Innovobiz-2016 Conference Proceedings GE-International Journal of Management Research

ISSN (O): (2321-1709), ISSN (P): (2394-4226), IF-4.88

Volume 4, Issue 4, April 2016. Website- www.aarf.asia

Changed Scenario of Banking Sector in India

Author : CMA, Jyoti Mahajan

(Assistant Professor- G. H. Raisoni Institute of Management & Research, Nagpur)

Co-Author: Prof.Rajesh Mahajan

(Assistant Professor-NIT Graduate School Of Management, Nagpur)

ABSTRACT
The banking sector in India underwent a sea change. The banks approach towards the customers has drastically
changed. Since Independence the banks have undergone a huge change in India. This change was great during 1990s
and 2000s, when a number of innovations changed the way banking was perceived. The growth in the Indian
Banking Industry has been more quantitative rather than qualitative and it is expected to remain the same in the
coming years. Indian banking is the helping hand of the nation and its people. The important sectors of the Indian
economy have greatly developed due to banking. The sector has translated the hopes and aspirations of millions of
people into reality. The various innovations in banking sector are ECS, RTGS, EFT, NEFT, ATM, Retail banking,
Debit and Credit cards, free advisory services, online banking, mobile banking and many more value added products
and services.

Keywords: Innovative Banking, Technological Changes, Indian Banking sector

Introduction:

The banking sector in India placed greater emphasis on innovation and technology, from 1990. In the 1990s, the
banking sector in India placed greater stress on technology and innovation. It began to use technological
advancements to provide better quality of services at accelerated pace. Mobile banking and e-banking have made it
easier to transact for the customers who stay in geographically remote areas. Information Technology has made it
convenient for the customers to do their banking from geographically remote areas which remained untapped earlier.
The focus of the banks turned on the rural markets and they introduced a variety of services to take care of the
special needs of their rural customers. The traditional scope and new concepts like personal banking, bank
assurance, etc were introduced. The banking sector was moving rapidly towards electronic transactions which were
expected to change the way banking was perceived in future.

Research methodology
The study is carried out to make an evaluation of the current scenario of the Indian Banking sector. The entire paper
is based on the secondary sources of data viz. the various websites, academic journals, etc.

Evolution of Banking in India: 3 Phases of Indian Banking System

They are as mentioned below:

Phase I: Early phase from 1786 to 1969 of Indian banks

The first bank was General Bank of India which was set up in the year 1786, which was followed by Bengal Bank.
Later on East India Company established Bank of Bengal (1806), Bank of Bombay (1840) and Bank of Madras
(1843) as independent units and called them Presidency Banks. In the year 1921 the three banks were amalgamated

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Published by- Associated Asia Research Foundation 83
Innovobiz-2016 Conference Proceedings GE-International Journal of Management Research
ISSN (O): (2321-1709), ISSN (P): (2394-4226), IF-4.88
Volume 4, Issue 4, April 2016. Website- www.aarf.asia

and Imperial Bank of India was established which started as private shareholders banks with mostly Europeans
shareholders.
For the first time in 1865, Allahabad Bank was established exclusively by Indians. Then Punjab National Bank Ltd.
was set up in 1894 with headquarters at Lahore. Between 1885 and 1913, Bank of India Central Bank of India, Bank
of Baroda, Canara Bank, Indian Bank, and Bank of Mysore were set up. The Reserve Bank of India was established
in the year 1935.
The growth was very slow with periodic failures, during the first phase i.e.in the between 1913-1948.There were
almost 1100 banks of small size. To make the functioning and activities of commercial banks more efficient, the
Banking Companies Act, 1949 was made by the Government of India which was later changed to Banking
Regulation Act, 1949 as per amending Act of 1965 (Act No. 23 of 1965). The overall supervision of banking in
India was vested with the Reserve Bank of India as the Central Banking Authority. The public had very less
confidence in the banks, rather for saving bank facility the Postal department was considered safer.

Phase II: Nationalization of Indian Banks-up to 1991, prior to Indian banking sector Reforms.

After Independence the Indian Government took major steps to reform the Indian Banking Sector. The Imperial
Bank of India was nationalized in 1955 with wide spread banking facilities in rural and semi urban areas. The State
Bank of India was formed as a chief mediator of Reserve Bank of India, as well as to lever banking transactions of
the Union and State Governments all over the country. On 19th July, 1959 the seven subsidiary banks of State Bank
of India were nationalized. The 14 major commercial banks in the country were nationalized due to the efforts of the
then Prime Minister of India, Mrs. Indira Gandhi. The Indian Banking sector reforms carried out nationalization in
the second phase with 6 more banks. This step brought 80% of the banking segment in India under Government
ownership. Under the Government ownership, the publics faith increased and their confidence about the
sustainability of these institutions increased tremendously.

Phase III: Indian Banking System with the advent of Indian Financial and Banking Sector Reforms after
1991.

In 1991, under the chairmanship of M Narasimham, a committee was setup by his name which worked for the
liberalization of banking practices. Many more products and facilities in the banking sector had been introduced.
Pains are taken to give adequate services to customers. Mobile banking and internet banking facilities have been
started. The entire banking has become very expedient and speedy. Time has become a very important factor in
banking industry.The Financial system of India is very flexible. It is protected from any crisis triggered by any
external shock. This is all due to a flexible exchange rate regime, the foreign reserves are high, the capital account
is not yet fully convertible, and banks and their customers have limited foreign exchange exposure.

OBJECTIVES OF THE STUDY

1. To study the various financial innovation in banking sector.
2. To study the changing banking scenario.

Innovations in Indian Banking Sector

The Innovations in the banking sector have been categorized into three categories viz.

i. Types of innovative Banking

a. E-Banking
b. Core Banking
c. Corporate Banking
d. Investment Banking
e. Rural Banking
f. NRI Banking
g. Retail Banking

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Innovobiz-2016 Conference Proceedings GE-International Journal of Management Research
ISSN (O): (2321-1709), ISSN (P): (2394-4226), IF-4.88
Volume 4, Issue 4, April 2016. Website- www.aarf.asia

ii. Types of product & services

a. Total branch automation
b. Any branch banking
c. Demat Service
d. Microfinance
e. Plastic money
f. Mobile Banking
iii. Electronic systems
a. ATM
b. RTGS
c. FINACLE

TYPES OF INNOVATIVE BANKING

a. E-Banking
Compared with traditional channels of offering banking services through physical branches, e-banking uses the
Internet to deliver traditional banking services to their customers, such as opening accounts, transferring funds, and
electronic bill payment. E-banking can be offered in two main ways. First, an existing bank with physical offices can
also establish an online site and offer e-banking services to its customers in addition to the regular channel.
Generally, e-banking is provided without extra cost to customers. Customers are attracted by the convenience of e-
banking through the Internet, and in turn, banks can operate more efficiently when customers perform transactions
by themselves rather than going to a branch and dealing with a branch representative. E-banking services are
delivered to customers through the Internet and the web using Hypertext Markup Language (HTML) .

b. Core Banking
Earlier core banking rotated around basic account management, information regarding customers and account details
only.
Todays core banking deals in totality and has many features viz. 360 degree customer view, new products
origination, banking channels, Banking analytics, security control, etc

c. Corporate Banking
That aspect of banking which deals with corporate customers is known as Corporate banking. It is the main source
of profit for many of the banks, however it is also the source of regular write-downs for loans that have soured. The
corporate banking segment deals with a range of clientele viz. small to mid-sized local businesses to large
conglomerates with billions in sales and offices across the country, offering products and services like Loans and
other credit products, Treasury and cash management services, Equipment lending, Trade finance,etc.

d. Investment Banking
This division of banking is related to the creation of capital for other companies, governments and other
entities. They underwrite new debt and equity securities for all types of corporations, aid in the sale of securities,
and help to facilitate mergers and acquisitions, reorganizations and broker trades for both institutions and private
investors. Investment banks also provide guidance to issuers regarding the issue and placement of stock. The
Investment banks help corporations, governments and other groups to plan and manage large projects, saving their
client time and money by identifying risks associated with the project.

e. Rural banking
Rural Bank can be defined as rural financial institution/ cooperative/ community bank or deposit
taking MFI that provides customized financial services to rural communities. It traditionally serves the financial
needs of the people living in rural areas. Unlike banks located in urban areas, rural banks may have relatively small
and specialized customer bases spread over a far greater geographical area. Rural Banks were established to provide
sufficient banking and credit facility for agriculture and other rural sectors. These were set up on the
recommendations of The Narasimham Working Group during the tenure of Indira Gandhi's government with a view
to include rural areas into economic mainstream since that time about 70% of the Indian Population was of Rural
Orientation.

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f. NRI Banking
This facility is designed for diverse banking requirements of the vast NRI population spread across the globe. NRE
(Non Resident External Account) NRO (Non Resident Ordinary Account) FCNR (Foreign Currency Non Resident
Account).Thus, to meet the specific needs of non-resident Indians related to their remittances, savings, earnings,
investments and repatriations The Government of India introduced in 1970 Non-Resident (External) Account Rules
which are governed by the Exchange Control Regulations The Foreign Exchange Management Act (FEMA), 1999
determines the laws regulating foreign exchange and enlists the various deposit schemes available to Non- Resident
Indians.

g. Retail banking
It is also known as Consumer Banking. These banks offer services to individual customers, rather than to
companies, corporations or other banks. The services offered are savings and transactional accounts, mortgages,
personal loans, debit cards, and credit cards. It is also known as One stop shop

II. TYPES OF PRODUCT & SERVICES

a. Total branch automation

Branch Automation speeds up the transactions with fewer errors. It is a form of banking automation that connects
the customer service desk in a bank office with the bank's customer records in the back office. Banking automation
refers to the system of operating the banking process by highly automatic means so that human intervention is
reduced to a minimum. It is also referred to as platform automation.

b. Any Branch Banking

Any Branch Banking (ABB) is a facility for the customers to operate their account from any of the networked
branches. The branch where the customer maintains his account is the base branch and the branch from where he
carries out his transactions is referred as the remote branch. The facilities available are cash withdrawal & cash
deposits, account statement, facility to issue multi- city cheques fund transfer, balance enquiry, purchase of
demand drafts, pay order, repayment of loan account, etc.

c. Demat Service
In India's banking terminology, the term DEMAT Account refers to a deposit made at an Indian financial institution
that can be used for investing in shares of stocks and other financial assets. Securities are held electronically in a
DEMAT Account, thereby eliminating the need for physical paper certificates. A demat account, the abbreviation
for dematerialized account, is a type of banking account which dematerializes paper-based physical stock shares.
The dematerialized account is used to avoid holding physical shares: the shares are bought and sold through a stock
broker. It offers secure and convenient way to keep track of the securities and investment over a period of time
without the hassle of handling physical documents. It provides facility of online trading.

d. Microfinance
It refers to a movement that envisions a world in which low income households have permanent access to a range of
high quality financial service to finance their income producing activities, build assets, stabilize consumption and
protect against risks. Microcredit, or microfinance, is banking the unbankables, bringing credit, savings and other
essential financial services within the reach of millions of people who are too poor to be served by regular banks, in
most cases because they are unable to offer sufficient collateral. In general, banks are for people with money, not for
people without.

e. Plastic money
Plastic money is the alternative to the cash or standard money. It is very convenient to carry. Generic term for all
types of bank cards, debit cards, credit cards, smart cards. Plastic money or polymer money, made out of plastic, is a
new and easier way of paying for goods an services. It was introduced in 1950s and is now an essential form of
ready money which reduces the risk of handling a huge amount of cash.

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f. Mobile Banking
Mobile banking is a service provided by a bank that allows its customers to conduct a range of financial transactions
remotely using a mobile device such as a mobile phone or tablet, and using software, usually called an app, provided
by the bank. It is usually available on a 24-hour basis. The types of financial transactions which a customer may
transact through mobile banking include obtaining account balances and list of latest transactions, electronic bill
payments, and funds transfers between a customer's or another's accounts. Some also enable copies of statements to
be downloaded. From the bank's point of view, mobile banking reduces the cost of handling transactions by
reducing the need for customers to visit a bank branch for non-cash withdrawal and deposit transactions. The
account that can travel with you. This facility enables one to bank from anywhere, at any time, & in any condition or
anyhow.

III. ELECTRONIC SYSTEMS

a. ATM
It stands for Automatic teller machine. In simple words, it is simple to use self service solution. An automated
teller machine (ATM) is an electronic banking outlet, which allows customers to complete basic transactions
without the aid of a branch representative or teller. There are two primary types of automated teller machines, or
ATMs. The basic units allow the customer to only withdraw cash and receive a report of the account's balance. The
more complex machines will accept deposits, facilitate credit card payments and report account information. To
access the advanced features of the complex units, you will usually need to be a member of the bank that operates
the machine.

b. RTGS
Real-time gross settlement systems (RTGS) are specialist funds transfer systems where transfer of money or
securities[1] takes place from one bank to another on a "real time" and on "gross" basis. This is the fastest possible
money transfer system through the banking channel. The time taken for effecting funds transfer from one account to
another is normally 2 hours. Settlement in "real time" means payment transaction is not subjected to any waiting
period. The transactions are settled as soon as they are processed. "Gross settlement" means the transaction is settled
on one to one basis without bundling or netting with any other transaction. Once processed, payments are final and
irrevocable.RTGS systems are typically used for high-value transactions that require immediate clearing. In some
countries the RTGS systems may be the only way to get same day cleared funds and so may be used when payments
need to be settled urgently.
c. FINACLE
This system provides the holistic and integrated transformation approach, complete with solutions and
services.Finacle solutions addresses the requirements of retail, corporate and universal banking worldwide like: Core
banking solution, E-banking solution, Mobile banking solution Wealth management, CRM requirements, etc

CONCLUSION

Over the years the Banking sector in India has become stronger and the number of customers has immensely grown..
The banking sector has become globally competitive and diverse aiming, at higher productivity and efficiency.
Exposure to worldwide competition and deregulation in Indian financial sector has led to the emergence of better
quality products and services. Reforms have changed the face of Indian banking and finance. The focus has now
been shifted from product to customer.
The Private Sector Banks in India are witnessing immense progress. They are the leaders in Internet banking, mobile
banking, phone banking, ATMs.The banking today is re-defined and re-engineered with the use of Information
Technology and it is sure that the future of banking will offer more sophisticated services to the customers with the
continuous product and process innovations. Thus, there is a paradigm shift from the seller's market to buyer's
market in the industry and finally it affected at the bankers level to change their approach from "conventional
banking to convenience banking" and "mass banking to class banking".

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Innovobiz-2016 Conference Proceedings GE-International Journal of Management Research
ISSN (O): (2321-1709), ISSN (P): (2394-4226), IF-4.88
Volume 4, Issue 4, April 2016. Website- www.aarf.asia

REFERENCES

1. B.P.Gupta, V.K.Vashistha, H.R.Swami, Banking and Finance, Ramesh Book Depot, Jaipur-New Delhi
(2008).
2. Various issues of Business Week, The Economist, Business Today, The Economic Times and Financial
Express.
3. http://www.moneycontrol.com/news/press-release/reporttrendprogressbankingindia-2010-11_617218.html
4. Shastri, R.V. (2003), Recent Trends in Banking Industry: IT Emergence, Analyst,(March), pp. 45-46.
5. Shekhar K C, Shekhar Lekshmy (2013) Banking: Theory and Practice Noida, Vikas Publishing House
Pvt. Ltd.
6. http:/www.rbi.org.in

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