Third Wave Feminism Snyder 2008
Third Wave Feminism Snyder 2008
Third Wave Feminism Snyder 2008
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Signs
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R. Claire Snyder
I would like to thank Jill Locke and the anonymous reviewers for very helpful comments
on this article, as well as Mary Hawkesworth, Karen Alexander, Miranda Outman-Kramer,
and Julie Ann Salthouse for all their help and support.
[Signs: Journal of Women in Culture and Society 2008, vol. 34, no. 1]
2008 by The University of Chicago. All rights reserved. 0097-9740/2008/3401-0021$10.00
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176 Snyder
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feminists. Were here, and we have a lot to say about our ideas and hopes
and struggles and our place within feminism (Findlen 2006, 67, 9).
While many second-wavers bemoan the invisibility of feminism among
young women, Baumgardner and Richards assert that feminism is out
there, tucked into our daily acts of righteousness and self-respect. . . .
For our generation feminism is like fluoride. We scarcely notice that we
have itits simply in the water (2000, 17). Unlike their mothers gen-
eration, who had to prove themselves, third-wavers consider themselves
entitled to equality and self-fulfillmentthe legacy of feminism for me
was a sense of entitlement (Findlen 2006, 6)even as they recognize
continuing injustices.
Third-wavers want their own version of feminism that addresses their
different societal contexts and the particular set of challenges they face.
For example, young women today face a world colonized by the mass
media and information technology, and they see themselves as more so-
phisticated and media savvy than feminists from their mothers generation.
A lot of third-wave literature emphasizes the importance of cultural pro-
duction and critique, focusing particular attention on female pop icons,
hip-hop music, and beauty culture, rather than on traditional politics per
se. Bitch, for example, advocates thinking critically about every message
the mass media sends; its about loudly articulating whats wrong and
whats right with what we see (Jervis 2006b, 263). In the newly published
bitchfest: Ten Years of Cultural Criticism from the Pages of Bitch Mag-
azine, the editors argue that anyone who protests that a focus on pop
culture distracts from real feminist issues and lacks a commitment to
social change needs to turn on the TVits a public gauge of attitudes
about everything from abortion . . . to poverty . . . to political power.
. . . The world of pop culture is . . . the marketplace of ideas (Jervis
and Zeisler 2006, xxixxii).
While every generation by definition confronts a new historical context,
that alone does not seem sufficient to declare a new wave of feminism.
Our media-saturated culture calls for increased attention to cultural cri-
tique, but second-wave feminism also attended to cultural traditions, pro-
testing the Miss America pageant and creating womens music festivals,
for example. In fact, second-wave feminism included an entire strand
devoted to such issues: cultural feminism. Moreover, second-wave femi-
nism still exists and, as a recent study shows, a womans understanding
of what feminism means has more to do with where and when she entered
the discourse than it does with the year of her birth (Aikau, Erickson,
and Pierce 2007). Consequently, it is more helpful to understand third-
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S I G N S Autumn 2008 179
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S I G N S Autumn 2008 181
This is not to deny that second-wave feminism, like its first-wave pre-
decessor, often had a white, middle-class bias, but so does third-wave
feminism. For example, The BUST Guide to the New Girl Order posits
the existence of our own Girl Culturethat shared set of female expe-
riences that includes Barbies and blowjobs, sexism and shoplifting, Vogue
and vaginas (Karp and Stoller 1999, xv). Obviously, memories of playing
with Barbie and reading Vogue probably resonate more with white girls
than with others. And what about the class privilege of the third waves
alleged founderthe Yale-educated daughter of Alice Walker and god-
daughter of Gloria Steinemwho had the resources to create a major
foundation during her early twenties (Heywood 2006a, xvii)? Indeed, the
authors of Manifestaboth of whom served as editors at Ms.base their
analysis on conversations with their friends, all of whom live in New
York City and mostly work in the media (Baumgardner and Richards
2000, 22). Thus, solipsism can affect even those with the best intentions.
Finally, third-wavers claim to have a broader vision of politics than
second-wave feminism, to have no party line, and to focus on more
than just womens issues (Heywood 2006a, 36667). Heywood argues
that third-wave feminism has never had a monolithically identifiable,
single-issue agenda that distinguishes it from other movements for social
justice. One of its main emphases, in fact, has been on feminism and
gender activism as only one part of a much larger agenda for environ-
mental, economic, and social justice, and one of its main arguments is
that it is counterproductive to isolate gender as a single variable (Hey-
wood 2006a, xx). Third-wave feminism seems to include any approach,
as long as it pays attention to gender issues and favors social justice.
Here again, third-wave writers overemphasize their distinctiveness. Sec-
ond-wave feminism did not focus only on a narrow number of womens
issues. For example, in the late 1960s and early 1970s, many feminists
saw gender equality as inextricably connected to the struggle for socialism.
Alternatively, the Greenham Common womens peace encampment made
peace a feminist issuea controversial claim that some see as essentializing.
Indeed, the concept of the personal is political actually renders almost
every issue political. Moreover, with (at least) four major schools of
thought (liberal, socialist, radical, and cultural), second-wave feminism
can hardly be seen as having one party line. Such an assertion can only
come from a stunning ignorance of the historical development of feminist
theory.
Because third-wavers frequently overstate their distinctiveness while
showing little knowledge of their own history, the movement has been
widely criticized by second-wavers. For example, in Not My Mothers Sister
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182 Snyder
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S I G N S Autumn 2008 183
(Reling 1999, 64), glorify a history of shoplifting makeup and then throw-
ing it away (Goldberg 1999, 200), or recount the experience of gazing
at ones own cunt (Guzzo 1999, 16). Indeed, Stoller, one of the editors
of BUST, reportedly declared at a conference that painting ones toenails
is a feminist act because it expands the notions of what a feminist is allowed
to do or how she may look. She reportedly suggested, maybe we should
be painting our nails in the boardroom . . . in order to bring our Girlie-
ness into male-defined spaces (quoted in Baumgardner and Richards
2006, 305).
Heywoods decision to exclude such material from her third-wave col-
lection pushes the movement in a more serious directionwhich I see as
a positive move. Her volume, along with that of Gillis, Howie, and Mun-
ford, plays the role of nudging third-wave feminism in a more theoretically
coherent and productive direction. Together the books suggest that third-
wave feminism should be seen as a response to the series of watershed
changes within feminist theory and politics mentioned above, even though
the movement remains inchoate. The remainder of this essay builds on
the efforts of these two works by teasing out more deliberately the dis-
tinctive contributions third-wave feminism makes to feminist struggle.
More specifically, it is my argument that while third-wave texts often
exhibit certain limitationsa youthful myopia, an ignorance of history,
and a sense of self-importanceoverall third-wave feminism does make
sense as a new yet still embryonic stage of feminist politics. Third-wave
feminism presents a tactical response to three major theoretical challenges
to second-wave feminism: the category of women debates (initiated by
feminists of color) that shattered the idea of a shared womens experience
or identity; the end of grand narratives through the decline of Marxism
and the rise of poststructuralism, deconstruction, and postmodernism
within the academy; and the sex wars that fractured the unified political
stand of feminism on many important feminist issues. In short, the third
wave responds to the debates of the 1980s that hobbled feminist theory
and practice.
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184 Snyder
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S I G N S Autumn 2008 185
thors dont properly fit into societal or feminist categorieshow they are
misunderstood, mistreated, hurt, or angered by dominant discourses
which exposes the human costs of hegemonic narratives and thus works
to undermine their legitimacy (Hardy 2003; Tanenbaum 2006).
Unfortunately, however, the critical messages embedded within these
personal stories often remain unspoken. For example, Tea published With-
out a Net so women could tell their stories of what its like to grow up
receiving messages from the dominant culture that to be a female is to
behave in a way that will get you eaten for lunch in your roughneck city
(2003, xii). Most of the stories in the volume movingly convey the dif-
ficulties of growing up poor, yet they remain personal stories, leaving
readers to construct a critique of dominant ideologies. The same is the
case with a good deal of the third-wave material.
When they do take a more analytical approach, third-wavers tend to
focus a lot of attention on media images of women (Jervis and Zeisler
2006). Many complain that they do not see themselves represented in the
mass media because they occupy minority subject positions, such as trans
(Serano 2006, 81) or butch (Savoie 2006, 96), for example. Bitch editors
Lisa Jervis and Andi Zeisler point out, however, that no one really sees
herself reflected: Most of us looking to celluloid for a reflection of our-
selves will be sorely disappointed, no matter what our gender (even if we
see ourselves as pretty standard males or femalesHollywood archetypes
are limited about plenty more than the strict boy/girl thang [sic]) (2006,
51). Others find themselves identifying in an unusual way: Im not sure
exactly when or how it happened, but at some point in my childhood I
began to think I was a white guy trapped in the body of a black girl. And
not just any white guy, eithera guitar player in a heavy metal band. . . .
Im a black female metalhead (Chaney 2006, 26).
While such stories might be read as simply personal accounts of the
struggles of growing up, this third-wave tactic implicitly reveals the fissures
between conflicting narratives about gender. Building on Judith Butlers
theoretical insights, Munford argues that third-wavers sometimes deploy
performative strategies that rely less on a dissonance between anatomical
sex and gender identity (as in the instance of drag), than on a tension
between opposing discourses of gender within female-embodied sexed
identityin particular the Madonna/whore and girl/woman binaries
(2007, 271)think the Riot Grrrls, Courtney Love, or Buffy the Vampire
Slayer. By occupying female subject positions in innovative or contradic-
tory ways, third-wavers unsettle essentialist narratives about dominant men
and passive women and shape new identities within the interstices of
competing narratives. There is no one way to be a woman.
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186 Snyder
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S I G N S Autumn 2008 187
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188 Snyder
work. Heywood includes only two pieces written from a transgender per-
spective in her collection of sixty-five primary sources (Ruttenberg 2006;
Wilchins 2006), and nothing from a butch or femme perspective. In gen-
eral, very few essays in the self-identified third-wave literature come from
butch, femme, or trans perspectives either.
Nevertheless, when framed as a response to postmodernism, the third
wave does provide a more inclusive and accommodating version of fem-
inism with an alternative, critical way of seeing the world. Noelle McAfee
and I have called feminist theory a kind of hermeneutic of suspicion,
[that] largely operates as a critique of existing theories and practices
(McAfee and Snyder 2007, vii). While a third-wave approach to feminism
may not be able to generate a unified vision or inspire a mass movement,
it does continue the tradition of feminism as critique, as a critical lens that
should be turned on all existing discourses, institutions, and cultural
practices.
Because it responds to a fragmented postmodern world that has moved
beyond grand narratives like Marxism and radical feminism, third-wave
feminism does not attempt to present a unified vision with which every
woman can agree. Consequently, third-wavers do not feel the need to
spend a lot of time constructing ambitious theoretical analyses or justifying
on what grounds they are acting; they just do it. Others can either join
them or do their own thing.
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S I G N S Autumn 2008 189
sensual erotic desire, none of us will be truly free to pursue our own. In
this sense, the emerging third-wave position on feminist pornography
builds on the sex-positive feminism of the 1980s (2006a, 248). Third-
wave literature includes many stories that praise sex work, advocate sexual
assertiveness, and revel in the use of vulgar sexual language. By including
a diversity of views on sexuality and not judging any of them, third-wave
feminists hope to avoid contentious splits.
While third-wavers claim the mantle of being prosex, however, the
central issue at the heart of the sex warshow to create gender equality
when women enjoy female objectification (pornography), claim the right
to make money servicing male sexual needs (prostitution), and eroticize
relationships of inequality (sadomasochism)has never been resolved; it
seems to have simply dropped from sight. Oftentimes, third-wave femi-
nism seems to have morphed into being all about choice with little ex-
amination of how chosen desires are constructed or recognition of how
an aggregation of individual choices can have a negative impact on gender
relations at large (Wood 2006). For example, BUST editors Karp and
Stoller praise feminist scholar Jan Breslauer for proclaiming in Playboy,
This boob job is empowering. . . . I know the party line on breast
augmentation that women who have surgery are the oppressed victims of
a patriarchal culture . . . [However,] feminism is about having control
over life and ones body (quoted in Karp and Stoller 1999, 3). Karp and
Stoller themselves explain, If bigger boobs are what she wants, its her
right to choose both as a feminist and as an individual, period (1999,
3)a position that legitimizes potentially everything a woman chooses
to do as feminist.
Not all third-wave feminism takes the BUST approach, however. In-
deed, discussions of how the beauty industry negatively affects the self-
image of women have been central to the third wave (Heywood 2006a,
44), yet in the end, the principle of choice, which is not a postmodern
concept, usually trumps all. Zeisler, who specifically criticizes the body-
shaping industry, emphasizes the importance of context in evaluating an
individual womans choices; she insists that breast implants can be feminist
under the right circumstances: Its hard to condemn someone whose
insecurity about having small breasts poisons the rest of her life; for her,
that amounts to a feminist issue (2006, 260) because, apparently, any
choice that fulfills a womans need or desire is feminist. Even if you have
a feminist analysis of the beauty ideal, she argues, it isnt going to help
someone whose day-to-day life has already been damaged by this code
and just wants to get implants and get on with living (260).
Third-wave feminists, however, while less judgmental than some of their
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190 Snyder
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S I G N S Autumn 2008 191
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192 Snyder
A new wave?
Third-wave feminism continues the efforts of second-wave feminism to
create conditions of freedom, equality, justice, and self-actualization for
all people by focusing on gender-related issues in particular, even as it
offers a different set of tactics for achieving those goals. Since as many
similarities exist as do differences, why continue to use wave terminology
(Jervis 2006a)? The wave metaphor certainly has some limitations. First,
the metaphor implies that the two waves of feminism are tied to particular
demographic generations, which is counterfactual and unhelpful (Aikau,
Erickson, and Pierce 2007). Second, it fuels the vision of generational
rebellion, which is divisive and oppositional and obscures more than it
reveals (Jervis 2006a, 13435). Third, as Kimberly Springer argues, the
entire wave metaphor is organized around the activities of white women,
overlooking the activist work of black women that preceded and followed
the so-called waves (Springer 2006, 3334). Finally, third-wave feminism
focuses almost exclusively on American feminism, often prioritizing issues
that at best do not resonate internationally and at worst undermine the
possibility of transnational coalitions.
Yet while there are good reasons to reject the wave metaphor, this
terminology developed at a particular moment in time and continues to
be used; consequently, it requires theoretical commentary. As I hope I
have demonstrated, third-wave feminism does contain the seeds of a
new approach within feminist theory and politics that I believe has great
potential. As Ednie Kaeh Garrison puts it, Although it is by no means
guaranteed, I do still want to believe the name-object third wave femi-
nism has transformational potential. However, this potential can be real-
ised only when feminists and their allies take the lead in defining and
demarcating its content, not in flippant, irreverent, sound-bite versions
of intellectual wish-wash palatable to the media and the public, but with
careful attention to the messiness, the contradictions, the ambiguities, and
the complexities such an endeavour inevitably entails (2007, 195). While
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S I G N S Autumn 2008 193
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