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    Data Analysis and Interpretation

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    projectbms
    The document discusses research methodology used in a study about online and traditional shopping. It describes the following: 1) The research used a convenience sampling technique to survey 100 customers between ages 16-35 in Nungambakkam, Chennai. 2) Both primary research through questionnaires and secondary research of publications were used for data collection. 3) The data found that most respondents were male, aged 16-25, and preferred traditional stores over online shopping due to inability to examine product quality online. However, online shopping was found to save time. 4) Google was the main way online stores were discovered, and customers were highly satisfied with on-time product deliveries from e-commerce sites

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    Data Analysis and Interpretation

    Uploaded by

    projectbms
    6K views12 pages
    The document discusses research methodology used in a study about online and traditional shopping. It describes the following: 1) The research used a convenience sampling technique to survey 100 customers between ages 16-35 in Nungambakkam, Chennai. 2) Both primary research through questionnaires and secondary research of publications were used for data collection. 3) The data found that most respondents were male, aged 16-25, and preferred traditional stores over online shopping due to inability to examine product quality online. However, online shopping was found to save time. 4) Google was the main way online stores were discovered, and customers were highly satisfied with on-time product deliveries from e-commerce sites

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    The document discusses research methodology used in a study about online and traditional shopping. It describes the following: 1) The research used a convenience sampling technique to survey 100 customers between ages 16-35 in Nungambakkam, Chennai. 2) Both primary research through questionnaires and secondary research of publications were used for data collection. 3) The data found that most respondents were male, aged 16-25, and preferred traditional stores over online shopping due to inability to examine product quality online. However, online shopping was found to save time. 4) Google was the main way online stores were discovered, and customers were highly satisfied with on-time product deliveries from e-commerce sites

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    6K views12 pages

    Data Analysis and Interpretation

    Uploaded by

    projectbms
    The document discusses research methodology used in a study about online and traditional shopping. It describes the following: 1) The research used a convenience sampling technique to survey 100 customers between ages 16-35 in Nungambakkam, Chennai. 2) Both primary research through questionnaires and secondary research of publications were used for data collection. 3) The data found that most respondents were male, aged 16-25, and preferred traditional stores over online shopping due to inability to examine product quality online. However, online shopping was found to save time. 4) Google was the main way online stores were discovered, and customers were highly satisfied with on-time product deliveries from e-commerce sites

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    Data analysis and Interpretation

    RESEARCH METHODOLOGY
    Every project work is based on certain methodology, which is a
    way to systematically solve the problem or attain its objectives.
    It is a very important guideline and lead to completion of any
    project work through observation, data collection and data
    analysis.
    According to Clifford Woody:
    Research Methodology comprises of defining & redefining
    problems, collecting, organizing &evaluating data, making
    deductions &researching to conclusions..
    RESEARCH DESIGN
    A research design is a framework or blueprint for conducting
    the marketing research project. It specifies the details of the
    procedures necessary for obtaining the information needed to
    structure and/or solve marketing research problem.
    On the basis of fundamental objectives of the research we can
    classify research design into
    1)EXPLORATORY
    2)CONCLUSIVE RESEARCH

    SAMPLING PLAN
    1) SAMPLING TECHNIQUE USED:
    This research has used convenience sampling technique.
    Convenience sampling technique: Convenience sampling is used in
    exploratory research where the researcher is interested in getting an
    inexpensive approximation of the truth. As the name implies, the
    sample is selected because they are convenient.
    2) SELECTION OF SAMPLE SIZE: 100
    For the study, a sample size of 100 has been taken into
    consideration.
    3) POPULATION: Customer who does shopping both traditional
    and online.
    4) SAMLING FRAME: Nungambakkam, Chennai

    DATA COLLECTION
    As it is already to be known that there are two types of Data
    Collection methods which are as following:-Primary Research &
    Secondary Research.

    Primary Research
    Primary research (also called field research) involves the
    collection of data that does not already exist. This can be
    through numerous forms, including Questionnaires and
    telephone interviews amongst others.
    Secondary Research
    Secondary research ( also called desk research) involves the
    summary, collation and/or synthesis of existing research rather
    than primary research, where data is collected from, for
    example, research subjects or experiments.
    In doing this research the both methods are being used.
    The Questionnaires are being prepared and filled through the selected
    sample size from the selected field.
    The Secondary data is being collected from different magazines and
    newspapers. For the Literature of review certain online journals has also
    been collected.

    Age
    16-25
    26-35
    46-60

    Number of responses
    75
    24
    1

    Age
    16-25

    24%

    26-35

    46-60

    1%

    75%

    From the above diagram we can say that 75% of the respondents fall in the age
    bracket of 16-25 and 24% of the respondents in the age bracket of 26-35 and the
    remaining 1% in the age bracket of 46-50.
    Gender
    Female
    Male

    No of responses
    25
    75

    Gender
    Female

    Male
    25%

    75%

    From the above diagram it can be seen that 75% of the respondents are Male
    whereas the remaining 25% are female.

    Which mode of shopping do you prefer?


    Online
    Traditional stores

    Number of responses
    34
    66

    Which mode of shopping do you prefer?


    Number of responses
    66

    34

    From the above diagram we can infer that 66% of respondents still prefer brick
    and mortar stores over online shopping whereas only 34% actually find online
    shopping more convenient.

    What are the reasons for not shopping online


    Cannot check quality and genuinity of product
    i do shop online for electronic items while others i prefer to do it offline. just to enjoy the
    pleasure of shopping
    No physical examination of product possible
    Spamming advertisement
    Will prefer online only

    Number of
    responses
    47
    1
    36
    12
    4

    What are the reasons for not shopping online?


    Number of responses
    47
    36

    12
    1

    From the above diagram we can infer that 47% of the respondents do not shop
    online as they feel quality and genuinity of the product cannot be examined
    whereas 36% feel that they cannot actually examine how the product looks and
    feels, 12% of the respondents feel shopping online will result in advertisement
    spamming, 4% of the respondents feel that shopping online may lead to security
    problems like hacking of their passwords and accounts and a meagre of 1% feel
    there might be other problem.

    What are the reasons for purchasing online?


    Low product price
    Transparent pricing
    Price and product quality comparison
    24*7 open
    Product review, rating and comments available
    Helps to remember your choice of products
    Suggestions based upon your shopping patterns
    Saves time
    All products under one roof
    Others

    Number
    oof
    responses
    46
    7
    31
    0
    31
    5
    23
    69
    37
    0

    What are the reasons for purchasing online?

    Number oof responses

    From the above diagram it can be inferred that most of the respondents shop
    online as they feel the cost is less, product can be compared, decision can be
    made seeing the reviews, and also it saves time whereas very few respondents
    chose pricing and availability as the reasons.

    How do you feel the Internet is changing the traditional in-store shopping
    due to online stores the retailers are offering equivalent discounts to attract cuatomers
    Payment process
    Product order process
    Product selection process
    Refund benefits
    Replacement option

    Number of
    responses
    3
    24
    7
    44
    11
    11

    How do you feel the Internet is changing the traditional in-store shopping

    Number of responses

    The main benefit which the respondents see in online shopping is the wide
    range of products available under one roof , unlike traditional stores where the
    customer needs to visit different stores for shopping different products also the
    easy payment options like EMI and discounts along with return back policy and
    refund benefits attracts a large number of customers to shop online.

    Technology which attracts you to shop online


    Good website performance
    Ease of placing order
    On-time delivery
    Supplier's rating
    Support order tracking/information

    Number of responses
    39
    66
    33
    12
    35

    Technology which attracts you to shop online

    Number of responses

    Online shopping helps to place an order with ease without any hassle and
    with the capacity to handle millions of customers at the same time also
    with delivery guarantees being made by almost every e commerce giant
    like flipkart and amazon more and more people are choosing online
    shopping.

    How do you usually find your online store?


    Google search
    Yahoo! Search
    Facebook ad or post
    Twitter tweet or ad
    Loyal customer
    Other online ad
    Television of print ads

    Number of responses
    88
    1
    32
    0
    15
    23
    23

    How do you usually find your online store?

    Number of responses

    The above image shows that google is the main source by which people find
    their preferred online stores followed by ads on facebook, television and other
    online ads displayed while browsing websites also word of mouth
    communication from friends, relatives helps people choose a particular e
    commerce site.

    How satisfied are you with the


    products you order from ecommerce sites?
    Quality
    Products matching the description
    Look and color
    Pricing
    Shipping options
    Customer service
    Overall navigation

    1
    20
    8
    17
    15
    18
    9
    8

    2
    13
    22
    19
    27
    19
    23
    28

    3
    19
    21
    7
    15
    24
    22
    19

    4
    23
    36
    23
    15
    20
    25
    25

    5
    25
    8
    18
    12
    20
    22
    21

    36

    28

    27
    25
    23
    20

    22
    21

    19

    19
    17

    25
    23
    22 22

    24

    23

    19
    18

    18

    25
    21

    2020

    19

    15 1515
    13

    12
    8

    9
    7

    The maximum satisafaction is from the products exactly matching the


    description on the site followed by the overall website, pricing of the products,
    quality, customer service offered b the company after the order has been
    delivered.

    How do the e-commerce sites meet your overall


    Customer experience/expectations?
    Order status are communicated quickly and on time
    Product often delivered on time
    Others

    Number of responses
    7
    19
    0

    How do the e-commerce sites meet your overall Customer experience/expectations?

    Number of responses

    The above image shows that the customers are highly satisfied with the
    deliveries which are often done on time

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