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Ex. No: 9. Applications of Classification For Web Mining

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Ex. No: 9.

Applications of classification for Web Mining

Aim:

To study the applications of classification of Web Mining

Description:

Mining the data over the World Wide Web in short known as Web using various data
mining techniques and tools are known as Web Mining.
Web mining automatically extracts information from web documents or services and
can be applied to semi structured or unstructured data.

Web Mining can be divided are classified into four categories namely:
Web Content Mining (WCM)
Web Structure Mining (WSM)
Web Usage Mining (WUM)
User Profile

There is different processing in Web Mining:


Source Data Collection
Data Preprocessing
Pattern Discovery
Pattern Analysis

The Applications of Web Mining:


E Learning
Digital Libraries
E Government
Electronic Commerce
E Politics and E Democracy
Security and Crime Investigation
Electronic Business

Application using E Commerce

Step 1: There are many important components like business data, data obtained from consumers
interaction, data warehouse and data analysis.
Step 2: In case of business data it means the data obtained from the business entities.
Step 3: It may be product & service details and the description.
Step 4: It can provide some important metadata about the product and services.
Step 5: Business data can be collected from RSS feed of particular website or we can read the
contents of web page and then data can be extracted from the read contents.
Step 6: The extraction of the desired data and the second element is interaction with consumer
which provides details about the consumer and their choices, there visiting styles, their
preferences, forwarding of products and services to friends, number of hits and clicks on
particular page and link, nature of consumer and many more.
Step 7: All these information can be collected and inserted into the database or data warehouse.
If required, data can also be collected from product ratings page which prompts to the customer
to rate the particular items which they recently purchased.
Step 8: These ratings data can be used as input to an analysis engine to help the consumer to find
other items that they likely to like.
Step 9: Another element is a data warehouse where well keep entire collected data from
consumer and business entity for the analysis purpose.
Step 10: Data warehouse is a huge repository for storing the data from business entities and from
the consumers for the analysis purpose.
Step 11: After collection of data well submit it to analyze the consumers action.
Step 12: Here the analysis, decision support, reporting etc are carried out.
Step 13: In SQL Server there is a tool Predictive Analytics which provides a highly advanced
data mining solution combined with the simplicity and familiarity.
Step 14: Oracle also provides Data Mining solutions.
Step 15: In Oracle it embeds data mining within the Oracle database.
Step 16: After analysis of entire data the report can be produced to the consumer that the
particular how many times product is ordered, popularity of any product and services, best
available choice for the consumer etc.
Result:
Thus the applications of Classification of Web Mining have been studied to access
information.

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