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    Technical Education & Research Institute: Department of Business Administration

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    vineet lalmuni
    This document is a summer training project report submitted by Priya Dubey to the Uttar Pradesh Technical University in partial fulfillment of an MBA degree. The report examines the buying behavior of customers towards Birla Sun Life Insurance Pvt. Ltd based on an 8-week summer training at one of their branches in Varanasi, India under the supervision of Sarvesh Mishra. The report includes chapters on introducing the company and topic, identifying the problem and objectives, research methodology, data analysis and findings, and provides conclusions and limitations.

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    Technical Education & Research Institute: Department of Business Administration

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    vineet lalmuni
    36 views12 pages
    This document is a summer training project report submitted by Priya Dubey to the Uttar Pradesh Technical University in partial fulfillment of an MBA degree. The report examines the buying behavior of customers towards Birla Sun Life Insurance Pvt. Ltd based on an 8-week summer training at one of their branches in Varanasi, India under the supervision of Sarvesh Mishra. The report includes chapters on introducing the company and topic, identifying the problem and objectives, research methodology, data analysis and findings, and provides conclusions and limitations.

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    This document is a summer training project report submitted by Priya Dubey to the Uttar Pradesh Technical University in partial fulfillment of an MBA degree. The report examines the buying behavior of customers towards Birla Sun Life Insurance Pvt. Ltd based on an 8-week summer training at one of their branches in Varanasi, India under the supervision of Sarvesh Mishra. The report includes chapters on introducing the company and topic, identifying the problem and objectives, research methodology, data analysis and findings, and provides conclusions and limitations.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    36 views12 pages

    Technical Education & Research Institute: Department of Business Administration

    Uploaded by

    vineet lalmuni
    This document is a summer training project report submitted by Priya Dubey to the Uttar Pradesh Technical University in partial fulfillment of an MBA degree. The report examines the buying behavior of customers towards Birla Sun Life Insurance Pvt. Ltd based on an 8-week summer training at one of their branches in Varanasi, India under the supervision of Sarvesh Mishra. The report includes chapters on introducing the company and topic, identifying the problem and objectives, research methodology, data analysis and findings, and provides conclusions and limitations.

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    Buying behavior of customer towards Birla Sun life

    Insurance Privet Limited


    Summer Training Project Report
    Submitted to
    Uttar Pradesh Technical University, Lucknow
    In partial fulfillment of the requirements of the degree of
    Master of Business Administration
    Prepared by:
    Priya Dubey
    MBA 3rd Semester
    Roll Number:
    Enrollment No.

    Training Supervisor:
    Mr. Sarvesh Mishra
    Branch manager
    Birla sun life insurance privet Ltd

    2013-14

    Department of Business Administration


    Technical Education & Research Institute
    Post-Graduate College Ghazipur233001 (U.P.)

    Certificate
    This is to certify that Priya Dubey, pursuing MBA 3rd Semester
    from this Instiute, has prepared the summer training project report
    entitled buying behavior of customer towards Birla Sun Life
    Insurance Pvt. Ltd in partial fulfillment of the requirements of the
    degree of Master of Business Administration from Uttar Pradesh
    Technical University, Lucknow, for the session 2013-2014.
    This report is based on summer training project undertaken by
    Priya Dubey a Birla Sunlife insurance Pvt. Ltd. & Varanasi under the
    supervision of Sarvesh Mishra during the period 8 week and fulfills the
    requirements of regulations relating to the nature and standard of MBA
    course of U. P. Technical University.
    I recommend that this project report may be sent for evaluation.

    Rahul Anand Singh


    Head, Dept. of Business Administration

    Declaration
    I, Priya Dubey, hereby declare that this summer training project
    report entitled buying behavior of customer towards Birla Sun life
    insurance privet Ltd has been prepared by me on the basis of summer
    training done at Birla sun life insurance privet Ltd Varanasi during the
    period 8 week under the supervision of Servesh Mishra.
    This project report is my bonafide work and has not been
    submitted in any form to any University or Institute for the award of any
    degree or diploma prior to the under mentioned date. I bear the entire
    responsibility of submission of this project report.

    30th August 2014

    PRIYA DUBEY
    MBA 3rd Semester
    Department of Business Administration
    Technical Education & Research Institute
    P. G. College, Ghazipur

    INDEX OF CONTENTS
    Preface
    Acknowledgement
    CHAPTER-1
    Introduction of the company
    Introduction of the topic
    CHAPTER-2
    Problem
    Objective
    Importance
    Scope
    CHAPTER-3
    Research methodology
    CHAPTER-4
    Data analysis & interpretation
    CHAPTER-5
    Finding & recommendation
    CHAPTER-6
    Conclusion & limitation
    Annexure
    Bibliography

    CHAPTER-1
    Introduction of consumer behavior

    (Birla Sun Life Insurance Pvt. Ltd)

    CHAPTER-2
    Problem
    Objectives
    Importance
    Scope

    CHAPTER-3
    RESEARCH METHODOLOGY

    CHAPTER-4
    DATA ANALYSIS
    &
    INTERPRETATION

    CHAPTER-5
    Findings
    &
    Recommendation

    CHAPTER-6
    Conclusions
    &
    Limitation

    Bibliography

    Annexure

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