Massey Ferguson: Case Report

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FINANCIAL MANAGEMENT II

Massey Ferguson
Case Report
Carlos Bueno

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Massey-Ferguson (MF)

Overview
MFs capital structure was extremely risky, it had a debt to equity ratio of 80% in
1980 when Deere Cia with a 75% bigger market share, had a ratio of 40%. Its
operating margins were negative since 1978 while Deere and Int. Harvester only
had negative results in 1980 and its market share shrank from 34% in 76 to 28% in
1980, apparently Deere Cia captured MFs market share.
The internationalization of MFs operations did not work as planned, none of the
markets MF was betting on could offset the loss of market share to Deere in North
America. Also the lack of risk management in its international operations the
pound appreciation hurt sales of its UK operations.

What were the benefits/costs of separation of ownership and


control over financial capital in MF?
Among all problems it had in 1980, the one that stands out is lack of control
between management and the board of directors. It seems that the board of
directors was too linked to management to control it appropriately. The lack of
control in MFs finances is what caused the overleveraging of the company as well
as the mismanagement of foreign currency exposure involved in MFs international
operations.
Analyzing the performance of the board of directors, shareholders (Argus Corp) and
top management one can only conclude that the lack of corporate governance at all
these levels originated the mismanagement of MF. This is an example of a company
where internal controls and policies did not play in favor of the shareholders. The
lack of independence of the board of directors, the complacency of lenders
-especially the Canadian Imperial Bank of Commerce in which MFs largest
stockholder was a member of the board of directors- and bad risk management
control destroyed shareholders equity.
MF management was slow to react to cut expenses and restructure the company
while they still had some financial freedom. Its inability to divest some of MFs
operation to concentrate in the domestic market was also negligence in strategic
terms. It seems obvious to defend the companys local market rather than give it
away for smaller much riskier markets abroad. But in the case of MF, management
had the wrong strategy because when the world economy fell into a recession cycle,
the markets MF was betting on were much more volatile and sales contracted at a
higher pace than MFs competitors.

At the shareholder level, Argus had asymmetric information about MFs future and
did not want to increase its stake, which end up hurting MFs chances to raise
capital to restructure its operations. Argus Corp. seemed to want to profit on the
restructure with MFs creditors since it had a smaller stake relative to all debt
holders. This is another example when conflicts of interest block the way for a
convenient and successful reorganization.

Evolution of Massey Ferguson Equity shrinkage from 1976 to 1980


1976

Total Liabilities; 17%

Long Term Debt; 13%

Assets; 50%

Current Liabilities; 19%

1978

Total Liabilities; 11%


Long Term Debt; 14%
Assets; 50%

Current Liabilities; 25%

1980
Total Liabilities; 6%
Long Term Debt; 10%

Assets; 50%

Current Liabilities; 33%

Shareholders equity went from 35% to 12% from 1976 to 1980. As shown in the
graphs above, In other words, MF management reduced the value of the company
through a series of poor strategic decisions while the transfer of ownership from

shareholder to debt holders reduced the claim of stockholders over the assets of the
company.
Top management underestimated the cost of financial distress and bankruptcy. If
the company had had in mind the potential implications of incurring in that amount
of debt, it would have reacted sooner and avoided defaulting on its outstanding
debt. Other aspect that is worth mentioning is the permissive and suspicious
complacency of lenders that allowed MF to accumulate debt over these years.

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