April - May ' Hindustan Times Media Ltd. Market Research: Nternship

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MNO

Academic
Qualifications
PGDBM
(2010)
B.E
Comp
Sc
(2005)
HSC
(2001)
SSC
(1999)

University/Board

Percenta
ge

Specialization/Rank

XLRI School of Business & Human


Resources

5.57/8

Marketing(6.00/8)

Mumbai University

63.71

Top 10 percentile

Maharashtra State Board

91.00

4th in College

Maharashtra State Board

86.26

5th in School

INTERNSHIP (April May 09)

HINDUSTAN TIMES MEDIA LTD.


Market

Research
Awarded Pre Placement Offer for internship project on Qualitative Analysis of the content of
Hindustan
Competitive Benchmarking against category leaders Amar Ujala, Dainik Jagran in
Dehradun,Haridwar & Roorkee
Extensive Primary research: 250+ respondents in Reader, Sales and Media marketing segments
Recommended a model newspaper based on the Reader behaviour analysis and perception of
media clients

WORK EXPERIENCE (Aug 05 May 08)

AMDOCS PVT. LTD.


Senior
Subject Matter Expert
- Developed application solutions for sustaining Client Sprint-Nextels revenue
generation
Team Lead
- Designed Innovative talk-time pooling plan implemented for the first time in
USA
Project Owner

- Complete Ownership of 6 end-to-end projects designed for the $35bn Sprint


Nextel merger
- Requirements
gathering,
understanding
and
solution-white
paper
development

International
Stints

- 6 months at US and Israel to facilitate smooth working of clients telecom billing


system
- International client interaction, Sprint Nextel and Cingular, USA

Professional
Achievements

- Promoted to Senior Subject Matter Expert within 28 months of service on the


basis of excellent ratings in 3 consecutive evaluation process, 2007-08
- Performer par excellence, received an award from among 450 employees,
March 2008
- Awarded Certificates of appreciation, for prolific contribution and commitment,
2007-08

LIVE PROJECTS & RESEARCH


Unilever, Ponds White Beauty: Research to identify triggers for upgradation to premium skin
lightening product
- Conducted Focused Group discussions and In depth Interviews involving SEC A+/A/B+ female
respondents
Tanishq, Perceptual mapping to suggest strategies in tier-II cities to counter traditional jewelry
stores
Hyundai, Proposed improvements to Service Delivery using the Gaps model and ServQual
Analysis
Tata Main Hospital, Study of non-captive patients consumer decision matrix
Spencers, Conceptualized projective techniques aimed at understanding buying behaviour in
organized Retail
Presented a White Paper at Abhyantriki, K. J. Somaiya College Of Engineering (Mumbai)
- Designed a Statistical Web Analyzer used to track visitors and to log their activities on target websites
- Applications in Consumer Behaviour Analysis and Market research of website users
@g mail.co m 91 9934

POSITIONS

OF

Senior
Member
2009
Member
Controls
09
Event Head
Ensemble
2009

RESPONSIBILITY
- Committee dedicated towards Research, Strategy, Consulting and
Entrepreneurship
Executive
Rejuvenated Crescent Consulting club: workshops and sessions with E&Y,
Crescent
Booz & Co.
- Placement interface between startups and students for internship
projects via ISEL
- Executed two placement processes involving 157 companies & 420 students
2008- - Conceptualized process to smoothly run the scheduling for 33% increase in
batch size

- Organized Cognizant Strategikon, a national level inter B-school M&A


event
- Participation from 96 teams from 33 B-schools across India; prize money :
INR 80,000

- Conceptualized campaign aimed at reducing cost of ownership for


Pioneer Member
Amdocs clients
Reuse
Campaign
- Led implementation for Sprint Nextel reducing customers cost of
2007
ownership by 10%
Event Head
Seminar
2003

- Spearheaded the Seminar Committee at Technical Festival Abhiyantriki,


2002-2003
- Organized Seminars on innovative topics, attended by over 40 colleges
from Mumbai

EXTRA CURRICULAR ACTIVITIES


Winner, Google Net.Works, Business Strategy event for a Social Networking website, IIM
Ahmedabad, 2009
Finalist, Storewars, a retail merchandising and floor space planning event held at Iris, IIM Indore,
2008
Winner, XQuizit Quizzing league consisting of a series of events throughout the year, XLRI, 2008
Winner, Chronus, Event on supply chain and logistics conducted by Axiom, XLRI, 2009
Performed live on guitar with college band Bodhi Tree at the Silver Jubilee Reunion of XLRI Alumni,
2009
Winner, XLDreamRun, Team Event, a 4 KM Marathon across Jamshedpur, 2008

@g mail.co m 91 9934

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