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Content 03
Dow Coating Materials: the experts expert
07 Key technologies
07 Binders
07 Hiding Technologies
08 Rheology modifiers and thickeners
08 Dispersants
09 Architectural Coatings
10 Decorative interior wall paints
12 Decorative trim paints
13 Exterior masonry paints
14 Exterior wood paints
15 Industrial Coatings
16 Water-borne road marking paints
17 General industrial coatings
18 Industrial wood coatings
19 Liquid applied sound dampening
The Dow Coating Materials line of binders is based on the most Dow Coating Materials is one of the pioneers and global leaders in
advanced Dow technology. In architectural coatings, paint the category of opaque polymers, with over 30 years of experience
formulators benefit from a comprehensive range of emulsion around the globe. The extended EVOQUE Pre-Composite
polymers for interior and exterior use, including wall and trim coatings, Polymer Technology range is designed to help paint formulators to
primers, stains and masonry coatings. We offer products with increase the hiding efficiency of TiO2, whilst ROPAQUE Opacifying
excellent adhesion to various substrates, enhanced tint retention, Polymers have hollow-sphere particles specifically engineered to
excellent dirt pick-up resistance and surfaces that are easy to improve opacity and the whiteness of paint. This technology permits
clean without damaging the paint films. We also offer performance paint manufacturers to both optimise the total formulation and
durability, low odour and an enhanced profile. improve key attribute performance.
Our industrial coatings offering provides excellent adhesion to Our knowledge and expertise in hiding technologies and opaque
substrates, enhanced resistance, fast drying, and excellent whiteness polymers are globally recognised and we will continue to innovate in
and retro-reflectivity retention for road marking paint application. this area.
Dow Coating Materials offers an extensive portfolio of rheology Dispersants are a small but key ingredient in paint. They bring
modifiers and thickeners. Based on different technologies, they compatibility and stability and lead to both economic and
are designed to control the flow of paint and maximise a coatings performance benefits. In architectural coatings their primary role is to
performance and application properties. ensure good pigment and filler dispersion which helps formulators to
optimise the level of Titanium Dioxide TiO2.
Our broad range of products are marketed under the ACRYSOL, They also contribute to properties such as color acceptance, opacity,
CELLOSIZE and WALOCEL trade names and are suitable for scrub, gloss, heat-aging and shelf-life. In industrial coatings water
a wide range of applications from decorative paints to industrial and corrosion resistance properties are key attributes.
and construction applications. They can be used separately, or in
combination with one another. Dow Coating Materials offer a range of polyacid and polymeric
dispersants marketed under the OROTAN trade name with
ACRYSOL Rheology Modifiers with low as-shipped viscosity, are hydrophobic and hydrophilic grades, each with enhanced properties.
easy to incorporate and handle during the coating manufacturing They offer an unparalleled level of choice to the paint formulator
process, and are resistant to microbial attack. from primers to top-coats, and interior to exterior applications. Our
dispersants have been designed for flawless compatibility with
ACRYSOL Rheology Modifiers.
1) VOC substances are not intentionally added and are not knowingly introduced from another raw material.
10 Architectural and Industrial Coatings Solutions | Architectural Coatings - Detailed product information
Technology Segment Product name Description, features and benefits
Binders Matt to semi-gloss EVOQUE 2360 Self film-forming styrene acrylic binder designed to optimally space TiO2 and
solvent-free paints maximise pigment efficiency. Delivers paint film for enhanced barrier properties.
Low-VOC1), low odour.
Matt to semi-gloss EVOQUE 2350 Styrene acrylic binder designed to optimally space pigment allowing TiO2
paints reduction while maintaining hiding properties. Enables paint film with enhanced
barrier properties.
Matt to semi-gloss PRIMAL SF-016 Self film-forming, low odour pure acrylic, versatile binder with excellent scrub
solvent-free paints properties and enhanced durability.
High cleanability PRIMAL SG-380 Pure acrylic self cross-linking binder offering excellent stain removability, scrub
semi-gloss to resistance and anti-blocking properties.
sheen paints
Formaldehyde PRIMAL SF-208 ER Acrylic Emulsion based on FORMASHIELD Technology is a low odour, acrylic
abatement polymer that has the distinct functionality of enhancing indoor air quality through
reacting with selective organic compounds in the air.
Opaque Matt to semi-gloss ROPAQUE Ultra E Low VOC, low odour, enhanced organic opacifier allowing TiO2 reduction, while
polymers paints improving the paint film properties such as scrub, dirt pick-up resistance and
color retention.
Rheology Matt to semi-gloss ACRYSOL RM-845 Easy-to-use, mid shear HEUR associative thickener.
modifiers and paints
thickeners
Matt to semi-gloss ACRYSOL DR-130 Efficient low-mid shear HASE thickener as replacement for HEC, with good
paints viscosity upon dilution and good color properties.
Matt to semi-gloss ACRYSOL DR-180 Highly efficient, high solids,mid-shear HASE rheology modifier showing excellent
paints paint stability and colour acceptance. Its good flow and leveling performance lead
to optimized applied hiding of final paint coats.
Dispersants Matt to semi-gloss OROTAN 731-A-ER Versatile low odour hydrophobically-modified copolymer dispersant with
paints excellent pigment wetting.
1) VOC substances are not intentionally added and are not knowingly introduced from another raw material.
2) APEO is not intentionally added and is not knowingly introduced from another raw material.
Binders High gloss to PRIMAL HG-1000 Self cross-linking acrylic hybrid based on HYDROTECH technology for
sheen interior and enhanced gloss level, excellent flow and leveling and open time. Very good film
exterior paints properties and excellent adhesion to aged alkyds. Very good exterior durability.
Gloss to sheen PRIMAL HG-415 Self cross-linking pure acrylic binder with good flow and leveling. Excellent film
interior and properties such as stain resistance, dirt pick-up resistance and adhesion to aged
exterior paints alkyds. Excellent exterior durability.
Gloss to sheen PRIMAL HG-98 Self cross-linking pure acrylic binder with excellent film properties such as stain
interior and and early blocking resistance as well as adhesion to aged alkyds. Excellent
exterior paints exterior durability.
Thixotropic gloss PRIMAL SF-021 Self cross-linking and self film-forming pure acrylic binder that can be formulated
to sheen interior to give thixotropy. Excellent film performance such as stain resistance, dirt pick-
and exterior paints up resistance as well as adhesion to aged alkyds. Excellent exterior durability.
Thickeners High gloss to ACRYSOL RM-3000 High shear HEUR associative thickener with Newtonian rheological profile
sheen interior and allowing excellent flow and leveling.
exterior paints
1) VOC substances are not intentionally added and are not knowingly introduced from another raw material.
12 Architectural and Industrial Coatings Solutions | Architectural Coatings - Detailed product information
Exterior masonry paints
Dows differentiated portfolio for exterior masonry paints deliver both What can Dow technologies deliver
enhanced aesthetic properties and excellent protection to mineral for water-borne applications?
substrates from natures elements.
PRIMAL, ELASTENE, EVOQUE Acrylics
Masonry paint has to be durable and retain its original appearance, Excellent exterior durability,
therefore properties like efflorescence and dirt pick-up resistance, Enhanced efflorescence resistance,
as well as color and gloss retention are critical. Dows polymer Very good dirt pick-up resistance,
technology leadership, supported by data from exposure stations Excellent gloss and color retention (especially for dark shades).
around the globe allow us to offer a wide range of products and
solutions.
Dow is one of the technology leader in binders for elastomeric thick
film paints with high elongation and crack-bridging properties while
maintaining very good surface appearance.
Binders Thin Masonry Film PRIMAL AC-412 Self film-forming pure acrylic binder based on AVANSE technology for optimal
film performance with improved efflorescence resistance and color retention.
Can be formulated in primer.
Thin Masonry Film EVOQUE 1310 Pure acrylic binder designed to encapsulate TiO2allowing pigment reduction
for same opacity and providing optimal film performance. Improved dirt pick-up
resistance, color retention and efflorescence resistance.
Thin Masonry Film EVOQUE 2350 Styrene acrylic binder designed to encapsulate TiO2 allowing pigment
reduction for same opacity and providing optimal film performance. Very good
cost/performance balance.
Elastomeric Wall ELASTENE 404 Pure acrylic binder with high elongation properties and good dirt pick-up
Coating resistance. Allows highest elastomeric coating classification (A5 according to
EN 1062-7)
Opaque Thin Masonry Film ROPAQUE Ultra E Enhanced organic opacifier allowing TiO2 reduction while improving the paint
polymers and Elastomeric film properties such as scrub, dirt pick-up resistance and color retention.
Wall Coatings
Rheology Thin Masonry Film ACRYSOL SCT-275 Mid shear HEUR associative thickener with minimal water sensitivity.
modifiers and and Elastomeric
thickeners Wall Coatings
Thin Masonry Film ACRYSOL RM-5000 High shear HEUR associative thickener with minimal water sensitivity.
and Elastomeric
Wall Coatings
Dispersants Thin Masonry Film OROTAN 731- A-ER Versatile hydrophobically-modified copolymer dispersant with minimal water
and Elastomeric sensitivity.
Wall Coatings
Binders Semi-gloss to PRIMAL AC-337-ER Hydrophobic pure acrylic binder with excellent exterior durability; good flexibility
sheen paints on wood, low water uptake, good adhesion on aged alkyd, very good gloss and
and stains color retention. High class also in stains.
Semi-gloss to FINNDISP A-2001 Self film-forming acrylic co-polymer providing highest gloss potential, excellent
sheen paints flexibility and good adhesion on aged alkyd. Very good exterior durability.
and stains Excellent performance in wood stains.
Semi-gloss to PRIMAL MULTILOBE Pure acrylic, high solids binder with multi-lobe morphology for unique rheology
sheen paints ML-520 behaviour. Very good exterior durability.
Semi-gloss to EVOQUE 1380 Self cross-linking pure acrylic binder designed to encapsulate TiO2 allowing
sheen paints pigment reduction while maintaining opacity and providing excellent film
performance. Improved dirt pick-up resistance, gloss and color retention.
Opaque Semi-gloss to ROPAQUE Ultra E Enhanced organic opacifier allowing TiO2 reduction while improving the paint film
polymers sheen paints properties such as dirt pick-up resistance and color retention.
Rheology Semi-gloss to ACRYSOL RM-845 Easy-to-use, mid shear HEUR associative thickener with minimal water sensitivity.
modifiers and sheen paints
thickeners
Semi-gloss to ACRYSOL RM-2020 E High shear HEUR associative thickener with minimal water sensitivity.
sheen paints
Dispersants Semi-gloss to OROTAN 731-A-ER Versatile hydrophobically-modified copolymer dispersant with minimal water
sheen paints sensitivity.
1) VOC substances are not intentionally added and are not knowingly introduced from another raw material.
14 Architectural and Industrial Coatings Solutions | Architectural Coatings - Detailed product information
Industrial Coatings:
tough performers for tough environments
Detailed product information
Binders All Roads FASTRACK 53 Quick-dry polymer offering fast drying in critical climatic conditions, early wash-
Type 1 and 2 out resistance, and very good bead adhesion.
Durable FASTRACK HD-21A Patented self cross-linking polymer offering our highest level of durability
All Roads combined with quick-dry technology. High build applications facilitate multi-year
Type 1 and 2 durability.
Cost-effective FASTRACK 2011 High efficiency binder technology facilitating economical traffic paint
All Roads formulations with very good drying time, durability and overall roadway
Type 1 performance.
Additive Opaque Polymer ROPAQUE Ultra E Enhanced organic opacifier allowing TiO2 reduction while maintaining traffic paint
properties.
Rheology Modifier ACRYSOL RM-12W Low shear HEUR associative thickener offering anti-settling properties.
Suitable for spray application.
1) VOC substances are not intentionally added and are not knowingly introduced from another raw material.
16 Architectural and Industrial Coatings Solutions | Industrial Coatings - Detailed product information
General industrial coatings
General industrial metal applications can be found in consumer Low-VOC1) levels, < 100g/l typically, offering a better working
goods, agricultural vehicles (ACE), or general machinery where environment,
the coating is factory applied. Total factory VOC emission level Excellent adhesion to various substrates, either treated or
restrictions as well as environmental awareness are the main drivers untreated,
for coating applicators to look for water-borne solutions to replace Fast hardness development for Direct-to-Metal applications,
traditional solvent-borne systems. Corrosion resistance, adhesion to Good chemical resistance for topcoat applications.
a wide range of treated and untreated surfaces as well as chemical
resistance are important coating performance requirements. Typical
dry film thicknesses are between 40100m. Early block will allow
for fast stacking ability after coating application, therefore improving
productivity on high speed production lines.
Binders Direct to MAINCOTE 1200 AVANSE based acrylic self-crosslinking resin for Direct To Metal applications with good
Metal corrosion resistance (>300 hrs salt spray at 80m DFT), rapid hardness development and
good chemical resistance.
General MAINCOTE 1071 AVANSE based styrene acrylic resin for primer applications offering excellent adhesion to
purpose various substrates offering best corrosion resistance.
Topcoat MAINCOTE Protect All acrylic resin for high gloss (>80 at 60) topcoat applications with good coating adhesion,
rapid early block development, good gloss retention and good chemical resistance.
Additive Dispersant OROTAN 165 High performance acrylic copolymer dispersant. Excellent water resistance properties, good
gloss and corrosion resistance.
OROTAN 681 High performance dispersant for formulating metal primers, and corrosion-resistant topcoats
for a variety of substrates. In gloss formulations (including high-gloss acrylic enamels),
this dispersant facilitates the full development of the gloss potential of the resin. Used in
conjunction with non-ionic rheology modifiers (ACRYSOL RM-2020 E) it improves flow and
film-build and offers an alkyd-like feel when brushing.
Rheology ACRYSOL RM-12W Non-ionic, solvent-free2) rheology modifier for providing high-low shear viscosity with
modifiers extreme shear thinning rheology and excellent thickening efficiency. These attributes impart
and excellent sag resistance with minimal effect on flow and leveling.
thickeners
ACRYSOL SCT-275 Non-ionic urethane rheology modifier to formulate exterior and interior paint coatings with
excellent low to medium shear rate viscosity; high resistance to water, alkali and microbial
attack.
Surfactants TERGITOL 15-S-40 Low odor, high wetting, nonionic surfactant used in paints and coatings. Suggested to
improve freeze-thaw, aged stability of the paints, wettability of the substrate.
1) VOC substances are not intentionally added and are not knowingly introduced from another raw material.
2) Solvents are not intentionally added and are not knowingly introduced from another raw material.
Trademark of The Dow Chemical Company (Dow) or an affiliated company of Dow. 17
Industrial Coatings
Binder Furniture PRIMAL IW-3311 Acrylic self cross-linking hydrophobic resin with excellent chemical resistance,
medium quality excellent scratch resistance and very good early block to maximize coating
(IKEA R2) application line speeds. Most suitable for clear primer and topcoat applications.
Furniture PRIMAL E-2955 Economic all acrylic resin with excellent appearance anfeuerung, good chemical
standard quality resistance and good block to maximize coating application line speeds. Suitable
(IKEA R4) for clear and pigmented coating systems for primer and topcoat formulations.
Joinery Primer ROPAQUE Ultra E Opaque core shell polymer to improve exterior durability (efflorescence- and dirt
and Topcoat pick-up resistance, tint retention) as well as lower Ti02 and resin content in the
formulation for lower formulation costs. Most suitable for pigmented primer and
mid-coat applications for joinery and furniture.
Additives Rheology ACRYSOL RM-845 Low-VOC1), mid shear viscosity builder (HEUR). Good spattering resistance and
modifiers and gloss potential.
thickeners
Rheology ACRYSOL RM-12W Excellent low shear builder. Excellent sag and sedimentation resistance.
modifiers and As co-thickener brings in-can structure.
thickeners
Rheology ACRYSOL RM-2020 E High shear HEUR associative thickener with excellent flow, leveling and low water
modifiers and sensitivity. Very versatile. Good gloss potential.
thickeners
Dispersants OROTAN 165 High performance acrylic copolymer dispersant. Excellent water resistance
properties and good gloss.
OROTAN 731-A-ER Versatile hydrophobically modified copolymer dispersant with minimal water
sensitivity.
1) VOC substances are not intentionally added and are not knowingly introduced from another raw material.
18 Architectural and Industrial Coatings Solutions | Industrial Coatings - Detailed product information
Liquid applied sound dampening
Noise resulting from mechanical vibrations can be found in personal Energy dampening noise reduction
vehicles, trucks, trains, white goods, machinery, and many other
areas. In order to reduce the harshness of the undesired sounds
induced by such vibrations, many technical solutions are currently
applied. Dows innovative acrylic technologies can be formulated into
a water-borne, liquid applied vibration dampening material. These
solutions are considered among the best compared to alternative
technologies.
processing, Water
Acrylic technology offers maximum sound dampening capabilities Productivity resistance
Odor/VOC Weight
reduction
Ease of
handling
Automotive ACOUSTICRYL SD-382 Standard acrylic technology offering basic sound dampening performance at 20C.
OEM
ACOUSTICRYL SD-500 Standard acrylic emulsion with maximum dampening at 40C.
ACOUSTICRYL AV-1220 ER Interactive acrylic technology offering enhanced sound dampening performance at 20 25 C.
ACOUSTICRYL AV-2240 ER Interactive acrylic technology offering enhanced sound dampening performance over a broad
range of temperatures (20 40 C).
1) VOC substances are not intentionally added and are not knowingly introduced from another raw material.
Note: except otherwise expressly specified, the graphs and tables presented in this document originate from internal studies conducted by Dow in 2014
For more information please consult our web site Dow Chemical IMEA GmbH
www.dowcoatingmaterials.com Emaar Square,
Building 6, 3rd Floor
7893 Dubai
United Arab Emirates
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Trademark of The Dow Chemical Company (Dow) or an affiliated company of Dow. Version February 2016