M.com Part 1. Semester-1. Roll Number: 07.

Master of Commerce
Advanced Accountancy
Semester: 1

Academic Year: 2015-16

Submitted in Partial Fulfilment of the Requirement

For the Award of the Degree of
MASTER OF COMMERCE

STRATEGIC MANAGEMENT

M.com Part 1. Semester-1. Roll Number: 07.

A COMPARITIVE
RESEARCH STUDY
ON MAKEMYTRIP
AND CLEARTRIP

M.com Part 1. Semester-1. Roll Number: 07.

DECLARATION

I hereby declare that project entitled RESEARCH, STUDY AND ANALYSYIS OF

MAKEMYTRIP vs CLEARTRIP. Submitted for the M.COM (Advanced Accountancy)
Degree is my original work and the project has not formed the basis for the award of any
Degree, Associateship, Fellowship or any other similar titles.

I further declare that the information has been tapped from the primary and secondary sources
of information which have been properly accorded.

Place:

Mumbai

Sonal Baswani

Date:

( M.COM STUDENT)

M.com Part 1. Semester-1. Roll Number: 07.

ACKNOWLEDGEMENT

I wish to thank professor AMIT PRAJAPATI for his encouragement and support throughout
the project it is due to his best efforts and continuous guidance and that I was able to prepare
this project.

I would like to thank coordinator professor SANTOSH GHAG for his constant support in the
process of making the project.

I would like to thank our Principal MR..ASHOK WADIA for giving me the opportunity to
work on this project.
I would also like to thank the University of Mumbai to give me this opportunity to explore
the valuable information related to this project.

M.com Part 1. Semester-1. Roll Number: 07.

CERTIFICATE OF ORIGINALITY
This is to certify that the project titled RESEARCH, STUDY AND ANALYSIS ON
MAKEMTTRIP vs CLEARTRIP is an original work of the student and is being submitted
in partial fulfilment for the award of the Masters Degree in Advanced Accountancy
(M.COM) of MUMBAI UNIVERSITY.

This report has not been submitted earlier either to the university or to any other
University/Institution for the fulfilment of the requirement of a course of study.

Signature of
Supervisor :

Signature of
College Seal

Place: MUMBAI

Student :

M.com Part 1. Semester-1. Roll Number: 07.

SR.NO

TITLE

Ch.1
1.1
1.2
1.3
1.4
1.5
1.6
1.7
Ch.2

Introduction
MAKE MY TRIP
History of Makemytrip
About Makemytrip
Working of Makemytrip
CLEARTRIP
Working of Cleartrip
Objective of study
Review of Literature

Ch.3

Research methodology

3.1
3.2
3.2.1
3.2.2
3.2.3

Sample
Method of collection
Primary data
Secondary data
Collection of data

Ch.4

Analysis & interpretation of data

4.1
4.2
4.3
4.4

Ch.5

Cleartrip vs Makemytrip
Swot analysis
Timeline of Cleartrip and Makemytrip
Pie Chart
Conclusions
Biblography

PG.NO

M.com Part 1. Semester-1. Roll Number: 07.

CHAPTER 1 : INTRODUCTION

1.1

MAKEMYTRIP

Makemytrip Inc. is an Indian Online travel company founded by Deep Kalra in 2000.
Headquartered in Gurgaon, Haryana, the company provides online travel services including
flight tickets, domestic and international holiday packages, hotel reservations, rail and bus
tickets. In 2011 and 2012, MakeMyTrip made strategic acquisitions in pursuit of growth
through new channels and markets in Southeast Asia. Recently, it launched Travel Apps for
mobile devices. The company has been consistently recognised as one of India's best travel
portals. In addition to a full-service online portal, the company also operates through 59 retail
stores across 37 cities in India along with international offices in New York City and Sydney.

M.com Part 1. Semester-1. Roll Number: 07.

1.2

History of MAKEMYTRIP

MakeMyTrip was founded by Deep Kalra, an alumnus of Indian Institute of Management

Ahmedabad Prior to setting up MakeMyTrip, Deep had worked with GE Capital as vice
president of business development (retail), as well as serving stints with ABN AMRO
Bank and AMF Bowlinghai.

MakeMyTrip was launched in the US market in 2000 to cater to the overseas Indian
community for their US-to-India travel needs. The founding team consisted of Deep Kalra,
Keyur Joshi.
(Co-Founder & Chief Commercial Officer), Rajesh Magow (Co-Founder & CEO - India,
formerly Chief Operating Officer & Chief Financial Officer) and Sachin Bhatia (ex-Chief
Marketing Officer). After serving a long tenure of 10 years, since the company's inception,
Sachin Bhatia quit MakeMyTrip as an active member and decided to work as an independent
advisor and a prime shareholder in the company.

With the success of IRCTC (Indian Railways Catering and Tourism Corporation)'s online
business model which enabled the Indian traveller to purchase railway tickets on the Internet,
things started to look brighter for the travel market in India. This was also the time when
Low-Cost Carriers entered the Indian Aviation space. MakeMyTrip started its Indian
operations in September 2005, offering online flight tickets to Indian travellers. To broaden
its travel portfolio, the company also started to focus on non-air businesses like holiday
packages and hotel bookings. On 13 August 2010, MakeMyTrip was listed on the
NASDAQ] and went public, making a debut in the US market. Trade Analysts believed that
this was an encouraging sign for both the investors and other Indian firms.

M.com Part 1. Semester-1. Roll Number: 07.

In 2011, the company strengthened focus on the mobile route by creating several travelrelated Apps for all types of mobile devices (smartphones and basic cell phones). In the same
year, MakeMyTrip also made three acquisitions, namely, Luxury Tours and Travel Private
Limited (Singapore), Le Travenues Technology Private Limited (Gurgaon, India) and My
Guest House Accommodation (New Delhi, India). MakeMyTrip's other acquisitions include
travel operators like ITC Group and Hotel Travel Group to enter new markets in the SouthEast Asian region in the year 2012. In June 2015 MakeMyTrip invested $3 Million Dollars
in Inspirock, a vacation itinerary planning website to improve trip planner. Rajesh Magow
was appointed as CEO - India in August 2013.

M.com Part 1. Semester-1. Roll Number: 07.

1.3

ABOUT MAKEMYTRIP

Nurtured from the seed of a single great idea - to empower the traveller - MakeMyTrip went
on to pioneer the entire online travel industry in India. MakeMyTrip has revolutionised the
travel industry over the years. This is the story of MakeMyTrip, Indias Online Travel Leader.

MakeMyTrip.com, Indias leading online travel company was founded in the year 2000 by
Deep Kalra. Created to empower the Indian traveller with instant booking and comprehensive
choices, the company began its journey in the US-India travel market. It aimed to offer a
range of best-value products and services along with cutting-edge technology and dedicated
round-the-clock customer support.

After consolidating its position in the market as a brand recognised for its reliability and
transparency, MakeMyTrip followed its success in the US by launching its India operations in
2005.

With the foresight to seize the opportunities in the domestic travel market, brought on by a
slew of new airlines, MakeMyTrip offered travellers the convenience of online travel
bookings at rock-bottom prices. Rapidly, MakeMyTrip became the preferred choice of
millions of travellers who were delighted to be empowered by a few mouse clicks!

10

M.com Part 1. Semester-1. Roll Number: 07.

MakeMyTrips rise has been lead by the vision and the spirit of each one of its employees, for
whom no idea was too big and no problem too difficult. With untiring innovation and
determination, MakeMyTrip proactively began to diversify its product offering, adding a
variety of online and offline products and services. MakeMyTrip also stayed ahead of the
curve by continually evolving its technology to meet the ever changing demands of the
rapidly developing global travel market.
Steadily establishing itself across India and the world, MakeMyTrip simultaneously nurtured
the growth of its offline businesses like its franchises and affiliates simultaneously,
augmenting the brands already strong retail presence further.

Today, MakeMyTrip is much more than just a travel portal or a famous pioneering brand - it
is a one-stop-travel-shop that offers the broadest selection of travel products and services in
India. MakeMyTrip is the dominant market-leader with 47% market-share (PhocusWright,
2013), a fact evinced by the trust placed in it by millions of happy customers.

Remaining reliable, efficient and at the forefront of technology, MakeMyTrips commitment

and customer-centricity allows it to better understand and provide for its customers diverse
needs and wants, and deliver consistently. With dedicated 24x7 customer support and offices
in 20 cities across India and 2 international offices in New York and San Francisco (in
addition to several franchise locations), MakeMyTrip is there for you, whenever and
wherever.

11

M.com Part 1. Semester-1. Roll Number: 07.

1.4

WORKING OF MAKEMYTRIP

PRODUCT AND SERVICES

Flights - MakeMyTrip provides flight tickets for travel in all major domestic,
international as well as low-cost carriers operating in India. It caters to travellers for both
domestic and international travel from India. Apart from this, it caters to inbound travel to
India from countries like US, Canada, Singapore and UAE.

Rail and Bus tickets - MakeMyTrip sells online rail tickets to its customers offering
features like return tickets with single payment option, flexi-search and automatic alerts
and updates on the availability of tickets. It also offers bus tickets across different
categories like Volvo, Air Conditioned, Non Air Conditioned, Deluxe, Semi-Deluxe and
Sleeper vehicles.

Cab Service - MakeMyTrip introduced car hire services on its Indian website in May
2010. It currently provides car hire services in conjunction with holiday package
bookings.

Hotels and Packages (Holidays) - The company offers hotel reservations in India and
international cities alike. There are over 13,000 hotels and guesthouses in India that can
be searched and compared online on the MakeMyTrip website. The hotels range from
luxury to budget accommodations. In November 2012, MakeMyTrip acquired My Guest
House Accommodation to increase the overall inventory for budget rooms and service
apartments. MakeMyTrip also offers a wide selection of hotels outside India. Through the
acquisition of easytobook.com, MakeMyTrip now offers access to more than 184,000
hotels outside India. MakeMyTrip also offers group and customised holiday packages for
popular domestic and international destinations.

12

M.com Part 1. Semester-1. Roll Number: 07.

Mobile Solutions - In 2012, MakeMyTrip launched travel mobile applications (Apps)

for iPhone, Android, and blackberry devices. The app offers services like flight and bus
bookings, hotel reservations and holiday packages. It also caters to other post-purchase
requirements like generating e-tickets, making cancellations, tracking status of refunds
and other travel alerts. The travel itineraries available on the Apps can be shared on
Facebook and Twitter.

Route Planner - Makemytrip route planner section provides all basic required
information on more than 1 Million routes in India.

13

M.com Part 1. Semester-1. Roll Number: 07.

1.5

CLEARTRIP

Headquartered in Mumbai, India, Cleartrip Pvt. Ltd. is an India online travel

company providing online booking services for flights and train tickets, hotel reservations,
and domestic and international holiday packages. It is amongst the top Online Travel agencies
in India. Apart from India, Cleartrip is also featured as a leading Online Travel Agency in
the Gulf region.
Cleartrip was founded by Matthew Spacie, Hrush Bhatt & Stuart Creighton in 2006.
Following the slogan Making Travel Simple, it provides easy booking to travellers along
with useful travel tips through their website with an objective to provide simple travel
solutions for customers. In May 2010, Cleartrip launched its first overseas venture in the
United Arab Emirates. In May 2012, it started services to the Gulf nations of Oman, Qatar,
Kuwait and Saudi Arabia.
In August 2014, Cleartrip established booking contracts with over 15,000 hotels across
the globe, and reported approximately 15,000 air transactions and 2,000 hotel bookings on its
portal.

14

M.com Part 1. Semester-1. Roll Number: 07.

1.6

WORKING OF CLEARTRIP

Products and Services

Along with the full-service web portal, Cleartrip also operates Cleartrip for Business an
online Corporate travel management tool; Agent Box, a travel tool for India's large agency
base; and Cleartrip Mobile, a travel booking app for mobile devices.

Flight and Retail Booking

Cleartrip offers services of searching and booking tickets for both one-way and roundtrip
flights across all major domestic and international airlines. In addition, train reservation
services for all major trains in India are available, wherein users are able to search for the seat
availability across all classes and connect Cleartrip and IRCTC accounts. The portal assists
users to search for trains between stations, retrieve train schedules, check PNR statues, and
verify Waiting List or RAC reservation.

Hotel Reservation
Cleartrip offers an option to book from numerous hotels around the globe, with options of
same-day and next-day check-ins. Cleartrip also offers the Pay@Hotel feature, wherein users
can book their room with Cleartrip and pay the full amount directly at the hotel.

15

M.com Part 1. Semester-1. Roll Number: 07.

Hotel Packages
Cleartrip offers a range of holiday packages comprising flight-and-hotel combination deals
for destinations around the world.

Cleartrip Mobile
Cleartrip Mobile is companys Flagship app offering all the features of Clear trips fullservice portal for mobile devices. Users can search for information; book seats aboard flights,
trains and buses; and make hotel reservations through this app. Cleartrip Mobile is available
for Apple, Android and Symbian devices.

Cleartrip for Business

Cleartrip offers travel booking services to 2,000 small and medium corporate enterprises,
through Cleartrip for Business, wherein users can book flight, trains, and hotels.

Agent Box
Agent Box is an online product for travel agents, powered by Cleartrip, which allows travel
agents and tour companies to book tickets and receive commissions. Agent Box offers
an inventory of domestic and international flights as well as hotels to over 3,000 registered
travel agents across India.

16

M.com Part 1. Semester-1. Roll Number: 07.

Cleartrip Special Features

Fare Alerts, Clear trip's real-time airfare tracker

Expressway, which enables users to make one-touch bookings

Passbook support, which enables paperless ticket booking

Quickeys, last-minute deals on hotel booking

Waytogo, a journey planner featuring air, rail, coach, ferry and self-driven options

Collections, a Curated list of destinations, activities, travel themes and hotels

Pay@Hotel, which allows users to book their room with Cleartrip and pay the full
amount directly at the hotel

Weekend getaways, which lets users search for getaways from the city of origin based on
drive time or destination; and select a hotel and make a room reservation

Online Amendments, which allows users to modify their itineraries online

17

M.com Part 1. Semester-1. Roll Number: 07.

1.8

Objective of study

1. To study about complete working of Cleartrip and Makemytrip.

2. To determine working of these virtual companies.

18

M.com Part 1. Semester-1. Roll Number: 07.

CHAPTER 2 : REVIEW OF
LITERATURE

Now in market the trend of consumption has been shifted from commodities, goods, and
services to experiences (Schmitt, 1999). From very long time, people have pursued a higher
quality and value of life, and the aesthetics economy has thrived. For the development of
industry Unique and creative design ideas have been incorporated into, creating another
potential marketing arena for Companies (Pine and Gilmore, 1999). Value creation to
customers has been emphasized to a great extent in relationship Marketing it enhances the
customer perception towards the company. The primary goal of building relationships with
customers is to create Customer loyalty. Creating value can be a foundation of not only
building relationships with customers but also maintaining the bond with companys potential
customers. The authors (Miao-Que & Yi-Fang, 2010) described that the environment clues
impact the customer perceived value and finally theses perceived value influence the
behavioural intention of customers. The importance of the perceived value in travel websites
is mentioned by the author in article. The perception about the different value is described by
the author. The customer value is typically built on experiential perception and is the result of
direct or indirect interaction during the consumption process. An experiential value scale
(EVS) is the only one scale based on Holbrook's (1994) further the theory developed by Math
wick et al. (2001) for measuring these four sub dimensions of customer experiential value in
retail environment.

19

M.com Part 1. Semester-1. Roll Number: 07.

Aesthetics (visual appeal and entertainment): This value has two major features. One is
perceived experience through the senses (e.g. sight, hearing, taste and touch), which may
offer immediate satisfaction to consumers. The other one is through entertainment or
dramatic effects.
Playfulness (escapism): This value is formed by customers themselves, and is inner,
initiative and self-oriented experience. It is when users temporarily leave real life while
performing a certain activity. The playful value shows potential amusement and the emotional
worth of the shopping process.
Service excellence: This value is described as consumer appreciation of a service provider
who demonstrates expertise and offers a reliable service performance. It is associated with
whether service providers are meeting its promises given to its customers.
Consumer return on investment (CROI): This value reveals the utilitarian aspects of
shopping, and defines active investment in economic, temporal, behavioural, psychological
resources and feelings or emotions that yield rewards. What consumer is receiving in the
return exchange process?
Holbrook (2005) argued that an exchange as a trading relationship between two parties in
which each gives up something of value in return for something of greater value, customer
value is the basic foundation for everything we do.

20

M.com Part 1. Semester-1. Roll Number: 07.

CHAPTER 3 : RESEARCH
METHODOLOGY

Due to time and cost factor the research is limited to only one company. The research
conducted is purely on the basis of secondary sources a major amount of information has
been gathered through journals, magazines, newspapers, articles, blogs, internet etc
3.1 Sample
The sample selected for the purpose of research is justified on following grounds
1.The sample size is inadequate.
2.The sample considers the various category of India.
3.2 Method of collection
Data collection is the process of gathering information. Data is broadly classified as primary
data and secondary data. Meaning and significance of primary data and secondary data is
further explained below

21

M.com Part 1. Semester-1. Roll Number: 07.

3.2.1 Primary Data

Primary research consists of a collection of original primary data collected by the researcher.
It is often undertaken after the researcher has gained some insight into the issue by reviewing
secondary research or by analysing previously collected primary data. It can be accomplished
through various methods, including questionnaires and telephone interviews in market
research.
3.2.2 Secondary data
Secondary data is data collected by someone other than the user. Common sources of
secondary data for Social science include Censuses organisational records and data collected
through qualitative methodologies or Qualitative research. And Primary data by contrast, are
collected by the investigator conducting the research.

3.2.3Collection of data
All the information and data used in this project report are based on and collected from
secondary source of data such as Internet and blogs.

22

M.com Part 1. Semester-1. Roll Number: 07.

CHAPTER 4 : ANALYSIS AND

INTERPRETATION OF DATA

4.1

MAKEMYTRIP VS CLEARTRIP

Although the online travel industry in India has been growing rapidly from 2005 onwards, the
industry is still to consolidate and mature. Air travel dominates the current scenario, with
60% market share ahead of railways which contributes 15% of the market (solely from
IRCTC). Hotels constitute 13% and the rest is split between buses and cars. The ecommerce
industry in India, currently pegged in the range of $11-16 billion, has over 70% of the
numbers coming from the online travel sector, with the rest coming from retailing. By the end
of 2015, the Indian online travel market is expected to hit a gross online bookings number of
$12.5 billion, with a huge push coming from mobile traffic.
Currently the two major Indian online travel agencies (OTA) in the market
MakeMyTrip.com and Cleartrip together hold 85 per cent of the online consumer travel
market, providing ample choices for the consumer. MakeMyTrip has already gone public in
2010. Many new players like Goibibo and Ezeego1, some of the legacy players such as Akbar
travels planning for growth and disruptive new start-ups such as Airbnb have also entered this
space in the recent past. The industry is struggling with undifferentiated offerings and in a bid
to create unique positioning in the minds of consumers, the leading players are focusing on
providing convenience and full spectrum services.

23

M.com Part 1. Semester-1. Roll Number: 07.

4.2 SWOT ANALYSIS FOR MAKEMYTRIP

STRENGTH
1.One of the earliest market entrants
2. Presence in the international business scenario
3. Secure and trusted channel for facilitating payments
4. Attractive brand name and convenient website navigation
5. It offers services like International and Domestic Air Tickets, Holiday Packages and
Hotels, Domestic Bus and Rail Tickets, Private Car and Taxi Rentals, B2B and Affiliate
Services

WEAKNESS

1.General Reluctance in customers to use internet for financial transactions like booking
tickets online

24

M.com Part 1. Semester-1. Roll Number: 07.

OPPORTUNITIES

1.Customers currently using traditional methods of bookings

2.Offer better travel packages in line with customer expectation
3.Untapped sections of international tourism market

THREATS
1. Possible lack of co-ordination with tourism entities
2.Present competitors having substantial market share
3. Newly emerging online booking portals with better offerings

25

M.com Part 1. Semester-1. Roll Number: 07.

SWOT ANALYSIS FOR CLEARTRIP

STRENGTH
1. Simple Interface and processes
2. Presence in the international business scenario
3. Good customer support for customers
4. Highly Customer oriented
5. Tieups with airlines, corporates and hotel chains

WEAKNESS
1.Unable to attract customers who are not internet savvy
2.Reluctance in customers to avail bookings through online payments
3.Cases of Unsatisfactory customer service in terms of addressing issues

26

M.com Part 1. Semester-1. Roll Number: 07.

OPPORTUNITIES
1.Customers currently using traditional methods of bookings
2.Offer better travel packages in line with customer expectation
3.Untapped sections of international tourism market

THREATS
1. Possible lack of co-ordination with tourism entities
2.Present competitors having substantial market share
3. Newly emerging online booking portals with better offerings

27

M.com Part 1. Semester-1. Roll Number: 07.

4.3

TIMELINE

Starting up:

MakeMyTrip started its operations in the US in 2000 and then moved to India in 2006 after
getting favourable response from the NRI market there
Cleartrip launched its services in India in 2006 with the focused vision to Make Travel
Simple

Funding:
MakeMyTrip

2000 $2 million in venture capital funding from eVentures;

2005 $10 million in its first round of funding from SAIF (Softbank Asia Infrastructure
Fund) Partners;
2006 $13 million in series B funding from Helion Venture Partners, Sierra Ventures and
SAIF Partners;
2007 $15 million in series C funding from Tiger Global, Helion Venture Partners, Sierra
Ventures and SAIF Partners;
2010 took the IPO route and got listed on NASDAQ

Cleartrip
2006 $3 million from Kleiner Perkins Caufield & Byers (KPCB) and Ram Shriram and
later $8 million from DAG ventures
2011 $40 million from Concur Technologies;
2014 $5.4 million venture capital from Concur Technologies.

28

M.com Part 1. Semester-1. Roll Number: 07.

Partnerships / Mergers & Acquisitions:

In 2009 Tata Sons, the holding company of the Tata Group firms, won a case at the World
Intellectual Property Organisation (WIPO) against MakeMyTrip, which had been using the
term tata in one of its websites, oktatabyebye.com.

In 2011, Cleartrip announced Strategic Investment and Alliance with Concur, one of the
leading travel expense software company. Concur made an investment of $40 million in 2011
and then increased its stake to close to 25% in April 2014

In 2012, MakeMyTrip acquired an effective majority equity interest in a group of companies

known as the International Tour Centre, a well-established hotel aggregator and tour operator
for Thailand. The acquisition helped MakeMyTrip further expand its presence in Thailand.
MakeMyTrip also acquired HotelTravel.com for $25 million

In 2014, Makemytrip acquires EasyToBook.com Group

Pioneering Services:

In 2007, Cleartrip launched the Cleartrip Forum, the first fully unedited customer support
forum

In 2008, Makemytrip partnered with IRCTC for rail bookings and holiday packages and with
Apollo DKV partners to offer Domestic Travel Insurance

In 2009, Makemytrip joined hands with Airtel DTH to check and book holiday packages on
television, in an effort to broaden the user base

In 2009, Cleartrip launched ClearTrip for Business the first online travel management tool
for corporates. In 2010, the firm launched the first comprehensive mobile travel website that
worked on all phones

In 2014 Cleartrip became the first OTA to provide cancellation of bookings on mobile apps
Senior Management Hires

In 2012, ClearTrip appointed Samyukth Sridharan as President and COO. He was the Chief
Commercial Officer at Spice Jet prior to joining ClearTrip

In 2013, Makemytrip announced the promotion of Rajesh Magow from Chief Financial
Officer to Chief Executive Officer India. Prior to joining MakeMyTrip, Mr. Magow was
CFO and acting CEO for the India operations of eBookers.com, now part of Travel port

29

M.com Part 1. Semester-1. Roll Number: 07.

Going Mobile:

In 2007, Makemytrip and Cleartrip partnered with Pay-mate to launch the booking and
payment of air tickets through SMS.

In 2011 all both OTAs launched their mobile apps

Unique marketing initiatives:

In 2007, Cleartrip launched the Cleartrip Calendar, a breakthrough in online air search as a
pioneering feature compared to competitors, announced the launch of an official customer
forum and was the first amongst the key players to launch an Air Hotel Combo for its
customers

In 2009 Makemytrip launched multi-city flight booking service Alootechie.com, and the
ability to book up to 7 flights in a single transaction

In 2011, Makemytrip launched a rewards program for its loyal customers, aptly named My
Trip Rewards

In 2013, Cleartrip launched an initiative called Price watch which offered refunds to
passengers when the price of their international bookings dropped from the original fare
before departure
The OTA industry is plagued by a lack of loyalty, given the large number of options available
and every site providing the same information from the same flight data aggregators
worldwide. Customers are especially fickle given the frequent promotional and discount
campaigns run by these agencies to drive up volumes for a period of time. Further, the two
OTA giants Makemytrip and Cleartrip have many similarities in products & services,
making it hard to distinguish any powerful unique selling propositions (USP) for each. For
example, in the recent past, Cleartrips mobile user experience has been rated highly.

30

M.com Part 1. Semester-1. Roll Number: 07.

4.4

Pie Chart

CHAPTER 5 :
CONCLUSIONS
31

M.com Part 1. Semester-1. Roll Number: 07.

Cleartrip and Makemytrip are two popular websites helping customers to book railway,
airline, bus & hotel tickets. Both these websites give you the comfort of ordering tickets from
home with just a click of mouse.

And I conclude my project by saying that:

a.) Makemytrip.com started in 2000 (Founded by Deepak Kalra in the year 2000).
Cleartrip seems to have made a late entry in the world of online ticketing.
Nevertheless, cleatrip has been creating enough waves since its inception.
b.) Cleartrip offers the following booking services: airline, railway and bus tickets and
reserve hotel rooms and car rentals through call center/internet.makemytrip.com offers
all the above services except railway & bus. Howevermaketrip.com visitors also have the
option of Car rentals in popular Indian cities.

c.) I ran both the websites on Firefox and both the websites have pretty much the same look
and except for the fact that Cleartrips homepage seems more dominate by text/content.
Both the websites have made pitches for holidays both domestic &
international. Cleartrips navigation menu (not exactly a menu but clickable links at the
top) are better from the usability perspective.

d.) Makemytrip.com has two irritating links of We are hiring & Corporate level. Two
blinking bright coloured links which are irritating to the eyes. (seems theyve used Java
Script.)

32

M.com Part 1. Semester-1. Roll Number: 07.

33

M.com Part 1. Semester-1. Roll Number: 07.

Biblography
a.) https://themarketingblog.wordpress.com/
b.) http://www.makemytrip.com/
c.) http://www.cleartrip.com/

34

M.com Part 1. Semester-1. Roll Number: 07.

d.) http://yourstory.com/2014/07/cleartrip-makemytrip-yatra/

35