Industrial Report 2017

1. INTRODUCTION

Radio is the technology of using radio

waves to carry information, such as sound,
by systematically modulating properties of
electromagnetic energy waves transmitted
through space, such as
their amplitude, frequency, phase, or pulse
width, When radio waves strike
an electrical conductor, the oscillating
fields induce an alternating current in the
conductor. The information in the waves
can be extracted and transformed back into
its original form.

The term "radio" is derived from the Latin word "radius", meaning "spoke of a wheel, beam of
light, ray". It was first applied to communications in 1881 when, at the suggestion of French
scientist Ernest Mercadier, Alexander Graham Bell adopted "radiophone" (meaning "radiated
sound") as an alternate name for his photophone optical transmission system. However, this
invention would not be widely adopted.

The story of FM radio is one of success and tragedy. In the mid-30s, Major Edwin Armstrong, an
inventor who had already devised a successful circuit to improve AM radio, came up with a
whole new approach to transmitting radio signals. Armstrong was clearly a technical genius.
Although his life was cut short, he's still considered the most prolific inventor in radio's history.
Even though he had improved AM radio in significant ways, Armstrong was well aware of AM
radio's major limitations:

Static interference from household appliances and lighting

Limited audio quality (frequency response and dynamic range)

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Night-time interference between many stations (co-channel interference), especially in
rural areas.

FM Radio was first introduced by All India Radio in 1972 at Madras and later in 1992 at
Jalandhar.

Radio systems need a transmitter to modulate (change) some property of the energy produced to
impress a signal on it, for example using amplitude modulation or angle modulation (which can
be frequency modulation or phase modulation). Radio systems also need an antenna to
convert electric currents into radio waves, and radio waves into an electric current. An antenna
can be used for both transmitting and receiving. The electrical resonance of tuned circuits in
radios allow individual stations to be selected. The electromagnetic wave is intercepted by a
tuned receiving antenna. A radio receiver receives its input from an antenna and converts it into a
form that is usable for the consumer, such as sound, pictures, digital data, measurement values,
navigational positions, etc. Radio frequencies occupy the range from a 3 kHz to 300 GHz,
although commercially important uses of radio use only a small part of this spectrum.

A radio communication system sends signals by radio. The radio equipment involved
in communication systems includes a transmitter and a receiver, each having an antenna and
appropriate terminal equipment such as a microphone at the transmitter and a loud speaker at the
receiver in the case of a voice-communication system.

2. RADIO STATIONS

A radio station is a set of equipment necessary to carry on communication via radio waves.
Generally, it is a receiver or transmitter, an antenna, and some smaller additional equipment
necessary to operate them. Radio stations play a vital role in communication technology as they
are heavily relied on to transfer data and information across the world.

More broadly, the definition of a radio station includes the aforementioned equipment and a
building in which it is installed. Such a station may include several "radio stations" defined
above (i.e. several sets of receivers or transmitters installed in one building but functioning
independently, and several antennas installed on a field next to the building). This definition of a
radio station is more often referred to as a transmitter site, transmitter station, transmission

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facility or transmitting station. An example of this definition is Bethany Relay Station of the
Voice of America which had seven broadcast transmitters and could broadcast up to seven
independent programs (even produced by different broadcasters) simultaneously, as well as
several communications transmitters and receivers.

The International Telecommunications Union, defines a radio (communication) station as - one

or more transmitters or receivers or a combination of transmitters and receivers, including the
accessory equipment, necessary at one location for carrying on a radio communication service,
or the radio astronomy service. Each station shall be classified by the service in which it
operates permanently or temporarily.

3. 94.3 MY FM

94.3 MY FM is the
largest radio station
network of the growing
India (17 tier-2 & tier-3
cities). The station
commands leadership
position in terms of
both listenership and
retail advertising
market share on account
of its deep local
understanding offering
unmatched coverage in
Indias heartland. 94.3 MY FM also emerges as No.1 amongst affluent class in car radio
listenership, Decision Makers & Youth. A pioneering brand in the radio space, 94.3 MY FM is
the radio business of Dainik Bhaskar corporation limited (DB Corp Ltd). Launched in 2006,
MY FM took a bottom-up approach and set up its network across 17 Tier II & III cities across 7
states, building on the strong local understanding that Bhaskar Group had in these markets.

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Constantly evolving and innovating its offerings, 94.3 MY FM draws a keen focus on its brand
philosophy of 'Jiyo Dil Se', forging an emotional connect with its listeners while continually
creating offerings to suit local tastes. Capitalizing on the strengths of the medium, MY FM has
become India's leading Local FM Network backed by in-depth market understating and high
audience engagement. The brand philosophy is extended into every aspect of MY FM,
encouraging listeners to live their life to the fullest while giving the brand a young and vibrant
feel. Spread across the 7 states of Rajasthan, Haryana, Punjab, Gujarat, Maharashtra, Madhya
Pradesh and Chhattisgarh, MY FM is available in Jaipur, Jodhpur, Chandigarh, Bhopal,
Jalandhar, Ahmadabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur,
Raipur, Kota and Jabalpur.

Website
http://myfmindia.com
Industry
Broadcast Media
Type
Public Company
Company Size
501-1000 employees
Founded
1999

4. Dainik Bhaskar corporation limited.

D B Corp Ltd., informally known as the Dainik Bhaskar Group, is Indias largest newspaper
group with 65 editions published in 4 languages, trusted by 4.4cr readers (IRS Q4,2012) across
13 states. The major newspapers published by the group are Dainik Bhaskar (Flagship Hindi
daily), Divya Bhaskar (Gujarati daily), Dainik Divya Marathi (Marathi daily), Saurashtra
Samachar, DB Post (English daily) and DB Star.

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The Group also publishes 3 magazines; Aha! Zindagi (a monthly family magazine in
hind), BalBhaskar (Hindi magazine for kids) and Young Bhaskar (English magazine for kids) are
also published by the group.

The group also runs 30 radio stations across 7 states of India, under the brand name 94.3 MY
FM. This is the fifth largest radio network in India. Existing stations are based in
Ahmadabad, Ajmer, Indore, Nagpur, Amritsar,Jaipur, Jabalpur, Gwalior, Chandigarh, Jodhpur,
Udaipur, Kota, Bhopal, Bilaspur, Raipur, Surat, and Jalandhar.

The Group has recently been awarded with licenses for 13 more new stations. New stations
include Aurangabad, Nasik, Jalgaon, Sangli, Akola, Nanded, Ahmednagar, Solapur, Rajkot, Bika
ner, Hissar, and Karnal.

5. VISIT TO 94.3 MY FM, GWALIOR

On 18-august-2017, we visited to 94.3 My FM Radio Station situated in Bhaskar Lane, Jayendra
Ganj, Gwalior.

MAIN OFFICE

As we entered the main office

we met to Ms. Saroj Sharma
(Station Head-Sales), she gave
us a brief introduction of the
radio station and its working.
We got to know about the
following points:

Chairman
Mr. Ramesh Agarwal
Managing Director
Mr. Pawan Agarwal
Shows:
6:00 am-7:00 am Aradhna
7:00 am-11:00 am Salaam Gwalior

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11:00 am-2:00 pm Sixteen Always
2:00 pm-3:00 pm Tumhari Meri Baatein
3:00 pm-4:00 pm Dil Chahta Hai
4:00 pm-5:00 pm Jeena Isi ka Naam Hai
5:00 pm-9:00 pm Happy Evening
Back to back songs shows
Every Saturdays and Sundays Rock The Party
Apart from these shows the station also runs a show named Modi ji ki Mann ki Baat
which gives information about current affairs.
Range covered

The radio station covers approximate 60 km 70 km radius for broadcasting its shows around
the city.

Total stations

94.3 My FM has in total 30 stations across seven states out of which 25 stations are working on
live broadcasting while 5 stations are working as recorded shows.

Employees

One station of 94.3 My FM has 12-15 employees working for 8 hours daily. The number of
employees may differ according to the size and place of the station, for example, in metro cities
there may be from 25 30 employees working every day.

Radio Jockey(RJ)

The Gwalior station of 94.3 My FM has two radio jockeys one is RJ Vikas who works on the
morning shows from 7:00 11:00 while the second is RJ Harsha who works on the evening
shows from 5:00 9:00. Apart from them sometimes guest RJ are also invited for special shows.

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Running expenses

The radio station needs an investment of Rs. 10 - 15 lakhs per month to overcome the expenses
incurred which includes city office rent, equipments services and maintenance, songs royalty,
etc.

Profitability

The radio station service is a profitable business and gives a huge profit. 94.3 My FM has
received a total profit of Rs. 100 crore in the previous year and their next target is to achieve a
profit of Rs. 200 crore in the upcoming year for this purpose they introduce many new
innovative ideas and ways to attract more customers.

Works as a solution provider

Apart from its daily shows the radio station also works as a solution providers to several
problems related to working of an individual. For this purpose they have more than 360 clients
connected to them. These services are given through both online as well as through telephones.

Advertisements

The radio station does 4 advertisements in 1 hour and the radio station works from 6:00 am to
12:00 pm. They sell out the free commercial time for the brands aspiring to promote through
radio stations. In 1 hour the maximum time break given is of 12 minutes and the advertisement is
charged per second.

Designing advertisements

This radio station designs the advertisements by own, and for this purpose the station has its own
production team whose work is to design the advertisement according to the customers demand
showing all the specific information regarding the product. The main team production house is
situated in Indore and Bhopal.

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Selection of the type of show and songs

To select the type of show and the songs that the customers would like is the main task of any
radio station. For this purpose the 94.3 My FM use to do a survey around the city in every
alternative quarter, which is known as IRS survey through which they get to know about the
customers preference. But this IRS survey is usually done in metro cities, for C and D grade
cities only normal survey is carried out.

There are several puzzles, quizzes and gifts for listeners to attract more customers and to know
more about the interests and favourites of people, for this purpose they generally target the
middle age peoples because they have a more stable conscious.

Ratings

The rating for the station is given through the customers that how much they like the station and
its shows. People gives the star marking from the 5 stars and then the total average rating is
carried out.

Different from competitors

94.3 My FM is different from other competitors in Gwalior city because firstly, it is a

professional station while the other radio stations are local and the secondly, it is connected to a
huge brand that is Bhaskar Organisation which itself gives it a big name.

Reinvent

Reinvent is the new theme of

this radio station for the
upcoming year in which they
are working on generating new
innovative ideas of their daily
jobs and other new ways to
entertain their listeners.

The new tag line of the radio

station would be

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Radio abhi tak hawa m chalta tha, ab aasman m udega

They said that radio is neither entertainment nor informative but it is infotainment because it
has both entertainment as well as information regarding several issues in different ways.

6. SWOT ANALYSIS

Strength Weakness

They have skilled Rjs No career growth

Renowned FM channel It totally depends on the weather.

Opportunity Threats
Events and sponsorship People losing intrest in fm radio
Programs like Mann ki Baat New entrants

7. OBJECTIVES OF INDUSTRIAL VISIT

To gain knowledge about the working of an FM channel.
To get insight about how to deal with people over telephone.
It helps students gain first-hand information regarding functioning of the Industry
Provides an opportunity to plan, organize and engage in active learning experiences both
inside and outside the classroom

8. OBSEVATIONS DURING THE VISIT

Everyone was working in a very proper way.

There was a lot of technical work involved.
There were approx 20 employees.

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9. STUDIO

After meeting with Ms. Saroj Sharma we entered to the studio room and met to Mr. Vijay Verma
who was the technical head of that station. He gave us all the information regarding the
broadcasting of the shows in the city. He introduced us with the different tools that are used by
the RJ, namely:

RCS software which does all the functions regarding log (programming)
Master control player which controls the pitch of the voice and the pauses in between

He also gave us an idea of the whole process through which the shows are broadcasted:

RJ Link
System
recorded
(Equipment)
(Studio)

Via wires
Durdarshan Radio
Tower Frequency
(Fort) (RF) Link

Controlling Telecasted in
system City

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Firstly, the RJ records his
voice through the mikes
on the computers using
master control player.
Then, the recorded voice
is checked in the
computers and if any
faults are found they are
edited at the same time.
After this, the recorded
voice is sent to the server
room where a machine
named STL IP Codec is kept which changes the analogue content into the RF Link so that
it can be sent to the towers through wires.
Through wires the recording is sent to the Durdarshan Tower situated at Gwalior Fort.
Then, it goes to the controlling system which checks that which type of data must be
broadcasted.
At last the recorded shows are telecasted in the city which covers a radius of 40 km 70
km.

10. ACHIEVEMENTS
94.3 My FM Gwalior station has achieved many awards in different categories, some of them
are:

Hero Awards 2016-2017

My FM Rangrez Award 2010
MPs Smart Station Award 2015
8 years completed Award 2015-2016
Best in top 10 cities Award 2015

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REFERENCES
https://en.wikipedia.org/wiki/Radio
https://en.wikipedia.org/wiki/Radio_station
www.radioline.co/listen-to-94-3-my-fm

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