The document discusses MakeMyTrip, an Indian online travel company. It provides details on MakeMyTrip's products, services, competitors, pricing, promotion, people, processes, physical evidence, and marketing strategy. It also discusses the company's values, review processes, and SWOT analysis.
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The document discusses MakeMyTrip, an Indian online travel company. It provides details on MakeMyTrip's products, services, competitors, pricing, promotion, people, processes, physical evidence, and marketing strategy. It also discusses the company's values, review processes, and SWOT analysis.
The document discusses MakeMyTrip, an Indian online travel company. It provides details on MakeMyTrip's products, services, competitors, pricing, promotion, people, processes, physical evidence, and marketing strategy. It also discusses the company's values, review processes, and SWOT analysis.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
The document discusses MakeMyTrip, an Indian online travel company. It provides details on MakeMyTrip's products, services, competitors, pricing, promotion, people, processes, physical evidence, and marketing strategy. It also discusses the company's values, review processes, and SWOT analysis.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Download as ppt, pdf, or txt
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Presented By :
Vinita Singh Supriya Singh Anu Agarwal Rishabh Jaiswal
INTRODUCTION OF Make MyTrip.com, Indias leading an online travel company was
founded in the year 2000 by Mr. Deep Kalra offering airline tickets, hotel reservations, car rentals, travel packages and holidays in India. It caters to the Indian Market in the USA, UK and Australia. It has offices in Gurgaon, New York and Sydney. Make my trip is 24X7 on line portal for travel needs. Largest e-commerce company in its year of launch 2000 In Dec. 2007, MakeMyTrip won the best Online Travel Agency in
India award from Galileo Express Travel World.
Customer Segments in Indian Travel Market
Indian Travel Market International Travelers
Domestic Travelers
Inbound Travelers (Inbound Market)
Outbound Travelers ( more than 6 millions)
Holiday & Sightseeing
Business Travelers
Conference attendance
Visiting friends & Relatives (VFRs)
Students
Marketing mix for services
COMPETITORS OF
make my trips products
International and Domestic Air Tickets, Holiday
Packages and Hotels
Domestic Bus and Rail Tickets Private Car and Taxi Rentals MICE (Meetings, Incentives, Conferences & Exhibitions)
make my trips price
MMT offers competitive economical prices for tour
packages and moreover price is linked with advance booking also. It aimed to offer a range of best-value products and services along with cutting-edge technology and dedicated round-the-clock customer support.
make my trips place
MMT has created a network of offices in New Delhi,
Mumbai, New York and Sydney. Appointed franchise in all major cities of US, UK, Australia, UAE and India
make my trips promotion
MMT offers travel insurance and Business Lounges in
India and overseas for all travelers MMT provides valuable shopping discount booklets MMT provides pick up and drop services for all air travelers. Promoting services with strategic alliances with brands like Coke, Sify.com, Maruti Udyog and Nokia etc.
make my trips people
An essential ingredient to any service provision is the use of
appropriate staff and people. Recruiting the right staff and training them appropriately in the delivery of their service is essential if the organization wants to obtain a form of competitive advantage. Consumers make judgments and deliver perceptions of the service based on the employees they interact with. MMT Staffs have the appropriate interpersonal skills, aptitude, and service knowledge to provide the service that consumers are paying for. Most trusted name in the industry, MakeMyTrip's spectacular success is in no small part due to the unblinking vision of its senior management team and the dedication of its employees. MakeMyTrip employs over 700 Trippers from the travel, tourism, hospitality and technology industries.
make my trips process
The process mix constitutes the overall procedure
involved in using the services offered by the MMT. A process should be such that the customer is easily able to understand and easy to follow. The smaller and simpler the procedure, the better the process, and the customer will be more satisfied. It Refers to the systems used to assist the organization in delivering the service. .
make my trips physical evidence
Physical evidence is the overall layout of the place i.e.
how the entire MMT office has been designed. Physical evidence refers to all those factors that help make the process much easier and smoother.
mmts advertising & Communication Strategy
MMTs advertising and communication strategy on
three pillars--1. Convenience of 24/7 service 2. Reliability 3. Competitive Pricing Promoting services with strategic alliances with brands like Coke, Sify.com, Maruti Udyog, Nokia etc.
MAKEMYTRIP VALUES Passion for Winning Respect for People Excellence
Empowerment
MMTs Values
Customer Centricity
Fun@Work
Integrity Accountability
Teamwork
Innovation
Review and Control Strategy
All calls are recorded & periodically examine to
improve the quality output of customer care executives. Each web chatting and emails are saved in MMTs system for constant monitoring of the service quality give to the customer. MMT from a dedicated set of executive to service sophisticated corporate and general sales business.
SWOT ANALYSIS Strength
1.One of the earliest market entrants 2. Presence in the international business scenario 3. Attractive brand name and convenient website navigation 4. It offers services like International and Domestic Air Tickets, Holiday Packages and Hotels, Domestic Bus and Rail Tickets, Private Car and Taxi Rentals. Weakness 1.General Reluctance in customers to use internet for financial transactions like booking tickets online Opportunity 1.Customers currently using traditional methods of bookings 2.Offer better travel packages in line with customer expectation Threats 1. Possible lack of co-ordination with tourism entities 2. Newly emerging online booking portals with better offerings
