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    Digital Marketing: Learning Objectives

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    yash_28
    The document outlines the content of a course on digital marketing. The course aims to help students understand different types of digital media and how to strategize and execute digital marketing campaigns. The content includes introductions to search engine optimization, search engine marketing, social media marketing, display advertising, video advertising, blog marketing, email marketing, mobile marketing, and e-commerce strategies. Assessment and analytics of digital marketing campaigns on platforms like Google, Facebook, and mobile are also covered.

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    Digital Marketing: Learning Objectives

    Uploaded by

    yash_28
    32 views2 pages
    The document outlines the content of a course on digital marketing. The course aims to help students understand different types of digital media and how to strategize and execute digital marketing campaigns. The content includes introductions to search engine optimization, search engine marketing, social media marketing, display advertising, video advertising, blog marketing, email marketing, mobile marketing, and e-commerce strategies. Assessment and analytics of digital marketing campaigns on platforms like Google, Facebook, and mobile are also covered.

    Original Description:

    syllabus of digital marketing

    Original Title

    Digital Marketing1

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    The document outlines the content of a course on digital marketing. The course aims to help students understand different types of digital media and how to strategize and execute digital marketing campaigns. The content includes introductions to search engine optimization, search engine marketing, social media marketing, display advertising, video advertising, blog marketing, email marketing, mobile marketing, and e-commerce strategies. Assessment and analytics of digital marketing campaigns on platforms like Google, Facebook, and mobile are also covered.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    32 views2 pages

    Digital Marketing: Learning Objectives

    Uploaded by

    yash_28
    The document outlines the content of a course on digital marketing. The course aims to help students understand different types of digital media and how to strategize and execute digital marketing campaigns. The content includes introductions to search engine optimization, search engine marketing, social media marketing, display advertising, video advertising, blog marketing, email marketing, mobile marketing, and e-commerce strategies. Assessment and analytics of digital marketing campaigns on platforms like Google, Facebook, and mobile are also covered.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Digital Marketing

    Learning Objectives:
    1. To understand the new media, Different types, their strengths and the way customer
    interacts with new / digital media.
    2. To develop the skills to strategize and execute campaigns on new / digital media

    No Content
    1. Introduction to digital marketing types of digital media, industry trends, Indian
    media spends, comparison with traditional media
    2. Customer consumption trends of digital media Role of digital media in consumer
    decision making process Behavioural and Contextual targeting
    3. Search Engine Optimization (SEO)
    Need for SEO
    Strategies
    Method
    Integration with Google Analytics, analysis of reports and metrics
    4. Search Engine Marketing (SEM)
    Importance and need
    Campaign strategy
    Identifying keywords and their configurations
    Creating AdWords campaigns
    Assess campaign using AdWords analytics reports
    5. Social Media Marketing
    Introduction & comparison of various Social Media (including subscriber
    base, features, popularity etc.)
    Social Media Marketing strategies with examples/ cases
    Content Strategy for various social media
    Creating Campaign on Social media (Facebook)
    Assessment of campaign using Facebook analytics
    6. Display advertising
    Video advertising - types and their effectiveness, Blog marketing
    7. Pricing Models
    Cost per Click (CPC)
    Cost per thousand Impression (CPM)
    Cost per acquisition (CPA)
    Relevance of each in different situations
    Prevention of click frauds
    8. Email Marketing
    Trends, types, Challenges
    Planning & designing campaign
    Assess effectiveness of the campaign using various metrics

    9. Mobile Marketing
    Market size, growth etc.
    Applications
    Coupons
    Gamification
    Mobile wallets
    QR codes
    USSD
    SMS
    10. E-commerce
    Understand trends and profile of e-commerce players
    Use of e-tailers for promotion and distribution of brands
    Strategies used by Ecommerce players

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