Scribd Logo
Upload

Welcome to Scribd!

  • 87 views

    Anayo Awuzie's Portfolio

    Uploaded by

    Anayo A
    A range of content creation across video, marketing, social media, editorial, and blogging by Anayo Awuzie.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Anayo Awuzie's Portfolio

    Uploaded by

    Anayo A
    87 views17 pages
    A range of content creation across video, marketing, social media, editorial, and blogging by Anayo Awuzie.

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    A range of content creation across video, marketing, social media, editorial, and blogging by Anayo Awuzie.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    87 views17 pages

    Anayo Awuzie's Portfolio

    Uploaded by

    Anayo A
    A range of content creation across video, marketing, social media, editorial, and blogging by Anayo Awuzie.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 17

    Anayo Awuzie

    Writer | Content Strategist |


    Social Media Specialist
    Email: aawuzie@gmail.com

    As StyleBlazers first-ever Editorial Assistant, I worked closely with the Managing and Senior Editors
    to create engaging content for the sites 45 million monthly visitors, and helped the site find its
    audience. Through managing the sites social media (Tumblr, Twitter, Pinterest, and Instagram),
    contributing 4-5 articles daily (totaling over 450+ stories), researching story ideas, conducting
    interviews, and attending industry events, I played an integral role in growing the site to be one
    of the top online fashion destinations for women of color.
    My biggest project while there was our 50 States of Style tentpole. I interviewed over 50
    fashion bloggers from around the country, wrote fun copy for each of their profiles, and
    compiled their best photos into individual galleries. The 50 States of Style tentpole helped put
    StyleBlazer on the map in the digital fashion content space.

    Molly's

    A Fashion & Beauty Social Shopping Site


    LookMazing, Inc. is a budding startup based in San Francisco, CA. It is a fashion and beauty
    social network for individuals to showcase their personal style through photo looks that can be
    easily shopped and shared. I worked closely with the founder as the Editorial Director, and
    focused mainly on building relationships with bloggers, writing features, creating email
    marketing campaigns, as well as marketing materials for some of LookMazing's many events
    around the Peninsula.

    Email marketing

    Zuvaa is an online African marketplace for designers around the world to sell their Ankara-based
    handmade designs. I was part of the original founding group for Zuvaa, and worked with two
    others to launch the site. I handled vendor relations, site inventory, and I occasionally created
    email campaigns for the site when we had flash sales.

    Email marketing

    Email marketing

    '

    FREELANCE

    Spring Coats: The short and sweet of it SF Gates fashion blogged, SF Unzipped

    5466 Mayland Ave San Jose, CA 95138 /// (408) 218-7755 /// aawuzie@gmail.com
    EDUCATION

    Santa Clara University, June 2012


    Santa Clara, CA
    B.A.| Communications | Minor in Sociology

    SKILL

    Computer: CMS (Wordpress; Movable Type; Blogger), Windows and Mac OS; Microsoft Office; Adobe
    Photoshop & Photoshop Elements; InDesign; AVID Xpress; Quickbooks

    WORK
    EXPERIENCE

    Moguldom Media Group, Inc. (New York, NY)


    July 2013 February 2015
    StyleBlazer Editorial Assistant (previously an intern from June 2013-July 2013)

    Created slideshows and feature stories with maximum viral potential averaging 300,000 page views/week

    Copyedited and researched engaging story ideas to contribute 4-5 fresh posts daily

    Conducted interviews with high-profile celebrities and personalities such as Estelle & Hayley Hasselhoff

    Handled @StyleBlazer Twitter, Tumblr and Instagram accounts & produced social media

    Created Up & Comers column where I interviewed new designers, models and stylists every week

    Attended and reported on fashion industry events, shows, and product launches

    Conducted interviews, outreached bloggers, and compiled galleries for 50 States of Style tentpole
    Zuvaa
    March 2014-Present
    E-Commerce/Marketing Director

    Managed site inventory and helped grow Zuvaa sales to $13,000/month within 3 months of launch

    Communicated with vendors about pricing, sales, and stock levels

    Created e-mail marketing campaigns and drove Zuvaa traffic through SEO strategies

    Coordinated lookbooks and photo shoots with indie designers


    Century 21 Department Stores
    Freelance Copywriter

    Product copywriting across all Century 21 categories

    Provided content copy for online flash sales

    November 2013-January 2014

    LookMazing (San Francisco, CA)


    August 2012 April 2013
    Editorial Content Producer

    Promoted LookMazing via daily updates on social media outlets (Facebook, Twitter, Pinterest, and
    Tumblr) and conceptualized engaging social media campaigns

    Assisted with content generation for feature magazine posts, blogger photo shoots, and various
    marketing materials including press releases and brochures

    Managed blogger relations, set up marketing campaigns, and new blogger discovery

    Created original LookMazing newsletters which saw consistent weekly subscriber growth and
    engagement
    The Santa Clara Newspaper
    May 2011 June 2012
    Staff Reporter

    Researched news story topics and conducting interviews

    Wrote campus-based news stories weekly to be published in weekly newspaper

    Wrote article featured in November 9 issue exposing the ability of maintenance workers to enter into
    student housing without knowledge of student which resulted in an administrative change of how students
    are notified about maintenance happening in their dorm rooms
    Mission Media London (London, England)
    October 2010-December 2010
    Fashion PR Intern

    Prepared Media Kits to promote for clients

    Garnered publicity for clients through social media outlets such as Facebook and Twitter

    Monitored client exposure and buzz versus competitors in magazines

    Handled flow of incoming/outgoing clientele products

    Maintained fashion closet


    NBCUniversal,
    News Desk Intern

    Made beat checks, data entry of current and future news assignments

    Contributed content for NBCs online news site

    Coordinated guests for live shots and made tape dubs

    April 2009-August 2009

    You might also like