corporate social responsibility, a history that has

grown to meet the challenges of a global society.

Social responsibility is as important as their
business at Malabar Gold and Diamonds. It means
investing in and enriching their communities. As an
acknowledgement of their social responsibility, the
group sets apart 10% of the profit from Groups
businesses for CSR activities.
Malabar Gold and Diamonds offers its helping
hand through two charitable trusts, functioning
along with each showroom:-
Malabar Medicare Charitable Trust provides
free medicines to the poorest of patients
Malabar Housing Charitable Trust helps build
transparency and safeguard the interests of the houses for the poor and down-trodden people
customer. Some of the key practises started by of our society.
MGD are as follows:- Malabar Gold and Diamonds has also set in
Ensured that customers were given gold in the motion a series of Corporate Social Responsibility
caratage as promised by the brand. initiatives, notable among them being the Clean
Diamonds sold by MGD are 100% certified by Kerala project. This is executed with the support
GIA, HRD or IGI. of Kerala Government and is a major assignment
There is Buy Back Guarantee for all products through legal, fair and honest practices. It is also boi.malabargoldanddiamonds.com that strives to bring a marked change in attitude
sold by MGD. the duty of the management to see that no Similarly they have had other campaigns like among the citizens of the state.
Life Time Free Maintenance is offered to all customers, no investors and no employee should Malabar Gold and Diamonds Festival which They continually strive to embrace responsibility
products sold at MGD. be cheated or misjudged. The entire team shares provides customers the opportunity to win up to for the companys actions and encourage a positive
the vision and every team member irrespective 100,000 gold coins and AED 1 million cash back. impact through its activities on the environment,
History of his or her position plays an important role in MGD is very active in activities like tele- consumers, employees, communities, stakeholders
An unwavering belief laid the foundation of carrying forward the vision of the company. marketing, direct mailing, etc. However the most and all other members of the public sphere. While
what would grow to become the Malabar different successful activity done by MGD is they are proud of their accomplishments and the
Group, in 1993, formed by an eclectic team Product Direct Marketing. Through direct marketing progress they have made, they understand that
of entrepreneurs, led by the visionary genius Each ornament they display and sell at their they engage with customers who live near each much remains to be done and they, as a group, are
of Mr M P Ahmed when he explored beyond stores are specifically selected to celebrate of their stores and interact with them to better fully committed to this cause.
his immediate circle in the agri-corp industry specific occasions in the life of an individual/a understand their requirements and keep them
to establish a Jewellery trading company in family. No matter how small or big the occasion, updated on the activities at MGD. This sort of www.malabargoldanddiamonds.com
a historical city called Kozhikode. Since then, they will have an ornament to celebrate it. They personal interaction helps them gain customers
keeping alive the golden spirit of the Brand, the are true to their promise to their customers - who remain with them for a lifetime irrespective
Group has remained constant, in its forays into Celebrate the Beauty of Life. of the country they are in. Things you didnt know about
development, infrastructure, hospitality, services, Malabar Gold and Diamonds has always
and more. safeguarded the interests and requirements of Brand Values MALABAR GOLD & DIAMONDS
From the very day of its inception, in 1993, the customers in every marketplace in which The Brand qualities of MGD are: MGD is among the top five jewellery retailers
Malabar Group have taken great pleasure in they operate. Grounded worldwide and the largest jewellery retailer of
providing their customers with superior quality Celebratory Indian origin in terms of business figures.
of products and services and a total assurance Recent Developments Accessible The foundation of what would grow to become the
Market facilities, along with uncompromising dedication of value for money as a regular habit. Thanks to In the span of just four years, MGD has launched Prestigious MGD was laid in 1993, by an eclectic team of
Malabar Gold and Diamonds is the flagship to personal attention offer a remarkable service their customers patronage, they are today, one jewellery brands to cater to the specific needs of Forward Thinking entrepreneurs, led by the visionary genius of Mr M
division of Malabar Group, one of the fastest experience to their customers. of the leading jewellers in the world with more their discerning customers. These include: Transparency P Ahmed when he explored beyond his immediate
growing business conglomerates. From humble The company posted a turnover last year of than 90 stores worldwide, with a strong presence Ethnix - Handcrafted Designer Jewellery. Trust circle in the agri-corp industry to establish a Jewellery
beginnings it is among the most trusted jewellery USD 2.4 billion firmly placing it among the top in India and Middle East and well on our way to Era - Uncut Diamond Jewellery. Honouring Commitments trading company in Kozhikode, Kerala, India.
brand name in India and GCC with over 90 retail five jewellery retailers worldwide. becoming the world number one in Jewellery by Mine - Diamonds Unlimited. Malabar Gold and Diamonds has always been at The company expanded from a 745 sq ft outlet in
outlets and ten wholesale divisions. Malabar Gold MGDs business strategy is 2015. Starlet - Kids Jewellery. the fore front when it comes to developing policies 1993 to over 90 outlets with over 400,000 sq ft
and Diamonds outlets display a wide variety of to obtain 20% of market share Living up to its Divine - Indian Heritage Jewellery. which are beneficial for customers and these retail space by 2013.
Gold, Diamond, Pearl and Platinum ornaments, and they have achieved this reputation, Malabar Gold Precia - Precious Gem Jewellery. policies mostly change the landscape of the industry MGD is present in villages, town, cities and even prime
catering to the requirements of its multi-cultural objective in the majority of the and Diamonds has always DVA - Jewellery for Teens. itself. Over the years Malabar Gold and Diamonds pilgrimage centres in India and Middle East.
and multi-national customers. The majority of markets. brought in the best MGD on an average opens one outlet every has reinvented itself to suit the varied customer
ornaments at Malabar Gold and Diamonds MGD has always embraced talents and legends alike. week worldwide. requirements in the respective markets it operates MGD showcases products which are suitable to
celebrate any occasion in an individuals life.
outlets are in 22K and diamond ornaments modern retailing trends The strength and fast in. Their policies adhere to the local and regional
are in 18K.To ensure utmost levels of quality, to ensure that customer paced success of Malabar Promotion legal and cultural requirements in order to better MGD has a unique business model which comprises
Malabar Gold and Diamonds sells ornaments requirements are fulfilled. They Gold and Diamonds is a MGD is a company which is driven by marketing. serve their customers. of 1,500 investors. Almost 27% of the investors are
which are certified by international agencies like take pride in creating such tribute to the unique and The brand is present in media available in each Malabar full time employees with the company.
International Gemological Institute (IGI), Platinum trends in the industry which innovative management of the markets it operates in Gold and MGD is a vertically integrated right from bullion
Guild International (PGI), etc. ensure greater transparency and practices of the company. including TV, Outdoor, Diamonds sourcing product designing manufacturing
To give their customers the best designs are beneficial for the customer. The directors handle Radio, Print Media and has a rich wholesaling and finally to retailing.
in jewellery they have master designers and MGD is well on its way to the front-end operations Online. history MGD is not only a destination for jewellery buying
researchers who create classic and contemporary being among the top jewellery of every single outlet. The most innovative of but a preferred destination to acquire gifts to
designs which match every segment of jewellery retailers in the world by 2015. Right from the salesmen and informative campaign express ones love and affection to each other.
buyers: young or old, classic or contemporary. No The growth plan for the brand to the directors, all are celebrated by MGD is MGD has had the privilege to adorn its jewellery to
matter what your budget is, they have a design is tremendous and so is the treated as a part of the called Brides of India over two million brides in the last twenty years
to suit each ones budget. All their products are opportunity which lies ahead of management. The corner jewellery festival. They all unique and customised to the individual
created based on the current fashion trends. them. stone of thei success have completed two preferences of the brides.
Indias finest bridal jewellery collection is also is teamwork. It is the seasons of the campaign
Wedding jewellery festival named Brides of India
on display in Malabar Gold and Diamonds Achievements responsibility of the and preparing for the celebrated by MGD since 2011 has become the
showrooms. MGD is known in the management to safeguard third one as of now. More referral guide for traditional Indian wedding
Their extensive jewellery collection, industry for starting practises the interests of their details about the campaign customs and rituals. Currently the R&D for the
impeccable after-sales service and world-class and policies which ensure investors and associates can be found here: third edition of Brides of India is on-going.

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