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    Advertising Is An Audio or Visual Form Of: Marketing Communication Promote Products Services

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    shubham sahu
    Advertising is a form of marketing communication used to promote products, services, or ideas through mass media like newspapers, magazines, TV, radio, etc. It differs from public relations in that advertisers pay for and control the message, which is nonpersonal. Modern advertising techniques were developed in the 1920s, pioneered by Edward Bernays. The origins of advertising date back thousands of years, with some of the earliest forms being outdoor displays and signs painted on walls in ancient Rome and Pompeii. As printing developed, the first known print advertisement appeared in English in 1472, promoting clergy guidelines.

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    Advertising Is An Audio or Visual Form Of: Marketing Communication Promote Products Services

    Uploaded by

    shubham sahu
    98 views4 pages
    Advertising is a form of marketing communication used to promote products, services, or ideas through mass media like newspapers, magazines, TV, radio, etc. It differs from public relations in that advertisers pay for and control the message, which is nonpersonal. Modern advertising techniques were developed in the 1920s, pioneered by Edward Bernays. The origins of advertising date back thousands of years, with some of the earliest forms being outdoor displays and signs painted on walls in ancient Rome and Pompeii. As printing developed, the first known print advertisement appeared in English in 1472, promoting clergy guidelines.

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    Advertising is a form of marketing communication used to promote products, services, or ideas through mass media like newspapers, magazines, TV, radio, etc. It differs from public relations in that advertisers pay for and control the message, which is nonpersonal. Modern advertising techniques were developed in the 1920s, pioneered by Edward Bernays. The origins of advertising date back thousands of years, with some of the earliest forms being outdoor displays and signs painted on walls in ancient Rome and Pompeii. As printing developed, the first known print advertisement appeared in English in 1472, promoting clergy guidelines.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    98 views4 pages

    Advertising Is An Audio or Visual Form Of: Marketing Communication Promote Products Services

    Uploaded by

    shubham sahu
    Advertising is a form of marketing communication used to promote products, services, or ideas through mass media like newspapers, magazines, TV, radio, etc. It differs from public relations in that advertisers pay for and control the message, which is nonpersonal. Modern advertising techniques were developed in the 1920s, pioneered by Edward Bernays. The origins of advertising date back thousands of years, with some of the earliest forms being outdoor displays and signs painted on walls in ancient Rome and Pompeii. As printing developed, the first known print advertisement appeared in English in 1472, promoting clergy guidelines.

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    INTRODUCTION

    Advertising is an audio or visual form of marketing communication that employs an


    openly sponsored, nonpersonal message to promote or sell a product, service or
    idea. Sponsors of advertising are often businesses who
    wish to promote their products or services. Advertising
    is differentiated from public relations in that an
    advertiser usually pays for and has control over the
    message. It is differentiated from personal selling in
    that the message is nonpersonal, i.e., not directed to a
    particular individual. Advertising is communicated
    through various mass media, including old media such
    as newspapers, magazines, Television, Radio, outdoor
    advertising or direct mail; or new media such as search
    results, blogs, websites or text messages. The actual presentation of the message in a
    medium is referred to as an advertisement or "ad. Modern advertising was created with
    the techniques introduced with tobacco advertising in the 1920s, most significantly with
    the campaigns of Edward Bernays, considered the founder of modern, "Madison
    Avenue" advertising.
    ORIGIN
    The origins of advertising lie thousands of years in the past. One of the
    first known methods of
    advertising was an outdoor
    display, usually an eye catching
    sign painted on the wall of a
    building. Archaeologists have
    uncovered many such signs,
    notably in the ruins of ancient
    Rome and Pompeii. An outdoor advertisement excavated in Rome offers
    property for rent, and one found painted on a wall in Pompeii calls the

    attention of travelers to a tavern situated in another town . As much as


    some three thousand years ago Papyrus sheets were used in Thebes in
    Egypt for announcing the reward for return of runaway 1 slave. The first
    advertisement was somewhat in the form of stenciled inscriptions,
    which were found on earthen bricks prepared by the Babylonians about
    three thousand years before Christ.
    HISTORY
    In ancient times the most common
    form of advertising was by word of
    mouth. The archaeologists have
    found Babylonian clay tablet dated
    3000 BC having inscription of a
    shoemaker, a scribe and an
    ointment dealer. Commercial
    messages and political campaign
    displays have been found in the ruins of Pompeii, where little shops
    used to have inscriptions on walls near the entrance to inform the
    pedestrians about the products to be purchased. As printing developed
    in the 15th and 16th century especially after the invention of movable
    type by Johann Gutenberg in 1438 AD, advertising flourished. The first
    known print advertisement in English appeared nearly 40 years after
    this invention in the form of handbill of rules for the guidance of clergy
    at Easter released by William Caxton of London. In about 1525, one ad
    eulogizing the virtues of mysterious drug printed on a circulated sheet
    appeared in German news pamphlets.
    1472
    THE FIRST PRINT AD
    IS PUBLISHED

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