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    Proposal

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    Ingrid Guerrero
    This proposal summarizes the results of a customer survey and recommends changing the packaging of chocolate boxes. The survey found that customers prefer the 24-piece collection for gifts but the 12-piece collection is too small for gifts and too large to buy for personal use. It recommends introducing a new 6-piece collection with the four most popular flavors, discontinuing the 12-piece collection, and marketing the smaller collection to students to potentially increase total sales by the end of the year.

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    Proposal

    Uploaded by

    Ingrid Guerrero
    156 views1 page
    This proposal summarizes the results of a customer survey and recommends changing the packaging of chocolate boxes. The survey found that customers prefer the 24-piece collection for gifts but the 12-piece collection is too small for gifts and too large to buy for personal use. It recommends introducing a new 6-piece collection with the four most popular flavors, discontinuing the 12-piece collection, and marketing the smaller collection to students to potentially increase total sales by the end of the year.

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    english for business

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    This proposal summarizes the results of a customer survey and recommends changing the packaging of chocolate boxes. The survey found that customers prefer the 24-piece collection for gifts but the 12-piece collection is too small for gifts and too large to buy for personal use. It recommends introducing a new 6-piece collection with the four most popular flavors, discontinuing the 12-piece collection, and marketing the smaller collection to students to potentially increase total sales by the end of the year.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    156 views1 page

    Proposal

    Uploaded by

    Ingrid Guerrero
    This proposal summarizes the results of a customer survey and recommends changing the packaging of chocolate boxes. The survey found that customers prefer the 24-piece collection for gifts but the 12-piece collection is too small for gifts and too large to buy for personal use. It recommends introducing a new 6-piece collection with the four most popular flavors, discontinuing the 12-piece collection, and marketing the smaller collection to students to potentially increase total sales by the end of the year.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    PROPOSAL

    The purpose [1] of this proposal is to summarize [2] the results of last months customer survey
    and to recommend [3] a change in the packaging of our chocolate boxes.
    Background [4]
    Our chocolate collection boxes have been the same for 10 years. We have a 12 piece collection
    and a 24 piece collection. As you can see [5] in the attached [6] sales reports, sales of the 12
    piece collection have been falling. At the last management meeting, it was decided to conduct a
    customer survey to see if we need to make any changes.
    Findings [7]
    I have attached [8] the detailed results of the survey. To summarize, customers in the survey
    preferred to buy the 24 piece collection as a gift for a special occasion. They thought that the 12
    piece collection was too small for a gift, but too big to buy for themselves.
    The results of the survey also show customers prefer the following [9] four flavors the most:

    Dark chocolate and cherry

    Peanut
    Caramel
    Dark chocolate and almond
    Recommendations [10]
    Based [11] on the results of the customer survey, I suggest [12] that we introduce a new 6 piece
    collection. This package would include the four most popular flavors above [13]. I also propose
    [14] including two of our new flavors that we will introduce at the end of the year. I would
    recommend [15] discontinuing the 12 piece collection starting from next year.
    Outcomes [16]
    If we introduced a smaller 6 piece collection, we should [17] sell more to people who buy
    chocolates for themselves, so we could [18] see an increase in total sales by the end of the year.
    We could [19] also market the 6 piece collection to students who usually do not buy our
    products.
    I would be happy to discuss [20] this with you further and answer any questions, so please let
    me know.

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