E Commerce and Internet Marketing Course Outline
E Commerce and Internet Marketing Course Outline
E Commerce and Internet Marketing Course Outline
2. E-Marketplaces:
Structure,
Mechanisms,
Economies
and
Impacts
3. Legal
and
Ethical
Issues
in
E-Commerce
and
Internet
Marketing
No.
of
Hours
13.5
hours
E. Permission
Marketing
1. Customer
Relationship
Management
2. Use
of
Email
as
Medium
3. Newsletters,
Wikis
and
RSS
Feeds
4. Personalization
5. Mobile
Marketing
F. Online
Consumer
Behavior,
Market
Research
and
Advertisement
1. Learning
about
Consumer
Purchasing
Online
2. Personalization,
Loyalty,
Satisfaction
and
Trust
in
EC
3. Market
Research
for
EC
4. Web
Advertising
5. Online
Advertising
Methods
6. Advertising
in
Social
Networks
and
the
Web
2.0
Environment
7. Special
Advertising
Topics
G. E-Commerce
Security
&
Fraud
Protection
1. The
Information
Security
Problem
13.5 hours
2.
3.
4.
5.
H. Social
Media
Marketing
1. Consumer
Generated
Content
2. Social
Networks
and
Online
Communities
3. Blogging
4. Viral
Marketing
5. Online
Public
Relations
and
Reputation
Management
I. Electronic
Commerce
Payment
Systems
1. The
Payment
Revolution
2. Using
Payment
Cards
Online
3. Smart
Cards
4. Stored
Value
Cards
5. E-micropayments
6. E-checking
13.5 hours
J.
VI.
Huang,
W.W.,
et.al
(2008).
Global
Mobile
Commerce,
1st
Edition.
161
Global
Laudan,
K.C.
and
Traver,
C.G.
(2012)
E-Commerce
2012
8th
Edition.
Pearson
Education
Unlimited,
Harlow,
England
Lehman,
C.M.
and
Dufrene,
D.D.
BCOM3
2011-2012
Edition
South-Western
Cengage
Learning
Miletsky,
J.
(2010).
Principles
of
Internet
marketing:
new
tools
and
methods
for
web
developers.
Boston,
MA:
Course
Technology,
Cengage
Learning.
Orcullo,
W.
A
(2010)
Principles
of
eCommerce/
eBusiness,
1st
edition
Rex
Bookstore
,
Inc.
Smapaloc
Manila
Szetela,
D.
and
Kerschbaum,
J.
(2010)
Pay
Per-Click
Search
Engine
Marketing:
An
Hour
a
Day.
1st
edition.
Wiley
Publishing
Inc.
Indianapolis,
Indiana
Turban,
E.,
et.al.
(2011)
Introduction
to
Electronic
Commerce,
3rd
edition.
Pearson
Education,
Inc.
Upper
Saddle
River,
New
Jersey
VII.
b. Online
Journal
ProQuest:
International
Journal
of
Internet
Marketing
and
Advertising;
Olney.
ProQuest:
International
Journal
of
Cases
on
Electronic
Commerce;
Hershey.
ProQuest:
International
Journal
of
Electronic
Commerce;
Armonk.
Course
Requirements
A.
B.
C.
D.
E.
F.
G.
VIII.
Quizzes
Periodic
Examinations
Graded
Class
Participation
Student
Blogs
Written
Analysis
of
the
Case
Graded
Reporting
Webpage
Grading
System
Midterm
Grade
Prelim
Examination
Midterm
Examination
Class
Standing
Total
25%
25%
50%
100%
Final
Grade