Assessment 2

Assessment Materials
BSBMKG513 Promote Products and Services to International

Markets
To achieve competency in this unit you must complete
the following assessment items. All tasks must be
submitted together. Tick the boxes to show that each
task is attached.
Task 1. Promotional Plan
Task 2. Promotional Activity (documentation should be
attached)
Task 3. Final Report
Task 4. Case Study
NOTE: If this is a group assignment, each member of your group

must individually submit a separate and complete copy.
Student ID
Student Name
21986
Fernanda Lacerda
The other members of my group are:

1.Name: Aline Cayres Alves
21759
Student ID#:
1.Name:Click here to enter text. Student ID#: Click

here to enter text.
2.Name:Click here to enter text. Student ID#: Click
here to enter text.
ILSC Business College BSBMKG513 Assessment V1:0615
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PLEASE NOTE: SECTIONS HIGHLIGHTED IN THIS COLOUR ARE FOR TRAINER

USE
TASK 1 - MARKING SHEET
Outcomes
Did the candidate:
Satisfactory
Yes
No
Provide a promotion plan?
Provide a PowerPoint presentation delivered to your learning

group?
Performance indicators
Did the candidate:
Provide a promotion plan including:
aims, purpose and objectives of the promotion
Satisfactory
Yes
No
explanation of your diploma including benefits and features
the target group for your promotion
the reason for choosing the target group
characteristics of the target group
cultural features of the target group
the proposed promotional technique
reasons why this technique will be effective
reasons why this technique will be cost-effective
budget plan (resources required) for the promotion
action plan for the promotion
identified legislative requirements relevant to the promotion
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Satisfactory
Did the candidate:
Yes
No
relevant policies and procedures, e.g.

o legislative
o ethical
o security.
identify the team required and their roles and responsibilities
identify any special skills and technology required for the

promotion?
Give a presentation:
including a description of the findings above summarised in a
PowerPoint presentation
delivered in ten minutes or less
allowing for follow-up questions and feedback encouraged
from the audience
that is clear, concise, grammatical, spell-checked
delivery of which should be professional, engaging and
interesting?

Outcomes
Did the candidate:
Satisfactory
Yes
No
Provide promotional material?
Coordinate a promotional activity?
Did the candidate:
Provide promotional materials that:
use appropriate language for the target culture
use appropriate visuals for the target culture
are considered acceptable in the target culture?
Satisfactory
Yes
No
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Satisfactory
Did the candidate:

Provide invitations that would:
be sent from someone of a culturally acceptable status
be written in a culturally acceptable style
contain all information needed for responding and attending the
promotion presentation
be sent to appropriate international business networks?
Yes
No

Outcomes
Did the candidate:
Satisfactory
Yes
No
Produce a copy of the survey instrument?
Produce a final report?
Did the candidate:
Satisfactory
Yes
No
Provide a clear, concise survey that:

used valid questions
used reliable questions
used a suitable scale
provided for quantifiable and qualitative feedback?
Provide final report structured in the following manner:

Part One Executive Summary
Part Two Analysis, including:

o an analysis of the feedback including a table,
chart or graph (e.g. using Excel)
o a review of the assumptions, strategies and
processes
o cost analysis and time lines review
o an analysis of the planning and implementation
processes including a section on how these
processes would be different if the promotion had
been undertaken overseas
Part Three Conclusion, including:

o conclusions and recommendations based on the
evidence included
o recommendations and proposals for
improvements to future activities.
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Did the candidate:

Provide a report that:
is clearly written in plain English
is written using Microsoft Word
is written using correct spelling and grammar
is written with consistency in the use of:
o fonts
o bullets
o headings?
includes any charts and tables produced using the MS Office
suite of applications?
Satisfactory
Yes
No
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Outcomes
Satisfactory
Did the candidate:

Produce a report on how to coordinate remotely based staff and
promotional activities?
Yes
No
Satisfactory
Did the candidate

Show an understanding of how to:
produce a job description that identifies the key requirements
required for the position of promotions assistant
allocate roles and responsibilities using the RACI methodology
undertake basic supervision of remotely-located staff
research relevant legislation in overseas countries?
Produce a report:
clearly written in plain English

written using Microsoft Word
written using correct spelling and grammar
written with consistency in the use of:
fonts
bullets
headings?
Yes
No
ASSESSMENT - SUMMARY
Assessors checklist tick when finalized
Task 1
Task 2
Task 3
Task 4
ASSESSORS GENERAL COMMENTS

(see individual tasks & marking guides for more detail)
Assessor Name
RESULT
COMPETENT
NOT YET COMPETENT
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TASK 1
Promotion plan
Assessment description and requirements

Promotional activities must be undertaken for any products or services. The success
or failure of the promotion often hinges on the research and planning that has
preceded the promotion.
In this assessment, you must develop an international promotion plan for your
diploma course that you are undertaking at your educational institute. You must
identify an audience for the promotion and develop strategies based on marketing
principles.
Also, a PowerPoint presentation is required for this assessment task.
Note: Future assessment tasks continue to build upon the promotional plan you will
develop for this assessment task. Ensure that you adequately save your documents
and retain them for use in future assessment tasks.
Procedure
Review the Marketing Plan provided in Appendix 1.
Identify an audience for the promotion.
Seek approval for this proposed audience for this assessment task by consulting
with your facilitator/assessor.
Consider all the promotional activities included in this course and assess their
suitability for the proposed audience, using relevant information sources to
ensure the activities are culturally-appropriate and are compatible with your
institutions requirements.
Develop a written plan including a schedule for promoting your diploma course
based on this analysis and assessment. Ensure the proposed activities are
realistic, have objectives and are within the budget constraints.
Specifications
You must provide:
a promotion plan
a PowerPoint presentation delivered to your learning group
Your assessor will be looking for:
a promotion plan that includes:

o aims, purpose and objectives of the promotion
o an explanation of your diploma course including benefits and features
o the target group for your promotion
o the reason for choosing the target group
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o characteristics of the target group

o cultural features of the target group
o the proposed promotional technique
o reasons why this technique will be effective
o reasons why this technique will be cost-effective
o the objective of each promotional activity
o budget plan for the promotion
o action plan for the promotion
o any relevant policies and procedures, e.g.
legislative
ethical
security.
o identification of the team required and their roles and responsibilities
o identification of any special skills and technology required for the
promotion
a promotional plan:
o clearly written in plain English
o written using Microsoft Word
o written using correct spelling and grammar
o written with consistency in the use of:
fonts
bullets
headings
o written with any charts and tables produced using the MS Office suite of
applications
TASK 2
Promotional Activity

All businesses need to promote their product or services. Promotions can take many
forms depending on the industry, the target market, and the product or service that
you have chosen.
Your task is to implement a promotional activity to promote your institutes diploma
course to an international audience.
This will involve developing promotional material and coordinating promotional
presentation.
Note: Future assessment tasks continue to build upon the promotional literature you
will develop for this assessment task. Ensure that you adequately save your
documents and retain them for use in future assessment tasks.
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Procedure
1. Review the promotion plan you developed in the Assessment Task 1 and finalise
before implementing the promotion below.
2. Familiarise yourself with the following scenario:
A delegation of ten head teachers and principals from Delhi is
visiting your region. They can be contacted via your assessor.
Assume that you have been assigned $1,000 and two colleagues to
assist you in undertaking the following promotion activities.
Invite the delegation from Delhi (via your facilitator) to a promotion for your
diploma course at your institution.
Identify suitable international business networks to assist and invite them to

attend or assist as appropriate.
Identify a suitable location for a presentation.
Prepare culturally-sensitive promotional literature.
Identify suitable display material (provide literature and costs only).
Identify suitable refreshments (provide description and costs only).
Identify suitable thank-you gifts for attending (provide literature and costs only).
Notes:
You must submit all emails, documents, invitations and so on as evidence for this part
of the assessment task.
Specifications
Your Assessor will be looking for evidence of the following:
Promotional materials are developed that:

o use appropriate language for the target culture
o use appropriate visuals for the target culture
o are considered acceptable in the target culture.
Invitations that:
o are sent from someone of a culturally acceptable status
o are written in a culturally-acceptable style
o contain all information needed for responding and attending the
promotion presentation
o are suitable to be sent to appropriate international business networks.
TASK 3
Final report
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In the previous assessment tasks, you developed a promotional plan and conducted a
promotional activity. Did it work?
A key business skill is the critical analysis of activities to identify their effectiveness.
This is essential for any work activities, promotional or otherwise.
In this task, you will survey your target market and obtain their feedback on the
campaign you conducted.
You will create a report on the promotional presentation. It will contain summaries and
an analysis of the collected feedback and proposed improvements.
Procedure
Design a survey instrument to evaluate the promotional presentation conducted

in Assessment Task 2.
Issue the survey to the attendees of your presentation in Assessment Task 2 and
collect feedback. It will be necessary for these attendees to take on the persona
of a Delhi education representative when completing the survey
Analyse the feedback.
Prepare a final report which covers all the relevant and essential points covered
in Tasks 1, 2, and 3.
Specifications
You must provide:
a copy of the survey instrument
a final report
A clear, concise survey that:

o used valid questions
o used reliable questions
o used a suitable scale
o provided for quantifiable and qualitative feedback
A final report structured in the following manner:
Part One Executive Summary
Part Two Analysis

o an analysis of the feedback including a table, chart or graph (e.g. using
Excel)
o a review of the assumptions, strategies and processes
o cost analysis and timelines review
o an analysis of the planning and implementation processes including a
section on how these processes would be different if the promotion had
been undertaken overseas.
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Part Three Conclusion

o conclusions and recommendations based on the evidence included
o recommendations and proposals for improvements to future activities.
A final report:
clearly written in plain English
written using Microsoft Word
written using correct spelling and grammar

o fonts
o bullets
o headings
o written with any charts and tables produced using the MS Office suite of
applications
TASK 4
Case study

You will be given a promotion case study to read and will be asked to describe how
you would undertake certain activities associated with the overseas elements of the
promotion.
Procedure
Read Appendix 2 of this document Promotion Case Study.
Produce a written report as described at the end of Appendix 2.
Specifications
You must provide:
a written report that explains how you would undertake the four tasks described
at the end of Appendix 2:
o Recruit and prepare a Japanese national to be the Promotions Assistant in
the Tokyo office.
o To identify and agree roles and responsibilities of promotion staff,
including any agency staff that may be employed.
o Supervise and support the overseas-based staff involved in promotional
activities.
o Identify relevant legislation that would impact on your promotional
activities.
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Evidence that you understand how to:

o produce a job description that identifies the key requirements required for
the position of Promotions Assistant
o allocate roles and responsibilities using the RACI methodology
o undertake basic supervision of remotely-located staff
o know how to research relevant legislation in overseas countries.
A clear, concise report that is:

o clearly written in plain English
o written using Microsoft Word
o written using correct spelling and grammar.

o fonts
o bullets
o headings.
written with any charts and tables produced using the MS Office suite of
applications.
Appendix 1
Marketing Plan
Your educational institute has decided to market the course you are undertaking to a
new overseas market. The following are extracts of relevant sections to their
marketing plan:
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Marketing Plan
1. Situation Analysis
1.1 - Corporate Review
a. Mission statement
Our educational institution excels in delivering the best quality learning and
skilling to overseas students.
b. Long-term goals
We will be the leading Australian provider of business studies training for
overseas students within the next five years.
c. Organisational chart
1.2 - Service Review

a. Service provision
We provide a suite of business skills certificate and diploma courses to overseas
students. We currently have good penetration and capabilities in most of the
Western Pacific Rim (ASEAN) countries and now plan to enter the Indian market.
a. Student trends
During the mid 1990s we decided that student growth using domestic students
only would not propel us to an institution of international recognition, and
embarked on expansion of facilities and staff to accommodate an anticipated
increase in student numbers from an overseas marketing strategy. This strategy
proved successful and by the start of 2000, we became the largest provider of
business training in the state. After several years of adapting to our expansion,
we now wish to take the next step and become the largest provider in Australia.
This will be achieved by entering the Indian market.
b. Competitive analysis
We currently compare ourselves with two other Australian institutions in terms of
overseas market penetration. Both are currently focussing their efforts in
consolidating their recent expansion in the Pacific Rim countries and would not
have the physical or human resources to be able to enter a new market at this
time.
2. Problems And Opportunities
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Appendix 2:
Promotion Case Study
Assume you
Manager in the
organisation.
are the Promotions

following
Your organisation is a medium-sized, Australian-based company that manufactures

and sells muesli bars flavoured with native Australian fruits.
Examples include:
lemon myrtle
wattle
illawara plum
quandong
bush cherry
Your company promotes the products in Australia as healthy snacks which are high in
anti-oxidants. It targets young children via their parents by advertising the bars as
the healthy school snack
After many years of growth within the domestic market, the company feels that the
Australian market is now saturated and that significant growth will only be achieved
by entering overseas markets.
Accordingly, it has been decided to launch the products into the Japanese market. An
office and a warehouse facility have been established in Tokyo, staffed by an
Australian manager and a small team of locals, mainly logistics specialists.
As Promotions Manager, you must perform the following tasks:
1. Recruit and prepare a local Promotions Assistant in the Tokyo office.
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2. Identify and agree on the roles and responsibilities held by promotion staff,
including any agency staff that may be employed.
3. Supervise and support the overseas-based staff involved in promotional
activities.
4. Identify relevant legislation that would impact on your promotional activities.
This assessment requires you to produce a written report explaining how you would
undertake these four tasks.
PLEASE PASTE YOUR ASSESSMENT BELOW THIS LINE
TASK 1
Promotion plan
Objective: ILSC Language Schools has been offering language training programs to
International students from more than 100 countries since 1991, and is the largest
and longest running of ILSC Education Groups 5 divisions, which also include
Colleges, Teacher Training, Corporate Training, and Continuing Education. Besides,
The economy of India is the seventh-largest economy in the world measured
by nominal GDP and the third-largest by purchasing power parity (PPP). The country is
classified as a newly industrialised country, one of the G-20 major economies, a
member of BRICS and a developing economy with an average growth rate of
approximately 7% over the last two decades. As we also know, India has the second
most populous in the world and the median age is 24 years old, which means that we
have a huge target market. With this promotion, we expect to increase even more our
student number (around 20%) until the end of the year.
Product: The Diploma of International Business provides students with a sound
theoretical knowledge base in international business management. Students will
develop a range of managerial skills to ensure that international business activities
are conducted effectively in an organization. 5 hours per week of coursework will be
completed online. The online study component includes exercises, discussion forums,
and resources to help with assignments and to provide foundational academic and
learning skills. Online study is available 24/7 for students to complete any time, and
can also be used to reach instructors outside of class. 15 hours of study per week will
take place face-to-face in the classroom. Students must attend one lecture per week,
and make up the remaining class hours by combining workshops, business skill
tutorials and assessment tutorials.
Target Market: Education in India is provided by the public sector as well as
the private sector, with control and funding coming from three levels: central, state,
and local. India has the largest population of teens with close to 100 million in number
between 17 to 19. But each year only 19% students enroll into higher education
institutes which translates to 20 million according to a joint survey by aspiring minds
and Nasscom in 2013, with a predominantly male student. We are looking for youth
around 18-25 years old and India has their median age around 24 years old. Besides,
Page 16 of 37
as known as a populous country, the job market is competitive and we are here to
offer a high qualification to improve the students curriculum over the others. The
influences of Hinduism and the tradition of the caste system have created a culture
that emphasizes established hierarchical relationships. Indians are always conscious
of social order and their status relative to other people, be they family, friends, or
strangers. All relationships involve hierarchies. In schools, teachers are called gurus
and are viewed as the source of all knowledge. Every relationship has a clear- cut
hierarchy that must be observed for the social order to be maintained. Moreover, girls
are pulled out of school is because of family responsibilities. Girls provide free labor at
home for the family. Home is also where they learn to be a better housewife. Many
girls are kept at home because it is a better payoff than going to school. Having the
girl attend school is not valuable to the whole family, so our students will be majority
young males.
Promotional Technique
We as a School have decided to communicate and promote our Diploma course using
the follow promotional techniques:
Internet
Advertising on the Internet is almost a necessity for modern businesses, especially
those that do business outside of their local community. Consumers use the Internet
for more than simply entertainment or information, as they do with radio, television,
magazines and newspapers. Consumers use the Internet to assist them in nearly
every aspect of life, creating countless opportunities to place relevant, targeted ad
messages.
Web Page:
We choose promote our school and course on our own web site, promoting as much
information as possible for our students. The web site makes us able to communicate
and also show who we are as a company, anywhere across the world in large-scale
distribution capabilities.
Social Media:
As the web page we believe that internet is the solution to make us know in large
scale, however the web page it`s a place that we want to provide all necessary
information about the school, courses, contact, alliances. On Facebook we want to
make the students into the school, providing daily posts about any event, course,
promotion that might can be useful or intrusted for the students.
APP
The school app will have a lot`s of function and only students will be allowed to
access. And the meaning it one more time make the students able to access and be in
touch us much as possible with the school, between them and also share knowledge.
*promote events
* Chat between students, teachers, and school staffs
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*access time table

*access student information: payments, grades, dead lines for assessments, time
table, optional classes
Sales Promotional
We need a specific promotion for the new market in India, so we decided to develop a
promotion for Indians students, and improve our sales.
Basically each student that signed with ILSC Diploma course are going to win 5% off in
the total value and if the same student indicated another student both of them are
win 7% off in the first 3 parcels and 5% off until the end of the course.
We know that students check prices before decide for each school they are going, so
we want to be the cheapest, and provide the best quality as we always have been
doing. And we also know that sometimes to make yourself know and increase sales
we need to earn less in the profit.
Personal Selling
As part of our alliances with the Indian Universities and High School, we are going to
have a person that represent us in the country and can provide all personal contact
with the futures students, and also support them with all necessary paper work for the
Visa.
Be directly in touch with the client it`s a differential for the consumer, and provide
trust between both parts. The cost it`s high however, we know that it is important
someone that`s know our school and are able to embrace and support our futures
students even before they are in Australian territory.
Financial Performances:
We had chosen, Web site, Facebook, School App, Promotional Sale and Personal sales
as our promotional techniques. Both of the techniques are based in our target that are
people in high school or in the university with high number of information provides
internet. As it knows today most part of the decision that people between 18-25 year
made it is based on social medias or web sites. So we want to embrace this part of our
market and make our school know on the best way of communication for our future
students. However, we also know that it is difficult diced study overseas, especially
considering the larges changes in culture and religion between Australia and India. So
to solve any possible issue we think that it is important have someone in the country
that can embrace Indian culture and support them with all that it necessary to
encourage them with the decision. After had solve the steps of communication,
friendly promote and support our future students we as a school trying to increase our
sales diced to provide a good price for the students that want to signed with us and
also wants to help us promoting us as school.
The financial balance in our promotional plan are between internet and the others, we
are going to include India in our current web site, facebook and app with a low cost.
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And we are going to spend more of our budget with techniques that can be useful also
for our students as a support financial and also personal.
Objectives:
Web Site: increase our web site access in 15%, until August of 2017.
Social Media (Facebook): increase our number of following in minimum of 300
people, until August of 2017.
App: considering as tool for current students we want to add minimum of 100 new
students, until August of 2017.
Sales Promotion: Provides a competitive price in the new market compere with the
both 2 Australian schools that are already working in the market, to be able to achieve
our
number
of
a
100
new
students
from
India.
Personal Selling: Develop trust between both parts, support students and also be
able to achieve our number of a 100 new students, until August of 2017.
Action Plan
The action plan its divided in each promote techniques, and each task our staffs are
going to develop.
Promotional
Activity
Resource
Timing
Budget
Who
Web Page
Translate the
site in the
main
language in
India
End of
September
$2,000.00
Hash
Web site / App maintenance
Until August
2017
$900/month
Bruno
Facebook
Daily post
with school
news
Until August
2017
$500/month
Fernanda
App
Develop App
Until end of
September
$10,000.00
Bruno
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Promotional
Sales
5% off in one
signing
December
2016
$ 42,000.00
Paran/Aline
$ 35,000.00
Paran
7% off in more
than one
student
signing in 3
parcels
Personal
Selling
Increase
Until August
sales, provide 2017
support for
the students
Policies Procedures: The country's increasingly liberal market, robust growth

trajectory and a strong regulatory and legal system make it especially attractive for
overseas investors. Since the government initiated the liberalism programme in 1991,
India has developed from a closed-door economy to an open one. Consequently, the
country's economy has grown rapidly; it is currently the second fastest growing
economy in the world as well as the third largest in terms of Purchasing Power Parity
(PPP), according to the World Bank. But politicians, bureaucrats, and law enforcement
officials often wield significant discretionary power and notable abuses have been
brought to light. Several high-profile prosecutions in recent years have demonstrated
that the legal framework for fighting corruption exists, although enforcement is often
weak and responses vary from State to State. In India, corruption is often cited as a
barrier to the effective development of the private sector. Procurement practices lack
transparency and are coupled with a significant bureaucratic burden. According to the
business community, regulations are frequently changed without prior consultation or
communication and their application can be inconsistent and non-transparent.
Therefore, in a 2013 International Attitudes to Corruption survey conducted by Control
Risks, 76 per cent of Indian businesses regard demands for operational bribes as one
of their two greatest concerns. This reflects the challenge of getting things done in the
Indian market. Operational bribes are usually small bribes or facilitation payments
associated with supporting the smooth running of the business. Examples include
demands from tax inspectors and handling agents, officials processing licence
applications, customs officers offering to expedite the clearance of goods through
customs, and police officers threatening bogus fines. These payments often carry the
implicit threat that non-payment may result in problems for the business. International
attitudes to facilitation payments are changing, with companies coming under
increased scrutiny from the US Corrupt Practices Act (FCPA), the UK Bribery Act and
Australias anti-bribery legislation. While facilitation payments may not be a criminal
offence in some jurisdictions, there is an increasing crackdown on these behaviours.
India also has an agenda of legislative reform around bribery and corruption which
includes the Companies Act (2013) which will impose higher standards of corporate
governance. In addition there is the pending Prevention of Corruption (Amendment)
Bill 2013 which will make it easier to convict companies who pay bribes, as well as the
recipients of the bribes. Companies need to have a clear policy to address this issue.
Companies also need to include clauses in contracts with consultants and
subcontractors stating that they will not pay bribes on behalf of the company. But this
can be difficult. Expert advice from specialists such as customs house agents may be
Page 20 of 37
part of the answer, as long as these do not operate as bribe-paying third parties.
Thats why respective Indian Governments have promulgated the Prevention of Money
Laundering Act, 2002, Right to Information Act, 2005, Central Vigilance Act, 2003 etc.
as a deterrent to persons who may intend to indulge in acts of bribery. The Prevention
of Money Laundering Act, 2002 applies to all persons and may lead to prosecution
under the Indian Penal Code, 1860. Apart from these central legislations, various
States Legislatures have established anti-corruption ombudsman organisations, known
as Lokayukts and Uplokayukts, for investigation of administrative action taken by or
on behalf of the state governments or certain local and public authorities.
Legislative:
Adopt an appropriate legal and tax structure from inception.
Use a qualified legal and tax firm with a presence in India to review all contracts.
Conduct a legal, financial and technical due diligence on any potential partner
to minimise risk.
Seek legal advice on protecting their intellectual property. There could be

potential violations of intellectual property and copyrights.
Allow adequate time for finalising partners. Companies in India prefer to

establish a strong relationship before finalising a deal.
Be prepared for tough negotiations and to work through any legal issues. Be
firm, polite and creative, but be prepared to say no, if the situation demands.
Obs.: Never appear overly legalistic during negotiations. In general, Indians do not
trust the legal system and someone's word is sufficient to reach an agreement.
Roles and Responsabilities

Chief Executive ( Michael)
Marketing Manager
(Fernanda)
HR Mananger
(Marina)
Facilieties Manager
( Hash)
Promotions Manager
(Aline)
Promotion Assistant (International)

(Paran)
Chief executive: Michael

Responsible for receive
results
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Annalise results
Approve Plans
Marketing Manager: Fernanda
Manage Marketing team
Meet deadlines as per

Action Plan
Conduct weekly progress
meeting with marketing team
HR Manager: Marina
Responsible for manage
HR disciplines
Facilities Manager (Hash)

Manage Teams operations
Promotional Manager (Aline)

Manage team promotional
process
Meet deadlines
Check weekly progress
Ensure progress
Promotional Assistant International (Paran)
Achieve the weekly goal
Achieve the year goal
Support future students
Promote school in India
Special Skills
Translators (Hash): Translate the web site
IT developer (Bruno): Develop Facebook page and also develop and maintain the web
site and app with information provide for our marketing manage.
Page 22 of 37
TASK 2
Promotional Activity
Invitation
27-35 Turbot Street, Brisbane Central Business District, 4000 Brisbane, Australia
23th August 2016
ILSC meeting lecture in partnership with Queen`s Mary`s School principals.
Dear
It is with a great pleasure that I write to invite you to the launch of the ILSC for the
meeting lecture on 1st of September, 2016. ILSC offers a new focus in International
business diploma course. The launch will be marked by a lectures entitled BLABLA, to
be given by Fernanda Lacerda, ILSC`s marketing manager.
The launch and lecture, which are kindly sponsored by University of Delhi, will be run
in partnership with ILSC.
The evening will commence with a private drinks reception from 6:15pm, followed by
the lecture t 7pm, with a ample time being given for Q&A and discussion during the
formal proceedings.
Additional information about the event, together with details about how to get to
venue at the ILSC campus, are enclosed. I would be extremely grateful could Respond
Sil Vous Plat by no later than 25th of august, 2016 to teammarketing@ilsc.com.au or
00000000000. Please advise us any special mobility or dieatary requirements you
may have.
I hope you are able to accept this invitation and I look forward to hearing from you.
Yours sincerely,
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Michael
Chief Executive Officer
Networks:
We as a school always try to involve the students with Australia Culture and also
maintain the students with their own culture, so based on this we invited the Indian
Music Tutor Rahim Zullah.
Rahim Zullah
He is presently teaching music and is performing in many different community
converts and cultural events in Australia the Queensland Premier`s department. He is
based in Brisbane, Australia. His first stage performance was at the age of nine. Rahim
migrated to Australia in 1989.
Location: IBIS Hotel, addressed 27-35 Turbot Street, Brisbane Central Business
District, 4000 Brisbane, Australia.
Page 24 of 37
Page 25 of 37
Promotional Literature:
Page 26 of 37
PowerPoint Slides
PowerPoint slides are a powerful way to back up any presentation--as long as you use
them as a prop and not as a crutch
Brochures, Handouts and Marketing Kits
Bring any brochures you have to the first meeting, but limit the number of handouts.
Lunch: Full seafood buffet with carvery extensive a la carte menu $30 per person from
The Brasserie On The River.
Dinner: Full Indian food buffet $40 per person from the Thr3e.
All costs: 950$
Page 27 of 37
TASK 3
Final report
Survey
The questioner bellow is going to be applied on the presentation for possible students
in 30/08/2016.
Page 28 of 37
88%
88%
88%
77%
44%44%
33%
0 11%
Question 1
0 11%
Question 2
Question 3
Question 4
0 11%
Question 4
Conclusion
After present our promotional plan for our target market and analyse their feedback
we as a school who are always concerned in improvements, we get the conclusion
that most part of our target are interested in the course, sign with the school and also
liked our sales promotional and the way that we are communicating with our students.
However, we still need to improve and promote our campus, school structure and
really embrace 100% of our target market.
TASK 4
Case study
Introduction
We are going to develop a department in Tokyo to promote our company of snacks
with are high in anti oxidants. After many years of growth in Australia, our company
diced that a significant growth will only be achieved by entering overseas market, and
Japan is our first choice.
Find bellow our company structure:
Page 29 of 37
Recruitment a local Promotion Assistant

We are seeking for a Marketing assistants who support the work of marketing
managers and executives on projects directed at maximising company profits and
developing sales strategies or marketing campaigns.
To be able to find a staff in another country we are going to be supported to an
international job agency that are specialized in the Japanese market.
Agency Robert Waters
Robert Walters is a global, specialist professional recruitment consultancy.

"Our story begins in 1985, when our CEO, Robert Walters, opened the first office in
Central London. Rob has led the company ever since and has the same passion and
commitment today.
Over the last 30 years the business has grown and so has our ambition. We now
operate across 25 countries and employ over 2,900 people. Its a powerful success
story built on the strength of our people.
Organizations rely on us to find high quality professionals for a range of specialist
roles. Professionals who are looking for a new role, whether its on a permanent,
interim or contract basis, trust us to find them their ideal job.
Page 30 of 37
I believe that Robert Walters is something special. But I and others in the company
never forget that the most important person to us is you whether youre a hiring
manager or a job seeker."
Robert Walters Japan

We've been a driving force in the Japanese bilingual recruitment market providing high
quality candidates for our clients and access to the best jobs for over 15 years. We
always put the interests of our clients and candidates first and run the noncommission recruitment firm in Japan. That means we can find the best fit for
employer and job seeker and don't push people into unsuitable roles.
With offices in Tokyo and Osaka, Robert Walters Japan specialises in permanent and
contract recruitment solutions across all industry sectors including accountancy &
finance, banking & financial services, legal, compliance & risk, engineering &
operations, general management & consultancy, human resources, information
technology, sales and marketing in the fields of retail, healthcare, online as well as
supply chain, logistics & procurement.
Please do contact us on +81 3 4570 1500 or email us at info@robertwalters.co.jp
website: https://www.robertwalters.co.jp
Japan Disciplines
Robert Walters Japan specialises in permanent and contract recruitment solutions
across all industry sectors including accountancy & finance, banking & financial
services, legal, compliance & risk, engineering & operations, general management &
consultancy, human resources, information technology, sales and marketing in the
fields of retail, healthcare, online as well as supply chain, logistics & procurement.
Roles and responsibilities:
compiling and distributing financial and statistical information such as budget

spreadsheets
analysing questionnaires
writing reports, company brochures and similar documents
organising and hosting presentations and customer visits
assisting with promotional activities
visiting customers/external agencies
helping to organise market research
Page 31 of 37
Key skills:
Confidence
Organisational skills
Commercial awareness
Adaptability
Creativity
Good team working skills
Communication skills
Numerical skills
IT skills
SUPERVISION AND MANAGING STAFF
Rationale for Policy on Supervision and Managing Staff

Supervision can be viewed as a process of managing functions intended to promote
the achievement of institutional goals and to enhance the personal and professional
capabilities of staff. Supervision interprets the institutional mission and focuses
human and fiscal resources on the promotion of individual and organizational
competence.
Supervision attends to the accomplishment of the institution and unit's goals and to
the personal and professional welfare of the staff. An effective supervisor provides by
assistance to staff members in meeting their personal and professional goals within
the context of the division and the institution. Supervision policy should, then, be
directed toward the following objectives:
Model practice focused on student learning and education of the whole person.
Accomplish the unit and institution's goals and mission.
Fulfil the institutional functions assigned to the unit.
Coordinate the recruitment and selection process of new staff members.
Coordinate the orientation and training of new hired staff members.
Consider the personal and professional welfare of the staff members.
Establish good communication between members of the unit and division.
Conduct and coordinate the performance appraisal of staff members.
Address needs of departing and remaining staff members when employee

separation occurs.
Page 32 of 37
Supervision Policy Statement

All staff members are entitled to quality supervision. Supervision is ongoing and
includes two-way communication to achieve the dual purposes of institutional and
staff member development. Supervision will focus on competence with the supervisor
responsible for leadership toward the accomplishment of meeting institutional and
staff needs. Staff members should be given clear guidance regarding expectations
about their role in the unit.
Recommendations for Practice
To improve supervision in student affairs, Winston and Creamer (1997) recommend
that supervision be dealt with in an open and explicit manner and be systematic and
ongoing. A collection of supervision ideas (Table 3) is available in a table which
includes recommendations for supervisory behaviours to use and to avoid.
Table 3 - Supervision Ideas
Do
Don't
Openly discuss the goals and

process of supervision with each
staff member
Treat supervision as a routine

administrative task
Include advancement of staff

member's personal and
professional goals in the
supervisory process
Establish supervisory structure

without genuine input from
supervisor
Show concern and interest in

staff member's personal
concerns
Attempt to become a staff

member's therapist
Work at establishing friendly

relationships with staff
Allow romantic or "special"

caring to develop with persons
supervised
Treat staff members equitably
Show or appear to show favour

to some staff members
Confront problems and issues

when first realized
Confuse the value of the person

with his or her behaviours
Support the decisions of

superiors with subordinate staff
and students
Hide disagreement from

supervisor during decision
making process
Publicly admit when wrong or

mistaken
Criticize (correct) staff members

publicly
Page 33 of 37
Deal with staff members face to

face
Discuss a staff member's

problem behavior with another
subordinate or coequal staff
member
Keep confidences
Hesitate to consult with

supervisors or other
professionals
Be direct, open, and honest
Try to send indirect message or

message thorough a third party
to a staff member about his or
her conduct
Keep records of supervisory

contacts
Rely on memory for details of

supervisory sessions
Establish specific performance

objectives or program outcomes
periodically (at least biannually)
Fail to follow up on
accomplishment of objectives
periodically
Recognize and reward

achievement
Assume that a "good job" is the

norm and does not require
acknowledgment
Make realistic assignments

Assume that everyone on a staff
based on a knowledge of the
or in an office should do the
staff member's experience and
same thing at the same time
skill level, personal maturity, and
current life situation
Make explicit connection
between supervision and staff
development activities
Assume that staff members can

always identify the areas in
which they need to develop skills
or acquire knowledge
Listen and learn from staff

supervised
Assume final knowledge about

supervision or about a
supervisory relationship
1 http://www.staffingpractices.soe.vt.edu/supervision.htm
Page 34 of 37
Legislation
The Fair Work Act (FW Act) applies to an Australian employer and an Australian
employee, which are defined by the Act to mean as follows:
Australian employer
The FW Act applies to an Australian employer. The FW Act (s35) defines an Australian
employer to include:
* is a trading corporation formed within the limits of the Commonwealth (within the
meaning of paragraph 51(xx) of the Constitution); or
* is a financial corporation formed within the limits of the Commonwealth (within the
meaning of paragraph 51(xx) of the Constitution); or
* is a Commonwealth authority; or
* is a body corporate incorporated in a Territory; or
* operates in Australia, in the exclusive economic zone or in the waters above the
continental shelf an activity (whether of a commercial, governmental or other nature),
and whose central management and control is in Australia.
For example, this definition could extend to an Australian employer that operates
through an overseas branch office. It should be noted that an overseas-based
employee may also be subject to local employment laws in the country where the
duties are being performed.
Australian employee
The FWAct (35) defines an Australian-based employee as an employee:
(a) whose primary place of work is in Australia; or
(b) who is employed by an Australian employer (whether the employee is located in
Australia or elsewhere); or
(c) who is prescribed by the regulations.
(3) However, paragraph (2)(b) does not apply to an employee who is engaged outside
Australia and the external Territories to perform duties outside Australia and the
external Territories.
Labour laws
Under the Civil Code, a contract in which one person performs services for another
with compensation may be construed as any one of the following:
* an employment agreement where the object is the completion of labor under the
employing party's direction.
* an independent contractor agreement where the object is the completion of a
specific task.
* a mandate agreement where, similar to power of attorney in common law countries,
one party performs designated tasks on the other party's behalf. These tasks are
Page 35 of 37
usually legal acts but may be non-legal acts, in which case, the agreement is referred
to as a quasi-mandate
Conditions of employement
A fixed-term employment contract is generally limited to one year (there are some
exceptions). For tenured staff, the term is not specified (but of course retirement age
is usually stated).
An employee is permitted to resign at any time (usually two weeks' notice is required),
but an employer that tries to fire an employee without rational, reasonable, and
socially-acceptable cause may lose an abusive-dismissal court case.
(Contract non-renewals may be a different matter; but if the contract is a full-year
contract, and has been renewed at least once, then compensationtypically one
month's pay for each year workedis often negotiated).
The Labor Standards Act provides that if an employee is fired, notice must be provided
at least thirty days in advance, or thirty days' pay must be provided in lieu of notice.
Firing is specifically prohibited during:
Maternity leave of a female employee, and for 30 days afterward.
Hospitalisation of an employee following job-related illness or injury, and for 30

days afterward.
(An employee who plans to contest dismissal should say so, demand that the reason
be provided in writing, and should not accept the thirty days' pay in lieu of noticeas
this may be construed as accepting dismissal.)
Pay and working hours
Entitlements for work conditions in many jobs are governed by the national workplace
relations system, which includes modern awards and the National Employment
Standards (NES). Employees covered by the national workplace relations system are
also entitled to leave provisions as set out in the NES.
Most WA sole traders and partnerships fall under the WA industrial relations system. If
you're in the WA system, the NES and national awards don't apply to you. You should
refer to WA pay rates and WA hours of work, overtime and penalty rates.
The NES contains 10 minimum entitlements for employees, although not all of these
apply to casual workers. The entitlements include:
* maximum weekly hours of work
* requests for flexible working arrangements
* parental leave and related entitlements
* annual leave
* personal/carer's leave and compassionate leave
* community service leave
* long service leave
* public holidays
* notice of termination and redundancy pay
* provision of a Fair Work Information Statement.
Most workers are paid for public holidays, except for contract workers and casual
employees who are paid only for hours worked. For most workers (except those
previously mentioned), other paid leave should include annual or recreation leave,
sick leave and long service leave.
Workplace Discrimination
Page 36 of 37
Unlawful workplace discrimination occurs when an employer takes adverse action

against a person who is an employee or prospective employee because of the
following attributes of the person:
* race
* colour
* sex
* sexual preference
* age
* physical or mental disability
* marital status
* family or carers responsibilities
* pregnancy
* religion
* political opinion
* national extraction or social origin
Where an investigation finds that the employer has (or had) discriminatory practices
that are linked to adverse actions for employees or prospective employees, the Fair
Work Ombudsman may take enforcement action.
Page 37 of 37

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Assessment Materials

BSBMKG513 Promote Products and Services to International

NOTE: If this is a group assignment, each member of your group

The other members of my group are:

1.Name:Click here to enter text. Student ID#: Click

PLEASE NOTE: SECTIONS HIGHLIGHTED IN THIS COLOUR ARE FOR TRAINER

Provide a promotion plan?

Provide a PowerPoint presentation delivered to your learning

explanation of your diploma including benefits and features

the target group for your promotion

the reason for choosing the target group

characteristics of the target group

cultural features of the target group

the proposed promotional technique

reasons why this technique will be effective

reasons why this technique will be cost-effective

budget plan (resources required) for the promotion

action plan for the promotion

identified legislative requirements relevant to the promotion

ILSC Business College BSBMKG513 Assessment V1:0615

Did the candidate:

relevant policies and procedures, e.g.

identify the team required and their roles and responsibilities

identify any special skills and technology required for the

TASK 2 - MARKING SHEET

Provide promotional material?

Coordinate a promotional activity?

ILSC Business College BSBMKG513 Assessment V1:0615

Did the candidate:

TASK 3 - MARKING SHEET

Produce a copy of the survey instrument?

Produce a final report?

Provide a clear, concise survey that:

Provide final report structured in the following manner:

Part Two Analysis, including:

Part Three Conclusion, including:

ILSC Business College BSBMKG513 Assessment V1:0615

Did the candidate:

ILSC Business College BSBMKG513 Assessment V1:0615

TASK 4 - MARKING SHEET

Did the candidate:

Did the candidate

clearly written in plain English

ASSESSORS GENERAL COMMENTS

ILSC Business College BSBMKG513 Assessment V1:0615

NOT YET COMPETENT

ILSC Business College BSBMKG513 Assessment V1:0615

Assessment description and requirements

Review the Marketing Plan provided in Appendix 1.

Identify an audience for the promotion.

a PowerPoint presentation delivered to your learning group

Your assessor will be looking for:

a promotion plan that includes:

ILSC Business College BSBMKG513 Assessment V1:0615

o characteristics of the target group

Assessment description and requirements

Identify suitable international business networks to assist and invite them to

Identify a suitable location for a presentation.

Prepare culturally-sensitive promotional literature.

Identify suitable display material (provide literature and costs only).