis
Estvez Abreu.

Catalina Lasa.

38

Lalique glass work, Catalina Lasa home.

Catalina Lasa's mausoleum.

In 1917, President Mario Garca Menocal,

passed divorce laws in Cuba. That same
year, the separation of Catalina and her
first husband was registered. Catalina and
Juan Pedro returned to Havana, where
they were again accepted in the high
society parlors that had once condemned
their union.
That moment marks the beginning of
the story of one of the most famous
architectural mansions in Havana. The
couple commissioned the celebrated
architects Evelio Govantes and Flix
Cabarrocas to design their new home,
an Italian Renaissance-inspired mansion
on the aristocratic Avenida Paseo with a
cornice inspired by the Palazzo Strozzi
and gardens designed by Jean-Claude
Nicolas Forestier. Catalina and Juan Pedro
inaugurated the house in 1927 with a
grand reception.

The Art Deco style

predominates in
the interior of this
luxurious mansion,
classified as the most
beautiful in Havana
and completed
two years after the
1925 Exposition
Internationale des
Arts Dcoratifs
et Industriels
Modernes in Paris.
The main stairway
had laminated
silver banisters
and stained-glass
windows of Baccarat
crystal. The walls
of Catalina Lasas
bedroom were
covered with
mirrors, allowing
her to contemplate
the attributes
that had won her
titles in the beauty
contests of the early
twentieth century
and so bewitched
Juan Pedro Bar.
Precious woods
covered the walls
of Juan Pedros
bedroom. A hallway between the two
bedrooms led to a room from which the
entrance of the house and the Avenida
Paseo were visible.
Catalina seemed to have it all when
Juan Pedro presented her with an
unforgettable surprise. He had ordered
the floriculturists of Jardn El Fnix to
create a new flower, unknown until
then, for his beloved wife, a unique rose
in her favorite color, yellow, that he
named the Catalina Lasa after his eternal
love. According to legend, Juan Pedro
presented her with a beautiful bouquet of
these yellow roses on her birthday.
After the couple moved into the house,
Catalinas health began to decline. Juan
Pedro took her to France, hoping to find
a cure, but she died in Paris in 1930. Her
embalmed body was returned to Cuba
and placed in a provisional tomb in the

Ceiling lamp of the Juan Pedro Bar's bedroom.

Cristbal Coln cemetery while the

mausoleum that would harbor her mortal
remains forever was constructed at a cost
of one-half million pesos.
The exceptional white marble
mausoleum, designed by Ren Lalique in
the Art Deco style, was placed along the
central avenue of the cemetery in front of
the great monument to the firemen who
perished in the fire of 1890. Catalinas
body was placed in the mausoleum in
1932 along with a bouquet made of
replicas of the roses that bore her name
fabricated from precious stones, Ten years
later, Juan Pedro Bar died in Havana.
Both his and Catalinas tombstones
were cast in concrete in situ to prevent
desecration. And, it is said that Juan Pedro
asked to be buried standing up to allow
him to watch over the eternal sleep of the
woman he so loved.

39

Discovering Art Deco

in Havana: A Personal
Revelation

By: Vivian Figueredo

Corner ofNeptuno and San Nicols Streets,

Havana Central.

26 St. between 21st and 23rd Streets,Vedado.

It all started when my daughter asked me,

Mom, do you have any Bacardi Building
photos?

still holding onto their past glory despite

time and decay.

Our second stop was the Cristbal Coln

cemetery in the heart of Vedado. The
four main streets of the cemetery are
lined with Art Deco mausoleums, many
of them breathtaking. You cannot believe
the beauty and elegance of the Catalina
Lasa mausoleum,
the solemnity of the
Cespedes family
sepulcher, and
the gracefulness
of the almost
hidden Piet of
the Aguilera grave.
And then, at the
end of the principal
street of the
cemetery, across
from the church,
is the Steinhart
mausoleum. A
Corner of Monserrate and San Juan
leisurely look
de Dios (across Bacardi Building),
around the grounds

Yes, I do! So off she went to show my

photos of the Bacardi to Geo Darder for
the Chicago Art Deco Society Magazine.
And off I went with my two little pointand-shoot cameras, and my husband, to
walk the city in search of Art
Deco buildings.
Our first destination was
Centro Habana, or Havana
Central, today a municipality
between Old Havana and the
Vedado neighborhood. Some
of Havanas most outstanding
Art Deco buildings are
located in this area, including
the America building, the
Fausto Theater, and many
smaller buildingssome
unkempt, most modified in
some way by the residents,
some unattractive, and some

40

Old Havana.

12 St. between 17th and 19th Streets, Vedado.

23rd St. between 18th and 20th streets, Vedado,

(Architecture Award winner).

San Rafael Street (1937).

reveals a surprising number of Art Deco

or Art Deco-inspired monuments. You
feel like the great explorer who has hit
the archaeological jackpot! Its amazing!
As we left the cemetery to head back
home via Twenty-Third Street, the
neighborhood I have lived in for fifty
years, I crane my neck and there,
right in front of me, I see, beside the
Cinematheque movie theater, a twostory, Art Deco building with an art gallery
on the ground floor. In the block ahead of
me, toward the sea, there is another, then
another. . . I had no need to leave Vedado
to search for Art Deco. Wherever you
look in this neighborhood, you will find an
example of its influence.

23rd Street between 26th and 28th streets, Vedado.

Havana is full of Art Deco buildings, not

all beautiful or breathtaking, but you
might be surprised at the richness. All you
need is a good pair of walking shoes, a
strong neck to hold up your head, and the
hunters disposition.

41

Social, a Pioneer in Cuban

Graphic Arts
By: Vicki Gold Levi

Several cosmopolitan magazines

published in Havana during the first half
of the nineteenth century resembled
leading American and European

periodicals. However the Havanabased Social, Carteles, and Bohemia

magazines presented a true sense of
Cubanness.

Social was founded in 1916 by the

caricaturist and illustrator Conrado
Massaguer. The book Cuba Style:
Graphics from the Golden Age of Design
(Princeton Architectural Press, 2002)
by Vicki Gold Levi and Steven Heller
includes a chapter devoted to Cuban
magazines that addresses the impact
of Social on Cuban culture. As Heller
writes: "Social was dedicated to creating
a new cultural environment through
the celebration of Cuban architecture,
interior decorating, fashion, social
events (motoring and
yachting), and artistic
endeavors (opera, ballet,
and film). It supported
the idea that European
and American cultures
had influenced the arts,
yet praised the strong
national painting that
had emerged in Cuba.
Social and subsequent
journals contributed to or
produced by the talented
Massaguer, whose
influence was indeed
ubiquitous, placed Cuba
on equal footing with
other countries in Latin or
North America. Social's
graphic covers emulated
Cubism, Futurism, and Art
Deco."
The Social covers
reproduced in this article
are from the authors
private collection, which
she has donated to the
Wolfsonian-FIU in Miami
Beach, Florida.

43

Eusebio Leal: Past, Present,

and Future

By: Gustavo Lpez

Dr. Eusebio Leal Spengler, Historian of the

City of Havana, is among the contemporary
Cuban personalities known to all citizens of
the Cuban capital. Throughout the years,
Leal has not only worked to preserve and
restore Cubas historic buildings but has
also fostered a positive attitude essential
for safeguarding Cubas cultural and historic
heritage, both material and intangible.
His educational, altruistic, resolute, and
continuous efforts have been acknowledged
by Cubans for many years.
For Leal, historic restoration means more
than returning beauty to a building. It also
implies the transformation of a monument
into an occasion for remembrance and
reflection, a testament to what we were,
are, and will be as a neighborhood, city,
or nation.
Leals involvement in the preservation
of Cubas heritage began at a young age
under the guidance of his mentor, Dr.

44

Emilio Roig de Leuchsenring. Since then

he has waged a daily, restless struggle
to preserve important examples of
Havanas architectural history and protect
them from deterioration and impending
destruction.
He has raised public awareness, causing
Cubans to look at Havana with different
eyes, eyes that know what the city was
and where the future of its buildings,
parks, monuments, traditions, and
customs is heading. His work as leader
of the Office of the Historian of the City
encompasses not only the preservation
of buildings but also the welfare of the
inhabitants of the historic quarters, a
concern for other Cuban cities and areas
beyond our coasts as well. His restoration
projects have been an inspiration for
UNESCO and numerous cities in Latin
America and other parts of the world, and
he has received recognition and awards
from universities, cultural institutions, and

governments, both in Cuba and other

countries.
Leals efforts and his vision that colonial
buildings are not the only patrimonially
savable structures has led to the rescue
of such significant structures as the Palacio
Cueto, the Lonja del Comercio (Merchant
Guild), the monument to Jos Miguel
Gmez, and the Green Tile House. Today
preservation efforts are underway at Havana
University, the Colon Cemetery, the Mart
Theater, and the National Capitol. The
Bacardi Building, Havanas most important
example of Cuban Art Deco, is another
structure that has been rehabilitated thanks
to Leals vision and the commitment of the
office he heads to buildings from different
periods of Havanas history.
Leals support for the three Havana
Art Deco workshops that have been
conducted over the past ten years
further demonstrate his interest in
preserving all of Havanas built heritage.
His encouraging words have established
the course to follow in defending and
protecting Cuban Deco. His actions teach
us that we should not only look back, but
must also focus on those with whom we
live today and on future generations.

The Coolidge Corner

Theatre

Brookline, Massachusetts
By: Susan Quinn

Much of the material in this article is derived from Only at the Coolidge: The Story of a
Remarkable Movie Theater.
The Coolidge Corner Theatre is New
England's most successful independent,
not-for-profit cinema. Built as a church
in 1906, it was redesigned as an Art
Deco movie palace in 1933 and has
never closed its doors to the public since
then. Located in the heart of Brookline,
Massachusetts, it was the community's
first movie theater and now, a non-profit
foundation since 1988, it celebrates the
experience of cinema by presenting
the finest international, documentary,
animated, and independent film selections
and series.
From the sponsoring of china giveaways
during the Depression to the prestigious
Coolidge Award events inaugurated
in 2004 honoring groundbreaking
international artists from the world of
film, the Coolidge Corner Theatre has
played a unique and indelible role in the
development and social history of the
town of Brookline.
The many changes at the Coolidge in
recent years have greatly altered the
perception of the Theatre in the eyes
of the public. The Coolidge has, in
fact, experienced nothing short of a
renaissance, transforming itself from a
down-at-heel but beloved experimental
arts venue to a stable, prosperous, and
highly valued institution in the community.

HISTORY

In 1933, the Harvard Amusement

Company received approval from the
Town of Brookline to build a 1500-seat
movie theater over the Romanesque
revival structure of the 1906 Beacon
Universalist Church. The architect Ernest
Hayward was hired, who proceeded with
a moderne style which provided, for
only 33 cents, the opportunity to escape
the Depression and feel, for a few hours,
as rich as a Rockefeller.
The interior was described by Julius
Kaplan for the local paper: Passing

from the lobby into the foyer, a vague

impression of pomp grows upon one, a
deepening consciousness of unmitigated
luxuryvoluptuous carpeting leads up
the staircase with shining chromium
banistersThe mezzanine lounge
continues the riot of sumptuousness
From the balconya fantasia of pigment
will burst upon moviegoers. Color and
more color, design, pattern, angles, lines,
curves, figures The motley ceiling is
stepped from the sides The central
panel is adorned with a series of large,
stellular, fantastic patterns, painted in
silver and hues of red, green, and blue.
The art deco Coolidge echoed a
number of fashionable trends in the
interwar years. It made use of Egyptian
motifs, popular ever since the discovery
of King Tuts tomb in 1922, and it had
touches of Buck Rogers, particularly in
the Saturn lighting fixtures. And like larger
movie palaces, it was designed to dazzle.
Luxurious materials abounded: walnut
and ebony graced the foyer; gold sparkled
from the bas-relief classical figures above
the proscenium and from the curtain;
the movie seats were pigskin, with plush
backs. Some seats were even equipped
with audiophones, so that the hard of
hearing could enjoy the talkies.
Once over the threshold, noted reporter
Julius Kaplan, you are in the land of
oblivious make-believe and prepared for
whatever romanticism and fantasticality the
silver screen should serve up.

ART HOUSE
TRANSFORMATION

The Coolidge lasted several decades as

the go-to movie palace for the Brookline
area, but like many local cinemas, it
began to struggle financially in the 1970s,
as multiplexes in malls proliferated. In
1977, under the ownership of Justin
Freed, the Coolidge was transformed
into an art house cinema, showing classic

revivals, foreign movies new and old, and

independent films programming that
greater Boston movie lovers could see
nowhere else.
Another of Freeds important
accomplishments was the twinning of the
Coolidge theater in 1979. Preservationists
might complain that closing off the balcony
and creating a second screen destroyed
the theaters architectural integrity. And
Freed remembers sitting there in the
rubble and thinking what have I done?
But having the two theaters allowed him to
do repertory, mixing and matching films for
the smaller and larger spaces.

RESTORATION

In 1988, no longer to afford the dayto-day operation of the cinema, Freed

put the Coolidge up for sale. Unable to
find a way to preserve the theatre, he
reached a purchase-and-sale agreement
with a developer, who planned to either
demolish the building or convert it to
retail and office space. Fortunately,
a grassroots effort from the local
community saved the Coolidge from this
fate, and the non-profit Coolidge Corner
Theatre Foundation was formed in 1989.
While the Coolidge was able to keep its
doors open as a movie theater, continuing
financial struggles saw the building fall into
disrepair. When Joe Zina, a local artist and
dancer, became Executive Director of the
Coolidge in 1999, one of his first orders of
business was to restore the cinema to its
original grandeur.
Right from the start, Zina began working
with volunteers on Saturdays and Sundays
to restore some of the art deco surfaces.
The walls were all draped in gold
fiberglass curtains, Zina remembers.
They whitewashed and covered up the
beautiful original dcor and they stapled
or nailed into the plaster big nails. And
then there was water damage from the
roof being poorly maintained.
Over time, Zina oversaw the replacement
of the sound system, and raised
money for a new roof, new flooring, a
reconfigured foyer and concession stand,
a retractable stage, and lighting to go with
it. The seats were replaced, and in 2009,
with new Executive Director Denise
Kasell at the helm, the beautiful art deco
ceiling murals were restored.
It has been a long road, but the Coolidge
is now among the most financially and
aesthetically successful non-profit
cinemas in the region.

45

Casa de las Amricas,

a House for all!
By: Gustavo Lpez

Casa de las Amricas, located on

Avenida de los Presidentes (Presidents
Avenue) in the Havana neighborhood
of Vedado, is a unique institution

within the Cuban and Latin American

cultural scene in terms of both its
illustrious work and the building that
it occupies.

The Casa de las Amricas institution was

founded in 1959 with the purpose of
researching, promoting, and awarding
various types of artistic expression
throughout Latin
American and
the Caribbean.
The organization
established the
Casa de las Amricas
Literary Award
in 1959. Other
awards and meetings
sponsored by the
group are dedicated
to theater, music and
the visual arts.
The Casa library
is one of the most
extensive of its kind
in Latin America
and the Caribbean,
especially with
respect to literature
of the second half of
the twentieth century,
and is the most
complete in Cuba for
that time period. The
collection is the result
of the collaboration of
a broad and diverse
group of intellectuals
and academicians,
institutions, and
universities from
countries throughout
the region.
Among its most
celebrated

Casa de las Amricas.

46

Detail of Casa de las Amricas.

headquarters for Casa de las Amricas.

In 1947, the Association of American
Writers and Artists purchased the house,
and in February 1953 it became the
Continental House of Culture during the
Congress of Writers Followers of Mart.
In 1959, it became Casa de las Amricas.
The house is a three-level horizontal
block. A Jaimanitas stone sculptural relief
representing the American continents,
the symbol of the institution, adorns the
faade at the second level. A handsome
two-story staggered tower rises from the
third level. A small cubic block containing
a clock crowns the tower, which is
topped by a spire of stained glass.

Detail of Casa de las Amricas.

publications is Revista Casa de las

Amricas, a journal of the arts and ideas
founded in 1960 by Hayde Santamara.
It is one of the longest published journals
of its kind in Latin American and the
Caribbean. Other Casa de las Amricas
publications include Anales del Caribe
(Annals of the Caribbean) and the Music
Bulletin. The organization also has a
record label, Casa.
A remarkable Art Deco building, originally
the luxurious home of Mara Luisa de
Betancourt y Castillo, serves as the

This prestigious institution will be the

venue for the lecture program at the
12th World Congress on Art Deco.
Delegates will gather in its spacious
conference hall to discuss various
subjects and issues. An exhibition of
Cuban World Heritage Sites will also be
on view during the Congress.

Detail of Casa de las Amricas.

Once again, Casa de las Amricas, as

a leading cultural institution in Latin
America and the Caribbean, will be our
host. Always, the house of all!

47

ART DECO CATALOG

BUENOS AIRES
ARCHITECTURE
By: Adriana Piastrellini

Art Deco emerged in Buenos Aires

architecture by the mid-20s. In each of its
neighborhoods, the city of Buenos Aires
produced an interesting catalog of deco
buildings of very good quality.
In all typologies, whether humble
one story houses, complex industrial
constructions or magnificent residences,
an attractive ornamental repertoire is
exhibited, where the straight line and the
superimposed or staggered levels prevail.

BUILDING VOLTA Co.

Costanera Sur (Buenos Aires)

RESTAURANT BRISAS DEL PLATA.

Costanera Sur is an old coast esplanade in

Port Madero, Buenos Aires. It operated
as a public resort up to the 80s, when the
shore was banked up and the South Coast
Ecological Reservation was created, and
the resorts function was lost forever.
During the 20s, there were many taverns
and restaurants along the resort, and
some of the buildings, designed by
Hungarian architect Andrew Kalnay still
exist though recycled. Today, there are
food vans, small food posts with barbecue
where steaks and sandwiches, among
others, can be eaten.

48

The old
Cervecera
Munich (1927),
today Museum
Center.

September, 1927, with a grand festivity as

corresponded to the importance that the
newspaper had at that time.

The esplanade was an instant success

and became an established stroll for the
middle and lower-middle classes during
the first decades of the 20th century; thus,
in 1924 the municipality of Buenos Aires
requested Hungarian architect Andrew
Kalnay the construction of a number of
buildings and establishments to lease
as restaurants and taverns. The most
outstanding was occupied by Cervecera
Munich, and the smaller by Carvecera
Don Juan de Garay, Brisas del Plata, La
Perla and La Rambla. Decades later, all
closed and were abandoned, some were
demolished, one became a convention
hall and the Munich tavern became
Telecommunications Museum and today
is the venue of Buenos Aires Museums
Center.

OPERA THEATER

The building today

The first theater building dates 1870.
In 1935, the Belgian architect Albert
Bourdon designed the present Opera
Theater, with characteristic Art Deco
faade (inspired by the movie house Le
Gran Rex in Paris). The theater has 2500
seats, a stage suitable for different shows
and a large film screen.
The Opera Theater is one of the most
important Buenos Aires buildings, and
one of the finest Art Deco architecture
pieces in the city, in spite of its late
character, since by the time it was built

The tavern group Brisas

del Plata and Don Juan de
Garay (demolished).

the style had stopped being avant-garde.

Its faade is impressive, showing a central
volume with curved lines with columns
and many elongated windows, it tops
in a recognizable telescopic tower that
gives the building its identity. At its ends,
the front is paneled in black granite, and
with an axial symmetry it shows two
fringes covered with glass pieces that
draw concentric semicircular patterns
very characteristic of art deco decoration.
The marquise is another element of great
importance of the faade, since at night
three large lamps of circular necks light
the pavement constantly changing colors.

FORMER NEWSPAPER CRTICA

Though the first headquarters of the

newspaper Crtica was at 800 Sarmiento
St., they were really rented offices. It was
in the mid-20s that the newspaper bought
one of the few still free lots in Avenida de
Mayo, with the purpose of building a big
newspaper empire.
For that aim, the Hungarian architects
Andrew and George Kalnay were hired,
who in 1926 made the buildings project.
According to several sources, the building
would have been mostly designed by
George, while only the ornaments and
the faades decoration were of Andrew.
The Crtica palace was inaugurated in

MONUMENTAL
MOVIE THEATER

Located at the pedestrian street Lavalle,

Movie Theater Monumental was opened
the 31st of October, 1931, on the
initiative of the entrepreneurs Coll and
Di Fiore, and very soon it received the
alias the Argentinean
Movie Cathedral, due
to the importance that
this theater gave to the
incipient national film
production.
During World War II
because it was impossible
to import films from
other continents, the
building was used for
other shows (radio-plays
and plays), where famous companies and
actors performed.

SUPER USINA BUILDING

49

THE THEATER HOUSE

SHELL BUILDING

This is a large art deco style corporate

building whose project was made by the
architectural group of Hctor Calvo,
Arnold Jacobs and Rafael Gimnez and
built by the enterprise Mulville y Ca, Ltd.,
the building was completed in 1936. Its
located in a corner where two streets
converge. It is topped by a clock identical
to the one of Shell Mex headquarters in
London, UK. Its an example of corporate
architecture, with branch buildings in
other countries following the features that
identify them.
Interesting examples of art deco
expression were also industrial buildings.
Here the Super Usina Dr. Carlos
Givogri (electricity company) can be
mentioned, planned in 1928, built in 1930
and inaugurated in 1933.

HOTEL MORENO

Hotel Moreno is a boutique hotel located

in Monserrat neighborhood in Buenos
Aires, near the May Square and Defense St.

50

Hotel Moreno is a boutique hotel located

in Monserrat neighborhood in Buenos
Aires, near the May Square and Defense St.
It was designed as an office building
by the Hungarian architect Johannes
Kronfuss in 1929 in art deco style and
built by the company F.H. Schmidt SA. In
2006, this building was refurbished and
restored by the Fernndez-HubermanOtero Studio to become todays hotel.

a film and play theater, but today it only

functions as a play theater.
The ceiling had paraboloid form, which
gave excellent acustics without echos or
reverberations, while also giving good
ventilation. It had a 12 meter (39.37
ft) projection over the stalls, central
airconditioning and 2265 seats. The 19th
of October, 1931, Carlos Gardel sang in
this theater.

KAVANAGH BUILDING

Kavanagh Building is a tall apartment

building located in Florida St., facing
San Martin Square, in the neighborhood
Retiro of Buenos Aires.
The building was inaugurated in January
3, 1936. With its 120 m (393.70 ft) it
was the tallest reinforced concrete
building in South America of its time.
It was also the first apartment building
in Buenos Aires to have central airconditioning system.
BROADWAY
MOVIE
THEATER

The Broadway Movie Theater is a 1929

project by Hungarian architect George
Kalnay. This architect in his early years
and working with his brother Andrew,
was influenced by the architecture of
his country of origin, later he made
incursions into art deco to end within the
functionalism movement.
The building was built by the German
enterprise Wayss and Freytag and
inaugurated October 11th, 1930, period
in which movies had reached a peak
in Argentina and small theaters had to
adapt to perform plays and show films.
Broadway Movie Theater was born as

Work began on April 16, 1934, and

the structure reached its maximum
height very quickly (November 3,
1934). The building was built by Eng.
Rodolfo Cervinis enterprise. The
American Association of Civil Engineering
distinguished this building in 1994 as a
landmark in international engineering
history.
There is much more to see and know
about this fascinating style in our city
of Buenos Aires, such as the work of
architect Alejandro Virasoro, but that we
will leave for another opportunity.

HouseVirasoro,
2038 Agero St. (1925)

51

Sociedad Puertorriquea
de Arquitectura Histrica
(SPAH)
By: David Soto Padn

Sandy beaches, historic

architecture and nice
tropical countryside are
what make Puerto Rico
stand out as a destination
for deco enthusiasts. Art
Deco is one architecture
style you will not miss while
on the Island. The styles
popularity exploded almost
after 1930, and quickly
established its identity as
local architects helped
make it their own.
From Pedro Mndezs
tropical deco Miami
Building to Jorge Juli
Pasarells lighthouseinspired
El Faro, there are many
reasons to love Puerto
Rican deco. There are
buildings all over the island,
of wide-ranging uses and
importance. One place that
cant be missed is Avenida
Juan Ponce de Len in San
Juan, which in the past was
known as Puerto Ricos
Broadway due to the
number of movie theaters
along this avenue. Late in
the 1930s, the government
gave another push to art
deco as it constructed
educational facilites and
government buildings in
a more streamlined style,
and extended art deco
throughout the Island. Many
locals naturally fell in love
with the style and also built
their own buildings in art
deco fasion. Some even gave it their own
flavor by combining deco styles with their
own heritage through Spanish Revival

52

and Metirranean Revival styles. Like our

beautiful Island, Puerto Rican Art Deco was
made to enchant. If you would like a tour

while on the Island, please coordinate with

me, David R. Soto Padn by emailing me at
artdecopr@gmail.com.

53

Art Deco in the

Ecclesiastical Architecture
of Cuba
By: Gustavo Lpez

In the early decades

of the twentieth
century, Gothic,
Romanesque,
Neocolonial, and
Baroque precedents
served as models
for Cuban church
design. By about
1930, however,
the new modernity
that introduced
Art Deco to the
national architectonic
environment began
to be reflected in the
expressive shapes
of new religious
buildings.

a Cathedral, a
rank that it highly
deserves. The
buildings faade
contains a statue
of St. Eugene of
La Palma, patron
saint of the city of
Ciego de vila. The
church is currently
being appraised in
anticipation of its
declaration as a
National Monument
of the Modern
Movement.

In 1950, the Church

of Saint Rita of
Cassia, designed
In 1936 in the city of
by architect Vctor
Cienfuegos, architect
Morales, was built on
Luis Dauval designed a
Quinta Avenida and
Baptist church unique
26 in the Miramar
Caridad del Cobre, Cuba's Patron Saint.
in its lines and its
neighborhood of
location on a corner of
Havana. Prominent
the Cienfuegos Prado, the most important
features of this work include the
artery of the town. Located a few blocks
succession of arches in the interior ceiling,
away in the Convent of Servants of Mary
the strong geometric volume of the altar,
is a Catholic chapel from 1940 designed by
and the extraordinary image of Saint Rita,
Federico Laureano Navarro Taillacq in a
the work of the famous Cuban sculptor
distinct Art Deco style.
Rita Longa. The following year, another
ecclesiastical building belonging to the
Art Deco architectural movement, the
The church that is today the Cathedral
Methodist Church and Student Center of
of Ciego de vila is a later example of
the influence of Art Deco on Cuban
Vedado, received the Gold Medal Award,
houses of worship. The church that had
recognizing it as the most outstanding
work of 1951. The architect was Ricardo
previously occupied the lot had been
E. Franklin Acosta.
dedicated in 1890 and extended in 1913.
It was demolished in
1947 to make way for a
These examples and
larger, more modern and
the many other Art
functional building. On May
Deco churches in Cuba
20, 1951, the new church,
illustrate how deepconceived by Cuban
rooted the style is in
architect Salvador Figueras
this country and how
Pea, was dedicated with a
Art Deco influenced
solemn mass officiated by
all building types in
Monsignor Ros y Angls,
Cuba. These buildings
bishop of Camagey.
constitute what is today
On April 30, 1996, the
our Cuban Art Deco
church was designated
heritage.

Ciego de Avila's Cathedral.

Baptist church, Cienfuegos, Luis Dauval, 1936.

Methodist Church and Student Center of

Vedado, Ricardo E. Franklin Acosta, 1951.

55

Locally Universal: A Trend

in the Art Deco Era
By: WolneyUnes

A hotel in Auckland displays a Norfolk

Island Pinein the window, while in
Porto Alegre, the faade of a cozy little
building depicts a local araucaria. Palm
trees ornament a theatre in Bogot
and more than one American building
exhibits the American eagle.What these
have in common is the urge to establish
local links, typical to the products of the
universal Art Deco era contradictory as
it may seem.
On the verge of the emerging
industrialassembly line, with international
trade increasing to never-before-seen
figures, the need for marking the origin of
a product was a natural path.Made for the
world, yet with a local brand. Brazilian Art
Deco was no different and buildings all
around this continental country show off
local plants, animals,and regional cultural
references alike.

Paulo, the city was booming

with rocketing international
coffee prices at the time,
socoffee beans and leaves
make their appearance.
Of course, cattle and the
emerging local industry
also appear on many of So
Paulos faades. However,
cattle was also a popular
choice in many glass windows
in the new towns of the
Midwest, where settlement
started systematically only
in the 1930s, sharing space
with other traditional local
trade,such as mining and
agriculture. In Southern
Brazil, references include local
plants, such as the elegant
and slim araucaria (Araucaria
brasilienses), a local pine tree.

Thus, in Salvador, the old Brazilian

capital amid cocoa plantations proudly
exhibitscocoa leaveson itsfaades. In So

One major Brazilian theme

is undoubtedly the Indian,
who appears nationwide. It is

Indian face on the base of a monument in the port city of Santos (So Paulo).

56

Female figure prospecting gold on a stained window in Goinia.

only natural that Indian characters would

appear in a square in the Amazonian town
of Santarm, while in southern Porto
Alegre they pay tribute to the ancient
Guarani nation. Colonial life in the large
port of Santos was also characterized
by trade and cultural relations with local
tribes, which justify their presence there
too. But only a strong move towards
the imaginary could justify Indian faces
showing up in the ancient mining territory
of Minas Gerais: there, not only do
small towns present Indian faces on the
faades of their houses, but also one of
the first skyscrapers(1943) in the newly
built capital, Belo Horizonte, displaysa

Coffee beans and leaves on a bank in a So Paulo skyscraper faade.

single huge Art Deco Indian face as its

sole ornamentation. Not surprisingly,
the 29-story skyscraper bears the name
Acaiaca, the ancient Indian word for
a Brazilian cedar (Cedrelafissilis). And
again, the name is not a caprice, but part
of a forceful tendency in Brazil.
Apart from images,names of buildings
have also followed the trend in local art
deco references. Picturesque building
names of Indian origin (real or imaginary)
can be found everywhere in Brazil and,
of course, they are always in their typical
colonial spelling: Itahy, Tuyuty, Guahy.
Indian building names may rank high in
the preference, but are not exclusive as
family names and, again, local plant and
animal names are also depicted in many
faades.
Indian faces and geometric ornamentation on
a faade in Porto Alegre (Rio Grande do Sul).

For the modern passer-byer, this is

surely an anachronism in the context of

An Indian face as single ornamentation on

the faade of a 29-story skyscraper in Belo
Horizonte (Minas Gerais).

the shift towards todays popular Brazilian

fashion of adopting names in English.
Today, barely100 years after the Art Deco
era, the world is still global. But being
local is out.

57

Aracaj, a hidden
Art Deco treasure
By: Geo Darder

Just halfway between the huge cities

of Salvador de Baha and Recife, in
the Brazilian Atlantic coast, lays a tiny
place: Aracaj, the capital of Sergipe,
the smallest among the Brazil states.
Aracaj was founded in 1855 and
nowadays has a population of

nearly half a million people. Even

in this remote location of the
South American subcontinent we
can find the echoes of Art Deco,
showing once again how deeply
this art expression has permeated
the aesthetics of an entire progress
founding generation.
Views of the Aracaj Art Deco, Brazil.

58

Available Fall
2013

The Havana ART DECO

Architectural Guide is the first to
recognize the enormous importance
of Cuba's Art Deco architecture.
It features over 200 structures,
including hotels, churches,
theaters, social clubs, and private
residences. Street maps for all
neighborhoods as well as archival
and contemporary photographs
supplement the texts. This is an
essential source book of Art Deco
architecture for travelers and
architects alike.

www.havanadecoguide.com

Books summary
Catalina

Mario Coyula
Editorial Renacimiento, 2011.
Catalina by
Cuban-born author
Mario Coyula, an
architect and urban
planner, celebrates
the frustration of
searching for the
impossible. The
novel describes the
quest of a man for an
extremely beautiful
woman who died
before he was born
and is based on the real-life figure of Catalina
de Lasa (1875-1930), considered the most
beautiful woman in Havanas Belle poque at
the turn of the nineteenth century. The text in
written primarily in the form of long monologues
by the three main characters, Catalina, the
Husband, and the Architect, with frequent
overlapping as the architect follows the couples
trail. He also remembers his own childhood and
youth in the 1940s and 1950s. The story offers
a view into the values, habits, and lifestyle of
the Cuban upper bourgeoisie from aristocratic
descent, a social class that was displaced
from economic and political power three times
between 1868 and 1959.

Havana, Cuba.
An Architectural Guide
Maria Elena Martn Zequeira and
Eduardo Luis Rodrguez Fernndez
Cuidad de la Habana, 1998.

This indispensable
guide contains
252 examples of
Havana architecture
and urban design,
including squares,
promenades,
buildings, and
urban assemblages
ranging from colonial
fortresses, churches,
and palaces with
thick walls of
fossiliferous stone
to modern reinforced concrete constructions.
Historic and contemporary photographs,
engravings, lithographs, and architectural
plans accompany the descriptions of these
works. Entries are organized into nine
geographic areas, each with a map of that
section of the city, and are indexed by building
name, the names of architects and artists
associated with the work, and the year of
completion.

American Art Deco

Alastair Duncan

Art Deco was the

most important
decorative style
of the late 1920s
and 1930s, and
its expression in
America was seen
in virtually every
area of the fine
and decorative
arts: architecture,
sculpture, furniture, textiles, ceramics, silver,
graphic arts, and jewelry.
This splendid book explores the indigenous
tradition of Art Deco in America and, in over
500 illustrations, reveals the beauty and extent
of the style as it was manifested here. Most
of the important buildings, in all parts of the
country, were embellished with strong Art Deco
themes. William van Alen, Ely Jacques Kahn,
and Joseph Urban, among others, created
some of the most memorable architecture of
the century: the Chrysler Building and Radio
City Music Hall in New York; the Union Trust
Building in Detroit; the Richfield Oil Building
and the Pan-Pacific Auditorium in Los Angeles.
Furniture, whether in homes, offices, restaurants,
or nightclubs, was revolutionized by Art Deco's
modernist stylizations (including the uniquely
American skyscraper motif), and American
designers from Paul Theodore Frankl to Donald
Deskey to Russel Wright to Walker von Nessen
created sofas, screens, and dressing tables
in the Art Deco spirit. On radios, book covers,
fabrics, automobilesthe influence of Art Deco
abounded.
This beautifully produced volume brings
American Art Deco to life with illustrations of
objects ranging from cocktail shakers to the
Trylon and Perisphere of the 1939 World's Fair
in New York. Alastair Duncan, an internationally
acknowledged authority on Art Deco and Art
Nouveau, and author of many books on the
subject, has written the definitive volume on
the American interpretations of one of the most
successful design styles of the century. Illustrated
in color and black-and-white throughout.

Great Houses of Havana:

A Century of Cuban Style
Hermes Mallea

GREAT HOUSES OF
HAVANA: A Century
of Cuban Style (The
Monacelli Press,
November 2011) architect
and author Hermes
Mallea gives the first-ever
insider tour of Havana
architectural gems. Great

Houses of Havana brings the reader inside

never before published homes, presenting their
fascinating personal histories alongside Havana
architectural patrimony.
Great Houses of Havana invites the reader to
experience the privileged life within the gated
mansions of the city grandest neighborhoods.
The book is unique in incorporating the
reminiscense of eyes witnesses - architects,
historians, present and former homeowners
whose memories of mid-century Havana were on
the verge of being lost. These anecdotes bring
alive the larger than life personalities including
sugar barons, a rags-to-riches newspaper
magnate, a lady anthropologist, an influential arts
patroness and the hostess to the early Jet Set.
Mallea, a Cuban American expert in resident
design, presents portraits of important homes
built in the city between 1860 and 1960,
beginning with the extraordinary images taken
by American photographer, George Barnard,
who was permitted to bring his camera into
the intimacy of the Palace of the Counts of
Santovenia. These pictures set the standard
for giving the reader access inside a famously
closed world.
For over four hundred years, Havana was
the center of Spanish trade in the western
hemisphere. With the expansion of the sugar
industry, independence from Spain, and North
American investment, Havana became a city of
great wealth, great style, and great houses - the
Paris of the Caribbean with impressive public
works projects asserting the city international
standing.
http://www.greathousesofhavana.com

Cuba Style: Graphics from

the Golden Age of Design
Steven Heller and Vicki Gold Levi

This year marks the

100th anniversary of
the founding of the
national republic of
Cuba. To usher in the
centenary, Steven
Heller and Vicki Gold
Levi have collected
hundreds of vintage
graphics of Cuba from
the 1920s to the 1959
revolution. Cuba Style recalls the days of glory
when the island was a veritable resort colony for
Americans and Europeans who came in search
of Latino music and dancing, gambling, tropical
romance, and the best beaches in the Americas.
To advertise these attractions, Cubano graphistos
combined elements of Art Nouveau, Art Deco,
Bauhaus modernism, and Vegas-style kitsch in a
distinctly Cuban sensibility. Cuba Style, the first
book of its kind, reproduces a treasure trove of
graphics from popular magazines, packaging,
posters, and indigenous products such as liquor

Books summary
and cigars. It is a visual history of Cuba in its
golden age as well as a wellspring of capitalist
extravagance, seen here through the rare
graphics of its extraordinary and now lost popular
culture. Published October 1st 2002 by Princeton
Architectural Press.

sought to define an identity for this Caribbean

nation. However, within a few years after the
revolution of 1959, design ideology became
allied with the mass-production aesthetic
promoted by the Soviets, and many Cuban
architects fled to seek creative and political
freedom abroad.

Havana Deco

The Havana Guide is the first to recognize

the enormous importance of Cuba's modern
architecture. It features over 200 structures,
including hotels, churches, theaters, social
clubs, and private residences. Street maps
for all neighborhoods as well as archival and
contemporary photographs supplement the
texts. Also included is a history of modern
architecture in Cuba. This is an essential source
book of modern architecture for travelers and
architects alike.

Alejandro G. Alonso, Pedro Contreras

and Martino Fagiuoli
W. W. Norton & Company, 2007
Cuban artists and architects of the 1920s through
the 1940s embraced the innovative, modern
approach to design now known as Art Deco but
infused it with a distinctive Latin flavor. Their
unique tropical interpretation of this stylistic
movement can be seen in the architecture,
interiors, furniture, and graphics of that period
showcased in Havana Deco, an excellent
introduction to the Art Deco treasures that await
visitors to the Cuban capital.
The books 175 pages trace the evolution of Art
Deco architecture in Cuba from its introduction in
the late 1920s through its later manifestation in
the Streamline designs of the 1940s. The authors
also address the adoption of Art Deco for diverse
building types ranging from commercial towers to
single- and multifamily residences to hospitals,
theaters, and churches. Color photographs
document such Cuban Art Deco icons as the
polychromatic Bacard Building with its stepped
tower, the interior of the home of Catalina Lasa
and Juan Pedro Bar, and the monuments of
the Cristbal Coln cemetery, as well as lesser
known yet architecturally significant projects such
as an early Art Deco office building designed by
Leonardo Morales. The influence of Art Deco
on the visual arts is also examined through the
Deco-era work of painter Amelia Pelez, graphic
artist Conrado Massaguer, sculptor Rita Longa,
and other Cuban artists of the time.
As David Unger writes in the preface, This
book bears testimony to the need to protect
and restore Havanas Deco past to the same
degree that the guardians of Cubas architectural
history have restored and replenished dozens of
buildings in Habana Vieja [Old Havana].

The Havana Guide:

Modern Architecture
1925-1965
Eduardo Luis Rodriguez
Princeton Architectural Press, 2000

While Havana's colonial mansions have recently

received worldwide attention, the immense
wealth of modern architecture in Cuba has long
been neglected.
The first half of the twentieth century was a
culturally rich era for Cuba, a time in which
the architects of the Modern Movement

Tropicana Nights: The Life

and Times of the Legendary Cuban Nightclub
Rosa Lowinger and Ofelia Fox
Harcourt, Inc., 2007

At the Tropicana nightclub you could play the

roulette wheel, dance to the latest mambo or
rumba, or simply ogle the parading goddesses
of the flesh. It was the brightest jewel in 1950s
Cuban nightlife, and Nat King Cole, Liberace,
Josephine Baker, and Carmen Miranda
performed there before audiences that included
Ernest Hemingway, Marlon Brando, and Joan
Crawford.
In Tropicana Nights, Rosa Lowinger and Ofelia
Fox, widow of Martin Fox, the clubs last owner,
take readers back to its glory years. Ofelia, the
first lady of Tropicana, shares her memories,
undimmed by decades of exile, with Rosa
Lowinger, also a Cuban exile, whose parents
frequented the club in its heyday. Together,
Lowinger and Fox vividly portray the cultural
richness and roiling social problems of preRevolutionary Cuba and take the reader on a tour
of one of the worlds most glamorous venues at
its most brilliant moment.

Havana, Then and Now

Lillian Llanes
Thunder Bay Press, 2004

Established in
1519 as a harbor
city to service
the fleets bound
for Spain from
Mexico and Peru,
Havana became
the busy portal to
the vast Spanish
colonial empire.
Largely unharmed by war or weather, many
great examples of Spanish colonial architecture

survive today. Dozens of archival photographs

from Havanas mid-twentieth-century heyday as
a posh vacation spot are featured here opposite
contemporary photographs, portraying a beautiful
city undergoing restoration and struggling to
regain its glory days.

Buenos Aires Art Deco

and Rationalism
Fabio Grementieri
Ediciones Xavier Verstraeten, 2008

The book, which belongs to the Buenos Aires

Art Nouveau saga, provides a broad view
of the Buenos Aires Art Deco and Rationalist
heritage, pointing out its values as an important
component of the citys architectural and cultural
heritage. Scattered throughout the city are
buildings of diverse styles that constitute areas
and neighborhoods that are valuable and worth
preserving.
Buenos Aires, unlike other cities, especially
European cities, was not developed and unified
in a specific period or style, for example, Gothic,
Baroque, Art Nouveau, or Art Deco. Because
of this patrimonial nature of Buenos Aires,
preservation is approached from two points of
view: the urban landscape and the architectonic
objects or cultural assets of the city that
constitute our heritage systems.
This book attempts to propagate the value of the
Art Deco and Rationalism heritage system and
the need for its preservation.

The Houses of Old Cuba

Lillian Llanes and Jean-Luc de Laguarique
Thames & Hudson, 2001

From the indigenous simple huts known as

bohios to sumptuous neoclassical villas, from
the grand palaces of the Spanish occupation
to luxurious quintas or country mansions,
all the secrets and enchantments of Cuban
life, past and present, remain intact today in
the city of Havana, in the towns of Trinidad,
Camaguey, and Santiago de Cuba, and in the
countryside. This superbly illustrated book
reveals a Cuban architectural heritage that
is often ignored or hidden from the view of
visitors to the island.
Drawing upon local archives, museum
records, memoirs, diaries, and other native
sources, Lillian Llanes describes Cuba's
architectural history from the sixteenth to the
nineteenth century. The evolution of Cuban
architecture, influenced by climate and by
social conditions, parallels the cultural,
political, and economic history of the island,
and the houses and their decoration reflect
periods of greater or lesser prosperity, as well
as social inequalities.

Deco Delights
By: Geo Darder

It is 2013. The past wants to be reborn.

Memories of the 30s, 40s, 50s are
on the verge of moving into a Cuba that
renews itself on a daily basis. But the
structures have lost their shape, straight
lines are today full of bends, and the sense
of verticality is no longer so imposing.
Only the will to rescue, the dreams,
the sounds, the smells remain. Aromas
that pierce the memory, control time
and settle into houses. Private houses
turned into exclusive restaurants, called
paladares.

Address: Calle J No. 259, e/ 15 y Lnea.

Tel. 07/832-1576.

Cuban paladares are becoming more

poplular everyday. The places were
you want to explore and learn the
creativity of the locals that turn ruins
into paradises. Key places to feel the
flavor of Cuban cuisine and know its
people. Needs was perhaps the main
reason for this phenomenon, but I want
to believe it was ingenuity. I see the drive
for progress, the desire to transform
reality and a governmental opening as
the generators of the change, of many
houses turning into paladares. That is the
spirit of the Cuba I know, the real and
marvelous.

La Fontana, located in Miramar, this

1950s home is a favorite of Cuban artists.
They are known for their meats and
seafood. Depending on the night, there
is live music. They offer in-/out-door
seating.
Address: Calle 3ra. A. esq. 46 No. 305
Miramar.
Tel. 07/202-8337.

Countless are the spots to delight the

palate, however, within the great cuisine,
exclusiveness will stand out. And those
unique lights in the city of Havana only
exist in those houses where architectural
beauty blends with the delicious aroma of
Cuban cuisine.
Le Chansonnier stands out for its
excellent design and stylish interior
decoration. The food is exquisite as the
dishes they are served on.

Vistamar is a seafront duplex house of

the 1950s in the Miramar neighborhood.
This wonderful house has one of the first
infinity pools built in Havana. The view
from the paladar offers beautiful sunsets
and synchronized waterworks directly
from Mother Earth. Vistamar is known for
their seafood dishes.
Address: 1ra. Ave. #2206 e/ 22 y 24.
Tel. 07/203-8328.

La Esperanza, a charming art deco

home located in Miramar is lavished with
beautiful antiques. You enter a Cuban era
gone by. Owner Hubert and staff are very
flamboyant in their style of serving. They
serve a bit of attitude with their delicious
cuisine. And, rightfully so! This paladar
is a favorite to diplomats and foreign
investors.
Address: Calle 16 entre 1ra. y 3ra.
Miramar.
Tel. 07//202-4361.
La Casa. A family owned paladar located
in the neighborhood of Nuevo Vedado is
a wonderful example of modern 1950s
architecture with its green terrazzo floors
and indoor fresh water ponds. La Casa

promises a relaxing dining environment.

This is run by a family who always does
its best. Lovely house with an interior
turtle pond in one of the rooms. The
family (including grandma) will take good
care of you.
Address: Calle 30 #865, e/ 26 y 41.
Tel. 07/881-7000.
La Guarida, is located in a tenement
building and well known for being the
location for the famous Cuban film called
Strawberry and Chocolate. A favorite for
tourist.
Address: Concordia #418 e/ Gervasio y
Escobar, Centro Habana.
Te. 07/866-9047.
Buena Vida. Vegetarian restaurant
located in Playa neighborhood. It is a
charming art deco house with wonderful
decor.
Address: 46 esq. 11, Playa.
Tel. 07/202-5816.
Atelier. Elegant Mediterranean home
with a spacious outdoor roof top patio.
Great ambiance.
Address: 5ta. e/ Paseo y 2, Vedado.
Tel. 07/836-2025.
Chanchullero. A new hip local joint
offering inexpensive but very good food.
Cool place to meet interesting people.
Address: Tte. Rey e/ Cristo y Bernaza,
Old Havana.
Tel. 07/862-8227.
Carboncita. The best pizza parlor in
Havana. Good Foccacia and Pasta.
Address: 3ra. e/ 38 y 40, Miramar.
Tel. 07/203-0261.

63

coppergallery

GRAND OPENING - NEW LOCATION - SEPTEMBER 2013

LA MADRE DE TODOS LOS CUBANOS

FEATURING WORKS BY NOEL MORERA CRUZ FROM HAVANA, CUBA
COPPERBRIDGE FOUNDATION ART SPACE

12500 NE 4th Ave, North Miami, FL 33161. Tel. (305) 891-8293

www.coppergallery.info

Hepatitis I-II-III. Acrilico sobre tela,

137 x 157cm 124 x 123cm 106 x 161cm, 2008

Vigilancia Colectiva. Dptico alambregrafia,

610 x 170 cm, 2009.

socialismo.com, 2011.

Noel Morera Cruz

Mantanzas, 1962.

Noel Morera is a painter, draftsman,

engraver, gold-silversmith, ceramist, and
set designer. He was forced to interrupt
his studies in the 1980s for expressing
his political ideas. He is a countercurrent
artist. During his artistic career, there have
been no reiterations, he has always shown
himself to be a nonconformist, ready for
change but without renouncing his own
style, a very peculiar poetry.
One of the most emblematic figures found
in his work is the Zorro (Fox) character.

Madre de todos los cubanos, 2013.

Puerto #50. Desecho petrolifero de la Bahia de La Habana

Lienzo, 150 x 200cm. 2006.
Vistas de Altura. Mixta tela, 200 x 150 cm, 2005.

Showing a delicious sense of humor, the

artist sarcastically laughs at the Zorro,
turning him into an anti-hero.

Se Vende (2012), inspired by episodes

of the artists life and illustrated with his
most recent work.

Noel expresses himself in different

techniques and media: on canvas and
in engravings, drawings, objects, and
furniture-sculptures, all of which display
his dexterity, command of color, and talent
at set design. He has also forayed into the
audiovisual, as in his collaboration with
artists like X Alfonso and the recent film
by actor and director Jorge Perrugorra,

I do not believe in a Virgin caring for

all of us, I believe in a Virgin that exists
within all, he stated in explaining the
series Madre de Todos los Cubanos
(Mother of all Cubans). Here he
discourses from his own perspective on
the religious devotion of Cubans living
in the island or abroad, converted or
not converted, committed or not to the

revolutionary Government, all believers

in a Virgin, the Virgen de la Caridad del
Cobre (Virgin of Charity of the Copper
mine).
His courage to think for himself and his
tolerance to accept all manifestations
of life are obvious. He destroys and
builds the myth of the modern man. He
is not interested in the market, nor in art
magazines. He is not a member of any
political party. His true affiliation is his
family; his trade is to be Cuban.

Nicomedes Daz Gijn

Holgun, 1967.
Nicomedes Daz Gijn is a selftaught artist who in the 1990s
was a disciple of master Cosme
Proenza in whose workshop
he studied painting and other
disciplines. His talent, apparent
from the very beginning of his
career, has allowed him to develop
his own work independently and
creatively. His first exhibition of
religious painting was held in
1994 at the Cathedral of Holgun
in Cuba.
Nicomedess work demonstrates
his mastery of many disciplines,
with an emphasis on painting,
ceramics, work with precious
metals, polychromatic wood
sculptures, and restorations.
He focuses on religious themes
and has dedicated the majority
of his time to creating images
of the Virgen de la Caridad del
Cobre (Patron Saint of Cuba).
His replicas of the Virgen are
found in several parishes in Cuba,
including Saint Augustine in
Havana, as well as in the church
of Saints Aquila and Priscilla in
Rome, Italy. Most recently, he
restored the Vera Cruz Christ in
Trinidad, the Cuban city founded
nearly 500 years ago. His
paintings have been successfully
exhibited throughout the world,
and are found in important
European collections.
Nicomedes is a creator living in
our time, although his real time is
in previous centuries, for his talent
reflects the aesthetics of the past.
Only a few understand his true
trade and applaud his divine hand
as a restorer of the soul of an icon
of the Cuban nation.

Replica of Our Lady of Charity created for the 400th Anniversary of the appereance
of the Virgin. Convent San Francisco de Ass, La Habana Vieja, 2012.

Bienaventurados
los mansos, porque ellos
poseern en herencia
la tierra. San Mateo 5.4.
183 x 114 cm.
Acrylic / canvas
2011

Alan Manuel Gonzlez

Prevalece!
(... y los poderes de la
muerte no prevalecern...
San Mateo 16.18)
Mixed (acrylic) / canvas
183 x 114 cm
2012

Havana, 1972.

Alan Manuel grew up playing

with watercolor and drawing and
architectural instruments found in
his fathers drawers. He continued
experimenting on paper and later
took art lessons at the local cultural
house. He graduated from the
Arts Vocational School Paulita
Concepcin in 1986 and in 1990
from the Academy of Fine Arts of
San Alejandro, where he had his first
exhibition.
In 1994, the dismal economic
situation in Cuba caused Alan to
interrupt his studies at the Higher
Institute of Art (ISA). In 1998, he
immigrated to the United States,
where he worked for six years as a
cake decorator. The artist describes
his creations from this time as
empheral art, three-dimensional

sculptures and high reliefs, all very

sweet and appetizing, airbrushed with
edible colors. This experience allowed
him to develop the type of work he
does today. His new incursion into
art, alternating with cake decoration,
began with acrylic on canvas.
Alan returned to Cuba to be with
his mother in 2004, and since then,
he has dedicated himself solely to
painting. In 2007, he once again
began exhibiting his work in galleries
and museums, first in a group
exhibition at La Acacia Gallery and
then in a solo exhibition, La Luz del
Mundo (The Light of the World), in
2008. Seven more solo exhibitions
followed. The most recent, Ruega Con
Nosotros (Pray with Us), was held in
the Cathedral of Havana in 2012.

The Festivals House

By: Oscar Ruiz de la Tejera

Born in Havana on December 3,

1979, the New Latin American Film
Festival is and has been an occasion for
solidarity and festivity for all authentic
film projects rooted in the regions
culture. This event has always been
open to the most revolutionary currents
of thought and modes of expression.
The festival is an irreconcilable enemy
of any canonization of the expression
of rusticity, any discriminating trend,
whether elitist or populist, and, well, any
dogma or manifestation signifying cultural
impoverishment.

On the Headquarters

Twenty-two festivals have taken place

in the building on Twenty-third Street
in the Vedado neighborhood of Havana,
but the event will never again be held
there. The State Council of Cuba has
decided to create a headquarters for
the Festival in a recently refurbished
mansion, undoubtedly solid and
magnificent, representative of those

that predominated in Vedado during

the first half of the twentieth century.
The headquarters is on Second Street
between 17th and 19th Street, midway
between the ICAIC building and the Hotel
Nacional (the usual center of activities and
preferred accommodation for delegates
and guests to the film festival). The
building is impressive due to the solidity
of its walls, the absence of ornamentation,
and the suggestion of movement it
conveys.

On the Former Residents

The mansion, characteristic of the

high bourgeoisie of the first half of the
twentieth century, was commissioned
by Hilda Sarr Larrea when she married
the lawyer Juan Portela. Hilda Sarrs
father, Ernesto Sarr, amassed a great
fortune marketing pharmaceutical
products. Her mother, Dolores Larrea,
was a descendant of the wave of Spanish
immigrants that came to Cuba at the
beginning of the twentieth century and

made a fortune in sugar production. This

so-called sugar aristocracy imitated the
manners and styles of the more cultured
Europeans, changing the traditional life
modes of the islands wealthy classes.
In 1949, the family, following the fashion,
escaped the invasion of commercial
establishments and apartment buildings
that began contaminating the once
exclusive neighborhood of El Carmelo in
Vedado by moving west to the heights of
Miramar. The house was subsequently
rented to Dutch diplomats and later
became the Ambassadors Residence
and Chancellery of the Kingdom of
the Netherlands. In 1999, the noise
generated by the buildings neighbors
caused the Chancellery to move
elsewhere.

On the Architectonic Style

Designed in 1934 by the prestigious

Cuban architect Rafael de Crdenas,
the mansion is one of the most original
exponents of the periods residential
architecture. It was one of the first
houses in the city to use elements of the
rationalist style, although these features
are mixed with soft curves reminiscent
of the Streamline trend in fashion in the
United States at the time. The lack of
ornament enhancess the appreciation of
the vigorous, rectilinear volumes. The
design also incorporates undulating forms,
and the circle, semicircle, and ellipse of
the plans create a sense of movement.

On the Grounds

Interior staircase of Festival House.

A dense and beautiful garden surrounds

and isolates the house. Each side of the
garden differs and it becomes surprisingly
transformed depending on the direction
from which it is viewed. Staggered
terraces climb toward the west, turning
the first story of the lower portion house
into the basement of the higher section.
To the south, it appears horizontal.
Toward the east, two levels, a tall and a
low one, separated by a retaining wall are

71

This phrase perhaps suggests

the poetry expressed by the
architecture of this house.
Architectonic language
generally manifests itself in
two spaces. The first is a
visible, concrete one where we
compose, organize (according
to diverse laws) volumetric
masses of different shapes,
sizes, proportions, colors and
textures, where we preferably
play with lights and shades. The
second is virtual, imaginary,
suggested by the above passage.
Here is where the expression
of subjectivity occurs. It is in
this other space where the
imprint, the atmosphere of the
architecture manifests itself.

Interior staircase of Festival House.

visible. There is a gradual descent to the

north. A high fence on the west separates
the house from the neighboring mansion
once owned by Pedro Bar and Catalina
de Lasa and today Casa de la Amistad. A
rectangular pool is located on the higher
level in front of the fence.

to Second Street that provides access

to both the pavilion and house. It ends
against the fence that separates the
neighboring mansion on the east. The
disconcerting location of the entrance
conceals the main faade hindering its full
appreciation.

On Function Distribution

On the Poetic Expression of

the Architecture

The ground floor contains rooms for

servants, the garages, and a side entrance
that leads to the main staircase and the
staircase that communicates directly with
the kitchen and the pantry. The second,
or main, floor includes the entrance hall
and reception room, a bar, the terrace,
the dining room, bathrooms, and vertical
passageways. The bedrooms occupy
the third floor. The single large hall on
the fourth floor, surrounded by terraces
accessed solely via the service stairs,
was probably a library or private living
room. A one-story pavilion, originally the
bowling alley and game room and later
modified to house the Chancellery, stands
in front of the north faade.

the beautiful rhinoceros wants to

dance; all say it cannot be done, but
maybe

The center of the composition

is a solid prism with a
rectangular base of smooth
walls devoid of ornament, with
discreet flounces on balconies
and heavy parapets. A prism
that in spite of its solidity tries to convey
to us the illusion that it can spin and
dance; an illusion of movement created
by the shape and arrangement of the
different architectonic elements.
On the main floor to the south, the cylinder
that holds the bar and the terrace with
its wood latticework roof served as a
breakfast, snack, or informal dinner dining
room. The balconies that emerge on the
third floor embrace two of the opposite
corners, following the diagonal of the prism.
Their discreet flounces and undulations

Between the pavilion and the house,

there is an interior drive perpendicular
Detail ceiling lighting of Festival House.

72

Film posters collection from Festival House.

simulate their separation from the walls.

The two towers on the fourth floor have
semicircular plans. One serves as the service
staircase and the other as a water tank.
Finally, the cylindrical volume of the
main staircase covers the second and
third floors. This staircase, impressively
beautiful, is undoubtedly the most
successful space of the entire design.
Inside, soft waves undulate in a spiral
movement; outside, an almond-shaped
wall with vertical openings filled with glass
attempts to move but is unable to free
itself from the prism that has it trapped.

On Its Cultural Function

Coenraad Stork, ambassador during the

1980s, transformed the residence into
a privileged place for many Europeans
living in Cuba who were familiar with
our cultural life. A devotee of art and
literature, a diplomat who became a
fraternal friend of our intellectuals and
artists to whom he opened the doors of
the residence, Stork contributed to the
battle against the isolation that has always
attempted to stigmatize the Revolution.
Leo Brower, Csar Lpez, Jorge Luis
Prats, Pablo Armando Fernndez,
Reinaldo Gonzlez, and Naty Revueltas
were among the frequent guests.

On the Purposes
Today the house is no longer an embassy,
but it will continue serving culture
not only ours, but that of the entire
region. It will host the continuous work
of organization, sometimes exultant,
other times distressing, that allows us
to hold a new Festival each December.
It will be a cultural center committed
to encouraging and promoting the
authentic manifestation of true art. It
will surprise, destroy absurd schemes
and anachronistic concepts, and
continue convincing us of its liberating,
revolutionary vocation. It will be a

meeting place for dialogues and debates

defending our rich and diverse identity
in the face of the trend that banalizes,
standardizes, and globalizes, which
impoverishes world culture.
Disconcerting, but beautiful, opulent but
austere, solid but dancing, novel in its old
age, the house still remains silent, but
will revive it, giving it a new life, a new
function. It will grow authentic, vigorous,
fast, with strong roots deeply buried in
our fatherland, our larger fatherland, our
America.

73

Come to see, love

and save
By: Juan Garca Prieto

In 2000, the National Union of Cuban

Writers and Artists (UNEAC) sponsored
and organized the International
Encounter, Havana 2000, Design,
Culture, City. Invitations were extended
to the designers, architects, artists,
intellectuals, and those who think, feel,
and love Havana, to exchange reflections
and discuss action proposals for this city.
The National Union of Cuban
Construction Architects and Engineers
(UNAICC) was a co-sponsor of this
event. Dr. Graziella Pogolotti served
as Honorary President. President
was sculptor and architect Jos Villa
Sobern, who at the time was Chief of
Staff of the Plastic Artists Association
of UNEAC. Architect and UNAICC
President Norma Diaz held the position
of Vice-President, and I, Juan Garcia
Prieto, an architect and then- President
of Havanas Architecture Society of
UNAICC and also a member of UNEAC,
was the General Coordinator.
Geo Darder arranged for the Art Deco
Society of New York (ADSNY), led by
President Kathryn Hausman, a member
of the International Coalition of Art
Deco Societies (ICADS), to be part of
Havana Encounter 2000. The society
has a great interest in architecture and
in the Art Deco culture in general and
assisted in organizing the Havana Deco
Workshop within the International
Encounter. The workshop, sponsored by
ADSNY, ICADS, and UNEAC, featured
a series of specialized conferences,
city tours, and guided visits to buildings
and museums, and encounters with
specialists related to the Deco culture in
Cuba and the United States. As a result
of the exchanges established through
the Encounter and the workshop, Cuba,
through its specialists, began to acquire
greater access to research, publications,
and activities related to the Deco
culture.

74

Announcements of Havana Encounter 2000.

Habana Deco Postcard.

Architect Pilar Fernndez and I were

invited to attend the Sixth World
Congress on Art Deco in Tulsa, Oklahoma
in 2001, and I delivered a lecture on

Cuba. Also present at the Congress was

Patricia Semidey Rodriguez, Cultural
Attach of the Cuban Intersection
in Washington, who proposed that

the possibility of celebrating a Deco

Congress in Havana be considered. I
was subsequently invited, along with
Geo Darder, to participate in the ICADS
Executive Committee meeting, where
Cape Town, South Africa was ratified
as the venue for the Seventh World
Congress on Art Deco in 2003, and New
York City was approved as the location of
the Eighth World Congress in 2005.

institutions with
a professional
capability to be
responsible for
being an organizing
committee. In
2012, Gladys
Collazo assumed
responsibility for the
group in her new
position as CNPC
President. The
following specialists
are also recognized
for their involvement:
Luz Merino, Eduardo
Luis Rodriguez,
Eliana Cardenas, Pilar
Fernandez, Nelson
Melero, Gustavo
R. Lopez, Felicia
Chateloin, Jose A. Choy, Alina Ochoa,
Juan Garcia, and Lohania Aruca.

Patricia Semidey, Juan Garcia, Kathryn Hausman,

and Geo Darder in Tulsa, Oklahoma, 2001.

In March 2002, the Havana/Camagey

Encounter took place, followed in
2003 by the Havana/Santiago de Cuba
Encounter. Both were organized by Geo
Darder and sponsored by UNEAC. The
second Havana Deco Workshop and
International Encounter were also held
in 2003, and that same year the Havana
Deco Society, or Habana Deco, was finally
created.
Melbourne, Australia, was the site of
the Ninth World Congress in 2007. At
the Tenth World Congress in Montreal,
Canada in 2009, Kathryn Hausman,
Robin Grow, and Geo Darder officially
requested that the Twelfth World
Congress on Art Deco be held in Havana
in 2013, pending ratification by Cuba,
through Habana Deco, at the 2011 World
Congress in Brazil. Upon approval of the
proposal in 2011, Havana, Cuba officially
became the venue for the Twelfth World
Congress.
In September 2009, Attending the
requirements for the Havana XII Art
Deco World Congress in 2013, the
National Cultural Heritage Council
(CNPC) of the Culture Ministry

Logotype, Postcard, Camagey Workshop

Diploma, and Map of Cienfuegos Tour.

acknowledged the CUBADECO Work

Group. Margarita Ruiz, President of
the CNPC, originally presided over
this group, which was integrated by

From that moment on, the engine started,

and the machinery has continued nonstop.
Architect Mario Coyula had asked years
ago, How can the intellectuals and the
artists intervene in the citys formation?
What should the relationships be with
economic promoters, decision makers
and other professionals? How can we
handle the changes and how do we turn
problems into opportunities? Back
then we used to talk about the Art Deco
legacy, how that enormous heritage was
physically damaged due to the passage
of time, the lack of resources, and many
other factors. Yet this heritage had been
neither demolished nor abandoned. Now
we had the answers to our questions and
a ray of hope that our Art Deco heritage
might be rescued.
The situation is much different today.
Buildings are being demolished, and their

75

Veterinary School at corner of Ayestarn and Carlos III in 2001 (left) and today (right).

The original elevator doors

and its ornaments are being eliminated
to replace them with the new elevator
systems. That heritage is being lost.
Pedro Borrs Hospital in 2001 (left) and today (right).

inhabitants moved. Even worse, the

demolition plans are unquestionably at a
government level.

and its social and cultural cohesion.

It is great to be the venue for the Twelfth
World Congress on Art Deco.

Havanaa city abandoned to its ruins, a

country losing its memories, its identity,

Thank you Geo Darder, thank you

Kathryn Hausman, thank you to all the

76

Cuban Deco and Cuban culture lovers,

thank you Eliana Cardenas.
The Twelfth World Congress on Art
Deco, Havana, Cuba, 2013Come to
see, to love, and to save.

THE ARGELLES HOUSE:

A PIONEER LANDMARK OF
CUBAN ART DECO ARCHITECTURE
By: Eduardo Luis Rodrguez

half of the 1920s, and with

influence in the following
decade, when Art Deco
became the main character of
the changes occurring by then
in national architecture.
The Argelles house was the
result of a private contest
carried out in 1927, in
which the young architect
Jos Antonio Mendiguta
Silvera, who had graduated
at the Havana University
in 1922, was the winner.
Before designing this house,
Mendiguta had done several
houses in the typical eclectic
style of the period, which he
continued mostly using in his
subsequent works. This fact,
as well as not having produced
another Art Deco work of
relevance during his entire
career, originates the question
as to up to what point the
artistic wishes of the clients
the Argelles familycould
have had more repercussion
on the final design of the house
than the taste and intentions of
the architect himself.
Entrance of the Argelles House.

At a corner of Miramars Fifth Avenue,

in Havana, is the house of Francisco
Argelles, one of the most important
Cuban Art Deco works, both for its
design, very avant-garde within the
national context in the moment it was
built, and for the visibility given by
its location. Other Havana buildings
contemporarily share the same formal
language, such as the house of Juan Pedro

78

Bar and Catalina Lasa, finished in 1927

in Vedado. But while in this last one
the Deco forms were limited to some
interior spaces, in the Argelles house
this style can be coherently seen both
in the interiors and the facades. With
its distinguished, balanced and even
monumental image it must have been a
renovating presence within the Cuban
architectonic panorama of the second

Whichever the case, the

resulting work, due to its
renovating characteristic and
own values, can be placed among the
most outstanding of the twentieth century
in Cuba. The fact that it was designed
only two years after the holding of the
1925 Exposition Internationale des Arts
Dcoratifs et Industriels Modernes in
Paris indicates the speed with which the
new style was assimilated in Cuba, and
also defines the Parisian event as the
main reference for Cuban architects in

Balcony of the Argelles House.

the expression changes initial moment.

Several pavilions of the exhibit seem to
have influenced in the general conception,
composition and decoration of the
Argelles house, above all the Lafayette
Galleries designed by Joseph Hiriart,
Georges Tribout and George Beau. Like
this pavilion, the Argelles house has an
entrance staircase on the diagonal axis of
the construction, which leads to the main
door located in a volume perceived as a
tower thanks to its vertical proportions
and because it is taller than the rest of
the building. At both sides of this tower
that acts like a visual pivot, extend the
two main facades that open with roofed
terraces toward the facing streets. On top
of the doors threshold is a relief by the
prominent Cuban sculptor Juan Jos Sicre

who was then in the early stages of his

artistic career.
The entrance hall of the house, of oval
plan, has a small symmetrical staircase
with two branches; the hall gives access to
two circulation corridors that lead, on the
left, to the living-room, dining-room and
terrace; and, on the right, to the kitchen,
two bedrooms, the palm-room and
another terrace. On the upper floor, the
oval space on top of the entrance hall is
occupied by a large hall; in the remaining
area there are bedrooms, bathrooms,
and unroofed terraces. The decoration
is elegant and relatively simple, based on
geometrical forms and occasionally with
stylized allusions to floral elements. The
original furniture, made at the furniture

workshop of Mers y Rico, regrettably

lost today, were of Art Deco style, while
the decorated glass windows were made
by Ballesteros y Cia. Both manufacturers
were among the best of the country in
their respective specialties.
The Argelles house was pioneer in
Cuba in the introduction of an avantgarde architectonic language that, with
its renovating decorative system, would
significantly mark the urban spaces of
all Cuban main cities with an imprint of
a new type of modernity. This house
and many other works of Cuban Art
Deco constitute a very important part
of the local architectonic heritage that
deserves recognition and complete
protection.

79

Art Deco Architecture

in Holgun
By: Angela C. Pea Obregn

Wenceslao Infante
Theater, now Comandante
Eddy Suol Theater.

cities in the territory lasted into the

1950s. Verticality predominated in its
initial stage, but buildings soon took on
the streamline look of horizontality, soft
curves, and angled corners. The transition
from eclecticism to Art Deco began in
1937, transforming parapet balustrades
and interior arcades into staggered
pyramidal forms. Most houses of the
period exhibit both styles, although pure
Deco elements do exist.

San Isidoro de Holgun, today the capital

of the province of Holgun, is located in
the eastern mid-north region of Cuba. It
was founded as the principal city of the
territory during the first decades of the
eighteenth century. For centuries, this
area had been home to native villages
occupied by speakers of the Aruaca
language. In October 1492, Christopher
Columbus sailed through the bay of Key
Bariay and landed in the region, which
borders the Atlantic Ocean on the
north. This event sealed the encounter
between the old and new worlds. Nipe
Bay in what is now Holgun province is
the site where in 1612 Cubans recovered
the image of La Virgen de la Caridad
(Virgin of Charity), the patron saint of
Cuba venerated in the national shrine in
the town of El Cobre in Santiago de Cuba.
In a regional economy based on livestock
and subsistence crops, the city was only
consolidated in the first decades of the
twentieth century. Large investments of

80

North American capital in the territorys

railroad, sugar, and mining industries
fueled economic and cultural exchange
with U. S. cities. This interaction, which
was further promoted by publicity,
business dealings, and trips by Cubans,
especially those from Holgun, to the
United States for study or pleasure may
explain why Holgun society of the time
gravitated toward Art Deco.
A variety of small buildings and houses
with decorative Art Deco elements began
to appear in the 1930s. They were not
only modern but economical and could be
easily adapted to different construction
systems. The presence of Art Deco in
Holgun updated the architectural forms
and decoration of the citys houses,
theaters, churches, hospitals, lodges,
clinics, convents, schools, warehouses,
stores, and funerary monuments.
Art Decos influence on the historic
center and certain neighborhoods and

The first Art Deco structure in the city,

the Theater Frexes, was inaugurated on
October 27, 1938. The 1864-seat theater
by Holgun architect Alfredo Escalona
Mastrapa featured straight lines, staggered
openings, and a ceiling with a wooden
truss.
The next year, the most important
theater ever constructed in Holgun, the
Wenceslao Infante Patrimony, opened.
The theater departed from traditional
architectural styles of the time and had a
significant artistic-architectonic impact.
Neighbors copied its design and recreated the buildings decorative elements
in their homes.
The theaters architect Saturnino Mario
Parajn of Havana was already famous
in Cuba for his Fausto Theater (1938)
in Havanas Paseo del Prado, for which
he received the Gold Medal from the
Architecture Association. The budget
for Infante Theater was $200,000. It
incorporated a highly technical structural
system based on steel provided and
installed by Casa Juaristi of Havana
and featured the same state-of-the-art
projection equipment exhibited at the
1939 New York Worlds Fair.

Main building of the Technical Institute of Holgun Calixto Garca complex,

currently Informatics Polytechnic Institute.

The three-story theater has a rectangular

plan and seats 3,000 people. Two wings
on either side house offices and stores.
The principal exterior features include
geometric motifs, decorative bands, and
projecting vertical elements culminating
in pinnacles. Colored stone and terra
cotta further ornament the faade,
where three balconies front tall glass
windows with Deco details. At night,
blue neon dramatically lit up the luxurious
center faade and the marquee with the
theaters name. The theaters interior
design also incorporates Art Deco
elements, including pilasters with zigzag
lines and friezes over the center stage.

hall, which features concave molding and

decorative bands of yellow against the
buildings white walls.

Another example of Art Deco

architecture in Holgun is the Holgun
Medical School, a magnificent vertical
design with zigzag decoration. Art Deco
elements also appear on the meeting

The most important building constructed

between 1939 and 1944, the Technical
Institute of Holgun (ITH) Calixto Garcia,
inaugurated in February 1944, was part of
the national plan carried out by Colonel

Art Deco two- and three-story apartment

buildings can be found throughout
Holgun. Blocks might contain three
or four such structures, characterized
by verticality and streamlining. Other
Art Deco buildings in the city, primarily
mixed use and residential construction
built for the upper classes from the late
1930s through the 1940s, were designed
by Idelfonso Moncada Madariaga of
Santiago de Cuba and Juan Abalo Bartlet
of Havana.

Fulgencio Batista, President of the

Republic from 1940 to 1944. Though not
unique (a similar project was completed
in 1936 in Ceiba del Agua, Havana),
Holguns enormous complex had a total
of twelve buildings: a school center,
theater, pavilions for boys and girls with a
capacity of 1,200, a library, a newspapers
and periodicals library, a clinic, printing
shops, a dining hall, a kitchen with bakery,
accommodations for teachers, and an
aqueduct.
Engineer Cristobal Diaz was the general
manager of the project, which over the
course of its construction also involved
several other engineers, including Juan
Llinas, Manuel Gartey, Vazquez Tobalina,
and Manuel Jesus de Gongora. The
complex was built facing Carretera
Central, the principal national road
to Havana, in a natural area where its

81

House of the Ferrero Sede family,

today the headquarters of Ahora! Newspaper.

House in the La Aduana neighborhood.

imposing size and its architectonic and

artistic values can be appreciated best.
Conceived as blocks of different buildings
connected by scenic gardens and roads,
the complex features alternating recessed
and projecting elements and carved bands
of geometric ornamentation.
The large lobby of the central building
has a terrazzo floor with a design of
the schools logo. A carved floral design
embellishes the beautiful still original
theater behind it.
Art Deco in Holgun persisted into the
1950s. Projects from that time include the
Hotel Tauler, today the Hotel Turquino,
a streamlined variant with five stories
designed by J.E. OBourque, and the
Roxy Movie Theater (Bara) by Luis F.
Rodriguez Columbie, crowned with
vertical lines expressed as a mural on
the marquee. Some of the citys houses
from that period, such as that of Ignacio
Wong, were completely designed and
constructed by master builders, including
masons and carpenters Juan and Elpidio
Tejeda and the self-taught plasterer and
artist Pedro Machado.
Significant examples of Art Deco can also
be found in municipalities of the province,
primarily Banes and Sagua de Tnamo.
Banes had strong ties to the United States
through the United Fruit Company,

82

Decoration above the entrance to the kitchen-dining hall building

of the Technical Institute of Holgun Calixto Garca complex.

located there since the early years of the

twentieth century. The towns architecture
was characterized by wooden structures
imported from cities in North America,
distinguished by other elements peculiar
to the area and created by local master
carpenters. In the 1930s and 1940s,
however, Banes embraced Art Deco, and
diverse and important works, including a
movie theater, a church, a parish house,
a convent, schools, stores, lodges, a
hospital, and other types of buildings were
constructed in this style. Many of these
designs are the work of Saturnino Mario
Parajn, whose movie theater Hernandez
recalls Havanas Fausto.
An eclectic style of architecture with
geometric elements predominates in
Sagua de Tnamo, part of the province of
Guantnamo prior to 1976. An example
is the Church of the Holy Trinity in the
central park Jose Marti. The church was
originally built in 1878, but a slender
vertical tower crowned by a cross was
added in 1952. Other towns, including
Gibara, Buenaventura, and Cueto,
have modest houses, stores, and other
building types designed in the Art Deco
style.
Art Deco in Holgun can be said to
have established a trend. Differing from
the traditional, rural architecture that

Medical School,
Carlos Manuel de Cspedes park.

preceded it, it gave the city new cultural

images. It promoted the spread of taller
buildings, both residential and multifunctional, and it renewed urban life
with the construction of new theaters
and hotels. These valuable exponents of
Holguns heritage remain preserved in
the citys streets, neighborhoods, and
communities.

Santiago de Cuba
at the Gates of Modernity
By: Elidar Puente San Milln

Apartment building, 351 San Geronimo at Reloj Streets, historic center.

Art Deco is an important component of

Cubas architectural heritage from the
first half of the twentieth century. Such
renowned Iberian-American architectural
historians and critics, such as Roberto
Segre, Carlos Sambricio, Eliana Crdenas,
Pilar Hernndez, Luz Merino, Lohania
Aruca, and Eduardo Luis Rodrguez,
among others, consider the trend of great
significance because of its widespread
dissemination and its role as gateway to
the Modern Movement in Cuba.
In Santiago de Cuba, the countrys second
most important and populated city, Art

Deco appears in diverse expressions

with singular characteristics. The historic
center of the city in particular has more
than two hundred buildings that show
an Art Deco influence. These structures
were built during the 1930s and 1940s,
a period that coincides with a 1932
earthquake that had a major impact on
the citys built environment. That situation
contributed to the citys acceptance and
propagation of this new style.
Today Santiago de Cubas Art Deco
buildings are undergoing constant
transformations. Their severe deterioration

has gradually undermined both their value

and authenticity. There is therefore a need
to acknowledge and increase awareness of
this priceless heritage.

Historic Roots
The introduction of Art Deco in Cuba
was limited by the presidency of General
Gerardo Machado, who took office in
1925, and the years of constitutional
reform. It waned with the second
military dictatorship of Fulgencio Batista
that began in 1952 after a coup dtat.
The republican era (1902-1958) was

83

in 1932. It affected approximately eighty

percent of the existing structures and was
recorded as one of the saddest events ever
to occur in the territory. Significantly, the
first Art Deco buildings emerged in the city
the same year. The need for widespread
rebuilding after the earthquake, combined
with the inhabitants ideas of progress,
led Art Deco to become prominent in
the architectural features of buildings
constructed at that time in Santiago de
Cuba.

Art Deco Architecture

in Santiago de Cuba

Moncada Barracks (School City 26 de Julio), 1937.

characterized by great political, economic,

social, and cultural upheaval.
The provincial conditions in cities far from
the capital resulted in even more complex
problems in the eastern region, and
Santiago was not exempt from the climate
in the rest of the country during that
period. The citys economic development
benefited a small group of upper class
families frustrated by the dominance of
foreigners who exercised control over the
territory through large North American
companies and enterprises.
This influence extended into the cultural
sphere, primarily among societys elite. As
Alejandro G. Alonso has noted, . . . the

Cuban middle and upper classes educated

their children in North American colleges
and universities, were associated with
social organizations of North American
originVista Alegre Tennis Club, the San
Carlos Club, Cuidamar Yacht Club, the
Country Cluband copied to the smallest
details the American way of life.
Added to this political, economic, and
social situation was the governments
neglect of the city. Many articles in
Arquitectura y Urbanismo (Architecture
and Town Planning) and Accin Ciudadana
(Citizens Action) of Santiago de Cuba,
published during the 1930s and 1940s,
refer to the need to balance investments
and to address urban planning in Cubas
eastern capital. Electric lighting, streetcars,
and the railroad
were introduced at
the beginning of the
century, but the city
long lacked such basic
services as an aqueduct,
a sewer system, and
paved streets.
An earthquake of
considerable intensity
struck Santiago de Cuba

Provincial
Oriente Prison

84

Examples of Art Deco architecture still

exist in the historic part of Santiago as
well as in the neighborhoods and suburbs
created during the citys important
period of growth during the first half of
the twentieth century. At that time, that
the areas of Vista Alegre, Sueo, and
Santa Barbara emerged, along with a belt
of workers neighborhoods around the
traditional center, such as Veguita de Galo,
Chicharrones, Mariana de la Torre, Flores,
Los Olmos, and San Pedrito.
Art Deco was most closely associated
with the middle and working classes,
accounting for its sober formal
characteristics; its essence is expressed
primarily by a variety in composition and
the materials that were used. Apartment
buildings never surpassed four stories
and included such features as geometric
caps and pilasters incorporated into the
faade to emphasize the verticality of the
building, and simple decorative geometric
designs, like rhombi and squares. Among
the most relevant examples are the
apartment building at 351 San Geronimo
Street at the corner of Reloj Street in
the historic center, and the house at
253 Fourth Street in the Vista Alegre
neighborhood.
Although Art Deco was used most
extensively for residences, important
examples of the style appeared in other
building types, such as the Belleau
y Hermanos stores, the El Encanto
department store, the theater Oriente,
the theater Aguilera (demolished), and
the Brothers La Salle School. The Art
Deco characteristics of these buildings

comb-shaped plans for buildings located in

open lots, such as the Moncada Barracks
(School City 26 de Julio).
Documents in the Municipal Historic
Archives identify the principal architects and
master builders who designed Santiagos
Art Deco buildings. The most outstanding
examples were the work of experienced
professionals, such as Antonio Bruna
Danglad, Ulises Cruz Bustillos, Gerardo
Vega Wright, Sebastin Ravelo Repilado,
Jos Federico Medrano, Idelfonso Moncada,
Francisco Ravelo Repilado, and Felipe
Fontanills Roca. Based on the dates of these
projects, the Art Deco era in Santiago
extended from 1932 to 1948, with a peak
between 1935 and 1941.
Financial Bank, 451 Calvario at Enramadas Street, 1942, Francisco Ravelo Repilado.

were similar to those seen in residential

architecture, but they were taller and had
more elaborate designs related to their
function.
The Art Deco works constructed
under the governmental initiative were
characterized by marked monumentality.
Among these were the Ambrosio Grillo
Hospital and F. S. Hartmann AntiTuberculosis Clinic, which were built as
part of the governments anti-tuberculosis
campaign. Military structures included
the Moncada Barracks, the provincial
Oriente Prison, a Pantheon for the Armed
Forces, a number of wooden houses
for recruits, and the Palace of Justice
(law courts), whose initial Art Deco
features subsequently gave way to the
Monumental Moderne style that followed.
The historic center of Santiago with its

significant collection of Art Deco buildings

was declared a National Monument
in 1979. This area of historic buildings
representing the many architectural styles
that emerged over time is distinguished
by its centrality and its value to the citys
cultural heritage. It is characterized by
the adaptation of an irregular layout
on a changing topography, a compact
plan defined by square, rectangular,
and trapezoidal blocks, juxtaposed lots,
and buildings with party walls enclosing
interior patios on the ground-floor.
Two variants of Art Deco have been
identified in Santiago. The first is
represented by traditional Hispanic
structures built around a central patio with
changes limited to the facade. The second,
less widely adopted variant consisted of
new plans that evolved into a functional
scheme, manifest mostly
in public and apartment
buildings. The need
to adapt the building
models to meet the
areas climate demands
led to the development
of small patios in partywall buildings, as well as

House, 268 Carnicera

Street between Habana
and Trinidad, historic
center, 1935, Antonio
Bruna Danglad.

Art Deco is reflected in the formal

components of the faade of buildings
designed by these architects. These
works also demonstrate the simplification
of ornamental elements over time.
During the styles first decade, designs
were characterized by textured surfaces
decorated with vertical or horizontal
incisions and geometric motifs on the
pilasters and parapet, colored tiles
in rhomboid shapes, and elaborate
ironwork, fanlights, and railings. During
the 1940s, however, the decoration
gradually diminished and was eventually
reduced exclusively to pilasters and
staggered parapets.
Interior features consisted essentially of
ceiling decorations and ornamentation
between loadbearing walls dividing the
public rooms. The decoration assumed
multiple shapes that corresponded to that
on the faade and combined Art Deco
with previous and later styles.
Art Deco architecture in Santiago de
Cuba, particularly in the historic center,
developed during the 1930s and 1940s
and coincided with the citys recovery
after the 1932 earthquake. Throughout
the city, the style can still be seen in
local landmarks and a large number of
houses that give identity to different
sectors. Although most are modest, these
buildings constitute a significant part of
Santiago de Cubas historical memory, a
distinctive architectural design variant in
the eastern portion of the country that
deserves to be preserved.

85

Una cita en La Habana:

El prximo Congreso de
Art Deco
Por: Lic. Gustavo Lpez

Nuevamente los amantes y estudiosos del Art

Deco tendrn una nueva cita y una nueva sede
para su congreso. La Habana, entre los das 14
al 21 de marzo de 2013 ofrecer esta nueva
oportunidad de convocatoria para todos los
interesados en participar en el 12 Congreso
Mundial de Art Deco.
El hotel sede ser el Hotel nacional de Cuba,
una institucin turstica e histrica, con ms
de 80 aos de tradicin y que desde 1930 ha
hospedado a personalidades tan diversas como
los Duques de Winsord, Ava Gadner y Frank
Sinatra, Santos Traficante, Nat King Cole o
Naomi Campbell.
El Comit Organizador del evento ha diseado
un programa que incluye conferencias y visitas
y recorridos por edificios y monumentos Art
Deco de la ciudad.
Las sesiones de ponencias tendrn como sede a
la Casa de las Amricas, una institucin con una
labor cultural que pasa el medio siglo y que est
ubicada en uno de los ms llamativos edificios
Art Deco de la ciudad.
Los temas a tratar versarn sobre las
caractersticas del Deco en La Habana y
diversas ciudades cubanas, sus influencias en
la sociedad de la poca y su adaptacin a los
diferentes niveles sociales; la tipologa de los
cines y teatros habaneros; el esplendor de
residencias construidas en esos aos en los
barrios de El Vedado y Miramar; la grfica y el
cine cubanos de esos momentos, entre otros
muchos contenidos de gran inters.
Las conferencias internacionales versarn
sobre temticas tan disimiles como El Art
Deco en Israel, por Barbara Billauer Bailey,
de la Sociedad Art Deco de Washington; Las
conexiones entre los muralistas de Chicago
y Latinoamrica, de Paula Duffy Baker, de
la Sociedad Art Deco de Chicago. Tambin
desde Australia tendremos la ponencia El
Radio, un no reconocido icono Art Deco,
por el Dr. Peter Sheridan. Sharon Koskoff,
Presidenta Fundadora de la Sociedad de
Palm Beach hablar sobre el Art Deco
en esa localidad y David Soto, un joven
y entusiasta estudiante puertorriqueo,
presentar una Coleccin de algunos de los
edificios ms destacados de estilo Art Deco
en Puerto Rico. De igual forma, el gran
investigador del Art Deco, Alastair Duncan,
ha manifestado su inters de participar en
este evento.

90

Los recorridos por el Art Deco habanero

incluirn edificios tan importantes como el
Bacardi, el primer rascacielos habanero y
la obra ms significativa del Deco cubano.
Tambin podrn ser apreciadas residencias
importantes como las de Catalina Lasa, la Casa
del Festival de Cine Latinoamericano, la Casa
Argelles (la primera edificacin Art Deco
de Cuba) y la Lpez Chvez. Tambin sern
vistos cines y teatros, entre los que se cuentan
Amrica, Arenal, Fausto y Ludgardita. Se
podrn admirar las fachadas de los hospitales
Maternidad Obrera y Amrica Arias y
monumentos tales como el soberbio Obelisco
dedicado al sabio Carlos J. Finlay, en Marianao y
los increbles panteones de mrmoles, piedras
y bronces del Cementerio Cristbal Coln,
considerado un museo al aire libre por su alto
valor patrimonial.
Tambin los delegados podrn participar en
recepciones, cenas, almuerzos y eventos
sociales en el Hotel Nacional, el Club Habana,
la Casa Dupont en la playa de Varadero y el
Capitolio, disfrutar de una funcin del Ballet
Nacional de Cuba, dirigido por Alicia Alonso
y conocer otros museos y exposiciones en la
Habana.
Como evento Post Congreso, entre los das 21
al 27 de marzo de 2013, los asistentes tendrn
la oportunidad de conocer diferentes ciudades
el centro y el oriente de la Isla. Centros
urbanos como los de Cienfuegos, Trinidad
y Camagey, proclamados Patrimonio de la
Humanidad, podrn ser visitados y conocer
de sus valores arquitectnicos en Art Deco
y del periodo colonial. En Trinidad, ciudad
histrico-artstica cubana, podrn conocer el
macizo montaoso de Topes de Collantes, con
sus bellezas naturales y apreciar el sanatorio
de estilo Art Deco, construido entre esas
montaas en la dcada de 1940. Tambin se
vern las ciudades de Holguin y Santiago de
Cuba, disfrutar de sus construcciones Art
Deco, caminar por la cntrica calle santiaguera
de Enramada y visitar el Santuario de la Virgen
de la Caridad del Cobre, Patrona de Cuba y
poder apreciar el maravilloso paisaje de esa
zona oriental.
Los participantes en el 12 Congreso Mundial
tendrn numerosas oportunidades de disfrutar
del conocimiento de los especialistas en Art
Deco cubanos e internacionales, de conocer
locaciones y territorios singulares por su
belleza, su arquitectura y su cultura e historia
que harn de estos das una experiencia
inolvidable.

Fragmento del texto del libro

Deco en La Habana Vieja por
Alejandro G. Alonso. En proceso
de diseo para ser publicado por
el editorial Boloa, Oficina del
Historiador de la Ciudad
Tomado el 28 de agosto del 2012.

Puede decirse que el desarrollo del Art Deco

en la Habana Vieja, hasta donde nuestra actual
investigacin permite situar -en lo geogrfico,
temporal y estilstico- tiene dos polos
claramente definibles. El primero, marcado por
esa joya del estilo ya citado que es el Edificio
Bacard (1930), sito en la calle Monserrate,
precisamente por donde corra la muralla
defensiva en su lmite de tierra; y el otro,
definido por el Edificio de la Marina de Guerra
(1951), cuya situacin en la calle San Pedro 102
limita con el Canal del Puerto. Las diferencias
se encuentran, asimismo a partir de variantes
estilsticas: el Bacard se ubica plenamente en el
momento de eclosin ornamental de la variante
conocida como Zigzag (profuso despliegue de
materiales y riqusimo diseo); mientras que el
segundo pertenece a la definida como nutica,
portadora de una consecuente simplicidad y
claro funcionalismo. Ambas construcciones,
separadas por dos dcadas, ejemplifican a
nivel verdaderamente colosal, la considerable
permanencia del Deco en el gusto de quienes
tenan la posibilidad de financiar tales proyectos
y, por supuesto, de los arquitectos.
Ahora, recordemos que el marco temporal
dentro del cual se desarrolla el Art Deco en
tierra caribea, tiene una frontera inicial en el
primer gobierno del general Gerardo Machado
devenido sangriento dictador- empeado
en ser elegido y no abandonar el poder. El
lmite posterior est en el ltimo mandato de
otro militar Fulgencio Batista- quien volvi
al control del pas por un golpe de facto
en 1952. Entre uno y otro hito, las varias
ocasiones en que ste o aqul asumieron el
poder, elecciones fraudulentas, presencia en
la alta magistratura de polticos sin inters
alguno por remediar las grandes necesidades
de la nacin. Dentro del perodo: dos crisis
econmicas, las dos Guerras Mundiales; una
revolucin nacionalista la de 1933- con su
consecuente secuela de frustraciones; la
segunda constitucin de la Repblica, una de
las dos intervenciones del gobierno de los
Estados Unidos de Amrica y la omnipresente
presencia de la cultura norteamericana en
muchos aspectos de la vida nacional. En el
plano de los conceptos, es fundamental la
actitud siempre cosmopolita, abierta al mundo
de los habitantes de este pas, hecho de todas
las sangres y en cuyo mestizaje tiene su mayor
factor dinmico. Lo otro es la belleza de su
naturaleza y clima, ms una posicin geogrfica

privilegiada que lo han hecho al mismo

tiempo- apetecible y vulnerable.

subrayarse tambin el rol desempeado por

Carteles y Bohemia.

Un ltimo factor destacable: nuestro inmenso

y reconocido poder de asimilacin. El arribo
de los primeros influjos del Art Deco se
produce dentro del marco de una consciente
afirmacin de la nacionalidad. Todas las esferas
de la cultura experimentan este impacto que
tiene en Nicols Guilln a su ms conspicuo
representante: un poeta mestizo que fue capaz
de trasladar el ritmo del son (devenido luego
salsa) a su universal modo de versificacin.
Ser entendible internacionalmente y autntica,
son principios que conformaron la legtima
aspiracin del poderoso movimiento que
incluy a la literatura, la msica y las artes
visuales. Buen ejemplo de este afn fue la
creacin del Grupo Minoristas, movimiento
de activismo social no dirigido por ningn
partido, sino creado y sostenido por los
mejores intelectuales de toda clase. Su papel
en el momento de arrancada de aquellos
esfuerzos fue de raigal importancia; cuando
se analiza el papel de las publicaciones en la
difusin de los nuevos cdigos de expresin,
siempre habr que destacar el papel de la
revista Social y dentro de ella, la presencia de
miembros del Grupo de Minoristas amigos
de la revista y mucho ms importantecolaboradores en la tarea de ilustrar a una
burguesa que haba demostrado, o estaba
en vas de hacerlo, su capacidad empresarial.
Caso representativo es el de Alejo Carpentier,
uno de los mejores novelistas en lengua
espaola del siglo XX, musiclogo, ensayista,
quien desde Pars enviaba artculos de ndole
cultural en prcticamente- todos los campos
de la cultura: desde la msica de Stravinsky a
la pintura de Picasso; esto sin descontar sus
trabajos sobre la moda parisina (entendida
como disciplina artstica) que serva bajo el
seudnimo de Jacqueline; s, todo, a travs
de las pginas de social que fundara y rigiera
un Minorista, Conrado Walter Massaguer.
Aspectos fundamentales del perodo, ya fuera
el maquinismo, el feminismo o el tema negro
como definidor de la identidad nacional,
fueron reflejados a travs de la ptica un tanto
mundana de la publicacin; pero all estaban,
al mismo tiempo que se reseaba un baile
con trajes histricos, la boda de la hija de un
potentado como Sarr o la estupenda casa
de Catalina Lasa, mujer que se convertira
en toda una leyenda, y no slo porque para
ella fuera diseado el mejor interior Deco
en fecha tan temprana para Cuba como
1927.Ese ao es fundamental para el arte
cubano; pues contempla la edificacin de las
primeras construcciones del estilo as como
las iniciales muestras de artes visuales de los
artistas modernos nacionales, gesto que
tuvo su indiscutible antecedente en la labor
de los diseadores de las revistas de arte y de
entretenimiento; entre estas ltimas, debe

Debemos decir, para una mejor comprensin

de las obras, que algunos de los grandes
ejemplos de la arquitectura Deco que han
quedado, se asocian a diversas fuentes. Estn
los generados por la iniciativa privada en los
albores de la presencia del estilo en Cuba; e
inmediatamente, en fecha tan temprana como
la de 1930, dos de los mejores proyectos
de instalaciones hospitalarias del pas, seran
diseados por Govantes y Cabarrocas,
merced a la gestin de un gobernante funesto
para Cuba como Gerardo Machado; aunque
aquellos correspondan a su primer perodo
como presidente constitucional, al que se
debe tambin la magna obra de la Carretera
Central. Pero no puede negarse que entre la
variante Deco conocida como Monumental
Moderno y los dictadores del patio tal como
ocurriera en el fascismo europeo- hubo cierta
correspondencia que dio lugar a una serie de
hospitales, plazas, asilos, cuarteles e institutos
cvicos levantados tambin bajo algunos de
los mandatos de otros autoritarios sin cuenta,
Fulgencio Batista. No es casualidad, ya que en
el sentido colosal del Monumental Moderno,
hay algo que casa muy bien con la psicologa
de tales personajes. Estas grandes cosas,
otras pequeas, ntimas; muchos eventos de
importancia, significativos hechos histricos,
estupendas obras de arte, jalonaron una
poca tan importante para Cuba que, como
resplandeciente gema atesora el legado del Art
Deco en versin nacional.

El Art Dco en la vivienda

habanera: tropical dco y
streamline
Dra. Pilar Fernndez

Durante mucho tiempo al art dco no poda

aplicrsele una definicin precisa, ya que
recibi una pluralidad de influencias a menudo
contradictorias tales como: el art nouveau, las
culturas prehispnicas y orientales; los ismos de
algunos movimientos de la vanguardia plstica
europea; los diseos de Diagliliev para el ballet
sovitico y otras. No obstante, a pesar de esta
diversidad de referentes culturales alcanz
rasgos peculiares que le otorgaron su propia
personalidad. Por ello su resultante ha sido
altamente compleja. Integrador de todas las
gamas del diseo cre un sistema decorativo
caracterizador de una poca, y aunque fue una
tendencia fugaz y transitoria, una tendencia
que estableci un puente entre el eclecticismo,
ya carente de vitalidad propia y el radicalismo
explosivo de las vanguardias artsticas europeas,
ha resultado una alternativa de difcil definicin
temporal, que no se expres de manera

semejante en las diversas regiones, zonas o

ciudades de su desarrollo. No fue similar en
Londres o en Pars, ni siquiera en Nueva York,
California, Oklahoma o la Florida.
En la regin antillana debe analizarse como
una tendencia vinculada a las circunstancias
constructivas de su tiempo; all las fronteras se
desdibujan, las miradas se tornan flexibles y los
proyectos se presentan de una manera propia
y particular.
En Cuba, tiene una recepcin particular a partir
de las influencias europeas y norteamericanas.
Ambos referentes modlicos contribuyeron
a una progresin de la sensibilidad que, unida
a la creatividad de los profesionales cubanos,
propiciaron una renovacin creadora reflejada
en diversas modalidades artsticas. Ms que
una alternativa transicional fue una tendencia,
una otra mirada que coexisti con diversas
expresiones visuales, sin perder su esencial
concepto decorativo y, adems, favoreci sin
teoras sofisticadas, la entrada de una mayor
modernidad. Se extendi hasta los aos
cuarenta aunque reaparecera despus en
ejemplos puntuales.
El repertorio dco se introdujo en el contexto
habanero a travs de fundamentaciones
diversificadas. Por una parte, respondi a
la disyuntiva de la burguesa de continuar
disfrazando el universo representativo de
la modernidad o de renovar su sistema
simblico ambiental. A su vez, los profesionales
de la construccin asimilaban los modelos
europeos y norteamericanos aunque ya la
balanza se inclinaba con mayor peso hacia los
referentes de la arquitectura estadounidense.
Todo se encaminaba a las bsquedas de
experiencias renovadoras de la arquitectura
que se introducan por diversas vas: a
travs de las publicaciones especializadas;
del completamiento de estudios en Estados
Unidos; de la conformacin de los planes de
estudio de la carrera de arquitectura a partir,
preferentemente del modelo institucional
norteamericano; del cine, de la msica, de
los viajes y de la moda que, en su conjunto,
devinieron canales que interactuaron entre
los arquitectos cubanos con los nuevos
planteamientos y sus bsquedas de la
modernidad. Ello implic el imprescindible
entronque con el binomio cliente-constructor,
con el gusto del inversionista, lo que benefici,
fundamentalmente, a las obras promovidas por
la iniciativa privada y muy especialmente de la
vivienda.
En Cuba, el repertorio dco expres una
alternativa moderna que estableca distancias
con el academicismo y ofreca la oportunidad
de estar a la moda. No se pretendi, salvo
excepciones, ni formulaciones tericas, ni
obras vinculadas al dinamismo radical de las

91

vanguardias europeas, sino a la esttica del art

dco. El modernismo, denominacin empleada
por los especialistas cubanos de entonces,
fue una de las posibilidades que contribuy
a destronar al eclecticismo como valoracin
constructiva dominante y a conformar una
trama moderna, diferente.
Al referirse a la Exposicin parisina de 1925 el
arquitecto Joaqun Weiss seal:
() Estilsticamente este perodo (1930-1940)
se nutri en gran parte de la Exposicin de
Artes Decorativas celebrada en Pars en 1925,
que trat de poner al da a los franceses en
materia arquitectnica sin lograr ms que un
resultado conservador. Sin embargo, no hay
dudas que por ello mismo y por su carcter
ornamentista con cierto dejo de art nouveau,
las nuevas corrientes arquitectnicas de sello
francs lograron abriese paso entre los pases
americanos que, como el nuestro, se debatan
entre las redes del eclecticismo ()(1950,
p.31)
Se puede apreciar que este autor valoraba
la significacin del art dco en su variante
francesa, como una expresin de lo moderno,
del cambio, de la renovacin, como una fase
imprescindible para el progreso arquitectnico
republicano, liberado del embrujo eclctico.
Pero tambin hay que considerar las diversas
variantes discursivas del dco y la pluralidad
de programas constructivos que abarc.
Entre ellas se encuentra el llamado tropical
dco que represent una zona de influencia
importante para la arquitectura cubana. Esta
denominacin cualifica una fase particular
de la tendencia que se expres en hoteles,
cinematgrafos, restaurantes y viviendas de
Miami Beach a partir de los aos treinta y
sobre todo en la dcada del cuarenta. Tambin
conocido por Distrito Histrico Art Dco
(The art dco Historic District) situado al sur
de Miami. La produccin constructiva de esta
zona se caracteriza por una readecuacin
de los modelos del norte con un sentido de
mayor deleite que conjuga lneas horizontales y
fantasa, lo cual le otorga una visin diferenciada
de la gran ciudad, del dco industrial. Por ello
el nombre de tropical dco propuesto por la
investigadora norteamericana Laura Cerwinsky,
nos resulta apropiado pues identifica este
espacio urbano y sus particularidades.
En este conjunto se retoman las tradiciones
locales, la flora y la fauna de la zona, evocada
en la decoracin de los edificios y se despliega
una novedosa variante del repertorio dco que
no asimila ni la sofisticacin neoyorquina ni la
prolfera variedad de Hollywood. El gusto por
la lneas horizontales y verticales, los colores
pasteles como el verde mar, el azul luz, el rosa
quemado, el amarillo sol crean propuestas
sugestivas y diferenciadas que enriquecen y, a

92

la vez, complejizan la tendencia estudiada. Se

percibe una visualidad diferente que ofrece
una sensacin de reposo, de mayor sencillez y
alegra.

arranque con columnas octogonales, amplios

ventanales. Una construccin muy siglo XX.
La ms parecida a las obras de Wright, Le
Corbusier, Gropius.

Mltiples han sido los nombres de los

estilos que tratan de identificar esta versin
decosiana del viejo Miami. No obstante, la
presencia de los diseos horizontales; las
placas con ornamentos geomtricos; el placer
por los volmenes y los colores pasteles
estaban ms prximos al gusto de un pblico
habituado al clima, la luz y el mar, condiciones
ambientales que favorecieron este modelo
para las construcciones habaneras. Asimismo,
aparece otra visin que, sin abandonar del
todo al dco, inicia nuevas rutas que van
marcando los rasgos de una arquitectura que,
sin desvincularse totalmente del dco, se
diferencia y enfatiza el componente purista de
la lnea y una de sus claves de lo moderno es
cronotpica. Trasatlnticos, aviones, trenes y
automviles conforman el campo modelador
de un discurso que asientan sus rasgos en:
lneas paralelas curvas; elementos metlicos;
formas redondeadas en las esquinas; ventanas
circulares, barandillas cromadas y paredes
blancas repertorio que intenta simbolizar el
progreso a travs de la esttica de la mquina,
del movimiento de los nuevos tiempos.

or su parte el arquitecto Joaqun Weiss

hace referencia a esta obra y determina su
importancia para la arquitectura moderna.
La firma Maruri /Weiss realiza un proyecto
tipo barco para el edificio del Tennis Club de
Matanzas y Weiss uno de sus autores- seala:

En sus viviendas, ya sean individuales o

en edificios de apartamentos, La Habana
demostrar este cambio paulatino visualizador
de una inversin del signo: de la vertical,
caracterstica del rascacielos, (Lpez
Serrano) a la horizontalidad de los edificios
de apartamentos (edificio Canteras; lneas de
diseo apaisado que delimitan los volmenes
con una marcada utilizacin del blanco. Sirvan
de resultantes visuales los edificios Solymar
(Soledad y San Lzaro); el residencial Cantera
(Infanta y Humboldt) y el Santeiro (G y 25)
denotan los cambios del contexto constructivo
El edificio multifuncional Amrica puede
considerarse un ejemplo sntesis, donde
confluyen el art dco y el streamline, aunque
ya por estos aos prevalecer este ltimo en
las construcciones capitalinas. Se entretejen
de manera continua, el dco estandarizado
con los restos del neocolonial y se inicia la
articulacin con las primeras expresiones de
estilo internacional.
En el trabajo De la nueva arquitectura del
arquitecto Juan E. OBourke publicado en la
revista Arquitectura y Artes Decorativas (abril,
1932) este profesional centra su anlisis en la
obra proyectada por el arquitecto y urbanista
Pedro Martnez Incln en 23 y 21, Vedado:
()Horizontalidad, sensacin de calma y
majestad; balcones corridos a uno y otro lado
con barandas que evocan la de los barcos;
terrazas voladas, apenas sostenidas en su

() Lo que all se requera no era un palacete

versallesco sino una mquina una mquina de
recreo social y deportiva con toda la sencillez,
la solidez y la eficiencia de un aparato mecnico
()(Arquitectura y Artes Decorativas, junio,
1932, p.25-28)
La Habana resulta un escenario favorecido
por esa recurrencia ornamental repetitiva
tan en boga en Miami Beach. De manera
creadora se puede observar esa tipologa lineal
geomtrica de los frisos y de los elementos
divisorios de volmenes y planos, del sistema
de placas decorativas colocadas en la superficie
de las fachadas con infinitas combinaciones
que desbordan la fantasa popular. Flores y
elementos vegetales geometrizados o formas
como cuadrados, rombos, tringulos, etc.
Tanto los contrastes de texturas como las
ligeras variaciones del color complementan la
creatividad de los constructores populares.
Pero si bien esta es otra va del dco, no
es menos cierto que se inserta en una
tradicin ampliamente extendida en la Isla, de
estructuras y elementos seriados, rastreables
en la vivienda desde fines del siglo XIX.
Estructuras diferenciadas, portadoras tambin
del dco, son los edificios multifamiliares
enraizados en el tradicional esquema de un
establecimiento comercial en la planta baja y la
vivienda en la planta alta, e integrados ambas,
orgnicamente al tejido urbano. Volmenes
de fuerte visibilidad como el de Belascoan
esquina a San Jos que definen y estructuran
verticalmente la caja murara; las placas y
los elementos de cierre completan esta
sencilla combinacin. En otras construcciones
(Neptuno 563), el dco coexiste con
elementos de la tradicin como persianas,
rejas, vitrales, pero ahora conformado por un
nuevo y variado diseo.
Arquitectura estandarizada que conform una
tipologa entretejida en las principales avenidas
de la ciudad. En este sentido, el dco aport un
novedoso repertorio ornamental; combinaba
as la concepcin tradicional, notable por su
regularidad y carcter repetitivo, pero a la vez,
tributaria de los ejemplos cultos habaneros.
Es decir, que la adecuacin del sistema
decorativo dco se adapt al predominio de las
superficies lisas, desde la escala de la vivienda

individual hasta el edificio en altura y gener

una nueva dimensin plstica del contexto
urbano. En sus mltiples versiones, en las
superficies delimitadoras de las calles y las
avenidas estableci sutiles soluciones plsticas.
La reiteracin de esos elementos decorativos
en distintos barrios de la ciudad acta como
un factor unificador del hecho singular dentro
del tejido urbano. Leccin de coherencia e
integralidad arquitectnicas, logradas a travs
del nexo entre las elaboraciones de nivel
profesional y su popularizacin y divulgacin a
escala urbana. Resulta sin duda, la expresin de
una visualidad distinta surgida de los cambios,
de la modernidad y de la renovacin.
Urziz Lares plantea desde su experiencia en la
ciudad de Mrida:
() Mientras aparecan uno a uno los ejemplos
cultos de la arquitectura dco, surgieron otros
muchos diseados y fabricados por maestros
de obras, alarifes o por los propios dueos de
los mismos. Estos imitaban los modelos cultos
adaptndolos a sus recursos disponibles y al
propio gusto popular ()(1990, p.70)
Esta cita sirve de muestra para ejemplificar la
influencia del dco en las regiones americanas
y las reformulaciones realizadas en los
contextos particulares. Estas apropiaciones del
hombre comn se convirtieron en verdaderas
reinterpretaciones locales del art dco por
parte de la arquitectura verncula, generalizada
en las dcadas del treinta y del cuarenta del
siglo pasado. Ello represent tambin, la
persistencia de los valores culturales en el
hbitat popular y de la clase media, antes de la
crisis definitiva producida por el pragmatismo
funcionalista. En este sentido Roberto Segre,
Luz Merino y Pilar Fernndez han planteado:
() A partir de la recuperacin econmica
que sucede a la gran crisis econmica de
1929, de inicia un crecimiento acelerado
de la poblacin urbana en Amrica Latina.
La estructura compacta y continua de las
ciudades cede ante la expansin suburbana. En
el centro comienza la presin ejercida por el
alto costo de los terrenos y surgen los bloques
compactos de apartamentos. La especulacin
de la tierra y de la vivienda acompaa la
creciente dilatacin de los sectores medios. A
su vez, la difusin de la estructura de acero y
la generalizacin del hormign armado, reduce
la libertad planimtrica, espacial y decorativa
que caracterizaba la produccin artesanal. Lo
seriado y lo tpico definen el paisaje urbano,
cada vez menos vinculado a la participacin de
los arquitectos. ()(1989)
Sin duda, la nueva operatoria (bsqueda de la
verticalidad, los volmenes, las lneas curvas, las
barandillas cromadas, las ventanas circulares)
responda a la esttica de la mquina, rasgos

que estaban ms cerca de la exposicin de

Nueva York de 1939: El mundo del maana,
que de la famosa muestra de Artes Decorativas
e Industrias Modernas de Pars de 1925. El
streamline o estilo aerodinmico moderno
aparece como una expresin constructiva
ms all del dco, que perme de una manera
particular las construcciones del Distrito
Histrico y las de la ciudad de La Habana.
Otro reto que se ancl entre lo nuevo y lo
aejo, entre tradicin y modernidad siguiendo
una de las lneas alternativas del desarrollo
constructivo republicano.

Inaugurada por Batista en 1944, con el nombre

de Plaza 4 de Septiembre, se pretenda asi
recordar a los militares que en Columbia
comenzaron un golpe de Estado contra
Machado en esa misma fecha del ao 1933.
No obstante, en 1948, los mdicos cubanos
pidieron al Presidente Ramon Grau San Martin
que el nombre fuera cambiado por el de Plaza
Finlay, como homenaje al destacado sabio
cubano. Desde entonces se observa colocada,
en uno de sus frentes, una placa que reza: En
memoria del cientfico Carlos J. Finlay (18331915).

El art dco y su pluralidad discursiva

contribuy a una transformacin de la
sensibilidad al propiciar una visibilidad
que se expres en diversas modalidades
constructivas. Esta tendencia se incorpor
a las bsquedas renovadoras de nuevas
experiencias y proyectos arquitectnicos
del hbitat en las dcadas del treinta y del
cuarenta. La historiografa tradicional no
sola reconocer al dco en la medida en
que este discurso no coincida con el estilo
internacional, mirada que privilegia ms el
carcter antagnico que el coexistente entre
ambos. No se advirti que esta alternativa se
desarroll como otro canal de la modernidad,
toda vez que posibilit la renovacin
constructiva y la grfica.

El conjunto en su totalidad es obra del

Ingeniero Jos Prez Benitoa, tanto el Obelisco
central y los cuatro edificios que lo rodean,
con apoyo del entonces Ministerio de Obras
Pblicas.

El dco explor y se apropi de fuentes

diversas de ah su pluralidad e inclusivismo.
Con el desenfado de una nueva sensibilidad
estructur un lenguaje marcado por la unidad
de lo diverso. Con una personalidad propia
soslay los conflictos y se incorpor a la
expresin de lo novedoso.
Entre sus resultados esta el haber contribuido
con profesionalismo y desenvoltura a una
transformacin de la visualidad, tanto a nivel
artstico como de la conciencia cotidiana. Su
dinamismo demuestra que tanto el dco como
sus variaciones ms directas, ya sea el tropical
dco, o ms alejadas, como el streamline y el
monumentalismo moderno contribuyeron de
maneras diversas al reto de la modernidad con
una prolfera vocacin creadora.

Plaza Habanera Art Deco

para un sabio cubano
Lic. Gustavo Lpez

La Plaza Finlay, ubicada en el Municipio de

Marianao es una de las ms conocidas de la
ciudad. Su celebridad se fundamenta en la alta
torre que centra su rotonda, cuya funcionalidad
original era la de orientar a los aviones en el
aeropuerto de la base del antiguo campamento
militar Columbia que exista aledao.

La torre es una estructura de 32 metros de

alto, por 8 metros en cada uno de sus lados,
est recubierta en piedra de Jaimanitas y
su basamento es de granito negro, sobre el
que est ubicado un friso de los escultores
Navarro y Lombardo, con figuras alegricas
y de composiciones clsicas. El centro del
cuerpo de la torre est decorado por motivos
geomtricos para permitir la entrada de aire
y luz, este segmento termina en un balcn que
sirve de mirador. Remata la construccin un
fanal y un pararrayos en forma de aguja.
Rodean esta estructura cuatro edificios de
forma cncava, para acentuar y apoyar el
mismo trazo de la plaza. Estas edificaciones de
dos pisos poseen como caractersticas unitarias
el tener un portal a la altura del edificio
conformado por 10 columnas recubiertas en
piedra de Jaimanitas. Encima de cada prtico
existe un frontis plano donde se tall el nombre
de la institucin en sus inicios. Cada uno de
estos inmuebles cuenta con un patio central
y al frente reas para jardines y parqueo. Hoy
sus funciones han cambiado con respecto a las
que fueron concebidas, pero aun se mantienen
entre los paos de pared que separan las
ventanas de ambos pisos, relieves escultricos
que indican las actividades de cada uno de esos
centros.
La altura de la torre, que no tiene competencia
con ningn edificio en derredor, hace de ella
un punto de referencia para el habanero que
viaja en esa direccion. El pueblo, atendiendo a
su forma y elevacin, ha bautizado al Obelisco
de la Plaza Finlay como La Jeringuilla por su
semejanza a este instrumento mdico.

93

Un pionero de la modernidad
Leonardo Morales y los inicios del
Art Dec
Mara Victoria Zardoya Loureda

En la calzada de Belascoan esquina a San

Martn, en La Habana, se yergue un edificio
de cinco pisos que ha pasado inadvertido
tanto a profanos como a entendidos en
arquitectura.
Sera difcil atribuirle un estilo a esta
construccin, pues si bien los arcos del
tico denuncian la presencia de elementos
historicistas, la continuidad vertical de las
ventanas y paramentos, la ausencia de cornisas
entre niveles, la parquedad de elementos
decorativos, as como el remate en forma de
zigurat del pretil, evidencian un distanciamiento
del tratamiento dado por la arquitectura
eclctica a las edificaciones altas. A esta
simplicidad del tratamiento exterior, se suma
la sencillez de un pequeo vestbulo al que se
accede por la calle San Martn, con un atpico
dintel en forma de cuarto de circunferencia,
sobre el cual se aprecian incisiones lineales
paralelas, ajenas a cualquier historicismo. En
el resto de los espacios interiores no existe
ningn otro tipo de decoracin.
La funcin a la que se destin este edificio,
declarada en la memoria descriptiva y en los
planos del proyecto, contribuy a la simplicidad
de su tratamiento ornamental. Se concibi
para establecimientos, tal vez comerciales o
de servicios. Actualmente est destinado a
viviendas.
Parece un edificio de los ltimos momentos
del Art Dec a finales de la dcada del 40. La
combinacin en damero de los azulejos en
el pretil pudiera asociarse con las "ingenuas"
interpretaciones hechas por constructores y
usuarios inspirados en las decoradas maylicas,
caractersticas de este estilo. Sin embargo,
cuando se sabe que fue construido en 1927
segn proyecto del prestigioso arquitecto
Leonardo Morales, la obra invita a ser
apreciada con una ptica diferente y a realizar
algunas consideraciones.
El Art Dec lleg a nuestro pas dos aos
despus de ser reconocido y bautizado
internacionalmente, en 1925, durante la
Exposicin de Artes Decorativas de Pars. Se
considera que este estilo marc el inicio de la
modernidad en Cuba, al asumir un repertorio
formal distante del eclecticismo que desde
comienzos del siglo XX haba caracterizado a
la arquitectura cubana. En 1932, el profesor
Joaqun Weiss escribi: "la arquitectura de
nuestra poca se haya ya al comienzo de la
fase 'primaria' o 'primitiva' de un estilo naciente

94

de carcter lineal, aunque inclinndose en

la composicin ms a la 'compensacin' o
'balanceo' que a la 'simetra' y el 'formalismo'"
Conservando la decoracin como componente
inseparable de la arquitectura y haciendo
uso todava de principios de composicin
acadmicos, se apel a un repertorio de
elementos lineales totalmente novedosos
que en su momento fue denominado arte
moderno.
Existe consenso en reconocer que la residencia
de Francisco Argelles, proyectada por
el arquitecto Jos Antonio Menduguta y
construida en 1927, fue la primera edificacin
Art Dec en Cuba. Fue "el primer serio
ensayo de arquitectura 'moderna' en este pas".
El edificio que nos ocupa tambin se proyect
en 1927 y se termin en diciembre de
ese ao, y aunque no es un exponente tan
completo del vocabulario Art Dec como su
contemporneo, resulta muy significativo por
el germen de modernidad que incub al utilizar
una decoracin tan simple y asumir el edificio
alto con un tratamiento indito hasta entonces
en Cuba. Algunos de los recursos formales
que emple se repitieron posteriormente de
manera ms elaborada en el conocido tro de
torres Art Dec que sobresali en la silueta
de La Habana ya abocada a la modernidad: el
Bacard (1930), el Lpez Serrano (1932) y el
Amrica (1941).
Valga este pequeo comentario para ubicar un
eslabn perdido en la cadena histrica de la
arquitectura habanera.

Catlogo de Arte Deco

Arquitectura portea
Adriana Piastrellini

El Art Dec en la arquitectura portea aparece

en la segunda mitad de la dcada del 20. La
ciudad de Buenos Aires gener en cada uno de
sus barrios un interesante catlogo de edificios
dec de muy buena calidad.
En todas las tipologas, ya sea modestas
viviendas de una sola planta, complejas
construccines industriales o magnficas
residencias, se exhibe un atractivo repertorio
ornamental donde predomina la lnea recta y
los planos superpuestos o escalonados.
La Costanera Sur es un antiguo paseo costero
en Puerto Madero, ciudad de Buenos Aires.
Funcion como balneario pblico hasta que
durante la dcada de 1980, se rellen la ribera
y se cre la Reserva Ecolgica Costanera
Sur, haciendo que el balneario perdiera para
siempre su funcin.

En la dcada del '20, abundaron las cerveceras

y restaurantes frente al balneario, y algunos
de sus edificios diseados por el arquitecto
hngaro Andrs Kalnay sobreviven reciclados.
En la actualidad hay carritos, pequeos
puestos de comida al paso con parrillas donde
se puede comer choripn y sndwiches de
bondiola de cerdo, entre otras comidas.
El paseo fue un xito instantneo, y se
transform en un paseo obligado de la clase
media y media-baja durante las primeras
dcadas del siglo XX, de tal forma que
en 1924 la Municipalidad de Buenos Aires
orden al arquitecto hngaro Andrs Kalnay
la construccin de un conjunto de edificios
y locales para alquilar como restaurantes y
cerveceras. El ms imponente fue ocupado
por la Cervecera Munich, y los ms pequeos
por la Cervecera Don Juan de Garay, la Brisas
del Plata, La Perla y La Rambla. Dcadas ms
tarde, todas cerraron y quedaron abandonadas,
algunas fueron demolidas, otra fue reciclada
como saln para eventos y la Munich fue
Museo de Telecomunicaciones y ahora es la
sede de la Direccin de Museos de Buenos
Aires. El primer edificio del teatro data de
1870.En 1935 el arquitecto belga Alberto
Bourdon concibi el actual Teatro pera, de
caracterstica fachada Art Dec (inspirada en el
Cine Le Gran Rex de Pars), con capacidad para
2.500 personas, escenario apto para diversos
espectculos y una pantalla de cine de grandes
dimensiones.
En definitiva, el Teatro pera es uno de
los ms importantes a nivel edilicio en
Buenos Aires, y una de las mejores piezas de
arquitectura art dec en la ciudad a pesar de
su carcter tardo, ya que hacia el momento
de su construccin, ese estilo ya haba dejado
de ser vanguardia. Su fachada es imponente,
luciendo un volumen central de lneas
curvas con columnas y numerosas ventanas
alargadas, que remata en una torre telescpica
totalmente reconocible que da identidad
al edificio. En sus extremos, el frente est
revestido en granito negro, y con simetra
axial luce dos franjas revestidas en trozos
de vidrio dibujando patrones semicirculares
concntricos muy caractersticos de la
decoracin art dec. La marquesina es otro
elemento de gran importancia en esta fachada,
ya que de noche tres grandes lmparas de
garganta circulares iluminan la vereda y
cambian constantemente de color.
Aunque la primera sede de la redaccin de
Crtica se encontraba en la calle Sarmiento
al 800, se trataba de oficinas alquiladas. No
fue hasta mediados de la dcada de 1920
que se adquiri uno de los pocos terrenos
libres que quedaban en la Avenida de Mayo,
con el objetivo de construir el gran palacio
periodstico.

Para ello, Botana contact a los arquitectos

hngaros Andrs y Jorge Kalnay, quienes en
1926 proyectaron el nuevo edificio. Segn
algunas fuentes, la obra habra sido en su
mayora diseada por Jorge, siendo de Andrs
slo los ornamentos y decoracin de la
fachada.1 El palacio de Crtica sera inaugurado
en septiembre de 1927, con un gran festejo
correspondiente a la importancia que tena el
diario en ese momento.
Se encuentra en la calle peatonal Lavalle, eje
tradicional de las salas cinematogrficas gracias
al asentamiento masivo de estos espacios en
su sector cntrico (desde Florida a Carlos
Pellegrini). El Cine-Teatro Monumental fue
inaugurado el 23 de octubre de 1931 por
iniciativa de los empresarios Coll y Di Fiore, y
rpidamente recibira el apodo "la Catedral del
Cine Argentino", gracias a la importancia que le
dio esta sala a la incipiente produccin nacional.
Durante la Segunda Guerra Mundial y ante
la imposibilidad de importar films de otros
continentes, se dio lugar a espectculos
de radioteatro y teatro. Llegaron a actuar
las compaas de Florencio Parravicini,
OlindaBozn, Enrique Santos Discpolo y
Luisa Vehil.
Otros ejemplos interesante de la manifestacin
de este estilo fue la arquitectura industrial
entre ellos la Sper Usina "Dr. Carlos Givogri".
Ex CATE, Ex Compaa Italo Argentina de
Electricidad (C.I.A.E). Ao de proyecto:
1928. Ao de construccin: 1930. Ao de
inauguracin: 1933.
En 1912 la Compaa Italo Argentina de
Electricidad -fundada en 1911- comienza a
producir y distribuir energa elctrica en el
pas para el servicio de alumbrado pblico y
privado, fuerza, traccin y dems aplicaciones.
La CIAE -junto con otras compaas- cubri
los servicios elctricos de parte de la Ciudad
de Buenos Aires, ms tarde extendindose a
varios partidos aledaos. A diferencia de CATE,
esta compaa comenz con plantas pequeas
de provisin de electricidad para el consumo
familiar. El destinatario era el gran grupo
inmigratorio de origen italiano asentado en
Buenos Aires. En 1914 inaugur sus servicios
desde un edificio ubicado en la calle Jos
Andrs Pacheco de Melo, entre Coronel Daz
y Billinghurst.
Se trata de un gran edificio corporativo
proyectado por el estudio de los arquitectos
Hctor Calvo, ArnoldJacobs y Rafael Gimnez,
de estilo art dco, construido por la empresa
Mulville y Ca Ltd. y terminado en 1936.
Protagoniza una amplia esquina de la diagonal
con dos calles en simultneo Est coronado por
un sobrio reloj, idntico que la sede central de
Shell Mex en Londres, Inglaterra. Se trata de

un ejemplo de arquitectura corporativa, con

las sucursales en distintos pases siguiendo un
aspecto que las identifica.
El Moreno Hotel es un hotel boutique que
se encuentra en el barrio de Monserrat en la
ciudad cdeBuenos Aires, cercano a la Plaza de
Mayo y a la calle Defensa.
Fue establecido en un edificio de oficinas
proyectado para Adolfo Hirsch, Bernardo
Zollfrei, Bruno y Ricardo Sadler por el
arquitecto hngaro Johannes Kronfuss en
1929, en estilo art dec y construido por
la compaa F.H. Schmidt SA. A lo largo de
los aos este edificio aloj, entre otros, al
Centro de Importadores de Buenos Aires y a
la Editorial Kapelusz. En 2006 fue sometido a
una remodelacin y restauracin a cargo del
estudio Fernndez-Huberman-Otero, para
transformarlo en el actual hotel.
El Cine-Teatro Broadway fue proyectado
por el arquitecto hngaro Jorge Klnay en
1929 para Augusto lvarez, empresario
cinematogrfico de origen espaol. Klnay fue
reconocido durante sus primeros aos, en los
cuales trabajaba en sociedad con su hermano
Andrs, por sus edificios con influencia de
la arquitectura de su pas de origen, luego
transit por el art dec y termin dentro de la
corriente racionalista.
Construido en terrenos de la familia Gourdy
por la empresa alemana Wayss y Freytag, fue
inaugurado el 11 de octubre de 1930 por la
empresa A. Alvarez&Ca, en un perodo del
auge del cine en la Argentina, en el cual los
viejos teatros tuvieron que adaptarse a los
cambios para realizar tanto obras teatrales
como proyecciones cinematogrficas. El
film que se estren ese da fue La Tragedia
Submarina, del sello 2th. Century Fox. El
Broadway naci como cine-teatro, pero
actualmente es solamente teatro, y se
especializa en obras de revista. Hasta 1939,
bajo la direccin de Alvarez, el Broadway
fue sala de estreno de los principales sellos
norteamericanos, entre ellos la Metro Goldwin
Mayer, 20th. Century Fox, Paramount y
Columbia y hasta 1935 de pelculas de
produccin nacional.
El techo de la sala nica original era de forma
paraboloide, ayudando a brindar una excelente
acstica, sin ecos ni reverberaciones, y
ayudando a una mejor aireacin del espacio.
Tena un voladizo de 12 metros sobre la
platea, innovador aire acondicionado central, y
capacidad para 2265 personas.
El 19 de octubre de 1931, Carlos Gardel cant
en este teatro.
El Edificio Kavanagh es una torre de
departamentos situada en el n. 1065 de la

calle Florida, frente a la Plaza San Martn, en el

barrio de Retiro de la ciudad de Buenos Aires.
Inaugurado el 3 de enero de 1936, con sus
120 m. fue en su momento el edificio de
hormign armado ms alto de Sudamrica
y el primer edificio para viviendas de
Buenos Aires que cont con equipo de aire
acondicionado centralizado provisto por la
firma estadounidense Carrier.
Las obras haban comenzado el 16 de abril de
1934 y la estructura lleg a su altura mxima
muy rpidamente, el 3 de noviembre de ese
mismo ao.
El edificio fue construido por la empresa del
Ingeniero Rodolfo Cervini.
La Asociacin Estadounidense de Ingeniera
Civil lo distingui en 1994como hito histrico
internacional de la ingeniera.
Queridos amigos amantes de este apasionante
estilo, hay mucho mas por conocer en nuestra
extraordinaria Buenos Aires, ser un gusto
poder ofrecerles en una prxima oportunidad
las obras del Arq. Alejandro Virasoro.

Un museo al aire libre en Cuba:

la Necrpolis de Cristbal Coln
Lic. Gustavo Lpez

Existe en La Habana un museo al aire libre de

caractersticas nicas. El Cementerio de Coln,
Monumento Nacional, es una obra importante
a escala urbana. Su construccin fue autorizada
por Real Decreto el 28 de julio de 1866 y el 30
de octubre de 1871 se inici la construccin.
Las obras fueron concluidas casi quince aos
despus, el 2 de julio de 1886.
Con sus 57 hectreas, es el cementerio ms
importante del pas. Posee un gran nmero
de obras escultricas y arquitectnicas, razn
por la cual muchos especialistas lo sitan como
segundo de importancia mundial, precedido
solamente por el de Staglieno en Gnova, Italia.
La mayor necrpolis de Amrica, una de las
ms valiosas a nivel cultural debido a la riqueza
de sus esculturas y formas arquitectnicas. En
l podemos encontrar numerosas obras de
variados estilos artsticos, con impresionantes
construcciones y fabulosas esculturas.
Las obras de estilo Art Deco ocupan un lugar
importante en la visualidad del cementerio,
exponentes como el panten de Catalina
Lasa y Juan Pedro Bar, la versin de la Piet,
esculpida por la afamada Rita Longa, el Panten
del presidente de la Repblica Carlos Manuel
de Cspedes, el de la Familia Faya Bonet o el

95

impresionante Mausoleo de los Mrtires de la

Guerra de Independencia.
Llena de mitos y leyendas, la necrpolis
ocupa una extensa rea en la capital, en la
que contratan el verde de la vegetacin con
el blanco fro de los mrmoles que guardan
recuerdos eternos.

Museo Nacional de Artes

Decorativas: Sede del Grupo
Habana Deco
Lic. Gustavo Lpez

En el cntrico barrio del Vedado habanero

encontramos un hermoso palacete de estilo
francs que alberga el Museo Nacional de Artes
Decorativas, abierto al pblico en 1964. Esta
mansin singular dentro de la arquitectura
habanera, se destaca por la nobleza los
materiales empleados en su construccin, lo
fastuoso de sus ambientaciones y por haber
sido la residencia de Maria Luisa Gmez Mena,
Condesa Revilla de Camargo; una mujer
aristocrtica que convoc a la Maison Jansen,
en Pars, para recrear lujosos decorados en la
casa. Muchas de esas valiosas obras hoy pueden
ser apreciadas en los salones del museo,
destacndose el lujoso cuarto de bao de la
Condesa, en estilo Art Deco, recubierto de
mrmoles italianos y con luminarias realizadas
por Marius Ernest Sabino, en Pars.
Desde hace poco ms de un ao, esta
importante institucin cultural cubana es sede
del Grupo Habana Deco, siendo escenario
propicio para sus reuniones y eventos
sociales.

Art Dec, Estilo, tendencia o

moda?
Mario Coyula

En Cuba, el arte nuevo que lleg tardamente

a principios del siglo XX tuvo ms de
Modernisme cataln que de Art Nouveau
belga o francs, Wiener Secession austraca,
Jugendstil alemn, Liberty italiano o Modern
Art ingls y escocs. Aquella fue en definitiva
una tendencia de corta vida que nunca lleg a
prender en las clases altas ni en los primeros
arquitectos graduados en Cuba. Tras romper
con los cdigos historicistas, hubo un regreso
generalizado a ellos; y el Eclecticismo Beaux
Arts se impuso tanto en la vivienda como en los
edificios pblicos, sustentado en una bonanza
econmica que fue bautizada como las Vacas
Gordas. La posterior crisis econmica asociada
a la Depresin mundial se combin con la
crisis poltica y social que derrib en 1933 a
la dictadura de Machado y marc el fin de la

96

Repblica de Generales y Doctores. La vieja

lite que culturalmente miraba a Europa fue
desplazada del poder directo por gobiernos
populistas, democrticamente electos durante
la dcada de los Cuarenta, pero viciados por la
corrupcin y la desigualdad. El modelo a seguir
cruz a este lado del Atlntico, y las pautas
de referencias arquitectnicas y estilo de vida
pasaron de Pars a Nueva York y un pequeo
pueblo sooliento al otro lado del Estrecho de
la Florida llamado Miami.
En ese contexto de parteaguas la arquitectura
cubana recibi un aliento renovador
impulsado por la Exposicin de Artes
Decorativas e Industriales Modernas de Pars
en 1925. La nueva manera de hacer fue en
su momento identificada con el trmino
impreciso y necesariamente efmero de
moderno; y solamente vendra a ser conocido
universalmente como Art Dec mucho
despus, en 1966. Esa renovacin formal fue
rpidamente asimilada, aunque lleg sin la
sustentacin conceptual que haba servido
de base a las vanguardias europeas del
Movimiento Moderno, cuya influencia llegara
a Cuba tardamente y muy diluida por el
hedonismo tropical. Tambin se manifest en la
grfica, la tipografa y la moda. Todo ello marc
al Arte Dec con una aureola de novedad
superficial, decorativa, trendy y chic y aqu el
uso de trminos extranjeros es deliberado. Su
mejor ejemplo es el espectacular coronamiento
del edificio Chrysler (1930), obra maestra de
William Van Alen --una imagen impactante que
ninguna pelcula que suceda en Nueva York se
priva de mostrar.
En 1926 se hizo el primer interior Art Dec
en el palacete vedadense de la clebre pareja
Juan Pedro/Catalina de Lasa. El exterior de
Evelio Govantes y Flix Cabarrocas era todava
eclctico renacentista italiano-- pero un hijo
de Catalina, Pedro Estvez, vino expresamente
desde Nueva York para ocuparse de los
interiores, donde adems Ren Lalique hizo
los elementos en vidrio. Lalique, amigo de la
familia, hara en 1932 el mejor panten Art
Dec en el cementerio de Coln, utilizando
el motivo de la rosa creada en homenaje a la
extraordinaria belleza de Catalina. Por cierto,
los jardines fueron diseados por el paisajista y
urbanista Jean-Claude Nicolas Forestier, quien
haba sido el coordinador de la Expo de 1925
en Pars.
Otros panteones notables Dec en el
cementerio, declarado Monumento Nacional
en 1987, son los de las familias De Cspedes,
Casteleiro, Steinhart, Gmez Mena, entre
varias; la sobria Piet Streamline tarda de
Rita Longa en el panten Aguilera (1958); y
especialmente el Panten de los Veteranos
de las Guerras de ndependencia (1945) de los
arquitectos Enrique Luis Varela y Luis Dauval,

con frisos de Juan Jos Sicre y Florencio

Gelabert. En 1932 los arquitectos Govantes
y Cabarrocas hicieron el teatro Paramount
en el reparto Lutgardita de Rancho Boyeros,
donde tres aos antes ellos mismos haban
hecho una urbanizacin con alrededor de
cien casas econmicas, industrias, escuela,
guardera infantil y parque. El interior del teatro
fue tratado en un Dec impresionante con
exticos elementos de la cultura maya, quizs
a falta de un patrimonio cubano precolombino
importante donde buscar inspiracin.
El caracterstico despliegue Dec en
edificaciones lujosas descansaba en el manejo
refinado de texturas y materiales, incluyendo
mrmoles importados y acero nquel; con el
minucioso diseo integral de pisos, techos,
lmparas --y el uso pionero del nen y la
iluminacin indirecta--, herrajes, jardineras,
rejas y detalles escultricos. Este manejo
del detalle complementaba el nfasis en
la verticalidad y la expresin de energa y
velocidad, influencia tarda del futurismo
italiano. Todo esto aparece concentrado
en el hermoso pero descuidado vestbulo
del edificio Lpez Serrano (Ricardo Mira y
Miguel Rosich, 1932), en El Vedado; que se
focaliza en el bello relieve en acero nquel,
bronce y esmalte de Enrique Garca Cabrera.
Este edificio ejemplifica el amplio uso de los
cdigos Dec en edificios de apartamentos, un
programa nuevo por aquellos aos. Haba que
atraer a los posibles clientes con un reclamo de
modernidad que sin embargo cumpliera con su
expectativa de una decoracin, distinta pero
decoracin al fin.
Otro clsico del Art Dec cubano es el edificio
Bacard (Esteban Rodrguez Castells, Jos
Menndez, Rafael Fernndez, 1930), un lujoso
proyecto originalmente historicista que fue
rpidamente transformado por sus arquitectos
tras entrar en contacto con le dernier cri en
Europa. Comparando estas dos joyas del Arte
Dec cubano es interesante observar cmo en
dos aos se produjo un cambio en el modelo
de referencia, que se corresponde con un
cambio en la influencia econmica, poltica y
cultural antes mencionada. La mirada ya no se
dirige a Europa, sino a los Estados Unidos.
La verticalidad y angulosidad del Dec clsico
cambi posteriormente con el Streamline
y su nfasis en la horizontalidad, las lneas
curvas y las esquinas redondeadas, aunque
los elementos decorativos se mantuvieron
parecidos. En este caso, la influencia vino de
Miami Beach. Un buen ejemplo fue el cineteatro Fausto (1938), por Saturnino Parajn,
que recibi Medalla de Oro del Colegio de
Arquitectos. Como haba sucedido antes con
el Eclecticismo Menor, que form la masa
central de las ciudades cubanas, el Dec
especialmente el streamline-- se extendi por

los repartos de la capital en casitas bajas de

clase media-baja o hechas para alquilar, donde
result muy conveniente para reducir los
costos de fabricacin sin renunciar totalmente
a la ornamentacin que demandaba el decoro
pequeoburgus. Tambin se utiliz mucho en
un nuevo tipo edilicio en Cuba, el edificio de
apartamentos. Esa decoracin democratizada,
a tono con el New Deal y la recuperacin de
la Depresin, utilizaba elementos prefundidos
de mortero, y a veces se reduca a unas franjas
horizontales en la fachada principal, trabajadas
como ranuras o tiras de azulejos.
Uno de los mejores edificios Art Dec de La
Habana fue el Amrica (1941) de Fernando
Martnez Campos y Pascual de Rojas, que
combina la fuerte verticalidad del cuerpo
alto con la horizontalidad de la planta baja,
que muestra ya la influencia Streamline
sobre todo en el lujoso interior del teatro,
afortunadamente bien conservado. Solapes
como ste caracterizan al Art Dec habanero,
y llegan hasta los propios arquitectos, muchos
de los cuales se movan indistintamente de un
estilo a otro. Quizs el caso ms notable fue
el joven Rafael de Crdenas, que habiendo
construido una casi rplica de la Ca dOro
veneciana en 1930 para Estanislao del Valle,
poda hacer entre 1931-1934 para Hilda Sarr
un ejercicio con vestigios Dec que ya entraba
resueltamente en un protorracionalismo.
La influencia europea reapareci en el
Monumental Moderno, viniendo tanto del
Grupo Trocadero de Pars como del gran
conjunto de LEur para la Feria Mundial en
Roma (1942); orgullo de Mussolini. Esta
tendencia en Cuba solamente apareci en
edificios pblicos. La Plaza Finlay en Marianao
(1944), de Jos Prez Benitoa, tiene cuatro
edificios muy similares de fachada cncava
que rodean una rotonda con un obelisco
central como ancla del conjunto. Esto fue lo
ms cercano que se produjo en Cuba a una
intervencin a escala urbana con los cdigos
Dec, si bien las proporciones y sobre todo
el espritu ya eran propios del Monumental
Moderno. Algo anterior fue Maternidad Obrera
en Marianao (1939), de Emilio de Soto, con
un magnfico vestbulo oval de varios pisos,
ejemplificando una transicin del Streamline
hacia el Monumental Moderno. Con humor
cuestionable, pero humor al fin, De Soto
remed en la planta curvada del edificio el
tero, los ovarios y las trompas del aparato
reproductor femenino
A pesar de su corta vida, la renovacin
formal que trajeron el Art Dec y despus el
Streamline, con su contemporneo europeo
Moderne, tuvo un impacto sensible en la
imagen de la ciudad. Eso motiv que un
especialista reconocido como Eduardo Luis
Rodrguez no aceptase el criterio que los

limita a una transicin entre el historicismo

y el Movimiento Moderno (Rodrguez, 1996,
p 271). A diferencia del Art Nouveau de
principios de siglo, dentificado con humildes
maestros de obra catalanes, el Dec tuvo
mucho arraigo entre los arquitectos ms
importantes y la clase alta habanera; y en
su versin diluida se extendi a sectores
sociales y urbanos ms modestos. Pero fue
un movimiento que naci sin nombre, no
construy un cuerpo de teora slido y propio,
y no alcanz a la escala urbana. Su rpida
aceptacin y su imagen estilizada y glamorosa,
ejemplificada en las hermosas portadas de
Conrado Massaguer para Social, no borran la
impresin de un mundo que ya olvid la Gran
Guerra mientras se acerca inconscientemente
a la Segunda.
Mario Coyula Cowley (La Habana, 1935).
Arquitecto, diseador urbano, crtico, autor.
Premio Nacional de Arquitectura 2001,
distincin nacional Habitat 2004, Profesor de
Mrito, Acadmico de Mrito.

El Colegio Champagnat de
Camagey

Arq. Wilfredo Rodrguez Ramos

El Ferrocarril y la ciudad de Camaguey.

La enorme concentracin de capital que se
produjo en la ciudad cubana de Santa Mara
del Puerto del Prncipe (hoy Camaguey) a
mediados del siglo XIX y su ms que probada
Ilustracin en aquel Siglo de las Luces
propiciaron entre 1841 y 1846 la construccin
de uno de los primeros ferrocarriles del
mundo, que uni al norteo puerto de
Nuevitas con Puerto Prncipe, la ciudad
legendaria y mediterrnea que, alejada siempre
de los centros financieros y de poder de la
Isla ( es decir totalmente incomunicada desde
todos los puntos de vista) haba desarrollado
una cultura muy peculiar que terminara siendo,
hasta hoy, su principal carta de presentacin.
El ferrocarril cambi para siempre la vida
citadina. Para el periodo entre 1900 y 1930
la ciudad se haba visto sensiblemente
ampliada con nuevos repartos residenciales
que respondan a las necesidades de los
trabajadores y propietarios vinculados con
el ferrocarril. Y en cada nuevo reparto,
suntuosos edificios junto a modestos y vastos
conjuntos habitacionales que estableceran
una continuidad formal con la antigua ciudad
colonial heredada de los espaoles.
Alrededor de la Plaza del Vapor, hoy parque
Carlos J. Finlay, fue edificado uno de los
conjuntos arquitectnicos de ms vala en
la ciudad, vinculado al tema ferroviario (la

Estacin de Viajeros de 1908, la Estacin de

Carga de 1914, el Hotel Plaza, de 1915 y
el magnfico y neoclsico edificio de oficinas
de los Ferrocarriles Consolidados de Cuba,
de 1925). Y al norte de este conjunto a partir
del ao 1900 se fue ampliando, a tenor de un
eje central estructurante que constituye hoy
la avenida de los Mrtires, un gran conjunto
habitacional de estilo eclctico, tanto por sus
arquitecturas como por los cdigos urbanos
empleados en su trazado, una retcula perfecta
de manzanas de 90 x 90 metros comunicadas
por un sistema de calles secundarias y avenidas
de jerarqua variable con arbolado y parterre
en la casi totalidad de las vas interiores,un
esquema urbano importado directamente de
los cdigos de moda en los Estados Unidos,
de donde haban venido los inversionistas
que haban formado empresa comn para el
negocio ferroviario.
El nuevo barrio fue llamado La Viga, y la
avenida central, de 4 carriles con partidor y
tipologa arquitectnica de portales corridos en
ambas aceras, es continuidad de la vieja calle
colonial de la Reina (hoy calle Repblica), que
se introduce en las profundidades del centro
histrico fundacional, de calles retorcidas y
tipologa radial y de plato roto, constituyendo
la nica va en todo el Centro orientada al
norte franco.
Los arquitectos catalanes en el barrio de
La Viga
Aunque a fines del siglo XIX la ciudad de
Camaguey tenia ya una bien ganada fama
arquitectnica, ante todo por poseer el mayor
conjunto de templos catlicos coloniales de
todo el pas, con el advenimiento del XX la
herencia constructiva se vio reforzada por los
cnones del eclecticismo y bajo la batuta de una
oleada migratoria de arquitectos y maestros de
obra que arribaron provenientes de la regin
de Catalua en Espaa, especficamente de la
ciudad de Barcelona.
En muchas zonas de la ciudad fue puesta la
huella de la nueva arquitectura en el nuevo
siglo, de los nuevos arquitectos catalanes y de
la pasin camageyana por los buenos edificios.
Pero las primeras cuatro cuadras de la gran
avenida de los Mrtires en la Viga parecen
constituir, de manera fortuita, un museo
arquitectnico en el que estn representados,
a travs de ejemplos nicos, todos los estilos
de la primera mitad del siglo XX, incluyendo
un ejemplar notorio e irrepetible de la
arquitectura militar colonial, el Cuartel de
Caballera, devenido hotel a principios del siglo
y Museo Provincial Ignacio Agramonte a
partir de 1948, cuando el arquitecto habanero
Ral Otero le adicion a la fachada colonial
neoclsica un prtico Monumental Moderno
con reminiscencias Art Dec, smbolo del
podero oficial del momento, recuerdo de

97

la arquitectura grandilocuente de Hitler y

Mussolini.
Alrededor de este ltimo edificio se conforma
uno de los conjuntos urbano-arquitectnicos
ms cualificados de la ciudad, pues junto a
las viviendas privadas que se extienden en
lnea a ambos lados de la avenida, se insertan
edificios smbolo de los ms variados estilos
arquitectnicos de la primera mitad del siglo
XX: la casona de las 8 Caritides (1905) del
cataln Claudio Muns Piqu, la iglesia neogtica
de San Jos (1936) de su hijo, el arquitecto
cataln Claudio Jaime Muns Blanchart, la neocolonial iglesia y colegio Episcopal de San Pablo
(1931) del mismo arquitecto, la empinada
torre del hotel Residencial (1946), donde el
arquitecto Claudio Muns hace, sobre la nica
estructura de esqueleto metlica para un
edificio alto en la ciudad, una fachada Art Dec
tardo, pero imponente por su hieratismo, y el
Banco de los Colonos (1957), del arquitecto
camageyano Melitn Castell Verde, una obra
clsica del Movimiento Moderno replicada en la
ciudad de La Habana con muy poco xito.
La cuarta obra maestra del arquitecto Claudio
Muns Blanchart en La Viga es el edificio del
Colegio Champagnat de 1941, la principal
obra Art Dec en la ciudad y provincia de
Camaguey.
Para 1940 el estilo Art Dec tenia ya una larga
historia en Camaguey y en Cuba. Despus del
eclecticismo, es el estilo ms popular en las
ciudades tradicionales cubanas y el que ocup
el papel decorativo en cientos y cientos de
modestas y pequeas fachadas, tal vez por la
economa que representaba su bella austeridad
frente al caro recargamiento del eclecticismo,
tal vez porque los ms adelantados vean en
l precisamente su esencia, la belleza ligada al
futuro y a la modernidad.
Las primeras edificaciones Art Dec de la
ciudad de Camaguey datan de alrededor de
1935, pero el estilo se solidific y alcanz
plenitud entre 1938 y 1945, fecha en que
comenz a ceder terreno al Movimiento
Moderno. Los arquitectos y maestros de obra
catalanes tuvieron en su haber gran parte de las
fachadas Art Dec construidas en este periodo.
En la barriada de La Viga como en la zona
ms antigua del centro histrico las fachadas
eclcticas, que ya haban modernizado las
viejas estructuras barrocas y neoclsicas de la
colonia, fueron sustituidas poco a poco por los
nuevos estilos del momento, el neocolonial
y el Art Dec. Por esta razn, y salvo muy
contadas y valiosas excepciones, el Art Dec
camageyano es un estilo predominantemente
decorativo que se presenta sobre todo en las
fachadas de viviendas privadas que mantienen
el viejo esquema eclctico de la planta.y
en ocasiones colonial. No es extrao encontrar

98

en Camaguey una complicada y neoyorkina

fachada Art Dec detrs de la cual aparece una
planta austera del siglo XIX y una techumbre
de rollizos de madera que nos remonta aun
ms atrs, a los finales del XVIII. Esta situacin
comenz a cambiar a partir de finales de los
30 y en la dcada de 1940 en que el hormign
armado fue usado ampliamente por todos
los estratos sociales para la cimentacin y
construccin de las cubiertas y entrepisos de
sus edificaciones.
Los techos de madera, las plantas de patio
central barrocas y las losas catalanas cedieron
ante las posibilidades plsticas y duraderas del
hormign armado. Los arquitectos catalanes y
sus descendientes, sin embargo, continuaron
una brillante carrera edilicia en la ciudad.
Siempre lo haban hecho desde su llegada,
porque esa era la herencia trada de Barcelona.
En Camagey lo hicieron todo, desde la nica
reinterpretacin que existe en el mundo de
la fachada de la casa Batll, del arquitecto
Antonio Gaud en Barcelona, pasando por la
construccin del Sagrado Corazn de Jess, la
ms espectacular iglesia catlica de esta ciudad
(1912-1919) y la segunda ms alta de Cuba,
hasta la muy jocosa e inusitada fachada Art
Dec de una casita en la calle de los Pobres, en
la que se suman la esencia misma del estilo con
la ms pura tradicin catalana de principios del
siglo XX.
El colegio Champagnat de Camaguey
Desde mediados de los aos 1930, los
Hermanos Maristas de la Orden homnima
tenan inters en construir una escuela en la
ciudad de Camaguey. La establecieron alrededor
de 1935 y poco tiempo despus hubo de
disearse un edificio nuevo, ante el aumento de
los alumnos matriculados cada ao.
De una slida tradicin pedaggica, la
Orden Marista tena colegios instalados
en las principales ciudades de Cuba. El de
Camaguey, financiado por la Franco American
Educational Society y proyectado en 1940
por el arquitecto cataln Claudio Jaime Muns
Blanchart (Barcelona, Espaa, 1898- Puerto
Rico,?) fue construido en el plazo record de 10
meses. La primera piedra fue colocada el 2 de
enero de 1941 y estaba totalmente terminado
en el mes de octubre, aunque fue inaugurado
oficialmente en noviembre de ese ao.
El edificio tiene una planta en C, alejada ya
del antiguo esquema escolar de planta claustral
(ninguno de los colegios maristas del pas tenan
planta de claustro) y se organiza alrededor del
consabido patio central ajardinado, elemento
clsico de la arquitectura cubana de todos los
tiempos por constituir el regulador trmico
por excelencia de un edificio en el trpico. Las
propiedades de la escuela ocupan un sper
lote de 6324.00 m2 de superficie en el que se

incluye un gimnasio, piscina y amplias reas

deportivas exteriores y el edificio principal, de
tres plantas, posee un rea total construida de
2370.00 m2.
Nada escap en este inmueble al vicio
decorativo del estilo. Art Dec son las fachadas
monumentales y cada uno de sus elementos
decorativos, la letragrafa del frontis con el
smbolo del colegio, la bella cerca de hierro
que cierra la propiedad al frente y a un lateral,
el arranque de la barandilla de la escalera
interior, las escayolas del vestbulo y sus pisos
policromos, las molduras y yeseras de los
techos y el remate de las 22 columnas que
sostienen las galeras techadas en los dos
niveles del patio interior, todas rectangulares,
de fuste liso y clave Art Dec.
Los tres niveles ocupan solamente la
primera cruja, a todo lo largo de la fachada
principal, compuesta por 5 cuerpos (tres
verticales, salientes, y dos algo ms retirados,
contenedores del mayor nmero de ventanas
de las aulas). En la fachada principal, los
cuerpos verticales (2 extremos y uno central)
se encuentran enmarcados por enormes
pilastras de gran fuerza vertical que se
proyectan al cielo en doble escalonamiento,
hacia el frente y hacia arriba.
El cuerpo central incluye el vano de entrada, un
arco de medio punto abocinado con el smbolo
marista esmerilado en el vidrio de la luceta.. Y
en el extremo superior el frontis, sostenido por
las grandes pilastras, contenedor del smbolo
marista y del nombre del colegio, un elemento
verdaderamente imponente que fue diseado
para que se viera perfectamente, inclusive
desde el patio interior y las reas deportivas,
porque en su pinculo Art Dec se inserta el
asta monumental de la bandera cubana.
A partir de 1959 fue nacionalizada la educacin
en Cuba y el colegio pas a manos del nuevo
estado ateo. Por este motivo fue retirada de
la fachada la bellsima escultura en mrmol de
Carrara de Marcelino Champagnat (el santo
francs fundador de la Orden de los Hermanos
Maristas en el siglo XIX), diseada y esculpida
en Italia y colocada en la acera frente al edificio
alrededor de 1957. Tambin fue destruida la
capilla del segundo nivel, el ms imponente
interior Art Dec de la ciudad y de la que
solo quedan algunas fotografas de archivo en
los antiguos anuarios escolares y algn que
otro plafn de yeso en las salidas elctricas
de los techos, que perdieron para siempre el
escalonamiento Dec original por haber sido
subdividida la capilla en tres nuevas aulas. Con
el tiempo se perdi el mobiliario original, todo
Art Dec, a juzgar por los escasos ejemplos
que se conservan (un banco de la antigua capilla
y un mural en madera preciosa). Se perdieron
las luminarias originales y el mobiliario y

enchapes de los servicios sanitarios, que

tambin seguan las lneas clsicas del estilo.
Actualmente es una muy buena escuela para la
educacin primaria. En 2002 fue objeto de la
primera remodelacin de su historia, en la que
se rescat la carpintera original daada en las
fachadas e interiores y fue techada la terraza
superior detrs del frontis con una estructura
metlica ligera, toda diseada con cdigos Art
Dec.
La Oficina de Patrimonio Cultural de
Camaguey ha otorgado a este inmueble el
Grado de Proteccin I y la categora de obra
arquitectnica de mximo valor en la ciudad.
Sin embargo, el valor arquitectnico de este
edificio singular tiene al menos dos lecturas
importantes. La primera radica en la evidencia
de ser, con mucho, la mejor y ms completa
obra Art Dec de la provincia y ante todo de
una ciudad que, aunque modestas, cuenta con
obras arquitectnicas Art Dec de gran vala.
La segunda es ms compleja y tambin
ms gratificante. El colegio Champagnat de
Camaguey fue proyectado con formas Art
Dec muy duras, ortodoxas y austeras, ms
cercanas a la cultura del Dec de Nueva York
o de cualquier otra gran ciudad americana de
los aos 1940. Pero una cosa es el proyecto
y otra el resultado final construido. En sus
bellas fachadas, junto a la jerarqua de las
formas verticales del Art Dec y a la profusin
vegetal en los enormes y geomtricos
paos decorativos, el arquitecto cambi
su proyecto..tal vez por una sugerencia
ciudadana, y modific los vanos de ventanas
y puertas en rotundos arcos de medio punto,
smbolo inequvoco del pasado colonial, esencia
misma de esta ciudad que cumplir en breve
medio milenio de vida, comprensiblemente
conservadora e inclusive moderna.

Catalina Lasa y Juan Pedro Bar:

Una leyenda de amor en La
Habana y dos monumentos Art
Deco.
Lic. Gustavo Lpez

La relacin de amor entre Catalina Lasa y

Juan Pedro Bar ms que una historia es ya
una leyenda que ha mantenido admiradores a
travs de las dcadas.
Catalina era una hermosa joven que se haba
casado, en 1898, con Luis Estvez Abreu,
hijo de Marta Abreu, patriota de las guerras
independentistas, y de Luis Estvez, el primer
vicepresidente de la Repblica fundada en
1902.

Catalina Lasa, que era famosa por su

hermosura pues haba ganado concursos de
belleza en 1902 y 1904, conoce a Juan Pedro
Bar, en uno de los fabulosos saraos de la
poca. El rico hacendado queda prendado de
la gracia de esta chica y ella queda admirada del
porte del joven.Surgi entre ellos una pasin
sbita, sin lmites, y comenzaron los encuentros
a escondidas entre Catalina y Juan Pedro. De
un inicial carcter reservado, trascendieron
en comentarios de la alta sociedad. Como
an no haba sido aprobada en Cuba la Ley
del Divorcio, Catalina Lasa se atrevi a pedir
a su esposo la separacin, pero este no quiso
aceptar.Fue entonces que ella determin irse
a vivir junto con Bar, decisin que, si bien
signific una realizacin sentimental, tambin
trajo momentos muy desagradables a la
pareja. A causa de los prejuicios de la poca y
presionado por miembros de su familia, Luis
Estvez Abreu mand a abrir un expediente
judicial contra Catalina, y se dict una orden
de captura por bigamia. De inmediato, ella y
Bar salieron secretamente de Cuba, aunque
seran perseguidos en territorios de otros
pases. Huyeron a Pars. Despus, disfrazados
y por rutas diferentes, arribaron a Italia, el
reencuentro tuvo lugar en Marsella, donde
disfrutaran de la belleza de este centro urbano,
y, finalmente marcharon juntos a Italia. Su
objetivo al llegar a Roma era ser recibidos por
el Papa, con quien lograron entrevistarse y
les escuch la historia. La mxima autoridad
de la Iglesia Catlica los bendijo y anul el
matrimonio religioso de Catalina Lasa y Estvez
Abreu.
El presidente cubano Mario Garca Menocal
aprob en 1917 la Ley de Divorcio en la
isla caribea. Ese mismo ao se registr la
separacin de Catalina de su primer esposo.
En ese mismo ao regresan a La Habana y son
aceptados nuevamente en todos los salones
de la alta sociedad y la antes reprochada unin
se troc en aceptacin general. Desde ese
momento se comienza a proyectar lo que
sera uno de los palacetes ms famosos de la
arquitectura habanera. Son contratados los
famosos arquitectos Evelio Govantes y Flix
Cabarrocas, quienes crean en la aristocrtica
Avenida Paseo, un edificio que exteriormente
tendr lneas del renacimiento italiano, con
una cornisa inspirada en el Palacio Strozzi,
repellos de arenas del Nilo, estucados
realizados por firmas parisinas como la
Casa Dominique y jardines planeados por el
francs Forestier. En su lujoso interior llama
la atencin la concepcin de la decoracin,
de un modernismo vanguardista para la
poca, a dos aos de haberse celebrado la
Exposicin Internacional de Artes Decorativas
e Industriales Modernas de Pars. Su escalera
principal, con pasamanos de plata laminada,
est adornada con vitrales elaborados con
fondos de copas de cristales de Bacar.

El cuarto de Catalina Lasa fue ideado con

paredes cubiertas de espejos para que la bella
mujer contemplara sus atributos femeninos,
los mismos que fueron reconocidos en los
concursos de belleza de inicios del siglo XX, y
que encantaron a Juan Pedro Bar. El cuarto
de Pedro Bar se ubicaba a la izquierda y est
forrado con maderas preciosas. Entre las dos
recmaras existe un pasillo interno con una
habitacin que permite contemplar la entrada
de la mansin y la cntrica avenida de Paseo.
El estilo Art Deco domina los interiores
de esta lujosa mansin, donde se dice que
estuvo puesta la mano de Lalique y que fue
calificada como la ms bella de la Habana y
fue inaugurada con una gran recepcin en
1927. Pareca que Catalina lo tena todo,
cuando Juan le dio una sorpresa imborrable:
orden a floricultores del Jardn El Fnix crear
una flor para su nica rosa, que tuviera el
color preferido de su amada. Dicen que era
el cumpleaos de ella y l la agasaj con un
hermoso ramo de rosas amarillas.
Esa rosa de ptalo ancho y puntiagudo,
desconocida hasta entonces, la bautiz Juan
Pedro con el nombre de su eterna amada:
Catalina Lasa.
Al mudarse a la lujosa residencia, la salud
de Catalina empez a deteriorarse, Bar
se la llev a Francia y all falleci en 1930.
Su cadver, sometido a un proceso de
embalsamamiento, fue trasladado a Cuba y
lo colocaron en una bveda provisional en la
Necrpolis de Coln, mientras se levantaba
el panten que albergara para siempre sus
restos mortales, el panten cost medio milln
de pesos. El increble panten fue ubicado
frente al gran monumento a los Bomberos,
en la avenida central del cementerio y creado
en estilo Art Deco es una edificacin funeraria
que acua la majestuosidad del principal
camposanto cubano.
En este recinto funerario fue depositada en
1932 con un ramo de las rosas que llevan su
nombre, pero hecho de piedras preciosas. Diez
aos despus de enviudar, Pedro Bar muri
en la Habana. Las tumbas de l y Catalina
fueron clausuradas con losas de hormign
fundidas in situ para evitar que alguien las
profanase. Y, segn se cuenta, se hizo enterrar
de pie para velar el eterno sueo de la mujer
que tanto amara.

99

Eusebio Leal: historia,

contemporaneidad y futuro
Lic. Gustavo Lpez.

De entre las personalidades cubanas

contemporneas existe una que para nadie
del pueblo es un desconocido. El Dr. Eusebio
Leal Spengler ha desarrollado durante
dcadas una labor, no solo conservadora y
restauradora, sino tambin en la consolidacin
de un pensamiento positivo y atento hacia
la preservacin de los valores culturales e
histricos, tanto materiales como intangibles.
Esta labor educativa, altruista, esforzada y
continuada es reconocida por los cubanos
desde hace muchos aos.
Para Leal, la restauracin no es solo devolver
lo bello a un edificio, es ms que eso es
hacer de ese monumento un motivo de
remembranza y de reflexin con mirada futura
a lo que fuimos, somos y seremos como
localidad, ciudad o nacin.
Nuestro Historiador de la Ciudad de La
Habana comenz desde muy joven en
los andares de la preservacin de nuestro
patrimonio, conducido por el Dr. Emilio Roig
de Leuchsenring, su maestro y gua. Desde
entonces su lucha ha sido diaria y sin descanso,
no solo por restaurar sino por proteger
del deterioro y la desaparicin inminente
a importantes exponentes de la historia
arquitectnica habanera. Su alma educadora ha
propiciado la concientizacin de los habitantes
hacia mirar la Habana con otros ojos, con
los ojos de saber que fue y hacia donde se
encamina el futuro de las edificaciones, de los
parques, de los monumentos, de las tradiciones
y las costumbres. Su obra al frente la Oficina
del Historiador de la Ciudad, donde no solo
es restaurar los edificios, sino tambin cuidar
de las personas que habitan el sitio histrico,
es un tema referencial no solo para otras
ciudades cubanas, sino ms all de nuestras
costas. La UNESCO y numerosas ciudades
de Amrica Latina y otras partes del mundo
se han inspirado en su proyecto restaurador.
De igual manera el Dr. Eusebio Leal es
reconocido y premiado en las ms importantes
universidades, ctedras, instituciones culturales
y gobiernos de Cuba y de diferentes latitudes
del mundo.
Gracias a sus esfuerzos y su visin de que no
solo lo colonial es lo nico patrimonialmente
salvable, la ciudad ha podido recuperar
edificios importantes como el Palacio Cueto,
La Lonja del Comercio, el Monumento a Jos
Miguel Gmez o la Casa de las Tejas Verdes.
Otros como la Universidad de la Habana,
el Cementerio Colon, el Teatro Mart o el
Capitolio Nacional, se estn interviniendo para

100

su preservacin. El Edificio Bacard, nuestro

ms importante ejemplo del Art Deco cubano,
tambin ha sido uno de los que han recibido
esa rehabilitacin necesaria y acertada, por esa
visin amplia y valedera de la Oficina que dirige,
para la recuperacin de edificios de diferentes
pocas de nuestra historia. El apoyo de Eusebio
Leal ha sido importante en la celebracin de los
tres talleres Habana Deco, realizados a inicios
de la dcada del 2000, hecho que demuestra
su inters en conservar todo el patrimonio
edificado. Sus palabras inaugurales han sido
alentadoras y afirmativas en el rumbo a seguir
hacia la defensa y proteccin del Deco cubano.
Su actuar demuestra que no solo debemos
mirar atrs, sino que tenemos que
proyectarnos hacia los que convivimos y hacia
las generaciones que nos continuarn.

La Casa de las Amricas, una

Casa para todos!
Lic. Gustavo Lpez

La Casa de las Amricas, ubicada en la Avenida

de los Presidentes, en el barrio habanero del
Vedado es una institucin singular dentro del
panorama cultural cubano y latinoamericano,
por su labor ilustrativa y por el edificio donde
se ubica.
Como institucin fue fundada en 1959, con el
propsito de investigar, promover y premiar la
obra de artistas del continente, de diferentes
manifestaciones artsticas.
Entre sus lneas de trabajo fundamentales est
el Premio Literario Casa de las Amricas, desde
1959, y organiza tambin otros premios y
encuentros dedicados, esencialmente, al teatro,
la msica y las artes plsticas.
La Casa cuenta una biblioteca que es una de
las ms abarcadoras en su gnero (mbito
latinoamericano y caribeo), sobre todo en
lo que concierne a la produccin literaria de
la segunda mitad del siglo XX, perodo para
el cual es evaluada como la ms completa en
Cuba. La amplia y diversa colaboracin de
intelectuales y acadmicos, instituciones y
universidades, de los pases del continente,
ha contribuido al desarrollo de sus
colecciones.
Entre sus publicaciones ms reconocidas estn
la Revista Casa de las Amricas, revista de
letras e ideas fundada en 1960 por Haydee
Santamara como rgano de la institucin
homnima, es una de las publicaciones
peridicas de su tipo que ms larga vida ha
logrado en el continente y en el mbito de la
lengua. Cuenta adems con otras publicaciones
como Anales del Caribe, el Boletn Msica y el
sello discogrfico Casa.

Esta singular institucin cultural cubana est

emplazada en un llamativo edificio de diseo
Art Deco. En sus orgenes exista una lujosa
casa de dos plantas, propiedad de la seora
Mara Luisa de Betancourt y Castillo. En 1947,
la casa es vendida a la Asociacin de Escritores
y Artistas Americanos y aos despus, en
febrero de 1953, el edificio se inaugura como
Casa Continental de la Cultura, durante
la celebracin del Congreso de Escritores
Martianos. En 1959 pasa a ser Casa de las
Amricas.
En su estructura exterior se caracteriza
por poseer un bloque horizontal de tres
niveles. Exteriormente, en el segundo nivel,
se encuentra adosado a la fachada, el mural
en relieve escultrico que representa las
Amricas, smbolo de esta institucin realizado
en piedra Jaimanitas. En el tercer nivel se eleva
una apuesta torre escalonada, de dos niveles,
coronada por un bloque cubico pequeo que
ostenta un reloj y que culmina rematada por
una aguja de vitrales.
Esta prestigiosa institucin ser la sede para el
evento terico del 12 Congreso Mundial de Art
Deco. En su amplia sala de actos, los delegados
podrn compartir las diferentes temticas a
debatir y en otro de sus salones apreciarn una
exposicin de los sitios cubanos Patrimonio
Cultural de la Humanidad.
Una vez ms, Casa de las Amricas nos acoge
como institucin lder de la cultura de nuestro
continente y como lo que siempre ha sido, la
Casa de todos!

La Casa Argelles: un edificio

pionero de la arquitectura Art
Deco cubana
Eduardo Luis Rodrguez

En un amplio lote de esquina de la Quinta

Avenida de Miramar, en La Habana, se halla
la residencia de Francisco Argelles, una de las
obras ms importantes del Art Dco cubano,
tanto por su diseo, muy de vanguardia en
el contexto nacional en el momento en que
fue construida, como por la visibilidad que le
proporciona su notable emplazamiento.
Otros edificios habaneros abrazaron el mismo
vocabulario formal contemporneamente,
como la casa de Juan de Pedro Bar y de
Catalina Lasa, terminada en El Vedado en
1927. Pero mientras en sta el empleo de
las formas Dco se limit a algunos espacios
interiores, en la casa Argelles este estilo se
puede apreciar coherentemente tanto en los
interiores como en las fachadas. Con su imagen
distinguida, equilibrada e incluso monumental,

debi ser una presencia renovadora en el

panorama arquitectnico cubano de la segunda
mitad de los aos veinte y con influencia en
la dcada siguiente, cuando el Art Dco fue
el protagonista principal de los cambios que
ocurrieron por entonces en la arquitectura
nacional.
La casa Argelles fue el resultado de un
concurso privado realizado en 1927, en el
que result vencedor el joven arquitecto Jos
Antonio Mendiguta Silvera, quien se haba
graduado en 1922 en la Universidad de La
Habana. Antes de disear esta casa Mendiguta
haba realizado varias residencias en el lenguaje
eclctico tpico de ese momento, el que
tambin continu empleando mayormente en
sus obras posteriores.
Ese hecho, y el no haber vuelto a producir
una obra Art Dco de relevancia en toda su
carrera, plantea la interrogante de hasta qu
punto los deseos artsticos de los clientes la
familia Argelles pudieron haber tenido ms
repercusin en el diseo final de la casa que los
propios gustos e intenciones del arquitecto.
En cualquier caso la obra resultante, por su
carcter renovador as como por sus propios
valores, se puede ubicar entre las ms notables
del siglo XX en Cuba. El haber sido proyectada
slo dos aos despus de la celebracin de
la Exposicin Universal de Artes Decorativas
de 1925 en Pars indica la rapidez con la que
se asimil el nuevo estilo en Cuba y tambin
define al evento parisino como la principal
referencia de los arquitectos cubanos en el
momento inicial del cambio de expresin:
varios pabellones de la exposicin parecen
haber influido en la concepcin general,
en la composicin y en la decoracin de la
casa Argelles, sobre todo el de las Galeras
Lafayette, proyectado por Joseph Hiriart,
Georges Tribout y George Beau. Como ste,
la casa Argelles posee una escalinata de
acceso por el eje diagonal de la construccin,
la cual lleva a la puerta principal ubicada en un
volumen que se percibe como torre gracias a
sus proporciones verticales y a poseer mayor
altura que el resto del edificio. A ambos lados
de esta torre, que funciona como pivote visual,
se desarrollan las dos fachadas principales, las
que se abren mediante terrazas techadas a las
calles que enfrenta. Sobre el vano de la puerta
se emplaza un relieve del destacado escultor
cubano Juan Jos Sicre, que por entonces se
encontraba en la etapa inicial de su carrera
artstica.
El vestbulo de la residencia, de planta oval,
posee una pequea escalera de dos ramas,
simtrica, y a travs de l se accede a los
pasillos de circulacin que conducen, por
la izquierda, a la sala de estar, el comedor y
la terraza, y por la derecha, a la cocina, dos

dormitorios, el palm-room y otra terraza.

En la planta alta el espacio ovalado sobre el
vestbulo es ocupado por un gran saln, y
en el resto del rea se ubican dormitorios,
baos y terrazas descubiertas. La decoracin
es elegante y relativamente sencilla, basada
en formas geomtricas y con estilizadas
alusiones ocasionales a elementos florales. El
mobiliario original, fabricado en los talleres de
muebles Mers y Rico, y hoy lamentablemente
desaparecido, tambin era de estilo Art Dco,
mientras que las vidrieras decoradas fueron
confeccionadas por Ballesteros y Ca. Ambos
fabricantes se encontraban entre los mejores
del pas en sus respectivas especialidades.

rango que ostenta meritoriamente. En su

fachada se ubica la estatua de San Eugenio de la
Palma, santo patrn de la ciudad. Actualmente
est siendo valorado para ser declarado
como Monumento Nacional del Movimiento
Moderno

La casa Argelles fue pionera en la introduccin

en Cuba de un lenguaje arquitectnico de
vanguardia que, con su sistema decorativo
renovador, marcara significativamente los
espacios urbanos de todas las principales
ciudades cubanas con la huella de una
modernidad de nuevo tipo. Ella y muchas
otras obras del Art Dco cubano conforman
una parte muy importante del patrimonio
arquitectnico local que merece todo
reconocimiento y plena proteccin.

Al ao siguiente se inaugura la Iglesia Metodista

y Centro Estudiantil del Vedado, en la esquina
de K y 25, perteneciente al movimiento
arquitectnico Art Deco, obtuvo en 1951
el Premio Medalla de Oro como obra ms
sobresaliente del ao. El arquitecto de esta
obra fue Ricardo E. Franklin Acosta.

Religin y Art Deco en Cuba

En La Habana, en 1950 Se construye la

Iglesia Santa Rita de Casia, en Quinta y 26, en
Miramar, por el arquitecto Vctor Morales.
Destacan en esta obra la sucesin de arcos
en el techado interior, la fuerte volumetra
geomtrica de su altar y la singular imagen de
la Santa, obra de la afamada escultura cubana
Rita Longa.

Estos edificios, como muchos otros templos

de estilo Art Deco en Cuba, son ejemplos del
arraigo de este estilo en el pas y su influencia
en todos los temas de la arquitectura nacional,
conformando lo que es hoy nuestro patrimonio
Art Deco cubano.

Lic. Gustavo Lpez

En las dcadas iniciales del siglo XX, la iglesia

en Cuba empleaba para la construccin de
sus templos cdigos derivados del gtico,
el romnico, el neocolonial y el barroco. Sin
embargo, hacia 1930 los nuevos aires de
modernidad que trae el Art Deco al ambiente
arquitectnico nacional influyen de igual
manera en las formas expresivas de los nuevos
templos construidos.
En 1936, en la ciudad de Cienfuegos, el
arquitecto Luis Dauval disea una Iglesia
Bautista, singular edificio por sus lneas y su
ubicacin en esquina en el Prado cienfueguero,
la arteria vial ms importante de la villa. A
escasas cuadras, en el Convento de las Siervas
de Maria, se construye en 1940 una Capilla
Catlica, de marcado estilo Art Deco, obra del
arquitecto Federico Laureano Navarro Taillacq.
El edificio que hoy constituye la Catedral
de Ciego de vila, fue construido en 1951,
anteriormente existi un viejo templo,
inaugurado en 1890, remodelado y ampliado
en 1913 y finalmente demolido en 1947 para
edificar una iglesia mayor, ms moderna y
funcional. El 20 de mayo de 1951 se inaugur
el nuevo templo que concibiera el arquitecto
cubano Salvador Figueras Pea en solemne
misa oficiada por Monseor Ros y Angls,
obispo de Camagey. El 30 de abril de 1996 el
inmueble recibi la denominacin de Catedral,

Venir para ver, querer y salvar

Arq. Juan Garca Prieto
En el ao 2000 la Unin de Escritores
y Artistas de Cuba, UNEAC, aprob la
realizacin del Encuentro Internacional, La
Habana 2000, Diseo, Cultura, Ciudad. En
la ocasin, se invitaba a los diseadores,
arquitectos, artistas, intelectuales y a los que
piensan, sienten y aman La Habana, para
intercambiar reflexiones y discutir propuestas
de accin sobre esta Ciudad.
Coauspiciado por la Unin Nacional de
Arquitectos e Ingenieros de la Construccin
de Cuba,UNAIC, tuvo a la Dra. Graziella
Pogolotti como Presidenta de Honor y al
Escultor y Licenciado Jos Villa Sobern
como Presidente, quin estaba entonces
al frente de la Asociacin de Artistas
Plsticos de la UNEAC, asociacin en
la que se agrupan aun los arquitectos,
Norma Daz como Vicepresidenta y quin
fue la Presidenta de la UNAICC y Como
Coordinador General -quien escribe esta
nota- el Arq. Juan Garca Prieto, entonces
Presidente de la Sociedad de Arquitectura

101

de Ciudad de La Habana de la UNAICC y

tambin miembro de la UNEAC.

tambin ese ao el Grupo Habana Deco o

Sociedad Habana Deco.

Ya en el proceso final de organizacin del

Encuentro Habana 2000, Geo Darder trae
la solicitud de la Sociedad DECO de Nueva
York -ADSNY- presidida por Kathy Hausman
y del mismo Congreso Internacional de
Sociedades DECO ICADS- para sumarse
al encuentro, con un marcado inters por
la Arquitectura y en general por la cultura
DECO. Se organiza de esta manera el Taller
Habana DECO en el marco mismo del
Encuentro Internacional.

Despus de Tulsa se celebraron los Congresos

internacionales del 2003 en Ciudad del Cabo,
Sudfrica, el del 2005 en Nueva York, EE.UU,
y el del 2007 en Melbourne, Australia. En
el 2009, durante el Congreso de Montreal,
Canad, y a instancias de Kathy Hausman,
Robin Grow y Geo Darder, se propone La
Habana para realizar un Congreso en el 2013,
para lo que debera Cuba, a travs de su
Sociedad DECO, ratificar en el encuentro de
Brasil en el 2011, su voluntad de ser sede. Para
esta fecha se propona tambin la candidatura
de Shangai como organizador del evento.
Finalmente, en el Congreso de Brasil se
decide ratificar a La Habana como centro del
Congreso Internacional del 2013 y a Shangai
para el 2015.

Taller auspiciado por la ADSNY, el ICADS, y la

UNEAC, donde se planteaba realizar un ciclo
de Conferencias Especializadas, Recorridos por
la ciudad y visitas dirigidas a Obras y Museos, y
el Encuentro con especialistas sobre la cultura
DECO en Cuba y Estados Unidos.
Despus de celebrar este Encuentro y
Taller, y de establecer intercambios, Cuba, a
travs de sus especialistas, comienza a tener
un acercamiento mayor a investigaciones,
publicaciones y actividades relacionadas con la
cultura DECO.
La isla participa en Congresos Internacionales
como el de Tulsa, Oklahoma, en el 2001, donde
fueron invitados la Licenciada Pilar Fernndez
y el Arquitecto Juan Garca; llev la ponencia
de Cuba. En aquella ocasin contamos tambin
con la participacin de Patricia Semidey
Rodrguez, Agregada Cultural de la Sesin
de Intereses de Cuba en Washington, quin
propuso, se tomara en consideracin la
posibilidad de celebrar un Congreso DECO en
La Habana.
Al finalizar el encuentro, fui invitado junto
a Geo Darder a participar en la reunin del
Comit Ejecutivo del ICADS. En esta reunin
se ratific a la Ciudad del Cabo en Sudfrica
como sede del prximo Congreso a celebrarse
en el 2003, y la ciudad de Nueva York present
su propuesta que fue aprobada- para celebrar
all, en el 2005, el octavo congreso.
Se realizan encuentros en Cuba en el ao
2002 Habana/Camagey- Marzo 10 al 17- y
en el 2003, Habana/Santiago de Cuba. Ambos
organizados por Geo Darder y con el auspicio
de la UNEAC de la Habana y de las provincias
de Camagey y de Santiago de Cuba se crea

102

De esta manera, en Septiembre del

2009, Atendiendo a los requisitos para la
celebracin en la Habana del XII Congreso
Mundial Art Deco 2013, el Consejo Nacional
de Patrimonio Cultural del Ministerio de
Cultura reconoce la creacin del Grupo
de Trabajo CUBADECO integrado por
instituciones con capacidad profesional para
ser responsable de gestiones y coordinaciones
en el Comit Organizador, invitando a
integrarse como miembros a 11 instituciones
y finalmente ,a personas naturales con
dominio del estilo Art Deco. Este grupo lo
presidi en aquel momento la Sra. Margarita
Ruiz al ser la Presidenta del Consejo Nacional
de Patrimonio Cultural de Cuba. En el 2012
asume la responsabilidad de presidir el Grupo
la Sra. Gladis Collazo, en su condicin de
nueva Presidenta de Patrimonio.
De ese Encuentro, recordamos a: Luz Merino,
Eduardo Luis, Eliana Crdenas, Pilar Fernndez,
Nelson Melero, Gustavo R. Lpez, Felicia
Chateloin, Jos A. Choy, Alina Ochoa, Juan
Garca, y Lohania Aruca.
A Semanas de la celebracin del 12
Congreso Mundial de Art Deco en La
Habana, el Dr. Arq. Mario Coyula planteaba
Cmo intervienen en su conformacin
de la ciudad- los intelectuales y artistas?
Cul debera ser su relacin con
otros profesionales, con los promotores
econmicos y con los que toman las
decisiones? Y despus de otras interrogantes

finalizaba: quizs todo esto se reduzca

a una gran pregunta Cmo manejar el
cambio, convirtiendo los problemas en
oportunidades? en aquel Llamado tambin
se hablaba, refirindose al legado del Art
Deco, de que todo ese enorme fondo
edificado se encuentra fsicamente daado
por el tiempo, la sobre explotacin y la
carencia de recursos, y deformado por
una multitud de obras improcedentes, y
continuaba afirmando, que sin embargo
los edificios no han sido demolidos ni sus
habitantes desplazados por los mecanismos
de mercado.
Una ciudad que se abandona a sus ruinas,
el pas pierde su memoria, su identidad
y su cohesin social y cultural. Si no
actuamos, la historia no nos absolver.
Es bueno tener la sede del 12 Congreso
Mundial Art Deco.
Gracias Geo. Gracias Kathy. Gracias a todos los
amantes de la Cultura y del DECO Cubano.
Gracias Eliana Crdenas.
Ms que nunca urge convertir los problemas en
oportunidades.
Venir, para ver, querer y salvar.

Aracaj, un Art Deco

escondido
Geo Darder
Entre las grandes urbes brasileas de San
Salvador de Baha y Recife en la costa atlntica
brasilea, se encuentra justo a mitad de
camino, una pequea ciudad, Aracaj, la capital
del estado ms pequeo de Brasil, Sergipe.
Aracaj fue fundada en 1855 y cuenta
actualmente con una poblacin cercana al
medio milln de personas. Pues en este lugar
remoto lugar del subcontiente americano
tambin encontramos las reminiscencias del
Art Deco, para mostrar una vez ms que esta
expresin artstica cal profundamente la
esttica de toda una generacin fundacional del
progreso.

El Art Dec en la arquitectura

Holguinera
MSc. Angela C. Pea Obregn
La Ciudad de San Isidoro de Holgun, hoy
capital de la provincia homnima se localiza en
el centro norte de la regin oriental de Cuba.
Fue fundada en las primeras dcadas del siglo
XVIII como cabecera de un territorio marcado,
desde siglos antes, por la presencia de aldeas
indgenas de lengua aruaca. Limtrofe al norte
con el Ocano Atlntico recibi por Cayo
Bariay, en la baha de igual nombre, el arribo
del Almirante Cristbal Coln en octubre de
1492, hecho que grab el Encuentro mutuo
entre el viejo y nuevo mundos. Hacia el
este, en las aguas de la baha de Nipe, vino al
encuentro de los cubanos, en el ao 1612, la
imagen de la Virgen de la Caridad, Patrona del
pueblo de Cuba, que se venera en el Santuario
Nacional del poblado de El Cobre, en la
provincia de Santiago de Cuba.
Caracterizada la base econmica de la
regin por la crianza de ganado y cultivos de
subsistencia, la ciudad vino a consolidarse
urbansticamente en las primeras dcadas del
siglo XX. Grandes inversiones de capital de
procedencia norteamericana en las industrias
ferroviarias, azucarera y minera, permitieron
el intercambio econmico y cultural entre
el territorio que hoy conforma la provincia
de Holgun y ciudades de los Estados
Unidos de Norteamrica. Esa interrelacin,
impulsada adems por la propaganda y
viajes de negocios, estudios o de placer de
cubanos, y en particular de holguineros, hasta
ese pas, quien, sabe, fueran las causas de
que la sociedad holguinera de esa poca,
sintiera un gusto especial por el Art Dec, y
construyera, a su escala de ciudad municipal,
caracterizada por races campesinas, una
variada temtica de pequeos edificios y
viviendas con elementos decorativos propios
de ese estilo, los que, adems de modernos,
les resultaba econmicos, y sobretodo se
adaptaban fcilmente a los distintos sistemas
constructivos. La presencia del Art Dec
provoc en Holgun la puesta al da en materia
del diseo decorativo y arquitectnico.
Se edificaron viviendas, teatros, iglesias,

hospitales, logias, clnicas, conventos, escuelas,

centros escolares, almacenes, comercios,
arquitectura funeraria, entre otras tipologas
arquitectnicas.
El Art- Dec hace su aparicin en Holgun
tamizadamente a finales de la dcada de 1930
en viviendas y teatros, se disemina por el
centro histrico, algunos barrios y ciudades
del territorio, con un carcter renovador que
rebasa la dcada de 1940 y se extender an
hasta los aos 50. En un primer momento
predominar el sentido vertical de las obras
pero pronto asimilar la tendencia Streamline
hacia la horizontalidad y lneas curvas,
principalmente hacia el ngulo de las esquinas
de calles.
A partir de 1937, aparecen las primeras
viviendas en un periodo de transicin del
eclecticismo, transformando los pretiles
abalaustrados y arcadas interiores a la forma
de pirmide escalonada. Esta relacin que
se establece entre los dos estilos marcar
mayoritariamente la vivienda del periodo
tratado, aunque existen algunos ejemplos en que
se aprecian los elementos dec bastante puros.
El 27 de octubre de 1938 se inauguraba
la primera obra Art Dec en la ciudad. Se
trataba del Teatro Frexes, obra del arquitecto
holguinero Alfredo Escalona Mastrapa, de
lneas rectas y diseo escalonados en los vanos,
cercha de madera para el techo y capacidad
para 1864 localidades.
Un ao ms tarde el 2 de junio de 1939 se
inauguraba el ms importante teatro holguinero
de todos los tiempos por la Sucesin de
Wenceslao Infante, nombre que tom el
coliseo. Su imagen repercuti en un revuelo
artstico-arquitectnico que rompi con la
arquitectura tradicional construida hasta
entonces, y fue copiado por vecinos que
recrearon en sus viviendas los elementos
decorativos del teatro.
Fue proyectado y dirigido por el arquitecto
habanero Saturnino Mario Parajn, quien era
ya famoso en el pas, con la obra del Teatro
Fausto (1938) en el Paseo del Prado, con la
cual obtuvo Medalla de Oro. El Infante fue

presupuestado en $200,000.00, usndose en

su construccin el ms sofisticado sistema
estructural a base de acero, comercializado
y montado por la Casa Juaristi, con sede en
La Habana, y se le colocaron los equipos de
proyeccin ms avanzados para ese entonces
en el mundo, iguales a los exhibidos en la feria
Comercial de Nueva York ese mismo ao de
1939.De planta rectangular, tres niveles de
piso, con capacidad para unas 3000 localidades,
le fueron agregados dos cuerpos laterales que
se integraron al diseo, destinados a comercios
y oficinas. En su fachada predominan los
motivos geomtricos, paos decorativos y la
lnea vertical con terminacin en pinculos,
y se expresaba adems por una gama
pictrica en la que prevaleca el color piedra
de su terminacin y los paos decorativos en
terracota. De noche esa riqueza decorativa
se enalteca con luces azules de nen a todo
lo alto y centro de su fachada y sobre la
marquesina que exhiba el nombre del teatro.
Interiormente tambin fue decorado con
elementos usados por el Art Dec. Pilastras
decoradas con lneas en zig-zag y grecas sobre
la boca del escenario, complementada por
los diseos de vanos escalonados y el de los
grandes ventanales de cristal en posiciones
geomtricas que anteceden a los tres balcones
de la fachada.
Otro destacado arquitecto habanero, pero,
radicado en Holgun donde desarrollo su
obra, la que en toda la dcada de 1940
trabaja este estilo en proyectos de edificios
de apartamentos, viviendas, rehabilitaciones y
en instituciones no estatales como el Colegio
Mdico de Holgun, magnifica obra de lnea
vertical decorada con las de tipo zig-zag en
su fachada. El saln de reuniones tambin fue
decorado con elementos Art Dec, a base de
escocas y paos decorativos de color amarillo
sobre el blanco de sus muros.
Otros edificios Art Dec construidos en la
localidad fueron proyectados por el arquitecto
santiaguero Ildefonso Moncada Madariaga,
entre ellos edificios mixtos y residencias de
la clase alta; y el habanero Juan Abalo Bartlet,
entre finales de la dcada de 1930 y la de
1940, cuando apenas los arquitectos Escalona y
Menndez comenzaban su labor en la ciudad.

103

Al tratar el estilo en la ciudad de Holgun,

no podemos dejar de mencionar la obra de
mayor envergadura construida durante el
periodo de 1939 a 1944 y que formaba parte
de un amplio plan nacional llevado a efecto
por el Coronel Fulgencio Batista, Presidente
de la Repblica desde 1940 a 1944. Nos
referimos al Instituto Tcnico de Holgun
(ITH) Calixto Garca.
Inaugurado el 23 de febrero del ao 1944,
la obra no es nica en el pas, ya en 1936
el proyecto se haba realizado en Ceiba del
Agua, provincia Habana, pero el de Holgun
fue ampliado, a un total de de 12 inmuebles:
centro escolar, teatro, pabellones para varones
y hembras (1200 capacidades), biblioteca,
hemeroteca, clnica, talleres con imprenta,
comedor, cocina con panadera, alojamiento
para profesores, acueducto, etc.
La direccin general del proyecto estuvo
a cargo del ingeniero Cristbal Daz, y
trabajaron en su ejecucin en distintos
momentos los ingenieros: Juan Llinas, Manuel
Gartey, Vzquez Tobalina y Manuel de Jess
de Gngora.
El conjunto fue edificado, en el sitio La Pantoja,
enfrentado a la Carretera Central va Habana,
en un espacio natural donde realmente resulta
sorprendente la magnitud de la obra y la
riqueza arquitectnica y artstica que posee.
Logrado por distintos bloques de edificios
articulados por hermosas reas verdes y viales,
en sus diseos predominan los entrantes
y salientes y paos decorativos a base de
elementos geomtricos calados, entre ellos el
edificio central con su gran vestbulo en cuyo
piso de terrazo se encuentra al centro el
logotipo del centro escolar y detrs de este, el
hermoso teatro, an autentico, con su diseo
floral calado.
La ciudad en la dcada de 1950 recibir an
elementos del Dec. Entre las obras edificadas
entonces se distinguen el Hotel Tauler, actual
Hotel Turquino, proyectado por el arquitecto
J. E. O`Bourque, de cinco niveles, trabajado
con la variante del Streamline, y el Cine
Roxy (Bara) con un coronamiento de lneas
verticales, expresado como un mural sobre la
marquesina que lo preside, obra del arquitecto

104

Luis F. Rodrguez Columbi.

Debe destacarse que, algunas de las viviendas
de la ciudad, como fue la casa de Ignacio Wong,
trabajaron maestros del patio, elaborando
los diseos de los paos y la carpintera: los
albailes y carpinteros Juan y Elpidio Tejeda y el
yesista y artista autodidacto Pedro Machado.
En ciudades municipales de la provincia, como
Banes y Sagua de Tnamo principalmente,
encontramos valiosos ejemplos del Art Dec.
La primera, con significativas relaciones con
los Estados Unidos de Norteamrica por la
presencia de la United Fruit Company, desde
los primeros aos del siglo XX se caracteriz
por construcciones de madera exportadas desde
ciudades del norte, con la particularidad de que,
maestros carpinteros de la localidad, introdujeron
valiosos elementos, pero entre las dcadas
de 1930-1940 se vio atrada por el Art Dec
y edific un variado e importante repertorio:
cine, iglesia, casa parroquial, convento, escuelas,
comercios, logias, hospitales, entre otras
tipologas funcionales. Muchas de estas obras
fueron proyectadas por el arquitecto saturnino
Mario Parajn, como fue el cine Hernndez que
rememora al Fausto habanero.
Por su parte Sagua de Tnamo, poblacin
que antes de 1876 perteneca a Guantnamo,
conserva una arquitectura eclctica donde
predominan los elementos geomtricos, y en
su parque central Jos Mart, se alza la iglesia
catlica Santsima Trinidad (1878), presidida por
una esbelta torre de lneas verticales, rematada
por una cruz, erigida en el ao 1952.
Otras ciudades, entre las que se encuentran
Gibara, Buenaventura y Cueto edificaron al estilo
Dec modestas viviendas, comercios y edificios.
En fin, a manera de resumen, al tratar la
significacin del Art Dec en Holgun podemos
aseverar que sent tradicin. Incorpor a la
ciudad nuevas imgenes culturales, renovando
la arquitectura anterior, arcaica y de carcter
rural, permiti que proliferaran edificios de
mayor altura, ya mixtos y de apartamentos,
renov la vida urbana con teatros y hoteles,
y hoy, en sus calles, repartos y barrios
suburbanos se conservan valiosos exponentes
como parte integrante del patrimonio
holguinero.

Santiago de Cuba a las puertas de

la modernidad
Elidar Puente San Milln
Introduccin
El Art Dec constituye parte importante
del patrimonio arquitectnico desarrollado
en Cuba durante la primera mitad del siglo
XX. Esta tendencia ha sido valorada por
reconocidos historiadores y crticos de la
arquitectura iberoamericana como Roberto
Segre, Carlos Sambricio, Eliana Crdenas,
Pilar Hernndez, Luz Merino, Lohania Aruca,
Eduardo Lus Rodrguez, entre otros; quienes
le han otorgado gran significacin por su amplia
difusin y por su papel primordial como puerta
de entrada al Movimiento Moderno.
En Santiago de Cuba, segunda ciudad en
importancia y poblacin del pas, la expresin
de este estilo se torna diversa, y asume rasgos
identitarios singulares. Su Centro Histrico
en particular contiene ms de doscientas
edificaciones de influencia Dec surgidas en
las dcadas del treinta y cuarenta, perodo
que coincide con los sucesos del terremoto
de 1932 que afect en gran medida las
construcciones existentes en la ciudad. La
proliferacin de estos cdigos, puestos de
manifiesto tanto en edificios pblicos como de
viviendas, constituy una alternativa decorosa
ante la situacin por la que atravesaban los
habitantes y la urbe.
En la actualidad estos inmuebles son sometidos
a constantes transformaciones y muestran
un alto nivel de deterioro, lo que conduce
a la prdida paulatina de los valores y la
autenticidad de esta arquitectura. Por tanto, se
hace necesario propiciar el reconocimiento y la
revalorizacin de este valioso patrimonio.
Antecedentes histricos
El contexto temporal en el que se desarroll
el Art Dec en Cuba estuvo limitado
primero, por el perodo de mandato poltico
del General Gerardo Machado, quien inicia
en 1925 e insiste en permanecer en la
presidencia respaldado por una reforma

constitucional; y despus por la segunda

dictadura militar de Fulgencio Batista iniciada
en 1952 tras un golpe de estado. La etapa
republicana (1902-1958) se caracteriz por
los grandes contrastes en el orden poltico,
econmico y sociocultural.
La ciudad de Santiago de Cuba no qued
exenta a lo que ocurra en el pas en este
perodo, siendo la problemtica en la zona
Oriental ms compleja debido a la situacin de
atraso que vivan estas ciudades alejadas de la
capital. El desarrollo econmico de Santiago
de Cuba beneficiaba a un pequeo grupo de
familias de la alta burguesa, quienes an as
manifestaban frustracin ante la supremaca del
capital forneo que controlaba el territorio a
travs de las enormes compaas y empresas
norteamericanas.
Esta influencia tambin se expresaba en el
mbito cultural, manifestndose sobre todo
en las relaciones de la sociedad adinerada,
pues [] los burgueses cubanos educaban
a sus hijos en los colleges y universidades
norteamericanos, militaban en organizaciones
sociales de origen norteamericano - Vista
Alegre Tennis Club, el Club San Carlos,
el Ciudamar Yacht Club, Country Club- y
copiaban en sus ms mnimos detalles el modo
de vida estadounidense.
Sumada a esta situacin poltica, econmica y
social se evidenciaba el abandono de la ciudad
por parte del gobierno. Dismiles artculos de
la revista Arquitectura y Urbanismo , y del
Boletn Accin Ciudadana de Santiago de Cuba
, publicados en los aos treinta y cuarenta,
se refieren a la necesidad de equilibrar las
inversiones y otorgar importancia al desarrollo
urbano de la Capital del Oriente de Cuba.
Si bien la ciudad contaba con el alumbrado
elctrico, tranva y ferrocarril desde inicio
de siglo; le falt por mucho tiempo servicios
bsicos como: el acueducto, el alcantarillado y
la pavimentacin de sus calles.
A inicios de la dcada del treinta tiene lugar
en Santiago de Cuba un fenmeno ssmico de
considerable intensidad. El terremoto de 1932
qued registrado en la historia como uno de
los hechos ms tristes para la localidad, que

afect aproximadamente el 80 porciento de las

construcciones existentes.
Resulta significativo que la fecha de datacin de
las primeras edificaciones Art Dec surgidas
en la ciudad coincide con el ao en que sucede
esta tragedia, lo que permite pensar que esta
situacin coyuntural, adicionada al deseo
acumulado de progreso de los habitantes,
condicion la elevada presencia de los rasgos
del renovador estilo en Santiago de Cuba.
Arquitectura Art Dec en Santiago de Cuba
La arquitectura Art Dec est presente en
la trama histrica de la ciudad, y se extiende
adems a los barrios y repartos de nueva
formacin, pues la ciudad haba experimentado
un crecimiento importante en la primera
mitad del siglo XX, dando lugar a los Repartos
de Vista Alegre, Sueo y Santa Brbara y a
un cordn de barrios obreros alrededor del
centro tradicional como: Veguita de Galo,
Chicharrones, Mariana de la Torre, Flores, Los
Olmos, San Pedrito, entre otros.
La apropiacin del Art Dec fue mayor
por parte de la pequea burguesa y el
proletariado, debido a ello su expresin
formal es mayoritariamente sobria, teniendo
su esencia en la variedad compositiva y el
uso de materiales discretos. Los inmuebles
dedicados a la funcin habitacional, en todas
sus tipologas, no sobrepasan los cuatro niveles,
presentan remates geometrizados y pilastras
adosadas al plano de fachada que enfatizan la
verticalidad de la construccin, y elementos
decorativos con diseos de figuras geomtricas
simples como el rombo o el cuadrado.
Dentro de los ejemplos ms relevantes
se encuentran: el edificio de vivienda en
apartamentos de la calle San Gernimo No
351 esquina Reloj en el Centro Histrico y la
vivienda individual ubicada en calle 4 No 253
del reparto Vista Alegre.
A pesar que la vivienda es el tema donde
mayor difusin alcanz el estilo, es preciso
referir la existencia en la ciudad de importantes
exponentes asociados a la funcin social como
los almacenes de Belleau y Hermanos, la
tienda por departamentos El Encanto, el teatro

Oriente, el desaparecido teatro Aguilera y el

colegio Hermanos La Salle; los cuales presentan
caractersticas similares a las manifiestas en la
arquitectura domstica, aunque poseen mayor
altura y diseos con alto grado de elaboracin,
respondiendo a la funcin que desempean.
Bajo la iniciativa estatal surgen adems algunas
obras que se caracterizan por su marcada
monumentalidad. Dentro del tema militar
se construye el Cuartel Moncada, la Crcel
Provincial de Oriente, un Panten-capilla para
las Fuerzas Armadas, un conjunto de viviendas
de madera para los alistados, y el Palacio de
Justicia que en el proyecto inicial mostraba
los rasgos del Art Dec y termin siendo un
claro exponente de la llamada arquitectura
Monumental Moderna. Como parte de la
campaa contra la tuberculosis se desarrollan
otras obras de carcter social, como el
Sanatorio Ambrosio Grillo y el Dispensario
antituberculoso F. S. Hartmann.
En el Centro Histrico se encuentra una
muestra significativa de obras Art Dec.
Este mbito urbano, declarado Monumento
Nacional en 1979, destaca por su marcada
centralidad y el valor patrimonial que
posee la zona, otorgado por la antigedad
y la presencia de edificaciones de todos los
perodos evolutivos de la arquitectura y la
ciudad. Se caracteriza de forma general, por
la adaptacin de un trazado irregular sobre
una topografa cambiante, y el desarrollo de
una trama compacta definida por manzanas
cuadradas, rectangulares y trapezoidales, lotes
yuxtapuestos y edificios medianeros, que
establecen la presencia de la planta con patio
interior.
En este contexto la influencia Art Dec
se desarroll en dos variantes, la primera
represent slo un cambio formal a nivel
de fachada en las edificaciones de la etapa
hispnica, mantenindose intacta la disposicin
tradicional de los espacios, organizados
alrededor del patio interior. Este hecho
estuvo condicionado por la propia estructura
y morfologa urbana del Centro Histrico,
donde la medianera entre construcciones
constituye el factor determinante. De esta
forma, se evidencia que todas las viviendas

105

individuales se desarrollan dentro de esta

variante, predominando la planimetra en forma
de L, U y C.
La segunda variante, promovida en menor
medida, dio lugar a las construcciones de
nueva planta. Esta evolucin de los esquemas
funcionales se manifiesta fundamentalmente
en los edificios pblicos y en los edificios de
apartamentos. La necesidad de adaptar dichos
modelos edificatorios al clima de la localidad
potenci la presencia de patinejos en edificios
medianeros, y el desarrollo de plantas en
forma de peine para edificios ubicados en lotes
exentos, como el Cuartel Moncada (Ciudad
escolar 26 de Julio).
La documentacin encontrada en el Archivo
Histrico Municipal permiti conocer los
nombres de los principales arquitectos y
maestros de obras que proyectaron con los
cdigos del Art Dec. Se destaca la produccin
de experimentados profesionales como:
Antonio Bruna Danglad, Ulises Cruz Bustillos,
Gerardo Vega Wright, Sebastin Ravelo
Repilado, Jos Federico Medrano, Idelfonso
Moncada, Francisco Ravelo Repilado y Felipe

106

Fontanills Roca. Se pudo precisar tambin

el perodo de desarrollo del estilo, el cual se
enmarc entre los aos 1932 y 1948 segn las
fechas de proyecto, y la etapa de auge asociada
al nmero de obras proyectadas se refleja
entre 1935 y 1941.
La evolucin que alcanza la arquitectura
Art Dec se reflejada sobre todo en los
componentes formales a nivel de fachada.
En estas edificaciones se percibe la continua
simplificacin de los elementos ornamentales,
pues en la primera dcada de desarrollo se
encuentran obras de superficies texturadas,
decoradas a partir de incisiones verticales
u horizontales, con motivos geometrizados
en las pilastras y el pretil, azulejos en forma
de rombo imprimiendo colorido al plano
de fachada, as como diseos elaborados en
herrera de lucetas y barandas. Sin embargo,
en los aos cuarenta la decoracin disminuye
paulatinamente hasta quedar identificado el
estilo exclusivamente por la presencia de
pilastras y el escalonamiento del pretil.
En los interiores la ornamentacin se manifiesta
fundamentalmente en los plafones para

lmparas y en el elemento divisorio entre

las dos primeras crujas, donde se localizan
espacios de uso social. Este ltimo asume
mltiples formas, que se corresponden con
las expresiones utilizadas a nivel de fachada,
mostrndose de igual modo la combinacin
del Art Dec con estilos precedentes o
posteriores.
Finalmente se puede plantear que la
arquitectura Art Dec en Santiago de Cuba,
y en su Centro Histrico particularmente, se
desarroll en las dcadas del treinta y cuarenta,
coincidiendo con el perodo de recuperacin
de la ciudad despus del terremoto de 1932.
En toda la urbe existen exponentes que
constituyen hitos locales, y un considerable
nmero de viviendas que analizadas en su
conjunto aportan identidad a la imagen urbana
de distintos sectores.
Estas obras, aunque en su mayora modestas,
constituyen parte indisoluble de la memoria
histrica de la ciudad de Santiago de Cuba,
variante distintiva del quehacer arquitectnico
en la zona Oriental del pas que merece ser
conservada.