4Cable TV International Inc.

Business Plan & Guidance

www.4cable.tv
Ticker: CATV

4Cable TV International Inc.

Business Plan
www.4cable.tv

TABLE OF CONTENTS
1. Disclaimer
Safe Harbour Statement
Confidentiality Agreement
Legal Advisors
Auditors
Transfer Agents
2. Business Overview
Company History
Directors & Management
Products and Services
Intellectual Property
3. Market Research & Data
Nature and Trends of Industry
Competitors
Demand for Products

P a g e | 1 of 10
CONFIDENTIAL

4Cable TV International Inc.

Business Plan
www.4cable.tv

DISCLAIMER
Safe Harbour Statement
The information contained within this document has been compiled and prepared by management and has
not been reviewed or audited. The readers are cautioned that this information may not be appropriate for
their purposes.
This document includes certain statements that are not descriptions of historical facts, but are forward
looking statements. Such statements include, among others, those concerning our expected financial
performance and strategic and operational plans, our future operating results, our expectations regarding
the market for cable television (CATV) products, our expectations regarding the continued growth of the
cable telecommunications market, as well as all assumptions, expectations, predictions, intentions or
beliefs about future events. You are cautioned that any such forward-looking statements are not
guarantees of future performance and that a number of risks and uncertainties could cause our actual
results to differ materially from those anticipated, expressed or implied in the forward-looking statements.
These risks and uncertainties have not been documented or mentioned in this document nor other
communications made by the company. The words "believe," "expect," "anticipate," "project," "targets,"
"optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking
statements. All statements other than statements of historical fact are statements that could be deemed
forward-looking statements. The Company assumes no obligation and does not intend to update any
forward-looking statements, except as required by law.
This business plan does not constitute an offer to sell or a solicitation of an offer to buy any security or
solicit any investments of the company or any other person.

Confidentiality Agreement
The reader acknowledges that the information provided by the Company in this business plan is
confidential; therefore, reader agrees not to disclose it without the express written permission of the
Company.
It is acknowledged by the reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means and that
any disclosure or use of same by reader may cause serious harm or damage to the Company.

Legal Advisors
The Companys legal advisors are Greenberg Traurig LLP based in Sacramento, California.

Auditors
The Companys auditors are GBH CPAs based in Houston, Texas.

Transfer Agents
The Companys transfer agents are Quicksilver Stock Transfer, LLC based in Las Vegas, Nevada.

P a g e | 2 of 10
CONFIDENTIAL

4Cable TV International Inc.

Business Plan
www.4cable.tv

BUSINESS OVERVIEW
Company History
The Company specializes in providing technical solutions to multiple-system operators (MSOs) in the
cable and satellite television systems industries. This includes product repairs, upgrades, tests, and
services for companies in the cable television (CATV) industry. The Company was founded in 2005 by
Steve Richey and Andrew Staniak, who each have over 47 years of experience in engineering and project
development in the CATV industry. The products designed and manufactured by 4 Cable TV are
revolutionizing the industry by allowing MSOs to efficiently extend the reach of current network
infrastructures and reduce overall system operating costs.
The Companys headquarters and manufacturing facilities are located in Conway, South Carolina.
On September 30, 2013 the Company completed a reverse merger with Liberto Inc, a publicly traded
Company, and is listed on the OTC under the symbol CATV.

Directors and Management

Steven Richey, President and Chief Executive Officer
Prior to founding 4Cable TV, Steve was Vice President of New Product Development at dB-tronics
where he was responsible for the final engineering and any new board designs needed to upgrade
thousand of amplifiers that are now in operation. Richey brings over 50 years of varied CATV
experience to 4Cable, including being in charge of repairs at a major manufacturer (AMECO) and former
chief engineer at CADCO. While at CADCO he coined the term Emergency Alert System and both
developed and pioneered the first emergency alert system and the first comb generator-based Emergency
Alert System in 1972. Later he developed the first satellite block down converter now used in all satellite
systems. He was the owner/operator of 8 Cable systems in Texas and Oklahoma and went on to build a
150 system private cable operation. In the early 1990s as an international long distance operator he was
involved with some of the first VoIP experiments. He is a published author with over 30 articles to date.
He is a 2011 Inductee into the Prestigious Cable TV Pioneers and a SCTE Senior Member.
Andrew Staniak, Vice President and Chief Technology Officer
Prior to co- founding 4Cable TV, Andrew was the CTO of dB-tronics and did the research and
qualifications on over 100 amplifier bandwidth upgrades. Staniak brings more than 47 years of varied
CATV experience to 4Cable including directing the ANTEC Design Validation Laboratory. While at
ANTEC, Staniak was charged with evaluating the best GaAs hybrids for the new generation of fiber
nodes and RF amplifiers. He has been directly responsible for the engineering management of many
thousands of miles of CATV system construction. At 4Cable he is responsible for making sure that all of
our design and our Upgrade Quality Assurance Programs adhere strictly to the agreed upon and published
specifications. As a service to our customers, we make his expertise available through this on-line
resource.

P a g e | 3 of 10
CONFIDENTIAL

4Cable TV International Inc.

Business Plan
www.4cable.tv

BUSINESS OVERVIEW
Directors and Management - continued
Ross DeMello, Chief Financial Officer
Ross was appointed to the Companys Board of Directors in March 2014. He brings over three decades of
experience in financial accounting in public practice and industrial sectors. As a successful global
business development leader, strategist, and financial executive, DeMello has led several companies
globally. His accomplishments include growing owner operated businesses through mergers and
acquisitions, assisting in business valuations, and planning exit strategies. He has held directorship
positions in junior mining and exploration companies, and was a CEO of an entertainment company listed
on the VSE, MSE and the TSX exchanges. Mr. DeMello is also a member of the Certified General
Accountants Association and is the chair of 4Cables Audit Committee.
John Homsey, Vice President Sales and Marketing
John Homsey joined 4Cable TV in February 2015 as Vice President Sales and Marketing. Mr. Homsey
was Vice President of Professional Services, Sales & Sales Engineering at Genesis Networks where he
directed the professional deployment and service teams. Previously he was Product Sales Manager of
Access Networks with Communications Test Design Inc. (CDTI), where he managed and directed the
P&L of CDTIs strategic business sector and Fiber-to-the-Home. From 2006-2011 he was Senior
Director, Professional Services, Sales and Technical Sales at Hitachi Communications Technologies
America, where he managed sales, sales engineering and business development teams. Mr. Homsey also
spent several years with Wave7 Optics, Inc., an early pioneer in the fiber-to-the-home and business
(FTTx) optical access market, and has years of system operational experience as Engineering Director
with Cablevision Systems. Mr. Homsey holds a Telecommunication Technology Degree from
Wentworth Technical Institute, Bachelor of Business Administration from Ashford University and
Masters Certification in Project Management from Villanova University.
Paul Passey, Executive Vice President
Paul joined 4Cable TV in July 2014 as Executive Vice President. Paul comes to this profession from the
semiconductor industry as an Engineer supporting the manufacturing and customer support of Standard
Logic and Programmable Logic Integrated Circuits. Paul began his career at Signetics in 1979 (later
known as Philips Semiconductors) in the Standard Logic division resolving product test yield issues.
After a couple of years, Paul became more involved with customer support and then on to being the
engineer overseeing the creating of a product from the design stage on to production release. In 1999, the
Programmable Logic group was purchased by Xilinx. Paul continued working for them until 2004 dealing
mainly with Failure Analysis of ICs that failed in the customers applications. From 2007-2009, Paul
worked for AVX managing the Bumping/Dicing department in the manufacturing of high precision
resistors. Paul also had his own company Radio Paul where he manufactured HF wire antennas and
sold HF/VHF ham radio antennas worldwide. Paul is a graduate of Brigham Young University where he
earned a B.S. in Electronics Engineering Technology; and a graduate from the University of Phoenix with
a Masters in Business Administration.

P a g e | 4 of 10
CONFIDENTIAL

4Cable TV International Inc.

Business Plan
www.4cable.tv

BUSINESS OVERVIEW
Products and Services
4Cable TV offers the following suite of products:
RF2F (Coaxial to Fiber Optics): This proprietary line of coax-to-fiber taps allows cable operators to
reach homes within their franchise authorized area that was previously not economically reachable. Fiber
optics allows longer distances between the existing network and the new users at a lower cost per foot for
the cable.
Mini-Node: This product is currently the smallest and most inexpensive mini-node offered in the market.
It was designed and manufactured at the request of a major cable company client, and it provides a costeffective solution to increasing capacity for providing services.
PowerMiser: This circuitry allows a low current 1 GHz amplifier (and/or line extender) to be
constructed with a dramatic 50% decrease in current power requirements, while maintaining essentially
the same operational specifications.
RFoG (RF over Glass): This signal distribution technology combines the existing cable TV
infrastructure with the efficiencies of fiber optics to effectively reach the home in a way that is
competitive with the existing options. Other solutions require a new back office infrastructure while
RFoG uses the existing infrastructure. RF2F is an extension of RFoG technology and RF2F has
been referred to as point to point RFoG.
Node+0: This application combines the RFoG technology platform with our PowerMiser engineering
to take fiber signal all the way to the last device before the customer. This results in a much more reliable
system with lower operating and maintenance costs.
SOLAR-CATV: This extension of the PowerMiser and the Node+0 utilizes solar power and helps the
operator extend service to areas not presently served without adding power sources.
DSR (Dynamically Scalable Return) Mini-nodes: This technology allows nodes, R-ONUs (RFoG
optical network units) to dynamically adjust their return bandwidth simply be changing the channel lineup
at the headend. Present technology requires that the diplex filters in each unit be changed, which in many
cases means an amplifier rebuild or the replacement of the plug in diplex filters at a considerable cost.
Engineering, Repairs, and Upgrade Services: In addition to its products, 4Cable TV has offered these
services to clients on a case by case basis. These services are highly labour intensive and have been a
staple in our past and present revenue models. Although providing these services have generated stable
revenue streams in the past, the Company is shifting its operations towards the production of its product
lines as the demand has significantly increased.

Intellectual Property
Currently, the Company has a provisional patent with a full application complete and under review for its
DSR-Node, and trademarks issued for the RF2F and PowerMiser. Two RF2F patents are in
preparation.
P a g e | 5 of 10
CONFIDENTIAL

4Cable TV International Inc.

Business Plan
www.4cable.tv

Market Research & Data

Nature and Trends of Industry
Although we have a robust suite of products, our highest demanded technology in production are the
RF2F (Coaxial to Fiber Optics), the Mini-node, and our SOLAR-CATV products. Our analysis and
discussion will focus on these flagship products.
Multiple-system operators (MSOs) companies in the cable television (CATV) industry across North
America typically offer three services:
1. Video the original and largest market
2. Voice local telephone service
3. Data broadband internet service
Over the past five years the new Cutting the Cord trend has emerged as a major concern in the CATV
industry. This trend is the tendency for customers to cancel two of the three services offered by the local
cable company video and voice. It is common for subscribers to now stream all video content over the
internet, which is eliminating the need for traditional video services. Local telephone services, whether
they are local carriers or cable companies, are finding it difficult to compete against cellular companies
that offer streaming content in addition to voice capability with any smart phone or tablet.
However, video service growth is still the largest metric that an MSO uses to gauge its success. Every
cable company in America is expected to grow its video penetration on a yearly basis, despite the
Cutting the Cord trend. MSOs are seeking ways to grow by either boosting services offered to existing
customers or by penetrating new service areas. With the exponential growth in access to high
performance broadband, the demand for innovative products that can meet consumer needs and MSO
criteria has also grown.
The CATV industry is a multi-billion dollar industry, and the continuous need to improve infrastructure
has created a large market for the development of new product solutions. The suite of products developed
by 4Cable TV supports the efforts of cable companies to improve their current service capabilities and to
grow organically by adding previously inaccessible subscribers to their existing infrastructure.
Historically, the costs associated with improvements and with accessing remote locations of potential
subscribers significantly outweighed the benefits. However, our products change the game by enabling
MSOs to access untapped markets at costs significantly below traditional methods.
RF2F (Coaxial to Fiber Optics)
The RF2F product is one of the few products that a cable operator can purchase and use with the sole
intent of increasing revenue. It can be used to access new subscribers in remote locations or to improve
performance of current services offered. Given the price point, an MSO may expect a cost recovery and
return on investment within one year of its deployment.
In a nutshell, the RF2F converts traditional coaxial signals to fiber optics signals. It can be used to
extend the maximum signal distance and improve signal quality to reach areas that were previously outof-reach, which gives cable companies the opportunity to access new customers. Instead of utilizing
expensive and archaic methods to service new and existing subscribers, the RF2F can be deployed as a
solution that saves time and cost. This product is truly a spend money to make money device that aligns
perfectly with the trending industry demands.

P a g e | 6 of 10
CONFIDENTIAL

4Cable TV International Inc.

Business Plan
www.4cable.tv

Market Research & Data

Nature and Trends of Industry - continued
Mini-nodes
As suburbs, towns and entire cities develop and grow, appropriate infrastructure must grow accordingly to
meet demand. New residential areas, business parks, commercial buildings and even entire apartment
complexes require more capacity for a given service area. The costs associated with adding these new
subscribers were significant under traditional methods, however 4 Cable TVs mini-nodes are a cost
effective solution to meet these needs.
Cable companies use optical nodes to operate services for their Hybrid Fiber Coax (HFC) network, which
serves all of their customers. In many scenarios, when there are new subscribers or as broadband
consumption increases, the nodes in place may not have the capacity to provide adequate service. In the
past, cable companies have traditionally tied large buildings like schools or apartment complexes into the
existing coaxial infrastructure by installing the same nodes they use in the field for their entire HFC
network. This results in a significant amount of labor and material cost for triple play services (video,
voice and data) for buildings, in addition to becoming a competitor to broadband content in other
homeowners in the area.
To ease congestion in a HFC network, MSOs began servicing these large buildings with their own
dedicated fiber instead of tying them into the existing coaxial infrastructure. The preference for MSOs is
to now use mini-nodes instead of using standard nodes that can cost several thousands of dollars. Mininodes currently offered in the marketplace range from the $600 to $900 price level.
At the request of a large cable operator, 4Cable TV has developed its own mini-node. Our mini-node was
developed in accordance with specifications requested by this client, and it surpasses the performance and
size specs of every mini-node that is currently offered in the market. The 4Cable TV mini-node was
unveiled at the recent Society for Cable Telecommunications Engineers (SCTE) Cable-Tech convention
held in Denver, Colorado. With an announced sales price of less than $500, the product launch is a huge
success, with requests for demonstration devices and price inquiries from every MSO that viewed it.
PowerMiser
In parts of the world where electricity costs are expensive, there will be high demand for the
PowerMiser. In North America the demand for this product is low, as power costs only average $0.06
to $0.08 per kWh. However, countries in the European Union have significantly higher operating costs,
such a Denmark, where power costs $0.40 per kWh. These target markets will be perfect for this product.
SOLAR-CATV
Inexpensive and renewable energy sources are becoming a vital component of infrastructure, and this is
no different in the CATV industry. Solar Power is a viable option for service providers it provides an
extra measure of reliability to amplifiers and nodes currently installed in the field. Solar panels capable of
providing all the power needs of a device in the event of a power outage has the potential to become an
industry standard in the near future. In Latin/South America, where power outages are a common
occurrence, Solar Powered amplifiers and nodes allow CATV services to run un-interrupted.
The Company currently offers several products capable of operating in unison with a Solar Panel. Our
technology may operate in conjunction with local power companies, or it may run independently by
powering our devices under the most stringent operating conditions.

P a g e | 7 of 10
CONFIDENTIAL

4Cable TV International Inc.

Business Plan
www.4cable.tv

Market Research & Data

Competitors
4Cable TV is an enviable position within the multi-billion dollar CATV industry. The Company has a
unique suite of products that are currently in testing with major North American cable companies.
Although it is possible to replicate our technology and products, there are barriers to entry within the
industry that prevent competing firms from harming our revenue streams. Most MSOs require a
meticulous and diligent vetting process for new products they wish to deploy. We have a strong rapport
with these major players in the industry and several of our products are currently in the testing phase with
these cable operators. The likeliness of our products being substituted in favour of other firms is very
low.
RF2F (Coaxial to Fiber Optics)
This product does not exist anywhere else in the market and there is no substitutable good for the
capabilities it provides. The amount of time it would take to replicate and launch the RF2F would take
18 to 24 months, excluding the extensive vetting process. The RF2F is a unique product that utilizes
two universally used and understood technologies in the CATV industry (RF coaxial and fiber optics) in a
manner never thought of before. Engineers who have studied the plans of the RF2F are amazed at the
simplicity and power of the device, and early reports from MSO testing have all come back positive.
Mini-nodes
Most companies that manufacture amplifiers and nodes produce some type of mini-node. These devices
tend to be small and watered-down versions of their larger products. Most have slightly lower specs than
their larger models, and their main strengths seem to be their smaller size and lower costs. However, the
4Cable TV mini-node is a high performance device that easily outperforms all existing products currently
in the market. Our mini-node is the smallest currently offered in the market. Also, with a sales price lower
than $500, it is the most affordable device currently available in the market.
PowerMiser
This is exclusively a 4Cable TV innovation, and no other product like this exists on the market. The
Company is the first to develop an energy saving amplifier, and we have continued to research and
expand this product line for the last 7 years. At this time, 4Cable TV is the only company in the world
that builds energy efficient CATV amplifiers and nodes.
SOLAR-CATV
This is also an exclusive 4Cable TV innovation, and there is no other solar powered CATV equipment on
the market. The Company is able to build solar powered products because of its propriety PowerMiser
circuits, which allow our equipment to run on 50% of the power consumed by traditional CATV
equipment. We have a 5 to 7 year head start on any competitors that may attempt to duplicate our efforts.

P a g e | 8 of 10
CONFIDENTIAL

4Cable TV International Inc.

Business Plan
www.4cable.tv

Market Research & Data

Demand for Products
4Cable TV is currently seeing a significant demand for several products.
RF2F (Coaxial to Fiber Optics)
Every week, a new cable company becomes aware of the power and ease of use for the RF2F. We are
currently approved or under testing with the following companies:
Comcast
Time Warner
Cablevision
Charter
Suddenlink
Cox Cable
Cable One
Comporium
Shentel Corporation
Wave Broadband
Armstrong Group
In addition, 4Cable TV has a large base of independent operators who buy products on a regular basis. As
well, we are in discussion for one Original Equipment Manufacturer (OEM) opportunity and one third
party partnership. Currently, approximately 300 units of the RF2F have been deployed by independent
operators with no reported issues.
In addition to the large residential deployments anticipated with the RF2F, 4Cable TV has learned that
there are applications for this product in the Business Services divisions for MSOs. Data services are
currently being implemented successfully by cable companies using Ethernet fiber. However, Video
content (cable TV) cannot be provided via Ethernet fiber, and it has been reported to us that there is
demand for an inexpensive solution to provide Video services to existing Data service subscribers. The
RF2F provides this solution.
This product has already been deployed by MSOs in practical scenarios for business subscribers. In
situations where a business customer has asked their cable company to add Video services to their
existing Data service packages, the RF2F was implemented to meet customer needs and provide the
MSO with additional service revenue.
A larger scale example is the Hoboken train station, which is one of the largest and busiest stations that
serves New Jersey and New York commuters. The local Business Services division that services this
station built an amazing information platform for the entire station, but was asked by several companies
to provide Video services in addition to their Data services. Initial cost estimates to provide Video service
to the station were approximately $50,000, which was considered too costly to deploy. However, utilizing
the RF2F as a solution, the project plans were revised and were projected to be approximately $5,000.
Scenarios like this are common in the industry and the RF2F offers project feasibility through
considerable savings, a short return on investments, and offers a spend money to make money solution.

P a g e | 9 of 10
CONFIDENTIAL

4Cable TV International Inc.

Business Plan
www.4cable.tv

Market Research & Data

Demand for Products - continued
Mini-node
The introduction of the Cable mini node at the SCTE in September 2014 resulted in a sensation among
our clients. Every MSO that viewed this product expressed a strong desire to purchase test samples of our
inexpensive and high performance product.
PowerMiser
Equipment that utilizes our PowerMiser technology has been available in North America for
approximately 5 years. However, due to the low electricity costs, there has not been much market traction
in our continent. More recently, we have had interest from European and other foreign countries where
power costs are up to 5 times as the average North American cost per kWh. At this time, we are in talks
with a potential distributor in Belgium.
SOLAR-CATV
Our focus market for solar powered equipment has shifted to countries and regions of the world that have
an unreliable electric grid. In the Dominican Republic, where 3 to 5 hour rolling blackouts occur on a
daily basis, there has been much interest in our products from operators and a potential distributor. There
are many other regions in the world with power issues where our suite of Solar-CATV products can be
deployed to provide a solution. We are currently exploring these opportunities.

P a g e | 10 of 10
CONFIDENTIAL