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Kurt Bell Resume 2-8-2017 A

This document is a resume for Kurt Bell summarizing his experience in digital marketing, marketing automation, and lead acquisition over nearly 3 years. It shows that he contributed to growth in website conversions of up to 100% at large B2B companies. The resume lists his work history at companies like Coveo and Sitecore, and details his responsibilities and achievements in roles like web producer, including tasks like content management, personalization, analytics reporting, and collaboration across departments.

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206 views3 pages

Kurt Bell Resume 2-8-2017 A

This document is a resume for Kurt Bell summarizing his experience in digital marketing, marketing automation, and lead acquisition over nearly 3 years. It shows that he contributed to growth in website conversions of up to 100% at large B2B companies. The resume lists his work history at companies like Coveo and Sitecore, and details his responsibilities and achievements in roles like web producer, including tasks like content management, personalization, analytics reporting, and collaboration across departments.

Uploaded by

api-322208569
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Kurt Bell

600 Epic Way, San Jose, CA 1-415-3205878


kurt.a.bell@gmail.com linkedin.com/in/kurtabell
www.kbellweb.com

Summary:
Nearly three years of experience in digital marketing, especially marketing automation
and lead acquisition, in the software industry. Contributed to growth in conversions of
up to 100% from web marketing activities at large B2B companies, some recently
evaluated at over $1 Billion. Demonstrated ability to build strong collaborative
relationships across, as well as manage and execute projects involving, diverse
departments on multiple continents. Holds an MBA and BA and excited to grow and
learn.

Work Experience:
Marketing Operations Consultant at Coveo
9/7/2016 Present
Coveo is a leader in AI powered search, predictive analytics, and enterprise search
technologies.
Remote via Montreal, Canada

Maintained and Updated global partner and customer facing sites, as well as
internal resources
Integrated Media, PR, and Content into automated nurture plans in Sitecore,
Wordpress, Coveo
Supported implementation and personalization efforts surrounding key assets
and content
Reported across global web properties pulling Google Analytics data through
Supermetrics into Google Data Studio for visualization

View site at: www.coveo.com

Web Producer at Sitecore 03/01/16


06/10/16
Web Specialist at Sitecore 06/30/14
02/29/16
Sitecore is a global leader in Customer Experience Management, Marketing
Automation, and eCommerce.
Sausalito, CA

Performed marketing automation, personalization, enhancing conversion rate to


MQL up to 100%
Ensured responsive, dynamic, and consistent user experience across all web
properties
Performed optimization and A/B + MV testing across global web properties and
internal portals
Collaborated with Marketing Operations to create and achieve web marketing
KPIs and metrics
Collaborated with Creative and Social departments to optimize visual layouts
and click-through rate
Created and implemented lead scores, engagement values, and automated
nurture (drip) campaigns
Built reports tying marketing & PPC/PPL spend directly to sales revenue &
campaign performance
Created, edited, tagged, QAd web content, landing pages, emails, and
microsites
Collaborated with stakeholders on international projects, localized for specific
regional markets
Executed social campaigns across Twitter, Facebook, LinkedIn, track and
reported results
Provided ongoing analytics and reporting on all marketing activities across xDB
and CRM

View site at: www.sitecore.com

Digital Consultant at FluidEdge 01/15/15


10/15/15
FluidEdge works to transform businesses in the healthcare sector at the interaction
point between business needs, goals, industry trends, and the latest information
technology.
Remote via Philadelphia, PA
Performed phase one redesign of primary consumer-facing website including IA,
SEO, UI/UX
Redesigned information architecture (IA) including navigation to simplify and
improve conversions
Performed analysis to determine highest traffic pages and refocus site structure
accordingly

View site at: www.fluidedgeconsulting.com

Related Skills:
Software experience
Sitecore Experience Platform CMS, Microsoft Dynamics CRM, Google Analytics,
Google Data Studio, Supermetrics, some Omniture, MySQL, Wordpress, Weebly,
advanced Excel, Word, PowerPoint, Access Database, Visio, working knowledge
Adobe Photoshop and Creative Suite, Salesforce CRM, Slack, Asana, Basecamp,
Freshdesk, some JIRA

Technical experience
A/B and Multivariate Testing, UX/UI Testing, working knowledge of HTML 5 and
CSS 3, some C++, SQL, MySQL, strong content editing/proofreading,
wireframing, information architecture design and planning, nurture campaigns,
material design, responsive and dynamic web design, advanced personalization
of online experiences

Certifications
Sitecore 8 Advanced Analytics, Sitecore Digital Marketing Systems 2.0, Google
Tag Manager, A+ Hardware

Personal interests
Over 13 years of volunteer work at Camp Okizu for kids with cancer, Avid
competitive gamer

Education:
Masters Degree in International Business at Hult International Business School
05/12/12 - 08/16/13
San Francisco, California, USA & Dubai, UAE
AP Consultancy Project with Ciena Corporation (USA), including M&A, Strategy,
Competitive Analysis
Management Consulting Club Consultancy Project with Mars, Inc. (UAE),
including Systems Analysis

Bachelor of Arts in International Relations at California State University at Chico


08/01/07 - 05/01/12
Chico, California, USA
Model United Nations Competitor and Security Council Team Leader at Nationals
in New York
o Received 4 Awards for top 3 performance out of 500+ universities from
50+ countries

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