Undraisers: Raising Money (For Football)
Undraisers: Raising Money (For Football)
Undraisers: Raising Money (For Football)
Contents
Ask for fundraising ideas people are willing to run. A great idea
becomes a great fundraiser only if you stand behind your idea.
Dont neglect sales incentives. Im sure a core group will work
hard for the team, but incentives can bring greater
involvement by marginal members.
There is no reason fundraisers cant be fun to do!
CAMP
EVENING
These are activities that would normally be considered for an
inside, evening affair. Probably targeted more at the parents and
adults than then players. Several of these activities can be
combined in a single event, such as auctions, raffles, and dinner
themes.
Military Bridge
For those bridge enthusiasts. You sell places at playing tables,
either partners or singles who can be assigned partners. You and
your partner share a home table with another pair of players. Each
table comes equipped with a set of flags for the evening. The two
sets of partners take turns defending the home table while the
other pair plays one hand against a different table. The winners of
the hand capture a flag from the losing table and return with it to
their own table. You play against every other table (or they play
against you) once. At the end of the round the most flags win the
four players at a home table prizes for 1st, 2nd, 3rd, and
consolation prizes. Prizes are usually donated goods.
Alumni Night
At my old school they did one of the best fundraisers I ever saw
and did it every year. They had an alumni night in the school
cafeteria and charged $25 dollars a head. They had a buffet with
hot roast beef sandwiches and wings and snacks. They showed old
game films on a projection screen and switched them every so
often and some of the more recent ones were year long highlight
films. They had older players bring in scrapbooks and older
newspaper articles. While this happened the new players walked
around and talked with the older guys, cleaned tables, and
straightened up. Started at 5PM and lasted to around 11 and then
most of the older guys went out to a bar. Being a public school no
alcohol was allowed. Many of the previous head coaches would
show up and it really turned out to be a great time. They would
auction off some of the older helmets, a new jersey, and sold t-
shirts with the school name and football alumni on it, said
"Panther for life" on it. HFC had a donation bucket for checks and
envelopes and the alums would usually put another $20 or more
in it and there name and class year were printed in the back of
every home game program and banquet program for the season.
Last year I coached there (1999) we had over 150 players show up
that represented classes back to 1972. This always happened on
the last weekend of camp and it was a great team building activity.
Athlete Auction
Setup an auction where the athletes are sold with the intent
that they will work for the purchaser. This can range from washing
cars to attending dances.
Auction
If you have an auction, make sure your coaches take mini helmets,
hats, t-shirts, etc.... when they visit college staffs or have in house
visits to get signed. Also be sure to tell the college coaches up
front what it is for.
Auction - Silent
Have a silent auction, my old program has done it for the last
couple of years and it was huge. The first one we had brought in
about $20,000.00 to 30,000.00 in one night. It took some work to
get all the items but it takes people willing to do the work. I can
email you the details if you want. Let me know.
Football Toss
The SaberCats use an inflatable tunnel for the player to run
though at the start of the game. The tunnel is actually a passing
booth they take the back panel off of for the games. They will
bring the tunnel to a site and set it up and let the organization use
it. Run it along the lines of 3-throws for a $1 type of thing. They
will also try to get players and SaberKittens to attend.
Dunk Tank
This activity has been around for years and years. Put a coach or
school administrator in the tank and let the kids try to knock them
in the water. Usually there is a tank, on wheels, that someone in
the area has and will rent to the organization.
Sponge Throw
Along the lines of the dunk tank where you get
coaches/administrators/teachers to sit in a booth while the kids
throw wet sponges at them. Can be fun if the flat square sponges
are used as they twist and curve when thrown and do not always
fly straight.
Mini-Robot Challenge
Use two to four Vex robots and invent a game, setup a playing
field and charge to play a round. Youll need plenty of charging
batteries to keep this going as well as a good heavily trafficked
public space to draw spectators, casual onlookers and players.
Bingo
This continues to be a popular pastime, mostly with the adult
population. Weve done this in the past with the players providing
raffle baskets. Materials to run this are less than $100. Cards are
sold, along with supplies (inkers, pens) and snacks (water, soda,
candy, popcorn, etc.). The largest cost is for the facility and
marketing. Teams have reported earning $500-1,000 per session.
http://us-bingo.com/School-Fundraisers.html
idea is that the people go from station to station and talk with
each other. Raffle baskets and auctions go on as well. Dancing
with band/DJ. Not as formal as the Parents Night Out, more along
the lines of a Crab Feed.
Also can go with an Easter Pork Roast, Fall Pork Roast, or Pigskin
Cookoff type of affair.
Jersey Auction
We are going to hold a jersey auction the night before our
Homecoming game. We will have a live auction for the road
jerseys of all starters, and we will have a silent auction for the
remainder of the jerseys. Winning bid gets to wear the road jersey
to the Homecoming game. All jerseys must be returned no later
than Monday morning or there will be a fine assessed.
Throw in a coachs pullover to bid on, and allow that person to
stand on the sidelines as a guest coach...access to halftime
activities as well.
Local Restaurants
Many local restaurants will sponsor a football night. For everyone
from your organization that dines at that restaurant on a
particular night (that shows some form of identification with the
program) the restaurant will donate back between 10-20% of the
check. Some restaurants use this as a way to boost business on
"off" nights.
The local Outback Steakhouse made us a great offer. They have a
dinner at noon before the store opens and we sell tickets for $20.
100 % profit. The cooks and waitstaff work for tips and Outback
donates the food. Sell the tickets and glad-hand for an hour and a
half and we made about $2500.
You promote the night, and provide parents/kids to help with the
usual restaurant activities like cleaning tables, sweeping, running
food, refilling drinks, etc. Propose to the owner in exchange of
promoting the night, they donate a certain percentage of the sales
for x amount of time. With these rough economic times, and
restaurant food prices dropping, he/she should buy in. The ability
to fill the establishment will offset the % of sales donated...plus if
you have a tax ID number, the owner's donation is tax-write-off-
able...
Trivia Night
Football Raffle
Our annual Football Raffle has been a great fundraiser. Lots of
people/businesses can donate prizes, gift cards, timeshares, etc.
many little prizes and a few nice ones ring the bell loudly for
potential buyers.
Reverse Raffle
I wasn't real involved with the raffle as I'm still at my school from
last year when this was going down, but I'll try to explain it.
Essentially they sold 100 tickets for $75 each. They then started
pulling tickets out of a big tumbler thing. Every 10th ticket got $50
back. They did this for 95 of the tickets and then the final 5 tickets
were up for a prize of $3000. The final five then decided if they
wanted to split the prize or put those five tickets back in and draw
again. They decided to draw again three times until only two were
left. They decided to split the prize. I also forgot there was a steak
dinner that everyone who bought a ticket got two tickets to. So
they did the meal and then raffled off the stuff. The only cost on
the meal was the steak. They got the potatoes donated and the
deserts and such were made by the moms of our kids.
I have been part of a reverse raffle before as part of a mardi gras
krewe. Our style may not be allowed in your community, but we
made a fortune. Tickets were 30 dollars and this got you a buffet
style meal and all the beer you could drink. Some line coaches
would love this. Also, we had door prizes and other mini raffles
during the night. All the members of our club had to do was keep
the kegs tapped and keep fresh food on the buffet.
SELL
Selling is pretty much universally despised by the time the players
reach the high school level. It seems that every youth organization
uses selling as a fund raiser. However, selling is a good educational
tool as it forces the players to get out, learn to speak to strangers,
and remains a good return on the investment.
Flea Market
Had a fairly successful "flea market" at the school. Boosters and
parents donate their junk and spend a morning selling it for the
team. Decent money and again no cost.
This works well when we did it at the local JC. Rent 2 spaces ($60)
and get 4-6 families to contribute their stuff. Lay it out, price it,
and sell it. Anything left at the end of the day went to the charity
groups (Goodwill, churches). Families got rid of stuff, team made
money, and charity groups got stuff. With the right frame of mind
these are a lot of fun.
Apparel (Nike)
We have a guy that orders through Nike that gives us 40% off of all
Nike apparel and shoes. We give all of our kids an order sheet with
shoes, gloves and dri-fit apparel with a 30% discount. So we make
10% off of every order. We also do this with our middle school and
younger kids. Usually makes a lot of money each year and doesn't
take much effort. Let me know, and I can give you his name and
number. It's good for coaching apparel, too.
There are companies on the internet now that will sell a very large
selection of gear in the school colors and logos.
http://www.prepsportswear.com is one company that does this.
They will kick back 15% of the sales and there are over 400
products available. All orders are made-to-order and take a few
days to deliver. They are linked to the team/school website.
fully body jersey that will fit over sweatshirts for the fall weather
and those beer guts of the dads.
There is no risk in this fundraiser program, as all orders are taken
and paid for in advance. We will supply you with an order form for
your players as well as a webpage for your fans to place their
orders via credit card.
The final details of this program are being made and if you would
like to reserve a spot to participate in this limited opportunity
please PM me here.
We anticipate teams will be able to make anywhere from $5 - $15
per jersey depending on how much you think you can sell them
for.
The nice thing is this will build spirit and keep those game jerseys
safe for games. These are going to be nice quality replicas that
your fans will be proud to wear.
Thanks for reading and I look forward to hearing from you.
Coach Rock, coachrock@gmail.com
Game/Highlight DVDs
The team is usually recording the games and produces a highlight
DVD each year. With a DVD duplicator (~$400) 20 copies of each
DVD can be produced very quickly and easily. Print them with a
nice cover art (color inkjet printer ~$125, not labels) and sell them
for $5 each. The DVDs cost less than $1 to produce and the
parents and players usually like the opportunity to purchase the
DVDs. You can do pre-orders to reduce the number of DVDs
produced.
Donation Club
Another thing people like is exclusivity. Form a giving club with
different levels and perks. List all the club members in the game
program. For Example:
Touchdown Club.
Anyone can join for an annual $25 fee.
With the membership money, we got each member something
(year 1 we gave out hats, year 2 a polo shirt, etc.).
Members are then asked for a donation at the end of the season:
$2 for every touchdown the team scores that
season
$2 for every safety scored
$1 for every field goal
In the spring, you can have a BBQ and/or hay rack ride for the
members - something special for those who help the program.
We have had success with this program. The coach I got the idea
from has made as much as $10,000 in a season due to number of
members and great performance.
Discount Cards
This involves working with local merchants to offer discounts. The
discounts are printed on the back of a plastics credit card. Front
has team logo and designs. Players sell the cards for $10 and the
team keeps $5 or some other percentage. Teams can do it
themselves or contract with other companies to do it.
We used to do Varsity Gold, but now we go with an outfit named
Players Choice. Same idea, but we get a bigger piece of the $$$$.
Did my own card. Had them printed up by local company for $0.35
a card and did all the contract legwork ourselves.
e-scrip
This is very easy thing to setup and works well for the school. The
parents go on-line and sign up their purchases/store cards with
the company and the vendor will then contribute a percentage
(normally 2-3%) of the sales to the school. There is no cost to the
participant. Funds go to the school, not the team.
Helmet Lamps
Discussion on what to do with old helmets: I think there is a
liability issue with most schools. I take the helmets/facemasks that
flunk inspection and make lamps out of them and sell them. Get a
set of lamp guts from a hobby store. Make a wooden base, drill a
hole through the top of the helmet--pretty easy. Can make up to
$40 per
NFL Pool
Our Jr. football program does this. 17 week NFL Season. Get
people to donate 20 bucks. Every week they get to pick a team
that wins. They can do this through email. If their team wins they
move on, if their team loses they are done. At the end of the 17
game season whoever hasn't lost yet gets to split half of the pot
with whoever else doesn't lose. The other half of the pot goes to
your team. EX: 100 people donate. That would be $2000. Half of
that automatically goes to your football team. If there is 2 people
left they would split the other half. Each would win 500. You
would be amazed at how hard it is to win. If nobody wins football
gets 2000. After 3 years the pot is huge. All it takes is word of
mouth and some rules!
Program Ad Sales
Sell ad space in the football program. There are companies that
will do this get the ads, take the images, and do the publication.
SaberCats Football
Sell tickets to the San Jose SaberCats. They sell the tickets to non-
profits at 50% of face. Players sell the tickets at face. This is a
March-May activity. Ive normally this is done with a block of 60
tickets which brings the program $700 per game.
Schedule Poster
Our best fundraiser is a schedule-poster. We have the kids sell
business card-sized ads to businesses in the community for about
$100 per ad (we could probably charge $150 and still fill the
poster). I do the graphic design and layout the football team's
schedule, some pictures and the ads. I only feature the seniors on
the poster - both a group shot and individual photos. I can fit
about 75 ads on a 24"x36" poster, so we gross $7500. It costs
about $1200 to have 1000 posters printed. We send about 5
posters back to each business and expect them to display the
poster in their business. The kids and other students get the rest
of the posters. The great thing is that the kids do all the leg work
and it is a very easy fundraiser to administer. And unlike if we used
a business who sells schedule posters, we keep 100% of the
proceeds - and we have sold out the ads each year. If anyone
wants to see a sample poster or get more information, just let me
know.
Season Passes
We have always sold "Season Passes" as a fundraiser. We have
cards (similar to credit card) made up, and have individual ($25),
and family (up to 4 people $75). We have different local
businesses offer Buy 1 Get 1 Free, or 1/2 off things similar to what
has been talked about above. Ask each kid to sell $200 worth. We
usually have about 50-75 kids in the program, so we make about
10,000-15,000 on those. Most kids have their own family, (usually
bigger than 4 here, so they get 2 families), and then they can sell
them to the high school kids because of all the fast
food/skatepark/fun things on the back. Kids at the school will buy
them, and not go to the games. Which doesn't bother me,
because we still get the money.
Senior Jerseys
One thing on uniforms we have a parents group pay for the
graduating seniors jerseys at a depreciated value but it really helps
the uniforms looking sharp every year.
Silicone Bracelets
Silicone bracelets were very good for us, made about $800.00
with no effort. Bracelets cost $.60 and sell for $4.
Spirit Pack
Players purchase a pack that includes a team t-shirt, shorts, socks,
practice jerseys, etc. Useful for the players to look like a team all
dressed the same, while providing net cash inflow.
Sunglasses
http://www.mudslingershades.com/
They make sunglasses in your school colors & customize them
with your school or mascot name, etc. you pay a unit price for
them ($6) then you can sell them for whatever you choose ($10).
We like it because the spring / summer is great time to sell
sunglasses. Going to market them to the student body, especially
incoming freshmen.
Yardline Sale
Charge whatever you want (we charge 30 bucks I think) and sell
each yardline from 1 to 1. At the end of each quarter the position
of the ball dictates who wins the 100 bucks. This is for home
games only, and typically we sell every yard line very early (at the
pre-season scrimmage). So if the ball is on the North 48 at the end
of the first quarter,(our field runs north south) and Joe Smith
bought the north 48, Joe wins 100 dollars. We do this at the end
of the first quarter, half, and at end of 3rd quarter. So in a typical
SERVICE
These projects are typically the players asking for money in
exchange for doing something, jogging, lifting weights, bowling,
community service, those type of things. But the bottom line is
that there is no real product exchanged for the money received,
so there is no/minimal cost for running these.
Solicitation
One of the easiest fund raisers is to simply ask for funds. Players
provide 10 names and addresses. A well-written form letter, with a
personal request for sponsorship from the player, is then mailed
out to the names on the list. This often works better than trying to
get sponsors for Lift-a-thons or jog-a-thons. Most people will give
$10 or so, resulting in a $5-10k return. Can be tied into things like
a community service project.
Also known as the Beg-A-Thon, or the I didnt do it event.
Okay, most of us do this without even thinking about it. Imagine
how much more you can bring in if you do think about it! Putting a
donation jar out at events, going door-to-door asking for
donations from businesses, friends, neighbors are all examples of
one shot donations.
What we often do not do is spend some time planning ahead,
plotting strategies to cultivate some of these sources of income
into a dependable stream of cash year after year. Publicity ahead
of time develops name recognition so potential donors already
know who/what you and FIRST are, and especially know all the
good you do in outreach programs. Thank you letters and tri-folds
with background information that you distribute as donations are
received, follow up notes of appreciation or signed team
photographs to significant donors, help you develop a solid,
repeatable donor base.
going to be too much time for the money and we made $6k last
year.
Race Clean-Up/Parking
We have a local track that hosts nascar, irl, arca, busch races and
we park cars pre-race and clean-up the parking areas post-race.
These big tracks are always looking for large service groups to do
this type of work for them. We have done college concessions in
the past, but have found that the race track is more fun for the
kids and much more lucrative for the time invested.
This would probably work with the A's/Raiders games and events
at the San Jose Arena.
Car Wash
We had a track car wash one year. The actual car wash made like
$500. The kids hanging out by the street and at the front door of
Walmart holding the signs made around $700. Always do it near a
redlight, especially a long one!!
Charitable Foundations
See if there are any charitable foundations in your area. I recently
found one in our area and they gave us $82,000. It is a great tax
write off for them.
Coin-Drops
We have had success with coin-drops at busy intersections. We
made $2,400 in just about 4 hours on a Saturday morning this
year. The guys wear their jerseys, we gut the padding from some
rejected helmets to collect the money, make some signs and feed
the guys pizza afterward. Besides the pizza, its 100% profit with no
overhead!
Miscellaneous
Bake sale, sell quilt squares (quilt to be donated elsewhere), sell
engraved bricks that you build a path for the school out of (built-in
service project), team leaf raking/snow shoveling/yard work,
seasonal events like: a holiday wreath sale or Halloween pumpkin
picking-hayride, team garage sale (eBay the leftovers), bowling,
silent auction, all the tried and true fundraisers weve all been
through in elementary school and league sports. Staff concession
booths at Homecoming or other school events and concerts.
Organize a golf or mini-golf tournament. Sponsor a dance for a
Middle or Elementary school. Go house-to-house collecting return
50/50
This is another gambling endeavor common in our area and is
done in conjunction with some other event or meeting with a
large crowd. 50 percent of the proceeds go to the team and 50
percent go to the winner. One 50/50 netted us $2400 and the
winner took home $2400 of their own. If youre lucky, the winner
may donate some of their winnings back to the team. You can sell
standard two-part raffle tickets for $1 or $5 or $10 each. Instead
of tickets people can optionally write their name on a bill and add
it to the jar. A big clear jar is used to attract more attention as the
money mounts up. Pick a size jar that will fill up nicely from the
anticipated take. Its a big selling point when people see a jar full
of cash, so keep that up-front and the center of attention. At the
end of the event the winning ticket or bill is drawn blindly from
the jar.
Grants
This sounds like the kind of situation in which you could get a
grant. I have thought about that. Doesnt the NFL or someone do
an equipment grant? Yes, check out the NFL HS sight and USA
football.
Fence Advertising
Works for us.......sell new signs at 250.00 and renew at 200.00.....
Lift-A-Thon
Players solicit money for lifting weights. Usually either a flat fee or
a $/lb arrangement. Players are asked to get 10-20 sponsors.
COMPETITIONS
Competitions are always a fun activity, mostly aimed at the players
and their friends. There are a wide variety, each targeting a
different demographic.
Bowling
I have never seen it done, but you could do it like a lift-a-thon.
Pledge a certain amount of money per pins knocked down during
the game (you could play a few games and take high game) or just
a flat donation. I would just run it like a golf tournament. Door
prizes, beer, food, 50/50, buy a spare/strike. you could do it like a
9 pin no tap tournament or teams. This is a really good idea. no
rainouts like a golf tourney
Darts
Dodgeball
Fishing Tournament
Golf Scramble
Pool
Shuffle Board
OPEN TOPICS
General Advice
Forming an Ambassador Group containing Parents of the 10th,
11th & 12th Grade football players will develop a Pipeline of
willing and experienced parents to help out the football program
without having to redo everything each season, etc.
Mouse Races
Topless Carwash
We set up shop behind an out of business gas station in town. We
had signs out front that said free topless carwash. They pulled
around back.. and the girls were in bikinis.. they washed the
whole care except for the top.. it cost $5 to have the top washed...
lol.. We had a handful of people get mad and drive off.. but we
made almost $2000 in about 6 hours.