Size, Age & Firm Growth: The Computer Industry in India: Vinod Mishra
Size, Age & Firm Growth: The Computer Industry in India: Vinod Mishra
Size, Age & Firm Growth: The Computer Industry in India: Vinod Mishra
∗
Computer Industry in India
Vinod Mishra#
Vinod.Mishra@BusEco.monash.edu.au
Abstract
This paper analyses the growth trends in the Indian Computer Industry for the period
1991-2002. We focus on the significance of size and age on growth of firms and
whether or not the law of diminishing returns to learning holds for a high tech
industry like computers. An important difference between the computer software and
hardware industry is also taken into account: The software industry is more service
targeting the home market. Hence we analyse the hardware and software industry
separately. It is found that the law of diminishing returns to learning does not hold for
the software industry, but does hold for the hardware industry. Current size also
negatively affects firm growth and more diversified hardware firms are more
Keywords: Computer Industry, Hardware, Software, India, Panel data, Size, Age,
Firm growth
∗
The author wants to thank Dr. Kausik Chaudhuri and Prof. Russell Smyth for valuable comments and
suggestions at various stages of this work.
#
Room No. H4.42, Department of Economics, Monash University. 900 Dandenong Road, Caulfield
East, VIC. 3145, Australia
1. Introduction
remarkable growth in a very short span of around 10 years, in spite of frequent and
abrupt shocks due to world market fluctuations. The big software slowdown, which
shook the world in the years 2001 and 2002, also unsettled the Indian software
industry. Many upcoming firms could not sustain this shock and were forced to wind
up. Global upheaval is not the only reason for the Indian disaster. In the Indian
market an important reason is the inter industry structure. Most of the Indian
computer hardware firms are importers of machine parts and intermediate goods (such
as motherboards, processors, memory and hard-disks) and they assemble and sell the
machine systems under a brand name in the Indian local market. The software firms,
on the other hand, rely mostly on export markets. While the domestic market has been
This paper empirically studies the impact of firm’s size and age on the firm’s growth
prospects for Computer Industry in India. We have also attempted to identify the role
firm's growth in this industry. We conclude with a comparison between the software
and hardware industries in terms of their growth patterns and the factors affecting
each of them.
2
The first part of this paper models the relationship between a firm's growth and its age
and size. The second part of the paper expands the basic model by including the
number of products manufactured and firm ownership as two more relevant variables
for analysing growth. The third part further broadens the analysis by including some
other variables of interest such as net exports, R&D expenditure, market penetration
The computer industry has features of both the manufacturing and services sector. The
software industry has characteristics of the services sector. The computer hardware
industry requires huge initial investment - sunk costs in setting up a plant and a large
number of employees - whereas the computer software industry does not require large
start-up costs or a large base of employees but it requires maintenance and update and
support services for the software produced. One reason for examining the computer
industry in the current study is the level of intra-industry variations exhibited by this
industry. The other reason is the phenomenal growth rate of this industry in India over
the last two decades. Hence an interesting question is whether the laws governing firm
dynamics in the manufacturing sector are also applicable in a high-growth, high – tech
industry. To this point such industries have largely been ignored in the literature
The relationship between firm growth and firm size has been an issue in the
3
law firm growth is independent of firm size. But empirical studies suggest that
Gibrat’s law does not hold when applied to real data. Empirical scrutiny of Gibrat’s
law began as early as 1956 by Hart and Prais (1956) and their results did not support
the law. Singh and Whittington (1975) also tested Gibrat’s’ law for firms in the
manufacturing, construction and distribution sectors in the UK and found that the
Evans (1987a) explored the relationship between firm growth, firm size and the firm’s
age for a panel of US manufacturing firms for the time period of 1976-1982. He found
that firm growth decreases with firm age, which is consistent with Jovanovic’s (1982)
theory of firm growth. According to Jovanovic’s (1982) theory, firms uncover their
true efficiencies, over time, with a Bayesian learning process.. But Evans (1987a)
other finding was that that firm growth decreases with size, which is not consistent
with Gibrat’s law. Moreover Evans also concluded that the relationship between
firm’s growth and size is a highly non-linear one. In another study, during the same
year, Evans (1987b) – increased the data set to include all the firms in 100
manufacturing industries in the US and found that the above mentioned results are
functional form.
The above findings have been confirmed in other studies. For example Bronwyn and
Hall (1987), came to the conclusion that Gibrat’s law is weakly rejected for publicly
traded firms in the US manufacturing sector. It was rejected for the smaller firms but
was accepted for the larger firms. Nurmi and Satu (2004), using plant level data from
the Finnish Manufacturing sector, found that Gibrat’s law fails to hold. Shanmugam et
4
al. (2002) used data for the Indian manufacturing sector and reached the same
To this point in most of the studies related to the firm growth, only the manufacturing
sector has been analysed (see Sutton, 1997 for an overview). There are few studies of
Gibrat’s law for the services sector. A study by Audretsch et al. (2004) considers a
large sample of Dutch firms in the hospitality industry and discovers that the growth
rates are independent of the firm size i.e. Gibrat’s law holds. Hence they conclude that
the dynamics of industrial organisation for services may not simply mirror that for
manufacturing. Piergiovanni (2003) used data for the firms in the Italian small scale
services sector and found that out of five business groups considered, Gibrat’s law is
rejected for three business groups and was accepted for two. Hence, the services
There are also many studies which have explored firm growth dynamics in greater
detail using other factors influencing firm growth. The R&D activities taken by firms
can give them a positive edge in the product market and thus contribute to firm
al.(2003) explore the role of R&D in determination of firm’s growth and found that
the firms with strong commitment to R&D have higher rate of growth. Apart from
R&D, other factors considered in various studies are export orientation and foreign
Only a few studies, have attempted to analyse growth dynamics for a so-called “high-
tech” industry such as the computer or information technology. One study on the
5
computer industry is Das (1995), focussed on examining the relationship between
growth and size1, age and the lagged size for the computer hardware industry in India,
using data for the period 1983 - 1988 in a fixed effect panel data setup. Her results
showed that current size and lagged size have a negative impact on the growth of the
firm and that the age of the firm positively affects the firm’s growth. Das &
duration of survival of a firm in the computer hardware industry in India for the
sample period 1982-1992. This study found that diversification of firms and public
ownership has little effect on the duration of survival of the firm. Das (1998) focuses
India using data for the computer hardware industry for the period 1983 to 1988 and
concludes that firms that use foreign technology produce higher quality but fewer
products than firms using domestic technology. She finds that joint ventures provide
better quality as well as better value products than firms with licensed technology and
that domestic R&D is an inferior substitute for foreign technology purchase. Public
sector firms, moreover, are observed to produce below-average quality but above-
Here it is worthwhile to note that each of the above three articles assume the Indian
computer hardware industry is an infant industry. It was indeed so during the period
in technology sector and initiated a huge computerization drive in India. This resulted
in the Indian software industry becoming one of the leading software exporters in the
1
Size measured by the annual sales of the firm.
6
world. The infant industry argument no longer holds now. In this paper we analyze
the relevance or impact of different factors influencing growth separately for a fast
The computer industry of India, led by its software sector, started on a high growth
path in mid 1980s. With the New Industrial Policy of 1984-85, the Indian software
industry was liberated from heavy government regulations (namely, the Monopolies
and Restrictive Trade Practices Act) on import of foreign technology and was allowed
were further lowered, the Indian software industry changed its trade outlook from
foreign software packages and, by 1990, the software industry practically moved out
The Indian software industry turned its force into the exports market and became the
Planning (ERP) boom and the upshots of the Y2K concerns further contributed to the
increase in its exports3 and, during 1991-96, the software industry of India grew at a
rate that was ten times higher than the growth of her GNP.
The burst in the dot com bubble of 2000 resulted in a drastic fall in software exports
and, as a slowdown set over the industry, many young companies were forced to shut
down or reduce production. This slowdown, however, lasted only a couple of years
2
In 1997-98, 158 of the FORTUNE 500 companies had outsourced their software projects to India.
3
This resulted in a positive externality for the local training industry and firms (e.g. NIIT, APTECH)
that rapidly expanded their business and turnovers. APTECH grew from 27 centers to 850 between
1991 and 1997 and its turnover went up from Rs. 100 million to Rs. 2.02 billion.
7
and the industry gained an upward swing in late 2002 and early 2003 and is booming
at present. The companies that survived the 2001-02 shock emerged more firm in
business and are now giants in the industry. The Indian software industry specializes
firmware and consultancy activities has stagnated or even gone down. The hardware
industry is fully confined to the domestic market but the software industry is
becoming increasingly export oriented with professional services and turnkey projects
being the key activities. The domestic software market is more products and packages
based.
second, a predominantly on-site development services provider for the export market
and a dominant products and packages developer for the domestic software segment;
The data are from the CMIE4 Prowess data set. It includes data on 350 computer firms
for the period 1991-2002. Of these 350 firms, 43 are hardware firms and 307 software
firms. Here, it is to be noted that there are many firms which lie in both hardware and
software categories as they produce both. But for the purpose of analysis, we have
used the categorization done by CMIE, which does not show overlaps5. During this
4
Centre for Monitoring of Indian Economy.
5
Prowess classifies companies based on the economic activity that constitutes more than 50% of the
company’s income. If a company is into both hardware & software then if the income from hardware
8
period of 10 years many firms exited from the industry and many firms entered.
Hence the data set has many missing observations and it requires an Unbalanced
Panel setup.
Most of the panel data sets, especially on individual firms, have missing years for
some of the cross-sectional units, thus giving rise to the unbalanced panel data model.
The missing observations arise due to mergers, acquisitions and exit of the firms
during the sample period. The methodology of fixed panel estimation with an
unbalanced panel does not differ much compared to the balanced panel. Both the
estimation methods i.e. the LSDV estimation and the within estimation, can be carried
out in the usual way, by using the Ti instead of T for each cross-sectional unit. The
standard errors and test statistics calculations. However most of the regression
packages that do the fixed effects estimation make appropriate adjustment for this loss
of degrees of freedom.
The dependent variable is Growth = ln(Sit+1) - ln(Sit). The explanatory variables are
Size (given by sales, denoted by lnS), Age (Current year - year of Incorporation;
denoted by lnA), Net exports (NEX), R&D Expenditure (RD), Number of products
(NOP) and dummies for Ownership. Also time dummies are included to account for
aggregate policy shocks and firm specific effects are taken care of by firm specific
activities constitutes more than 50% of it's income then Prowess classifies it as a hardware company
and vice-versa.
9
dummies. The interaction term6 is generated between the firm size and firm’s age, to
capture the joint effect of size and age on firm’s growth. The squares of size and age
are also included as explanatory variables to capture the possible non-linear relation
ship between a firm’s growth with its age or size or both. The details of units and
exact formulations for different variables used and the expected signs of the
The basic model used in this study is the same as that used by Das (1995) and by
ln S t +1 = ln F ( At , S t ) + u t (1)
(2)
The above equation can be written in the form of a firm growth equation by
6
The rationale for using the interaction terms in the regression is to capture the marginal effects present
between the different explanatory variables. If we consider a simple case of
Y=a + b X1 + c X2 + d X1 X2 + u then dY/dX1 = b + d X2, which means that the marginal effect of
X1 on y depends on X2, where d captures the sign of this effect. If d & b are positive, it means that Y is
increasing in X1 at a rate that is increasing in X2. If d is negative & b is positive, it means that Y is
increasing in X1 at a rate that is decreasing in X2. If b is negative & d is positive, it means that Y is
decreasing in X1 at a rate that is increasing in X2.
10
Lagged size ( ln S t −1 ) is another explanatory variable and ai is a firm specific constant
that accounts for the Unobserved heterogeneity, our first equation to be estimated is
the following:
(4)
TABLE1-1 gives the expected signs of the coefficients, based on the sign obtained by
previous studies and the assumptions of diminishing returns to scale and diminishing
returns to learning. We expect a negative sign for the current size and the age due to
DRS and DRL. We expect net exports, market share, diversification (captured by
affect growth. It is difficult to predict the sign for the particular ownership dummies
as previous studies that have used the ownership structure as an explanatory variable
in similar analysis have had no clear cut evidence of ownership explaining firm’s
growth.
The size and age of a firm by themselves seem quite insufficient to explain firm
growth, in an industry such as the computer industry where there are large network
we introduce in our first extension of the basic model two new variables namely No of
Products and the Ownership Effect. The rationale for the inclusion of these two
11
The computer industry (both hardware and software) is characterized by the presence
of network effects and brand loyalties. Hence, customer's purchasing decisions also
involve issues of compatibility and brand. It is, therefore obvious to think that more
diversified firms will grow faster than less diversified firms, because more diversified
firms will have bigger networks and more established brand names. Moreover,
customers usually buy complete systems (i.e. combination of products like CPU,
Monitor, Keyboard, Mouse etc.) rather than individual machine parts. Hence, a firm
producing many products should have better growth prospects than a firm producing a
single product.
The Ownership of firms has a crucial role to play in the growth of the firm. The
computer industry is relatively new in a developing country like India. Hence, during
the late 1980s and early 1990s, the government promoted a massive computerization
drive is still going on. The study by Dedrick et. al (1993) indicates that most of the
government contracts for hardware and/or software were given to public companies.
Infact, up to now the government (or public companies) is the single largest domestic
buyer of both software and hardware. Besides government intervention, the level of
technology is reflected in the ownership effect. Private foreign firms and joint
counterparts. The purely Indian firms try to fill this technological gap by investing in
R&D. However the earlier study by Das and Srinivasan (1997) found no significant
12
4.2.3 First Extension to the Basic Model
The first extension of the basic model (given by equation (4)) includes number of
products (NOP) and dummies for ownership. We have classified all the firms into six
categories based on their ownership viz. Private Indian, Private Foreign, Public,
Indian Group, Foreign Group & Joint Ventures. After including these new variables
(5)
We have further extended the basic model by including some more variables i.e. Net
The Indian Software industry is mainly export oriented because, in spite of having
countries like the` US & Europe (Heeks(1996)), Indian software professional receives
a salary 4 to 5 times less than their foreign equivalents. Government policies also
support “high export orientation” (Heeks(1996)). Moreover out of top 400 companies,
more than 250 have already acquired ISO 9000 certifications7. Out of the 54
companies in the world that have acquired SEI CMM Level 5 Certification8, 27 are
located in India. Hence, the quality and standards in software production are assured.
7
Source: NASSCOM and The Week Magazine.
8
Software Engineering Institution Capability Maturity Model.
13
Thus net exports (NEX) are quite a pertinent variable to include for explaining
growth.
Research and Development behaviour has a vital role to play in an industry dominated
by rapid technological change. Global competition requires keeping up with the pace
respect, expected to perform better than those who are not spending or spending less.
proxy for capturing the network effects due to the market share of a firm. Market
Salesit
MPit =
Total _ Sales _ in _ year _ t
After including these new variables, our final extension to the basic model comes to
the following:
(6)
5. Econometric Analysis
We began through using a Fixed Effect Panel model to estimate the above equations.
Here we have assumed that the error terms are independently and identically
distributed i.e. u it → iid . We used OLS as the starting point for estimating all the
models. Subsequently we ran the regressions using dummies for capturing the
aggregate policy shocks. Finally we introduced firm dummies to account for firm
the Random effect model for the fixed effect model. Hence we finally used the Fixed
14
Effect Unbalanced Panel Data Setup for our analysis. The results of our estimations
of all the three models (without time dummies, with time dummies only, with both
time and firm dummies) for the hardware, software and the overall computer industry
Current size has definitely a negative impact on the firm's growth, as it is coming
significant for hardware software and the overall industry (with negative sign). So our
finding confirms that of Das (1995). The lagged size has no significant impact on
hardware but it has a significant negative impact in case of software industry, thereby
indicating that fixed factors of production have important roles to play in the software
sector.
Age is not coming significant in any of the estimations, which shows that age doesn't
explain growth. The Diminishing Returns to Learning doesn't seem to hold here as it
is a booming industry with rapid technology changes. The interaction term between
After introducing the new variables of product diversification and ownership, we find
that age has a strong negative impact on growth for hardware industry whereas it has a
strong positive impact for software industry. This further clarifies the picture that
see that the diversified firms are more successful in the hardware industry, where the
issues of compatibility and brand loyalty actually matter. The ownership variables are
15
5.3 Main findings of Second Extended Model
Inclusion of net exports, R&D and the market penetration as new explanatory
variables doesn't significantly improve the model. But we can make some inferences
on the possible nature of impact of these variables, from the sign of the coefficients.
Net exports negatively affect hardware and have positive impacts for the software
Penetration has a positive effect for the hardware firms, which confirm the influence
of brand names, network effects etc. in the hardware sector. The R&D variable is not
coming significant in any case, which could be because of the difficulty in separating
the R&D expenditure reported doesn't reflect the actual R&D activity taken up by
firms.
6. Discussion of results
Current size has a negative impact on growth for the hardware, software and overall
industry regressions. Thus, despite being a “high- tech” industry the Law of
Diminishing Returns to Scale or Bounded Efficiency holds well. The smaller firms
will grow faster than the large firms until they attain a size after which it is not
possible to improve efficiency any further. However, we also find that the square of
the size term is significant for both hardware and software. Moreover, it has a
negative sign for hardware but a positive sign for software. This signifies an important
difference between the software and hardware industry i.e. after attaining a certain
threshold the software firm grows with an increase in size. This finding could reflect
the situation when a large software firm will be capable of spending more on the latest
16
technology (either through R&D or through collaborations) or will have more quality
Age, in our analysis, was found not to have significant impact on firm growth. But
again the signs are opposite for the hardware and software industry. We find that the
interaction term between age and size always has` a significant impact on growth.
Thus, we can infer that age and size together have an impact on growth. Moreover age
Ownership has an important role to play in this industry. We see that in hardware the
Private Indian groups & Private Foreign are doing better than others. This is because
of the strong effect of brand names present in hardware markets. Here established
Indian brands (like HCL, Wipro etc.) and established foreign brands (like DELL,
IBM, SUN) are more successful than public and private Indian standalone firms
(involved in selling assembled PC's). This is because of the fact that big groups have
huge networks for providing service and support to customers. Moreover they are
capable of handling large projects that are spread over wide geographical areas (i.e.
are not significant in the software industry, which shows that ownership does not
matter here. As opposed to the hardware industry, the software industry mainly relies
on exports and since most of their clients are corporate firms situated abroad, they do
not need large network of support services to fulfil the needs of the clients. Moreover
the service and support related to a software product can be delivered, by a firm even
9
The job switching rate is very high in software industry. So the small firms are not able to get the
17
if it is located geographically far away. So the software industry has to compete in the
world markets for the projects requiring high degree of specialisation, hence the
A similar kind of difference is observed between hardware and software regarding the
more successful in the hardware industry because of the fact that customers usually
buy computer systems (consisting of monitor, keyboard, CPU etc), rather than
individual components. Hence firms producing all of the components10 have a better
chance of selling the products (rather systems). The case of software is somewhat
different in the Indian context. Here most of the firms rely on selling customized
Most of the time dummies are significant, reflecting the aggregate shocks affecting
the industry. The time dummies for the years 1999 & 2000 are consistently significant
in all our estimates. These were the two years when the industry was doing better than
in subsequent years. The big software slump started at the beginning of 2001 and
lasted until the end of 2002. This was due to the failure of the huge dot-com
and crashed. With this crash of the dot-com companies the newly trained Java
benefits of spending on training of their employees. The job switching rate is less in large firms as
employees feel more secure.
10
Here we are using the term components though most of these devices (i.e. computer peripherals) are
end products in themselves.
18
professionals, all of a sudden, became jobless. This brought about the well known
7. Conclusions
There are striking differences between the growth patterns of the hardware and
software industries. The hardware industry, on one hand, follows a trend similar to
traditional industries like manufacturing, machinery and textiles. On the other hand
the software industry is somewhat similar to the services sector. Knowledge and
innovation have much more greater roles to play in software than hardware. Product
This analysis can be done in a much more effective way by including some
industry these variables really matter a lot. Similarly there were many outliers and
growth miracles in the data which can influence our analysis. Removing the outliers,
and may be also truncating the growth variable, will perhaps give us a better
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22
Tables
Expected Std.
Variable
Description sign Obs. Mean Dev.
GROWTH ln S it +1 − ln S it 1280 0.341 1.004
S Annualized Sales in Rs. Crore 1755 69.624 250.53
Age in years (i.e. current year - year
A of incorporation) 4200 5.443 8.212
lnS ln(Sales) - 1656 2.109 2.334
lnA ln(Age) - 3086 1.802 0.853
lnAlnA (ln A)2 + 3086 3.975 2.935
lnSlnS (ln S)2 + 1656 9.899 11.245
lnSlnA (ln S)x(ln A) - 1612 4.686 5.766
LlnS One period lag of log(Sales) + 1456 2.055 2.318
NOP No of Products + 4200 1.982 2.875
Dummy; takes a value of 1 if
DPI Private Indian Firm, 0 Otherwise 4200 0.657 0.474
Dummy; takes a value of 1 if
DPIG Private Indian Group, 0 Otherwise 4200 0.268 0.443
Dummy; takes a value of 1 if
DPF Private Foreign Firm, 0 Otherwise 4200 0.051 0.221
Net Exports (Rs.Crore) divided by
NEX Sales + 1656 0.068 0.801
Total R&D Expenditure(Rs. Crore)
RD divided by Sales + 1656 0.025 0.784
Market Penetration =
Salesit
MP Total _ sales _ in _ year _ t + 1755 0.006 0.021
23
Table 2: Estimation of Basic Model♣
♣
** And * indicate significance at 1% and 10% level respectively. The values in parentheses represent
the standard errors.
24
Table 3: Estimation of First Extension of Basic Model
R-Squared 0.1453 0.3120 0.5121 0.1718 0.2536 0.6010 0.1557 0.2388 0.5764
25
Table 4: Estimation of Second Extension of Basic Model
R-Squared 0.2168 0.3598 0.5579 0.1756 0.2657 0.6026 0.1586 0.2496 0.5773
26