Organizational Culture and Business Performance: Daniel Denison
Organizational Culture and Business Performance: Daniel Denison
Organizational Culture and Business Performance: Daniel Denison
Daniel Denison
Denison Consulting
The Denison Organizational Culture Model
Denison Consulting
One Hundred Year Old Manufacturing Company
Denison Consulting
Key Dimensions:
External Focus
Adaptability + Mission
Denison Consulting
Key Dimensions:
Internal Focus
Involvement + Consistency
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Key Dimensions:
Flexibility
Adaptability + Involvement
A flexible organization
has the capability to
change in response to
the environment
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Key Dimensions:
Stability
Mission + Consistency
A stable orientation
contributes to an
organization’s capacity
to remain focused and
predictable over time
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SS E
RE AT
!
OG UL
PR IM
ST
Paradox:
Successful
organizations learn
how to cope with the
dual problems of
external adaptation
(stimulate progress)
and internal integration
(preserve the core).
It is not an either/or
proposition - high
performance
organizations must be
able to do both at the
same time.
CO E
N=868
E ERV
!
RE
TH ES
PR
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TO
P-
DO
W
N
Paradox:
High performance
organizations learn how to link
the purpose, direction, and
goals of the organization
(top - down) to a shared sense
of responsibility, ownership
and commitment with all
employees (bottom - up).
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P
Organizational Culture and
Business Performance:
Denison Consulting
Return on Shareholder’s Equity