Masquerade

One
thirty S G
three T U
Y I
L D
E E
I Masquerade 133 is a festival were people and bands
come to create an otherworldly vibe. People wear sur-
N real masks that
ment, the world
show of themselves, and in this mo-
revolves around this sense on identity.

T The Portal to Dark Wonderland, The Party at the End of the

Universe, A Vision of an Alien World with double the con-
cepts then we know exist, The Eldritch Spotlight that Reveals
R only the Devils. These kinds of somewhat sentences are the
things you want to come into designing for this franchise with.

O In the rest of this booklet, we will describe influences, the

logo, meaning, colours, type, dos and do nots, and more.
 KEY WORDS

Described on this page are a few keywords to remember in Designing for Masquerade 133:

DreamLike Truth
Eldritch
Screen
Uninhabitable
Incongruent Alien Different

Otherworldly Forever
Neon
Disparity
Conflict
Reflecting Tainting
Computer
New

Off Ambiant Cyber

Identity Atmospheric Glitching
Aberrant Hidden Confusing
Dark Depressive Empty
Revealing Despair Nothingness
Transparent 4D Criptid
INFLUENCES

Serial Experiments
Lain
Particularly the Cybe-
ria Scenes from Layer
02: Girls and Layer 03:
Psyche. Those scenes
influence almost directly
the use of colours, as well April Greiman
as the overall feel of the April Greiman was one of the primary designers to begin
event. and influence the digital age of design. Her influences live
on today, and her approach to design is specifically useful
The uneasy horror and to us.
focus on the themes of
identity and lack of one- Shes stated that she designs things as if from a 4D per-
self are key themes of the spective, her work was designed as if it was a moment
event also, and this acts as coalesced into a single image. Her design is the type of
a good starting point for beautiful chaos that could only come from a new era of
inspiration here. technology, and its a great point of inspiration for this.
 Everything Everything
The aesthetics of this bands music
videos, and particularly the sound
of their music, has this strange sense
of aberration and regret to it while
still keeping consistent and having a
nice sound over all.

Songs like Cough Cough, Regret,

Cant Do, and Spring / Sun / Winter
/ Dread, make good specific exam-
ples.
Five Year Recycling Calander
By 601Bisang and Kim-Jun Park, this piece per- Glass Animals
fectly illustrated the sense of conflict that should Theres something just off, a little
be apparent in Masquerade 133. While the ele- despairful, and wonderfully empti-
ments are entirely chaotic, theres a clean sense ly atmospheric about the songs of
of grid that ties everything together. Glass Animals. Their music videos
are surreal and entrancing to watch.
Additionally, the use of things that are uncared
for, broken, useless or sometimes even hated. Songs like Youth, Black Mamba,
Turning them into something strangely beautiful Gooey, Pools, Life Itself, Hazey, and
like the use of trash here; Thats something to Golden Antlers, make good specific
strive for in designs for Masquerade 133. examples.
Ravenloft Black Mirror The Work of Junji Ito
Ravenloft is a gothic horror campaign Particularly the epsiodes White Particularly stories like Uzumaki,
setting released for dungeons and Bear and Playtest. These epi- My Dear Ancestors and Hellstar
dragons that quickly filled with some sodes in particular do a good job at Remina make really fantastic use of
of the fantasy elements youd expect portraying a confusing otherworldly horror/thriller through unsettling
from the game. feel. A sense of fear and not know- atmosphere. Its aberrant, incongru-
ing where one thing stops and the ent, otherworldly, dreamlike, and
Its type of interactive despair and other begins. The general caution- revealing.
identity based storylines perfect for ary dystopian feeling of Black Mirror
this franchises feel. is good inspiration however.
L
O
G
O
The Logo comes in three different colours

You may not change the secondary figure to any other colours. However, in the case of a dark
background, you can use the black variant and invert the colour of the whole logo.
The Logo need not include the typography, In this situation, you can have the logo cut off
and can work with only the icon on the left edge

This cut must be done

at at the point where
the right corner of the
left foot of the primary
figure touches the tor-
so, as illustrated here.
In a situation where you would want to use Additionally, while without typography, the
the type with the cut off logo, it must be done Logo can be cut vertically at any point up un-
like so: til 50% up its leg length.
The individual elements of the logo may never The Logo as a whole must always be at least
be separated or positioned in any way other 20% of the figures total size away from the
then they are here. edge of the page/cut-off-point of the page.

The one exception to this is when the back-

ground implies the existence of the other 5
figure, or a similar presence.
While in motion, the eyes of the secondary fig-
ure should always be moving. Whether blink-
ing of swaying, they may not be stationary.
The Logo must not be placed in a position where it would be difficult to find, such as using the blue
variant logo on blue, or using any non fully coloured variant on black.

While not using the type however, this is allowed, but only as long as one figure is entirely visible,
and the other is at least implied.
Under conditions where for size reasons, the layout of the type is inconvenient or difficult, it is al-
lowed to be changed to be more convenient. This can be done in many ways, such as the below, but
this should always be the last case scenario:

Masquerade Onethirtythree
 Masquerade 133 uses two primary typefaces.

CarbonType
abcdefghijklmnopqrstuvwxyz

EnglishGroteske
T abcdefghijklmnopqrstuvwxyz
EnglishGroteske comes in several variants

Y Thin Light
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

P Medium Bold
E abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

ExtraBold Black
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

You should not use EnglishGroteske Extrabold or Black under any circum-
stances
Heading 1 - Bold 36/43.2pt
Heading 2 -Bold 30/36pt
Heading 3 -Bold 24/28.8pt
Primary Text/Subheader -Bold 12/14.4pt
Body Text -Thin 12/14.4pt

Heading Text shorts master cleanse bespoke. Meh bitters cred

man bun semiotics banjo normcore kinfolk. Chill-
Primary Text subtitle or short sentence.
wave portland distillery pitchfork jianbing. DIY
Expansion, body text, explanation, anywhere
sriracha green juice crucifix, sustainable keffiyeh
with a lot of text. Pitchfork whatever pork belly,
chartreuse shaman ennui thundercats hammock
marfa scenester hashtag turmeric YOLO venmo
hot chicken. Gluten-free seitan waistcoat, hum-
kitsch art party fingerstache. Bitters godard tofu
blebrag tacos drinking vinegar hoodie slow-carb
fanny pack four loko williamsburg, pug kogi man
truffaut lo-fi.
bun. Intelligentsia pickled lomo keytar, jianbing
hashtag craft beer mixtape seitan readymade
Ugh letterpress lomo food truck tacos banh
VHS brunch church-key biodiesel direct trade.
mi, shabby chic fashion axe pour-over. Bitters
Live-edge hashtag plaid YOLO, mixtape disrupt
PBR&B copper mug, sartorial skateboard palo
vegan chia. Vinyl waistcoat ugh fingerstache
santo offal church-key leggings helvetica seitan
crucifix, chambray polka truffaut biodiesel au-
pickled godard.
thentic. Mlkshk crucifix blog umami, cliche jean
Carbontype may only be used in reference to the logo, and only Carbontype can be used with the
logo.

When writing the title of the event, it should be written as Masquerade 133 unless being done in
the logo, in which case, it is written out in full as Masquerade One thirty three. The logo may not
use the numbers, and other times where its written out, you may not use it in letters. When writing
out the numbers as letters, the ts in thirty and three must always be lowercase.
 The primary set of colours that should be used for something in Masquerade
133 is black/white monochromes. In these cases, the darker colours of this
spectrum should always take a hard priority. Whites should usually be the

C
highlighting colour, if anything at all, while blacks and darker greys act as
the primary background and figures. White *can* be present in backgrounds
in the product is generally larger than a poster, or if it is accompanied by a

O
pattern to go with it.

L
O
U
R
Also within the primary set of colours is the Cyber Blood Red and Digital Blue we use in the vari-
ants of the logo design.

Hexcode: 8415537 Hexcode: 32479a

Fleshy purples and pinks, along with brighter electronic blues are also appropriate as secondary
colours for Masquerade 133

Hexcode: 470634 Hexcode: dc8e72 Hexcode: 7aacdd

Other colours can be used also, but should be used sparingly when not in a photograph, and should
all be reminiscent of electronic or flesh/blood like colours.