CEO Bios

SAMPLE CEO BIOS
Shellye Archambeau
As the CEO of MetricStream, Shellye Archambeau is responsible for running all facets of the business.
Shellye has a proven executive management track record and over 20 years of experience driving sales
growth in the technology industry. Prior to joining MetricStream, Shellye was Chief Marketing Officer and
Executive Vice President of Sales for Loudcloud, Inc, responsible for all global sales and marketing
activities. At Loudcloud she led the transformation into an enterprise-focused company while growing sales
50% year over year. Previously, she served as Chief Marketing Officer of NorthPoint Communications,
where she led the design and implementation of all sales and marketing strategies. Shellye also served as
President of Blockbuster, Inc.'s e-commerce division and was recognized by Internet World as one of the
Top 25 'Click and Mortar' executives in the country in June of 2000. She spent the prior 15 years at IBM,
holding several domestic and international executive positions. Shellye serves on the board of directors of
Arbitron, Inc. and the Forum for Women Entrepreneurs and Executives. She earned a BS degree at the
University of Pennsylvania, Wharton School of Business.
Craig Donato
Craig Donato is the co-founder and CEO of Oodle, a search engine for online classified listings. Prior to
Oodle, Craig was CEO of Grand Central Communications, an internet service for business-to-business
integration. Before joining Grand Central, Craig was a senior vice president at Excite@Home where he
oversaw the Excite Search and Community business units and managed Network Programming. Craig
holds an MBA from Stanford Graduate School of Business and a BS in Electrical Engineering from
Virginia Tech.
Jim Heeger
Jim has held a number of high tech senior management positions in Silicon Valley over the past twenty
years. He is currently President, CEO and Chairman of PayCycle, the leader in on-line payroll for small
businesses. Prior to PayCycle, Jim was SVP for the Creative Professional Business Unit at Adobe Systems,
Inc. responsible for launching the Adobe Creative Suite. He joined Adobe from Fotiva, a photo
management software and services company which was purchased by Adobe in December, 2001, where he
was the president and CEO. He came to Fotiva via New Enterprise Associates (NEA) where he served as
an executive-in-residence. Heeger had a long and successful career at Intuit, where he was most recently
SVP and General Manager of Intuits Small Business Division. During his seven years at Intuit, he also
served as CFO, SVP of operations and customer service, and VP and General Manager of the checks and
forms business. Before joining Intuit, Jim held positions from product marketing engineer to distribution
manager during a ten-year career at Hewlett-Packard. He earned an MBA from Stanford Graduate School
of Business in 1982 and a BS in management from MIT in 1978. Jim was a Board member of Fotiva and
has held Board Observer roles at Excite and MissileLock.
Ken Rudin
Ken is co-founder and CEO of LucidEra, bringing more than seven years of executive experience with
leading software vendors to this On-Demand/Software-as-a-Service company. Previously, Ken created and
was VP and GM of Siebel's CRM OnDemand hosted business unit. Ken was also the VP and GM of
Siebel's flagship Sales Force Automation product line and VP of Marketing for Siebel Analytics. Ken was
previously SVP of Engineering and Products for Salesforce.com; Ken led all product development and
product marketing functions for the company's first release of its groundbreaking, hosted CRM solution. He
was CEO and co-founder of Emergent Corporation, a consulting company focused on data warehousing
and Business Intelligence solutions, where he experienced first-hand the cost and complexity of building
on-premise analysis and reporting solutions. Previously, Ken was the Director of Oracle's Scalable Systems
Division, where he helped pioneer the use of highly parallel hardware and software technology in large-
scale data warehousing environments. He was a founding member of NetSuite's advisory board. Ken holds
a BS in computer science and electrical engineering from Harvard and an MBA from Stanford Graduate
School of Business.
Gwen Spertell
Gwen is an accomplished software executive with over 20 years experience in the software industry. Gwen
is currently President and CEO of Liquid Engines, a corporate tax management and optimization software
company. Her previous executive positions include president and CEO of Intelligent Results, Inc. and COO
of BackWeb Technologies, Inc. Before joining BackWeb, Ms. Spertell spent eight years at Oracle
Corporation, where she served in various management positions for sales, consulting, and alliance
development, with her most recent position serving as vice president of global ISV alliances. She was
previously president and CEO of Pacific Western Information Systems, where she served as the key
architect for its flagship product, CompuTrust, a trust accounting application. Ms. Spertell earned her BA in
economics from Rutgers University.

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