Massey Ferguson: Case Report
Massey Ferguson: Case Report
Massey Ferguson: Case Report
Massey Ferguson
Case Report
Carlos Bueno
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Massey-Ferguson (MF)
Overview
MFs capital structure was extremely risky, it had a debt to equity ratio of 80% in
1980 when Deere Cia with a 75% bigger market share, had a ratio of 40%. Its
operating margins were negative since 1978 while Deere and Int. Harvester only
had negative results in 1980 and its market share shrank from 34% in 76 to 28% in
1980, apparently Deere Cia captured MFs market share.
The internationalization of MFs operations did not work as planned, none of the
markets MF was betting on could offset the loss of market share to Deere in North
America. Also the lack of risk management in its international operations the
pound appreciation hurt sales of its UK operations.
At the shareholder level, Argus had asymmetric information about MFs future and
did not want to increase its stake, which end up hurting MFs chances to raise
capital to restructure its operations. Argus Corp. seemed to want to profit on the
restructure with MFs creditors since it had a smaller stake relative to all debt
holders. This is another example when conflicts of interest block the way for a
convenient and successful reorganization.
Assets; 50%
1978
1980
Total Liabilities; 6%
Long Term Debt; 10%
Assets; 50%
Shareholders equity went from 35% to 12% from 1976 to 1980. As shown in the
graphs above, In other words, MF management reduced the value of the company
through a series of poor strategic decisions while the transfer of ownership from
shareholder to debt holders reduced the claim of stockholders over the assets of the
company.
Top management underestimated the cost of financial distress and bankruptcy. If
the company had had in mind the potential implications of incurring in that amount
of debt, it would have reacted sooner and avoided defaulting on its outstanding
debt. Other aspect that is worth mentioning is the permissive and suspicious
complacency of lenders that allowed MF to accumulate debt over these years.